In 2006 the diamond business in Botswana was booming. Since the discovery of diamonds in 1967, it has been nearly 40 years of constant growth in Africa. But, when sales start to decline (a whopping 68% recently), Botswana tries to keep up by “keeping up with the Kardashians.” On Kim Kardashian’s recent stint to the diamond industry in Africa through Russell Simmon’s Diamond Empowerment Fund, DeBeers hired her to promote diamonds from Botswana to the United States.
This 28-year old, reality star does have the credentials, since she is a creative designer.
This isn’t the first time DeBeers has reached out to a notable starlet. In 2002, supermodel Iman signed a million-dollar-a-year contract with De Beers to promote Botswana diamonds, but resigned two years later due to controversy.
What does the style icon, Kim Kardashian, do first to spread the word on her new project? She gave the public a bird’s-eye view through her Twitter account! (Bravo Kim!)
Photo Credit: Jemal Countess/KK/Getty Images for Diamond Empowerment Fund
