Jewelry PR Division

Rachel Bravman: Publicist turned Jewelry Designer

Everything Rachel Bravman touches turns to gold. Yes, most of the fashion jewelry she designs for her line Rachel Leigh is already a gold color, but her finishing touch turns the celebrity coveted baubles into editorial gold.

Bravman was working as an Yves Saint Laurent publicist when she launched her jewelry line in the fall of 2004. The line was a direct answer to demands for luxury fashion jewelry that could compliment designs featured in the best fashion editorials. What resulted was a fun yet fashion forward jewelry empire worn by all the Hollywood "It" girls.

Rachel Bravman: Publicist turned Jewelry Designer

Everything Rachel Bravman touches turns to gold. Yes, most of the fashion jewelry she designs for her line Rachel Leigh is already a gold color, but her finishing touch turns the celebrity coveted baubles into editorial gold.

Bravman was working as an Yves Saint Laurent publicist when she launched her jewelry line in the fall of 2004. The line was a direct answer to demands for luxury fashion jewelry that could compliment designs featured in the best fashion editorials. What resulted was a fun yet fashion forward jewelry empire worn by all the Hollywood "It" girls.

The Emmys Celebrate their Diamond Anniversary 

In accoradance with wedding anniversary tradition, the Emmys would be having their “diamond year” with their 60th awards cermony this Sunday, September 21.  Of course the Emmys' red carpet is full of diamond drenched celebs every year, but an extra special piece, the "Platinum Clutch,” will be showcased at the annual Platinum Guild International USA (PGI-USA) Emmy Awards Jewely Preview starting tomorrow, the 18th, running through Saturday, the 20th.

The Emmys Celebrate their Diamond Anniversary 

In accoradance with wedding anniversary tradition, the Emmys would be having their “diamond year” with their 60th awards cermony this Sunday, September 21.  Of course the Emmys' red carpet is full of diamond drenched celebs every year, but an extra special piece, the "Platinum Clutch,” will be showcased at the annual Platinum Guild International USA (PGI-USA) Emmy Awards Jewely Preview starting tomorrow, the 18th, running through Saturday, the 20th.

Beautiful AND talented model-turned-cookbook author-turned-television host, Padma Pakshimi, is now adding ‘jewelry designer’ to her résumé.  In the November issue of Harper’s Bazaar, she spilled the beads…I mean beans.

Padma told the magazine that the development of a line of Indian-inspired jewelry is currently underway right out of her Manhattan apartment with the help of one designer and one assistant. Padma joins Heidi Klum in the world of models turned jewelry designers but makes sure to note her more modest approach to Vanity Fair, “My success is [my two business partners’] success…I wasn’t a Sports Illustrated Model.  I’m sure that those girls made a *@!#load more money than I did.”

Could the economy have played a role in the lack of excess jewelry that we saw on the red carpet for the Golden Globes last night? The overall jewelry theme appeared to be understated yet sophisticated; elegant but not over the top. We all love the glitz and glamour of the red carpet, but did anyone else notice a typically key jewelry piece missing from most celebrities looks? I sure did: the necklace.

Kate Winslet

  Melissa George

 

 

 

In 2009 jewelry is all about making a statement. Costume jewelry is making a comeback due to the economy with big, bold jewelry being the ultimate fashion essential this Spring. Big and colorful statement jewelry were everywhere at the Golden Globes this year with big earrings, huge necklaces and standout bracelets. When it comes to the runway this season, boring is bad--statement jewelry will be catching attention with its big colorful baubles.

In 2006 the diamond business in Botswana was booming. Since the discovery of diamonds in 1967, it has been nearly 40 years of constant growth in Africa. But, when sales start to decline (a whopping 68% recently), Botswana tries to keep up by “keeping up with the Kardashians.” On Kim Kardashian’s recent stint to the diamond industry in Africa through Russell Simmon’s Diamond Empowerment Fund, DeBeers hired her to promote diamonds from Botswana to the United States.

Can you really own a clover? As jewelry designers attempt to trademark more and more designs I have to wonder, can you really say you own the clover? According to New York Magazine this week Heidi Klum elected to shut down her jewelry line over the legal pursuits of Van Clef & Arpels. So this I feel brings up a good question, can you really own these designs? Doesn’t this remind you of two other design symbols that are very overdone, the bumble bee used by everyone from Joan Rivers Jewelry on QVC to Mary K Cosmetics and also the Butterfly coined by Neiman Marcus but so loved by Mariah Carey, enough to inspire her Elizabeth Arden fragrance. So why can’t we just let Heidi have the clover? I seriously doubt the consumers who buy into her brand and image are the same that shop at Bergdorf Goodman. Thoughts?

