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Diamonds Archives

July 16, 2007

Summer Jewelry Stops and Smells the Roses

It’s that time of year again. Bees are buzzing, birds are chirping, and everywhere jewelry is in full bloom.

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Bouquets of glittering jewels seem to blossom before our eyes from designers like Calgaro. His colored sterling silver on elegant woven silver fabric (above) is simply stunning.

Garavelli's delicate yellow gold rose ring with diamond petals almost has a sweet aroma all its own.

And you can almost hear the beating wings of hummingbirds sipping the nectar from this spray of Dior "Diorette" gold, lacquer, diamonds, amethyst, and citrine.

After shopping for treasures like these, it’ll be hard not to have our pockets full of posies.

Photo Credit: Calgaro, Dior, and JF-W magazine

July 17, 2007

Gothic and Gorgeous: Stenzhorn Jewelry Toughens Image

As a designer that usually drapes its creations on delicate women in flowing evening dresses, Stenzhorn’s recent advertising campaign might come as a bit of a shock.

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Their latest collection, Dark Romance, features deathly rings and pendants that are anything but cute. Made up of white and black diamonds, this jewelry is as flashy as it is fierce.

Stenzhorn isn’t the only one adding a little punch to their pieces. Take a look at how Jennifer Miller pairs her pearls (seen here) and Rhonda Faber Green sets her black spinel (seen here).

Glam rock is definitely making its way into the jewelry box. So rock those bat wings and crosses. And if you suddenly feel the urge to wear leather pants and hop on the back of a Harley, make sure you put the skull ring over the matching gloves, see here.

* Photo credit: Stenzhorn.com and INSTORE Magazine

July 31, 2007

Paris Hilton: A New Look For Damiani Jewelry

Despite Paris’ recent trouble with the law, when it comes to endorsing brands, she proves to still be in high demand. Damiani jewelry has just made her the face of its newest collection, Bliss, and with the E Network!’s recent decision to not pick up another season of the Simple Life, this opportunity could not have come at a better time.

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“It’s an honor to be part of this campaign, Hilton told E! Online. “I love fashion and I love diamonds,”

The new collection, designed for a younger target, features not only diamonds but also pieces with gold, stainless steel, and wood. Its prices range from $60 to $3,000 and vice president, Silvia Damiani, feels that Paris is perfect for the jewelry’s fashionable and youthful image.

While an Italian designer, Damiani has become a favorite for American celebrities including Brad Pitt who designed his own wedding rings when he married Jennifer Aniston, and Gwyneth Paltrow who was featured in previous advertisements.

For Hilton though, her three-year commitment is just beginning. Already photographed by fashion photographer Ellen von Unwerth, Hilton’s face will soon be seen in magazines, billboards, and on television after Bliss premieres in Italy.

Photo credit: Popbytes

August 7, 2007

Jewelry Consumer Opinion Council Launching JCOC.tv

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The Jewelry Consumer Opinion Council, the source for business intelligence about the gem and jewelry industry, has launched a new interactive website that hosts videos, a forum and a blog in order to allow interaction between the jewelry consumer and the jewelry industry.

The JCOC helps industry professionals from some of the biggest names in jewelry (Cartier, Tiffany, Swarovski) to make informed decisions based on consumer research, trends, and jewelry market information. Using their knowledge and know-how, JCOC.tv is designed to be a social networking site specifically for the jewelry industry. JCOC.tv members have access to educational, entertaining, insider video about gems, jewelry and watches, posted by worldwide, industry experts. The forum and blog allow for interaction between industry expert, designer and consumer where both parties can learn from each other.

JCOC.tv just launched this month, so if you are a jewelry industry expert, designer or jewelry enthusiast--head on over and become an active member of the only social video network for the jewelry industry.

* Photo credit: Tiffany & Co.

August 21, 2007

Jewelry PR: Luxury Jewelry Buying Company Expands Operations

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CIRCA, an international buying house that provides a liquid market to the public for previously owned jewelry is opening an office in San Francisco and in the DC metro area. CIRCA has been seducing the world’s finest antique, estate jewelry and diamond sellers since 2001. It is only fitting that the company expands into the bay area and the nation’s capital where a taste for fine gems and jewelry prevail.

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(Bonnie Stern, Chris Del Gatto, Fabiola Beracasa)

CIRCA’s unique service has proven a successful entrée: an expert buying staff, the crème de la crème of customer-service and pricing that is unprecedented. CEO Chris Del Gatto credits CIRCA client’s intense loyalty to the company’s policy of being consumer advocates first. ‘By being honest and transparent throughout the entire process (A process which is daunted with misnomers!), this openness and honesty prevails in each transaction with CIRCA.

Del Gatto’s tenacity has carried the jewelry industry a leap forward. He notes, ‘Through professionalism, honesty, expertise and a tremendous depth of knowledge – CIRCA has set the new standard for caring consumerism. We see an incredible amount of jewelry and our depth of knowledge is truly valuable.’ Because of CIRCA, fine jewelry is now more liquid than anything in a family’s portfolio. Significant items often historically have remained frozen in the vault as ‘non-performing assets.’ At CIRCA once a client accepts an offer, they are immediately presented with a check. No commission charges or fees are deducted. It is a quick, efficient and press-free alternative to the gossipy and expensive atmosphere of the auction house.

As a senior executive that has run the jewelry department of an international auction house and having been in the jewelry business for over 18 years, I've seen that there is nothing else like CIRCA available for consumers,” states Peter Shemonsky Directof CIRCA's San Francisco office and frequent appraiser on The Antiques Roadshow. "The bay area is full of entrepreneurs, actors and socialites, which is the exact demographic that CIRCA would appeal to.”

CIRCA’s access to collections is in steady and solid growth. With offices in New York, Palm Beach, San Francisco, Chicago, Washington D.C., Las Vegas and Hong Kong; CIRCA has plans for cosmopolitan expansion to Los Angeles, Atlanta, Houston, Dallas and Boston; and internationally to London, Paris, Brazil and beyond. CIRCA works with clients from around the world and is not exclusive to the regional office areas. You can learn more about CIRCA at www.circajewels.com.

September 11, 2007

GelinAbaci: Perfecting The Art Of Tension Jewelry

Tension Jewelry is an art form like no other. A stone seems to float effortlessly as its brilliance catches the refractions of light throughout, all the while it is the jewelry designers craft and skill that knows the perfect amount of tension to create between the metal bands holding the stone to create this illusion.

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No one does it better than GelinAbaci. Modern jewelry design meets flawless style, GelinAbaci's Tension Collection boasts perfection in design with the appearance of fluidity of the stones. With only a handful of jewelry companies selling tension jewelry, GelinAbaci is only 1 of two companies found right here in the US; all of their jewelry is designed and crafted within the US as well.

Tension jewelry vs. prong jewelry is always a hot debate, and while the concept of tension jewelry is not new, it appears to be increasing in popularity. Have you owned tension jewelry? Do you feel its benefits outshine traditional jewelry settings?

September 25, 2007

Rita Fusaro: Jewelry Design That Is One Of A Kind

Simplicity and grace is what defines Rita Fusaro's jewelry. These estate-inspired pieces speak to those who love the look of formality in a one of a kind design. With platinum being the metal that the Fusaro Jewelry Company has best become known for, all of her jewelry has an air of luxury and elegance.

Rita loves creating one of a kind jewelry and buying unsual stones. She creates her pieces to be timeless, so that whether you purchased her jewelry today or several years from now, they will never look outdated by the latest trend.

These are some of my favorite pieces:

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Ridotta Drop Platinum earrings with two 1.50ct. round diamonds dangling from 1.00ct. of full cut micro pave set diamonds.

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18kt. white gold earrings with pave set diamonds (0.45ct.t.w.) with oval yellow sapphires (4.75ct.)

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18kt. white gold pendant style necklace with 0.50ct. of full cut diamonds and 8.37ct. vivid oval green tourmaline.

Fusaro Jewelry offers private consultation services at its showroom in Greenwich, Connecticut for clients who prefer to work closely with the designer to create a custom-designed piece that reflects the owner's individual taste and style. You can contact Rita at 1-800-258-0385. To see all of Rita's exquisite jewelry, visit her online at www.fusarojewelry.com.

* Images copyright Fusaro Jewelry, published with permission.

September 26, 2007

For The Single Gal: The Ah Ring From Divine Diamonds

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So you're single and you want everyone to know that it's really not that bad--actually you are pretty happy and in a good place. Why not adorn your hand with the Ah Ring from Divine Diamonds.com? Meant to be worn on your pinkie, the Ah Ring means "available" and "happy." The Ah Ring contains 11 round full-cut (conflict-free) diamonds equaling a quarter carat set in 14k white gold.

While many celebrities like Selma Blair, Minnie Driver and Jessica Biel may be showing off the Ah Ring on their pinkies, don't expect this ring to cost you your first born. The Ah Ring is extremely affordable at $295.

* Photo Credit: DivineDiamonds.com

October 11, 2007

Simon G. Jewelry: Creating A Lasting Legacy of Fine Jewelry With Passionate Jewelry Design

Old world tradition meets the pursuit of perfection with Simon G.'s exquisitely handcrafted pieces of fine jewelry. The artisanship of each design is truly breathtaking...and just the way Simon Ghanimian envisions your reaction to be, one that is physical and emotional with understanding of the passion that goes into each piece of jewelry created.

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I've fallen in love with the sparkle and intricacy of the Vanity Fair ring with its intermixing of white, rose and yellow gold complimented by white and canary diamonds. Both stylish and sophisticated, it is a design that is timeless across all trends.

Pink and diamonds, my two favorite things. Simon G.' s Malibu ring with its micro pave set brilliant white diamonds, capture the essence of grace and femininity in this rose and white gold ring.

Gloriously detailed, pridefully created; Simon G.'s jewelry speaks to your heart and the legacy of jewelry passed down through the generations.

To find a Simon G. retailer near you, visit www.SimonGjewelry.com.

*Photo Credit: SimonGJewelry.com

November 9, 2007

Chi Galatea Huynh: Jewelry As Art

If there is one jewelry designer who can take my breath away and leave me stunned, it's Chi Galatea Huynh. His amazing jewelry will leave you in awe of his craftsmanship, but also of his innovative thinking. Huynh gets his inspiration from nature's beauty and forges his designs with masterfully skilled hands. It is Huynh's out of the box thinking and humble spirit that are the true factors in his success.

The magnificent Mercy Pearl is Huynh's signature piece of jewelry formed from a natural black pearl carved away to reveal the nucleus--exposing a gemstone. There is nothing out there like it and it is an amazing work of art.

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My favorite is his DaVinci Cut gemstones and diamonds. It was again Huynh's innovative thinking that brought to life a gemstone that could change colors at different angles and points of view. Pictures of the DiVinci Cut stones does not do it justice, you should see the video on Modern Jeweler's Jewelry Video Network to get a true feel for how exquisite this design is. Find it under Trunk Shows>Davinci Cut.

Chi Galatea Huynh's jewelry is available on his website, at various tradeshows and retail outlets around the country.

* Photo Credit: ModernJewelr.com

May 14, 2008

IDCA to Honor Dawn McGuire, Harshad Mehta, Wal-Mart, Bidz at JCK Show

The Indian Diamond and Colorstone Association will host its Annual Gala Awards Night on Saturday, May 31, 2008 at the Venetian Resort and Casino in Las Vegas, Nevada during the JCK Las Vegas Show, one of the most important jewelry trade shows in the world. The awards to be presented include the Retailer of the Year, E-Tailer of the Year, Doyenne of the Year, given to an influential woman in the industry each year, as well as the Pioneer Award which is given to an important figure in the Indian community whose leadership was instrumental in the industry's success.

This year the association will honor the Wal-Mart Group as the "Retailer of the Year." Ms. Pam Mortensen, General Merchandising Manager of the Jewelry Division will be accepting the award at the dinner.

The "E-Tailer of the Year" is being presented to Bidz.com. Mr. David Zinberg, President and CEO, will accept the award for Bidz.com. Bidz.com was founded in 1998 by Zinberg and now ranks second among online jewelry sites, with a 17 percent market share. Bidz.com recently launched a sister site Buyz.com, which sells jewelry for a fixed price.

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August 29, 2008

Jewelry PR: TeNo Positions Stainless Steel as Luxurious

Stainless Steel gets the Golden Treatment
When I think of stainless steel, skyscrapers come to mind—not luxury jewelry.  The German originated jewelry company TeNo is hoping to change that notion with its luxury semi-precious line that uses the industrious metal as its main ingredient.

I literally stumbled across TeNo's boutique on a recent stroll through SoHo.  The logo on the sign conjured up a flashback to a Vogue ad I’d seen in the 798-page September issue.  Walking in, I was welcomed by friendly staff and a line of semi-precious jewlery that had a natural yet luxurious vibe.

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September 3, 2008

Fall 2008: Cocktail Rings

Give em' the ol' razzle dazzle...

