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      <title>Fitness PR Division</title>
      <link>http://www.piercemattiepublicrelations.com/fitnessdivision/</link>
      <description>A Blog About The Fitness, Sports and Health Industry</description>
      <language>en</language>
      <copyright>Copyright 2012</copyright>
      <lastBuildDate>Thu, 09 Feb 2012 19:44:31 +0000</lastBuildDate>
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         <title>Wellness Public Relations: The Nutrition Facts Label - Your Tool for a Healthy Heart</title>
         <description><![CDATA[<font face="times new roman,times" size="3">February is American Heart Month, and the U.S. Food and Drug Administration has a simple tool to help you achieve a heart-healthy lifestyle!&nbsp; It&#39;s called the <strong>Nutrition Facts Label</strong>, and you can find it on all packaged foods and beverages. </font><p><font face="times new roman,times" size="3">The Nutrition Facts Label lets you know exactly what you&#39;re eating and helps you track the various nutrients you are getting from the foods you eat.&nbsp; What&#39;s more, it serves as your overall guide for comparing foods and making choices that can affect your long-term health.</font></p><p><strong><font face="times new roman,times" size="3">Using the Percent Daily Value to Limit Certain Nutrients</font></strong></p>]]></description>
         <link>http://www.piercemattiepublicrelations.com/fitnessdivision/2012/02/the_nutrition_facts_label_your.html</link>
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                  <category domain="http://www.sixapart.com/ns/types#category">Nutrition</category>
        
        
         <pubDate>Thu, 09 Feb 2012 19:44:31 +0000</pubDate>
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         <title>Home Decor PR: Art with Amana Furniture</title>
         <description><![CDATA[<p class="MsoNormal"><img src="http://www.piercemattiepublicrelations.com/fashionprdivision/home-furnishings-pr-amana-furniture.JPG" border="0" hspace="4" width="243" height="234" align="left" />Looking for a change but not quite sure what kind of change? You could change your hair, your car, your clothes&hellip;or your furniture. I don&rsquo;t know about you but I get a great feeling when I rearrange a room or put new furniture in a room. It forces me to go through anything and everything that has been piling up, giving me a sense of accomplishment at the end. Simple changes like rearranging the setup of a room or adding a few new pieces could suddenly turn that boring room that no one ever uses into the room you never want to leave. </p><p class="MsoNormal"><a href="http://amanafurniture.com/amanafurniture/">Amana Furniture</a> has been crafting beautiful pieces since 1855 that are sure to give you the kind of change you are looking for, and will definitely be that conversation piece you have been looking too add to that boring room. Amana Furniture offers original designs and unique craftsmanship in every piece, specializing in furniture, clocks, and accessories. Their designs are unique in the sense that they combine their handcrafted furniture with pieces from top names in the furniture and clock world to create one of a kind pieces. </p><p class="MsoNormal">A few of my favorite pieces to transform a room include:</p><p class="MsoNormal">1. <a href="http://amanafurniture.com/amanafurniture/Product-Double-Wine-Glass-Holder-%28BWW-0011%29_724.aspx" target="_blank">The Double Wine Glass Holder</a>: This is a great accessory to add to your kitchen and will definitely start a conversation. It can be used on a daily basis to display your favorite bottle of wine or could be more sentimental and hold wine and wine glasses from a wedding or event. </p><p class="MsoNormal">2. <a href="http://amanafurniture.com/amanafurniture/Product-Wellington-%28611-122%29_240.aspx">Wellington Clock</a>: What a beautiful clock! Just hearing this beauty chime at the hour would give me chills. What I love about these clocks is they have a classic look and remind me of my childhood when I would spend long afternoons with my grandparents. </p><p class="MsoNormal">3. <a href="http://amanafurniture.com/amanafurniture/Product-Mantel-Bed-w-Raised-Panels-%28B2-1149%29_10.aspx" target="_blank">Mantel Bed with Raised Panels</a>: This bed frame comes in different colors and will sure add some character to your bedroom or a guest room. Lighten it up with some white linens and soft colors!</p><p class="MsoNormal">4. <a href="http://amanafurniture.com/amanafurniture/Product-Mission-Curio-%28CC-3540%29_327.aspx" target="_blank">Mission Curio</a>: Display antiques, china, or even books and picture frames in this beautifully designed curio with glass doors and interior lights. Add some life to a room without having to hang shelves. </p><p class="MsoNormal"><em>How have you transformed a room in your house? Let us know <a href="https://twitter.com/#%21/PierceMattiePR" target="_blank">@PierceMattiePR</a></em></p>]]></description>
         <link>http://www.piercemattiepublicrelations.com/fitnessdivision/2012/02/home_decor_pr_art_with_amana_f.html</link>
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                  <category domain="http://www.sixapart.com/ns/types#category">Lifestyle Marketing</category>
        
        
         <pubDate>Wed, 08 Feb 2012 17:08:00 +0000</pubDate>
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         <title>Tough Mudder: Taking Marathon Fitness to the Next Level</title>
