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Van Cleef & Arpels Jewelry Marketing with Heidi Klum

Can you really own a clover? As jewelry designers attempt to trademark more and more designs I have to wonder, can you really say you own the clover? According to New York Magazine this week Heidi Klum elected to shut down her jewelry line over the legal pursuits of Van Clef & Arpels. So this I feel brings up a good question, can you really own these designs? Doesn’t this remind you of two other design symbols that are very overdone, the bumble bee used by everyone from Joan Rivers Jewelry on QVC to Mary K Cosmetics and also the Butterfly coined by Neiman Marcus but so loved by Mariah Carey, enough to inspire her Elizabeth Arden fragrance. So why can’t we just let Heidi have the clover? I seriously doubt the consumers who buy into her brand and image are the same that shop at Bergdorf Goodman. Thoughts?

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This page contains a single entry from the blog posted on August 10, 2009 2:20 PM.

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