Fitness PR Division

Many people not only struggle to lose weight but also have trouble when trying to quit smoking. Fortunately, a single drug called Acomplia could solve both problems.

There’s a long list of foods that bodybuilders and other athletes try to avoid. Among these are fast foods, fattening snacks, and sugary drinks as long-term or excessive consumption of these kinds of foods can leave a person overweight and forced to deal with multiple health problems. But eating stuff like this is often a nasty habit that some athletes just can’t seem to shake no matter how hard they try.

An even nastier habit that athletes can fall into is smoking which might be even more detrimental to one’s physical goals. Smoking leads to increased blood pressure and heart rate as well as various lung diseases and none of this adds up to bettering one’s body. Obviously, the combination of fatty foods and smoking equals a decrease in one’s athletic performance.

So athletes and people alike often need to turn to various drugs to curb the disastrous effects that such habits can create. Unfortunately, this usually means that they have to take both a dieting drug and a smoking cessation drug separately in order to fulfill both needs. But imagine if there was a drug that could satisfy the two demands. No longer would people be required to take multiple medications in order to keep their weight down and their nicotine cravings in check.

How do you bring an international brand to the U.S., open more than 170 stores in a credit crisis, win loyal customers for repeat business across North America, and earn the #1 Zagat rating in today's economy? Be Likeable.

That's what Red Mango, Inc. Founder and Chief Concept Officer Dan Kim will discuss as a featured speaker at the first annual Likeable U Awards: Creating a More Likeable World, during Internet Week (IWNY) on May 15 at the Desmond Tutu Center in New York City.

"Social Media Beyond the Buzz," the theme of the meeting, is a hot topic for Kim who credits Facebook, Twitter, Instagram, Pinterest and more for facilitating a dialogue between Red Mango® and consumers that has resulted in an international franchising success story. With more than 500,000 Red Mango followers on social media channels, Kim will discuss the importance of pictures in building social media relationships with the Likeable U crowd.

"Social media is our direct lifeline to our consumers," Kim says, who opened the first Red Mango store in the U.S. in 2007 and continues to expand the brand across the Americas. "I want Red Mango customers to feel that they can directly contact me and have a say in our products. Images are also an important aspect of social media.  Giving fans a visual allows for great feedback."

Contradicting the idea that big brands need big advertising dollars to establish themselves, Red Mango has fostered a grassroots connection with its audience through social media and brick-and-mortar locations, letting its healthy products support the slogan to "Treat Yourself Well"®.  

With more than 170 locations in North America, Red Mango offers over 50 flavors of all-natural frozen yogurt, fruit and yogurt parfaits, and, uniquely delicious smoothies that are made with fresh fruit (instead of frozen fruit) and sweetened with all-natural stevia.