Jewelry PR Division

This economy seems to spawn creativity when it comes to cross-promotional campaigns. Enter something truly eye catching in a unique environment benefiting a charitable cause and you have the formula for success. Such as with famed fashion photographer, Charles Tracy, and his cross-promotional effort at WolfHome showcasing 50 years worth of photography as an accent to Wolf's home decor and textiles all in an effort to raise money for and promote cancer research at Memorial Sloan-Kettering Cancer Center.

Tracy, whose sister Ruby passed away from cancer, is utilizing the space at Wolf Home to display his infamous works of art. All pieces are paired through color with the decor at Wolf Home. The staging allows for customers to not only appreciate Tracy's photography, but to also envision it as a piece in their home. 

Charles Tracy's photography ranges in price from $2K-$5K and can be viewed through December 24th and then again after the holidays beginning January 6th.For complete info. see www.wolfhomeny.com.

*Photo source: Event Invitation on WolfHomeNy.com

A big trend that we’ve been seeing, with the development of the colder weather, is statement jackets - for men and women. A variety of women’s outerwear is designed to become the outfit, not just cover it up. A good example of this is the rise of trench coats like the Vena Cava dark green trench, and the increasing popularity of structured coats like Betsey Johnson’s Legomutton Coat.

The puffy and oversized jacket trend has been pushed to the wayside with the climb of these structured jackets. This trend amplifies your perfect structure and shape, which is ultimately way more flattering than an inflated coat.

These fitted jackets are designed in a large variety to fit everyone’s ideal fashion style. Some really popular styles right now are patterned coats, like Betsey Johnson’s Peplum Jacket.

Another outwear trend is the pea coat - this has been around for a while and doesn’t seem to be leaving us anytime soon. The pea coat is flattering and can be designed to contain warmth - which all of us appreciate in a winter coat! A few of my favorite pea coat designs are the Howell Pea Coat by Wilfred/Artizia, the Pins and Needles Faux Fur Peacoat from Urban Outfitters, and even the grey wool double breasted pea coat for men by Calvin Klein.

What is your favorite jacket trend this season? Tweet us @PierceMattiePR.

PANDORA, an international fine jewelry company, is pleased to announce the opening of a new PANDORA concept store in New York City's SoHo shopping district. The new store is located at 412 West Broadway between Prince Street and Spring Street.

The 750-square-foot SoHo location carries the entire affordable luxury jewelry collection, including the newest Autumn/Winter assortment. Known for its signature charm bracelets, PANDORA's hand-finished jewelry in sterling silver and both 14K and 18K gold captures the unforgettable moments of life with romantic and feminine pieces that inspire women to embrace their individuality and celebrate their personal style. The PANDORA collections include watches, necklaces, earrings, pendants and stackable rings, and hundreds of hand-finished charms made from the finest 14K gold, sterling silver and gemstones.

The store is owned by Camile Hannoush, one of eight brothers who together own and operate 23 PANDORA stores. "Our years of experience with PANDORA have led us to believe that a store in SoHo would be a perfect fit for attracting visitors to the city as well as local residents," said Hannoush, owner of PANDORA SoHo.

Anthony Asinas, Director, Retail Franchise, PANDORA North America added, "We are thrilled to be able to add a PANDORA location to New York City's largest shopping destination. With shoppers traveling from all over the world this is a prime location for women to make their shopping experience unforgettable." 

The new store makes one of the most popular and requested jewelry brands on the market even more accessible to New York City shoppers. PANDORA SoHo hours are Monday through Thursday 10 a.m. – 8 p.m.; Friday and Saturday 10 a.m. – 9 p.m.; and Sunday 10 a.m. – 7 p.m. The store neighbors Emporio Armani, Diesel, D&G, Max Azria and Stuart Moore among many other iconic fashion brands.

Full floral arrangements…to singular flowers…anything pertaining to petals is what’s modish in the midst of many jewelers at this time.  Keeping up with the floral jewelry trend this year doesn’t necessarily require the purchase of loud and kitschy pieces. 

