Barneys New York, the luxury specialty retailer, began the '12 Days of Gaga,' the official countdown to GAGA'S WORKSHOP which will open to the public at 11:59pm on November 21st at the retailer's Madison Avenue flagship location and on barneys.com.
About GAGA'S WORKSHOP
A multi-faceted celebration, GAGA'S WORKSHOP will include: a fantastically transformed retail environment, holiday windows, a dedicated Gaga interactive website, and limited-edition, exclusive products created in collaboration with Lady Gaga under the creative direction of Nicola Formichetti with artists Eli Sudbrack and Christophe Hamaide Pierson of assume vivid astro focus (avaf).
In honor of this special project, Barneys New York is proud to donate 25% of sales from all items featured in GAGA'S WORKSHOP to the Born This Way Foundation, recently founded and announced by Lady Gaga and her mother. The Born This Way Foundation will focus on youth empowerment and equality by addressing issues like self-confidence, well-being, anti-bullying, mentoring and career development and will utilize digital mobilization as one of the means to create positive change.
A take on Santa's iconic workshop, the project has been realized through the eyes of renowned creative talents: Lady Gaga, Nicola Formichetti, and Eli Sudbrack and avaf, in collaboration with Barneys' creative director Dennis Freedman. In true Lady Gaga fashion, GAGA'S WORKSHOP is not a traditional holiday destination, but rather a unique and individual celebration of the universality of gift giving and charity during the holiday season.
From elaborate art installations, vivid colors and bold patterns designed by avaf, to exclusive one-of-a-kind products created specially for the Workshop by Barneys New York, GAGA'S WORKSHOP will be a holiday treat for shoppers of all ages.
Taking over the entire, 5500-square foot, fifth floor of the Madison Avenue Men's store, The Workshop will be divided into elaborate structural shops, such as a jewelry shop created out of an oversized Lady Gaga-turned-spider and a boudoir in the shape of a giant wig. Working with the Barneys New York team, Eli Sudbrack and avaf have designed giant sculpture installations as well as signature artwork for GAGA'S WORKSHOP which will be featured on special holiday shopping bags and packaging.
There are eight stations in GAGA'S WORKSHOP, reflecting the product categories available for sale, as well as a number of iconic references to Lady Gaga herself. Stations include: Candy Shop, Toy Shop, Closet (for apparel and accessories), Library (for books, CDs, media, and paper goods), Gallery (for collectibles and specialty items), Jewelry, Boudoir (for candles and cosmetics), and Holiday.