One thing I am an absolute sucker for is a large cocktail ring.  I happen to be fortunate enough to inherit my grandmother's custom Cartier, but I am always looking for other finger fringe to change things up sometimes.  This season's offerings tend to be organic and gemstone-rich.

alexis Bittar vermeil caviar ring

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September 17, 2008

Jewelry PR: The Platinum Clutch Makes an Emmy Debut

The Emmys Celebrate their Diamond Anniversary 

In accoradance with wedding anniversary tradition, the Emmys would be having their “diamond year” with their 60th awards cermony this Sunday, September 21.  Of course the Emmys' red carpet is full of diamond drenched celebs every year, but an extra special piece, the "Platinum Clutch,” will be showcased at the annual Platinum Guild International USA (PGI-USA) Emmy Awards Jewely Preview starting tomorrow, the 18th, running through Saturday, the 20th.

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September 25, 2008

Jewelry Designers Look to the Past for Future Collections

History Repeats itself with Archival Inspired Fine Jewelry Lines

Designers in general often look to their predecessors’ work for inspiration.  This is clearly evident in a number of fine jewelry lines popping up around the world lately.

One example of this window to the past is Van Cleef and Arpels nod to a past collaboration with George Balanchine. Ballet master Balachine’s mystification by the Fifth Avenue Van Cleef and Arpels window display of rubies, diamonds and emerald was the jumping off point for collaboration between dance and precious stones in the 1960s. 

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New York City Ballet dancer Suzanne Farrell models Van Cleef - Arpels jewelry with Claude Arpels and George Balanchine in 1976

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October 24, 2008

Hot Jewelry Alert, Look Out For Padma Pakshimi’s New Line

Beautiful AND talented model-turned-cookbook author-turned-television host, Padma Pakshimi, is now adding ‘jewelry designer’ to her résumé.  In the November issue of Harper’s Bazaar, she spilled the beads…I mean beans.

Padma told the magazine that the development of a line of Indian-inspired jewelry is currently underway right out of her Manhattan apartment with the help of one designer and one assistant. Padma joins Heidi Klum in the world of models turned jewelry designers but makes sure to note her more modest approach to Vanity Fair, “My success is [my two business partners’] success…I wasn’t a Sports Illustrated Model.  I’m sure that those girls made a *@!#load more money than I did.”

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If Padma’s unique taste in her super chic digs (photographed for Harper’s Bazaar by Douglas Friedman above) are any indication for what we should expect for her jewelry line, then we are in for a very pleasant surprise.

November 20, 2008

Jewelry PR: The New Source of Diamonds - Canada

Canada is the new place for high quality diamonds. Canadian diamonds are becoming more popular and accessible on the market. How does Canada fare in this market? Compared to the conflict-ridden territories of Africa, Canada comes in at number three for the top diamond producing countries on the continent by value. Over 15 million karats of diamonds were produced from Canada in 2007. It is estimated that billions of dollars are added to the economy from the diamond production centers. Are you wearing a Canadian diamond?

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February 26, 2009

DeBeers Experiencing Cutbacks Due to Poor Diamond Sales

It seems the belief is that diamonds are no longer a girl’s best friend, as the world’s leading and most valuable diamond mines run by DeBeers have been on a down slope since the start of the year. DeBeers put its Botswana production on hold due to suffering sales in light of the economic downturn.

Many fashion-savvy consumers are heading to the counters to invest in simulated diamonds, Swarovski crystals and even cubic zirconia. Hence, the mines’ total halt of diamond sales in November and “very little” sales in the succeeding months.  DeBeers anticipates the decline to continue until Christmas next year at the earliest and is planning to drastically cut production.

“We are going to significantly reduce production levels to align them with levels of demand,” Stephen Lussier, executive director for external and corporate affairs, said on the fringes of a mining conference in Cape Town according to Financial Times.  “There’s no point digging a diamond out of the ground when you don’t have a client ready to buy it.”  

So does this mean that Victoria's Secret is no longer making their infamous diamond covered bras? We jest of course, as the diamond-laden bra is part of the Victoria's Secret branding.

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March 16, 2009

Men's Jewelry: Evan Yurman's Pave Encrusted Dog Tags

 

David Yurman has been known for creating luxurious and chic twisted cable jewelry for years. Now, his 25-year-old son, Evan Yurman, continues to set trends with his intriguing men’s jewelry under his father’s famous label. The new collection features an updated twist on the classic Yurman cables in the form of cufflinks, crosses and rings. The real stars of the new collection are the young designer’s updated dog tag necklaces.

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April 21, 2009

Jewelry PR: Versace's Fine Jewelry

Versace is noted for its audacious designs in various lines including clothing, sunglasses, handbags, fragrances and even furnishings. Their handbags are deemed to be the masterpiece of the cutting edge and adored by high-profile celebrities worldwide. Handbags aside however, I feel as though no one gives enough recognition to Versace’s jewelry line.

Versace’s current jewelry collection is exquisite. If you are a diamond lover, you will love Versace’s jewelry with diamonds coated in its pieces. Their jewelry comes in a variety of different styles with 12 differently themed collections. The Medusa line has its pieces set in white and black diamonds in swirls of intricate designs (I love it!) The Atelier collection has many pieces with rose gold, which gives a more elegant and sophisticated look. Versace’s elegance rings have been really popular this season, especially since big statement rings are so in right now. The rings come in white and yellow gold set in white diamonds, with gemstones such as green amethyst and rose sapphires. The coloring of Versace’s jewelry is very unique with an array of gems in pinks and blue hues. If you love pendants, the Fendra collection has a great black pearl pendant with white gold diamonds that would look great dressing up or down.

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July 7, 2009

Jewelry Marketing Trends for Fall 2009

Kimberly McDonald is a jewelry designer based in New York who creates her pieces using natural and organic materials which are then complemented by raw and and untreated fine materials. The result is a unique and exquisite piece of jewelry. I had the opportunity to talk with Kimberly regarding her designs, as well as, gain some insight into the jewelry marketing trends for 2009.

Pierce Mattie: Where does the inspiration for your pieces come from?

Kimberly McDonald: Nature. 100%. I have always been a little bit of a 'rock geek'. I collected agates from my grandmother's driveway when I was a kid. I was always fascinated by the patterns and colors. It amazes me that as much as we try to manufacture beauty, nature still trumps whatever we can conjure up. I base every piece on how to best enhance what is natural and unique about every stone.

Pierce Mattie: You discuss on your website not harvesting new materials but using our current ones, can you explain?

Kimberly McDonald: I think that conservation begins with being conscientious. I do make every effort to use what has already been harvested or utilized. Sometimes this means that we rework antique pieces (such as the natural carved emeralds in the ring attached here). We use cameos that were carved and never set into jewelry that are from the 1870s-early 1900s (see the pendant attached here). We use recycled gold and diamonds when we can. When we use wood, we use reclaimed wood (some of it comes from guitars, ships, other wooden structures). Because Nature is the focal point of the collection, it is always with a healthy respect that I approach anything that I know will involve "taking from" the earth. I think that is the best that any of us can do and if everyone would do the same, I am pretty sure it would benefit our planet immensely.

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July 28, 2009

DeBeers, the World's Largest Diamond Mine, Partners with Kim Kardashian

In 2006 the diamond business in Botswana was booming. Since the discovery of diamonds in 1967, it has been nearly 40 years of constant growth in Africa. But, when sales start to decline (a whopping 68% recently), Botswana tries to keep up by “keeping up with the Kardashians.” On Kim Kardashian’s recent stint to the diamond industry in Africa through Russell Simmon’s Diamond Empowerment Fund, DeBeers hired her to promote diamonds from Botswana to the United States.

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August 23, 2009

Hope Diamond Jewelry Marketing Get’s A Facelift with Harry Winston Public Relations

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We put classic works of art in new frames why not put the world’s most renown diamond in a new setting. The world's most famous diamond, the HOPE DIAMOND, will undergo a special re-design to honor the 50th Anniversary of its donation to the Smithsonian Institution National Museum of Natural History. Given to the Institution as a "gift to the American people" by legendary American jeweler Harry Winston, the Smithsonian Institution and Smithsonian Channel(TM) will celebrate the diamond's legacy by inviting the American public to vote on a new design for the stunning 45.52-carat blue diamond.

We are half way through the voting process, log on to pick your design at: http://www.smithsonianchannel.com/site/smithsonian/hope.html  I personally like Embracing Hope the best, but you decide. The House of Harry Winston has designed three possible settings -- each symbolizing modern Hope in America. The winning setting will be revealed during a press conference in Washington, D.C. this Fall. The Hope Diamond will be put on display in its new setting at the National Museum of Natural History, and televised nationally as part of the world premiere of the Smithsonian Channel's "Mystery of the Hope Diamond" in March of 2010. The Hope Diamond will be returned to its permanent setting before the close of 2010.

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November 3, 2009

Find the Ultimate Expression of Beauty in Fashion-Diamonds at VerifiedBuy.com

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In the world of fashion and jewelry, diamonds have always been one of the most integral components of any design. Diamonds have been used in all kinds of jewelry and in fashion artifacts e.g. Rolex watches, engagement rings, fashion rings, diamond watches, necklaces, bracelets and many other kinds of jewelry. As we approach the end of the recession, we at http://www.verifiedbuy.com have decided to precede the Christmas and New Year selling and give you the opportunity to buy loose diamonds with the special offer to embed them in your new jewelry. When you buy loose diamonds and un-set jewelry you can cut out the middle men and save lots of money.

Loose Diamonds for Diamond necklaces, diamond earrings and other beautiful jewelry can be bought from http://www.verifiedbuy.com/. You can find many very beautiful and stylish designs of diamonds which are wrapped in yellow and white gold exclusively at http://www.verifiedbuy.com/. We sell quality loose diamonds.

Diamonds can be used to enhance the look, feel, style and value of their jewelry. Although the world has changed, diamonds have always remained one of the core components of fashion and jewelry. Currently, most jewelry is machines made so people are more inclined towards custom made fashion jewelry.

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November 9, 2009

3 Jewelry Must-Haves: Simmons Jewelry, Tiffany's and Diamond Ideals

With my fashion shopping techniques narrowed down to a science, trendy must-haves (leggings, blazers, oversized sweaters) occupy my wardrobe while jewelry investments personalize my fit. With anytime pieces that can transcend from day to night here are my top three jewelry picks that are worth the steal...and the splurge:

1. Simmons Jewelry Co.: Rough Diamond & Malachite Green Bracelet
This vibrant green bracelet designed by Russell Simmons has 10mm genuine malachite beads with a rough diamond charm. Its captivating appeal can be paired with complementary bracelets that will add pizzazz to any outfit. With a retail price of $125, a portion of the proceeds help benefit the international non-profit organization, Diamond Empowerment Fund. Simmonsjewleryco.com

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December 7, 2009

De Beers Group, Tiffany’s and LVMH Moët Hennessy’s Marketing Trends with Africa

Past hardships of the United States economic crisis brought about hope to the present political administration that the future of our current economic standing will turnaround. As the De Beers Group, Tiffany’s and LVMH Moët Hennessy seek to expand profit margins in the coming years, innovative marketing strategies are currently being implemented. With high stakes in sought after African mines these jewelers are cutting and polishing their own diamonds; making sure that each consumer receives a quality cut and polished diamond from certified trained employees in Africa.

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December 28, 2009

Paris Hilton's Christmas Gift from Doug Reinhardt: Diamond Jewelry from XIV Karats

It seems that no matter how rich and famous you are, there is still one truth about women no matter their social status: diamonds are a girl’s best friend. This Christmas socialite, Paris Hilton, received diamonds from her boyfriend, Doug Reinhardt. And as a good portion of the social media savvy do, Paris took to Twitter to not only tweet about the gift of diamonds, but also the store the custom made jewelry was purchased from: XIV Karats.

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January 4, 2010

Rare Blue Diamond on Exhibit at the National Museum of Natural History

Starting January 28th, the Wittelsbach-Graff Diamond, which is a rare deep blue diamond weighing in at 31.06 carats, will go on display at the National Museum of Natural History. The rare gem is said to be from the same famous mine in India that the Hope Diamond was harvested from.

This gorgeous diamond that any girl could only hope for in their collection is said to have indeed had a female owner. The daughter of Philip IV of Spain was given this diamond when she became engaged to Emperor Leopold I of Austria. I guess the age old saying, “Something borrowed, something blue…” was alive and well even back in 1664.

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Diamond Ideals Restores Confidence in Online Shopping

Diamond Ideals recently produced what I like to call, “the guys guide to buying ice.”

We all know that men are no strangers to online shopping. But, when it’s time to purchase the most important and life-changing item of their lives – the engagement ring – they may need a little guidance on choosing the ring that makes the grade.

Just in time for the spring wedding season, Diamond Ideals created must-have tips to arm all guys with the necessary information to choosing the perfect piece of bling for brides-to-be when shopping online. In fact, buying engagement rings online is proving to be more beneficial than buying it in a brick-and-mortar store. Choosing an engagement ring goes way beyond the cut, color and clarity.

