Despite Paris’ recent trouble with the law, when it comes to endorsing brands, she proves to still be in high demand. Damiani jewelry has just made her the face of its newest collection, Bliss, and with the E Network!’s recent decision to not pick up another season of the Simple Life, this opportunity could not have come at a better time.
“It’s an honor to be part of this campaign, Hilton told E! Online. “I love fashion and I love diamonds,”
The new collection, designed for a younger target, features not only diamonds but also pieces with gold, stainless steel, and wood. Its prices range from $60 to $3,000 and vice president, Silvia Damiani, feels that Paris is perfect for the jewelry’s fashionable and youthful image.
While an Italian designer, Damiani has become a favorite for American celebrities including Brad Pitt who designed his own wedding rings when he married Jennifer Aniston, and Gwyneth Paltrow who was featured in previous advertisements.
For Hilton though, her three-year commitment is just beginning. Already photographed by fashion photographer Ellen von Unwerth, Hilton’s face will soon be seen in magazines, billboards, and on television after Bliss premieres in Italy.
Photo credit: Popbytes
