Pierce Mattie Public Relations New York

jane iredale-The Skin Care Makeup is pleased to launch GLOBAL BEAUTY, an extension of their global palette to accommodate woman of all ethnicity's. From rich olive to golden brown and deep mahogany, GLOBAL BEAUTY is for women; all women. This is the first time that mineral cosmetics will be available in such a wide palette with true tones. With the help of three influential celebrity makeup artists, GLOBAL BEAUTY is the culmination of years of testing. CEO and Founder, Jane Iredale noted "This is seriously lacking from the cosmetics industry. Every woman deserves a healthy skin." Like all of jane iredale's cosmetics, GLOBAL BEAUTY will be free of preservatives, dyes and harmful fillers such as talc. It is so beneficial to the skin that plastic surgeons and dermatologists worldwide recommend it!

In honor of the launch, Pierce Mattie Public Relations is hosting a cocktail party in her honor. In a true celebration of beauty, grace and style, jane iredale's GLOBAL BEAUTY event will highlight style influences from Cleopatra to Beyonce in the event of the year! We invite you to share in this iconic celebration. To RSVP, please contact Lauren Branche or Ivy Cartagena at 212/243.1431 by October 13th.

The fashion industry is a vital part of our City’s economy providing more than 150,000 jobs for more than 15,400 businesses. It is paramount that we ensure the long-term success of both the industry and Fashion Week, which takes place in Bryant Park twice a year. Fashion Week plays a significant part in the industry’s New York City success story given their world class reputation, the buzz and excitement that they generate about our City, and the ancillary business that is generated each year. The shows have an economic impact of about $177 million annually, which does not include the millions of dollars spent on wholesale apparel merchandise in the weeks that follow.

“Bryant Park itself is another terrific success story. Now a jewel of the Park system, few recall the days when it was considered a municipal embarrassment, emblematic of New York’s decline. With an extensive redesign and restoration in the 1980’s, it has become one of the most active public spaces in the City, and the park has played a large role in the overall economic rebirth of the surrounding commercial area.

“While it is clear that due to its success, Fashion Week has outgrown the facilities available at Bryant Park, Fall Fashion Week, which takes place in February, is just around the corner, and we have determined that the search for a suitable home will require further analysis and planning. The City will continue to work with IMG and the fashion industry to locate a permanent home for Fashion Week.”

David Dean, a former account executive for a breast implant manufacturer, witnessed his mother suffer at the hands of two unqualified plastic surgeons, including one who painfully misplaced an implant after her breast cancer reconstruction and another who severed a major facial nerve. After his mother’s tragic experience, David became inspired to create a web-based destination that would hold plastic surgeons to a higher standard, as well as act as an unbiased educational resource for women considering breast augmentation and reconstruction.

This is when he began www.Breastimplants411.com. Breastimplants411.com was designed to help consumers make informed decisions about plastic surgery as well as find and research only those plastic surgeons who have achieved the highest level of certification – Board Certified by the American Board of Plastic Surgery.

Beauty Bloggers are welcome, space is limited! Bloggers outside of of the NYC area can register for advanced media kit to be sent day after the event.

In honor of the launch, Pierce Mattie Public Relations is hosting a cocktail party in her honor. In a true celebration of beauty, grace and style, Jane Iredale's GLOBAL BEAUTY event will highlight style influences from Cleopatra to Beyonce in the event of the year! We invite you to share in this iconic celebration. To RSVP, please contact Lauren Branche or Ivy Cartagena at 212/243.1431

I have been in the beauty industry for about 12 years and doing beauty pr for about 7 years. And in all of my years of experience with press releases especially those that that go out on the wire I have never ever seen one as damaging as the one that Russ Fons PR in Las Vegas ran today about their client; National Toxic Encephalopathy Foundation (NTEF) and their opinion on Clarins Cosmetics. You can view the horrific release here.

In this release the NTEF states in great detail on the extensive damage and misleading labels of the Clarins brand, so they claim.

What’s odd though is that John Sheppard the director of the foundation states that you are putting your health at risk if you use these products. I don’t know about you but I see a huge lawsuit taking place from Clarins. I am sure executives at Clairns are beyond miffed about this release. What’s even odder is that all of the ingredients used by Clarins are found in most other top selling brands. One would assume that NTEF is crucifying Clarins based on a personal agenda and not on logic.