Snippets of the useful and practical tips from Diamond Ideals for engagement ring e-shopping include:

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January 11, 2010

Top Jewelry and Watch Brands in Luxury, Fashion and Bridal

United Brands LLC just released their Top Jewelry and Watch Brands rankings for 2009. It is a pretty comprehensive list. After you've read the list, I'd love to hear if you are surprised by any or feel a brand wasn't mentioned that should've made the list.

TOP JEWELRY BRANDS - 2009

Top 10 Jewelry Brands - Super Premium
1. Graff
2. Cartier
3. Harry Winston
4. Van Cleef & Arpels
5. Leviev
6. Fred Leighton
7. JAR
8. Boucheron
9. Bvlguri
10. David Webb

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January 18, 2010

Golden Globes: Statement Earrings with Bulgari, Ofira Schwartz and Chopard

It wasn't too difficult to notice a jewelry trend among celebrities last night at the Golden Globes as so many went sans necklace (although Julia Roberts' Van Cleef and Arpels necklace kind of made up the difference for everyone else.) However, no necklace meant giving way to larger statement earrings and they were something fierce. (My ear lobes screamed oh no, but my love of jewelry said oh yes!)

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February 1, 2010

Celebrity Diamonds Hit a High Note at the 2010 Grammy Awards

Diamond jewelry made a harmonious pairing with the musical fashions at tonight's Grammy red carpet. From the always on-cue diamond studs to major show stopping diamond pendant earrings and bracelets, diamonds were the dazzling opening act. Pink showed her glamorous side in $2.5 million worth of diamonds including diamond pendant earrings, a diamond pin in her hair, stacked diamond line bracelets, a diamond pave ball ring and diamond deco ring all from Neil Lane. Multiple Grammy winner Taylor Swift's star quality was on full display in twelve carat diamond pendant earrings custom made by Lorraine Schwartz and Ofira. Katy Perry's diamond skull earrings from Dijan were the perfect marriage of rocks and rock star. Nicole Kidman in antique diamond cluster earrings from Fred Leighton was the picture of classic sophistication. And Beyonce was stunning in diamond and yellow gold pave pendant earrings and diamond and yellow gold flower rings from Lorraine Schwartz.

THE BRILLIANCE OF DIAMONDS WAS SHOWCASED IN THE EVENING'S TOP DIAMOND TRENDS featured at the 52nd Grammy Awards. The top diamond trends included:

Impressive Diamond Earrings

  • Alfre WoodardLoree Rodkin – Long Pave Diamond Earrings
  • Anthony Hamilton – Diamond in the Rough – Rough Black Diamond Stud Earrings
  • BeyonceLorraine Schwartz – Diamond and Yellow Gold Pave Pendant Earrings
  • Britney SpearsPenny Preville – Emerald-Shape Pave Earrings
  • Carrie Ann Inaba Neil Lane – Rose-Cut Diamond Pendant Earrings
  • Celine Dion Lorraine Schwartz – Diamond Stud Earrings
  • Chantel Christie – Diamond Stud Earrings
  • Chrissy Tiegan – Diamond in the Rough – Rough Diamond "Champagne Bubbles" Earrings
  • Ciara – Cartier – Diamond and White Gold Stud Earrings
  • Colbie Caillat Martin Katz – Cognac Pave Diamond Drop Earrings in Yellow Gold
  • Flo Rida – Diamond Stud Earrings
  • Heidi Klum Lorraine Schwartz – Pear-Shape Diamond Earrings
  • Jennifer Hudson – Diamond Stud Earrings
  • Jennifer Nettles Kimberly McDonald – Diamond and Geode Earrings
  • Kara DioGuardi – Diamond Stud Earrings
  • Kathy Griffin – Diamond Stud Earrings
  • Katy Perry – Dijan – Diamond Skull Earrings
  • Keri HilsonNeil Lane – Diamond Stud Earrings, 6 carats
  • Lauren Sanchez – Diamond Hoop Earrings
  • Lea Michele Lorraine Schwartz – Diamond Chandelier Earrings
  • LL Cool J – Diamond Stud Earrings
  • Mary J. Blige Lorraine Schwartz – Pave Diamond Drop Earrings
  • Mya – Diamond Chandelier Earrings
  • Nicole Kidman Fred Leighton – Antique Diamond and Black Enamel Cluster Earrings
  • *Pink Neil Lane – Diamond Pendant Drop Earrings; 30 carats
  • Rihanna Neil Lane – Diamond Flower Cluster Stud Earrings
  • Shaila Durcal – Diamond Stud Earrings
  • Sheryl Crow – Ofira – Diamond and Yellow Gold Pendant Earrings
  • Smokey Robinson – Diamond Stud Earrings
  • Tarsha Hamilton – Diamond in the Rough – Rough Diamond "Sodwana" Earrings, 29.98 carats
  • *Taylor Swift Lorraine Schwartz/Ofira – Custom-Made Lorraine Schwartz and Ofira Diamond Earrings, 12 carats

Sparkling Diamond Bracelets

  • Alfre WoodardLoree Rodkin – Diamond Pave Bracelet
  • Carrie Ann InabaNeil Lane – Diamond Bangle Bracelet
  • Chrissy Tiegan – Diamond in the Rough – Rough Diamond "Sodwana" Cuff, 33.44 carats; "Orielle" Bangels, 17.52 carats
  • Fergie – Kwiat – Diamond and Yellow Gold Cuff Bracelet
  • Jennifer Lopez Lorraine Schwartz – Diamond Cuff Bracelets and Diamond Bangle Bracelets
  • Jennifer Nettles Kimberly McDonald – Diamond and Geode Cuff Bracelets
  • Kaley Cuoco – Diamond Bangle Bracelets
  • Kara DioGuardi Diamond and Yellow Gold Bracelet
  • Lea Michele Lorraine Schwartz – Diamond Bangle Bracelets
  • Mary J. Blige Lorraine Schwartz – Diamond Cuff Bracelet
  • Mya – Diamond Mesh Bracelet
  • *Pink Neil Lane – Stacked Diamond Tennis Bracelets
  • Rihanna Neil Lane – Diamond Bracelet
  • Tarsha Hamilton – Diamond in the Rough – Rough Diamond "Astra" Bangle Bracelets; over 54 carats

Brilliant Diamond Rings

  • Alfre WoodardLoree Rodkin – Pave Diamond Webb Ring
  • Beyonce Lorraine Schwartz – Diamond and Yellow Gold Flower Rings
  • Carrie Ann InabaNeil Lane – Pave Diamond Ring in Yellow Gold
  • Celine Dion Lorraine SchwartzDiamond Leaf Ring
  • Ciara – Cartier – Diamond and White Gold Scroll Cocktail Ring
  • Coco Rocha – Everlon Diamond Knot Collection – Everlon Diamond Knot Rings in Yellow Gold
  • Heidi Klum Lorraine Schwartz – Diamond Butterfly Ring; Diamond Briolette Ring
  • Kaley Cuoco – Diamond Cocktail Ring
  • Kara DioGuardi – Diamond Cocktail Ring
  • Keri HilsonNeil LaneDiamond Cluster Ring
  • Lea Michele Lorraine Schwartz – Two Diamond Cocktail Rings
  • Marisa Miller Neil Lane – Pave Diamond Ring
  • *Pink Neil Lane – Diamond Pave Ball Ring, Diamond Deco Ring
  • Rihanna – Diamond in the Rough – Rough Diamond Rings

The following celebrities wore DIAMONDS to the 52nd Annual Grammy Awards:

  • Alfre WoodardLoree Rodkin – Diamond Pave Bracelet, Long Pave Diamond Earrings, Pave Diamond Webb Ring
  • Anthony Hamilton – Diamond in the Rough – Rough Black Diamond Stud Earrings, Rough Black and White Diamond Cufflinks, 7.62 carats
  • Beyonce Lorraine Schwartz – Diamond and Yellow Gold Pave Pendant Earrings, Diamond and Yellow Gold Flower Rings
  • Britney Spears Penny Preville – Emerald-Shape Pave Earrings  
  • Carrie Ann InabaNeil Lane – Diamond Bangle Bracelet, Rose-Cut Diamond Pendant Earrings, Pave Diamond Ring in Yellow Gold
  • Celine DionLorraine Schwartz – Diamond Pendant Necklace, Diamond Stud Earrings, Diamond Leaf Ring
  • Chantel Christie – Diamond Stud Earrings
  • Chrissy Tiegan – Diamond in the Rough – Rough Diamond "Sodwana" Cuff, 33.44 carats, Rough Diamond "Orielle" Bangels, 17.52 carats, Rough Diamond "Champagne Bubbles" Earrings
  • Ciara – Cartier – Diamond and White Gold Scroll Cocktail Ring and Diamond and White Gold Stud Earrings
  • Coco RochaNeil Lane/Everlon – Rose-Cut Diamond Bibb Necklace in Yellow Gold (Neil Lane), Everlon Diamond Knot Rings in Yellow Gold
  • Colbie CaillatMartin Katz – Cognac Pave Diamond Drop Earrings in Yellow Gold
  • Fergie – Kwiat – Diamond and Yellow Gold Cuff Bracelet
  • Flo Rida – Diamond Stud Earrings
  • Heidi Klum Lorraine Schwartz – Pear-Shape Diamond Earrings, Diamond Butterfly Ring; Diamond Briolette Ring
  • Jennifer Hudson – Diamond Stud Earrings
  • Jennifer Lopez Lorraine Schwartz – Diamond Cuff Bracelets and Diamond Bangle Bracelets
  • Jennifer Nettles Kimberly McDonald – Diamond and Geode Cuff Bracelets, Diamond and Geode Earrings
  • Kaley Cuoco – Diamond Bangle Bracelets, Diamond Cocktail Ring
  • Kara DioGuardi Diamond and Yellow Gold Bracelet, Diamond Stud Earrings, Diamond Cocktail Ring
  • Kathy Griffin – Diamond Stud Earrings
  • Katy Perry – Dijan – Diamond Skull Earrings
  • Keri HilsonNeil Lane – Diamond Stud Earrings, 6 carats, Diamond Cluster Ring
  • Lauren Sanchez – Diamond Hoop Earrings, Diamond Flower Brooch
  • Lea Michele Lorraine Schwartz – Diamond Bangle Bracelets, Diamond Chandelier Earrings, Two Diamond Cocktail Rings
  • LL Cool J – Diamond Stud Earrings
  • Marisa Miller Neil Lane – Pave Diamond Bibb Necklace, Pave Diamond Ring
  • Mary J. Blige Lorraine Schwartz – Diamond Cuff Bracelet, Pave Diamond Drop Earrings
  • Mya – Diamond Mesh Bracelet, Diamond Chandelier Earrings
  • Nicole Kidman Fred Leighton – Antique Diamond and Black Enamel Cluster Earrings
  • *Pink Neil Lane – Stacked Diamond Tennis Bracelets, Diamond Pendant Drop Earrings, 30 carats; Diamond Pave Ball Ring, Diamond Deco Ring, Diamond Starburst Hair Pin
  • Rihanna Neil Lane/Diamond in the Rough – Diamond Bracelet (Neil Lane), Diamond Flower Cluster Stud Earrings (Neil Lane), Rough Diamond Rings (Diamond in the Rough)
  • Shaila Durcal – Diamond Stud Earrings
  • Sheryl Crow – Ofira – Diamond and Yellow Gold Pendant Earrings
  • Smokey Robinson – Diamond Cross Pendant, Diamond Stud Earrings, Diamond Shirt Studs
  • Tarsha Hamilton – Diamond in the Rough – Rough Diamond "Astra" Bangle Bracelets, over 54 carats; Rough Diamond "Sodwana" Earrings, 29.98 carats
  • *Taylor Swift Lorraine Schwartz/Ofira – Custom-Made Lorraine Schwartz and Ofira Diamond Earrings, 12 carats

February 3, 2010

Jewelry PR Launch of Colored Diamonds

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Do you believe that a clear, sparkling diamond is a girl's best friend? Think again. Rarer than white diamonds are natural colored ones, each of which is unique. The place to find them is at Arthur and Natacha Langerman's just re-launched website http://www.langerman-diamonds.com.

The father/daughter team has made buying a gemstone online as easy as ordering a book. Now a customer can purchase natural colored diamonds through the user-friendly site with just a click or two. Those with questions or in need of advice are personally contacted by an expert within 24 hours.

Known as the "Color Man," Arthur Langerman is the foremost expert on natural color diamonds and possesses one of the largest collections of them in the world. He has more than 40 years of experience in the field, having started working with precious gems in a diamond-cutting workshop in Antwerp at the age of 15. His daughter Natacha, who also trained as a gemologist, spearheads the company's web strategy.

Langerman-diamonds.com is the go-to source on the subject. It features the first online encyclopedia of natural color diamonds, a blog, and now an incomparable online shop to buy the rarest of diamonds - 1200 stones in 300 hues (Olive, Mint, Gray, Burgundy, Saffron, Indigo ...) - at prices that range from $150 to $2 million.

Through their website the Langermans have found a way to make something rare attainable. Just think, only one diamond in 10,000 is natural colored. (Their hue is formed by stray atoms present at the time of formation.) Miracles of nature, natural color diamonds are as scarce as they are exceptional. As no two colors are the same, they are the ultimate luxury and thus a popular choice for wedding rings. It's possible to purchase engagement rings on the secure site - or to design your own using the "Make Your Jewel" module.

