The Jewelry Consumer Opinion Council (JCOC), a division of MVI Marketing Ltd, has just published their annual JCOC Year-in-Review. A complete analysis of consumer research from 2007 JCOC omnibus studies is the foundation for the JCOC Year-in-Review.

“Each year, the JCOC is able to build on the archive of consumer research we have collected,” stated Elizabeth Chatelain, president of MVI Marketing Ltd., who goes on to say, “major topics of interest for the fine jewelry and watch industries have been covered in depth.”

This report was designed to be of maximum help to retailers and manufacturers in the U.S. and abroad to better understand their business and how North American consumers will affect it.

In the area of seasonal gift-giving, consumer confidence trends and jewelry buying habits, a few of the major topics covered include: self-purchasing on the rise, trends in Sterling Silver, and some surprising nuances of Valentine’s, Mother’s and Father’s Days, Graduation, and December Holidays. Where the consumer shops, how much they planned on spending and how much they actually spent are reviewed and the findings have already been used by retailers and manufacturers who are JCOC annual subscribers and others who have purchased JCOC studies throughout the year.

The 2007 JCOC Year-in-Review is available as a PDF download for US$695 by visiting www.jcoc.info.