It seems that more and more products coming out of China are not only becoming synonymous with the words cheap, but also toxic. And so here we go again as recent reports about children's jewelry retailer Claire's and Miley Cyrus' Hannah Montana jewelry line for Walmart are being pulled from shelves due to being made with cadmium. Cadmium, as you might recall, is toxic to both bones and kidneys. As stated in the Pocono Record sometimes, "A low price comes at too high a cost."
So what PR strategies can Claire's and Walmart do to regain parent's trust when it comes to their jewelry products?
- Immediately tackle this head on and admit what was done. Don't let the newspapers and media own this story.
- List the facts and how you aim to resolve the problem. Stay positive noting good things the company has done in the past.
- Keep consumers apprised of how you are rectifying the situation. The fact that these jewelry lines are targeted to children means there will be even more fervor and passion in getting to the truth by news agencies and online news sources and mom blogs. If you aren't honest about it, you are doing more harm than good.
- Going with another manufacuter may cost more, but parent's should know that their children's health is more important than saving a few dollars. Do your research, involve your consumers and deliver a safer product.