         <description><![CDATA[<p class="MsoNormal"><img src="http://www.piercemattiepublicrelations.com/fitnessdivision/tough-mudder.png" border="0" hspace="4" width="263" height="169" align="left" />What is the most boring thing in the world? A question subject to opinion, but I think we can all agree that running is boring (good for you, but boring). Worse still is watching someone run. Marathon runners deserve all the respect in the world because it is an accomplishment to be proud of. However the fact remains that it is hard to watch someone run for a couple of hours. Tough Mudder has designed an obstacle course marathon that challenges the entire body and is fun to watch.</p><p class="MsoNormal">Tough Mudder was designed by British Special Forces to test not just how far you can run, but also overall physical strength, mental toughness and camaraderie (imagine that). Teams make their way through a 12-mile obstacle course of walls, fire, ten thousand volts of electricity and of course <em>mud</em>. Obstacles include the <a href="http://toughmudder.com/wp-content/uploads/2011/06/Obstacles-Sunday-033.jpg" target="_blank"><em>Kiss of Mud</em></a> where the runner crawls through sticky mud underneath barbed wire, the <a href="http://toughmudder.com/wp-content/uploads/2011/06/Obstacles-Sunday-052.jpg" target="_blank"><em>Chernobyl Jacuzzi</em></a>, a tub filled with 200 bags of ice, and the <a href="http://toughmudder.com/wp-content/uploads/2011/06/Monkey-Bars-022.jpg" target="_blank"><em>Funky Monkey</em></a> which is the most intense set of monkey bars you have ever seen. </p><p class="MsoNormal">You are not let alone if you want to see how tough you really are. There are basic fitness requirements and a <a href="http://toughmudder.com/training-prep/" target="_blank">complete workout program</a> for Tough Mudder on their website.&nbsp; If you are ready to break out of the same old routine and challenge your body you can find a Tough Mudder event near you at <a href="http://toughmudder.com/" target="_blank">toughmudder.com</a></p><p class="MsoNormal"><em>Have you tried it or watched this marathon? Tweet us <a href="http://www.twitter.com/piercemattiepr" target="_blank">@PierceMattiePR</a>. </em></p>]]></description>
         <link>http://www.piercemattiepublicrelations.com/fitnessdivision/2012/02/tough_mudder_taking_marathon_f.html</link>
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                  <category domain="http://www.sixapart.com/ns/types#category">Exercise Programs</category>
                  <category domain="http://www.sixapart.com/ns/types#category">Exercise Programs</category>
                  <category domain="http://www.sixapart.com/ns/types#category">Fitness &amp; Health</category>
                  <category domain="http://www.sixapart.com/ns/types#category">Fitness &amp; Health</category>
                  <category domain="http://www.sixapart.com/ns/types#category">Fitness PR</category>
                  <category domain="http://www.sixapart.com/ns/types#category">Fitness PR</category>
                  <category domain="http://www.sixapart.com/ns/types#category">Lifestyle Marketing</category>
        
        
         <pubDate>Tue, 07 Feb 2012 01:40:56 +0000</pubDate>
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         <title>Healthy Eating with Kent Rathbun Elements &amp; Restaurants</title>
         <description><![CDATA[<p><img src="http://www.piercemattiepublicrelations.com/fitnessdivision/kent-rathbun-food.jpg" border="0" hspace="4" width="239" height="158" align="left" />Chef Kent Rathbun tackled the culinary scene when he won the Food Network&#39;s show <em>Iron Chef America</em> with his brother Kevin Rathbun in 2008. Kent has been perfecting his passion for the culinary arts since the tender age of 9 years old. He studied in several cities such as Dallas, New Orleans, and even Bangkok, Thailand. Throughout his travels he picked up tidbits of tricks that contribute to his signature recipes that have leveraged his popularity today. </p><p>Chef Kent Rathbun has seven renowned 5-star restaurants, all located in Texas. The themes vary from Pan-Asian cuisine, to wood fire grills and steakhouses, all sure to satisfy anyone&rsquo;s taste buds.              Chef Kent Rathbun has also proven to be a chef for the stars. He has been featured on several television shows and cooks many prestigious meals for events. For instance, he is a regular guest chef for a &ldquo;Taste of the NFL&rdquo;, and has cooked for the 2001 Inaugural Ball. Most recently, Rathbun was able to personally cook his signature Lobster Shooters for Oprah, during a small screening party for the movie Red Tails. </p><p>Aside from operating his seven restaurants and cooking for celebrities, Kent has his own product line called &ldquo;<em>Kent Rathbun Elements</em>&rdquo;. This line features various sauces, marinades, and dressings. These may be simple condiments, but will add exceptional flavor to daily household meals. The products are available at all Central Market locations; however, if you do not reside in the Texas area, you can also enjoy these savory additions by purchasing Kent Rathbun Elements on <a href="http://www.kentrathbun.com" target="_blank">www.kentrathbun.com</a>. </p><p>Although, Kent Rathbun remains faithful to his mouthwatering dishes, he still strongly believes in maintaining healthy eating habits. After he realized the importance of healthy eating, Rathbun incorporated some of his healthy lifestyle choices into the dishes served at his restaurants. He even offers cooking classes for $400 per class, which demonstrates cooking techniques that anyone can learn. One of his classes called &ldquo;<em>Farm to Table</em>&rdquo; encourages and teaches people how to cook healthy meals straight from fresh foods grown locally. </p><p>Finally, Kent Rathbun is an advocate for subscribing to weight loss programs via mobile technologies. He relies on the Weight Watchers mobile application to help with the lifestyle changes necessary to transition to healthier diets and lose weight. After becoming acquainted with the program, he as ultimately found the balance between savory and healthy.    </p><p><em>Have you ever tasted Kent Rathbun&rsquo;s tasty treats? How do you balance taste with healthy eating habits?Tweet us <a href="http://www.twitter.com/piercemattiepr" target="_blank">@PierceMattiePR</a></em></p>]]></description>
         <link>http://www.piercemattiepublicrelations.com/fitnessdivision/2012/02/healthy_eating_with_kent_rathb.html</link>
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                  <category domain="http://www.sixapart.com/ns/types#category">Fitness PR</category>
                  <category domain="http://www.sixapart.com/ns/types#category">Nutrition</category>