Leading Italian jewelry designer Roberto Coin has signed on with advocate, entrepreneur and model Christy Turlington Burns for a second time to shoot his upcoming advertising campaign for 2009-2010.

Turlington Burns, who has graced the covers of over 1,000 top fashion magazines, from Vogue to Time Magazine, has not only been a leader in the world of fashion as one of the most highly sought after models, but also an avid pioneer of women's rights. Turlington Burns is involved in various charitable organizations, most notably as a spokesperson for (product) RED and as CARE's Advocate for Maternal Health.

As the previous campaign benefitted YouthAIDS, Roberto Coin has once again organized this campaign for an important cause. For 2009-2010, the campaign will support CARE, a leading humanitarian organization fighting global poverty. According to Roberto Coin, Chairman/ Co-Founder of Roberto Coin Inc., "Our previous campaign with Christy was so successful and widely received. We are so pleased to be working with her again. We are proud to be in partnership with an organization such as CARE for all their extraordinary work they have done to empower women worldwide through education, healthcare, increased economic opportunities and human rights."

DIAMONDS, their strength and brilliance sparkled on the red carpet as Emmy nominees and Hollywood's elite shined in thrilling diamond fashions at the 61st Annual Emmys.

Brilliant diamond jewelry - both classic and long diamond earrings, stunning diamond bracelets and large diamond rings - made an appearance on the red carpet accompanying the many jeweled and scarlet frocks. Some of the best diamond looks included Anna Gunn from "Breaking Bad" in Everlon Diamond Knot Collection earrings, a 4-row diamond bracelet and a marquise diamond ring all from Martin Katz and Blake Lively in 22 carat total weight diamond studs, a diamond cuff and 12 carat diamond ring by Lorraine Schwartz.

Both classic and modern interpretations of diamond jewelry were present this year. The ladies of "Mad Men" stayed true to their glamorous on-screen personas with classic diamond jewelry including January Jones in Neil Lane diamond drop earrings and diamond leaf bracelet and Elizabeth Moss in cushion cut diamond drops and diamond bracelets from Chopard. A more modern take on glamour took the form of giant diamond rings which adorned the hands of Jennifer Carpenter in a 41.45 carat black diamond ring from Martin Katz and Melora Hardin in a 20 carat yellow and white diamond starburst ring from Chopard.

New York jeweler Alex Woo has designed a delicately branched "tree of life" pendant, in gold or silver, to benefit actress Christina Applegate's foundation Right Action for Women, which helps women at increased risk for breast cancer get the information and testing they need to beat the disease.

"Since losing my mother to breast cancer when she was much too young, I have always been active in the fight against it," Woo said. The opportunity to work with Christina to design a piece to benefit Right Action for Women was tremendous given the inspiration she has provided to millions of young women."

In this design, Woo wanted to not only signify balance, peace and harmony in the shape of the tree and branches but also incorporate the feminine curves of a woman. Woo added 7 leaves to represent each day of the week, as a reminder to live each day to it's very fullest.

An unstoppable collaboration between R & B icon, Mary J. Bilge and luxury retailer, Gucci, is promoting social awareness for battered women. Gucci's partnership with Blige’s Center for Women in association with the Foundation for the Advancement of Women Now, hopes to draw attention to the cause with a limited edition watch. Hoping to educate, empower and encourage, Blige spoke from the heart and was quoted as saying, “As a child I never saw a confident woman- I only saw women being abused...there was so much pain growing up – it would have been in vain if I didn’t put myself out there.”

