Greenpoint-based jewelry company Fetty has a rock-and-roll and cutting edge vibe. Founded by ‘garage glam’ rock artist Justin Tanter of the ‘Semi Precious Weapons’ his personal style pervades the collections.
Between his childhood and creative nature, Tanter’s journey into design was only natural. He craved another outlet for his creativity apart from the music. Due to his experience in his mother’s jewelry business he landed himself a job working in a jewelry store in his early days in New York. Gradually, he began to design his own pieces to be sold as merchandise at the Semi Precious Weapons’ shows.
The pieces themselves were rock-and-roll themed with charms and pendants typically shaped as a variety of hearts and weapons. The designs quickly caught the eyes of large retailers such as Urban Outfitters and Hot Topic, who picked up the collection. From the positive public feedback, Tanter garnered the courage to take the jump of founding his own company where he could distribute and sell his jewelry.
The designs have progressed from the early days of heart and weapons and feature an array of interesting designs. His high-end collection ‘Fetty Signature’ sold at Barney’s, showcases rings, necklaces, earrings, bracelets and bangles set in sterling silver with diamonds spelling out words such as I Love You, Yes and Forever, written in Standard American Braille.
Fetty Signature Jewelry is all sterling silver, 14K Gold and Diamond. To view the full collection visit www.Barneys.com or www.TheFetty.com.
