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Jewelry PR: Bittersweets NY

For those not fond of tradition, Bittersweets NY is the ultimate indie jewelry brand. Bittersweets designs draws attention to the beauty in everyday things…especially those things that aren’t traditionally beautiful. Whether it’s twigs, maggots, or anatomically-correct hearts, you’ll find the designs to be stunningly different, though a bit unorthodox.

Bittersweets was founded in 2002 by a girl who used to work at a foundry for famous people and the pre-television housewives of New York. Her art experience and love of sculpting drove her to start her own jewelry brand, and Bittersweets NY was born soon after. The concept lies within making the ordinary extraordinary. In their words, why reinvent the wheel?

Take their Brilliant Twig Ring collection, for example. The band of each ring is modeled after real twigs, cast by hand for a completely inimitable look. The earring, bracelet, and necklace collections promise more of the same uniqueness. Aside from paying an amazing attention to detail, the brand has an intrinsic sense of humor, with sarcastic product descriptions and products that are sure to be conversation starters.

One of my favorite designs is the Vampress wedding ring, perfect for Twi-hards and Trueblood lovers everywhere. The ring features a half-carat brilliant-cut stone clenched between a set of vampire teeth. Just like the kiss of a vampire, this wedding ring promises the wearer will be loved forever and ever. Not in the market for a wedding ring? There are other vamp options within the collection, all of which come in sterling silver, yellow, white, and rose gold.

Bittersweets NY jewelry has been praised by Marie Claire, Daily Candy, and Page 6, among so many others for their nonconformist attitude and handmade treasures. Visit www.bittersweetsny.com to have a look for yourself. Don’t see anything you love? The company also takes custom orders and is glad to fulfill customers’ jewelry visions.

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This page contains a single entry from the blog posted on January 31, 2011 8:27 PM.

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