Home shopping channel, Shop NBC has announced the return of its popular designer jewelry line, Dallas Prince Designs during their Designer Day event Sunday, October 16th. Dallas Prince, who first appeared on Shop NBC from 2004 through 2009, was lured away by their competitor, HSN, for the past two years. While at HSN, Dallas Prince Designs was a successful premiere concept with her 14k Gold Gemstone Jewelry and her Sterling Silver Marcasite line. Dallas was the network's only high-end designer line outside the HSN contractual family.
Shop NBC had several of its brand name jewelry concepts leave during a management change that threatened the success of the multi channel network. However, many changes including the arrival of CEO Keith Stewart and several others from his team at QVC have raised the successful climate at the network. It was a goal to rejuvenate their previous luxury jewelry brands such as Sonia Bitton and Dallas Prince Designs to bring back their high end jewelry customer.
With the return of Dallas Prince to Shop NBC, she is joined by her husband, Vincent Ciurluini and the premiere of his new line, Eugenio Jewelry Designs which adds to the lineup for their Designer Day Event. Vincent and Dallas have built their jewelry business under the umbrella of Dallas Prince & Company from Los Angeles over the past 13 years with several jewelry lines in production for the home shopping industry. As an artist with a design background in print and television, Dallas has achieved tremendous success with her unique styling for jewelry. "It has been a very natural transition to design jewelry with the same detail, texture and vibrant color palette as my paintings", says Dallas, "but my love for repurposing old vintage jewelry became a passion and the basis for my design concept."
As if things could not get any better for Dallas, she is also announcing the nationwide launch of a Signature Dallas Prince Collection for Ultra Diamonds Stores also happening in the month of October. Ultra began its talks with DPCO owner, Dallas Prince in February of this year and her new jewelry collection rolls out in just two weeks in all stores. Look to see a lot of Dallas Prince Designs jewelry this holiday season!