However was John Sheppard not aware that Clarins recently acquired Kibio an organic skin care manufacture who has gone into negotiations on creating new products together? I posted about this on my other blog a few weeks back. You can view that post here.

No, you don't have a case of DEJAVU. Busy day yesterday. Google acquired Jotspot (we love Jotspot and use it) & Conde Nast acquired Reddit because Digg wanted too much from Condé Nast. Whats on sale next month? Will it be Lipstick.com or Coutorture? What are the next hot Web 2.0 venture capital opportunities?

Still warming up to Second Life? I am asked about it almost daily and wanted to get some basic info posted for those friends who read our blog consistently. Backstory is here. Follow the links.

New World Notes

From April 2003 to February 2006, I was a contract writer for Linden Lab, creators of Second Life, primarily hired by the company to cover SL as an embedded journalist in an emerging society-- its controversies, its personalities, its innovations and ambitions, along with larger themes of identity, social norms and organization, and cultural expression important to online worlds in general.

That contractual relationship has ended, but the story continues here. -Wagner James Au

Second Thoughts Do's and Dont's for Big Business.

"Every human being is interested in two kinds of worlds: the Primary, everyday world which he knows through his senses, and a Secondary world or worlds which he not only can create in his imagination, but which he cannot stop himself creating." W.H. Auden

Second Life Herald The Second Life Herald was founded on October 23, 2003, by philosophy professor Peter Ludlow. Its mission, as described the next day, was to observe, record and study "the legal, social, and economic implications" of life in the virtual world. Originally established as the Alphaville Herald and reporting for the most part on life on the Alphaville server of The Sims Online, the Herald soon branched out into coverage of other massively multiplayer online games and virtual worlds -- helped along by the murder of Herald publisher Urizenus (Ludlow's avatar) after Electronic Arts got wind of the stories the newspaper was printing about the scams and cyber-prostitution that were taking place within its game, and the company's indifference to reports of real-world violence.

According to The Blog Herald and the timeline on W3.org, the web turns sweet 16 today!The first web server was nxoc01.cern.ch, later called info.cern.ch, and the first world wide web page http://nxoc01.cern.ch/ hypertext/WWW/TheProject.html Unfortunately CERN no longer supports the historical site. Note from this era too, the least recently modified web page Blog Herald knew of, last changed Tue, 13 Nov 1990 15:17:00 GMT (though the URI changed.)

Here is our first public service announcement. Car owners be advised, static charge or a "shock" can set off an explosion at the gas pump! I thought Mythbusters busted this myth a long time ago? However the Los Angele's Fire Department asks you to be aware of the danger. They posted this gas station footage on it's blog. Poor girl gets the shock, then slight explosion of her life at the filling station. Perhaps someone should design grounded gas pumps or at least a metal poll shoved in the cement (grounded) next to each pump that's says "touch me, I might save your life." Perhaps a car company could pay for it and capitalize on the issue, in exchange for a little positive press?

Yes, I know it's not a scoop, but I wanted to post about Clive Owen, a 41-year-old British actor, has been hired to be the latest celebrity to market products for the L'Oreal owned beauty company, Lancome. Previous celebrities that touted the brand are Uma Therman and Mena Suvari, among others. Lancome's hope is that his charming and rugged look will attract more men to feel comfortable purchasing skincare products.

"The way he has built his career so far, privileging the quality of the director rather than the high-profile nature of a role, makes us feel very confident in the fact that if he chose to accept this collaboration with Lancome, then it truly means our partnership was meant to be,"

Owen is reported to be getting $2.5 million pounds (you do the math to convert that to US$) for the advertising campaign. Owen will be appearing in ads for Lancome's new men's grooming line, called Lancome Men, which includes fragrance and anti-aging products. The ad campaign and products will launch this Spring in the US. However, you can see the products now on Lancome's international website.

If you want to read more about what's going on in the Beauty Industry, be sure to check out our Beauty PR blog.

