Following on from the success of its twitter feed, H.Samuel introduces its Facebook page. The jewellery retailer is keen to interact more with its consumers by using Facebook. By offering exclusive competitions and up to the minute trend stories that are not featured on the main website, H.Samuel hopes to encourage consumers to share their comments and create a hub of consumer activity.
The current H.Samuel retail website features seasonal promotions such as Valentine’s Day and Mother’s Day where hero lines and offers are promoted. The jewellery retailer also features an extensive list of well known brands, gold buying service, online brochure, buyer’s guides and news pages.
The H.Samuel Facebook page http://www.facebook.com/HSamuelTheJeweller not only showcases new jewellery and current trends, the retailer offers information on men’s jewellery, as well as watches, gifts and collectibles. Since launching its Facebook page H.Samuel has also featured exclusive competitions to win men’s Urban Steel jewellery, ladies’ Guess jewellery http://www.hsamuel.co.uk/webstore/l/jewellery/brand|guess/ and a family gift ideas guide http://www.hsamuel.co.uk/webstore/giftideas.do. By creating interesting editorial features, H.Samuel is inviting consumers to become part of something new and exciting.
Consumers interact with retailers on Facebook in order to find out more about products. Not only can consumers be up to date with information, they can also communicate directly with H.Samuel if they wish to enquire or share their own information about products.
The H.Samuel Facebook page will include exclusive Facebook competitions, promote in store design events, new brands, trend updates and style features, new collections and products, gift guide’s, editor’s picks and much more all designed to give the consumer access to the best deals, offers and trends whilst also being informative and entertaining.
The UK’s favourite high street retailer is keen to develop its relationship with the consumer, offering a sneak peek of what’s coming up including in store events that consumers can attend, to the latest charity campaigns or specific product launches. H.Samuel wants consumers to use Facebook not only to keep up to date with editorial features, but also to share their own jewellery tips or thoughts.
H.Samuel is the nation’s favourite High Street Jeweller with over 340 stores and a retail website at http://www.hsamuel.co.uk. Featuring an incredible range of branded watches, H.Samuel also has a stunning range of jewellery, collectibles http://www.hsamuel.co.uk/webstore/collectibles.do and gifts for all occasions, offering something for every taste and style. H.Samuel is part of the Signet Group, the world’s largest speciality retail jeweller.