Essentially we want to keep our accessory medley a mixture of ornate and basic fundamentals.  I have selected a few adored pieces from Lanvin.

Favorite Florals:

Brooch Asymmetric Flower ($1,145): Its asymmetric shape exudes a sense of innate, elegant style, rather than a stiff facade attempting to achieve perfection.  Brooches are not merely for the ripened.  I deem that this particular jewelry genre (brooch) and style (floral) one of the most imperative in effort to complete a classically beautiful ensemble. 

Petals Necklace ($795): With this overly long, brass chain, play with the option of doubling your necklace into a completely different look.  The horde of polyester flowers, topped with pearls creates a girlish looking pale pink bouquet around the neckline.  Dress it up, or dress it down.  Any solid, basics (black, gray, white, crème, etc.) would pair well this unique piece. 

Petals Necklace ($685): This petals necklace alternative is creates more of a single petal motif, in contrast to a cluster or bouquet motif.   Available in off-white or plum, either pallets accent any wardrobe basics such as the aforementioned color choices. 

When we think floral, it’s only habitual to think gaudy, when this isn’t essentially spot on.  Try something different with these a la mode pieces by Lanvin. 

How do you feel about the floral jewelry trend?  Let us know @PierceMattiePR.

Wear Your Music, the creators of the Original Artist Bracelet, succeeded in donating over 60,000 dollars to charity in 2011. The Original Artist Bracelet is custom-made from the intertwined guitar strings of music icons with profits donated to individual musicians' charities of choice.

Over 150 artists including modern favorites Jason Mraz, John Mayer and Jack Johnson, classic legends like Eric Clapton, Pete Townsend and Gregg Allman and country music icons like Dolly Parton and Tim McGraw are donating their strings to create The Original Artist Bracelets.

"We created this company in 2007 when we noticed that musicians were just tossing away their used guitar strings," explains Hannah Garrison, Co-Founder of Wear Your Music. "We wanted to use these guitar strings to make a difference by recycling a piece of rock memorabilia to create bracelets for fans. We took it a step further and decided to donate the proceeds from the sale of the Artist Bracelet to the musician's charity of choice."

Wear Your Music has sold over 1000 artist bracelets in 2011 alone.

"People are becoming more socially conscious," continues Garrison. "This fuels our success and allows us to make an even bigger difference."

Prices for The Original Artist Bracelets start at $50. www.wearyourmusic.org

LarsonJewelers.com, the leading online retailer of tungsten rings, announced today they have expanded their extra wide tungsten rings line from Thorsten Rings. The increase in styles is due to popular demand. The extra wide line is ideal for men or women who prefer a bolder look that comes with an exceptionally wide tungsten carbide ring.

Due to the people’s preference for wider rings these days, couples have been responding very positively to this line. “We have had many customers ask us to increase the number of styles in our 10 mm and 12 mm tungsten carbide rings line, and we listened,” says Jonathan Larson, founder of LarsonJewelers.com.

Larson Jewelers is proud to be the first to carry a 10 mm wide tungsten and black ceramic ring. We all know that tungsten is prized for its extreme hardness and scratch resistance. However, few people know that ceramic, which is non-metallic, is also known for its scratch resistance and durability. Ceramic is a new light weight material that is becoming more and more popular to use in jewelry making. When combined with tungsten, it makes the jewelry piece have a more balanced weight feel, which makes the ring, not too light and not too heavy. Black ceramic is black all the way through, so even if you manage to scratch it, it will not be easy to see. Black tungsten is a coating, so if scratched, you will see the silver tungsten color underneath. This is a major advantage of black ceramic. Sizes range from 6.0 to 14.0 to accommodate any man’s finger size and most common women’s sizes. Wide rings aren’t just for men with larger finger sizes. Many people prefer the look a wide ring on their hand and with tungsten’s affordability such a big ring will not cost an arm and a leg.

