Pierce Mattie Public Relations New York

A world-renowned Swiss clinic has been given its second prestigious accolade of 2006 following a win at The European Spa Awards in Monaco. Clinique La Prairie, situated in Montreux on the shores of Lake Geneva, was awarded the title of Best European Medical Spa on Saturday just a month after being named the ‘world’s best medical spa’ by a leading UK newspaper.

The awards took place as part of the second edition of the European Spa Exhibition from 21st -23rd January, at which major international professionals from the medical, wellbeing and spa industries were gathered.

Organisers said the awards rewarded the best achievements in these fields throughout the world with announcements of the winners taking place at a gala dinner at The Hotel Paris in Monaco.

“We’re thrilled to receive such a prestigious award,” said Yael Bruigom, marketing manager for Clinique La Prairie. “It is testament to the major investment we’ve made in our spa and thalassotherapy facilities over the past year and the way in which our history of medical excellence complements the more traditional aesthetic treatments we offer.”

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ISPA Knowledge Networks are a venue for spa professionals to openly discuss current circumstances and to create practical solutions for business. Expert speakers; Mary Bemis, Rona Berg & Pierce Mattie will address pertinent industry-related topics, while also providing time for in-depth group discussion. Regardless of your level of experience, the education offered at the ISPA Knowledge Networks will be invaluable. Each Knowledge Network includes a Marketplace on the first evening providing an opportunity to network and learn about the latest products.

The ultimate goal of the Knowledge Networks is to provide spa industry professionals with the opportunity to build relationships in a one-on-one environment with their peers. View Invite">We encourage you to join us for the final 2006 ISPA Knowledge Network & Marketplace.

Pierce Mattie PR is now working with the Arabian designer Areej Turki on the launch of her fashion debut in the US. Areej Creations is a new clothing and sportswear line that features the art of Areej Turki. Entitled Brushstrokes, the collection consists of elegant, comfortable lounge wear with bold motifs from Turki's personal oil paintings. Because of the artistic influence, the collection is available in three different color palettes: blue, green and purple.

Ideal for the customer that doesn't want to wear a logo, but wants to add character to their wardrobe. The soft cotton pieces are ideal for exercise including pilates and yoga, as well as mixing and matching with jeans and skirts for a fresh look that is sophisticated and eye catching.

Last week I was out for cocktails with a few other business owners in the service industry. One was a skin care manufacturer, the second was a clothing line designer and the third was the owner of a large fitness chain of health clubs.

We got into an in depth discussion about managing client relationships

We were discussing how to repair a client relationship where things have gone wrong, for example clients whose expectations are unrealistic, clients who are abusive towards the staff and those clients who for whatever reason have become dissatisfied with their service.

The Wall Street Journal had run an article on entrepreneurs a few years back where I was quoted by saying “My New Year’s resolution as a business owner is to only work with people, places and things I really care about and that respect my team, work and over-all business ethics.”

1. Choose clients carefully

4. Live Up To Your Own Standards. Give What You Expect, Set The Example.

If you have done all your work working with your clients and have defined what you can achieve and there are still insurmountable problems, then it is time to re-evaluate whether that client is appropriate to have.

About a month ago we had a client call the office and demand that I get on a conference call. The brand was new to the market, had very little distribution (only one salon in New York) and the consumer awareness was simply not there (she refused to do salon events with us). The owner had worked with two other PR firms before us (our biggest competitors) for about two years who both did not secure the regional and national glossy press that the client was looking for. We were given about 3 months to change her entire media platform and correct the damage that the other PR firms had done during the course of two years. Naturally I slipped off my dress shoes, undid my tie, sat back in my chair practiced my breathing exercises and then took her call.

Spa Week is upon is in New York City and that means I will be a little more relaxed than average. And while treatments at hundreds of Saps in the city are reduced to a mere fifty dollars I still want to scour the best deal I can. If your not in the city, I recommend Spa Finder, it consistently offers the best to offer in global spa search. Dial in what you are looking for on the easy to navigate website and you'll find somthing that fits your price range, taste and expectations. The gift certicates come in a gorgious box! Check out Susie's blog on all things spa.

One trick to making Spa Week work for you is deciding what you wish to gain from Spa Week. Decide what your priorities are ahead of time to gain the most from the experience.

Is it to explore a new spa? Get relaxed? Improve your skin quality? Or try out a new treatment you wouldn't have dared at full price? Assessing your priorities can help you map out the perfect Spa Week experience.

If you are looking for relaxation try massages, salt scrubs, or aromatherapy. You can get a Mango brown sugar scrub and a Swedish massage at the Finesse Day Spa.

If you are looking to try something new explore new types of therapies like Qi-Gong Tui-Na Deep Tissue Massage or Hot Stone therapies. Graceful Spa is offering both during an extended Spa Week.

You can even try out pricey cellulite treatments on the cheap during Spa Week.

My personal pick? I want to get in both a relaxing massage and a facial. I plan to head to the Clarins for both.

Jane Iredale recently launched Global Beauty; mineral makeup colors that are geared towards ethnic skin tones. The above video, exclusively from Jane Iredale, gives step by step instructions on how to apply her products, and the benefits, for an African American woman.

Today I had the chance to get some input regarding the obstacles that African American women face when it comes to makeup and representation in the marketplace. You can read my post with Patrice from the blog Afrobella and Lianne from The Makeup Girl exclusively on Makeup Minute.

Spa-nyc.com is celebrating their 4th year online this November. Instead of receiving gifts, they are giving a gift to you. Spa-nyc.com and many New York City spa's are offering Spa Services at 50% off all November long.

As I am sure you know, a relaxing massage or just pampering yourself in general is great for your overall well being. So why not take advantage of some wonderful Spa Treatments while they are 50% off?

Spa-nyc.com has a calendar on their promotional page listing all of the Spa's participating and which treatments they are offering each day at 50% off. Why not get pamper yourself a little? You'll surely need to be rejuvenated in time for the Holidays (and maybe even after).

For our readers who cant get to New York to take part in this offer, punch up Spa Finder or if your a Mac user download the Spa Finder Widget to find great deals at spas near you!

Still warming up to Second Life? I am asked about it almost daily and wanted to get some basic info posted for those friends who read our blog consistently. Backstory is here. Follow the links.

New World Notes

From April 2003 to February 2006, I was a contract writer for Linden Lab, creators of Second Life, primarily hired by the company to cover SL as an embedded journalist in an emerging society-- its controversies, its personalities, its innovations and ambitions, along with larger themes of identity, social norms and organization, and cultural expression important to online worlds in general.

That contractual relationship has ended, but the story continues here. -Wagner James Au

Second Thoughts Do's and Dont's for Big Business.

