Before they say “I do,” when it comes to diamond engagement rings, many women are saying “I don’t.” Whether it’s the recent concern over conflict diamonds or a surge in creativity, some brides-to-be are choosing gemstones instead of the usual solitaires.

However, just because they’re opting out on diamonds, doesn’t mean these women are saving money. Gemstones, such as emeralds and sapphires, are still very rare and costly. According to the Gemological Institute of America, a ruby can be more expensive than a colorless diamond of similar size.

Since non-diamond engagement rings are just starting to gain in popularity, here are a new set of Pierce Mattie 4 C's just for gemstones inspired by suggestions from Jennifer Howze of the Wall Street Journal.

Customize

“You don't have to buy a rock as big as the Ritz to work with jewelers at creating a ring from scratch…Bring the jeweler pictures of rings you like, browse available styles and sit down with a store's designer to talk about the stones and look you want.”

Consider

“Even when buying a ring straight from a display cabinet, you can make a highly personal choice...Diamonds are the hardest substance found in nature…so if you're choosing a different gem, make sure it can withstand day-to-day wear.”

Compliment

“Many jewelers say platinum is the most protective material to use for settings, because of its hardness and its ability to maintain its color and to complement the color of most gemstones. Gold, however, remains a favorite to use with emeralds and other green stones. White gold is less desirable, but is a more affordable alternative.”

Courage

“If you go for a colored stone, you needn't worry about being matchy-matchy..." Don't be afraid to make a fashion statement.