With my fashion shopping techniques narrowed down to a science, trendy must-haves (leggings, blazers, oversized sweaters) occupy my wardrobe while jewelry investments personalize my fit. With anytime pieces that can transcend from day to night here are my top three jewelry picks that are worth the steal...and the splurge:

1. Simmons Jewelry Co.: Rough Diamond & Malachite Green Bracelet
This vibrant green bracelet designed by Russell Simmons has 10mm genuine malachite beads with a rough diamond charm. Its captivating appeal can be paired with complementary bracelets that will add pizzazz to any outfit. With a retail price of $125, a portion of the proceeds help benefit the international non-profit organization, Diamond Empowerment Fund. Simmonsjewleryco.com

Johnathon Arndt Gallery of Jewels once again dazzled The CMA Awards on November 11, 2009, on The ABC Network hosted by Carrie Underwood and Brad Paisley. Artist Carrie Underwood wore exclusive Johnathon Arndt Jewels. On the Red carpet Carrie Underwood wore a one of a kind design Johnathon Arndt Diamond Deco Ring from the 2010 Johnathon Arndt Collection - 4.39 ct. of diamonds with a pair of 3.0 ct. diamond earrings with a "Trio" set of diamond bracelets, hosting over 16.25 ct. of brilliant diamonds.

Throughout the show Carrie Underwood unveiled pieces from The Johnathon Arndt 2010 Collection, from a 28 ct. Diamond Pendant Necklace to a 60 ct. Sapphire and Diamond necklace also featuring a pair of breath-taking Imperial Jadeite diamond earrings along with 20 other masterful creation pieces from the Johnathon Arndt Gallery of Jewels 2010 Collection.

Jewelry from the Marie Osmond Collection

Famed singer, actress, author, and entrepreneur Marie Osmond is embarking upon a new career in the design industry with a line of home decor and fashion products produced by Giftcraft. Launching in stores this month, the Marie Lifestyle Collection includes uniquely designed quilted bags and accessories, fashion jewelry, elegant table top and stylish home decor accessories.

"Creative expression has always been respected and treasured in my family. It is with that in mind, that I have poured my creative spirit and love for design and style into this new lifestyle collection," says Marie. "I am thrilled to offer stylish, functional products for women everywhere at a value-oriented price."

Marie was directly involved with the creation, design and development of the line which closely mirrors the aesthetic and values seen in Marie's own style. The entire Marie Lifestyle Collection retails for under $100 and will be available for purchase in Hallmark Gold Crown stores and fine boutiques across the US and Canada starting in November.

What does Brad Pitt, Angelina Jolie and Jane Seymour have in common? Well, other than their influential star power, they are all designing significant collections for reputable jewelry stores.

The London-based Asprey has just landed a deal with Brangelina (as in Brad Pitt and Angelina Jolie) for the silver and gold, limited-edition Protector collection (pieces starting at $525) just in time for the holidays. Many of the pieces in the Protector collection have snakes-like designs. Jolie consider the serpent to be a protector of her family, when she wore a reptile-like ring when pregnant with one of her children.

The collection will be available in London, New York, Beverly Hills, Tokyo and Dubai after the Thanksgiving holiday. All proceeds from this collection will go to the Education Partnership for Children of Conflict, an organization that raises awareness and funds to educate children of war. Items also included in Brangelina collection are children’s spoons, eggcups, tooth boxes and picture frames.

What does Brad Pitt, Angelina Jolie and Jane Seymour have in common? Well, other than their influential star power, they are all designing significant collections for reputable jewelry stores.

The London-based Asprey has just landed a deal with Brangelina (as in Brad Pitt and Angelina Jolie) for the silver and gold, limited-edition Protector collection (pieces starting at $525) just in time for the holidays. Many of the pieces in the Protector collection have snakes-like designs. Jolie consider the serpent to be a protector of her family, when she wore a reptile-like ring when pregnant with one of her children.

The collection will be available in London, New York, Beverly Hills, Tokyo and Dubai after the Thanksgiving holiday. All proceeds from this collection will go to the Education Partnership for Children of Conflict, an organization that raises awareness and funds to educate children of war. Items also included in Brangelina collection are children’s spoons, eggcups, tooth boxes and picture frames.

What does Brad Pitt, Angelina Jolie and Jane Seymour have in common? Well, other than their influential star power, they are all designing significant collections for reputable jewelry stores.

The London-based Asprey has just landed a deal with Brangelina (as in Brad Pitt and Angelina Jolie) for the silver and gold, limited-edition Protector collection (pieces starting at $525) just in time for the holidays. Many of the pieces in the Protector collection have snakes-like designs. Jolie consider the serpent to be a protector of her family, when she wore a reptile-like ring when pregnant with one of her children.

The collection will be available in London, New York, Beverly Hills, Tokyo and Dubai after the Thanksgiving holiday. All proceeds from this collection will go to the Education Partnership for Children of Conflict, an organization that raises awareness and funds to educate children of war. Items also included in Brangelina collection are children’s spoons, eggcups, tooth boxes and picture frames.