Historically, natural color diamonds have been prized above all others. Take, for example, the dark blue Hope diamond, once belonging to Louis XIV, which was donated to the Smithsonian Institution by Harry Winston Inc. The Pink Panther takes its name not from the movie's bumbling protagonist, but rather a precious rose-colored diamond. A rare real-life example of the same was sold in December 2009 in Hong Kong for a record $10.8 million.

Neither royals nor the fashionable can resist the allure of natural color diamonds. Halle Berry wore a pumpkin-colored ring to the Oscars the year she won an Academy Award for Best Actress, and Victoria Beckham was made a present of a pink diamond by her English footballer husband, David Beckham. Now that's how to color the word beautiful ....

All Langerman diamonds are conflict-free.

Jewelry PR Launch of Colored Diamonds

diamond%20public%20relations.jpg

Do you believe that a clear, sparkling diamond is a girl's best friend? Think again. Rarer than white diamonds are natural colored ones, each of which is unique. The place to find them is at Arthur and Natacha Langerman's just re-launched website http://www.langerman-diamonds.com.

The father/daughter team has made buying a gemstone online as easy as ordering a book. Now a customer can purchase natural colored diamonds through the user-friendly site with just a click or two. Those with questions or in need of advice are personally contacted by an expert within 24 hours.

Known as the "Color Man," Arthur Langerman is the foremost expert on natural color diamonds and possesses one of the largest collections of them in the world. He has more than 40 years of experience in the field, having started working with precious gems in a diamond-cutting workshop in Antwerp at the age of 15. His daughter Natacha, who also trained as a gemologist, spearheads the company's web strategy.

Langerman-diamonds.com is the go-to source on the subject. It features the first online encyclopedia of natural color diamonds, a blog, and now an incomparable online shop to buy the rarest of diamonds - 1200 stones in 300 hues (Olive, Mint, Gray, Burgundy, Saffron, Indigo ...) - at prices that range from $150 to $2 million.

Through their website the Langermans have found a way to make something rare attainable. Just think, only one diamond in 10,000 is natural colored. (Their hue is formed by stray atoms present at the time of formation.) Miracles of nature, natural color diamonds are as scarce as they are exceptional. As no two colors are the same, they are the ultimate luxury and thus a popular choice for wedding rings. It's possible to purchase engagement rings on the secure site - or to design your own using the "Make Your Jewel" module.

Historically, natural color diamonds have been prized above all others. Take, for example, the dark blue Hope diamond, once belonging to Louis XIV, which was donated to the Smithsonian Institution by Harry Winston Inc. The Pink Panther takes its name not from the movie's bumbling protagonist, but rather a precious rose-colored diamond. A rare real-life example of the same was sold in December 2009 in Hong Kong for a record $10.8 million.

Neither royals nor the fashionable can resist the allure of natural color diamonds. Halle Berry wore a pumpkin-colored ring to the Oscars the year she won an Academy Award for Best Actress, and Victoria Beckham was made a present of a pink diamond by her English footballer husband, David Beckham. Now that's how to color the word beautiful ....

All Langerman diamonds are conflict-free.

Jewelry PR Launch of Colored Diamonds

diamond%20public%20relations.jpg

Do you believe that a clear, sparkling diamond is a girl's best friend? Think again. Rarer than white diamonds are natural colored ones, each of which is unique. The place to find them is at Arthur and Natacha Langerman's just re-launched website http://www.langerman-diamonds.com.

The father/daughter team has made buying a gemstone online as easy as ordering a book. Now a customer can purchase natural colored diamonds through the user-friendly site with just a click or two. Those with questions or in need of advice are personally contacted by an expert within 24 hours.

Known as the "Color Man," Arthur Langerman is the foremost expert on natural color diamonds and possesses one of the largest collections of them in the world. He has more than 40 years of experience in the field, having started working with precious gems in a diamond-cutting workshop in Antwerp at the age of 15. His daughter Natacha, who also trained as a gemologist, spearheads the company's web strategy.

Langerman-diamonds.com is the go-to source on the subject. It features the first online encyclopedia of natural color diamonds, a blog, and now an incomparable online shop to buy the rarest of diamonds - 1200 stones in 300 hues (Olive, Mint, Gray, Burgundy, Saffron, Indigo ...) - at prices that range from $150 to $2 million.

Through their website the Langermans have found a way to make something rare attainable. Just think, only one diamond in 10,000 is natural colored. (Their hue is formed by stray atoms present at the time of formation.) Miracles of nature, natural color diamonds are as scarce as they are exceptional. As no two colors are the same, they are the ultimate luxury and thus a popular choice for wedding rings. It's possible to purchase engagement rings on the secure site - or to design your own using the "Make Your Jewel" module.

Historically, natural color diamonds have been prized above all others. Take, for example, the dark blue Hope diamond, once belonging to Louis XIV, which was donated to the Smithsonian Institution by Harry Winston Inc. The Pink Panther takes its name not from the movie's bumbling protagonist, but rather a precious rose-colored diamond. A rare real-life example of the same was sold in December 2009 in Hong Kong for a record $10.8 million.

Neither royals nor the fashionable can resist the allure of natural color diamonds. Halle Berry wore a pumpkin-colored ring to the Oscars the year she won an Academy Award for Best Actress, and Victoria Beckham was made a present of a pink diamond by her English footballer husband, David Beckham. Now that's how to color the word beautiful ....

All Langerman diamonds are conflict-free.

Jewelry PR Launch of Colored Diamonds

diamond%20public%20relations.jpg

Do you believe that a clear, sparkling diamond is a girl's best friend? Think again. Rarer than white diamonds are natural colored ones, each of which is unique. The place to find them is at Arthur and Natacha Langerman's just re-launched website http://www.langerman-diamonds.com.

The father/daughter team has made buying a gemstone online as easy as ordering a book. Now a customer can purchase natural colored diamonds through the user-friendly site with just a click or two. Those with questions or in need of advice are personally contacted by an expert within 24 hours.

Known as the "Color Man," Arthur Langerman is the foremost expert on natural color diamonds and possesses one of the largest collections of them in the world. He has more than 40 years of experience in the field, having started working with precious gems in a diamond-cutting workshop in Antwerp at the age of 15. His daughter Natacha, who also trained as a gemologist, spearheads the company's web strategy.

Langerman-diamonds.com is the go-to source on the subject. It features the first online encyclopedia of natural color diamonds, a blog, and now an incomparable online shop to buy the rarest of diamonds - 1200 stones in 300 hues (Olive, Mint, Gray, Burgundy, Saffron, Indigo ...) - at prices that range from $150 to $2 million.

Through their website the Langermans have found a way to make something rare attainable. Just think, only one diamond in 10,000 is natural colored. (Their hue is formed by stray atoms present at the time of formation.) Miracles of nature, natural color diamonds are as scarce as they are exceptional. As no two colors are the same, they are the ultimate luxury and thus a popular choice for wedding rings. It's possible to purchase engagement rings on the secure site - or to design your own using the "Make Your Jewel" module.

Historically, natural color diamonds have been prized above all others. Take, for example, the dark blue Hope diamond, once belonging to Louis XIV, which was donated to the Smithsonian Institution by Harry Winston Inc. The Pink Panther takes its name not from the movie's bumbling protagonist, but rather a precious rose-colored diamond. A rare real-life example of the same was sold in December 2009 in Hong Kong for a record $10.8 million.

Neither royals nor the fashionable can resist the allure of natural color diamonds. Halle Berry wore a pumpkin-colored ring to the Oscars the year she won an Academy Award for Best Actress, and Victoria Beckham was made a present of a pink diamond by her English footballer husband, David Beckham. Now that's how to color the word beautiful ....

All Langerman diamonds are conflict-free.

February 5, 2010

Jewelry PR: Mark Loren Designs Announces Exclusive, More Brilliant Diamond

Over the years, Southwest Florida gem master Mark Loren’s creations have racked up accolades and fans for their uniqueness, but now that honor is about to get a bit more “multi-faceted.” That’s because Loren is introducing his own signature Firelight diamond cut that makes his round stones sparkle more brilliantly than others.

“An ordinary, round diamond cut has 57 facets, or sides,” Loren says. “Our new Firelight diamond has 81 facets. The more facets a diamond has, the more brilliantly it sparkles.”

Loren’s design team not only creates new pieces, but also helps customers give old pieces new life by creating new settings or styles. About a year ago, they noticed that the older stones, particularly those dating before 1939 with more European-style cuts, that came into their shop were prettier and shone more brilliantly than newer diamonds. They saw an opportunity for improvement.

“We thought ‘these stones are better than 90 percent of the newer diamonds out there. There has to be a way to combine the best of their traits with new technology and create a better cut,” Loren says. From there, the idea for Firelight was born.

Loren and his team worked with an Israel-based diamond cutter for approximately a year to create a stone with just the right brilliance, creating several prototypes before finally selecting the design.

Firelight diamonds have a higher dome than traditional round-cut diamonds, and no shadows. Available exclusively at Loren’s Fort Myers studio, each Firelight diamond has the jeweler’s logo laser-etched in it for identification purposes, but invisible to the naked eye.

Loren describes his trademark-pending diamond cut as reminiscent of a European cut, but with modern brilliance. Its many facets provide more sides for entering light to reflect off of, causing it to shine “like Firelight.”

“In today’s jewelry industry, there’s a lot of sameness,” Loren says. “You have to set yourself apart. Our clients have come to expect more from us, so we felt we owed it to them to come up with a diamond not many other people will have. When it’s combined with one of our unique settings, each piece is truly an exquisite work of art.”

And this premium diamond doesn’t necessarily come with a premium price. While the cost for stones is determined mainly by their size and quality, Loren estimates a Firelight diamond will only cost five to 10 percent more than a diamond with the same size, color and clarity, but a different cut.

“By introducing the Firelight diamond, we’re providing our customers with another way to make the jewelry they design with and purchase from us as unique as they are,” Loren says. He may eventually license the cut to other jewelers, but for now, will enjoy having a unique stone available only to his clients.

Firelight diamonds will be available at Mark Loren Designs in Fort Myers, Fla. beginning Jan. 29. The studio is located at 13351 McGregor Boulevard, Fort Myers, Fla., 33919.

Jewelry PR: Mark Loren Designs Announces Exclusive, More Brilliant Diamond

Over the years, Southwest Florida gem master Mark Loren’s creations have racked up accolades and fans for their uniqueness, but now that honor is about to get a bit more “multi-faceted.” That’s because Loren is introducing his own signature Firelight diamond cut that makes his round stones sparkle more brilliantly than others.

“An ordinary, round diamond cut has 57 facets, or sides,” Loren says. “Our new Firelight diamond has 81 facets. The more facets a diamond has, the more brilliantly it sparkles.”

Loren’s design team not only creates new pieces, but also helps customers give old pieces new life by creating new settings or styles. About a year ago, they noticed that the older stones, particularly those dating before 1939 with more European-style cuts, that came into their shop were prettier and shone more brilliantly than newer diamonds. They saw an opportunity for improvement.

“We thought ‘these stones are better than 90 percent of the newer diamonds out there. There has to be a way to combine the best of their traits with new technology and create a better cut,” Loren says. From there, the idea for Firelight was born.

Loren and his team worked with an Israel-based diamond cutter for approximately a year to create a stone with just the right brilliance, creating several prototypes before finally selecting the design.

Firelight diamonds have a higher dome than traditional round-cut diamonds, and no shadows. Available exclusively at Loren’s Fort Myers studio, each Firelight diamond has the jeweler’s logo laser-etched in it for identification purposes, but invisible to the naked eye.

Loren describes his trademark-pending diamond cut as reminiscent of a European cut, but with modern brilliance. Its many facets provide more sides for entering light to reflect off of, causing it to shine “like Firelight.”

“In today’s jewelry industry, there’s a lot of sameness,” Loren says. “You have to set yourself apart. Our clients have come to expect more from us, so we felt we owed it to them to come up with a diamond not many other people will have. When it’s combined with one of our unique settings, each piece is truly an exquisite work of art.”

And this premium diamond doesn’t necessarily come with a premium price. While the cost for stones is determined mainly by their size and quality, Loren estimates a Firelight diamond will only cost five to 10 percent more than a diamond with the same size, color and clarity, but a different cut.

“By introducing the Firelight diamond, we’re providing our customers with another way to make the jewelry they design with and purchase from us as unique as they are,” Loren says. He may eventually license the cut to other jewelers, but for now, will enjoy having a unique stone available only to his clients.

Firelight diamonds will be available at Mark Loren Designs in Fort Myers, Fla. beginning Jan. 29. The studio is located at 13351 McGregor Boulevard, Fort Myers, Fla., 33919.