"Every human being is interested in two kinds of worlds: the Primary, everyday world which he knows through his senses, and a Secondary world or worlds which he not only can create in his imagination, but which he cannot stop himself creating." W.H. Auden

Second Life Herald The Second Life Herald was founded on October 23, 2003, by philosophy professor Peter Ludlow. Its mission, as described the next day, was to observe, record and study "the legal, social, and economic implications" of life in the virtual world. Originally established as the Alphaville Herald and reporting for the most part on life on the Alphaville server of The Sims Online, the Herald soon branched out into coverage of other massively multiplayer online games and virtual worlds -- helped along by the murder of Herald publisher Urizenus (Ludlow's avatar) after Electronic Arts got wind of the stories the newspaper was printing about the scams and cyber-prostitution that were taking place within its game, and the company's indifference to reports of real-world violence.

For those reading this at the 2006 ISPA Conference & Expo, be sure to stop in the Professional Development Sessions at 2PM.

INDUSTRY TRENDS - Press Tactics & Topics for 2007 - Magazine Editors & PR Professionals Unite – Rona Berg & Pierce Mattie

Any woman can tell you the color and scent of a Victoria’s Secret store. Branding a business by color has been around forever, branding a business by scent deliberately is a rather new practice.

We have become inundated with never ending commercials, advertisements, pop-ups and infomercials, smart, progressive businesses realize that the use of scent is another way to make their business or brand not only stand out, but be remembered and associated with a certain positive experience or product.

While color may be an easy branding tool and will surely distinguish you from your competitors, such as that yummy, chocolate brown trademarked as "UPS Brown", scent can be a little touchier. Scent can either turn someone away or reel them in. It's a scientific fact that women are attracted to an ever so slight smell of skunk. Too much, and they are repulsed. Repulsion can be a good thing if your an international airport and you need to clear a building fast. Scents of danger need no interpretation. The scent of coffee can calm people, the new car smell increases sales of vehicles, Victoria’s Secret puts you in the mood the minute you walk into their store with the scent of a woman (or a man in drag) that remind you of romance and desire. Pierce Mattie's Media Oasis has a branded scent, complete with a high tech scent delivery system. Scents that relax you and put you in the mood to shop can increase a businesses bottom line.

Joining rock star, Playboy photographer and Zamboni driver on the list of dream jobs will be chief beer officer, courtesy of Four Points by Sheraton.

The Starwood Hotels & Resorts Worldwide brand will launch an executive search starting today for someone with brew eloquence and a rich knowledge of beer as part of its Best Brew program. The job posting appears in a full page in the Wall Street Journal and on HotJobs.com and Monster.com. The new hire—who actually would be brought on as an independent part time consultant—will be showered with Starwood Preferred Guest points and a generous travel and expense account for fulfilling duties like attending beer fests, sampling more than 300 brews, touring breweries, hosting Oktoberfest and choosing beer menus for new hotels. The CBO will assume the post by mid-January and begin documenting beer-related activities while imparting knowledge to others through a Web blog. [Brandweek] -By Mike Beirne

• Personal Care Appliances - Global Strategic Business Report : This report analyzes the worldwide markets for Personal Care Appliances in Thousands of Units.

• Spinduggery, The Flack: Peter Himler posts about Jeff Jarvis' snarky comment insinuating PR professionals have dishonesty in their DNA. Jeff Jarvis, being the 'spin'-ster he is, should love the quote "you can’t polish a turd."

• KFC Logo Relaunch - From Space, Near Area 51: I know all of you are saying "I thought of that months ago." Ever since Google launched satellite imagery on its maps, I've wanted to pitch this idea to a client. While not the first, KFC is doing it on a grand scale; a nice publicity stunt. For those of you who know my New York address, you can see me on the roof of my apartment building with my dogs, frozen in time from space.

• Loyalty VS. Advocacy CRM Lowdown: Most companies think that their job is done when they manage to convert a regular customer into a loyal customer. They tend to forget the guy because now ‘he can take care of himself.' Wrong! Once you’ve converted a customer, your job becomes even more difficult.

• Link Karma From The Copyblogger: 21 Surefire tips for a successful blog launch, 10 things to consider when choosing a site meter, and the five W's of great content.

• Hotels offer lots of freebies during winter (just not in New York City), The Mercury News: Winter travelers can take advantage of a number of hotel deals. Properties are offering free nights, free gift cards, special rates and other perks.

• How To Stop Comment Spam Without Lifting a Finger, Tubetorial: If you're a wordpress user, you have to visit tubetorial. Quick, easy-to-understand flash video - enjoy.

• The European Newspaper Design & Concept Awards Europe‘s most innovative newspaper 2006: Look and learn. This year, Europe’s best designed newspapers come from Belgium, Norway, Finland, Portugal and Spain. 287 newspapers from 26 countries participated in the eighth European Newspaper Award.

I thought my client was very relaxed, until after the treatment I realized she died on the table during our session, and I thought to myself...were those moans of joy or pain!

Sometime blackheads aren't the only thing extracted at spas. A few souls have been extracted as well. While some of us have had wonderful experiences at a day spa, there are some out there that snap us back to reality that you really do need to heed warnings and pay attention to the reputation of spa's.

Some stories lingering around the internet:

Gut Feelings: A Kuwaiti woman tells of her awful experience at Al-Corniche Club Spa in Kuwait. Always go with your gut, if customer service is bad just from a telephone call, you must know it is going to be just as bad at the spa itself.

The Roach Treatment: What would your reaction be if you signed in at Eo Inn Spa with a roach crawling across the clipboard?

Sawful! Edges Salon and Spa get a pretty bad review from this spa patron. No shower available after an oily massage and waiting in the parking lot while the spa opened 30 minutes late are just some of the complaints.

About.com reminds you how important it is to tell a spa your medical history before having any spa treatments done, a story not for the faint of heart, but a message worth heeding.

If you've never experienced a spa before, but would like to, be sure to check out Spa Finder. You can really break down your search for the type of spa you are looking for to provide you with as much detail as you need to make an informed decision.

Have you had a bad experience at a spa? Let us know in the comments.

One would think that the life of a spa & resort publicist would be that of little stress and much rest and relaxation. Think again folks.

In 2006 Pierce Mattie PR had:
• 500 product launches - lipstick, skin care, hotels, cars and fashion!
• 12 press trips - France, Germany, Italy, Canada and Mexico
• 6 fashion shows - Bryant Park, New York, LA
• 16 trade shows - ISPA, Luxury Travel Expo, JCK Jewelry Expo, etc.
• 108 special events with the press - Media Oasis, Oscars, VMA's
• 3,600 consumer magazine placements - Vogue, Allure, Glamour, Elle
• 450 broadcast tapings - ABC, NBC, CBS, MTV, CNN
• Launched a third office - Atlanta, Georgia
• Appointed 2 new Sr. Vice Presidents - Joanna & Serge
• Promoted two existing Vice Presidents - Nikki & Edy
• Relocated the Los Angeles - West Hollywood to Hollywood

Needless to say 2006 was great, but my waistline, wrinkles and gray hair are simply unacceptable. With that said I contacted Editor in Chief of the new magazine Organic Spa – Mary Bemis and asked “where can one go that is not a scene, which one can relax on the beach, is beautiful and very secluded?” Mary's response…. Ceiba Del Mar Hotel & Spa in Riviera Maya. Joshua booked my ticket and I was on my way to Mexico. Keep in mind that it is not my nature to go to my clients properties for R&R. It’s always best to not mix business with pleasure.