It seems that no matter how rich and famous you are, there is still one truth about women no matter their social status: diamonds are a girl’s best friend. This Christmas socialite, Paris Hilton, received diamonds from her boyfriend, Doug Reinhardt. And as a good portion of the social media savvy do, Paris took to Twitter to not only tweet about the gift of diamonds, but also the store the custom made jewelry was purchased from: XIV Karats.

Dian Malouf Jewelry Creates Sterling Silver 'Cougar' Ring for Women on the Prowl

The Urban Dictionary defines a "Cougar" as a female, usually between thirty and fifty years-old, who enjoys the company of younger men.  Popularity of the term even spawned a TV show called Cougar Town, staring Courtney Cox.  Now, Dallas-based designer Dian Malouf has a new "Cougar" ring in all sterling silver, for pricing information go to www.dian-malouf.com. The ring is an addition to Dian's popular line of "word rings" called Endearings. Other rings featured in the collection have terms such as Mom, Nana, Darling, Sister, Sweetie, and Princess (email or call for other word ring choices and prices).

It wasn't too difficult to notice a jewelry trend among celebrities last night at the Golden Globes as so many went sans necklace (although Julia Roberts' Van Cleef and Arpels necklace kind of made up the difference for everyone else.) However, no necklace meant giving way to larger statement earrings and they were something fierce. (My ear lobes screamed oh no, but my love of jewelry said oh yes!)

Red Carpet Recap w/ Pierce Mattie 

DIAMONDS, their beauty and luminescence were riveting on tonight's red carpet as Golden Globe nominees and Hollywood's elite shined in electrifying diamond fashions at the 67th Annual Golden Globes.

Hollywood gave a nod to its glory days this year with all out glamorous diamond jewelry and striking gowns. Dramatic diamond jewelry – diamonds in the hair, diamond brooches, and classic retro-glam diamond looks were showstoppers on the Golden Globes red carpet. Some of the best diamond looks included Carey Mulligan in 3.5 carat pear-shaped old mine cut diamond drop earrings, a 20 carat 19th Century diamond riviere necklace worn in her hair, a 19th Century pear-shaped diamond crown ring, and a 19th Century diamond swallow cuff bracelet and Golden Globe winner Mo'Nique in Everlon Diamond Knot Drop Earrings.

Intriguing diamond designs and exceptional diamond pairings were highlighted on some of the evening's most alluring looks. Marion Cotillard glowed in a pair of 53 carat trillion-cut diamond bracelets, an Asscher-cut diamond bracelet, an emerald-cut diamond ring, and 12 carat trillion-cut diamond hairclips from Chopard. Golden Globe winner Drew Barrymore was the epitome of classic glamour in 20 carat diamond studs earrings and diamond ring from Lorraine Schwartz. Rose Byrne was unique with a diamond flower brooch in her hair and a diamond flower brooch on her dress, diamond fan earrings and a round brilliant diamond ring all from Neil Lane.

THE EXQUISITE BRILLIANCE OF DIAMONDS WAS SHOWCASED IN THE EVENING'S TOP DIAMOND TRENDS featured at the 2010 Golden Globes. The top diamond trends included:

Classic Diamond Drop Earrings

•Anna Kendrick – Cartier - Diamond Triple Orchid Drop Earrings

•Anna Paquin - Diamond Drop Earrings, 4 carats

•*Carey Mulligan – Fred Leighton – Pear-shaped Old- Mine Diamond Drop Earrings, 3.5 carats

•Elisabeth Moss – Chopard - Pear-shape Drop Earrings

•Emily Blunt – Lorraine Schwartz - Brown and White Diamond Earrings, 30 carats

•Ginnifer Goodwin – Neil Lane - Deco Diamond Drop Earrings

•Heather Graham – Martin Katz - Black Diamond Briolette Drop Earrings, 12 carats

•Jeanne Tripplehorn – Chopard - Cushion-cut Diamond Drop Earrings on a french wire, 11 carats, set in platinum

•Jennifer Garner – Bulgari - Brilliant-cut Diamond Drop Earrings

•Jennifer Morrison – Martin Katz - Cognac Diamond Drop Earrings set in Yellow Gold

•Jennifer Westfeldt – Martin Katz - Black and White Diamond Kite-shape drop earrings

