February 3, 2012

Jewelry PR: Valentine's Day Savings

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With over 10000 jewelry pieces, crafted in silver and gold such engagement diamond ring, JewelryAffairs.com is the online source for customers to find the perfect gift for their loved ones.

A diamond heart pendant is always a success when it comes to Valentine's Day gifts. Our diamond experts and our master jewelers guarantee that you will have top quality diamonds and service. The only thing our customers have to do is to choose the right pendant for her. Visitors can save up to 40% by using our discount coupons and also by taking advantage of our free shipping option.

JewelryAffairs is also very proud to offer some of the most attractive and classy men's jewelry and in a wide variety of styles like figaro chain and miami cuban link in many sizes at the most competitive prices possible. Visitors also can buy exclusive designs of hoop earrings in gold and sterling silver, gold ball stud earrings, heart lockets and many more in affordable prices.

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February 2, 2012

Celebrity Co-Branding: Brooke Burke Partners with Chad Allison Jewelry

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Chad Allison has a new fan, as in Brooke Burke, a co-host of the highest rated show on ABC, Dancing with the Stars, who is partnering with the brand to launch her first fine jewelry line, Brooke Burke Collection by Chad Allison. As a popular TV personality, actress, dancer, author, model, co-host of numerous shows such as Dancing with the Stars, Annual Golden Globe Awards and Miss America Pageant, entrepreneur co-founder of Baboosh Baby, and Brand Ambassador of Sketchers, Brooke Burke is a multifaceted celebrity who is following her desire to create fine jewelry that reflects her sensibility and to bring beautiful jewelry to women that share similar passions in life.  Her partnership with Chad Allison is a perfect stylistic match with emphasis on romance and timeless elegance. The first collection of assorted 30 styles consists of bracelets, pendants, earrings, and rings in black and white diamonds and colored gems in gold and sterling silver.  This attractive collection retails from $149-$3,000 with the expected distribution of 700 doors within the United States.  The soft launch will occur later this month at the Centurion Jewelry show in Scottsdale, AZ from January 29 - 31 with the official launch planned for Luxury by JCK and JCK Las Vegas Jewelry show from May 29 - June 4, 2012. 

Established in 1999, Chad Allison is a leading designer brand of exquisite fine jewelry collections extensively in both fashion and bridal adored by women in search of couture and innovative designs with a passion for artistic self-expression. 

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February 1, 2012

Inspirational Jewelry Designer Emily Armenta

Artsy and exclusive…Armenta seems to be defining a new avenue for jewelers. 

Emily Armenta has produced a fine jewelry line that is unique, distinctive, and original. She has always had an artist background with creativity running through her veins.  It wasn’t until she had to create a fabricated company with a written business plan for one of her college entrepreneurship classes that she then realized her dreams were about to come true.  She pursued her passion and crafted a fictitious jewelry line.  And no longer fictitious…here Armenta is today…

Armenta expresses her desire to construct creative pieces, and how heaps of her inspiration came from the prominent and distinguished Spanish poet, Federico Garcia Lorca.  Armenta states that she was “immediately moved by his passion and understanding of the power of creativity in all its forms, especially in the way of ‘duende,’ a spirit of unpredictable passions that surges within us, and how it manifests itself as a creative force.”  Carrying out the ‘duende has been Armenta’s largest inspiration. 

Have you checked out Armenta Jewelry?  What do you think of such unique fine jewelry pieces?  Let us know @PierceMattiePR.  

(Also read: Why We Love Emily Armenta Jewelry)

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January 31, 2012

World Luxury Association's Top 100 Most Valuable Luxury Brands

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The "World's Top 100 Most Valuable Luxury Brands Official Release ", organized by World Luxury Association, was successfully held in January 2012 in Beijing. This event, commonly referred to as the "Luxury Oscar Awards", bring together the Top 100 luxury brands in such diverse fields as aircraft, yachts, cars, jewelry, watches, fashion, liquor, cosmetics, resorts and Innovation brands. The rapid development of China's luxury consumer market is garnering global attention. World Luxury Association's official report on 2012 shows that China has become the world's largest consumer of luxury goods. The report predicts: With the phenomenon of RMB appreciation and depreciation of the Euro and the number of Chinese traveling to Europe in 2012, total consumption of luxury goods is expected to reach 59 billion Euros – a record high. The spending power of Chinese overseas will urge China to become the world's most powerful luxury consumer purchasing country.