                  <category domain="http://www.sixapart.com/ns/types#category">Nutrition</category>
                  <category domain="http://www.sixapart.com/ns/types#category">Nutrition</category>
                  <category domain="http://www.sixapart.com/ns/types#category">celebrity</category>
        
        
         <pubDate>Mon, 06 Feb 2012 20:27:32 +0000</pubDate>
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         <title>Pierce Mattie Hair Removal Beauty PR Client Featured in Glamour Magazine</title>
         <description><![CDATA[<p><img src="http://www.piercemattiepublicrelations.com/beautydivision/no%21%20no%21%20glamour%20magazine%20public%20relations.jpg" border="0" alt="no%21%20no%21%20glamour%20magazine%20public%20relations.jpg" title="no%21%20no%21%20glamour%20magazine%20public%20relations.jpg" width="480" height="360" /> </p><p><font size="3"><font face="Times New Roman">Pierce Mattie PR Client No! No! Hair&nbsp;was featured&nbsp;in&nbsp;Glamour&nbsp;Magazine.&nbsp;If you&rsquo;re working on a&nbsp;hair removal&nbsp;story&nbsp;be sure to&nbsp;give our&nbsp;</font></font><a href="http://www.PierceMattie.com"><font face="Times New Roman" size="3">Pierce Mattie</font></a><font face="Times New Roman" size="3">&nbsp;beauty PR team a call at 212-243-1431&nbsp;or follow us on Twitter </font><a href="http://twitter.com/piercemattiepr" target="_blank"><font face="Times New Roman" size="3">@PierceMattiePR</font></a><font face="Times New Roman" size="3">&nbsp;and </font><a href="http://www.facebook.com/PierceMattiePR" target="_blank"><font face="Times New Roman" size="3">FaceBook</font></a><font face="Times New Roman" size="3">. </font></p>]]></description>
         <link>http://www.piercemattiepublicrelations.com/fitnessdivision/2012/02/pierce_mattie_hair_removal_bea.html</link>
         <guid>http://www.piercemattiepublicrelations.com/fitnessdivision/2012/02/pierce_mattie_hair_removal_bea.html</guid>
                  <category domain="http://www.sixapart.com/ns/types#category">wellness</category>
                  <category domain="http://www.sixapart.com/ns/types#category">wellness</category>
        
        
         <pubDate>Fri, 03 Feb 2012 16:54:17 +0000</pubDate>
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         <title>Beverage Public Relations: Health &amp; Wellness with Yogi Tea</title>
         <description><![CDATA[<p style="margin: 0in 0in 0pt"><span style="font-family: &#39;Arial&#39;,&#39;sans-serif&#39;"><img src="http://www.piercemattiepublicrelations.com/fitnessdivision/yogi-tea.jpg" border="0" hspace="4" width="257" height="170" align="left" />Warm up your winter! &nbsp;There is nothing akin to bubble baths, candles, and a cup of delicious, yet calming tea at the end of your day to unwind and relax before getting some shut-eye for the night.&nbsp;&nbsp;&nbsp;I was never too keen on my herbal tea preference until&nbsp;<a href="http://www.yogiproducts.com/" target="_blank">Yogi Tea</a>&nbsp;was brought to my attention.</span></p><p style="margin: 0in 0in 0pt"><span style="font-family: &#39;Arial&#39;,&#39;sans-serif&#39;"></span></p><p style="margin: 0in 0in 0pt"><span style="font-family: &#39;Arial&#39;,&#39;sans-serif&#39;">Although we are no longer infants, we seem to still cling to our child-like ways.&nbsp;&nbsp;What says relaxation more so than soaking in a hot bath with hot liquid (now tea and no longer milk) running through your inner pipe works?&nbsp;&nbsp;I cannot contrive a greater scenario.&nbsp;</span></p><p style="margin: 0in 0in 0pt"><span style="font-family: &#39;Arial&#39;,&#39;sans-serif&#39;"></span></p><p style="margin: 0in 0in 0pt"><span style="font-family: &#39;Arial&#39;,&#39;sans-serif&#39;">Yogi Tea proposes a wide variety of teas with many different, delightful flavors, each while serving a different purpose.&nbsp;&nbsp;Do you yearn for a tranquil something to sip on?&nbsp;&nbsp;Or perhaps you want to recharge your batteries in the a.m. and aren&rsquo;t so partial to coffee.&nbsp;&nbsp;(Neither am I!)&nbsp; </span></p><p style="margin: 0in 0in 0pt">&nbsp;</p><p style="margin: 0in 0in 0pt"><span style="font-family: &#39;Arial&#39;,&#39;sans-serif&#39;">Yogi Tea&rsquo;s innovative, interactive website prompts you to make an initial decision with choosing your tea first by choosing either:&nbsp;<em>mood, flavor&nbsp;</em>or<em>&nbsp;purpose</em>.&nbsp;&nbsp;By choosing&nbsp;<em>mood</em>, Yogi Tea asks,&nbsp;<em>&ldquo;how would you like to feel today?&rdquo;&nbsp;&nbsp;</em>By choosing&nbsp;<em>flavor,</em>&nbsp;Yogi simply asks,&nbsp;<em>&ldquo;what flavor would you like to enjoy?&rdquo;&nbsp;&nbsp;</em>And lastly, by choosing&nbsp;<em>purpose, &ldquo;what benefit would you like from your tea?&rdquo;&nbsp;</em>is asked to further discover your desires.&nbsp;</span></p><p style="margin: 0in 0in 0pt"><span style="font-family: &#39;Arial&#39;,&#39;sans-serif&#39;"></span></p><p style="margin: 0in 0in 0pt"><span style="font-family: &#39;Arial&#39;,&#39;sans-serif&#39;">Check out Yogi Tea&rsquo;s colossal, flavorful selection!&nbsp;&nbsp;Benefit your life or simply your taste buds!</span> <em><span style="font-family: &#39;Arial&#39;,&#39;sans-serif&#39;">Is this your cup of tea?&nbsp; (No pun intended!)&nbsp; If you&#39;ve tried Yogi Tea tweet us <a href="http://www.twitter.com/piercemattiepr" target="_blank">@PierceMattiePR</a>. &nbsp;</span></em><span style="font-family: &#39;Arial&#39;,&#39;sans-serif&#39;"></span></p>]]></description>
         <link>http://www.piercemattiepublicrelations.com/fitnessdivision/2012/02/health_wellness_with_yogi_tea.html</link>
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                  <category domain="http://www.sixapart.com/ns/types#category">Fitness &amp; Health</category>
                  <category domain="http://www.sixapart.com/ns/types#category">Fitness PR</category>
                  <category domain="http://www.sixapart.com/ns/types#category">Lifestyle Marketing</category>
                  <category domain="http://www.sixapart.com/ns/types#category">Nutrition</category>
                  <category domain="http://www.sixapart.com/ns/types#category">beverage</category>
