As its name implies, EternityDiamonds.com has a staff that understands how important - and lasting - a diamond ring is to a couple. With that in mind, EternityDiamonds.com offers its online customers a chance to see what a ring looks like before making a purchase decision.

EternityDiamonds.com's "Try It Before You Buy It" service is just that: a way for consumers to see - and try on - up to three replica rings with no obligation. For example, a silver and cubic zirconium look-alike would be sent as a replica for a white gold and diamond engagement ring.

"It's a whole new way to buy products online," said CEO Eli Rendler. "It's exciting and hassle-free for the customer. 'Try It Before You Buy It' is a courtesy to our customers; we simply ask shoppers to return the samples within seven days in the prepaid envelope provided."

Rendler said the "Try It Before You Buy It" service is especially helpful for customers who don't live near a jewelry store or who want options beyond what local stores offer: "We're bringing the store to the customer. It's truly a virtual store."

"We're extremely dedicated to customer service," Rendler continued. "We want to make sure people are happy." Toward that end, EternityDiamonds.com is willing to custom design any ring and has a 30-day return policy. The company also will not only match a competitor's price and refund 100% of the price differential, but will also refund an additional 10 percent.

In addition to exemplary customer service, Rendler said what distinguishes EternityDiamonds.com from its competitors is their new and up-to-date styles. Rendler explained, "Because our company sells to bridal jewelry stores across the country, we know the pulse of the marketplace."

Other customer-oriented features of EternityDiamonds.com include free FedEx overnight shipping and educational resources providing information on diamond shape, cut, color, clarity and weight. They offer thousands of diamonds to choose from and a ring builder to customize your perfect engagement ring.

In addition to the try-at-home service, for a limited time EternityDiamonds.com is offering a free pearl necklace with your diamond ring purchase. To find out more, visit http://www.eternitydiamonds.com or call 888-348-4245.