The Emmys Celebrate their Diamond Anniversary
In accoradance with wedding anniversary tradition, the Emmys would be having their “diamond year” with their 60th awards cermony this Sunday, September 21. Of course the Emmys' red carpet is full of diamond drenched celebs every year, but an extra special piece, the "Platinum Clutch,” will be showcased at the annual Platinum Guild International USA (PGI-USA) Emmy Awards Jewely Preview starting tomorrow, the 18th, running through Saturday, the 20th.
The “Platinum Clutch” is a beautiful joint venture between fashion and jewelry design with an influential representative from both ends: Cate Adair, better known as the costume designer for the fashionably
influential series Desperate Housewives; and Kwiat Diamonds, a century old jeweler that sets it’s elegant diamond design always in platinum.
Adair chose platinum not only for it’s beauty and glamorous image, but also for it’s compatibility with the many diamonds that adorns the top flap of the bag. Platinum doesn’t fade or tarnish and especially helpful, it doesn’t wear away, which securely holds the precious diamonds in place. The integrity of the design could very well outlast the timeless beauty of the gleaming jewelry inspired evening bag.
To get an up close and personal view of the clutch, you can visit the new Kwiat flagship store at 725 Madison Avenue.
The “Platinum Clutch” will probably be one of the most sought after accessories at the annual preview that hosts many top jewelers offering their goods for the borrowing. With an estimated worth of $500,000, the celebrity that strikes platinum and gets to tuck this beauty under her arm will surely be clutching on for dear life.
