Global beauty and fashion direct selling giant, AVON has announced that has purchased fellow direct sales company, Silpada, for $650 million. Silpada, known for its sterling silver jewelry, has proven to be a successful contender in the home party business since it began in 1997. With its sales figures around $230 million per year, it's easy to see why AVON would make the move to incorporate them into their portfolio.

While AVON's main focus has always been beauty, fashion has also remained a component of the company. It's been said that Silpada will remain a separate company, such as Liz Earle has once it was acquired by AVON earlier this year. 

So will the success of Silpada help profit margins moving forward for AVON? It'll certainly be interesting to see if this changes anything for both companies.