                  <category domain="http://www.sixapart.com/ns/types#category">wellness</category>
                  <category domain="http://www.sixapart.com/ns/types#category">wellness</category>
                  <category domain="http://www.sixapart.com/ns/types#category">wellness</category>
        
        
         <pubDate>Thu, 02 Feb 2012 01:47:51 +0000</pubDate>
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         <title>Alternative Wellness Public Relations: Hyland&apos;s - A Homeopathic Way of Life</title>
         <description><![CDATA[<p class="MsoNormal"><img src="http://www.piercemattiepublicrelations.com/fitnessdivision/hyland%27s-wellness-homeopathic.png" border="0" hspace="4" width="197" height="138" align="left" />With its unique method and approach to treating disease, <a href="http://www.hylands.com/aboutmain.php" target="_blank">Hyland&rsquo;s</a>&nbsp;provides natural remedies for every member of the family, from the infant to the elderly.&nbsp; Stringent preparation, on top of a century&rsquo;s worth of homeopathic practice, Hyland&rsquo;s health care remedies are endless.&nbsp; </p><p class="MsoNormal">Hyland&rsquo;s manufactures products for each of the following categories:&nbsp; Stress/Sleep, Baby, Children&rsquo;s Health, Pain Relief, Women&rsquo;s Health, Digestion, Cough/Cold, First Aid, Seasonal Allergies, Skin, Topicals, Kits, Cell Salts, and Single Remedies.&nbsp; </p><p class="MsoNormal">Sleep deprived from stress and anxiety?&nbsp; Try <a href="http://www.hylands.com/products/insomnia.php%20%20" target="_blank">Hyland&rsquo;s Insomnia</a>.&nbsp;&nbsp;Rid yourself of worry and restlessness, with no risky side affects.&nbsp; This product is safe for adults and children.&nbsp; </p><p class="MsoNormal">Has that pulsating headache returned? Not an aspirin enthusiast?&nbsp; Check out <a href="http://www.hylands.com/products/migraine.php%20" target="_blank">Hyland&rsquo;s Migraine Headache Relief</a>. &nbsp;This <span style="color: #262626">all-natural formula is free of aspirin, acetaminophen and caffeine.</span> More partial to topicals than tablets?&nbsp; Can&rsquo;t seem to escape that grating leg cramp?&nbsp; Try <a href="http://www.hylands.com/products/legcrampsointment.php" target="_blank">Hyland&rsquo;s Leg Cramp Ointment</a>. Night or day, rain or shine, Hyland&rsquo;s ointment temporarily relieves cramp symtomps of the leg and calf. These are only a few of the myriad remedies <a href="http://www.piercemattiepublicrelations.com/cgi-bin/movabletype/%20http:/www.hylands.com/products/productmain2.php%20">Hyland&rsquo;s</a>&nbsp;has to offer. (Shannon swears by Hyland&#39;s teething tablets! It&#39;s the only way she kept her sanity when each of her 4 sons were teething.) </p><p class="MsoNormal"><em>Are you into holistic healthcare?&nbsp; Have you checked out any of Hyland&rsquo;s products?&nbsp; What are your thoughts?&nbsp; Let us know <a href="http://www.twitter.com/piercemattiepr" target="_blank">@PierceMattiePR</a>.&nbsp;&nbsp;</em></p>]]></description>
         <link>http://www.piercemattiepublicrelations.com/fitnessdivision/2012/02/hylands_a_homeopathic_way_of_l.html</link>
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                  <category domain="http://www.sixapart.com/ns/types#category">Fitness PR</category>
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                  <category domain="http://www.sixapart.com/ns/types#category">Supplements</category>
                  <category domain="http://www.sixapart.com/ns/types#category">Supplements</category>
                  <category domain="http://www.sixapart.com/ns/types#category">Supplements</category>
                  <category domain="http://www.sixapart.com/ns/types#category">Supplements</category>
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                  <category domain="http://www.sixapart.com/ns/types#category">green</category>
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         <pubDate>Wed, 01 Feb 2012 00:54:35 +0000</pubDate>
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         <title>Chocolate Luxury Public Relations: La Maison Du Chocolat for Valentine&apos;s Day</title>
         <description><![CDATA[<p class="MsoNormal"><img src="http://www.piercemattiepublicrelations.com/fitnessdivision/chocolate-pr-la-maison-chocolate.jpg" border="0" hspace="4" width="216" height="201" align="left" />Ganache, pralines, and truffles. &Eacute;clairs, macaroons, and tarts. <em>Is your mouth watering yet?</em></p><p class="MsoNormal">Making mouths water for the last 35 years, <a href="http://www.lamaisonduchocolat.com/en/#/home" target="_blank">La Maison Du Chocolat</a> originated in Paris and now has boutiques in Cannes, London, New York, Tokyo, and Hong Kong, and an online boutique that delivers in Canada, the United States, all over Europe and Japan. </p><p class="MsoNormal">When taking pleasure in a delicacy from La Maison Du Chocolat trying the <a href="http://www.lamaisonduchocolat.com/en/#/creations/eclairs/1" target="_blank">Chocolate &Eacute;clair</a> is a must. What can be better than chocolate and a pastry? And don&rsquo;t forget the <a href="http://www.lamaisonduchocolat.com/en/#/creations/ganachesenivrantes/11" target="_blank">Ganache with Orange Liquor Mousse</a> &ndash; the dark chocolate melts in your mouth. </p><p class="MsoNormal">The online boutique has chocolates for everyone from $8 pieces, <a href="http://www.lamaisonduchocolat.us/us/en/product/coffret-collection-de-truffes" target="_blank">truffle assortments</a> for $96, to extravagant boxes, like their <a href="http://www.lamaisonduchocolat.us/us/en/product/concorde-hatbox-us" target="_blank">Concorde Hatbox</a>, for $290. </p><p class="MsoNormal">Not that anyone ever needs an excuse to buy chocolate but if you do, Valentine&rsquo;s Day is coming up and that is definitely a holiday to celebrate the love of chocolate. Give someone you care about a box of chocolate that they will never want to finish. </p><p class="MsoNormal"><em>What is your favorite chocolate? Let us know <a href="https://twitter.com/#!/PierceMattiePR" target="_blank">@PierceMattiePR</a></em></p>]]></description>