February 15, 2010

JudeFrances Jewelry PR Brand Profile

Diamonds on a daily basis? Yes, please. If jewelry brand JudeFrances could control it, we would all be rocking diamonds every day. A luxury jewelry company JudeFrances has stepped onto the forefront of jewelry with its edgy, yet classic approach. Sold in high end stores such as Neiman Marcus, this five-year old designer brand has set itself apart by blending the latest trends with the elegance of 18-karat gold and diamonds.

Designers Jude and Frances unique styles contribute to the jewelry’s design process. Frances, who grew up in the English countryside, favors a more classic, romantic approach. Whereas Jude, a Texas native, brings edge and sex appeal to the line. Known for their interchangeable hoop and charms, Jude Frances Their spring collection features turquoise (this season’s “it” color), white and yellow gold, and diamonds.

Continue reading "JudeFrances Jewelry PR Brand Profile " »

February 18, 2010

Engagement Ring Marketing Program

The forward-thinking entrepreneur at EternityDiamonds.com of Brooklyn, NY, has come up with a "how come nobody thought of that before" innovation in online engagement ring sales. Addressing the consumer's fear of buying a high-ticket, sight-unseen item, CEO Rendler has developed a unique program to set customers' concerns at ease.

Called "Try It Before You Buy It," the program combines the benefit of lower online prices with the security of "in-store previewing" for one of the most important purchases in a young couple's life.

Says Rendler, "Jewelry could well be one of the hardest online purchases to make. It's mostly a visual decision, and bridging the gap from photo to finger can often be too big a leap. Everyone acknowledges the fear factor in making one of the most important jewelry purchases of your life from a photo."

Bringing the Jewelry Store to You

EternityDiamonds.com has developed a novel solution to this dilemma by "bringing the store to you." The prospective buyer scouts the huge selection of traditional, contemporary and the hottest ring settings on the Eternity Diamond website and selects up to three possibilities. The company rushes amazingly authentic-looking replicas to the buyer who tries them on, lives with them for 10 days, and selects the one that fits the bill. ("Round-trip" delivery is free and the customer is under no obligation to buy.)

The company then produces the setting (yellow gold, white gold, platinum) and diamond (size, color and quality) according to the customer's specifications and voila! An Internet engagement ring with "in-store" peace of mind!

Says Rendler, "For those who live far from a quality jewelry store, need more selections to choose from, or simply want to make their purchase online, we've crossed all the hurdles to give the customer what they need."

To ensure satisfied customers, EternityDiamonds.com is willing to custom design any ring and has a 30-day return policy

March 19, 2010

Los Angeles Jeweler Sells Wholesale Diamond Wedding Rings to the Public

There is just something about the holidays that makes guys want to slip a gorgeous Diamond Engagement Ring on their girlfriend's finger. Statistics shows that the more couples get engaged in the month of March than in any other month of the year. Since now is the season to become engaged, men who are ready to propose are on the hunt for a beautiful Diamond Wedding Ring that does not break the bank. Luckily for them, one Los Angeles jeweler is offering wholesale prices on diamond wedding rings for huge savings. Without the retail jeweler's markup, men can now afford to purchase a more impressive, higher quality diamond wedding ring from King of Jewelry while staying under their budget - just in time for a the perfect proposal.

King of Jewelry has a massive selection of stylish, beautifully designed diamond wedding rings for sale. Their Diamond Wedding Rings include everything from princess cut diamond wedding rings to pave, round brilliant cut, emerald cut, heart shaped and cushion cut diamond wedding rings. Along with their stunning selection of Diamond Engagement Rings is an equally impressive roundup of diamond wedding bands. All of King of Jewelry's diamond wedding ring sets compliment each other for an aesthetically appealing jewelry statement. When a future groom buys a diamond engagement ring first and later goes to select a diamond wedding band, he will find it very difficult to find a diamond wedding ring that matches the engagement ring perfectly. If the styles match, many times the fit of the diamond wedding band is not the same as the engagement ring, or vice versa.

At their wholesale pricing, future grooms can buy both the diamond engagement ring and the diamond wedding ring at a better price than buying just the engagement ring alone. King of Jewelry's online store presents a win-win situation for everyone involved - less hassle for the groom while saving money, and an impressive, beautiful diamond wedding ring for his future fiance.

March 24, 2010

Tiffany & Co. Jewelry Growing Profits a Sign of an Economic Recovery?

Last quarter we heard many echo the sentiment that the economic downturn was finally coming to an end. While fourth quarter numbers began to come in, it appears there is indeed light at the end of the tunnel. At least that is the feeling I get after hearing the increase in sales that Tiffany & Co. experienced at the tail end of 2009. When luxury brands begin to see profits again, there is usually that collective sigh of relief heard throughout the country knowing that consumers are once again opening their wallets for non-essential items. (Although whose to say anything in those little blue boxes are not essential?)

Continue reading "Tiffany & Co. Jewelry Growing Profits a Sign of an Economic Recovery?" »

April 8, 2010

Jean Dousset Celebrity Engagement Ring Designer Launches Try Before You Buy Site

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Jean Dousset, designer of Eva Longoria-Parker and Academy Award nominee Amy Adams' engagement rings, has launched a revolutionary website on April 7th, 2010. The site, www.jeandousset.com, will allow consumers to shop for, and try on, a unique "Replica" of their handcrafted engagement ring from the comfort of their home, before they buy online.

"Since not everyone can come to my atelier in Beverly Hills, I invite the world to visit www.jeandousset.com, where I can personally walk them through the process of designing their dream engagement ring. Our clients will have the unprecedented opportunity to try their favorite design at home to appreciate the look and feel of the ring before they decide to buy it online", says Jean Dousset.

Via videos in each section, a client is lead through the 5-step design process by Dousset himself. The first step is to select a cut of diamond. All of the most popular cuts are available, ranging from the classic Round Brilliant to the romantic Cushion cut.

The second step is selecting a setting. Seven choices will be available at the time of the launch, ranging from the EVA, a micropave band with pave diamond bezel, to the NINA, a classic 4-prong setting. Based on his countless years of designing engagement rings, Dousset believes that every woman knows exactly what she wants: "I have created seven distinct engagement ring designs for every woman's taste and lifestyle. Each style is also available with any of our featured cuts of diamond, satiating any woman's desires."

The third step is to select a budget for the ring. This produces options for and leads directly to step four, the diamond and metal selection. Based on budget parameters, the client is presented with 3 GIA-certified diamonds from which to choose. Each diamond is personally examined by Dousset to ensure that its quality meets the standards of the collection. The client is then asked to select the metal for their setting, either Platinum or 18k white gold.

The fifth, and most unique, step is the Replica. Upon completing the design of their ring, a client is asked if they would like to purchase a replica of their newly-designed creation. The client will receive an exact replica of their ring in 14K white gold and high-polish, simulated diamonds delivered in 3 business days. The fee for the Replica, starting at $289, is absorbed into the total cost of the ring should the client move forward with the purchase.

For those who are in need of a 'travel ring' or if a Platinum diamond ring is not within their current means, the Replica is available for purchase to any client who builds their dream ring on the site.

For the customer whose busy life or geographic location prevents them from the luxury shopping experience they desire, www.jeandousset.com will allow unprecedented access to the high end engagement ring market. The stylish site will convey a feel of personal attention and provide a secure online environment, staples which luxury consumers have come to expect in this new age of high end e-commerce.

Jean Dousset, born in Paris in 1971, is the great-great grandson of Louis Cartier. Having spent the early part of his career working for famed Place Vendome jewelry houses, Dousset developed an eye and passion for designing fine jewelry. In 2005, Jean founded his own company, Jean Dousset Diamonds, allowing him to present his own collections and work privately with celebrities and high jewelry connoisseurs alike. Known for his timeless, sophisticated and ultra feminine aesthetic, his designs can be seen on notable actresses including Eva Longoria Parker and Amy Adams. Operations are based in Beverly Hills, California, and the site will officially launch on April 7th, 2010.

April 16, 2010

IGI Launches in the Heart of the Diamond Industry

International Gemological Institute (IGI), the world’s largest independent laboratory for testing and grading gemstones and fine jewelry and India’s only ISO/IEC 17025:2005 accredited laboratory, today announced the launch of its state-of-the art facility at Varacha Road, Surat – the heart of diamond industry.

 

The laboratory was inaugurated on April 14, 2010 by Roland Lorie, CEO, IGI Worldwide, who is recognized as an industry leader and expert. The event attracted more than 400 attendees, including prominent industry leaders from Mumbai.

 

Varda Shine, managing director of Diamond Trading Company (DTC), the world’s largest supplier of rough diamonds, joined the celebration and wished IGI all success. IGI honored her with the ‘First Lady of the Diamond World’ Award and expressed gratitude for her presence on this auspicious occasion.

Continue reading "IGI Launches in the Heart of the Diamond Industry " »

May 4, 2010

Tiffany & Co. Looks To Manufacture in Kentucky

As I mentioned in my previous post "Tiffany & Co. Jewelry Growing Profits a Sign of an Economic Recovery," the luxury jewelry brand is looking to expand its retail stores and manufacturing plants throughout 2010. Hot on the heels of the Millward Brown Optimor rankings as one of the most valuable global brands, word has it that Tiffany & Co. is looking to open a manufacturing plant in Lexington, Kentucky.

If this fine jewelry brand puts down some roots in Lexington that would mean 125 jobs and tax incentives for the area. In a time when jobs are being taken away and local governments are pinching pennies to make it onto an economic recovery, I'm sure the news about the iconic jeweler coming to town is music to the ears of the locals. My guess is that Tiffany blue will be the new color of choice for local fashion.

What are your thoughts on Tiffany & Co. creating a plant in Lexington versus jewelry capitals like New York and Rhode Island? 

Tiffany & Co. Looks To Manufacture in Kentucky

As I mentioned in my previous post "Tiffany & Co. Jewelry Growing Profits a Sign of an Economic Recovery," the luxury jewelry brand is looking to expand its retail stores and manufacturing plants throughout 2010. Hot on the heels of the Millward Brown Optimor rankings as one of the most valuable global brands, word has it that Tiffany & Co. is looking to open a manufacturing plant in Lexington, Kentucky.

If this fine jewelry brand puts down some roots in Lexington that would mean 125 jobs and tax incentives for the area. In a time when jobs are being taken away and local governments are pinching pennies to make it onto an economic recovery, I'm sure the news about the iconic jeweler coming to town is music to the ears of the locals. My guess is that Tiffany blue will be the new color of choice for local fashion.

What are your thoughts on Tiffany & Co. creating a plant in Lexington versus jewelry capitals like New York and Rhode Island? 

May 7, 2010

Celebrate Mother's Day in Style and Surprise Her With Langerman Diamonds

Admired, and greatly appreciated, for bringing the world its first online resource for natural colored diamonds of the most exquisite quality, Natacha Langerman is who you can thank this year when you give Mom her best present yet. http://www.langerman-diamonds.com is a go-to shopping destination for those in the know, thanks to the ease by which it can be navigated, the breadth of stunning stones and its refreshing price range (which begins as low as $150 and goes upwards of $2 Million), but men and women who want to make this Mother's Day superlative are seeing the site in an new light.

With a baffling array of natural colored diamonds, arranged meticulously by color, style, weight, etc. and with an easy-to-customize jewelry option, there is no better place to find a gift as unique and exceptional as the mothers in our lives. From a bright saffron rock for the firecracker of a lady, to a petite chameleon colored gem which will complement a hazel eye, canary yellow to match her sunny personality, or black as night for the avant-garde urban mom, there is no end to your options for pairing an unparalleled stone with an unparalleled woman. It is pairings such as these which are vital to the core of Ms. Langerman's attitude on luxury. And thanks to her intense knowledge and a deep love of diamonds that span the rainbow and beyond, the gemologist and diamond dealer has built a business and an online boutique which couldn't be easier or more fun to troll when searching for something that will wow a great woman.

Continue reading "Celebrate Mother's Day in Style and Surprise Her With Langerman Diamonds" »

Celebrate Mother's Day in Style and Surprise Her With a Stunning Gem

Admired, and greatly appreciated, for bringing the world its first online resource for natural colored diamonds of the most exquisite quality, Natacha Langerman is who you can thank this year when you give Mom her best present yet. http://www.langerman-diamonds.com is a go-to shopping destination for those in the know, thanks to the ease by which it can be navigated, the breadth of stunning stones and its refreshing price range (which begins as low as $150 and goes upwards of $2 Million), but men and women who want to make this Mother's Day superlative are seeing the site in an new light.

With a baffling array of natural colored diamonds, arranged meticulously by color, style, weight, etc. and with an easy-to-customize jewelry option, there is no better place to find a gift as unique and exceptional as the mothers in our lives. From a bright saffron rock for the firecracker of a lady, to a petite chameleon colored gem which will complement a hazel eye, canary yellow to match her sunny personality, or black as night for the avant-garde urban mom, there is no end to your options for pairing an unparalleled stone with an unparalleled woman. It is pairings such as these which are vital to the core of Ms. Langerman's attitude on luxury. And thanks to her intense knowledge and a deep love of diamonds that span the rainbow and beyond, the gemologist and diamond dealer has built a business and an online boutique which couldn't be easier or more fun to troll when searching for something that will wow a great woman.

