A luxury lifestyle blog reaching bloggers & citizen journalists. We are beauty public relations advocates, fashion PR publicists, fitness PR spokespeople, jewelry PR & luxury lifestyle PR brand managers who work with big media, advertisers and marketers daily.
Pierce Mattie PR Launches Angara - The Online Destination for Affordable Luxury Jewelry
Pierce Mattie PR New York has been selected as the agency of record for Angara, and its new online jewelry retail site, Angara.com, boasting a wealth of fine jewelry, diamonds and accessories ranging from simple to opulent and all reasonably priced. With the philosophy and mission of affordable luxury, Angara provides customers with an easy and convenient shopping experience for superior quality jewelry at sensible prices.
“We are very particular in the pieces we choose to sell on the site,” says Chief Executive Officer, Ankur Daga, “Whether the items are bridal, engagement or in our exclusive Strong Box Collection, each piece is selected with the utmost care.”
Q: How do you think the the emergence of blogs has affected PR Week in terms of readership and revenues?
Q: PR Week is New York-centric in its coverage. Is this a valid complaint? If so, what are you doing to address it, and if not, where do you think this misperception comes from?
Q: How has PR Week changed over the past couple of years -- both in its print and online editions -- and what if any of these changes can be attributed to blogs and Web 2.0?
Q: Some blog commentators have suggested that blogs will ultimately make the traditional trade media -- across virtually all industries -- obsolete. What do you think of this point of view?
Q: How does PR Week set itself apart from other trades such as O'Dwyer's, the Holmes Report, the Bulldog Reporter, and the rest? Have your points of differentiation evolved at all over time?
New Luxury Publication: Advertisers Have To Be Invited
"Esquire's Big Black Book: An Advertising Party With a Velvet Rope Around It"Esquire magazine, which has struggled for a few years to find a comfortable market niche to call home, is scheduled to launch a new elite coffee-table-book, magazine hybrid, called Esquire's Big Black Book--designed as a luxury style manual for men."
In an interesting twist, Nobody can just advertise. To advertise in the book, marketers had to receive an invitation from Hearst, and each advertiser could purchase only one of the 74 ad pages. Advertising Age reports that all 74 have been sold to advertisers which include Ralph Lauren Purple Label, Bombardier, IWC Watches, Hugo Boss and Louis Vuitton.
In agreement with her post headline Doing a Viral Campaign Right Ain't Cheap, or Easy but confused about the details of her post I decided to comment. Here is her post. I'm curios if anyone on the Bazooka campaign cares to respond.
Public Relations Tip: Contacting The Nation’s Most Influential Media Elite With Absolutely No Money!
Here’s a PR tip for our many friends on MySpace or those fantastic lifestyle brands who are trying to do public relations in-house and on a shoe string budget. Having tight connections with editors, producers and assistants makes or brakes a seasoned publicist (Brand Advocate). But even the pros depend on costly services like Media Map / Bacons because names and addresses are constantly changing and new blogs, publications, talk shows and job titles are created every second. The good news is you don’t have to have an existing relationship or connection with big media to reach them!
If your product or service is newsworthy here is a hot tip that will help you find some information on your own.
Check out Google books. It has a free full version of Power Media Selects: The Nation’s Most Influential Media Elite. The information is free, not as current as services we use but you can glean a bunch of valuable info that will beef up your rolodex!
Play Desperate Housewives: The Game – All of the Scandal and Perversion With None of the Consequences. Launching Nationwide October 5th
If there is one thing that America loves as a culture it is scandal. Celebrity culture is such a pervasive force that it substitutes for small talk just as well as the weather nowadays. High minded individuals may take offense to these subjects, but in truth we are all attracted to the destructive flames of perversion and excess. Many disdain the hoi polloi for their distractions, but I would contend that we all benefit from whiffs of scandal now and again.
Cathartic acts can heal , and now we can all engage in these sorts of behaviors without any of the consequences. The popularity of shows like Desperate Housewives takes all of us inside these dens of inequity that bubble away hidden in suburban utopia, confirming and arousing suspicions that we all secretly harbor. Of course no one really wants crazy murderous neighbors or philandering husbands in their actual lives, but some of us wouldn't mind a little "fake" drama now and again. Actually, we would all be better off because of it.