         <link>http://www.piercemattiepublicrelations.com/fitnessdivision/2012/01/la_maison_du_chocolat_for_vale.html</link>
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                  <category domain="http://www.sixapart.com/ns/types#category">Lifestyle Marketing</category>
                  <category domain="http://www.sixapart.com/ns/types#category">Lifestyle Marketing</category>
                  <category domain="http://www.sixapart.com/ns/types#category">Lifestyle Marketing</category>
        
        
         <pubDate>Tue, 31 Jan 2012 02:31:23 +0000</pubDate>
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         <title>Hard Gain Diet: The Other End of the Fitness Spectrum</title>
         <description><![CDATA[<p><img src="http://www.piercemattiepublicrelations.com/fitnessdivision/Hard-Gain-Diet-PR-Fitness.jpg" border="0" hspace="4" width="193" height="169" align="left" />There are a multitude of diets for people that are looking to get in shape. Many try to find the one that is going to be easiest or will produce results the fastest. A diet is a hard thing to do because a lot of us lack the motivation to do it because it is easier to remain idle. <em>Besides, we aren&rsquo;t that out of shape anyway right?</em> The hardest diet isn&rsquo;t probably what you are imagining. Some people actually need to gain weight to get in shape.   </p><p>For a few people that are genetically &quot;cursed&quot; gaining weight can be nearly impossible. You might think it is as easy as just eating a lot and that may be true, but there is more to it than that. Nutrition is a major part of any diet, but for hard gainers it is even more essential.  The <a href="http://www.hardgainersguide.com/" target="_blank">Hard Gainers Guide</a> have dedicated themselves to helping those not blessed with the ability to gain mass fast.   </p><p>As a hard gainer eating is the most important thing you can do. You need to be taking in more calories than you are burning. More importantly however, is what you are eating. If you are serious about gaining weight and getting healthy you must intake the building blocks of muscle: Protein, carbohydrates and fats. For details check out the <a href="http://www.hardgainersguide.com/basic-nutrition-guidelines-for-hardgainers/" target="_blank">basic</a> and <a href="http://www.hardgainersguide.com/advanced-nutrition-guidelines-for-hardgainers/" target="_blank">advanced</a> nutrition guides. The Hard Gainers Guide also provides a <a href="http://www.hardgainersguide.com/hardgainers-diet-a-complete-meal-plan/" target="_blank">complete meal plan</a> to get you on your way to achieving results.    </p><p>Of course having a good workout plan is also a part of gaining weight and converting food into muscle. Hit the gym with a <a href="http://www.piercemattiepublicrelations.com/fitnessdivision/2012/01/ditch_your_boring_workout_rout.html" target="_blank">workout plan</a> or maybe a <a href="http://www.piercemattiepublicrelations.com/fitnessdivision/2012/01/trx_suspension_training.html" target="_blank">home gym</a> is right for you. For specific questions visit <a href="http://www.hardgainersguide.com/" target="_blank">www.hardgainersguide.com</a>. </p>]]></description>
         <link>http://www.piercemattiepublicrelations.com/fitnessdivision/2012/01/hard_gain_diet_the_other_end_o.html</link>
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                  <category domain="http://www.sixapart.com/ns/types#category">Diets</category>
                  <category domain="http://www.sixapart.com/ns/types#category">Fitness &amp; Health</category>
                  <category domain="http://www.sixapart.com/ns/types#category">Fitness PR</category>
                  <category domain="http://www.sixapart.com/ns/types#category">Lifestyle Marketing</category>
                  <category domain="http://www.sixapart.com/ns/types#category">Weight Training</category>
        
        
         <pubDate>Mon, 30 Jan 2012 21:45:51 +0000</pubDate>
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         <title>Diet &amp; Nutrition PR - Research Study Ranks Antioxidant Value of Nuts: Walnuts Top List</title>
         <description><![CDATA[<p><font face="times new roman,times" size="3"><img src="http://www.piercemattiepublicrelations.com/fitnessdivision/nutrition%20walnut%20public%20relations.bmp" border="0" alt="nutrition%20walnut%20public%20relations.bmp" width="342" height="338" /> </font></p><p><font face="times new roman,times" size="3">A new study by <span class="xn-org">University of Scranton</span> Chemistry Professor <span class="xn-person">Joe Vinson</span>, Ph.D., published in The Royal Society of Chemistry&#39;s journal <em>Food and Function</em> online on <span class="xn-chron">Dec. 21, 2011</span>, shows nuts pack a healthy punch and ranks walnuts at the top for having both more healthful antioxidants, called polyphenols, and a higher antioxidant potency than the other nuts analyzed.</font></p><p><font face="times new roman,times" size="3">Dr. Vinson&#39;s study evaluated nine types of raw and roasted nuts and two types of peanut butter to assess the total amount of polyphenols found in each, as well as the polyphenols&#39; expected ability to inhibit oxidation of lower density lipoproteins, often referred to as &quot;bad cholesterol.&quot; His study found that walnuts had the highest levels of antioxidants and that the quality, or potency, of antioxidants present in walnuts was highest among the nuts.</font></p><p><font face="times new roman,times" size="3">&quot;Walnuts rank above <span class="xn-location">Brazil</span> nuts, pistachios, pecans, peanuts, almonds, macadamias, cashews and hazelnuts,&quot; said Dr. Vinson. His study also found that total polyphenols in peanut butter were considerably lower than roasted peanuts, but the difference was not statistically signiﬁcant. </font></p><p><font face="times new roman,times" size="3">Dr. Vinson&#39;s study also analyzed the daily consumption of nuts in both <span class="xn-location">the United States</span> and European diets. His research shows that nuts account for barely eight percent of the daily antioxidants in the average person&#39;s diet. </font></p>]]></description>