I have been here for a few days. Joshua booked me for a week – during Thanksgiving which may be a bit off season. I have to say Mary Bemis has great taste. Ceiba Del Mar is beyond luxury. If you have done the all inclusive thing, are looking to get away, detox, destress, unwind and have your own private villa, butler, beach, chef, pool, gym, spa etc. this is the place.

Ceiba Del Mar launched 5 years ago priced as a $15 Million dollar property and was the cover feature for famed Mexican photographer Michael Calderwood voted as a top hotel property for the book Hoteles de Ensueno en Mexico by Fernando de Haro and Omar Fuentes.

Joanna Roche is the Senior Managing VP of Pierce Mattie Public Relations. She has a proven track record of success and corporate experience. She is high energy and passionate about her work, which makes her direct, up front, realistic approach with Pierce Mattie PR clients what makes her a true asset.

Joanna is a married mother of a 2-year-old son, who loves to run, cook and travel. The best way to describe her is balanced. She loves to dive into her work, yet still maintain the proper balance of her hobbies and family life. Joanna is goal oriented and believes that nothing is impossible.

Tell readers about a typical day as VP of Pierce Mattie.

There is nothing typical about being a VP at Pierce Mattie PR! Every day is different and it is one of the things I love about my job. Most days include working on new business, coming up with creative ideas to promote our brands, meeting with clients, nurturing the staff and helping them develop pitches and reach editors, and keeping abreast of trends and happenings in the PR world.

I’ve honestly never paid much attention to products that were celebrity endorsed, in high school, maybe a little, however there have been plenty of my friends who live by what products “Celebrity A List” says are the best. There was a time, back when I was very young, that I did follow what my favorite celebrities endorsed. One such product was Pepsi, simply because I was a very big Michael Jackson fan. Luckily, I wised up.

So when I saw one of my favorite fashion designers, Isaac Mizrahi, pitching StriVectin-SD in a commercial the other day I felt such utter disappointment. Strivectin-SD, which claims to be an anti-stretchmark cream turned anti-wrinkle cream, is trying to pitch their product to men through Mizrahi's popularity. Isaac is a talk show host and thus a "lifestyle advocate" however, as a person who admires Mr. Mizrahi for his outstanding fashion, I wonder why he had to go this route. Seeing him in a commercial promoting an anti-wrinkle cream made me lose a little bit of respect for him and I didn't want too. I'm sure I am not alone.

I believe there was a time when celebrity endorsements held clout, but the times have been changing, most especially as blogs have become more and more popular. There are so many blogs out there that review products and I am more apt to listen to the average Joe tell me their likes and dislikes over a product than to run out to buy a product because Mischa Barton has been using it. According to a survey done by Allure and Essence, the same holds true for many of their readers.

Microdermabrasion is a nonsurgical cosmetic procedure that has been increasing in popularity in recent years. While many over the counter brands are now offering their products for the purpose of Microdermabrasion, it is still best to have the treatment done by a skincare professional and/or using the products developed by one.

While simply exfoliating your skin is something you should be doing on a weekly basis, Microdermabrasion is a more effective treatment to treat fine lines, crow’s feet and acne scars. It’s use of a polishing your skin with crystals to resurface your skin is a safe alternative to chemical procedures and can be successfully done on all skin types. This resurfacing of the top layer of skin removes the dead skin cells and helps with the regenerating of new skin cells. With this top layer of dead skin cells removed, application of lotions and creams are more effective at moisturizing your skin. Most treatments can be done in 30-60 minutes and do require several follow up treatments. To maintain that healthy glow, maintenance treatments should also be done.

Dermalogica on Montana offers exfoliating treatments like Microdermabrasion. As with any skin treatment you are considering, you should first be seen by a skin care professional to ensure that this is the correct treatment for you. Dermalogica offers Face Mapping in which licensed Dermalogica skin therapists analyze your skin from forehead to collarbone, identifying potential problems, unique needs, and how to treat them professionally. Face Mapping only takes 10 minutes and is free.

Take an inside look into a Skin Treatment Pod at Dermalogica on Montana (the brands flagship store):

Although Blogging has been around for years, approaching Bloggers to review or pitch your products is fairly new and growing in momentum. If you are thinking of approaching a Blogger to review your products, there is a protocol that sometimes many companies do not invest their time to understand and follow.

As a beauty Blogger, I receive many emails on a weekly basis from companies and PR firms big and small to find out if I am interested in reviewing their products on my two beauty blogs. There are some that exude professionalism both in the way they approach me through their emails, through the way the package is sent and in their follow up. Then there are the mass emails, lack of PR materials with the product, presentation of the product and lack of follow up. The difference between the two potentially means your emails go in my trash folder.

Things you should not do when you approach a Blogger:

Send out a mass email, most notably saying “Dear Bloggers” or having no greeting at all. While some newer Bloggers may respond to this, many seasoned Bloggers won’t. It is the sign of a company simply harvesting your contact information and not taking the time to personally contact you, as they want you to personally review their product. It is a two way street.

Have the expectation that the Blogger will want to review your product simply because you offered it for free. Bloggers know their readers and most will only review products that are 1. Related to their blog and 2. Something that would be of interest to their readers.

Insincerely attempt to flatter them. So many companies do it and many times I receive the same email to each of my accounts for my blogs when the company doesn’t even realize they are sending it to the same person. Bloggers can read between the lines.

As we become busier, so comes our need to find time to relax. Relaxing doesn’t necessarily mean vegging out on the couch. More and more people are taking the time from their schedule to indulge in posh spa treatments as the ultimate relaxation indulgence.

Going to the spa is like taking a step into a different world, it’s peaceful, it’s therapeutic, but it also speaks to luxury. As individuals continue to keep spa treatments in demand, more businesses are beginning to capitalize on this.

Hotels and resorts are beginning to offer spa services for their guests making what would’ve been an average hotel stay into an extraordinary one. One such resort that comes to mind that is local to me is Woodloch Pines Resorts. They recently opened their Lodge at Woodloch this past June, which is a Destination Spa that from its beginning stages, demanded high quality professionals for the ultimate in service. Woodloch wanted to stand out among its competitors and become a leader in the industry. They accomplished just that by being listed on the Forbes Top Most Luxurious Spa’s list, as well as being listed among the 100 Best Spa’s in the World by Insider’s Guide. Spa’s like The Lodge at Woodloch are thriving due to the growing demand for pampering in luxury and the overall concept of health and wellness.

Decleor Paris is a luxurious face, body and suncare line for both men and women. Decleor was founded by a team of aromatherapy experts who use their knowledge of active plant extracts to create a comprehensive line of products that are both preventative and on going natural skin care. Decleor is also partnered by Shiseido, known for their wonderful beauty products, and are also the 4th largest beauty group in the industry.