Thus, even if you are a New Yorker reading, Economist quoting, graduate degreed snob you could still use a little Wisteria Lane in your life. Isn't that why we all love Bree so much? Deep down below the perfect surface we are all a complete mess. That is why even when I find myself experiencing some revulsion at the mere notion of Desperate Housewives I still see a little value in immersing myself once in awhile. That is why I predict that the Desperate Housewives game will be a huge success - all of the scandal and perversion with none of the consequences. So when can I log on?
Many savvy shoppers rely on magazines to help guide their purchases. We often assume that editors know best when it comes finding dazzling new products in beauty, fashion, and perfume. Thus it isn't surprising that one of the newest trends to show up on the frenzied Manhattan shopping scene is the curated magazine sponsored shopping event.
Yesterday New York Magazine hosted a Best Bets Shopping Event. Women lined up to shop discounts from vendors who had been labeled "best bets" by New York Magazine.
It was a hodge podge of potential shopping targets with high end hand bags next to Method soap.
Admittedly it felt like an event where advertisers were given a chance to hawk their wares to unsuspecting women who had actually paid for the privilege rather than a truly editorial driven event. The event surely generated its fair share of controversy as New York Magazine is not the only one to host a shopping event.
Next month shopping bible Lucky Magazine will host its own Lucky Shops event which is going to be quite a bit bigger and hopefully better. After all it is easier to trust a magazine with one proven vertical, fashion, than a magazine like New York Magazine that plays host to many sections.
Glamour Magazine has long been known for its trademark "Do's and Don'ts" feature. The page has been so popular it was recently made into a book.
Of course, Glamour's Suze Yalof Schwartz, the executive fashion editor at large, has been careful to point out that this feature is about making people better styled.
The "Dos and Don'ts" page isn't just about looking at horrible outfits and good ones, she said — it's also about giving great fashion and style tips.
"We're trying to be very positive," Schwartz told co-anchor Rene Syler. "We've all been 'don'ts' in our lives, and the moral of the story is, it doesn't matter whether you're a size 2, or a size 28: You can be a Glamour 'do.' Even very wealthy people can dress very tacky, and we show you that," too.
However, it doesn't appear that their new site Don'tSpotting is living up to that positive outlook. In fact, some of the photos being uploaded to the system aren't even legal! OUCH! A definite don't.
Fashion Trendspotting: Goreiffic Shock And Shop Advertising
When I first saw these Ads I thought they were exploratory portfolio comps. Some of the most edgy stuff never makes it out into the public sector.
Hindu clothing chain High-Style The Fashion World creates relevant "shock-and-awe" advertising campaign that will definitely appeal to the younger audience. If you think about trends, this is nothing new, we've been incorporating more and more gore in our entertainment for years. Cobranding big name brands in goreiffic video games is old news. From my experience the more edgy and subtle the integration into the game the better it is received. Clients never like o hear this of course, they want blatant obvious placement which is not accepted as well as modest "easter-egg" style placement. Has anyone seen Michael C. Hall in Showtime’s new drama DEXTER? I'm not advocating that this is appropriate advertising for everyone. I do think you can take things too far, remember the Sandra Burnhard Mac cosmetics spot?
The gore is not from physical violence, just fashion descriptions supported by graphic images. It gets my attention, seems appropriate for the target market and the ads are "executed" well. Although I no longer fit the 18-34 demographic, I actually love first person shooters! I have several girlfriends who love them and UFC fights as well-go figure. Most of us worked in advertising or marketing which taints the demographics a little. So I understand that it takes "more" edge or shock-and-awe to reach an over stimulated generation of shoppers. Trends to keep in mind: Shock-&-Shop, Multicultural-Must-Haves and Gore-iffic.
