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Jewelry PR: The Eclipse Engagement Ring

As if the excitement for the release of Eclipse on June 30th wasn't enough, you can now own jewelry based on what Bella Swan wears in the 3rd installment of the Twilight Saga. Infinite Jewelry Company and Stephenie Meyer have collaborated to give Twilight fans a more intimate connection to the lead characters via jewelry. Best of all, you can now own Bella's engagement ring, that is not only beautiful, but comes in 3 price points to make it affordable for anyone's wallet (considering most Twilight fans are still in their teens.)

Bella's Engagement Ring, which comes in Yellow and White Gold (plating if you select "fashion"), carries 13 stones; Russian CZ's if you choose the Fashion Engagement Ring ($35), brilliant cut CZ's if you choose the Fine Engagement Ring ($479) and brilliant cut, SI1 clarity, G-H color diamonds (1.06 carats) if you choose the Genuine Engagement Ring ($1979.)

My prediction is that these will sell out quickly, especially due to the way in which the jewelry company is offering them, which I think was a very smart move. So will your love for all things Twilight drive you to purchase this ring?

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This page contains a single entry from the blog posted on June 15, 2010 2:55 PM.

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