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Emily Armenta Jewelry PR Brand Profile

Inspiration is a funny thing. Designers at New York Fashion Week have been inspired by everything from Chinese zodiac (Vivienne Tam) to globe trotters (Elie Tahari). Jewelry designer Emily Armenta is no different. Her inspiration is Federico Garcia Lorca, a Spanish poet, known for his dramatic and passionate works.

Her duende collection is taken from the Spanish people’s name for Lorca. Duende is interpreted as a mystical concept with no definable definition. It can be “felt in the pulse of flamenco, in the wailings of lost lovers, and in the expression of unleashed passion.” And Emily’s jewelry line Armenta, captures this sentiment perfectly.

It’s a blend of Spanish history and Emily’s Texas background that creates a vintage inspired collection with an updated rock and roll edge. Emily combines mixed metals, including oxidized silver and yellow to create a passionate collection reminiscent of Lorca’s profound poetry. Armenta jewelry is available at Neiman Marcus, as well as online at Ylang 23 and Judith Ann Jewels. Pieces begin at $1,200 but are well worth the craftsmanship and design.

We’re digging the old world moonstone and diamond ring, as it reminds us of Lorca’s poem “Romance de la Luna, Luna, Luna.” The opening lines “The moon comes to the forge, in her creamy-white petticoat,” brings to mind the mystical moonstone bling that can only be described as inspirational.

Photo Credit: Oster Jewelers

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This page contains a single entry from the blog posted on February 22, 2010 9:50 AM.

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