New Lifestyle Magazine GOOD Needs Comment Spam Blocker
It's been a few weeks since Good magazine launched. For those who are not in the know, Good magazine encourages and inspires conscious global citizens to band together and "give a damn." I was following up on the LA and NY launch parties via posts on GOOD magazines own blog (the site is integrated into a blog) and ran head first into a truckload of published spam comments.
I'm not talking about Astroturfing, or shameless plugs that help the cause. The really offensive stuff! It's like nobody has been on watch at Good for the last 15 days, and that isn't so Good after all. On September 25th Good's blog spambot sold out to the bankers, sex industry and drug companies! They all should make a large contibution todoy.
The Goods on Good Magazine: Clean website design, nice magazine layout. Both are easy to navigate/read –stimulating mix of content that will reach several demographics. Good Magazine Departments:
Cover, an arresting visual and verbal statement that presents insight and/or commentary on a current focal point of our culture.
Graphic Statement, a visual interpretation of the issue theme
Look, A bold visual tour of creative ideas around the world
Jane Iredale "The Skin Care Makeup" Launches GLOBAL BEAUTY October 13th.
jane iredale-The Skin Care Makeup is pleased to launch GLOBAL BEAUTY, an extension of their global palette to accommodate woman of all ethnicity's. From rich olive to golden brown and deep mahogany, GLOBAL BEAUTY is for women; all women. This is the first time that mineral cosmetics will be available in such a wide palette with true tones. With the help of three influential celebrity makeup artists, GLOBAL BEAUTY is the culmination of years of testing. CEO and Founder, Jane Iredale noted "This is seriously lacking from the cosmetics industry. Every woman deserves a healthy skin." Like all of jane iredale's cosmetics, GLOBAL BEAUTY will be free of preservatives, dyes and harmful fillers such as talc. It is so beneficial to the skin that plastic surgeons and dermatologists worldwide recommend it!
In honor of the launch, Pierce Mattie Public Relations is hosting a cocktail party in her honor. In a true celebration of beauty, grace and style, jane iredale's GLOBAL BEAUTY event will highlight style influences from Cleopatra to Beyonce in the event of the year! We invite you to share in this iconic celebration. To RSVP, please contact Lauren Branche or Ivy Cartagena at 212/243.1431 by October 13th.
The PR Business: Cleaning Up Client Relationships When Things Go Bad
Last week I was out for cocktails with a few other business owners in the service industry. One was a skin care manufacturer, the second was a clothing line designer and the third was the owner of a large fitness chain of health clubs.
We got into an in depth discussion about managing client relationships
We were discussing how to repair a client relationship where things have gone wrong, for example clients whose expectations are unrealistic, clients who are abusive towards the staff and those clients who for whatever reason have become dissatisfied with their service.
The Wall Street Journal had run an article on entrepreneurs a few years back where I was quoted by saying “My New Year’s resolution as a business owner is to only work with people, places and things I really care about and that respect my team, work and over-all business ethics.”
1. Choose clients carefully
2. Define the working relationship and set Client Expectations
4. Live Up To Your Own Standards. Give What You Expect, Set The Example.
If you have done all your work working with your clients and have defined what you can achieve and there are still insurmountable problems, then it is time to re-evaluate whether that client is appropriate to have.
About a month ago we had a client call the office and demand that I get on a conference call. The brand was new to the market, had very little distribution (only one salon in New York) and the consumer awareness was simply not there (she refused to do salon events with us). The owner had worked with two other PR firms before us (our biggest competitors) for about two years who both did not secure the regional and national glossy press that the client was looking for. We were given about 3 months to change her entire media platform and correct the damage that the other PR firms had done during the course of two years. Naturally I slipped off my dress shoes, undid my tie, sat back in my chair practiced my breathing exercises and then took her call.
Much of the fashion blogosphere has been abuzz about Louis Vuitton's "fake" Chinatown totes.
Even this good blog got in on the action. But with the dialogue reaching a fevered pitch some new information has surfaced.
Counterfeit Chic, always on top of counterfeiting news, points out that Jack Spade already made this joke many months ago!
Susan of Counterfeit Chic asks if genius steals "would that make Marc Jacobs a genius, a thief, or both?" What do you think?