Organic Spa Magazine launched this January, published by Oceans Publishing Company, and is available year-round in a complete digital version found online at www.organicspamagazine.com . Co-founder and Editor in Chief, Mary Bemis, is the visionary behind the editorial mandate to integrate personal well-being with environmental sustainability. Her partner, Bev Maloney-Fischback, was responsible for bringing in 27 charter advertisers including Aveda, Jane Iredale, Laboratories Luzern, and Willow Stream the Spas at Fairmont.

Among the first magazines to debut in both print and digital formats, Organic Spa Magazine has a circulation of 40,800 and will be available by subscription for $12.95 for a year of the printed version; $9.95 for digital edition; and $16.95 for the combination.

The Queen of Green: Mary Bemis

You'll be also able to find Organic Spa at Whole Foods Markets.

I recently had the chance to ask Mary a few questions about OS and hear her thoughts on launching a magazine and the current focus on organics in general.

JR: What was your motivation to start Organic Spa?

MB: I really wanted to give something to the consumer. The consumer is so confused about the definition of SPA. The word has become a marketing gimmick pasted on everything from bubble baths to candles. The magazine is intended to communicate that SPA can be a lifestyle and show the consumer how to live that lifestyle at home. I was able to parlay my contacts and expertise into creating a magazine designed to teach the consumer how to incorporate spa into all aspects of their lives – home, rest, work, and play.

JR: What is your definition of Organic?

MB: To me, organic means “from nature”. The magazine is printed on recycled paper and with linseed oil ink. The digital version supports our philosophy of saving trees and paper. Organic is also the name of this growing “movement” that I am seeing, not just a trend identified by the media, but something that will be impactful and long-lasting.

JR: What’s the best / your favorite part of Organic Spa?

MB: Having created it – taking my vision to fruition, making it user friendly, developing meaningful content, and knowing it came from the heart.

JR: What do you see as the future for Organic Spa?

MB: I see the magazine becoming an important source of information for living the spa lifestyle, and I plan to aggressively grow the brand wherever it takes me.

JR: What do you see as important influences in 2007?

MB: Certainly there is attention to a growing organic / natural trend in beauty that needs to be fleshed out. Because there are no standard regulatory principles, it is exacerbating the level of confusion on the part of the consumer. I also see the developing trend as a backlash to the aggressive growth of the medi-spa category. Consumers are buying more natural and organic products across the board – whether it is food or the emerging clothing alternatives.

JR: What’s your greatest hope?

MB: That people take responsibility for their actions – and develop more awareness of the impact on our planet and our supply of water, food, and electricity.

JR: What is your greatest fear?

MB: Apathy and Laziness.

PRESS ROOM Los Angeles, California December 12, 2007: Pierce Mattie Public Relations is pleased to announce that it has promoted Kim Tobman from Senior Account Executive to Account Director. Kim will now oversee clients who want to focus on larger public relations strategies and events.

This promotion comes as a result of a long standing track record of success for securing top tier press for such clients as Old Navy, GUESS handbags and ReVive Skin Care. Kim’s strong commitment to the success of the brand’s she oversees has been a proven formula for achieving greater brand awareness and improving brand value.

For more information on what Pierce Mattie PR’s talented and creative team of Account Executives can do for your company, visit www.PierceMattie.com or call 212-243-1431.

Press Room: New York, NY February 5, 2008: butter LONDON, a luxury nail care brand, announces that it has appointed Pierce Mattie Public Relations to be the agency of record for their beauty public relations campaign. Pierce Mattie PR, a leader in effectively utilizing both traditional and new media for brand awareness, will be assisting the brand to gain exposure for their eco-friendly manicure and pedicure line.

Inc. Magazine has released their Inc. 5000 list and we are proud to say that Pierce Mattie PR has made the list for a second year in a row! Our press release details are below:

Pierce Mattie Public Relations, a lifestyle PR firm, has been named One of the Fastest Growing Companies in America by Inc. Magazine for a second year in a row. Established in 2001 by wellness lifestyle editor and expert Pierce Mattie, the firm debuted its innovative Media Oasis in 2006, an event space designed for the editors to experience brands first hand. Pierce Mattie PR remains committed to its primary goal of partnering with brands to increase consumer awareness and support their key business goals. Pierce Mattie PR excels at securing maximum media exposure through traditional channels as well as the evolving world of digital and online media.

