Kensie today announced the launch of its ecommerce site at kensie.com. The 'pretty with an edge' brand provides runway inspired pieces for the modern girl and launches the online shopping site with the full collection of kensie and a select amount of kensiegirl, including shoes and handbags.

"Historically, our site has been a great creative tool to showcase the kensie brand. Changing to an ecommerce site takes kensie to the next level," says Eric Karls, president of kensie. "The ecommerce site further expands our reach, providing additional access to kensie products."

The site provides trend features on current looks with the kensie spin, a blog reflecting kensie culture, and the "I feel pretty" function allowing users to share their idea of pretty. It will be a go-to site for those looking for ideas on dressing in a 'paris meets street' sort of way.

kensie.com launches with the "Watch me change" video highlighting the ever-evolving way girls dress and an offer to receive $25 off your first purchase.