First Spain, Now London, Has The Whole World Gone "Fat?" London Looks To Ban Size Zero Models
Now just the other day Women's Wear Daily noted that size zero was the best selling size for a host of top fashion labels. But even while this size is selling in fashion, it does not appear that it is in fashion to actually show said clothes on a size zero model anymore.
London Fashion Week will no longer receive crucial funding from Mayor Ken Livingstone unless it bans "stick thin" models, his officials said today.
Predictably this move has generated much controversy in the fashion world, most notably that fashion week backers should not be allowed to interfere with the artistic process of designers. The troubling notion in all of this is that fashion is in the strange intersection of art and commerce and using it as a vehicle to promote public health policy is not liable to go down well with either artists or businessmen.
Making A Conscious Choice: The Eco-Movement in Fashion
Increasingly the fashion industry is starting to acknowledge their complicity in a host of ecological ills. And while any industry has a responsibility for making the world a better place while adding to the bottom line, fashion has the potential to steer us towards not only a more beautiful future but a more sustainable one.
Excitingly there are many people already steering us in that direction. Fashion Blog Fiftyrx3 points fashion consumers towards some of the most exciting trends and designers in eco-fashion land.
Increasingly this blog will focus on trends in eco-fashion as we wish to show our commitment to a better and more beautiful future. We will explore innovative brands like prAna who use reusable energy powered by wind mills and and work to incorporate organic cotton, PET and hemp fabrics. Trendy denim line Bread Denim contributes with its environmentally conscious non toxic dyes at the wash house.
There are so many facets to living a more sustainable and conscious life. Little changes add up even while there are trade offs from one fabric choice to another. There are no clear cut answers on how to live consciously but exploring the many possibilities for a brighter future is a responsibility shared by us all.
Make a Fashion Statement to Join the Fight Against AIDS
It seems these days that celebs across all industries are teaming up for a good cause. Whether they’re simply donating massive amounts of excess income or using their celebrity status to draw attention to a cause, a large number of celebrities are reaching out to the public in hopes of making a difference. Recently, some have even gone so far as to adopt children in incredibly impoverished countries (Madonna in Malawi, Angelina in Cambodia and Ethiopia).
In recent news, two of the biggest household names have teamed up to raise money to fight AIDS in Africa. Bono, the U2 frontman and ultimate philanthropist (it seems like his name is somehow connected to every charity in this country), and Oprah, the talk show host we all know and love, have combined forces to promote the Product Red campaign. As part of the effort, proceeds from products sold at various retailers, including The Gap, Apple, Converse, Armani, and Motorola, will go to The Global Fund, an organization that fights AIDS, tuberculosis, and malaria. The Gap will be debuting their Red Line of clothing this week, where half of the profits will go to The Global Fund. Apple has created a new red-colored iPod nano, and will donate $10 from the sale of each item to the cause. The effort has attracted the attention of many other celebrities (several of them posing in Gap ads) hoping to make a difference, including Kanye West and Penelope Cruz.
In explaining the idea of getting consumers involved, Bono posted on his blog: “‘Product Red’ is the consumer battalion gathering in the shopping malls. You buy the jeans, phones, iPods, shoes, sunglasses, and someone - somebody's mother, father, daughter or son - will live instead of dying in the poorest part of the world. It's a different kind of fashion statement.” Good job, Bono- the Product Red Campaign began last spring in the UK and has already raised more than $12 million for African AIDS programs.
David Dean, a former account executive for a breast implant manufacturer, witnessed his mother suffer at the hands of two unqualified plastic surgeons, including one who painfully misplaced an implant after her breast cancer reconstruction and another who severed a major facial nerve. After his mother’s tragic experience, David became inspired to create a web-based destination that would hold plastic surgeons to a higher standard, as well as act as an unbiased educational resource for women considering breast augmentation and reconstruction.
This is when he began www.Breastimplants411.com. Breastimplants411.com was designed to help consumers make informed decisions about plastic surgery as well as find and research only those plastic surgeons who have achieved the highest level of certification – Board Certified by the American Board of Plastic Surgery.