World Luxury Association Top 100 List:

WLA-World's TOP10 Fashion:

Hermes
Chanel
Louis Vuitton
Christian Dior
Ferragamo
Versace
Prada
Fendi
Giorgio Armani
Ermenegildo Zegna

WLA-World's TOP10 Aircraft:

Gulfstream
Bombardier
Dassault
Embraer
Hawker Beech
Cessna
Cirrus
Eurocopter
Bellhelicopter
Sikorsky

WLA-World's TOP10 Yachts:

Azimut
Sunseeker
Ferretti
Lurssen
Riva
Wally
Princess
Pershing
Beneteau
Itama

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January 30, 2012

High Chi Energy Jewelry: Ancient Ideas with Modern Style

Jewelry has long been sought after to make us look beautiful and establish our individuality. Men have dug in the earth for the precious metals and stones that make up the most sought after jewelry today all for the sake of beauty. What if the jewelry you were wearing could do more than just make you look beautiful? What if it would benefit your health emotionally, mentally and physically?

The designers of High Chi Energy Jewelry believe that the biggest pollution problems are harmful electromagnetic fields, which are produced by any electrically charged device. They believe these have negative effects on the human body. The idea is based on ancient Egyptian philosophies regarding good and bad energy. High Chi “energizes” the jewelry’s metal to help defend against negative energy. After 15 years of research it has become more than just jewelry, it is about healing for them too.

It might sound like something out of this world, especially in a western culture, but High Chi jewelry is beautiful regardless. The geometric patterns make it look like something straight from the ancient Egyptian culture. High Chi is the perfect accessory to add variety to your jewelry collection. High Chi offers rings, earrings, pendants, necklaces and men’s jewelry. If you are looking for something new or just different you will surely be able to find something to fit your specific personality at www.highchi.com. Who knows, maybe you will experience some inner healing too.

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January 27, 2012

Pierce Mattie PR Now Hiring: Senior Account Executive

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Job Description

  • Plan and execute client activities in a timely, efficient and high quality manner under the direction of an Account Director
  • Keep client programs on track and ensure all deadlines are met
  • Develop and edit written materials including press releases, online materials and general client correspondence
  • Execute media relations efforts including media list development, pitching and developing strong ongoing relationships with the media
Desired Skills & Experience
  • Minimum four years of professional experience required, agency experience preferred.
  • Strong written and verbal skills, confident style in communicating with clients, and a proven ability to effectively organize and manage multiple tasks
  • Solid client relationship and critical thinking skills
  • Strong understanding of public relations concepts, tactics and media relations.
  • Independence and autonomy with respect to their responsibilities and exhibit a deep understanding of the clients, accounts and industry
  • Strong editorial relationships in the beauty arena
  • Ability to work well with others in both team and independent environments, as well as motivate junior staff
  • Positive, professional, and flexible attitude that lends itself to quality client service
Send resume to: Sonya@PierceMattie.com
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January 26, 2012

Celebrity Jewelry Marketing: JewelMint Premieres Online Fashion Film Series and First National Television Broadcast Commercial Starring Actress Kate Bosworth

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Today JewelMint.com released "The Look," the first fashion film in a new online series featuring actress Kate Bosworth.  "The Look", directed by acclaimed filmmaker Michael Polish (Twin Falls Idaho, For Lovers Only, Big Sur) will also launch JewelMint's first national television broadcast campaign on January 14th.  Each film will premiere at the beginning of every month on JewelMint.com and will feature that month's exclusive jewelry collection. Viewers can expect to see something new every month; from slice of life moments to more narrative traditional structures, each film in the series will vary in tone, length and story.

The fashion films will be distributed to various media outlets and will also be available on JewelMint.com, JewelMint's YouTube Channel (youtube.com/jewelmint) and JewelMint's Facebook page (facebook.com/JewelMint).

With almost one million fans on Facebook, these monthly online experiences offer JewelMint and Kate the opportunity to share Kate's creativity with JewelMint's Facebook community. JewelMint is also launching a Facebook application [http://apps.facebook.com/shopkateslook/], which enables customers and fans to shop Kate's looks from each of the fashion films.

Kate Bosworth commented, "This project gives me the opportunity to merge together two worlds I love - fashion and cinema.  With the visionary film maker Michael Polish at the helm of this series, customers can expect a different inspired experience every month."  

BeachMint CMO, John Volturo, added, "We are so excited to showcase not only Kate's talent as a designer, but to incorporate her on screen presence as an actor into the JewelMint brand.  We are always looking for ways to create fresh and exciting experiences for our customers and we feel these fashion films are reflective of that mission."

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