Whether it is a single blue diamond bought as an investment or a set of burgundy earrings made especially for a French wine fan, Langerman Diamonds are natural beauties that are strong as steel. Now doesn't that sound like someone you know?

May 10, 2010

Design Your Engagement Ring with James Allen

The month of May makes me think of weddings, the most exciting part being the engagement ring. While you can go from store to store to see what they have to offer, I love that James Allen has a design your own ring component to his website. I have to admit, that while I am not in the market for an engagement ring, I sure had a fun time designing one!

You start by choosing a setting that best suits your style. You can pick anything from a solitaire to pave settings to Tension and more...just about 500 different settings to choose from. Once you know the setting you want, you can pick the diamond with an easy to navigate system that breaks down shape, clarity, color and carat.

Pictured is the diamond ring I designed which is 1.35 carats of baguette and pave set diamonds in 18K White Gold. There are 54 diamonds and the setting I chose was from the Meno Collection. The best part was seeing it in 3D (just scroll down to the bottom of the page!) The diamond is sold separately, but based on the center diamond being a round half carat, the total price for this ring is around $7,000. I think it is stunning!

Give it a try yourself! You can even connect the ring you design with your Facebook profile to let your friends and family weigh in the decision for the perfect ring!

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June 8, 2010

Hot Jewelry Brand to Watch: MIA PEZZI

JCK's June issue spotlights some up and coming jewelry designers that you should be paying some attention to. One in particular that caught my eye was jewelry designer Julie Liu, who is the creative force behind the MIA PEZZI Couture Jewelry brand. The cultural mix of Asian and Italian influences make for some splendid and unique designs.

What I find fascinating about MIA PEZZI is that each piece is unique and one-of-a-kind, made in small batches with an eye for perfection. Liu has no formal training in jewelry design, it was merely her creativity and keen eye that has helped her craft such beautiful works of art.

You can see MIA PEZZI Couture Jewelry at www.miapezzi.com

June 15, 2010

Jewelry PR: The Eclipse Engagement Ring

As if the excitement for the release of Eclipse on June 30th wasn't enough, you can now own jewelry based on what Bella Swan wears in the 3rd installment of the Twilight Saga. Infinite Jewelry Company and Stephenie Meyer have collaborated to give Twilight fans a more intimate connection to the lead characters via jewelry. Best of all, you can now own Bella's engagement ring, that is not only beautiful, but comes in 3 price points to make it affordable for anyone's wallet (considering most Twilight fans are still in their teens.)

Bella's Engagement Ring, which comes in Yellow and White Gold (plating if you select "fashion"), carries 13 stones; Russian CZ's if you choose the Fashion Engagement Ring ($35), brilliant cut CZ's if you choose the Fine Engagement Ring ($479) and brilliant cut, SI1 clarity, G-H color diamonds (1.06 carats) if you choose the Genuine Engagement Ring ($1979.)

My prediction is that these will sell out quickly, especially due to the way in which the jewelry company is offering them, which I think was a very smart move. So will your love for all things Twilight drive you to purchase this ring?

July 6, 2010

YLANG23 Jewelry PR Profile

To say that Joanne Teichman has an eye for the unique, trendy and high-end is an understatement. For the past 25 years Teichman has discovered fine jewelry designers across the U.S. and Europe to incorporate into her Dallas-based jewelry store, Ylang23, with much success. Her clients count on her keen understanding of jewelry trends to deliver to them what is hip and current, as well as the pieces that will serve as timeless additions to their collections.

From Ylang23's own private label collection of diamond bangles, crosses, rings (pictured above), and gemstone strands to Atelier Marisa and many other brilliant jewelry designers (including our favorites Emily Armenta and Jude Frances), there is quite a selection at Ylang23, both in-store and online.

Another reason to love Ylang23? They are active in social media with a blog, Twitter and Facebook.

July 19, 2010

Trésor Jewelry PR Brand Profile

 

A line so elegant, grand, and captivating- there’s only one word to describe it: Trésor. Trésor stands for precious and symbolizes a poetic journey taken to a fresh and contemporary approach. Whether it is the philosophy to cherish every moment in life or it is the philosophy that there is beauty and art lying resiliently within our soul, Trésor collection entices this romantic poeticism within us.

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August 2, 2010

Cathy Waterman Jewelry PR Brand Profile

A jewelry designer inspired by the elements of nature, Cathy Waterman has long been both a jewelry enthusiast's favorite and adored (and adorned) by celebrities alike. Her amazingly delicate and intricate jewelry weave a magical tale utilizing recycled metals and fair trade stones. Her collection of fine jewelry consists of diamonds and gemstones with Platinum or 22K Gold. For it's not only her creative designs that endure a sense of timelessness, but the metals and stones that span all trends.

Continue reading "Cathy Waterman Jewelry PR Brand Profile" »

August 30, 2010

Red Carpet Jewelry from the 2010 Emmy's

Did you watch the Emmy Awards last night? The jewelry seen on the Red Carpet was amazing! Although I was surprised to see some celebrities wearing minimal, if any jewelry at all. As usual, overstated, over-the-top, statement jewelry was the jewelry trend last night and the  favorite metal had to be Platinum (and I loved every minute of it!)

By far, jewelry from Lorraine Schwartz had to be the hands down celeb favorite of the night. From Heid Klum to Sofia Vergara to Emily Blunt to Lea Michele to Jane Krakowski, so many celebrities were wearing her intricate and embellished jewelry. My favorite had to be the necklace worn by Lea Michele, who just looked amazing all together, I don't think there was a single fashion or beauty don't with her last night!

Cartier was were worn by celebrities like January Jones (did you see that dress? Yikes!) and Dianna Agron. 

I was excited to hear that Naya Rivera's ring and brooch were from Le Vian. (Le Vian is my most favorite jewelry brand!) The ring was 14K set in strawberry gold and the brooch was a multi-colored Sapphire flower. The jewelry was simple and brilliant, her hair? Not so much.

Which celebrity wore your favorite jewelry of the night?

* Photo source: Just Jared

September 8, 2010

Fine Jewelry PR: Jack Kelege

A Russian native, Jack Kelege started his jewelry line in 1971 when he moved to America and from there went onto become a world-class jeweler. Kelege first became interested in jewelry design through watching his father create such wonderful artistry. Heavily influenced by Carl Faberge, he wanted his jewelry craftsmanship to reflect the same high standards of excellence and quality. Every stone and diamond is hand selected by the designer as he believes that in order to create beautiful pieces, they must be perfect. Jack Kelege sought to deliver this in his jewelry pieces working with the finest in platinum and diamonds for over 20 years.

Most importantly, Kelege’s design and philosophy emulates jewelry that should be timeless and classic through his one-of-a-kind, handcrafted pieces, especially in wedding rings. Since his jewelry line inception, Jack Kelege jewelry has been featured in magazines such as Town and Country Weddings, Wedding Style New England, Wedding Channel, Engagement 101 and National Jeweler Holiday Bridal. For more information, go to his website: www.jackkelege.com.

September 9, 2010

DiamondPriceGuide.com Features Diamond Price Compare Engine for Easy Shopping

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DiamondPriceGuide.com, the leading source for diamond and jewelry information, has made diamond shopping a whole lot easier.

Complete with news, information and education, DiamondPriceGuide.com also features a unique diamond price comparison engine in which shoppers can search for and view a variety of different diamonds from different stores and compare prices.

The DiamondPriceGuide.com price comparison tool features different diamond vendors along with their current stock of diamonds. Shoppers can search using variables such as carat weight, shape, clarity, cut and of course price as well as more detailed information like depth and table. Consumers can also expect to see three new diamond retailers displaying their offerings.

To make this diamond comparison shopping even easier, shoppers can read store reviews for each diamond to learn more about the quality of diamond they are searching for and wish to buy. But for those whose diamond education might be lacking, DiamondPriceGuide.com also offers a full library of diamond information and news on a variety of subjects including diamond cut, color and clarity, diamond settings, diamond features and diamond grading reports. 

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September 14, 2010

Tiffany Jewelry Retail Expands In A Down Economy

Tiffany & Co. is doing something few companies in the luxury market have been able to do, successfully, in this down economy: open more retail stores. With its recent opening of its 81st U.S. jewelry store in Baltimore this month, Tiffany & Co. is making good on its business goals for 2010 to expand manufacturing and retail outlets here in the U.S. And with recent earnings continuing to show an uptick for the jewelry brand, there appears to be no stopping them.

So why is this luxury jewelry brand doing so well despite high unemployments rates and cut backs in consumer spending? It is likely because Tiffany jewelry is seen as more of an investment than a splurge. An investment in tradition and quality versus purchasing just for the seasonal trend. What do you think?

October 29, 2010

Diamond Ring Public Relations w/ Pierce Mattie & Your Engagement 101

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Pierce Mattie PR's client Diamond Ideals featured for the Victorian style ring.

November 12, 2010

Judith Ripka Bridal Collection Now Exclusively at Helzberg Diamonds

Helzberg Diamonds today announced the expansion of their designer bridal collection to include a special selection from iconic jewelry designer Judith Ripka. The new Judith Ripka Bridal collection, sold exclusively in Helzberg Diamonds stores, will be available starting this weekend.  The collection will feature engagement rings, wedding rings and fashion diamond jewelry created with signature design details found in Ripka's collections.

"We know many brides and grooms are looking for a special piece of jewelry which makes a statement, and Judith Ripka's collection fulfills that need," said Beryl Raff, chairman and CEO of Helzberg Diamonds. "She is one of the industry's most admirable designers and a favorite of celebrities and fashion makers alike. Her pieces demonstrate luxury, romance and fine detail, and we are very pleased to bring this spectacular designer collection exclusively to our customers."

The Judith Ripka Bridal collection at Helzberg Diamonds features Ripka's trademarks that make her designs recognizable, including wonderful textures and extraordinary detailing.  Ms. Ripka finishes each piece on the inside as well as the outside, often engraving her signature heart motif on the piece.  

"I partnered with Helzberg Diamonds on my new bridal collection because of their respected position in the bridal business and strong commitment to customer service," said Judith Ripka. "I'm excited to design this special line of diamond rings and gorgeous bridal jewelry for Helzberg Diamonds' brides, and I hope my pieces make their engagements and weddings unforgettable."

Continue reading "Judith Ripka Bridal Collection Now Exclusively at Helzberg Diamonds" »

December 3, 2010

Diamond Marketing Is In Vogue For This Holiday

When you think about the one jewelry item that stands out as the most versatile, timeless and the only piece that is still in trend no matter the season, the only answer that comes to mind is diamonds. During the recession it was clear: if consumers were purchasing jewelry, it was as on investment pieces not trendy items. However, the diamond marketing we were seeing was geared more towards the bridal market (which is apropos since you really can't have a wedding without a diamond engagement ring) than anyone else. Now that our economy seems to be back on the uptick that is all changing and marketing diamonds for holiday gifts is back in style.

While Beauty PR is tackling Kate Middleton's manicure, and Fashion PR is all over the dress and shoes, Jewelry PR can't get enough of the engagement ring. And while it is not just any engagement ring, it is Princess Diana's after all, it is atypical in that it involves a gemstone surrounded by diamonds. (Thanks Prince William for igniting the energy back into the public's love of jewelry!)

The interest in diamonds never wanes and while that Canary Yellow Diamond or Pink diamond may be out of reach for most consumers, your typical stone can come in so many shapes, sizes and cuts that just about anyone can afford it. (I personally am making it my goal to own a Le Vian Chocolate Diamond one day!)

Have you noticed the increase in diamond marketing so far this holiday season?

*Photo Credit: Sak's Fifth Avenue for David Yurman

December 13, 2010

Celebrity Jewelry PR: Sharon Stone Launches Her Diamond Collection

Here's what you do when you've had a successful acting career and then want to make a comeback...you launch a jewelry collection. Sharon Stone is the latest celebrity trying on the hat of jewelry designer. However, mockery aside of the celebrities cum jewelry designer trend, Stone's collection is for a good cause benefiting the charity, Drop in the Bucket, to supply clean water to communities in Africa. The Maji Collection was a collaboration with DAMIANI and is said to be the first of a series of collections Stone will co-design.

What's interesting is that the collection revolves around diamonds, which is one of the most profiltable yet controversial industries in Africa. The earrings, rings, pendants and bracelet, all signed by Stone and DAMIANI, were launched in Beverly Hills earlier this month, where Stone looked amazing if I do say so myself.

Photo Credit: Luxos.com

January 10, 2011

Damien Hirst's Diamond Baby Skull Launches in Hong Kong to Mixed Critical Attention

Diamonds and a baby's skull? The two don't seem to mix, let alone have any correlation...but with Damien Hirst's For Heavens Sake, they are the perfect pair for intrigue, darkness and a whole lot of luxury...or so Hirst wants to convey.

The human skull, on display at the Gagosian Gallery in Hong Kong, is cast in platinum and "covered in 8,128 pavé-set perfect diamonds, 7,105 natural fancy pink diamonds with 1,023 white diamonds on the fontanel." *

While I'm sure his first full sized skull, For the Love of God, may have brought about oohs and ahhs for something that seems daring, he seems to have crossed the line when using a child's. There's something that is not so glamorous about a baby's head encrusted in diamonds. We're used to adult human skulls in the classroom or bio lab...but a baby's? It's offensive.