When Public Relations Reaches Out To Editors How Much is Too Much? Share Your Story.
I have received fully six invitations to the Maja Ferme "Nymph" Fashion Show.
Normally I am pleased to have a publicist follow up on a subject. As a blogger and online fashion editor it helps to be reminded of new and interesting subjects as we new media types are often inundated with information making it quite possible that things slip through the cracks. In fact, more often than not publicists ignore the new media altogether.
But I admit I reached a certain point where I felt I had too much information on the Slovenian designer. I received email invitations, personal invitations, and invitations in the mail. Everyday it felt like I was being subtly reminded that I simply must RSVP to the "Nymph" showing. I have actually gotten to the point where I feel slightly guilty that I haven't followed up. Disregarding the fact that it said opportunity to buy clothing after the show in small type at the bottom of the invite as opposed to cocktail reception afterwards which is a sure way to turn off any editor, is it wise to so constantly assert your client to the press? When does it become too much?
I am sure there are many schools of thought on the issue and few publicists would argue that gaining maximum visibility for a client is a bad thing, but is there an ideal level of communication? In this particular case, Maja Ferme may have gotten her wish. I feel I simply must attend the event if her publicist made such an extreme effort to gain my attention. I only hope that there are cocktails afterward.
Beauty Bloggers are welcome, space is limited! Bloggers outside of of the NYC area can register for advanced media kit to be sent day after the event.
In honor of the launch, Pierce Mattie Public Relations is hosting a cocktail party in her honor. In a true celebration of beauty, grace and style, Jane Iredale's GLOBAL BEAUTY event will highlight style influences from Cleopatra to Beyonce in the event of the year! We invite you to share in this iconic celebration. To RSVP, please contact Lauren Branche or Ivy Cartagena at 212/243.1431
Who's That Girl (Model) In The New Apple Commercial?
I'm a geek who daily works on a PC and a Mac. While I'm very comfortable on a PC I'm a Mac lover and ashamed I didn't immediately recognize the model in the new Apple ad. Perhaps had I viewed the ad on TV I would have noticed, unless your watching HD quicktime clips you always miss a little detail in the compression. Thanks to Meg Wilson for the link to the model's career "mash-up" video.
Virtual Simulated Social Worlds: Lifestyle Game Concept Becomes Reality
Don't like the life you have now? Get a second one! Perhaps you always wanted to be a Supermodel, beauty editor, the next Oprah with a twist. We've all been playing simulation games around the office lately with the recent October launch of Desperate Housewives: The game. A company called Second Life, has created something different, it's social networking in that familiar 3D simulated environment that is fun, but can be profitable as well. Users can create, design, own virtual land, meet people, engage in real business opportunities, convert virtual cash into real currency, own IP rights and much more.
More than 900,000 users have signed up to build homes, form neighborhoods and live out alternative versions of their lives in the 3-D, computer-generated world. This is not just for Generation L (liquid generation) audience/demographic, Second Life is sure to attract anyone who was labled a Generation Xer (1961-1981) to todays new Silent Generation (S 2001-). Players spend around $350,000 a day on average or a rate of $13 million a year. I'm sure we'll be hearing more about Second Life in the real world as advertisers and marketers are sure jump at ways to reach out to those who choose to build a second life for themselves online.
Girls, sex, sports, games, technology, hotties, and now steak?? Maxim magazine is expanding its brand into the restaurant world with the opening of a steak restaurant chain called Maxim Prime, with the first opening up Spring 2007.
Now, if I'm imagining this whole idea - the Maxim magazine covers of scantily clad Hollywood starlets mixed with "guy" food - steak (although I enjoy steak just as much as the next guy) - I'm seeing a restaurant that reminds me of Hooters. But I'm jumping to conclusions. Stephen Colvin, CEO of Maxim's parent company, Dennis Publishing, told Reuters that the restaurant will not have scantily clad waitresses and that the atmosphere will cater to both women and men.