Essential oils have wonderful healing properties with aromatic fragrances that, depending on which oil is used or combined with another, promotes such things as well being, calm, relaxation and so on, therefore promoting balance of both body and mind.

While Decleor’s packaging makes you feel like you just bought a diamond necklace at Tiffany’s, don’t be fooled that the luxury ends there. It’s what is inside the package that is luxurious, making your skin look and feel like you just spent hours at the spa. In fact, Decleor also offers Salon and Spa treatments at select locations. Within the US, it is at Hotel Sofitel in Los Angeles where you can receive their Aroma Mosaic treatments that focuses on care of your face, body and the effects of the sun. Each focused treatment is broken down to be tailor made based on the needs of each individual.

You can find Decleor products in various cities throughout the country or locate one close to you with your zip code through their website: www.decleor-us.com

Unlimited luxury, pampering and indulgence is what comes to mind when thinking of an all-inclusive couples vacation in an exotic location. Just the thought of attentive service, a luxurious modernly designed suite, 24-hour room service, a refreshing pool, ocean views, gourmet restaurants, and a world-class spa relaxes me as I sit here in my pregnant reality. Unlimited-luxury means the pampering is endless. Unlimited-luxury also happens to be the trademark for Secrets Resorts and Spas.

Secrets Resorts & Spas has five locations, 2 resorts in Cancun, Mexico (Capri and Maroma); 2 resorts in the Dominican Republic (Casa del Mar and Punta Cana); and 1 resort in Montego Bay, Jamaica. All resorts, with the exception of Secrets Capri Riviera Cancun, will be opening in 2008. Secrets Capri Riviera Cancun is open and awaiting those who value luxury and all-inclusive hospitality.

Each resort has features to leave you breathless by its beauty, such as the ocean views from your suite and the Spa Garden where you will be pampered into complete relaxation. Each suite takes comfort and elegance to an infinite level of opulence ensuring that your getaway is one memory you will hold onto forever. The Spa at Secrets Capri is also a member of iSPA, known for their education, professionalism and authority in the spa industry.

Are you looking for a luxurious getaway? Come see how Secrets Resorts & Spas can indulge you.

Greg Cartwright has been a Massage Therapist for the past 8 years and Body Sugaring Expert for the last 4. He is accomplished in numerous massage techniques, including Shiatsu, sports and Swedish massage. Additionally, he is certified in Thai massage by the Traditional Medicinal Hospital of Thailand. Greg has been trained by top-tier cosmetology companies, such as La Prairie, Alexandria and SkinCeuticals - to use and administer their products. He achieved his Licensed Esthetician certification through The Aveda Institute.

Greg has always been a person who loves working with his hands, is service oriented and understands building relationships with his clients. Prior to starting Downtime Massage and Skincare, he was a chef at the Ritz in London, Moomba in NYC and private chef to a CEO of one of America’s best-known fashion companies.

What prompted your decision to change your career from being a chef to becoming a massage therapist and esthetician?
The food industry is brutal and there is a certain lifestyle that goes along with being in it. After 10 years and an injury in the kitchen, I was ready for a lifestyle change. At that time I was introduced to Yoga and went to a chiropractor. It was at the Chiropractor’s office that I saw massage for the first time. I love doing things for others; using my hands and making people feel better. I saw that I could achieve this through massage and that is when I decided to begin training to become a massage therapist and eventually a licensed esthetician.

We are all familiar with all the various bidding sites that are out there that bring consumer and seller together such as the highly popular website Priceline.com and of course its now defunct name your price grocery website WebHouse (which I sadly miss). Of course there are other variations of sites that look to capture an audience by allowing various businesses to compete for your business such as with Lending Tree and RentalCars.com (owned by Priceline). As more and more consumers are always looking for the best deals, a new trend has been emerging that Doc Searls dubbed last year as the Intention Economy.

The Intention Economy grows around buyers, not sellers. It leverages the simple fact that buyers are the first source of money, and that they come ready-made. You don't need advertising to make them. The Intention Economy is about markets, not marketing. You don't need marketing to make Intention Markets.---Doc Searls”

With this idea in mind, it opens another market and another way for brands to think outside of the box when it comes to getting exposure for their product. This is a market that is virtually untapped and one that many are beginning to see as a golden opportunity to connect in another way with their target market. One such example is in a specific part of the travel industry: cruises. Cruise Compete is a website that is similar in notion to Lending Tree in that Travel Cruise Agents compete to offer you the best deal on a cruise package. Although sites like Lending Tree, Priceline and Cruise Compete work with a limited amount of businesses to offer you the best deal, these sites still remain popular in this niche of price competition and continue to have a small amount of rival sites.

Recently my colleagues Hannah and Erin were able to visit AMResorts Secrets, Dreams and Sunscape Resorts. To give you a more personalized insider’s view of each of these resorts, I asked Hannah and Erin to give me the scoop on what it was really like at these destination hot spots without all the PR-ing that you would get from a press release.

In this post you find reviews of Secrets Capri, Dreams Tulum, Dreams Cancun and Sunscape Puerto Adventuras.

Secrets Capri Resort:

Erin: The decor at Secrets Capri is designed to match the Riviera atmosphere. The floors are marble and there are large white columns throughout the property. The space is compact and all amenities are close together. All details are very new, as the resort only opened three years ago.

Hannah: The rooms were beautiful and mine had a small patio where one could sit and relax or sunbathe. The view overlooking the ocean was beautiful—65% of the rooms at Secrets Capri have an ocean view and the rest have a garden view. The bathroom was marble with a separate shower and Jacuzzi.

Erin: All of the staff I spoke to were very friendly, they always said hello when walking by ( I think thats so important) and went out of their way to accommodate guests with the smallest of needs. There’s a concierge on every floor from 9am-5pm and at bedtime a rose is delivered to the room with the schedule for the next day’s activities with a plate of chocolates for dessert.

Hannah: There were 5 restaurants at this location and I ate dinner at Oceana. The Beef tenderloin and jumbo shrimp were amazing. The resort offers theme nights so that the guests have a different dinner option every night of the week.

Erin: The atmosphere at this resort is romance. The entire space is very romantic and intimate. The rooms, dining tables, chairs, etc. all have a very special appeal for couples.

Hannah: Every part of the property that I saw was extremely clean and elegant looking. Also, guests are given their own private concierge table for check in/out, which makes the experience very personalized.

Erin: The Riviera Maya was gorgeous. The water is sky blue and the sand was pure white. The neighboring properties are currently being developed, but there were no construction taking place too close to the resort property.

Hannah: The resorts location on the Mayan Riviera is naturally stunning. Most guests venture off the property once or twice during their stay to see the local attractions. Most of the couples staying at the resort were between the ages of 30-60. There were many couples that came there on their own, as well as couples who came with other friends or with both sets of parents.

Erin: The Spa was clean and luxurious. It is located next to the fitness center downstairs in the main section of the building. It’s not a huge selling point for the resort, but they are building a new spa where the tennis courts currently are.

