The forward-thinking entrepreneur at EternityDiamonds.com of Brooklyn, NY, has come up with a "how come nobody thought of that before" innovation in online engagement ring sales. Addressing the consumer's fear of buying a high-ticket, sight-unseen item, CEO Rendler has developed a unique program to set customers' concerns at ease.

Called "Try It Before You Buy It," the program combines the benefit of lower online prices with the security of "in-store previewing" for one of the most important purchases in a young couple's life.

Says Rendler, "Jewelry could well be one of the hardest online purchases to make. It's mostly a visual decision, and bridging the gap from photo to finger can often be too big a leap. Everyone acknowledges the fear factor in making one of the most important jewelry purchases of your life from a photo."

Bringing the Jewelry Store to You

EternityDiamonds.com has developed a novel solution to this dilemma by "bringing the store to you." The prospective buyer scouts the huge selection of traditional, contemporary and the hottest ring settings on the Eternity Diamond website and selects up to three possibilities. The company rushes amazingly authentic-looking replicas to the buyer who tries them on, lives with them for 10 days, and selects the one that fits the bill. ("Round-trip" delivery is free and the customer is under no obligation to buy.)

The company then produces the setting (yellow gold, white gold, platinum) and diamond (size, color and quality) according to the customer's specifications and voila! An Internet engagement ring with "in-store" peace of mind!

Says Rendler, "For those who live far from a quality jewelry store, need more selections to choose from, or simply want to make their purchase online, we've crossed all the hurdles to give the customer what they need."

To ensure satisfied customers, EternityDiamonds.com is willing to custom design any ring and has a 30-day return policy