Although these rings are wider than normal, they are by no means uncomfortable. Thorsten Rings, the manufacturer, has carefully designed these rings to ensure they don’t feel bulky and uncomfortable. They have managed to machine these rings into a sleek style and they are made in comfort-fit design, which means the inside of the rings are rounded so the inner edges of the ring won’t dig into your fingers after long periods of wear. They also come with an industry leading lifetime warranty that all Thorsten Rings come with, which covers everything from size exchanges to full replacement in case of accidental damage. As always, there are no additional fees charged to customers to use the lifetime warranty.

With the year 2011 coming to an end, BillyTheTree Jewelry has announced its top-sellers from the Holiday season, and is reflecting on a year of unprecedented growth that has stunned everyone at the company.

“2011 ended up being a tremendous year for us. We are so thrilled to announce that it was a year with record growth and sales for us. Our strategy of offering unique jewelry, watches, sunglasses, and accessories, while providing industry-leading customer service is paying off, and is getting a lot of recognition from our customers,” said Robin Weber, president of BillyTheTree.com.

One could say that Los Angeles jewelry designer Aneela Manori leads a semi-precious, charmed life. The number of shops that now carry her stunning gold and sterling silver jewelry nearly doubled last year—and Manori feels good about 2012.

In 2011, Manori made a big splash on the East Coast, introducing her line of sterling silver and exotic raw stones this year at Flock Boston, Pure Barre, Felicity Sweets, and ABRANO Silver in the Boston Area.

“Boston is a wonderful town, and it’s very flattering to have these wonderful retailers representing the London Manori jewelry line,” said Manori, owner of London Manori. “I am very grateful for the partners I have found in Boston and in Southern California, and for the surge in demand for my jewelry line.”

Celebrating a decade of elegance, JIC (Jewelry Information Center) acknowledged the achievements and honorees in the fine jewelry industry at the 10^th annual GEM Awards gala, hosted January 6th.

The successes of fine jewelry retailers, manufacturers, designers and communicators are awarded and honored each year at the highly regarded GEM Awards.  Held at Cipriani, 42^nd Street, New York City, the GEM Awards expressed praise to Ralph Destino who was awarded the Lifetime Achievement.  Destino has carried many prior achievements and positions, including former Chair of JIC. 

The GEM Awards Corporate Communications Award was delegated to Chanel Fine Jewelry.  2012 celebrates the 80^th Anniversary for Chanel Joaillerie by its founder Gabrielle (Coco) Chanel in November of 1932.  Eighty years later, Chanel Fine Jewelry still conveys it’s excellence and superiority. 

Any outfit can be good, but the right accessories make an outfit great. Shopping for jewelry can be exhilarating and anyone can own a jewelry box full of amazing pieces, but it takes a true fashionista to be able to accessorize the right way. 

Lee Angel makes that easy with all of their beautiful pieces. Based in SoHo, Lee Angel is right in the middle of the fashion world, making it easy to develop new ideas and trends. Lee Angel, created by Roxanne Assoulin, has been featured in major magazines here in the United States and throughout the rest of the world and has been a hit accessory on the runway.  

Lee Angel does a beautiful, artistic job of being casual and fun, yet daring and fashion forward. One of the best things about Lee Angel is that all age groups who strive to find beautiful jewelry to complete their look can wear these pieces.

One of my favorite pieces is the Desiree Large Collar Necklace. It is the best chunky necklace to polish off any simple outfit and would go so well with a pair of skinny jeans, flats, and a button up blouse (with the necklace under the collar!)

Another favorite piece is the Martine Gunmetal Crystal Bracelet. The hardness of the gunmetal and the softness of the crystal make this piece very unique and beautiful, leaving it is edgy and girly at the same time.

A great everyday piece is the Lilliana Crystal Button Earrings. They are a beautiful replacement to the everyday pair of studs as they offer more detail and intricacy and you are bound to get many compliments on them.

Check out Lee Angel to find your statement jewelry pieces to take your favorite outfit from good to great! What’s your favorite statement piece? Let us know @PierceMattiePR

Lets face it: When you are getting married and you mention to your guy that it's time to go ring shopping for him, it might be an easier task to move a mountain. Ultimately he will probably just let his bride-to-be pick out the ring for him. Most men don’t know anything about jewelry and they are fine with that. Wedding rings all look the same (in an untrained man's mind anyway.) Verragio for men has created textured metal wedding bands that allow for more self-expression and individuality. You might even be able to get him to want to go check them out with you.