Hannah: I wasn’t able to witness a wedding at Secrets Capri, but the area where they hold weddings is beautiful.

Erin: I witnessed an evening wedding on the beach that was beautiful. The wedding services they offer are very impressive. The resort hosts an average of 3 weddings per week and during their busy wedding season, they often host 2 weddings a day.

Mother’s Day is only a few short weeks away and happens to be, in my opinion, a day that all mothers look forward to for the pampering, the gifts and demonstrations of love by her family. With consumer spending for Mother’s Day gifts expected to be $15.73 billion, these last few weeks before the big day are a fantastic opportunity to get your brand noticed, especially online.

According to the National Retail Federation’s 2007 Mother’s Day Consumer Actions and Intentions survey, 20% of consumers are expected to do their Mother’s Day gift shopping online, which is a 3.1% increase from last year. Although the other 80% do their gift buying offline, many still use the internet to research and look for gift ideas. While Mother’s Day shopping and gift research typically begins at the beginning of April, far more consumers make their purchase much closer to the holiday, which occurs on May 13th this year.

By utilizing the internet to spread the word about your product(s) as great gift ideas for mom, your advertising costs will be much less versus commercial and print ads and more likely to spread the word faster due to viral marketing. A few ways to utilize the web to get your products before Mother’s Day gift searchers are:

Press Releases
Advertisements on targeted websites
Advertisements on targeted blogs
Promoting them to blog owners

Online press releases are great for search engine optimization and will quickly get you picked up by the likes of Google and Yahoo when consumers do an online search. Using keywords in the title of your press release is a key factor. Key phrases to use are “Mother’s Day gifts” and “Mother’s Day gift ideas.” Some online press release services are PR NewsWire, Send2Press and PRWeb Direct. You can also use these same press releases to email to blog owners, but make sure to include links to your products (if you have an online site) and pictures as well.

Nowadays when we think of the Middle East, many thoughts come to mind—mainly it being a place of great conflict. The idea of traveling there for a vacation hardly sounds like a way to relax in a place of enjoyment. However, there is a hidden gem among the sand that has been quickly becoming a travel destination hotspot in recent years that is not only safe, but is the definition entertainment and luxury.

Dubai, a city that is part of the United Arab Emirates and home to more than a million people, surprisingly enough does not generate its revenue based on oil, but instead on economic development and tourism. Dubai has been able to make this transition through its creativity, innovative thinking and determination to be a world leader in business and hospitality. Dubai is a hub for such businesses as IBM, Microsoft and Oracle. It is also home to the Burj Dubai, a building that will soon be the tallest in the world.

The Burj Dubai currently stands at 123 stories and will be the first home to the Armani Hotel and ultra-luxury Armani Residences, which will feature the Armani Casa line of home furnishings. The Armani Hotel located at Burj Dubai will become the flagship for a new international chain and will incorporate various Armani fashions, furnishings and beauty collections; it is set to open in 2008. Burj Dubai will also be home to “The Residences,” which are luxurious Arabesque quarters that celebrate the ancient heritage of the region.

Institut' DERMed came to fruition as a result of Founder, Lyn Ross' battle with teenage acne. While most teens battle a pimple here and there, Lyn fought acne since age 11 with her defining moment being her Senior Prom. The embarrassment and heartache she felt over her blemished skin is what lead her to her life's purpose of formulating cosmeceuticals and founding her Georgia-based company, Institut' DERMed.

Growing up in the 60's, skin care was not as advanced as it is now and Lyn's only known way to fight her acne were with Clearasil and Noxzema. It became a never ending cycle of drying out her skin and attempting to cover it up with makeup. When her acne flared up, her self -esteem would sink and it is with that understanding of the connection between emotional well-being and skin health that Lyn Ross is able to do what she does best--helping others with their skin afflictions.

Lyn Ross is licensed through the Georgia Board of Cosmetology as a Master Esthetician and has over 25 years of experience in the field of professional aesthetics. Lyn is passionate about skin care and her focus is educating physicians, nurses, and estheticians on the benefits of clinical skin health care. She lectures frequently on the latest advances in skin and body rejuvenation. She has appeared as a guest on radio and television programs addressing common concerns of skin health including acne, skin discolorations and premature aging. She has been a contributor to several professional and consumer publications, in addition to authoring chapters for textbooks. Lyn is committed to researching and innovating the latest products and therapies for healthy aging.

Lyn is "hands on" when it comes to skin care, keeping in touch with her clients so that she can learn from them and develop new products to meet their needs. Their skin health is a priority for Lyn; watching her client's spirit heal as their skin heals is infinitely rewarding and inspiring to her.

About Institut' DERMed:

Institut' DERMed encompasses three distinct services: a MediClinical Spa, an education facility and an extensive line of treatment products. The Spa combines aesthetic beauty therapies with scientific medical approaches offering unrivaled care and superior treatment results. Institut’ DERMed offers the latest in technologically advanced skin and body care and medical affiliations include distinguished and nationally recognized plastic surgeons and dermatologists who endorse DERMed treatments and recommend the extensive therapeutic options for facial and body rejuvenation. The collaborative relationship between medicine and aesthetics insures client results, comfort and satisfaction for preserving a healthy, youthful appearance and creating radiant health.

Pierce Mattie Public Relations' innovative "Media Oasis" in Times Square has been tagged by Beauty and Fashion editors as an environment that promotes a unique learning experience, crossing and connecting the media and client in one versatile location of beauty and serenity. The Media Oasis' tranquil atmosphere sets a new standard in the industry by allowing brands to showcase their products and services to the media in an intimate setting fostering more in-depth communication between the two.

The origin of the Media Oasis stemmed from our clients asking us to provide services in a controlled environment where the brand's integrity would not be compromised with the media present," said Joanna Roche, Executive Vice President of Pierce Mattie PR.

"My vision of the Media Oasis was to have the feel of a very modern day resort, while still maintaining the function of a large corporate office. Pierce Mattie and I transformed what would normally be a nicely decorated corporate office into a retreat, not only for the many magazine editors that visit the New York office, but also for the employees of Pierce Mattie Public Relations. The results of which we are very proud of; part work, part relaxation, less stress, better living and going home with a peace of mind," said Edward Thornton, chief designer from Thornton & Associates; the architectural firm responsible for creating the revolutionary Media Oasis.

The Media Oasis is a 4,000 square foot custom built retreat designed to harmoniously blend the media and our luxury lifestyle clients. "The majority of our brands do not have corporate facilities in Manhattan. This often presented a missed experience when our team would go to pitch a brand to the press. We found ourselves renting hotel suites and taking over spas and hair salons to do events with beauty editors and shoot TV shows with segment producers. We wanted to bring this experience in-house. We are confident that Media Oasis is the right tool to maximize their media exposure," said Lance Buckley, Account Director at Pierce Mattie. Guests of the Oasis can receive exclusive facial treatments, body massages, manicures and pedicures, aromatherapy sessions, chemical peels and body treatments based on what brand is being pitched at that time. The clandestine milieu is also outfitted with a shampoo room fit for scalp treatments and hair processing.

