Diamond.com and ICE.com, the leading online providers of high quality jewelry, are proud to announce that their companies’ jewelry will be showcased at a new, glamorous red carpet affair for celebrities and movie industry insiders during Hollywood’s high-profile Academy Awards week.
Movie stars and other celebrities attending this special event will receive complementary gifts of Diamond.com and ICE.com jewelry which they may wear to various glittering pre-event and post-event Oscar parties.
Earlier this week, ICE.com and Diamond.com jewelry was featured on the Dr. Phil Show on Valentine’s Day when the e-tailer made a special appearance.
When Caryle Womack wrote to life strategist and psychologist Dr. Phil about her boyfriend’s crazy obsession with hunting she never expected to be proposed to on national television. But Diamond.com and the Dr. Phil Show had something entirely different in mind. Thomas Cassels surprised his girlfriend Caryle Womack with a diamond engagement ring by Diamond.com worth $20,000 which he designed especially for her. So the audience would not feel left out, Diamond.com presented all audience members with a ruby heart pendant valued at $175. Visit http://www.diamond.com/customer/diamond_engagement_ring_pendant.jsp for more on the story.
The appearance on the Dr. Phil Show is the second special television appearance for ICE.com and its sister company Diamond.com in as many months. ICE.com also provided audience members of The View with pearl necklaces on a live show on January 10th. Visit http://www.ice.com/customer/pearl_necklace_jewelry.jsp?hm=theView.
ICE.com and Diamond.com are among the online retailers who are taking their products outside the web in interesting and unusual ways, including a youtube consumer research project that was launched also in time for the romantic holiday.
This approach to consumer marketing is a new trend in business concepts for those conducting business on and off the web. Product placement, although not a new concept, is quickly becoming a new word-of-mouth strategy when so much of business marketing is now peer-to-peer on blogs, websites, and even the old-fashioned water cooler.
In fact, the companies’ online blogs, http://www.justaskleslie.com/, which provides great tips from a jewelry expert, and the “icegrrl’s” http://www.sparklelikethestars.com/, a hip and fun look at celebrity jewelry fashion, news, and gossip which highlights lots of eye-catching jewelry (of course), have been extremely successful in helping attract thousands of new customers to the ICE.com and Diamond.com websites. Since the launch of the blogs in late 2005, the companies have seen a 100% increase month-over-month in blog-driven sales resulting in thousands of dollars in incremental sales on a daily basis.
ICE.com has also recently launched a special Spider-Man 3 “Power of Love” Sweepstakes in which contestants could win a set of his and hers rings from ICE.com. In Spider-Man 3, Peter Parker has given himself up to the power of love and is planning to propose to longtime love Mary Jane Watson. Since the sweepstakes kicked off, hundreds of thousands of potential new customers have visited the ICE.com website. Visit www.ice.com/spiderman3 for more information.
About ICE.com and Diamond.com
ICE.com and Diamond.com are the leading online providers of high quality jewelry. With over 20 years of experience, both ICE.com and Diamond.com bring an unprecedented record and reputation for bringing quality jewelry to some of the world’s most prestigious boutiques, now affording our customers the opportunity to acquire exceptional jewelry at incredible savings online. ICE.com and Diamond.com are committed to providing its customers with the very best shopping and service experience online and the very best value, quality, and selection of jewelry in the world.
