When you think about the one jewelry item that stands out as the most versatile, timeless and the only piece that is still in trend no matter the season, the only answer that comes to mind is diamonds. During the recession it was clear: if consumers were purchasing jewelry, it was as on investment pieces not trendy items. However, the diamond marketing we were seeing was geared more towards the bridal market (which is apropos since you really can't have a wedding without a diamond engagement ring) than anyone else. Now that our economy seems to be back on the uptick that is all changing and marketing diamonds for holiday gifts is back in style.

While Beauty PR is tackling Kate Middleton's manicure, and Fashion PR is all over the dress and shoes, Jewelry PR can't get enough of the engagement ring. And while it is not just any engagement ring, it is Princess Diana's after all, it is atypical in that it involves a gemstone surrounded by diamonds. (Thanks Prince William for igniting the energy back into the public's love of jewelry!)

The interest in diamonds never wanes and while that Canary Yellow Diamond or Pink diamond may be out of reach for most consumers, your typical stone can come in so many shapes, sizes and cuts that just about anyone can afford it. (I personally am making it my goal to own a Le Vian Chocolate Diamond one day!)

Have you noticed the increase in diamond marketing so far this holiday season?

*Photo Credit: Sak's Fifth Avenue for David Yurman