         <link>http://www.piercemattiepublicrelations.com/fitnessdivision/2012/01/research_study_ranks_antioxida.html</link>
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                  <category domain="http://www.sixapart.com/ns/types#category">Nutrition</category>
                  <category domain="http://www.sixapart.com/ns/types#category">Nutrition</category>
        
        
         <pubDate>Fri, 27 Jan 2012 18:00:41 +0000</pubDate>
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         <title>Pierce Mattie Green Organic Beauty PR Client Featured in Prevention Magazine</title>
         <description><![CDATA[<p><img src="http://www.piercemattiepublicrelations.com/beautydivision/prevention%20john%20masters%20public%20relations.jpg" border="0" alt="prevention%20john%20masters%20public%20relations.jpg" title="prevention%20john%20masters%20public%20relations.jpg" width="480" height="360" /> </p><p><font size="3"><font face="Times New Roman">Pierce Mattie PR Client John Masters Organics&nbsp;was featured&nbsp;in&nbsp;Prevention&nbsp;Magazine.&nbsp;If you&rsquo;re working on a&nbsp;beauty&nbsp;story&nbsp;be sure to&nbsp;give our&nbsp;</font></font><a href="http://www.PierceMattie.com"><font face="Times New Roman" size="3">Pierce Mattie</font></a><font face="Times New Roman" size="3">&nbsp;beauty PR team a call at 212-243-1431&nbsp;or follow us on Twitter </font><a href="http://twitter.com/piercemattiepr" target="_blank"><font face="Times New Roman" size="3">@PierceMattiePR</font></a><font face="Times New Roman" size="3">&nbsp;and </font><a href="http://www.facebook.com/PierceMattiePR" target="_blank"><font face="Times New Roman" size="3">FaceBook</font></a><font face="Times New Roman" size="3">. </font></p>]]></description>
         <link>http://www.piercemattiepublicrelations.com/fitnessdivision/2012/01/pierce_mattie_green_organic_be.html</link>
         <guid>http://www.piercemattiepublicrelations.com/fitnessdivision/2012/01/pierce_mattie_green_organic_be.html</guid>
                  <category domain="http://www.sixapart.com/ns/types#category">wellness</category>
        
        
         <pubDate>Thu, 26 Jan 2012 17:03:04 +0000</pubDate>
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         <title>Pierce Mattie PR Now Hiring: Senior Account Executive</title>
         <description><![CDATA[<p><strong><span style="font-family: &#39;Times New Roman&#39;,&#39;serif&#39;; font-size: 18pt"><font size="3"><font face="times new roman,times"><img src="http://www.piercemattiepublicrelations.com/now%20hiring%202012.jpg" border="0" alt="now%20hiring%202012.jpg" title="now%20hiring%202012.jpg" width="480" height="360" />&nbsp;</font></font></span></strong></p><p><strong><span style="font-family: &#39;Times New Roman&#39;,&#39;serif&#39;; font-size: 18pt"><font size="3"><font face="times new roman,times">Job Description</font></font></span></strong> </p><ul><li class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt; tab-stops: list .5in"><span style="font-family: &#39;Times New Roman&#39;,&#39;serif&#39;; font-size: 12pt"><font face="times new roman,times">Plan and execute client activities in a timely, efficient and high quality manner under the direction of an Account Director </font></span></li><li class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt; tab-stops: list .5in"><span style="font-family: &#39;Times New Roman&#39;,&#39;serif&#39;; font-size: 12pt"><font face="times new roman,times">Keep client programs on track and ensure all deadlines are met </font></span></li><li class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt; tab-stops: list .5in"><span style="font-family: &#39;Times New Roman&#39;,&#39;serif&#39;; font-size: 12pt"><font face="times new roman,times">Develop and edit written materials including press releases, online materials and general client correspondence </font></span></li><li class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt; tab-stops: list .5in"><span style="font-family: &#39;Times New Roman&#39;,&#39;serif&#39;; font-size: 12pt"><font face="times new roman,times">Execute media relations efforts including media list development, pitching and developing strong ongoing relationships with the media</font></span></li></ul><strong><span style="font-family: &#39;Times New Roman&#39;,&#39;serif&#39;; font-size: 18pt"><font size="3"><font face="times new roman,times">Desired Skills &amp; Experience</font></font></span></strong> <ul><li class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt; tab-stops: list .5in"><span style="font-family: &#39;Times New Roman&#39;,&#39;serif&#39;; font-size: 12pt"><font face="times new roman,times">Minimum four years of professional experience required, agency experience preferred. </font></span></li><li class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt; tab-stops: list .5in"><span style="font-family: &#39;Times New Roman&#39;,&#39;serif&#39;; font-size: 12pt"><font face="times new roman,times">Strong written and verbal skills, confident style in communicating with clients, and a proven ability to effectively organize and manage multiple tasks </font></span></li><li class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt; tab-stops: list .5in"><span style="font-family: &#39;Times New Roman&#39;,&#39;serif&#39;; font-size: 12pt"><font face="times new roman,times">Solid client relationship and critical thinking skills </font></span></li><li class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt; tab-stops: list .5in"><span style="font-family: &#39;Times New Roman&#39;,&#39;serif&#39;; font-size: 12pt"><font face="times new roman,times">Strong understanding of public relations concepts, tactics and media relations. </font></span></li><li class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt; tab-stops: list .5in"><span style="font-family: &#39;Times New Roman&#39;,&#39;serif&#39;; font-size: 12pt"><font face="times new roman,times">Independence and autonomy with respect to their responsibilities