Technology/Seo Expert/Marketing/ Beauty Blogger Jackie Danicki Cries "PMS!" Pierce Mattie Spams?! Our Response To The Lady On The Soapbox

Dear Beauty & Fashion Bloggers,
Pierce Mattie PR has worked hard over the last five years to develop unique expertise in beauty, fashion and jewelry communications. We have long recognized the importance and potential of new media, and in 2002 we were one of the first PR firms in our media beat category to launch a blog and begin blogging. We have the highest respect for bloggers and their work, and we treat bloggers with the same attention and respect we have for editors from top print publications.
Last night, Jackie Danicki posted on her blog, Jack & Hill, a piece about Pierce Mattie PR “spamming” other blogs. Please be assured that it is not the policy of Pierce Mattie PR to “spam” blogs (or spam anyone else, for that matter). However, although we were taken aback by Jackie’s ill-informed post, we want to acknowledge some recent missteps on our part that may have led to a misunderstanding about the matter.
A bit of history first. From 2002 to 2004, only two people at Pierce Mattie PR – Pierce and I – were permitted to post on the Pierce Mattie PR blog. By 2005, however, we took note of the increasing importance of blogging to the public relations industry and began encouraging all of our brand advocates to submit blog posts. This eventually turned into a requirement that each brand advocate submit at least one blog entry per week. The project has been unequivocally successful: brand advocates are pushed to think creatively and they take pride in their submissions, and our increased profile has been great for the firm and our clients. Although our firm’s policy requires blog entries to be approved before they are posted, we encourage our brand advocates to push the envelope with their posts and we give them a large degree of freedom and license.

















A reminder for all the trend-hungry readers. Pop! Tech: Live and it's FREE. Tomorrow, October 19th 

We've seen this concept so many times! Not a very original idea, but David is a huge lifestyle brand himself with a high global, even universal Q-rating. David has recently lost the 1 million a year Police sunglasses account to Antonio Banderas.












































































