Dogeared Forever features classic basics while fashion collections are showcased in Dogeared Now. Dogeared, a trendsetting fashion brand that creates handcrafted jewels and gifts in Los Angeles, is launching their latest collections at select August trade shows. Two new catalogs feature product lines with two distinct points of view: Dogeared NOW and Dogeared FOREVER. Both capture the casual mix of classic, modern, and vintage elements that has made Dogeared a global bestseller and a favorite of celebrities, stylists, and retailers alike.

Dogeared, a trendsetting fashion brand that creates handcrafted jewels and gifts in Los Angeles, is launching their latest collections at select August trade shows. Two new catalogs feature product lines with two distinct points of view: Dogeared NOW and Dogeared FOREVER. Both capture the casual mix of classic, modern, and vintage elements that has made Dogeared a global bestseller and a favorite of celebrities, stylists, and retailers alike.
Basics get their chance to shine in Dogeared FOREVER, home of Karma, Pearls of…, Make a Wish and Reminders; the tried and true groups that are the soul of Dogeared. This line has grown with the addition of Reminder bracelets, Whispers necklaces, and 38 new charms that are hand-cast by local artisans in recycled sterling silver.
Fashion collections are showcased in Dogeared NOW. Mantra necklaces and leather wrap bracelets are a modern take on the word jewelry that helped launch Dogeared 19 years ago. Hand-cast plaques in unexpected metal finishes, hand engraved with words that empower, inspire, and connect with the wearer. Jewel Box is a vintage-inspired collection with an heirloom feel… Antiqued chain, rich leather, sophisticated gemstone hues, and the kind of intricate detail and craftsmanship you can only find in handmade jewelry. Both groups are completely new, but also beautiful examples of how Dogeared has revisited their roots and reinterpreted designs that have always resonated with their customers.
“This season, we reevaluated everything. In the past couple of years it seems that everything about the business has changed, so we continued to explore ways to adapt to today’s market. We were very thoughtful about merchandising, and introduced cleaner, more modern packaging. We established a wide range of competitive price points to offer something for everyone. The results are stronger groups that are focused, cohesive, and inspired,” explained Marcia Maizel-Clarke, Dogeared’s founder. “The pages of these books reflect the essence of who Dogeared is, and who we have always been… in beautifully captured expressions of what it means to live the Dogeared lifestyle. As always, everything is hand-crafted in our southern California studio, Earth friendly, and designed in the Dogeared spirit of love, friendship, celebration, and wishes.”
As Dogeared expands their collections and catalogs, they continue to decrease their environmental footprint. Catalogs, cards, and packaging are printed on mixed sources, and charms are cast from 100% recycled silver. The company works with suppliers and casters who share this commitment, and all jewelry and gifts are produced in the most environmentally conscious way possible - by hand in their Southern California studios.
Retail prices range from approximately $25 to $225. The collection catalogs are viewable online at www.dogearedwholesale.com.
Retailers, buyers, and editors can view the collection and wholesale catalog at LA and Dallas Markets, Project Las Vegas, and at the NY International Gift Fair.