What do you think? Share your thoughts with us via Twitter @piercemattiepr 

 

*Quote Source: The Telegraph

January 19, 2011

Jewelry PR: Assael

The classic appeal of pearls is universal. They’re a trademark of quintessential beauty and fine taste, but let it be known that not all gems are created equal. The Tahitian Natural Color Cultured Pearl is one of the most highly-prized jewels in the industry, and ever since 1976, Assael International has dedicated their brand to bringing customers pearls that rise far above industry standards.

Located in the heart of the Diamond District, this NYC-based jewelry brand’s staff has lifetime of experience that has consistently rendered the finest quality of cultured pearls and precious stones. Each Assael pearl has been tested and graded by trained professionals so consumers always receive the highest quality gems. Tahitian and South Sea Pearls grow quite large and the satiny luster in muted tones make for an irresistible focal point of any bracelet, necklace, or earring.

Assael’s most recent collections include a fabulous array of pearl jewelry that is simple yet exquisite, and the Baroque Pearl Necklace is a prime example of the quality and superiority only Assael can offer. A cluster of fine pearls hangs from an 18-karat gold chain and is accented by a wonderfully airy moonstone pendant. While the Baroque necklace is one of the larger pieces in the collection, customers are guaranteed to find something that suits their personal taste, whether it be extravagant or understated.

Continue reading "Jewelry PR: Assael" »

January 28, 2011

Red Carpet Jewelry PR: Forevermark Shines at the 68th Annual Golden Globe Awards

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Diamonds, always a timeless classic, shimmered on the red carpet as Hollywood celebrated the 68th Annual Golden Globe Awards. Dazzling in an array of stunning diamond studs and cluster earrings to diamond drops of every length paired with delicate diamond bracelets and statement-making diamond cuffs, our favorite leading ladies set the tone for an evening of honoring the best of film and television.

Glittering on actresses Ally Walker, Rashida Jones and Michelle Trachtenberg, Forevermark diamonds added the final sparkling touches to their red carpet styles as they reveled in the glamour of the Golden Globes.

The following celebrities wore Forevermark diamonds at the 68th Annual Academy Golden Globe Awards

  • Actress Ally Walker from Sons of Anarchy, looked radiant in 10 carat Forevermark by William Goldberg Asscher Cut Diamond Studs. She paired her Forevermark by William Goldberg Asscher Cut Diamond Studs with a 30 carat Mixed Cut Diamond and Yellow Gold Cuff also by William Goldberg.

Continue reading "Red Carpet Jewelry PR: Forevermark Shines at the 68th Annual Golden Globe Awards" »

February 2, 2011

Robbins Brothers, Chuao Chocolatier Form Valentine's Day Union to Award Fans With Diamond Earrings and Decadent Chocolate

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Robbins Brothers, The Engagement Ring Store and Chuao Chocolatier usher in the season of love by launching a multi-faceted Valentine's Day campaign designed to bestow diamonds and chocolate on participants. The campaign includes a Facebook promotion, in-store chocolate tasting parties and special pampering event for military spouses.

Romantics from all across the United States can enter the Valentine's Day sweepstakes, "Sweet Somethings," by visiting the Robbins Brothers and Chuao Chocolatier Facebook fan pages to submit an entry. Each entrant will automatically be entered to win the grand prize of diamond earrings (one pair from the Chuao Chocolatier page and one from Robbins Brothers), as well as weekly drawings for Chuao Chocolatier's Elegancia box of 32 bonbons and truffles. Four boxes of chocolate will be distributed weekly on each fan page. The contest runs from January 17 thru February 6 and the grand prize winners will be selected by February 8.  

The companies also will host in-store Try-On / Tasting Parties at the Robbins Brothers locations in Canoga Park (Feb. 3) and San Diego (Feb. 11). While the Canoga Park soiree will celebrate the store's grand re-opening and VIP bloggers' tasting contest, the San Diego event will embrace military wives and girlfriends and treat them to a morning of pampering including mini-manicures, chocolates and gift bags.

"Valentine's Day has always been a special time of year for our customers to get engaged and we are excited to help celebrate their romance," said Diane Ferraro, director of advertising for Robbins Brothers. "What better way to do it this year than by partnering with Chuao to give away both sparkly and delectable gifts."

"Diamond earrings and bonbons are the perfect way to delight and arouse the senses this Valentine's Day," said Master Chef Michael Antonorsi, co-founder of Chuao Chocolatier. "We are thrilled to be partnering with Robbins Brothers to offer fans the ultimate in romance."

February 17, 2011

Jewelry PR: Doris Panos

Doris Panos was born into the world of jewelry. Generations of family members were jewelers, and the long-term exposure instilled in her a deep love for design and luxury. After graduating from New York’s St. John’s University with a marketing degree, Panos fully immersed herself in jewelry design and technique.

When it came to jewelry design engineering, Panos was a natural, no doubt a result of her genealogy. She wanted to expand her knowledge further and worked for about three years in the gemstone market, studying diamonds, precious, and semiprecious stones. Her talent and passion did not go unnoticed, and Panos was asked to teach regular style seminars at Saks Fifth Avenue. Once she had established for herself a strong foundation in jewelry, she felt it was time to pursue her own career and launched Doris Panos Designs, LTD in 1993.

Continue reading "Jewelry PR: Doris Panos" »

Jewelry PR: Doris Panos

Doris Panos was born into the world of jewelry. Generations of family members were jewelers, and the long-term exposure instilled in her a deep love for design and luxury. After graduating from New York’s St. John’s University with a marketing degree, Panos fully immersed herself in jewelry design and technique.

When it came to jewelry design engineering, Panos was a natural, no doubt a result of her genealogy. She wanted to expand her knowledge further and worked for about three years in the gemstone market, studying diamonds, precious, and semiprecious stones. Her talent and passion did not go unnoticed, and Panos was asked to teach regular style seminars at Saks Fifth Avenue. Once she had established for herself a strong foundation in jewelry, she felt it was time to pursue her own career and launched Doris Panos Designs, LTD in 1993.

Continue reading "Jewelry PR: Doris Panos" »

February 28, 2011

Amy Adam PR's Cartier Jewelry at the Oscars

Luxury jewelry brand, Cartier, certainly cemented some publicity last night on the Oscar's red carpet. Amy Adams, who I loved in The Fighter, wore an exquisite array of jewelry from the prestigious jewelry retailer that I'm pretty sure required body guards to be present (for the jewelry not Adams!) just due to the sheer magnitude of the value: $1.35 million.

The contrast between Adams' porcelin skin and the emerald jewelry was gorgeous. Since Adams' L"wren Scott gown did most of the shimmer, the jewelry chosen was simple and elegant and one did not detract from the other.

On her wrist, she wore a platinum and diamond Haute Joaillerie secret watch bracelet. The emerald alone was 30.75-carats! It also featured 575 diamonds. Her earrings were a pair of platinum and diamond 2-carat stud earrings; a really great choice in my opinion--simple and understated. The Cartier necklace was also platinum and diamonds with a 33.24-carat emerald.

What did you think of Amy Adams' jewelry?

March 1, 2011

Jewelry PR: COOMI

Traditionally, a Renaissance Woman is one who is strong enough to be completely in control of her destiny-- a woman of high intelligence and superior self-confidence. Jewelry designer Coomi embodies this mindset and has used her creativity and sheer inspiration to drive her careers as both an architect and designer.

As teenager, Coomi designed personal jewelry out of beads and other ordinary objects, and this love of art and design is what motivated her to work as a textile designer later in life. After graduating with an Art History degree, Coomi began designing for private clientele, working with rich gold and gemstones. She also had a brief stint as an architect and landscape designer, but soon felt it was time to bring her true desires to life. In 2002, Coomi launched her self-named jewelry collection.

Today, COOMI designs have come to be known for their strong symmetry and feminine flair. Coomi’s award-winning designs are made from the highest quality of materials: the designer works exclusively with high karat gold, rose-cut diamonds and precious gemstones.

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April 11, 2011

Fine Jewelry PR : LAGOS

Caviar is considered a luxury delicacy, exclusive and often enjoyed with fine champagne. Aside from its decadent reputation, caviar has an inimitable look, so it only makes sense for a luxury jewelry brand to draw inspiration from it. The fine jewelry brand LAGOS has taken the look and feel of the indulgence and turned it into an even more luxe treat: beautifully crafted jewelry.

Founded by Steven Lagos in 1977, the eponymous label began crafting the caviar-inspired pieces in 1984. The brand quickly became known for such designs and their juxtaposition of gold and silver. LAGOS aims to create contemporary fashion pieces that are not only accessible and easy to wear, but of the highest quality.

The intricate beading and delicate orbs of silver and gold have a quiet beauty, an almost understated luxury. It takes hundreds of tiny steps to complete one single Caviar creation, each design the brainchild of Steven Lagos himself. After each piece is crafted, the sterling silver is oxidized to give the metals a contrast that brings out the unique sculptural quality of each Caviar design.

Continue reading "Fine Jewelry PR : LAGOS" »

May 31, 2011

Jewelry PR with Linda Lee Johnson

I love gold jewelry. It's rare, though, that I can find a line that makes impeccable gold pieces. My search may have ended since discovering Linda Lee Johnson's jewelry. Her line is composed of diamonds, gems and gold galore! With her unique aesthetic, any jewelry lover will instantly fall in love with her collection.

One of my favorite pieces from this collection are her Gigi earrings ($2300). A giant lemon colored quartz gem hangs from a 22K gold and diamond accent. These earrings embody class and elegance. Who wouldn't want to walk around with that on their ears?

I also love her rings. They all have their own unique aspect to them. Her Memphis ring ($4450) is very simple and tasteful. It's the type of ring that can be worn with anything because of it's effortless appearance. Composed simply of hammered 22k yellow gold set in a wide band, you can throw this ring on everyday and mix and match it with your other favorite pieces.

Continue reading "Jewelry PR with Linda Lee Johnson" »

July 11, 2011

Jewelry PR: Chan Luu

A long list of celebrities have been recently spotted sporting the fall line of Chan Luu’s jewelry; Giselle, Kim K, Lady Gaga! And the list doesn’t stop there, Luu’s handmade jewelry is so striking it is no wonder all the ‘it’ girls want to be seen with these unusual beaded masterpieces.

The beads and stones used in Chan Luu’s jewelry are only the most precious; Mother of Pearl and semi-precious stones make up the majority of her pieces sewn together with leather and cotton cords. There are also several diamond pieces as well.

Chan Luu is originally from Vietnam, but after moving to the United States she earned a degree in fashion design and from there opened her own boutique and began creating original pieces of jewelry. From then on Luu began to gain popularity and fame for her marvelous beads and stones.

In Luu’s fall line she will have fashion accessories as well as hair accessories that help to give you the perfect bohemian touch. 

Cha Luu's jewelry can be purchased via her website, as well as Bloomingdales and Nordstrom.

August 24, 2011

Jewelry News: Kim Kardashian's Diamond Wedding Headband

Just in case you live under a rock, Kim Kardashian got married to Kris Humphries this past weekend in front of 440+ guests (including many A-list celebs) at a private estate in Montecito, California. Too add to all of the wedding day mystery, the press (with the exception of E!) were not allowed to take photos or videos...not even guests. But as E! began to report on the wedding, being the trend setter that Kim is, buzz began not just about her 3 wedding wardrobe changes...but about her Loraine Schwartz diamond headband.

In lieu of a necklace, Kim wore this bejeweled piece along with her veil. On it's own, I thought it was very pretty and a different take from the traditional pearl headpieces we are used to seeing. However, paired with the veil, it seemed a bit odd. If you pop on over to InStyle's post about it, the before the veil picture is very Elizabeth Taylor-ish; she looks stunning. But during the nuptials with the veil? Gorgeous still, of course, but the contrast of the oversized diamond earrings mixed with the headhband and veil just seem to make everything look off kilter.

What did you think about Kim Kardashian's diamond headband? Tweet us @PierceMattiePR.

September 1, 2011

Jessica Simpson Starts Marketing Her Jewelry at Zales

Most of us thought Jessica Simpson's career ended when she emerged on her Newlyweds reality TV show as a ditzy blonde confused about Chicken of the Sea...then further thought she'd flop when she began to struggle with her weight and had zero fashion sense to dress for her shape...and even when The Price of Beauty never really left the launchpad, we all realized there was still something about Jessica Simpson that was a moneymaker. And while everyone wants to rain on her parade, I'm pretty sure she has a diamond encrusted umbrella to laugh all the way to the bank with.

Her latest venture is jewelry related as she begins to market her new partnership with Zales for her collection of Diamonds Are a Girl's Best Friend. The line is naturally centered around diamonds (since Zales is The Diamond Store after all.) Zales has the collection angled as diamond fashion jewelry to align with her recognition as a fashion brand (available online and via Macy's.)