These rings are very cool because they are not just a chunk of metal wrapped around your finger. They have personality. They feature classic designs with cutting edge technology. Some have smooth lines running around the ring, some have intricate crisscrossing patterns and for those who want to keep it simple some are smooth on top with designs in the side. There is something for everyone and every style. Women spend a lot of time picking out the perfect ring. They want to be individual and unique. Verragio textured metal rings allow men to do the same. Who doesn’t want to be the guy with that cool ring that people are talking about?

These bands are good-looking and unique but they are quality made too, which means they are going to last. Each ring comes in palladium, gold and platinum. Tell us your favorite designs @PierceMattiePR

 Reinforcing its position as the avant-garde leader in the luxury watch sector, TAG Heuer today announced the opening of its second North American flagship boutique in Aventura Mall's new luxury wing. Upon arrival of the 800-square-foot store, consumers will enjoy the ultimate shopping experience with accessibility to an extensive assortment of high-end TAG Heuer timepieces, limited-edition styles, lifestyle accessories and Avant-Garde communication devices.

More "lifestyle lounge" than retail store, the boutique is adorned with TAG Heuer accessories that range from vintage stainless steel cufflinks to the brand's technologically advanced eyewear and ground-breaking communication devices, allowing customers to integrate TAG Heuer into all aspects of their lives.

"TAG Heuer personifies avant-garde design and innovation, a perfect match for a city at the forefront of global style like Miami," says Alyssa Mishcon, Vice President of TAG Heuer North America.  "As one of the largest luxury destinations and highest grossing malls in the country, the Aventura Mall will not only build TAG Heuer's presence in the U.S., but also amongst International shoppers.

Designed by renowned architect Eric Carlson, the Aventura boutique captures the world of TAG Heuer with an inviting ambiance that allows shoppers to truly immerse themselves in the brand's 151-year legacy. Ornamented with displays of engineering prowess, the lifestyle boutique also showcases the new Carrera Mikrograph 1/100th Second Chronograph, the world's first, fully integrated, COSC-certified mechanical chronograph with a column wheel system that displays 1/100th of a second by a sweeping central hand. 

Staying true to the brand, the overall aesthetic marries sophisticated glamour and timeless interior design with customized wall displays made of dark zebrawood, finely hand-brushed aluminum, glass and cream leather. Contrary to customary watch displays, TAG Heuer's vitrines boast a gallery-like feel with integrations carved into the architecture—showcasing the product at eye level—ensuring that customers can shop in an effortless and comfortable manner. The brand's motor-racing legacy also has a strong presence highlighting such automotive-inspired collections as the legendary Monaco or sporty Formula 1 line. Feminine styles are also housed in niche displays of their own.

Eccentric designs and Caviar jewelry are just a couple items that Andrea Corson creates. Her jewelry is handmade from sterling silver, gold, brass, and bronze with timeless designs with a modern twist. All of her pieces are one of a kind and individually made.

Andrea Corson creates rings, bracelets, necklaces, earrings, key chains, hair accessories, broaches, and belts. Her designs are available to purchase in 14 locations globally as well as online.

Her jewelry is affordable (between $50-$300) and since each piece are one of a kind, that means wearing jewelry that is not identical to anyone else's. Take a look at her amazing designs or even to learn more about her at www.andreacorson.com Have you worn any of her jewelry? Tweet us @PierceMattiePR.

Who doesn’t love to get a compliment on items they are wearing? I know I sure do. Just hearing, “Hey, love that necklace!” can give anyone that little extra boost of confidence to get through the day.

With the spirit symbols, cosmic connections, intention talismans, crystals and colors, and astrology jewelry, Amy Zerner Jewelry is sure to catch eyes and inspire you throughout your day. A few of my favorite and unique pieces come from the Spirit Symbol Jewelry line and include the Spiral Snake Bracelet, Buddha Necklace, and Snake Necklace (with a turquoise embellishment!)