•Jessica Lange – Martin Katz - Triangular-shape Diamond Drop Earrings

•Jodie Foster – Martin Katz - Triangle Diamond Drop Earrings, 3 carats

•Julie Benz – Chopard - Yellow and White Diamond Drop Earrings, 16 carats set in platinum

•Julianna Margulies – Fred Leighton - 19th Century Pear-Shape Diamond Drop Earrings

•*Mo'Nique – Everlon Diamond Knot - Everlon Pave Diamond Knot Drop Earrings

•Nicole Kidman – Fred Leighton - Antique Cushion-cut Drop Earrings, 4 carats

•Olivia Wilde – Tiffany & Co. - Diamond Drop Earrings with Black Onyx Circles

•Paula Patton – Cartier - Diamond and Onyx Tear-Drop Earrings,

•Toni Collette – Neil Lane - 2 Round Brilliant Diamond Drop Earrings

Diamonds Worn In Unexpected Ways

•*Carey Mulligan – Fred Leighton - 19th Century Diamond Riviere Necklace worn in her hair -20 carats

•*Marion Cotillard – Chopard - Trillion-cut Diamond Hair Clips, 12 carats

•Nicole Kidman – Fred Leighton - 19th Century Diamond Bow Brooch

•Rose Byrne – Neil Lane - Diamond Flower Brooch in her hair; Diamond Flower Brooch on her dress

CARRERA, one of the world's most prestigious fashion sunglass and sports eyewear brands, has announced its inclusion in Usher's latest music video "Hey Daddy (Daddy's Home)", the lead single from the singer's upcoming album Raymond Vs. Raymond.

"Hey Daddy (Daddy's Home)" continues Usher's winning formula for successful hit singles. In the video, Usher reveals the complexity of his life, defined by who he is and where others expect him to be. The CARRERA "ENDURANCE" sunglasses, manufactured by Safilo Group, adorn Usher as he comes home to relax with his girlfriend, a defining moment as it highlights the longing for her love. The stylish and edgy eyewear enhances Usher's playful and fashionable demeanor.

"Hey Daddy (Daddy's Home)" is currently in rotation on all major musical broadcast and on-line outlets. Raymond Vs. Raymond will be available in online and retail stores on March 1, 2010.

The Carrera "vintage collection" features new fashion sunglass styles that resonate with young and stylish trendsetters around the world. Customized with iconic retro detailing, the new models from Carrera have achieved cult status and make a bold fashion statement.

The highly unique and recognizable "ENDURANCE" sunglasses are inspired by an Eighties style and are real attention-grabbers with their teardrop shaped frame done in Optyl (a special plastic material of high performance qualities - registered trademark of Safilo).

CARRERA, one of the world's most prestigious fashion sunglass and sports eyewear brands, has announced its inclusion in Usher's latest music video "Hey Daddy (Daddy's Home)", the lead single from the singer's upcoming album Raymond Vs. Raymond.

"Hey Daddy (Daddy's Home)" continues Usher's winning formula for successful hit singles. In the video, Usher reveals the complexity of his life, defined by who he is and where others expect him to be. The CARRERA "ENDURANCE" sunglasses, manufactured by Safilo Group, adorn Usher as he comes home to relax with his girlfriend, a defining moment as it highlights the longing for her love. The stylish and edgy eyewear enhances Usher's playful and fashionable demeanor.

"Hey Daddy (Daddy's Home)" is currently in rotation on all major musical broadcast and on-line outlets. Raymond Vs. Raymond will be available in online and retail stores on March 1, 2010.

The Carrera "vintage collection" features new fashion sunglass styles that resonate with young and stylish trendsetters around the world. Customized with iconic retro detailing, the new models from Carrera have achieved cult status and make a bold fashion statement.

The highly unique and recognizable "ENDURANCE" sunglasses are inspired by an Eighties style and are real attention-grabbers with their teardrop shaped frame done in Optyl (a special plastic material of high performance qualities - registered trademark of Safilo).

CARRERA, one of the world's most prestigious fashion sunglass and sports eyewear brands, has announced its inclusion in Usher's latest music video "Hey Daddy (Daddy's Home)", the lead single from the singer's upcoming album Raymond Vs. Raymond.

"Hey Daddy (Daddy's Home)" continues Usher's winning formula for successful hit singles. In the video, Usher reveals the complexity of his life, defined by who he is and where others expect him to be. The CARRERA "ENDURANCE" sunglasses, manufactured by Safilo Group, adorn Usher as he comes home to relax with his girlfriend, a defining moment as it highlights the longing for her love. The stylish and edgy eyewear enhances Usher's playful and fashionable demeanor.