Live in NYC – or just visiting? I recommend taking a nap. Pick up any recent magazine or newspaper and there is bound to be some reference to the lack of sleep we Americans get. We are overworked, overtired, overextended. Yelo Spa on W57th aims to improve our collective condition one nap at a time.

I was dubious about going to a spa that was known primarily for napping – but curious. I was pleasantly surprised to find that it was a quiet low key space with pods and special chairs designed for taking a restful break. You can also choose to have hand or foot reflexology, sip tea and listen to relaxing music. I choose the reflexology and thoroughly enjoyed my nap time. In fact, I actually did doze off and woke up feeling completely refreshed.

Read more about Yelo Spa & our tips for achieving calm & serenity at work on Beauty Pro.

Pierce Mattie PR is now hiring for our New York and Los Angeles offices. Please feel free to forward this post to anyone that may be interested. 

Open Divisions:
• Beauty
• Jewelry
• Women's Fashion
• Men's Fashion
• Food & Beverage
• Home Furnishings
• Resort & Travel
• Fitness
• Men's Lifestyle
• Women's Lifestyle

Open Positions:
• Account Supervisors
• Account Directors
• Account Manager
• Sr. Account Executives

Read more on how you can join our award winning team! 

While many may feel that social media is becoming more fragmented and expanding vastly at such a fast pace, I also think that as social media continues to evolve, there are certain aspects that have become very niche. All you have to do is look at the blogosphere, or Ning for that matter, to see that more and more people prefer to become a part of community that shares their talents, career interests and similarities. Where TheSpaProject.com may be a social network for spa goers, Spa Clique is geared towards spa and salon professionals to connect them and keep them up to date on the inner workings of their industry.

Typically I would've been putting out this forecast on PR trends last month, but I think it's safe to say that the economy is turbulent and therefore what may be a great business and PR strategy one day may not necessarily work months down the line. While everyone may be all doom and gloom about the current state of public relations, I remain an eternal optimist and think that success lies in being educated, creative and having a willingness to let the diversified background of your team make you collectively stronger to meet your clients needs.

1. The spotlight can no longer shine on just one star, 2009 is about teamwork. Sure, we all have that one employee who is so amazing that everyone wants to emulate them, but look close enough, and you will find that each one of your staff has incredible talents, that collectively, make your firm a powerhouse. Find ways to help your staff let those talents emerge and yes this may take some investment of time by upper management to really identify each of your team members strengths (and weaknesses), but in this economy our best weapon is from within our own resources.

2.  Education equals vitality. No one can be ignorant any longer to the shift in the way the public consumes news and researches/purchases products. Everyone everywhere is looking to make cuts in their budgets, but educating your team should be considered a priority and not something that can be put on the backburner until the economy pinks up. Our industry will need to keep up to speed on how to work with and remain flexible during this time of transition.

With the current state of the economy, companies may be questioning the value of PR and how publicity can directly translate into increased sales. I understand this and all too often our industry sees clients cutting PR from their budgets when it is the one thing that is most important in an economic downturn. The economy has caused the priorities of public relations to begin a seismic shift and our main focus is no longer solely about consumer awareness, but now includes the added challenge of positively impacting the bottom line. For the industry to remain afloat here are some public relations strategies we implement here at Pierce Mattie PR that we've found to be successful:

Borghese's publicity and social media strategies have really caught my eye lately. As a big fan of their skin care products, I wanted to get the inside scoop from their communications and publicity team on what they have been up to and what products we can expect to see this fall.

Pierce Mattie: Borghese sure has caught on to the develops of social media. You have a Facebook fan page, a twitter profile and a flickr page. How has online communication been working for the Borghese team?

Borghese: The social media has been amazing for us. We are connecting with customers from all over the US. We recently launched our Community Page; our customers are sharing stories with each other on when they first discovered Borghese, their favorite Borghese product, etc.

Pierce Mattie: I actually get announcements when to head over to Lord & Taylor for facials, has Facebook announcements like this in the past helped fill the chairs at the department store?

Borghese: It certainly has helped in the past although social media has made it easier for us. Instead of sending out invitations (whether a bounce-back card or email which may be forgotten) to our events by city and state, we are now able to just list all our events and have our customers see it all at once when they log onto their pages with reminders, a list of who else is going, notifications to their friends, etc.

Pierce Mattie: Borghese is doing something quite special because you are remaining true to your loyalty of retail but actually helping the department stores to garner more consumer demand by stimulating customers with your social media strategies, what other ways have you been exciting the shopper?

Borghese: We try to connect with our customers in different ways; a good example is the shopping event, Shecky’s Girls Night Out. We alternate between having a physical presence at this shopping event and just a gift bag presence. With the physical presence, we get to speak one on one, not just with existing customers but new customers and customers who we may have lost. Our R&D is always working on developing new products which use the latest technologies. Also, we sometimes include an invitation back to our retailers for a complimentary facial or makeover in the event gift bags.

The fabulous Bellagio Hotel Las Vegas has hit the jackpot! [comfort zone] has recently joined the Bellagio’s award-winning beauty oasis, adding to their already luxurious and relaxing treatment menu.

Created in Italy, [comfort zone] quickly became an international brand, with distribution growing rapidly throughout the globe. [comfort zone] combines the highest quality ingredients and the most advanced technology with Italian style and elegance at only the top spas in the world.

[comfort zone] offers a complete sense of beauty and relaxation, incorporating the [comfort zone] ritual into every treatment to make every experience unique and enjoyable. The new partnership adds to the long list of already popular spa locations, including the Plaza Beauty NYC where [comfort zone] has become the stand-out brand of services among spa visitors.

*Disclosure: Beauty PR client

If there are two things I love, it is going to the spa and skiing. My all-time favorite place to ski is Killington. Now New Life Hiking Spa in Killington, Vermont has launched a new weight loss spa vacation package designed to be a combination of hiking, healthy foods and creating healthy eating habits that are targeted to help you lose weight. While this weight loss spa has vacation packages with as few as 2-4 days for stay time, it is their 11-day package that is the most popular.

The 11-day weight loss retreat outlines and enlists realistic solid changes in your eating habits and lifestyle to promote a life-long change to the way you eat and maintain a healthy weight. Since we all know that diets are only a short term solution to a long term goal, this may be why staying at New Life for a longer duration provides a better success rate for weight loss. Rates start as low as $209 per night, but price is determined by the package you choose and occupancy.

While skiing is not on the agenda at this weight loss spa (they are only open May-October), I definitely suggest driving by the slopes and planning an adventure in the winter months. What better way to continue your weight loss goal and stay in shape?

It's no surprise that the spa market has been hit hard during the economic windfall our country has been in for the last few years. Booking a spa treatment, often seen as a luxury-type item rather than a complement to wellness, is the last thing on most consumers minds when they are finding themselves in the midst of wondering how to make their next mortgage payment or if they have job security. So how can local spas retain current customers, bring in potential new ones and increase product sales?