Amy Zerner is not only the designer of Amy Zerner Jewelry but she has also inspired people through her tapestry collages, one-of-a-kind jackets, coats, and caftans, and the books she has co-authored with her husband. Amy looks for inspiration for each of her unique pieces in symbolism, classic myths, and other imaginative stories. Because of Amy’s unique individualism and remarkable talent she has received the National Endowment for the Arts Fellowship in painting.

Where do you look for daily inspiration? Let us know @PierceMattiePR

Forevermark diamond designer collections debuted on the red carpet of the 69th Annual Golden Globe Awards, with Golden Globe Winner Michelle Williams dazzling in Fred Leighton for Forevermark diamond jewelry.

Classic diamond jewelry trends in the form of diamond cuffs and bangle bracelets, diamond studs, drops and chandelier earrings, right hand rings and diamond broaches emerged as top picks on the red carpet. Whether a nominee or simply part of the Golden Globe Awards excitement, stars looked to Forevermark diamonds, the world's most carefully selected diamonds from the DeBeers group of companies, to complete their red carpet looks.

The following Actresses graced the Red Carpet of the 69th Annual Golden Globe Awards and attended Golden Globe Awards Industry Parties wearing Forevermark diamond jewelry:

• My Week With Marilyn Best Actress Golden Globe Winner Michelle Williams chose a Fred Leighton for Forevermark Diamond Garland Headband, Fred Leighton for Forevermark Diamond Stud Earrings and a Fred Leighton for Forevermark Diamond Snake Ring
• Revenge Actress Ashley Madekwe attended the InStyle and Warner Brothers Golden Globe After Party and sparkled in an A. Link for Forevermark Diamond Lattice Bracelet, Trau for Forevermark Diamond Marquis Ring, Forevermark Single Stone Bangles, and Forevermark Three-Stone Diamond Bangles.

Earlier in the week, a strong gathering of Hollywood talent came out to support the debut of Forevermark Designer Collections in an InStyle Magazine and Forevermark co-hosted cocktail event.  The event showcased a presentation of designer capsule collections featuring Forevermark diamonds at Beverly Hills Hotel. Golden Globe Winner Michelle Williams sparkled in Forevermark diamond jewelry, along with Miss Golden Globe 2012 Rainey Qualley, Rebecca Romijn, Julianne Hough, Jessica Szohr, Leven Rambin, Aasha Davis, Julia Jones, Jessica Joffe and Azita Ghanizada who all donned pieces from the Forevermark designer collections at the event.

Among the featured Forevermark designers are Hoorsenbuhs, Fred Leighton, Kimberly McDonald, Me and Ro, Stephen Webster, Martin Katz, Mimi So and Neiman Marcus Private Collections. Other stars came out to support the showcase including Golden Globe presenter Jessica Alba, Mary J. Blige, Forrest Whittaker, Busy Phillips, Rosanna Arquette, Alexandra Breckenridge, Sophia Bush and Nina Dobrev.

Today JewelMint.com released "The Look," the first fashion film in a new online series featuring actress Kate Bosworth.  "The Look", directed by acclaimed filmmaker Michael Polish (Twin Falls Idaho, For Lovers Only, Big Sur) will also launch JewelMint's first national television broadcast campaign on January 14th.  Each film will premiere at the beginning of every month on JewelMint.com and will feature that month's exclusive jewelry collection. Viewers can expect to see something new every month; from slice of life moments to more narrative traditional structures, each film in the series will vary in tone, length and story.

The fashion films will be distributed to various media outlets and will also be available on JewelMint.com, JewelMint's YouTube Channel (youtube.com/jewelmint) and JewelMint's Facebook page (facebook.com/JewelMint).

With almost one million fans on Facebook, these monthly online experiences offer JewelMint and Kate the opportunity to share Kate's creativity with JewelMint's Facebook community. JewelMint is also launching a Facebook application [http://apps.facebook.com/shopkateslook/], which enables customers and fans to shop Kate's looks from each of the fashion films.