"Hey Daddy (Daddy's Home)" is currently in rotation on all major musical broadcast and on-line outlets. Raymond Vs. Raymond will be available in online and retail stores on March 1, 2010.

The Carrera "vintage collection" features new fashion sunglass styles that resonate with young and stylish trendsetters around the world. Customized with iconic retro detailing, the new models from Carrera have achieved cult status and make a bold fashion statement.

The highly unique and recognizable "ENDURANCE" sunglasses are inspired by an Eighties style and are real attention-grabbers with their teardrop shaped frame done in Optyl (a special plastic material of high performance qualities - registered trademark of Safilo).

Diamonds on a daily basis? Yes, please. If jewelry brand JudeFrances could control it, we would all be rocking diamonds every day. A luxury jewelry company JudeFrances has stepped onto the forefront of jewelry with its edgy, yet classic approach. Sold in high end stores such as Neiman Marcus, this five-year old designer brand has set itself apart by blending the latest trends with the elegance of 18-karat gold and diamonds.

Designers Jude and Frances unique styles contribute to the jewelry’s design process. Frances, who grew up in the English countryside, favors a more classic, romantic approach. Whereas Jude, a Texas native, brings edge and sex appeal to the line. Known for their interchangeable hoop and charms, Jude Frances Their spring collection features turquoise (this season’s “it” color), white and yellow gold, and diamonds.

Security was tight at the W Hotels Arrival Lounge at Mercedes-Benz Fashion Week in New York where iconic fashion designer Betsey Johnson unveiled for the first time in the U.S. arguably the world's most expensive spirits container: a Chambord bottle fashioned with $3 million worth of diamonds, gold and pearls.  

Designed by international jeweler Donald Edge, the appearance of the incomparable 'Chambord by Donald Edge' bottle at Mercedes-Benz Fashion Week was the latest stop on a worldwide tour that has taken the bottle to London and Berlin.  From New York it travels to Orlando and Australia for an appearance down-under.  

According to Edge, the unforgettable Chambord orb bottle is decorated with more than 60 carats worth of diamonds including 1,100 round brilliant cut diamonds, pear cut diamonds, a square cut emerald diamond, the finest round pearls and hand-wrought eighteen-carat yellow gold.

In the wake of Valentine’s Day proposals and fabulous gift giving, the lucky ones are smiling from ear to ear as they flash their diamond-encrusted rings or dazzling earrings. As celebrities are constantly dripping in these priceless diamonds from red carpet appearances to glitzy photo shots, their care for these extravagant pieces are minimal.

Taking notes from the late 1993 Playmate of the Year, Anna Nicole Smith, the everyday women can learn important does and don’ts when catering to her sentimental jewels.

Don’t Get Taken Advantage of: Before purchasing your diamond you want to do a little bit of comparison pricing. Don’t feel the need to buy name brands, remember you want to get more bling for your buck!

Do Buy Insurance: Similar to that of homeowners insurance, jewelry insurance will protect your valuable pieces from being lost, damaged or stolen. A quick appraisal is required before your priceless pieces can be insured.

Don’t be Trashy be Classy: Don’t let trendy styles rule your purchase. Purchase something that is classic and timeless, after all this is an investment piece.

In the wake of Valentine’s Day proposals and fabulous gift giving, the lucky ones are smiling from ear to ear as they flash their diamond-encrusted rings or dazzling earrings. As celebrities are constantly dripping in these priceless diamonds from red carpet appearances to glitzy photo shots, their care for these extravagant pieces are minimal.

Taking notes from the late 1993 Playmate of the Year, Anna Nicole Smith, the everyday women can learn important does and don’ts when catering to her sentimental jewels.

Don’t Get Taken Advantage of: Before purchasing your diamond you want to do a little bit of comparison pricing. Don’t feel the need to buy name brands, remember you want to get more bling for your buck!

Do Buy Insurance: Similar to that of homeowners insurance, jewelry insurance will protect your valuable pieces from being lost, damaged or stolen. A quick appraisal is required before your priceless pieces can be insured.

Don’t be Trashy be Classy: Don’t let trendy styles rule your purchase. Purchase something that is classic and timeless, after all this is an investment piece.