and exhibit a deep understanding of the clients, accounts and industry </font></span></li><li class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt; tab-stops: list .5in"><span style="font-family: &#39;Times New Roman&#39;,&#39;serif&#39;; font-size: 12pt"><font face="times new roman,times">Strong editorial relationships in the beauty arena </font></span></li><li class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt; tab-stops: list .5in"><span style="font-family: &#39;Times New Roman&#39;,&#39;serif&#39;; font-size: 12pt"><font face="times new roman,times">Ability to work well with others in both team and independent environments, as well as motivate junior staff </font></span></li><li class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt; tab-stops: list .5in"><span style="font-family: &#39;Times New Roman&#39;,&#39;serif&#39;; font-size: 12pt"><font face="times new roman,times">Positive, professional, and flexible attitude that lends itself to quality client service</font></span></li></ul><strong><span style="font-family: &#39;Times New Roman&#39;,&#39;serif&#39;; font-size: 18pt"><font size="3"><font face="times new roman,times">Send resume to: <a href="mailto:Sonya@PierceMattie.com">Sonya@PierceMattie.com</a> </font></font></span></strong>]]></description>
         <link>http://www.piercemattiepublicrelations.com/fitnessdivision/2012/01/pierce_mattie_pr_now_hiring_se.html</link>
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                  <category domain="http://www.sixapart.com/ns/types#category">Fitness PR</category>
                  <category domain="http://www.sixapart.com/ns/types#category">Fitness PR</category>
        
        
         <pubDate>Wed, 25 Jan 2012 22:41:53 +0000</pubDate>
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         <title>Fitness PR: Anytime Fitness CEO Admits “Working Out Sucks!”</title>
         <description><![CDATA[<p><font face="times new roman,times" size="3"><img src="http://www.piercemattiepublicrelations.com/fitnessdivision/working%20out%20sucks%20public%20relations.jpg" border="0" alt="working%20out%20sucks%20public%20relations.jpg" width="300" height="484" /> </font></p><p><font face="times new roman,times" size="3">&ldquo;Working out Sucks!&rdquo; is probably the last thing you&rsquo;d expect the CEO of the world&rsquo;s largest fitness franchise to say in the midst of a national obesity crisis, and yet it&rsquo;s the self-proclaimed title of a new book co-written by </font><a href="http://www.anytimefitness.com/" target="_blank"><font face="times new roman,times" size="3">Anytime Fitness</font></a><font face="times new roman,times" size="3"> CEO and co-founder Chuck Runyon. </font></p><p><font face="times new roman,times"><font size="3"><em>Working Out Sucks! (And Why It Doesn&rsquo;t Have To): The Only 21-Day Kick-Start Plan for Total Health and Fitness You&rsquo;ll Ever Need</em> (published by Da Capo Lifelong Books) hits bookstores nationwide on Jan 3, 2012 with 100 percent of the book&rsquo;s proceeds going to </font></font><a href="http://www.limbsforlife.org/" target="_blank"><font face="times new roman,times" size="3">Limbs for Life</font></a><font face="times new roman,times" size="3"> -- a nonprofit organization that provides fully functional prosthetic care to individuals who can&rsquo;t afford it.</font></p><p><font face="times new roman,times" size="3">&ldquo;This is more than a book, this is a deprogramming effort,&rdquo; said Runyon. &ldquo;For too long we&rsquo;ve been brainwashed by unhealthy habits, destructive attitudes, and misinformation about health. I&rsquo;m here to offer a no-b.s. way to get back on track.&rdquo;</font></p><p><font face="times new roman,times" size="3">Check out the book trailer here: </font><a href="http://www.youtube.com/watch?v=ckp47vIYJrY" target="_blank"><font face="times new roman,times" size="3">http://www.youtube.com/watch?v=ckp47vIYJrY</font></a></p>]]></description>
         <link>http://www.piercemattiepublicrelations.com/fitnessdivision/2012/01/anytime_fitness_ceo_admits_wor.html</link>
         <guid>http://www.piercemattiepublicrelations.com/fitnessdivision/2012/01/anytime_fitness_ceo_admits_wor.html</guid>
                  <category domain="http://www.sixapart.com/ns/types#category">Exercise Programs</category>
                  <category domain="http://www.sixapart.com/ns/types#category">Exercise Programs</category>
        
        
         <pubDate>Tue, 24 Jan 2012 18:04:01 +0000</pubDate>
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         <title>Ditch Your Boring Workout Routine and Get Results with CrossFit</title>
         <description><![CDATA[<p><img src="http://www.piercemattiepublicrelations.com/fitnessdivision/crossfit-fitness-pr.jpg" border="0" hspace="4" width="214" height="314" align="left" />As we pass through each year, workout programs seem to come and go. We are watching for the newest workout to keep our bodies healthy. One claims to have the newest &ldquo;technology&rdquo; to help us get the lean, firm body that we have been trying to achieve for years (at least that is what we tell ourselves). They become the latest fad, everyone buys into it and then it dies out. <em>Why?</em> </p><p>The biggest factor in succeeding with fitness goals is if you have someone to support you, to do it with you or at least motivate you so you don&rsquo;t give up. <a href="http://www.crossfit.com" target="_blank">CrossFit</a> is the latest trend for people who are trying to get in shape and it has the makings to stick around for a long time.    </p><p>CrossFit is a strength and conditioning program. Police academies, military operations and professional athletes around the world use the program. It is not a specialty program but provides broad and general strength training to the individual. You might be thinking that sounds hard, and you won&rsquo;t be the only one. Many people are afraid of CrossFit because it sounds hard. The makers of the program figured out whether you are an athlete or an elderly person trying to stay in shape, you don&rsquo;t need a different workout you just need different degrees.