With newsstand sales and advertising revenues falling this year for magazines across the board, there's a growing trend of magazines seeking out new ways to generate more revenue. Real Simple has already done it with Real Simple cleaning and organization products sold in Target. Maxim is following that by putting the brand name on everything from bedding to furniture and now the aforementioned Maxim Prime restaurants, and in the future - a Maxim brand casino in Las Vegas.
I cannot believe that it is almost Halloween. Fall seems to be flying by. My children announced to me today what characters they are going to be to go out trick or treating. My 2 year old wants to be Superman, my 4 year old is going to be Buzz Lightyear and my 7 year old is going to be a Power Ranger.
Power Ranger? Are they even still around? I thought that was ancient history, so I inquired further why he would want to be a Power Ranger this year. I was surprised at his answer. You see, the Blue Power Ranger has “built in” muscles in the costume. My son, fully aware that there are a few girls at school that have a crush on him, wants to have muscles.
Ever since the new initiative in schools to keep kids healthy and fit across the US, I’ve noticed my two older sons wanting to exercise more and eat, “Sports Candy.” For those of you who are not familiar with the fitness superhero on Nickelodeon keenly named “Sportacus,” Sports Candy is fruits and vegetables. The school no longer allows parents to send any type of junk food in with their child for snack, the lunch menu is a healthy one and all children are required to run 26 miles before the end of the school year.
With all of these new programs in place to get kids back on the right track of being healthy and fit and carrying that over into the teens years and through adulthood, one would begin to wonder why beauty and fashion magazines still continue to create flawless superficial images of fit bodies and beautiful faces in their pages. Why continue to create this image of beauty that is unattainable (and sometimes the reason behind many eating disorders)? Some companies are catching on and understanding the issue.
The new commercial being seen in Canada by Dove is a real eye opener. I surely hope that it will be seen here for all teen and pre-teens to see. I've been noticing more and more commercials by Dove with their Campaign for Real Beauty to show not just underweight beauty queens, but real normal average women. Have you noticed this, as well?
While I fully support the new school initiative in my school district to get kids healthy and fit, I hope that beauty and fashion magazines can put Photoshop to rest, showing us that a true healthy and fit person of beauty needs no airbrushing. I realize that this may never go away, but certainly it would be nice to tone it down a bit. In fact, in their October and November issue, Marie Claire has an article called Beauty Road Show. It's where they photograph women of all ages and races, cross-country, and ask them what they love about themself. The photo's are fabulous, representing real women everywhere.
What are your thoughts on body image and the media and the new healthy schools initiative?
Halloween: A $4.96 Billion Dollar Industry. Tips On How To Get Your Brand Involved
In the past twenty years there has been a change occurring when it comes to Halloween. Back when I was growing up in the 70’s and 80’s, Halloween was a specific children’s holiday. Then in the mid-eighties things began to change and Haunted Houses and adult costume parties began to take off.
Adult costume parties and Haunted Houses continue to increase in popularity every year. What has gone from a one night event, now becomes an entire weekend of parties solely reserved for the young at heart and a month-long event for Haunted Houses and Haunted Hayrides. Even farmers have cashed in by offering haunted labyrinths through a corn maze.
Site Of The Week: Ralph Fallon Custom Home Builder Serviceing The Elite
Ralph Falon Builders: At first glance, Fallonbuilders.com looks like a typical offering of Who We Are and What We Do. But instead of a copy-intensive approach it, like many architectural sites, relies on photography to tell the story of this builder’s work. The focus of the site is a 172-image gallery of notable projects. It’s an easy to update, XML-driven and -tagged compilation of photos with a related hierarchical format that connects project attributes. Because the result is the creation of unique, on-the-fly galleries (similar to Flikr and del.icio.us) it offers an interesting and engaging way for visitors to browse. And, because the content is easily updatable, it consistently offers an accurate representation of the company and its craft.
With its gallery-like presence, it’s neither superfluous nor trendy. It’s a great example of how to use simple and contemporary technology to create a unique experience for a small, niche business.
Dan Coe, creative director
Dave Snowball, interface designer
Mark Potnick, Flash developer Coexist, site design and development
We all hear about the richest and most powerful people in the country, but one of them always seems to stand out. Not only is Oprah Winfrey one of the most powerful people in the entertainment industry, but she’s also one of the most generous. Always finding a way to share her wealth with others, she has just given away over $300,000 to her audience in what she calls her “favorite giveaway ever.”