By partnering with our clients to deliver consistent results, we have stayed true to who we are as a firm. Innovation, creativity, superior client service and results that drive our client’s businesses are the foundation of our agency. Our proven track record and ability to adapt quickly to an ever shifting landscape have secured Pierce Mattie PR’s position as a leader in the industry,” notes Pierce Mattie, founder and owner of the agency.

The results are in! The team at Pierce Mattie Public Relations has compiled their annual "What’s Hot, What’s Not" list for 2010 pertaining to all things beauty, fashion, lifestyle and media. What’s in? The stiletto heel, Jeggings, Minx Nails, diesel fuel and the use of condoms have made a major come back over the pill. And what’s out? Skinny jeans, Starbucks, Hybrid Technology and Zoloft just to name a few.

What’s IN:

Fashion –

Annabel Tollman
UNIQLO
Velcro
Navaho Prints
Stiletto Heels
Tie Clips
The Boyfriend Jacket
Jeggings

Beauty –

Blushing Nails
Bouncy hair that is air dried
neuLash & Latisse
Fresh Cut Cedarwood
Injectables
Goth inspired makeup
Violet/Carnation Scents
Minx Nails
Invisalign
Push-up Bra

Accessories –

House of Harlow
Metal Statement Necklaces
Bib necklaces
Alexander Wang handbags

Lifestyle -

How To and DIY stories
Blog stories
Brewing your own coffee
Berlin
Diesel Fuel
Condoms
Farm Weddings
Vampires
Pilates
Your real figure
Wine
Life Coach

Media -

Oxygen
Open source
Helpareporter.com
Real Housewives Washington DC
iRex
Wendy Williams
Glee
Megan Fox
Alexandra Wentworth (comedian)
David Baldacci (novelist)
Roberta Gellis (romance)
Taylor Lautner
Katie Cassidy

What’s OUT:

Brenda Novak writes with a "skillful blend of poignantly real characters and gut-gripping suspense." - New York Times Bestselling Author KAREN ROSE

New York Times bestselling author Brenda Novak returns with a new back-to-back trilogy of sizzling romance and nail-biting suspense. The first of the series, WHITE HEAT, will be released in August, followed by BODY HEAT in September and KILLER HEAT in October.

Paradise in name only? A religious cult has moved into what was once a ghost town--Paradise, Arizona. And their actions are cause for concern. One woman who escaped from the compound was nearly stoned to death. Another has gone missing altogether.

Private security contractor Nate Ferrentino is given the assignment of infiltrating the group. It's a challenge he welcomes...until he learns that Rachel Jessop, one of his colleagues at Department 6, has been chosen to accompany him. Nate's attracted to Rachel but because of their history, he prefers to keep his distance.

Problem is, they have to pretend to be married. Only couples can participate in certain rituals, which Nate and Rachel need to do if they're going to pierce the veil of secrecy. But when they find proof that cult leader Ethan Wycliff is as twisted as they feared, they know they have to set aside their differences...or Ethan might take more lives. Maybe even theirs...

WHITE HEAT will be available wherever books are sold and at www.MIRABooks.com.

Fashion PR: In celebration of 25 years of US publication, ELLE today announced that its ELLE App for iPad is now available in the App Store. The ELLE App is premiering in conjunction with the October 2010 Anniversary issue.

"We're thrilled to be able to further expand our brand with the release of the ELLE App for iPad," says Robin Domeniconi, SVP, Chief Brand Officer, ELLE Group. "We continually strive to deepen our relationship with our consumers and believe the level of personalization and interactivity with this app will provide a rich experience to help solidify that bond."

Fashion PR: In celebration of 25 years of US publication, ELLE today announced that its ELLE App for iPad is now available in the App Store. The ELLE App is premiering in conjunction with the October 2010 Anniversary issue.

"We're thrilled to be able to further expand our brand with the release of the ELLE App for iPad," says Robin Domeniconi, SVP, Chief Brand Officer, ELLE Group. "We continually strive to deepen our relationship with our consumers and believe the level of personalization and interactivity with this app will provide a rich experience to help solidify that bond."