</p><p> The CrossFit program is scalable to the individual so that each person can come in at any level and they will meet you where you are. The thing that makes many users successful is they can sign up for classes (all over the country) and become part of a group who are all striving for the same goal.    CrossFit uses many everyday movements and no exercises are the same so it never gets boring and you aren&rsquo;t putting too much stress on your joints. It is a great way to finally reach your fitness goals and make some new friends along the way. </p><p>Just because it is scalable to you, it is still a workout routine. You aren&rsquo;t going to get in shape without work. To ensure that you are ready to take on the program check out CrossFit&rsquo;s <a href="http://crossfit.com/cf-info/start-how.html" target="_blank">getting started guide</a>. <em>Have you tried CrossFit? Tweet us <a href="http://www.twitter.com/piercemattiepr" target="_blank">@PierceMattiePR</a>.</em></p>]]></description>
         <link>http://www.piercemattiepublicrelations.com/fitnessdivision/2012/01/ditch_your_boring_workout_rout.html</link>
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                  <category domain="http://www.sixapart.com/ns/types#category">Exercise Programs</category>
                  <category domain="http://www.sixapart.com/ns/types#category">Exercise Programs</category>
                  <category domain="http://www.sixapart.com/ns/types#category">Exercise Programs</category>
                  <category domain="http://www.sixapart.com/ns/types#category">Fitness &amp; Health</category>
                  <category domain="http://www.sixapart.com/ns/types#category">Fitness PR</category>
                  <category domain="http://www.sixapart.com/ns/types#category">Fitness Trends</category>
                  <category domain="http://www.sixapart.com/ns/types#category">Lifestyle Marketing</category>
                  <category domain="http://www.sixapart.com/ns/types#category">Weight Training</category>
                  <category domain="http://www.sixapart.com/ns/types#category">wellness</category>
        
        
         <pubDate>Mon, 23 Jan 2012 19:36:16 +0000</pubDate>
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         <title>Fitness Public Relations: TRX Suspension Training</title>
         <description><![CDATA[<p><img src="http://www.piercemattiepublicrelations.com/fitnessdivision/trx-suspension-training-fitness.jpg" border="0" hspace="4" width="199" height="295" align="left" />Being healthy is a major player in today&rsquo;s pop culture. You don&rsquo;t have to spend very long watching television, reading a magazine waiting for an appointment or surfing your favorite internet sites before you come across someone selling something to help you get in shape. Unless you are a fitness guru, the rest of us probably have a similar thought. <em>Yeah, it would be nice to get in shape, but I just don&rsquo;t have the time. After all, who doesn&rsquo;t want to look good?</em> It&rsquo;s time to put the same excuse we have been using for years to bed. TRX Suspension Training to the rescue.</p><p>Created in the NAVY Seals, TRX Suspension Training is the premier workout for home gyms. TRX uses the formula gravity + users body weight = results. TRX suspends the users body weight as resistance to build muscle. The package comes with exercise DVDs to walk you through the process with beginner, intermediate or advanced workouts. It builds the body&rsquo;s core by allowing for free range of motion. Simultaneously you will develop strength, balance and flexibility. TRX is quickly changing the way <a href="http://www.trxtraining.com/trx-training/drew-brees/" target="_blank">athletes and soldiers train</a> as well as becoming a popular resource for injury rehabilitation. </p><p>You might be asking yourself, <em>why is this any better or different than anything else out there?</em> Here is the cool thing about TRX: You can take it anywhere. You don&rsquo;t have to drive to the gym in the morning or after work when you are tired, just set it up at home. On the road? No problem, take it with you and set it up in your hotel. Maybe you are tired of being stuck inside after being in the office all day, go set it up in the park. The best part is that its simple in design but it gets the results that you want. </p><p>TRX provides the means to reach your fitness goals this year, now all you need to find is the <a href="http://www.youtube.com/watch?v=7X38PCf7kao" target="_blank">desire to be your best self</a>. Join the TRX community at <a href="http://www.trxtraining.com" target="_blank">www.trxtraining.com</a>.Have you tried it? Tweet us <em><a href="http://www.twitter.com/piercemattiepr" target="_blank">@PierceMattiePR</a></em>.</p><p>*Photo Source: <a href="http://harmonybody.com/trx-suspension-training" target="_blank">Harmony Body </a></p>]]></description>
         <link>http://www.piercemattiepublicrelations.com/fitnessdivision/2012/01/trx_suspension_training.html</link>
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                  <category domain="http://www.sixapart.com/ns/types#category">Exercise Programs</category>
                  <category domain="http://www.sixapart.com/ns/types#category">Exercise Programs</category>
                  <category domain="http://www.sixapart.com/ns/types#category">Fitness &amp; Health</category>
                  <category domain="http://www.sixapart.com/ns/types#category">Fitness Equipment</category>
                  <category domain="http://www.sixapart.com/ns/types#category">Fitness Gear</category>
                  <category domain="http://www.sixapart.com/ns/types#category">Gym Technology</category>
                  <category domain="http://www.sixapart.com/ns/types#category">Weight Loss</category>
                  <category domain="http://www.sixapart.com/ns/types#category">Weight Training</category>
                  <category domain="http://www.sixapart.com/ns/types#category">wellness</category>
        
        
         <pubDate>Fri, 20 Jan 2012 01:18:08 +0000</pubDate>
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