The collection, which will be available exclusively at Zales, debuts in October in the US, Canada and Puerto Rico. Will she succeed as jewelry designer? Tweet us @piercemattiepr with your thoughts!

October 17, 2011

Real Housewives of NYC Ramona Singer Launches Jewelry Line with HSN

Ramona Singer, a housewife from the hit TV show, The Real Housewives of New York City, has launched a new jewelry line - Ramona Singer Jewelry for HSN.

Singer, who graduated from the Fashion Institute of Technology, has her own fashion company - RMS Fashions Inc. In addtion to this jewelry line with HSN, she owns True Faith Jewelry and Tru Renewal Skin Care.

Ramona Singer Jewelry consists of luminous rings, pendants, earrings and bracelets. The line has an estate and vintage feel to it giving it that "old money" feel.

Her new collection was recently featured in People Style Watch - As Singer stated to People, “I tried to incorporate a little of everything into this collection”, suggesting there is something to suit everyone’s taste and thirst for fine jewelry.

My favorite piece from her new line is her Amazonite, Sapphire and Diamond Sterling Silver Earrings - these earrings add the perfect amount of frosting and glamour to any look. What’s your favorite piece? Tweet us @PierceMattiePR!

November 14, 2011

Jewelry Trend: Evil Eye Jewelry

Knock wood. Good karma. The idea and belief behind wearing evil eye pieces are that the ‘eye’ essentially acts as your third eye and is in a protective position. Whoever is wearing the evil eye piece is believed to be protected from bad karma, and negative judgment. This belief is very common in the Middle East and in Greek cultures, and is being absorbed by many other religions and cultures. 

Many celebrities have been spotted wearing the trend like Lindsay Lohan (you know, to protect her in jail--again), Rhianna, Kim Kardashian (to ward off the bad mojo from a fake wedding?) and Vanessa Hudgens just to name few. Many designers have developed their own perspective on the trend, leaving the diversity of evil eye jewelry to be unfathomable, and ultimately exclusive.

A few of my favorite pieces are by Coby Madison, an online jewelry boutique, where the range of diversity is evident. Their blissful 14k evil eye necklace with a touch of light turquoise, adds the perfect amount of class and elegance to any outfit and is priced at $720. Another stylish piece is their men’s black cuff bracelet, with a diamond evil eye - a really funky casual piece that can definitely be worn by women as well and is sold for $550.

Gastineau Glamour Jewelry, a mother-daughter style team who create luxury inspired jewelry, also hold chic evil eye pieces. Their diamond drop earrings with white evil eye inserts and their chunky necklace in their bold green color, are my style picks from their collection sold on HSN. Another gorgeous design is brought to us by Sydney Evan, which is the image above, a sapphire evil eye bracelet.

How many pieces of evil eye jewelry do you have your eye on? Tweet us @PierceMattiePR and let us know what you think.

November 23, 2011

Luxury Jewelry PR: Neiman Marcus Debuts Forevermark

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Neiman Marcus announces today that ten stores will carry Forevermark diamonds beginning this week. Three Forevermark Collections were created exclusively for Neiman Marcus as part of the US launch of the Forevermark diamond brand this fall.

Having launched internationally in 2009, Forevermark, a diamond brand from the De Beers group of companies, quickly made an impact with discerning consumers. Forevermark diamonds are uniquely inscribed with an identification number that carries a promise that they are rare, beautiful and that they have been responsibly sourced. Less than one percent of the world's diamonds are eligible to become a Forevermark diamond.

Continue reading "Luxury Jewelry PR: Neiman Marcus Debuts Forevermark" »

Luxury Jewelry PR: Neiman Marcus Debuts Forevermark

forever%20mark%20neiman%20marcus%20public%20relations.jpg

Neiman Marcus announces today that ten stores will carry Forevermark diamonds beginning this week. Three Forevermark Collections were created exclusively for Neiman Marcus as part of the US launch of the Forevermark diamond brand this fall.

Having launched internationally in 2009, Forevermark, a diamond brand from the De Beers group of companies, quickly made an impact with discerning consumers. Forevermark diamonds are uniquely inscribed with an identification number that carries a promise that they are rare, beautiful and that they have been responsibly sourced. Less than one percent of the world's diamonds are eligible to become a Forevermark diamond.

Continue reading "Luxury Jewelry PR: Neiman Marcus Debuts Forevermark" »

November 28, 2011

Fine Jewelry: Lulu Frost CODE Collection


Count your way into the hearts of others by gifting unique jewelry - Lulu Frost has taken a new approach to defining style, by introducing a little mathematics into our accessories. Lulu Frost has designed a unique jewelry collection in the form of numbers, or as she titles her collection CODE. The most popular style seems to be the 14k Gold Number Rings, created in the number 0 through 9. A really good idea if you have an attachment to a certain number. Also, for a trendier look you can stack them on top of each other. This makes an original gift idea if there is a special date or anniversary you are celebrating! These rings are $440 each and are one of the most unique and sentimental pieces I’ve ever seen.

Lulu Frost has also designed similar styled necklaces and earrings, some with diamond studs for that extra touch of glamour. The 18k Gold Studs with a few diamond studs on the curves of each number look really classy and chic.

A fabulous find for yourself or a special someone - truly unique way to incorporate a meaningful date or number, or just a fun way to accessorize!

Are you wearing these numerical accessories? Try the style on and let us know what you think by tweeting us @PierceMattiePR

November 29, 2011

Celebrity Elizabeth Taylor Jewelry Goes to Auction

Elizabeth Taylor was an icon in film, in philanthropy, in the company she kept (including having multiple husbands), but also for her amazing jewelry collection. I don't think there is anyone who has nearly the storytelling collection that she accumulated as gifts throughout her career. And now, those glorious pieces are up for auction at Christie's.

There are memorable pieces of jewelry from the best designers like Van Cleef & Arpels, Bulgari and Cartier to more sentimental pieces like a charm bracelet, a necklace of engraved ivory opera passes and a titanium elephant purse (from Michael Jackson, of course.)

Christie's is displaying the items online and in their auction house. You can purchase tickets to view the pieces, which can be seen from the 3rd of December until the 12th, however the online auction begins the 13th and ends the 16th--but you can view all of the items now on Christie's website. Can you imagine owning her 19-carat diamond ring, otherwise known as "my baby" or her emerald and diamond earrings? I wouldn't mind this emerald and diamond necklace if you have $1.5million you want to spend on me.

Do you have a favorite piece from her collection you dream of owning? Tweet us @PierceMattiePR.

  

December 26, 2011

Digital Jewelry PR: World's First Synthetic Diamond Jewelry Store Opens

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D.NEA is proud to announce the grand opening of their new retail boutique at 404 River Street in downtown Greenville. On December 5th, the Greenville Chamber of Commerce held a ribbon cutting at the new storefront. D.NEA conducts business primarily online, though is excited to offer a boutique for customers to learn about and view the synthetic diamonds in person. D.NEA's boutique is the only retail store in the world dedicated exclusively to synthetic diamonds. "Customers can now see the full variety and availability of lab-created diamonds with their own eyes. Plus, it is a great place to learn about lab-grown diamonds if you are not familiar with them," says D.NEA's CEO, Eric Franklin.    

D.NEA is the largest producer of jewelry-quality lab-created diamonds by carat weight, quantity, and color availability. They moved their US operations from Battle Creek, Michigan to Greenville, South Carolina in June of this year. Conveniently located halfway between Atlanta and Charlotte, and at the foothills of the Appalachian Mountains, Greenville is a beautiful and lively town to visit. We welcome anyone in the area or just passing through to stop by.

Not only are lab-created diamonds eco-friendly and conflict-free, since they are not mined, but all of D.NEA's diamonds include a 100% lifetime trade-up and lifetime buy-back and can be mounted into jewelry made with eco-friendly platinum, gold or silver.

D.NEA offers fancy blue diamonds up to 1.50ct., synthetic white diamonds up to one carat and fancy yellow diamonds up to two carats. The diamonds can be set into high-tech tension rings, designer fashion jewelry, wedding bands and engagement rings or custom designed jewelry. These man-made diamonds and jewelry can be purchased in-person, via http://d.neadiamonds.com or toll-free 1.877.LAB.DIAMOND. Order today to have your real, unique, and magnificent lab diamond by Christmas.

December 27, 2011

Rose Jewelry Collection from Christian Dior

 

The new Rose collection from Christian Dior does nothing short of taking your breath away. The flawless designs from necklaces, bracelets and rings, all inspired by the sentimental image of a rose - hence, “Rose collection.” A really feminine and elegant piece from the Rose collection is the Rose Dior Bagatelle Ring in pink gold diamonds, and also offered in silver and gold pieces (as seen in the image above) - so lovely for a subtle color to complete your perfect look. Another fabulous piece is the Rose Dior Bagatelle Diamond Bracelet in white gold - absolutely enchanting piece of jewelry that an abundance of frost to your style.

The Rose collection also has another section entitled Rose Dior Pre Catelan, where all the pieces are designed with a pop of color for a dramatic flare. One of the most popular pieces from this collection is the Rose Dior Pre Catelan Ring in yellow gold and red coral - the combination of the vibrant red with the elegance of the gold makes for an absolutely luxurious piece that could be worn as statement jewelry or an added layering accessory.

The Christian Dior boutique is located on East 57th street in NYC, where the Rose collections await for you to discover. Have you fallen in love with the Dior Rose collections yet? Let us know what you think by tweeting us @PierceMattiePR.

Rose Jewelry Collection from Christian Dior

 

The new Rose collection from Christian Dior does nothing short of taking your breath away. The flawless designs from necklaces, bracelets and rings, all inspired by the sentimental image of a rose - hence, “Rose collection.” A really feminine and elegant piece from the Rose collection is the Rose Dior Bagatelle Ring in pink gold diamonds, and also offered in silver and gold pieces (as seen in the image above) - so lovely for a subtle color to complete your perfect look. Another fabulous piece is the Rose Dior Bagatelle Diamond Bracelet in white gold - absolutely enchanting piece of jewelry that an abundance of frost to your style.

The Rose collection also has another section entitled Rose Dior Pre Catelan, where all the pieces are designed with a pop of color for a dramatic flare. One of the most popular pieces from this collection is the Rose Dior Pre Catelan Ring in yellow gold and red coral - the combination of the vibrant red with the elegance of the gold makes for an absolutely luxurious piece that could be worn as statement jewelry or an added layering accessory.

The Christian Dior boutique is located on East 57th street in NYC, where the Rose collections await for you to discover. Have you fallen in love with the Dior Rose collections yet? Let us know what you think by tweeting us @PierceMattiePR.

January 3, 2012

Luxury Jewelry PR: UK's Diamond Jubilee

What commoner doesn't dream of being a princess? With the exception of Kate Middleton actually becoming one, us ordinary folks have always been fascinated with the British Monarchy, especially their jewelry (or more specifically for me, the Queen's gorgeous collection of tiaras.)

Now as we enter into the Queen's 60th year on the throne, known as her Diamond Jubilee, the Royals' jewels are going on exhibition this summer at Buckingham Palace. On display will be the Queen's tiara's, brooches as well as many other jewelry items either passed down from previous generations or those she acquired during her reign. Specifically diamonds, as they denote longevity and strength.

For complete details on this jewelry exhibit, as well as many other exhibitions being held this year in the Queen's honor, please visit: The Royal Collection.

January 9, 2012

Floral Jewelry Trend 2012 with Lanvin Jewelry

Full floral arrangements…to singular flowers…anything pertaining to petals is what’s modish in the midst of many jewelers at this time.  Keeping up with the floral jewelry trend this year doesn’t necessarily require the purchase of loud and kitschy pieces. 

Essentially we want to keep our accessory medley a mixture of ornate and basic fundamentals.  I have selected a few adored pieces from Lanvin.

Favorite Florals:

Brooch Asymmetric Flower ($1,145): Its asymmetric shape exudes a sense of innate, elegant style, rather than a stiff facade attempting to achieve perfection.  Brooches are not merely for the ripened.  I deem that this particular jewelry genre (brooch) and style (floral) one of the most imperative in effort to complete a classically beautiful ensemble. 

Petals Necklace ($795): With this overly long, brass chain, play with the option of doubling your necklace into a completely different look.  The horde of polyester flowers, topped with pearls creates a girlish looking pale pink bouquet around the neckline.  Dress it up, or dress it down.  Any solid, basics (black, gray, white, crème, etc.) would pair well this unique piece. 

Petals Necklace ($685): This petals necklace alternative is creates more of a single petal motif, in contrast to a cluster or bouquet motif.   Available in off-white or plum, either pallets accent any wardrobe basics such as the aforementioned color choices. 

When we think floral, it’s only habitual to think gaudy, when this isn’t essentially spot on.  Try something different with these a la mode pieces by Lanvin. 

How do you feel about the floral jewelry trend?  Let us know @PierceMattiePR.

About Diamonds

This page contains an archive of all entries posted to Jewelry PR Division in the Diamonds category. They are listed from oldest to newest.

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Many more can be found on the main index page or by looking through the archives.

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