1. Offer incentives: Consumers live for discounts, freebies or any other incentive that gives them more value for their money. This is one reason that gift with purchases incentives are highly successful. Not only does it get them to purchase an item, but puts other items in their hands for potential repeat-purchases in the future. This could be, "20% discount for facials booked for any Tuesday of the month," or "Book a massage by X date and your next pedicure is on us!"
   
   The point: Get them in the door. Sometimes consumers are on the fence about booking a treatment and only need a little nudge to do so. Incentives can be anything you can dream of, from a deep discount to date/price/time/treatment specific value. 
   
   
2. Get social. Sometimes I feel like I am preaching to the choir, but then I come across spas and spa brands who are still NOT involved with social media. Your consumers are looking for a point of contact, a knowledge base and most of all, a relationship with you. Current customers already trust you, so engage them via their social networks. Conversation brings about awareness of other treatments and products you offer, as well as pointing new potential consumers your way.
   
   The point: Your competitors are already online and building those important relationships, why aren't you? Social media is not difficult to step foot into, however, don't underestimate the power and influence it can have on your business.
   
   
3. Team up. You already have relationships with the brands you sell in-store, why not utilize them? What about reaching out to local dermatologists or health care providers to host a health and wellness event that will benefit you both? By partnering with existing spa brands and regional professionals, you extend your reach to like-minded consumers who may not have considered you otherwise. Cross promotional partnerships can be very cost effective and have long term value.
   
   The point: Strategic partnering with niche industry professionals will not hurt your business, but will only enhance it.

Good customer service has always been the sure fire way to land the best publicity on earth. When economic times were good, many companies bypassed emphasis on this principle and strictly built value based on which publications featured their products. Certainly if they had a showcase of magazine hits here and broadcast hits there, that certainly was enough to make people buy (and repeat buy), enough to make people trust and enough to get people talking about their brand...right?

Maybe this was the way before, but in a want-it-now generation coupled with a troubled economy, there is a shift back to the "old school" principles of listening to what your customers want, then delivering. Or in other words, putting the customer first again. And honestly, I for one, love retro business standards. We could argue that the fervor around social media + business along with the demise of our economic stability created the perfect storm. 

Love the magical wonder that a trip to a Disney resort, theme park or cruise line can give you? But longing for a vacation to a tropical paradise that is also family friendly? Next year you can have both as Disney marries the Disney lifestyle with the popular tourist destination with the opening of their newest Disney Vacation Club location: Aulani, a Disney Resort & Spa.

Aulani is a beachfront resort on the island of O'ahu, that is luxurious in nature with fine dining, top of the line spa treatments, children's programs and activities, as well as family entertainment. There will be Disney touches throughout with characters, story telling and personalized attention.

The resort will operate as part Disney Vacation Club part hotel, so that DVC members and non-members alike can enjoy all that Aulani, a Disney Resort and Spa has to offer. From their themed rooms, to their suites and villas, you are guaranteed to have an incredible stay and make memories that last a lifetime.

Aulani will begin taking reservations on August 2, 2011 for booking dates of August 30, 2011 forward. Learn more at http://resorts.disney.go.com/aulani-hawaii-resort.

As the voice of the global spa industry for 20 years, the International SPA Association continues its reputation for producing the most comprehensive and respected research with the release of the ISPA 2010 U.S. Spa Industry Study.  

"This study is extremely valuable for ISPA members, media and investors, and the association is very proud to deliver research of such high quality," said ISPA President Lynne McNees. "We are also encouraged to see that the industry remains viable, despite the economic concerns of the past two years."

Compiled by PricewaterhouseCoopers, key findings from the research cover six categories.

Industry Size and the Impact of the Recession

Spas, like every other industry, were impacted by the worst economic downturn since the 1930s.  However, even with the decline, the "big five*" indicators remain at their second-highest level since ISPA's first study in 2000.

As the voice of the global spa industry for 20 years, the International SPA Association continues its reputation for producing the most comprehensive and respected research with the release of the ISPA 2010 U.S. Spa Industry Study.  

"This study is extremely valuable for ISPA members, media and investors, and the association is very proud to deliver research of such high quality," said ISPA President Lynne McNees. "We are also encouraged to see that the industry remains viable, despite the economic concerns of the past two years."

Compiled by PricewaterhouseCoopers, key findings from the research cover six categories.

Industry Size and the Impact of the Recession

Spas, like every other industry, were impacted by the worst economic downturn since the 1930s.  However, even with the decline, the "big five*" indicators remain at their second-highest level since ISPA's first study in 2000.

As the voice of the global spa industry for 20 years, the International SPA Association continues its reputation for producing the most comprehensive and respected research with the release of the ISPA 2010 U.S. Spa Industry Study.  

"This study is extremely valuable for ISPA members, media and investors, and the association is very proud to deliver research of such high quality," said ISPA President Lynne McNees. "We are also encouraged to see that the industry remains viable, despite the economic concerns of the past two years."

Compiled by PricewaterhouseCoopers, key findings from the research cover six categories.

Industry Size and the Impact of the Recession

Spas, like every other industry, were impacted by the worst economic downturn since the 1930s.  However, even with the decline, the "big five*" indicators remain at their second-highest level since ISPA's first study in 2000.

As the voice of the global spa industry for 20 years, the International SPA Association continues its reputation for producing the most comprehensive and respected research with the release of the ISPA 2010 U.S. Spa Industry Study.  

"This study is extremely valuable for ISPA members, media and investors, and the association is very proud to deliver research of such high quality," said ISPA President Lynne McNees. "We are also encouraged to see that the industry remains viable, despite the economic concerns of the past two years."

Compiled by PricewaterhouseCoopers, key findings from the research cover six categories.

Industry Size and the Impact of the Recession

Spas, like every other industry, were impacted by the worst economic downturn since the 1930s.  However, even with the decline, the "big five*" indicators remain at their second-highest level since ISPA's first study in 2000.

Delta's Sky Magazine features Pierce Mattie PR's client Butter LONDON for best airport spa. If you’re working on a spa and travel story be sure to give our Pierce Mattie lifestyle PR team a call at 212-243-1431 or follow us on Twitter @PierceMattiePR and FaceBook.

When many of us think of vacation spots we immediately envision an all-inclusive resort, room with an ocean view and a soft-sanded beach a few steps away. Well, how about breath-taking Italy and just a few steps away from the Mediterranean Sea? For most of us the main appeal of a vacation is the sense of relaxation it brings. How about an entire resort dedicated to just that, your relaxation? In combining relaxation with the luxurious hotel aspect, Bagni di Pisa Spa Resort has created a harmonic environment to fit your desired needs and aspirations. 