Every year around Christmas, Oprah does a “favorite things” show in which she gives her lucky audience members hundreds of dollars worth of items that she’s fond of at the moment- goodies from last year’s show included Burberry coats and purses, iPods, UGG boots, Ralph Lauren sweaters, watches, and blackberries, as well as her favorite croissants, popcorn and cookie dough. In other shows, Oprah has given away cars, homes, vacations, eliminated debt, and paid medical bills for those who are less fortunate.
However, this most recent giveaway is unlike anything she’s done before. On Monday’s show, Oprah gave more than 300 audience members $1,000 debit cards sponsored by Bank of America for them to donate to a charitable cause of their choice. The surprised recipients have the choice of either giving the entire sum to one person (relatives not included) or splitting the money amongst several charitable causes.
On the show, Oprah said “You're going to open your hearts, you're going to be really creative, and you're going to spend it all at once on one stranger or spend a dollar on every person. Imagine the love and kindness you can spread with $1,000”. What a great message to spread, Oprah- using your wealth and influence to help others in need is one of the kindest things you can do.
It has always been, in terms of design, architecture, fashion, etc., among my favorite periods. That said, I am ecstatic this season’s jewelry and accessory trends seem to be taking cue from the art deco, Jazz Age with daring geometric lines and angular shapes, brilliant opaque stones, and plenty of crystal and black lustery detail.
Even the November cover of W Jewelry features a model with a bold 1920s-esque bob. While platinum blond, she could certainly be the striking, edgier 2006 version of Louise Brooks. The November issue of Elle Accessories featured more razzle dazzle deco details than I’ve seen in quite some time. It made me dizzy. I loved it.
Counterfeit Nation: Are Your Cosmetics, Prescriptions, Batteries Real, Of High Quality And Safe?
How many of you have purchased something that was a knock off? I admit it, I purchased knock off Chanel sunglasses this past summer from a vendor next to me at a local fair. Imagine my surprise when I came across this blog and the video it shows.
The buying and selling of counterfeit products is costing American businesses $200-$250 Billion dollars a year and the loss of 750,000 jobs according to The U.S. Chamber of Commerce. This is not only the knock off of sunglasses, purses and watches you can find on any New York City street corner, but it also carries over into cosmetics, movies, music and even clothing and footwear like Air Jordans.
Russ Fons Writes An Ugly Press Release On Beauty Cosmetic Brand Clarins, Perfect for Halloween Night, Booooooo!
I have been in the beauty industry for about 12 years and doing beauty pr for about 7 years. And in all of my years of experience with press releases especially those that that go out on the wire I have never ever seen one as damaging as the one that Russ Fons PR in Las Vegas ran today about their client; National Toxic Encephalopathy Foundation (NTEF) and their opinion on Clarins Cosmetics. You can view the horrific release here.
In this release the NTEF states in great detail on the extensive damage and misleading labels of the Clarins brand, so they claim.
What’s odd though is that John Sheppard the director of the foundation states that you are putting your health at risk if you use these products. I don’t know about you but I see a huge lawsuit taking place from Clarins. I am sure executives at Clairns are beyond miffed about this release. What’s even odder is that all of the ingredients used by Clarins are found in most other top selling brands. One would assume that NTEF is crucifying Clarins based on a personal agenda and not on logic.
However was John Sheppard not aware that Clarins recently acquired Kibio an organic skin care manufacture who has gone into negotiations on creating new products together? I posted about this on my other blog a few weeks back. You can view that post here.
No, you don't have a case of DEJAVU. Busy day yesterday. Google acquired Jotspot (we love Jotspot and use it) & Conde Nast acquired Reddit because Digg wanted too much from Condé Nast. Whats on sale next month? Will it be Lipstick.com or Coutorture? What are the next hot Web 2.0 venture capital opportunities?
Posted by Serge Gurin on September 19, 2006 1:11 PM
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