Kate Bosworth commented, "This project gives me the opportunity to merge together two worlds I love - fashion and cinema.  With the visionary film maker Michael Polish at the helm of this series, customers can expect a different inspired experience every month."  

BeachMint CMO, John Volturo, added, "We are so excited to showcase not only Kate's talent as a designer, but to incorporate her on screen presence as an actor into the JewelMint brand.  We are always looking for ways to create fresh and exciting experiences for our customers and we feel these fashion films are reflective of that mission."

Job Description

• Plan and execute client activities in a timely, efficient and high quality manner under the direction of an Account Director
• Keep client programs on track and ensure all deadlines are met
• Develop and edit written materials including press releases, online materials and general client correspondence
• Execute media relations efforts including media list development, pitching and developing strong ongoing relationships with the media

• Minimum four years of professional experience required, agency experience preferred.
• Strong written and verbal skills, confident style in communicating with clients, and a proven ability to effectively organize and manage multiple tasks
• Solid client relationship and critical thinking skills
• Strong understanding of public relations concepts, tactics and media relations.
• Independence and autonomy with respect to their responsibilities and exhibit a deep understanding of the clients, accounts and industry
• Strong editorial relationships in the beauty arena
• Ability to work well with others in both team and independent environments, as well as motivate junior staff
• Positive, professional, and flexible attitude that lends itself to quality client service

Jewelry has long been sought after to make us look beautiful and establish our individuality. Men have dug in the earth for the precious metals and stones that make up the most sought after jewelry today all for the sake of beauty. What if the jewelry you were wearing could do more than just make you look beautiful? What if it would benefit your health emotionally, mentally and physically?

The designers of High Chi Energy Jewelry believe that the biggest pollution problems are harmful electromagnetic fields, which are produced by any electrically charged device. They believe these have negative effects on the human body. The idea is based on ancient Egyptian philosophies regarding good and bad energy. High Chi “energizes” the jewelry’s metal to help defend against negative energy. After 15 years of research it has become more than just jewelry, it is about healing for them too.

It might sound like something out of this world, especially in a western culture, but High Chi jewelry is beautiful regardless. The geometric patterns make it look like something straight from the ancient Egyptian culture. High Chi is the perfect accessory to add variety to your jewelry collection. High Chi offers rings, earrings, pendants, necklaces and men’s jewelry. If you are looking for something new or just different you will surely be able to find something to fit your specific personality at www.highchi.com. Who knows, maybe you will experience some inner healing too.

The "World's Top 100 Most Valuable Luxury Brands Official Release ", organized by World Luxury Association, was successfully held in January 2012 in Beijing. This event, commonly referred to as the "Luxury Oscar Awards", bring together the Top 100 luxury brands in such diverse fields as aircraft, yachts, cars, jewelry, watches, fashion, liquor, cosmetics, resorts and Innovation brands. The rapid development of China's luxury consumer market is garnering global attention. World Luxury Association's official report on 2012 shows that China has become the world's largest consumer of luxury goods. The report predicts: With the phenomenon of RMB appreciation and depreciation of the Euro and the number of Chinese traveling to Europe in 2012, total consumption of luxury goods is expected to reach 59 billion Euros – a record high. The spending power of Chinese overseas will urge China to become the world's most powerful luxury consumer purchasing country.

World Luxury Association Top 100 List:

WLA-World's TOP10 Fashion:

Hermes
Chanel
Louis Vuitton
Christian Dior
Ferragamo
Versace
Prada
Fendi
Giorgio Armani
Ermenegildo Zegna

WLA-World's TOP10 Aircraft:

Gulfstream
Bombardier
Dassault
Embraer
Hawker Beech
Cessna
Cirrus
Eurocopter
Bellhelicopter
Sikorsky

WLA-World's TOP10 Yachts:

Azimut
Sunseeker
Ferretti
Lurssen
Riva
Wally
Princess
Pershing
Beneteau
Itama