The spa resort is located in Tuscany, Italy, offering six different types of rooms from comfort, to deluxe, to their prestigious suite, which includes a panoramic view of the Tower of Pisa! Included with your stay you are encouraged to use the thermal pools with hydromassages, Swedish saunas, Turkish baths, and their fitness centre. The Bagni di Pisa Resort also encourages you to bring your pets and offers an on-request dog-sitting service! Now, you don't need to stress over finding someone to look after your beloved pet.

The majority of standard hotels offer a few spa treatments, such as facials, or a massage. The Bagni di Pisa resort offers an extensive spa menu, including several different kinds of massages, numerous baths and wraps, and much more! Included in their wellness menu are health and wellness treatments focused around losing weight! The resort also goes by the title of a Medical Thermal Spa, which indicates their specialization in treatments for those that are overweight or obese. What better way to get back on a healthy track than to do so in the luxurious Tuscany, Italy?

In order to help those that are on the wellness plan the on-site restaurants and food available offer a wide range of tastes, including delicious low-calorie menus, vegetarian menus, and cultural specific menus.

Not only do they provide their fitness center but also many activities are presented, like hiking, mountain biking to different villiages, art tours, horseback riding, and more! Near-by airports offer parachuting and hand gliding sports to participate in! Being surrounded by such enriching culture and natural characteristics, like the Mediterranean Sea, is bound to make your vacation experience an enjoyable and memorable one.

Right now they have September promotions going on! Check them out and let us know what you think by tweeting us @PierceMattiePR!

When many of us think of vacation spots we immediately envision an all-inclusive resort, room with an ocean view and a soft-sanded beach a few steps away. Well, how about breath-taking Italy and just a few steps away from the Mediterranean Sea? For most of us the main appeal of a vacation is the sense of relaxation it brings. How about an entire resort dedicated to just that, your relaxation? In combining relaxation with the luxurious hotel aspect, Bagni di Pisa Spa Resort has created a harmonic environment to fit your desired needs and aspirations. 

The spa resort is located in Tuscany, Italy, offering six different types of rooms from comfort, to deluxe, to their prestigious suite, which includes a panoramic view of the Tower of Pisa! Included with your stay you are encouraged to use the thermal pools with hydromassages, Swedish saunas, Turkish baths, and their fitness centre. The Bagni di Pisa Resort also encourages you to bring your pets and offers an on-request dog-sitting service! Now, you don't need to stress over finding someone to look after your beloved pet.

The majority of standard hotels offer a few spa treatments, such as facials, or a massage. The Bagni di Pisa resort offers an extensive spa menu, including several different kinds of massages, numerous baths and wraps, and much more! Included in their wellness menu are health and wellness treatments focused around losing weight! The resort also goes by the title of a Medical Thermal Spa, which indicates their specialization in treatments for those that are overweight or obese. What better way to get back on a healthy track than to do so in the luxurious Tuscany, Italy?

In order to help those that are on the wellness plan the on-site restaurants and food available offer a wide range of tastes, including delicious low-calorie menus, vegetarian menus, and cultural specific menus.

Not only do they provide their fitness center but also many activities are presented, like hiking, mountain biking to different villiages, art tours, horseback riding, and more! Near-by airports offer parachuting and hand gliding sports to participate in! Being surrounded by such enriching culture and natural characteristics, like the Mediterranean Sea, is bound to make your vacation experience an enjoyable and memorable one.

Right now they have September promotions going on! Check them out and let us know what you think by tweeting us @PierceMattiePR!

Conde Nast Traveler today announced the results of its 2011 Readers' Choice Awards, ranking the best cities, islands, cruise lines, airlines, hotels, and resorts worldwide. The awards appear in the November issue (on newsstands October 18) and are derived from the Conde Nast Traveler Readers' Choice survey. This year, a record 28,876 readers cast a combined eight million votes on thousands of properties and destinations around the world.  The list also highlights a few firsts:

• The Ritz-Carlton Shanghai, Pudong, was named the top hotel in the world.
• Charleston, South Carolina grabs the number one spot in Top Cities in the U.S.
• After only two years since the grand opening, Chicago's Elysian Hotel is named top hotel in the U.S.
• Despite a tough year for Japan, Kyoto claims title as Asia's top city for the first time.

Conde Nast Traveler today announced the results of its 2011 Readers' Choice Awards, ranking the best cities, islands, cruise lines, airlines, hotels, and resorts worldwide. The awards appear in the November issue (on newsstands October 18) and are derived from the Conde Nast Traveler Readers' Choice survey. This year, a record 28,876 readers cast a combined eight million votes on thousands of properties and destinations around the world.  The list also highlights a few firsts:

• The Ritz-Carlton Shanghai, Pudong, was named the top hotel in the world.
• Charleston, South Carolina grabs the number one spot in Top Cities in the U.S.
• After only two years since the grand opening, Chicago's Elysian Hotel is named top hotel in the U.S.
• Despite a tough year for Japan, Kyoto claims title as Asia's top city for the first time.

Conde Nast Traveler today announced the results of its 2011 Readers' Choice Awards, ranking the best cities, islands, cruise lines, airlines, hotels, and resorts worldwide. The awards appear in the November issue (on newsstands October 18) and are derived from the Conde Nast Traveler Readers' Choice survey. This year, a record 28,876 readers cast a combined eight million votes on thousands of properties and destinations around the world.  The list also highlights a few firsts:

• The Ritz-Carlton Shanghai, Pudong, was named the top hotel in the world.
• Charleston, South Carolina grabs the number one spot in Top Cities in the U.S.
• After only two years since the grand opening, Chicago's Elysian Hotel is named top hotel in the U.S.
• Despite a tough year for Japan, Kyoto claims title as Asia's top city for the first time.

From “amusement park” spas to cold treatments like “show showers” to the arrival of beauty coaches, SpaFinder today released its annual Spa Trend Report forecasting the global trends and ideas that will reshape spa and wellness in 2012.  Now in its ninth year, the influential annual report is based on analyses from SpaFinder Research and its team of experts who visit hundreds of spa and wellness businesses around the world every year, as well as interviews with leading industry analysts, and data and feedback collected from SpaFinder’s partnership with over 15,000 spas, yoga, Pilates and fitness studios, wellness practitioners and salons worldwide.  

The Spa Trend Report is developed under the direction of SpaFinder President Susie Ellis, a contributing editor to NewBeauty magazine, a founding board member of The Global Spa Summit, and author of the widely read industry blog Susie’s Spa Blog. Ellis is credited with forecasting numerous industry “mega-trends” that have taken hold in spas around the world.  “After four tough economic years that made experimentation challenging, we are seeing the industry once again pushing the envelope with exciting ideas, delivering more wows, more fun, and quite serious wellness innovation,” said Ellis.  

Ellis continued: “Overall, we see two distinct themes emerging. One is the industry innovating with diverse, new sensory experiences and treatments−from cold and “vibration” therapies to new services for healthy feet.  The second is how spas are re-imagining and extending their connection to customers, moving beyond the sporadic visit, to programs aimed at developing long-term relationships such as coaching and online gaming.”  

The top ten global spa trends for 2012 are: