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Fitness PR Archives

March 13, 2007

Functional Fitness: A Fitness Program Individually Designed For You

If you have ever been one to make that New Year’s resolution to lose weight and head right over to your local gym on January 2nd (or really any time of the year), you may know about the steps a good gym puts into place to customize your workout to achieve maximum results. Now there is an improvement on this customization called Functional Fitness to tailor make a fitness program specifically designed to help you incorporate it into your life, whether it is at the gym or a Saturday at home.

A while back I had joined Bally’s Total Fitness and a personal trainer went over my fitness and weight loss goals with me and designed a plan that I would follow each time I came in to work out; 2 miles around the track, 12 shoulder press repetitions, 12 leg curl repetitions and so on. While the program helped me focus on what I needed to do at each workout once I walked through the door, it certainly was difficult to apply on the days I was not in the gym. This is where Functional Fitness steps in and has made the individualized fitness program even better.

Continue reading "Functional Fitness: A Fitness Program Individually Designed For You" »

March 17, 2007

Kettlebell Training Is The Fastest Growing Fitness Routine

From PRWeb: Today, SPORTSMITH, the nation’s largest supplier of fitness equipment parts and personal training products, announced the addition of Rubber Coated Kettlebells to their product line up for the 2007 spring fitness season. Kettlebells and Kettlebell Training have a long and rich international history beginning in Russia. In the early 1900’s Kettlebells became the training tool of choice for early bodybuilders and strongmen. Now Kettlebell competitions are becoming a major sport throughout the world as the popularity of Kettlebells and Kettlebell Training increases.

SPORTSMITH Kettlebells are the ultimate tool for all-around fitness and cross-training benefits. Kettlebell workouts increase strength, endurance, agility and balance, challenging both the muscular and cardiovascular system with dynamic, total body movements.

"Our goal is to help the health and fitness industries grow and retain their customers by continually looking for the products that help health and fitness clubs grow and retain their customer base by stocking the latest products health and fitness club members need to reach their fitness goals.” Brad Schupp, SPORTSMITH President.

SPORTSMITH Kettlebells are encased in a solid rubber coating to help improve the users grip and help protect fitness facility floors. The kettlebells are extremely durable and available in weights of 8kg/17.6lb, 12kg/26.4lb, 16kg/35.2lb, 20kg/44lb, 24kg/52.8lb, 28kg/61.6lb, 32kg/70.4lb and 40kg/88lb. Traditional non rubber coated Russian Kettlebells are known for ruff ridges on the under side of the grip, resulting in the users hand becoming ruff or callused.

The SPORTSMITH kettlebells are available for order now via the SPORTSMITH website. Visit www.sportsmith.net for more information.

March 21, 2007

Online Diet and Fitness Programs Becoming Increasingly Popular

We all lead busy lives and time going to a weight loss meeting could easily be time spent at the gym. Convenience is a hot commodity and with obesity on the rise, more people looking to lose weight and implement a fitness program around their lifestyle are turning to the internet for support and inspiration, and these online programs are capturing the attention of a determined market.

Many states are beginning their own diet and fitness programs and featuring them online for residents to participate in such as INShape Indiana’s 10 in 10 Challenge. Where I live, Blue Cross of Northeastern PA has collaborated with local television affiliates WBRE (NBC) and WYOU (CBS) to create a program called, “The Million Pound Meltdown.” Residents sign up online and follow tips for better eating and fitness habits. By committing to the program, you feel you are part of a collaborative effort to reach the goal of one million pounds lost in the region. The goal is to make you feel like a team player and keep you on track with a diet and fitness plan that is right for you.

Other online programs include Weight Watchers online, e-diets, Changing Shape, Fitness Online and even The Biggest Loser based on the television series. My girlfriend and her husband chose to commit to Weight Watchers online and implemented a fitness routine that included jogging and swimming laps. In 10 months time her husband lost 110 pounds and she lost her goal of 30 pounds. Now that she feels healthy and physically fit, she is training to run a Triathalon this June in Philadelphia through the Leukemia & Lymphoma Society's Team in Training.

Continue reading "Online Diet and Fitness Programs Becoming Increasingly Popular" »

March 23, 2007

Recent Fitness Study Shows That Exercise Improves Your Memory

Everyone knows that exercise is good for your health, but did you know that it is also beneficial to your memory and functions of the brain, as well? A recent study done at Columbia University Medical Center in New York first did the research on how exercise affects brain function in mice and then compared it to a sampling of 11 research participants that revealed the results to be the same.

As we age, cells within our brains die off, but the research done on the mice and human participants found that each time a person exercised it stimulated new cell growth in the areas of the brain that are affected by memory and memory loss. Another benefit was the increased blood flow thus delivering more oxygen to the brain.

While this is only one study done on 11 people, it proves intriguing that the brain function of mice after exercise was mimicked by the human participants showing that there are many more health benefits than we realize than just keeping physically fit with exercise.

You can read the full report of this study on CNN Health.

March 27, 2007

Women’s Fitness Gear To Make You Look (And Feel) Good While Getting Into Shape

Looking frumpy going to the gym can no longer be an excuse as more and more fitness gear comes out on the market that is more in fashion than the typical monotone shorts and t-shirt look of the past. I know that my clothes are a statement about me and if I look good I feel good, the same can be said to motivate us while working out.

If you are looking for fitness gear with a celebrity flare, Bebe Sport (whose spokesmodel is Eva Longoria) and the Hearts Rbx collection, designed by Scarlett Johansson, are a good place to start. The Bebe Sport Collection not only looks extremely fashionable, but functionality is not lost or compromised because of it. Bebe’s fitness gear has the technology to wick away moisture, retain its fit after multiple washings and provides maximum mobility for better performance during your workout. The Hearts Rbx collection provides fashion combined with comfort and a twist on clothing that can also be worn as dress down wear. Hearts Rbx wouldn’t be complete without its retro Reebok running shoes.

Adidas has the ultra hip Stella McCartney line. With McCartney’s flawless design history and the fact that she is a woman designing fitness gear for women makes me confident that she understands how our bodies move while working out and how clothes need to fit just right in order to make for a comfortable workout. Of course, being the uber cool fashion designer that she is, her Adidas line is nothing short of gorgeous.

Continue reading "Women’s Fitness Gear To Make You Look (And Feel) Good While Getting Into Shape" »

March 29, 2007

Best Ranger Competition: The Ultimate Fitness Challenge

The David E. Grange Jr. Best Ranger Competition began in 1982, when the Ranger Training Department designed a "Ranger Olympics" to identify the best two-man team in the Army. Over the years it has expanded to include members from other services such as the Marines and occasionally members from foreign military units. Best Ranger Competition is the original Amazing Race and Survivor where teams definitely have to “Out Last” each other in this grueling fitness and skill competition.

In 1986 my husband, an Army Ranger, competed in this competition and is still something he watches religiously on The Military Channel, however in the past it could be seen on ESPN and The Outdoor Life Network. The conditioning of the men who compete in this competition is compared to that of world-class athletes. Besides testing the participant’s military skills, it also tests endurance, strength and mental fortitude. The competition is done over 60 hours, day and night, of non-stop events where the participants get little rest or food.

Best Ranger Competition involves running, swimming, push-ups, pull-ups and navigating grueling obstacle courses among many other events that you often find in the Iron Man competition. The intensity and duration of the event sequences pushes even the most elite Special Operations troops, who are at the peak of physical fitness, to the point of physical exhaustion. One such event, that is also a crowd favorite, is the Helo Cast. The Helo Cast involves jumping from a helicopter over water in full uniform and with all of your equipment keeping it afloat and swimming to shore, which is immediately followed up by the next event.

Continue reading "Best Ranger Competition: The Ultimate Fitness Challenge" »

April 9, 2007

Study Shows That Tai Chi May Ward Off Shingles

Each time that I am pregnant, my husband mysteriously develops Shingles. It’s something that no one can quite understand and has baffled us each time, as it is very rare to develop Shingles more than once in your lifetime. Shingles is a painful skin rash, most often only surfacing on one half of your body, and occurs in people who have had the chicken pox. Although I don’t plan on having any more children (4 is enough thank you), I found interest in a new study that has surfaced that indicates the possibility that tai chi may help in warding off Shingles.

The study was geared at those 50 years and older since Shingles is usually most common in this age demographic (although my husband is an exception since he began developing it at age 35). Tai chi is a low impact exercise that anyone can participate in at any age. To do tai chi, you perform a defined series of postures or movements in a slow, graceful manner. Each movement or posture flows into the next without pausing. Many see tai chi as a way to tackle many physical and mental conditions such as stress, reducing high blood pressure, increasing stamina, and muscle strengthening and definition.

This recent study was done by UCLA and involved 112 healthy adults, ages 59 to 86, who have had previous cases of chickenpox. The study was split into two groups with one group taking tai chi classes three times a week for three months and the second group attending health education classes where they were taught good diet habits and stress management. Both groups were vaccinated against chicken pox.

After 6 months, the tai chi group showed nearly twice the level of immunity than did the health education group and the study found that tai chi paired with vaccination showed a 40% increase in immunity against Shingles. It is definitely interesting to say the least and something that should promote further study regarding tai chi’s affects on physical and mental health.

April 13, 2007

Video Games Becoming Popular For Child Fitness

Just as the Leapster gave children fitness for the mind, some of the latest video games for your console have video games geared towards getting your couch potatoes up and moving. One of the most popular being Dance Dance Revolution, which made its way from the arcade into living rooms and now even gym classes across the country.

With child obesity rates rising, it is games like Dance Dance Revolution that can make fitness fun for kids. Schools are taking note of the benefits of incorporating this video game into the gym class curriculum. It gives the children the best of both worlds, incorporating the technology of video games in with physical fitness to keep them active and healthy.

PowerGrid Fitness is another innovator when it comes to video games and fitness. They designed the KiloWatt in 2004, which was very large and very expensive. They have now come out with the Exer-station which is little less expensive than the original KiloWatt and geared towards home use. The Exer-station is a full body video game controller made to work with just about any game. So if you are playing a race car game, the harder you push, the faster your car goes. The Exer-station utilizes their ISOCOR technology, which allows isometric muscle contractions to control computer and video games. While you never have to get up and put any pressure on your joints, you still endure a muscle strengthening work out.

The Sony Playstation EyeToy is another video game component meant to be a fitness-related game. The EyeToy is a camera you attach to your television and Sony Playstation 2 while you use your body to play the games such as Play, which incorporates Kung Fu and dancing; Play2 which has 12 different physical games such as blocking soccer balls and hitting homeruns. There are several other games in the series, all meant to be interactive, fun and worthy of being deemed exercise.

As gaming continues to be part of our culture, it seems only natural to allow the transition from sedentary game play into one that can become part of your child’s daily exercise routine.

April 18, 2007

30-minute Fitness Centers Continue To Increase In Popularity


I’ll never forget the day several years ago when Curves arrived around the corner from my house. My membership at Bally’s Total Fitness was coming to an end and I was unsure if I wanted to renew it. The advertisement for Curves was intriguing: 30-minute workout, no men, no mirrors, no makeup. The price for membership was about the same as the one I had at Bally’s, but the idea of a convenient workout without worrying about my insecurity over my body in front of men at the gym is what drove me to finally go check out the facility for myself.

Pace is another facility that offers a 30-minute workout on hydraulic equipment otherwise known as circuit training. Pace was the original circuit training center, however, Curves for Women’s star has shown much brighter through all of their advertising campaigns and PR. These 30 minute circuit training fitness centers are becoming very attractive to those of all walks of life, from the business woman with a hectic schedule to the senior looking to keep in shape without a strenuous fitness regimen, Curves and Pace are becoming their fitness clubs of choice.

30-minute fitness centers offer many benefits both mentally and physically. Many women are intimidated by all of the different exercise equipment the typical gym has to offer. With circuit training, there are only approximately 10 pieces of equipment which offer strength training and sustained cardiovascular activity through safe and effective hydraulic resistance. There is no wondering which piece of equipment you need to use for what, you simply begin on one machine and make your way around the circle in 30 second timed intervals. The guesswork is taken out of the equation with a “follow the leader” type workout.

30-minute fitness centers make exercise convenient and easy to fit into a busy schedule. With Curves, there are 10,000 fitness centers worldwide, adding to the convenience of the business traveler looking to stay fit even when on a business trip. While you won’t get that muscle definition or body builder look that you would at gyms like Bally’s and Gold’s, a 30 minute fitness center is ideal for those who are already in shape looking to maintain it and for those looking to lose weight and inches and build stamina in order to divulge in a more rigorous workout at the gym.

April 19, 2007

Mind/Body Cruise To Be Held Aboard Carnival Conquest December 2- 9, 2007

If you love the relaxation that a cruise can bring, but also love fitness, Carnival Cruise lines has another great annual cruise put together for this year's fitness Mind/Body Cruise.

Via PR Newswire MIAMI (April, 2007) - Carnival Cruise Lines, Shape and Men's Fitness magazine have partnered to sponsor the fourth annual "Mind/Body Cruise" to be held aboard the Carnival Conquest, December 2- 9, 2007. The seven-day cruise aboard the 2,974-passenger "Fun Ship" will operate round-trip from Galveston, Texas, and call at Montego Bay, Grand Cayman and Cozumel, and offer guests a rejuvenating experience through a variety of fitness, nutritional, and wellness classes and seminars.

In addition to fitness and relaxation classes that include an energetic aerobic workout to the sound of live drums or a daily sunset meditation session on the ship's Lido Deck, the "Mind/Body Cruise" offers interesting and informative cooking demonstrations and nutritional workshops, all hosted by renowned personal trainers, and nutrition and health experts.

"We are excited to team up with Shape and Men's Fitness magazine for the fourth 'Mind/Body Cruise' which provides guests the opportunity to experience creative fitness classes and learn about new and different ways to improve their fitness levels, all in a fun relaxing environment," said Bob Dickinson, Carnival president and CEO.

"It's easy to understand why consumers today would want a vacation that allows them to feel good while having a good time," said John Balen, Promotion Director for Shape and Men's Fitness. "We are thrilled to partner with Carnival once again to continue to provide this unique health and wellness program that brings the magazine pages to life."

Classes and other programming for the "Mind/Body Cruise" will be conducted by leading experts who will also be on hand for personal, one-on-one consultations and Q&A sessions. Participating experts include:

Jacqui Stafford- Recognized as a leading authority on beauty, style and fashion, Stafford is an executive director at Shape magazine where she writes a monthly fashion column and has made countless TV appearances on such shows as NBC's "Today" show, ABC's "The View" and "The Tyra Banks Show."

Teri Hanson- a personal trainer and group fitness instructor for more than 20 years, Hanson is assistant fitness editor for Weider Publications, contributing to such magazines as "Shape," "Natural Health" and "Fit Pregnancy." She is also the star of Shape's soon-to-be released Yoga DVD "Long Lean and Strong."

Jon Giswold- is best known for his work in the country's most prominent fitness clubs. He currently teaches group exercise classes at Reebok/Sports Club New York and other locations.

Jeffrey Scott- A Reebok University global master trainer and an international fitness presenter, Scott is known for his creative choreography and a strong athletic influence. He has starred in more than 20 fitness videos and has made numerous television appearances including NBC's "Today" show.

Kent and Maria Burden- Authors of the award-winning book, "Yin Yang Fitness: The Whole Package of Health" and creators of a series of mind and body DVDs, the Burdens have made numerous appearances on television programs both in the U.S. and U.K.

Misty Tripoli- Tripoli is a Nike Elite Instructor and one of the world's most innovative and engaging fitness instructors, dance choreographers and personal trainers. She is known for her revolutionary and energetic fitness classes, and has been featured in several fitness magazines and television programs.

Jim Stoppani, Ph.D. - Stoppani received his doctorate in exercise physiology from the University of Connecticut. He currently serves as senior science editor for Muscle & Fitness, Muscle & Fitness Hers and Flex magazine.

Carnival is currently accepting reservations for the upcoming "Mind/Body Cruise" aboard Carnival Conquest. Prices begin at $659 per person based on double occupancy and include all "Mind/Body Cruise" activities.

Participants must reference fare code CSSH when making the reservation.

For additional information and reservations, contact any travel agent, call 1-800-CARNIVAL or visit carnival.com

April 26, 2007

Why Diets Often Fail

Dieting is something all of us have done at one point or another in our lives, or at least something we have thought about doing. However, many diets fail and for a variety of reasons. Many times it is the human factor, which includes eating to satiate a need, a love and overabundance of certain foods, or the inability to understand portion control. Other times it is the diet program we choose, which might alienate a specific food group, have super strict guidelines or just don’t fit into our lifestyle.

Some of the top reasons that diets, especially “trend” diets fail are:

* Diets deprive us creating a battle of “will power.” Many diets involve eliminating certain foods or even whole food groups. This is not only unhealthy but also unrealistic for the long term.
* Diets often don't fit into our day-to-day lives. Weighing, measuring food and counting points may help you lose weight, but aren't practical as long-term strategies for most people.
* Diets can be costly. Buying special foods or into special diet programs can rack up a big bill quickly. When the money runs out, it may lead you to quitting the program.
* Diets can actually lower your metabolism. When you drastically cut back on calories, your metabolism tends to slow down and goes into “starvation mode.” If your body feels it is at risk for starving, it will burn calories slower and store fat as a way to protect itself.
* Diet only plays a small part in weight loss. Long term weight loss and management is not just about what you eat, it requires incorporating exercise into your daily life, as well. Experts recommend 60-90 minutes a day most days of the week.

Many times we gain weight for one reason or another and feel that dieting is a quick fix. Many times we do lose the weight, but often gain back the pounds within the next few years because we did not utilize dieting as a lifestyle change or even look deeper into why we were overeating in the first place. If you eat when you are depressed, stressed or for comfort, those issues will still arise—dieting or not. It’s best to deal with those issues head on so that you use different healthy coping skills when the need to fill a void arises, otherwise you will continue to fall back on what is most comfortable and easy for you.

Creating a lifestyle modification that leads to permanent changes in eating habits and exercise are what will make your ability to lose weight and keep it off a success. Diets are simply a temporary fix to a long-term problem. Some of the ways you can be successful at losing weight are:

Continue reading "Why Diets Often Fail" »

May 1, 2007

Fitness Do's And Don'ts

Oftentimes when we are ready to take the plunge into a fitness program, we forget the basic do's and don'ts to working out. Below are some simple tips to keep in mind, as put together by Penn State University:

DO Start Off Moderately
Work your way into a routine. Going overboard after a long respite from exercise may result in injury, or at least disappointment. Your workout shouldn't do either, so build up from a moderate beginning.

DON'T Over-Exercise
For maximum benefit at minimum injury risk, the body needs to rest and recover. At least a 24-hour rest after heavy muscle strain is advised. Stagger workouts between heavy and light strain. For example, you can alternate a weight training routine with biking.

DO Warm Up and Cool Down
A low-impact warm-up before any exercise is essential. It warms the muscles, makes them more limber and easier to stretch, which results in a better workout. It also helps to prevent injury. Cooling down after exercising is also important as it relaxes the muscles, lowers the heart rate, and helps the body to recover from the stress of a workout. It'll make you feel better immediately after the workout, and the next morning.

DO Stretch
Flexibility is one of the most important factors of fitness. Stretching before, during and after a workout will result in better performance, good posture, fewer injuries, and overall better fitness.

DON'T Push an Injury
Listen to your body. If you feel pain, stop. Muscle and joint pain can mean many things -- pushing a small hurt can lead to big problems later on. If pain persists more than a few days, see a doctor.

DO Consult a Trainer
If you belong to a gym, you may have the opportunity to consult a certified trainer. He or she can help you craft a reasonable workout plan, tailored for your goals. A trainer can also teach proper form with exercise equipment. Even if you are experienced, bad habits can be developed.

DON'T Get Bored
Don't get bored with your workout. New exercises can break the monotony, and the excitement of perfecting new skills can help motivate. Since different exercises work different parts of the body, a diverse workout will aid overall fitness.

DO Find a Workout Partner
If motivation is your problem, a workout partner might be the solution. A partner can motivate you to workout when you normally might not, and can help improve your workout by watching form, encouraging extra effort, and pacing. Try to pick a partner with abilities equal to your own.

DON'T Lose Concentration
Preoccupation with outside situations can counteract the benefits of a workout. For example, you might decrease intensity as you lose concentration. And not paying attention to a workout can lead to sloppy style and potential injury. Instead, use the time to concentrate on proper form and control. It will lead to a better workout, greater benefits, and a more relaxing experience.

DO Watch What You Eat
Diet is just as much a part of fitness as exercise, and what you eat will affect every aspect of your workout. A proper diet also influences the results of you fitness plan, since it helps build muscle and decrease the percentage of fat in your overall body weight.

DON'T Dehydrate Yourself
When exercising, the body needs four to eight ounces of water every 20 minutes to replace water loss. If you become thirsty during a workout, you've already passed out of a "safe" stage of hydration. Take fluids immediately. If you are working out for more than an hour, you may want to consider sports drinks, as the extra carbohydrates help retain body water. But try them out first, as not all work, and some may cause unwanted reactions. Always avoid caffeine or alcohol when exercising, both of which further dehydrate your body.

DO Have Fun!
The benefits to working out don't pay off if you don't enjoy yourself. This isn't an excuse for not exercising, as it's still vital to your health. But finding a workout that you enjoy will make the difference when setting a workout schedule that will stick.

July 11, 2007

Core Fitness: The Balance Ball

While I know the old saying, "No pain, no gain," when it comes to exercise, I find that the pain is what makes me avoid it in the first place. Now that I am able to exercise again after having my son, I was in search of a way to get my core muscles back into shape and firm up other areas of my body without all of the pain involved to do so. My neighbor is a personal trainer and she mentioned to me that a Balance Ball was the best piece of fitness "equipment" to get my body in shape in a quicker time frame (and without the pain).

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The Balance Ball can be used in a variety of exercise programs which include yoga and pilates. Some of the benefits of incorporating a Balance Ball as part of your workout are:

* It trains the body in functional movement.
* Forces the body to strengthen the stabilizing muscles.
* Challenges the body to improve alignment and balance.
* Targets abdominals and lower back thus strengthening the body core to improve posture.
* Improves muscle tone and increases endurance.
* Improves flexibility and increases strength.

I have been using my Balance Ball for a few days now and it's amazing how many more muscles you engage when using it. If you have a career that requires you to mostly sit at your desk all day, Gaiam sells a Balance Ball Chair that is great to use while on the job. The Balance Ball Chair enables you to do Balance Ball exercises right at your desk, but also helps you to maintain correct posture and strengthen core muscles all while you work. It's just another way you can incorporate fitness into your day.

*Photo Credit: Gaiam

July 16, 2007

Kashi: Go Lean!

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When you are willing to commit to a lifestyle change with diet and exercise to avoid a “diet failure,” the one thing you don’t want to compromise on is eating tasty food. My biggest weakness is my sweet tooth and snacking. Since I know it is not entirely possible to completely eliminate snacking from my life, I have chosen to replace what it is I am snacking on. Enter Kashi. I discovered their cereal a while ago, but had no idea all of the delicious (and nutritious) treats they have added to their GOLEAN product line until recently.

Kashi is a company that prides itself on creating all natural foods with minimal processing that are healthy, good for your diet, but never compromise on taste. For me, that’s important because if “good for you food” doesn’t taste good, then I tend to retreat to my old ways of fat laden chocolate sweets and meals that are lacking the “health and wellness” aspect. It’s been easier than I expected it to be replacing a chocolate treat with a Kashi TLC Chewy Granola Bar (Peanut Peanut Butter is my favorite) or TLC Crackers.

Before making the commitment to lose weight and eat right, I used to skip eating lunch. I never really considered eating 3 meals a day that important. However, to have a healthy metabolism, you need to eat 3 meals a day; there’s no way around it. Kashi’s delicious frozen meals are perfect because they are high in protein and fiber and very low in fat. They are the right portion size and incredibly delicious. I especially love the Rosemary Chicken, but all of their frozen dinners are really the best “frozen” meals I have ever eaten.

Kashi really makes it easy to get back on the right track to incorporate healthy eating back into your lifestyle. Kashi is available online, at specialty markets such as Whole Foods, and your local supermarket.

July 24, 2007

Late Fitness Bloomers Still Reap Rewards

They say you can’t teach an old dog new tricks, but when it comes to diet and fitness it's a different story. Researchers are reporting that even in middle age, taking on a more healthy lifestyle can decrease the risk for heart disease and premature death within years of that change.

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According to a study done by the Medical University of South Carolina, middle-aged adults who ate at least five fruits and vegetables a day and exercised for a minimum of 2 1/2 hours a week, maintained a low weight, and didn’t smoke lowered their risk of death by 40 percent and heart disease by 35 percent.

Additionally, Dr. Dana King, who headed the research, revealed that adults who implemented a healthier lifestyle actually caught up with adults that had followed these guidelines all along. After four years, both groups’ mortality rate and susceptibility to having a heart attack matched.

While this is a comforting statistic, it does not mean people should continue inhaling Krispe Kremes and skipping out on the gym until they're older. The risk for health problems can be reduced by an even greater degree if a healthier lifestyle is incorporated today.

So now there’s an even greater reason to hit the treadmill…that’s a good thing.

Photo Credit: Rock Fit

July 30, 2007

VitaGlide: Fitness Machine For Those Who Are Wheelchair Bound

All the aspects of fitness are something that those of us who have use of our legs, take for granted. Thankfully, there are those out there who take into consideration that those who are wheelchair bound want the benefit of fitness, as well. RehaMed International (RMT) is one such company whose main focus is to improve the quality of life for people with disabilities.

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RMT has many fabulous lifts and products that help those in wheelchairs keep an active lifestyle. The VitaGlide Pro answers the call to give a cardio workout and upper body conditioning for those who seek it. A great feature to the VitaGlide Pro is the built-in roll away seat, so your significant other/family/friends, who are not in a wheelchair, can also partake in the benefits the VitaGlide has to offer.

"The VitaGlide is the result of extensive research into the causes of shoulder injuries and pain, especially amongst wheelchair users. Research has indicated that shoulder injuries occurring in wheelchairs are similar to rotator cuff injuries suffered by baseball pitchers, caused by imbalanced muscle stress placed on the shoulder joint. This imbalance results in what is clinically referred to as ‘Overuse Syndrome.’ The ‘push-pull’ motion of the VitaGlide helps to work the back muscles in the shoulder, thereby balancing the overall shoulder musculature."

If you own a VitaGlide, please share your thoughts on this product in the comments.

August 7, 2007

Nutrition Expert: Amy Stephens MS, RD, CDE; Licensed Nutritionist & Health Blogger

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Amy Stephens, MS, RD, CDE has been working as a Clinical Diabetes Nutritionist for nine years specializing in diabetes & weight management. She's primarily worked as an Outpatient Diabetes Nutritionist for Dr. Andrew Drexler at NYU, as well as maintain her own private practice. She is a certified Diabetes educator, has also lectured to doctors and patients on nutrition with Diabetes and maintains a blog "Nutrition in the City."

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Shannon: When did your interest in diet and nutrition begin?
Amy Stephens: I have been interested in nutrition since college. I had many gastrointestinal issues that were corrected with adequate nutrition.

Shannon: Why did you choose to become a Nutritionist?
Amy Stephens: I decided to study nutrition when I learned more about the field as a career rather than a hobbie from my sister's friend at Syracuse University. I was so excited to learn that I could make a career from a hobbie that I loved. The opportunites with a nutrition degree are endless - chef, clinical nutritionist in a hospital or private practice setting, and so on.

Shannon: Do you feel there are any misconceptions or misunderstandings about what a Nutritionist does?
Amy Stephens: Absolutely. Most patients think they see a Nutritionist "to be put on a diet." Patients don't realize our eating habits are much more complex. I like to think of myself as an educator and coach to help patients overcome obstacles, food misperceptions and misperceptions from food advertising. Most patients misunderstand the food-diet-health-weight loss relationship; our food choices are 80% psychological and 20% knowledge. Patients know what to eat, they just don't know how to incorporate it into their lifestyles permanently.

Shannon: What do you enjoy most about being a Nutritionist?
Amy Stephens: I like helping people achieve their nutrition goals. I feel more like a coach and enjoy it when patients do well.

Shannon: Do you find that as society has become more health consciencious, that there is an increase in demand for Nutritionists and a growth in your industry overall?
Amy Stephens: I think it's trendy to eat organic, but I don't think people understand the health benefits. It's more important to achieve a healthy weight and exercise than it is to have organic strawberries. Also, food marketing is geared at making the consumer believe if it's organic, you can eat as much as you want.

Shannon: What are your thoughts on the recent trends in the food industry changing the way they market to children to tackle childhood obesity?
Amy Stephens: The food industry is focused on making money, not making us healthy. We'll be healthier if we eat less, not more foods/portions.

Continue reading "Nutrition Expert: Amy Stephens MS, RD, CDE; Licensed Nutritionist & Health Blogger" »

August 8, 2007

Elliptical Machines Offer A Total Body Workout

Elliptical machines offer dually an upper and lower body workout, which really saves those who choose home fitness (vs. the gym) both time, space and money. Elliptical trainers provide a great cardiovascular workout that burns just as much fat and calories as an aerobic workout with its high-energy, low-impact quality.

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Time and again I have heard that the Precor EFX 5.33 Elliptical Fitness Crosstrainer (SRP $3899) is one of the best home fitness machines out there. It is designed with a 20 degree fixed ramp that allows for a forward or reverse elliptical stride, working a wide range of lower body muscles while the handlebars provide resistance to the arms and upper body.

The Precor EFX 5.33 offers:

* Natural Motion: Fluid human motion, equaled by machine. Engineered to move the way you move.

* Total-body workout: Ergonomic handlebars let you tone and condition your entire body while maintaining a comfortable posture and good technique.

* Workout variety: With 14 programs and 20 resistance levels, plus synchronized handlebars, keep routines fresh, varied and challenging for faster results and sustained motivation.

* SmartRate: Instant display of your actual heart rate keeps you in your target zone for improved cardio-training and weight-loss results.

Have you used the Precor EFX 5.33 or do you have a different Elliptical machine that you are fond of? Let us know in the comments.

August 9, 2007

Fitfiend.com: Fitness Social Networking

I previously posted about fitness and social networking a few days back. There is another new site just out of beta to add to that list: Fitfiend.com. FitFiend.com is social network devoted to health, fitness, and athletics. It is a community that connects FitPros and FitFiends.

FitFiend.com offers members the ability to set up profiles and blogs, as well as the ability to track workouts and physical progress through their rich media platform that incorporates pictures and video. Members can also use the discussion boards to ask fitness related questions and can rate and tag blog postings, workouts, and discussion topics to make them more easily searchable, while they also endorse other FitPros or FitFiends.

FitPros are personal trainers, group fitness instructors, yoga instructors, martial arts instructors, nutritionists and coaches who can utilize Fitfiend.com to provide information about themselves to potential/existing clients and students. They can update their calendars with their schedules, and provide details about their training facilities and services. Fitfiends are the community members that can track their workouts and physical progress, and share them with other members. They can also communicate with each other to find activity partners and discuss various fitness related topics. They can leave endorsements for each other, and provide feedback on fitness facilities and FitPros.

Fitfiend.com is free to join, so if you are looking to connect with those who love fitness sign up today.

August 15, 2007

How Young Is Too Young For Weight Loss Surgery?

I sat amazed today watching a story on Good Morning America about Brooke Bates, who at 12 years old had liposuction and a tummy tuck, then at 13 had gastric lap-band surgery. According to her mother, she had been overweight "all her life." I questioned, as did the GMA host, how young is too young for weight loss surgery?

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Brooke's mother spoke about how her daughter had been on a diet since she was 3. The family gave their consent for Brooke to have liposuction and a tummy tuck at age 12, which Brooke subsequently lost 40 pounds and gained 35 of it back. As I have mentioned in a previous post, diet needs to be a lifestyle change. If Ms. Bates had been on a diet from age 3-12, then there was a component missing to ensure her success of this lifestyle change. Also, I believe it is very difficult for children to understand and adhere to such a lifestyle change. When challenged about this weight gain, Ms. Bates mother argued that Brooke's overeating was not due to an emotional issue, but "more of a hereditary characteristic in our family."

At 13 the family traveled to Mexico, against their doctor's advice, to allow Brooke to have gastric lap-band surgery done. Brooke has lost 15 pounds since having the surgery a few weeks ago and is aiming for a goal weight of 125 pounds.

While I am not against cosmetic surgery, I have to wonder if Brooke's parents allowing her to have two surgeries at such a young age is merely an easier way to achieve weight loss than to deal with the possible real issues of her overeating to begin with. Since the lap-band is a new weight loss surgical treatment, it is not yet known how long the band lasts and if there are any potential side affects or complications down the road. The surgeries also do not address the emotional side as to why Brooke overeats in the first place, which means she is likely to continue eating poorly until the issue is addressed.

What are your thoughts on Brooke Bates story? How young is too young for weight loss surgery and do you feel there are any exceptions regardless of age?

August 16, 2007

Nike+ Women's Half Marathon: A Virtual Fitness Event

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Nike wanted to create a way for runners of all ages and experience levels that couldn’t make it to San Francisco to participate in The Nike Women’s Marathon, yet also help raise money for The Leukemia & Lymphoma Society. The result? Nike+ Women's Virtual Half Marathon.

Everyone who virtually runs the 13.1 virtual marathon course will receive A Nike Sports Essentials Finisher’s T-shirt and an Official Finisher Keychain designed by Tiffany & Co. This keychain is exclusive to Nike+ Women’s Half Marathon finishers and cannot be purchased in stores.

To participate, there is a fee and registration requirement. If you sign up before 9/15/07, the fee is $45; otherwise it is $55 from 9/15 forward. A portion of your entry fee benefits The Leukemia & Lymphoma Society. You will also need to purchase the Nike+ system, so that your running progress can be tracked and you can receive credit for the marathon. The Virtual Marathon takes place the same day as the San Francisco Nike Women's Marathon: October 21, 2007.

To sign up for the marathon, go to the Nike+ website. Nike also has a great running blog that is worth checking out as well.

August 23, 2007

The Himalayan Institute: Connecting Mind, Body & Spirit

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The Himalayan Institute is a place of peace and tranquility; a place to find oneself through holistic health and to strengthen the body through yoga. With its corporate headquarters located on a 400-acre campus in the Pocono Mountains, it's Yoga Cafe located in Honesdale PA, is virtually in my backyard.

Founded by Swami Rama of the Himalayas, the Himalayan Institute teaches hatha yoga, Ayurveda, integrative medicine, principles of spirituality, and holistic health. The foundation and core of the Himalayan Institute stands on the belief that it is it's members. Their virtues, strengths, and spirit are representative of each member of the Institute.

Spiritual head of the Himalayan Institute, Pandit Rajmani Tigunait is the successor of Sri Swami Rama. He holds two doctorates one from the University of Allahabad in India and the other from the University of Pennsylvania. He contributes to Yoga + Joyful Living Magazine, has authored 14 books and has an ongoing Joyful Living Lecture Tour.

Have you visited The Himalayan Institute or any of its branches worldwide? I'd love to hear about your experience in the comments.

August 27, 2007

False Reflections: Uncovering Male Body Image Disorder

Fashion week is fast approaching and we’ve barely recovered from last year. Who can forget the designers, the celebrities, and those Astroturf lawns from Vena Cava! Perhaps the most memorable of all runway moments, though, was in Paris when Jean Paul Gaultier debuted his voluptuous Velvet d’Amour, a 5-foot-8 model weighing 290 pounds. This of course stemmed from the controversy of overly skinny models and their affect on female body image, which brings up the interesting question, why wasn’t there a plumper male model making his way down the catwalk or perhaps one that was gangly and pale? Isn’t male body image just as serious a problem?

As women stand in front of the mirror scrutinizing every inch of their bodies for not being smaller, men stand in front of the mirror berating themselves for not being larger. This obsession to be more muscular is just as severe as the desire to be thinner. Its severest form is called muscle dysmorphia, a syndrome that usually occurs with athletes. Men who suffer from it can be as large as 250 pounds and still feel that they’re not big enough. Looking in the mirror, these men can only see a weaker, thinner self instead of their actual body type, causing them to feel a need to exercise an excessive amount.

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Where did this obsession to be more muscular come from? A lot of people would point to the media as the source for problems with self-image. Rippling abs and bulging biceps grace covers of men’s magazines, celebrity tabloids feature articles like, “Who has the better beach body,” and professional athletes are constantly cited for using steroids. Men are continually faced with a stronger body image as the ideal. However, other people feel that the issue is more psychological than social and that men want to be more muscular to exude more confidence and power. With women taking on a more aggressive role in universities and the workplace, researchers, point to the possibility that men are just searching for ways to assert their manliness.

Continue reading "False Reflections: Uncovering Male Body Image Disorder" »

August 31, 2007

Pierce Mattie's Latest Fitness Obsession: The Star Trac Elite Cross Trainer

Pierce Mattie has products he absolutely loves and the Star Trac Elite Cross Trainer is one of them. This luxury fitness machine, that can be placed in the gym or your own home, is the concept made reality through the collaboration of Star Trac and BMW Group DesignworksUSA. Designed with the latest cross section of technology and fitness that is FitLinxx certified, I can see why this elliptical has become his recent obsession.

One of the top reason’s Pierce loves this elliptical is because of the built-in fan. The fan helps you stay on the machine longer because you don’t overheat and if you're somewhat claustrophobic, it will help you feel like you are actually running outdoors. It is due to this fan that he can remain on the Elite Cross Trainer for 60 minutes while burning up to 800 calories.

However, that is not all that this fitness machine features that proves to be of value. The Elite Cross Trainer features Pro Partner technology that communicates via infrared (IR) beam with Palm OS software. Through another collaborative effort, SingleTap and Star Trac have created technology that allows the user to receive workout data from the elliptical directly to their Palm that they can then compare and review to previous workouts. They also create their own workouts on their Palm and bring them to the gym and upload them into the Elite Cross Trainer. Thus helping them to remain focused and note progress towards their fitness goal.

With 20 levels of resistance and the integration of strength training into a cardio workout, Pierce is pretty positive that the Star Trac Elite Cross Trainer will become an obsession with you, too.

October 1, 2007

ExerciseTV and Lionsgate Join Forces to Create and Distribute Workout Programs

ExerciseTV, the first comprehensive on-demand network dedicated to fitness, sports training and motivational programming, and Lionsgate, the leading independent filmed entertainment studio and a leading distributor of fitness DVDs, have announced a new partnership to create and distribute workout programs that will launch new fitness personalities and spotlight the latest in fitness trends. These ExerciseTV/Lionsgate programs will be available to consumers via multiple platforms and venues: including through ExerciseTV's online store at www.exercisetv.tv; via video-on-demand (VOD) on ExerciseTV; and on DVD through retail outlets.

The partnership will premiere its first joint production this fall, with the DVD release of the STAR TRAINERS series, produced by ExerciseTV and distributed by Lionsgate. The three DVDs will be available for purchase individually or as a package exclusively on ExerciseTV's online store through December 2007. The STAR TRAINERS DVD series will be available in retail outlets across the country beginning on December 18, 2007.

Individual STAR TRAINERS workout programs can be seen on ExerciseTV via video-on-demand (VOD).

"We're really excited about working with Lionsgate to bring top-notch workout programs to a wide national and international audience," says Jake Steinfeld, founder of ExerciseTV and CEO of Body by Jake Global. "ExerciseTV is on the frontlines of fitness, and by partnering with one of the top producers and distributors of fitness DVDs, we look forward to motivating a whole new audience to get fit and live healthy lifestyles."

"We've been very impressed with what ExerciseTV has done to make world-class fitness programming available all day, everyday, with its free VOD workout programming," says Anne Parducci, Executive Vice President, marketing for Lionsgate. "Bringing ExerciseTV's unique fitness expertise into the Lionsgate fold will only further enhance our position as leaders in the fitness market."

Lionsgate possesses one of the most extensive and high-profile fitness DVD libraries in the industry and already boasts the top four fitness DVDs among all releases in 2007. Dancing With The Stars: Cardio Dance has accounted for more than $1 million in consumer spending in its first month of release including higher week one sales than any other fitness DVD to date. In addition, Lionsgate is the longtime distributor of Denise Austin DVDs, currently claiming two of the top four titles for the year, according to Nielsen data, building on her success as one of the top names in fitness. Lionsgate's fitness DVD releases of The Biggest Loser - The Workout, Vol. 1 and The Biggest Loser - The Workout, Vol. 2 have earned more than $4 million, making it one of the most successful fitness brands on DVD today. Lionsgate has also recently acquired another longtime fitness DVD success -- Kathy Smith -- one of the biggest names in the fitness
industry.

Continue reading "ExerciseTV and Lionsgate Join Forces to Create and Distribute Workout Programs" »

October 29, 2007

Garmin Lauching "Edge" For Cycling Enthusiasts

Cycling enthusiasts everywhere are awaiting Garmin's newest line of fitness tracking computers, Edge. Catering uniquely to both recreational and competitive cyclists, these handy little GPS-enabled devices will quickly become your personal trainer, helping you to achieve optimum results from your cycling routine.

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The Edge has four devices to choose from Edge 205 and 605 for recreational cyclists and Edge 305 and 705 for competitive cyclists. Regardless of the Edge device you choose, it is sure to bring you to the next level assisting you to achieve your personal best each time you head out on your bike.

Edge 205 ($269): Attaches to the handlebars of your bike, GPS-enabled, automatically measures your speed, distance, time, calories burned and altitude, and records this data for your review.

Edge 605 ($430): Built in basemap and microSD card slot for adding map detail and storing workouts, courses and saved rides. Add preloaded street map data with MapSource City Navigator and get turn-by-turn directions on a sunlight-readable, color display. Edge 605 also automatically measures your speed, distance, time, calories burned and altitude.

Edge 305 ($379): This GPS-enabled device automatically measures your speed, distance, time, calories burned, altitude, climb and descent with barometric altimeter to pinpoint changes in elevation, and records this data for your review.

Edge 705 ($541-$709): This device comes in 3 versions: With heart rate; with heart rate, speed and cadence; and with heart rate, speed/cadence and data card with street maps. The built in receiver is strong enough to receive and hold a satelite signal under trees and near tall buildings. It also automatically measures your speed, distance, time, calories burned, altitude, climb and descent, pin-points a change in elevation and records this data for your review.

All four Garmin Edge devices mentioned above will be available in January 2008; see the Garmin website for further details on each product.

January 28, 2008

Fitness PR: Fitness trends for 2008

With the guilt of holiday over-indulgence, people are pledging weight loss and hitting the gyms. In that spirit I have compiled a list of what everyone in the fitness industry is talking about as the hottest fitness trends for this year:

1. Technology Based Workouts. I've talked a lot about this over the past year. Some posts you may want to review: Garmin's Edge, Expresso Fitness's S2, Star Trac Elite and Video Game Fitness.

2. Express Workouts: Everyone is busy these days, which is why we have been seeing the programs that focus on 30 minute workouts become so successful.

3. Functional Fitness: Fitness programs tailor made to you through everyday activity.

4. Social Networking: Fitness enthusiasts find that there is strength and accountability in numbers. Posts I've written that discuss it are: Fitfiend.com

5. Fusion fitness: Blends of pilates, yoga and tai chi will all be popular. I also think the ever growing franchise of LA Boxing with its kickboxing and mixed martial arts programs will do very well this year.

There are plenty more forecasts for fitness trends floating around, but I would love to hear you give your forecast for fitness trends in the comments.

January 29, 2008

Fitness PR: ediets Deliciously Yours

If there are things we all complain about when trying to lose weight, it's that diets are restrictive, we run out of creative ideas on how to prepare low fat meals that actually taste good or honestly, we are just plain lazy trying to figure out how to work a diet plan into our lifestyle. ediets new Deliciously Yours is trying to change the way you diet and it sounds very enticing to me!

The new Deliciously Yours diet plan involves freshly prepared meals that are not powdered, dried or canned, have no added preservatives, yet can stay fresh in your refrigerator for up to 14 days. It's a well balanced meal suited for your weight loss needs, calories counted and all. The ediets Deliciously Yours Meal menu contains 50 meals you can choose from for your weekly 4 meal a day plan. And that 4th meal? Dessert! I love that you don't have to give up eating dessert because certainly if you deprived yourself of a sweet each day you may just find yourself gorging yourself when the temptation cracks.

Being part of the plan you are given free access to ediets.com where you can work with a nutritionist and personal trainer to develop a plan that will fit your lifestyle. The Deliciously Yours plan allows you to choose two ways in which you want to tackle the program to lose weight--either utilizing the freshly prepared food menu 7 days a week or by doing the "weekends free" plan. If you are just beginning your weight loss, you'll want to go with 7 days until you feel confident enough with portion control and getting into the habit of healthy eating. That way when you switch to the weekends free version, you'll be able to confidently cook weekend meals that won't sabotage your weight loss goal.

Have you seen or tried Deliciously Yours? I'd love to hear your opinion on it.

March 3, 2008

Fitness PR: Tips From FitFiend Fitness Advisor

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Each year, people from around the world make the same New Year's resolution; to get into better shape. The only problem is that after the first few weeks they've already started to stray from their program, and by March, most have dropped off altogether. I sat down with Kristi Molinaro, one of the resident fitness advisors for FitFiend.com, a social networking site for the fitness enthusiast, to get some tips on why people have such a hard time making fitness a part of their everyday lifestyle.

Find Time – The number one excuse I hear from clients is that they can't find time to workout. If you can find time to watch TV, then you can certainly find time to workout. If traveling to the gym is an issue, invest in one or two pieces for your home. The biggest calorie burners, which also don't take up too much space, are spinning and elliptical machines.

Patience – An issue that a lot of people have when working out is that they expect too much too quickly. It's important to note that you didn't pack on the pounds overnight, so you're not going to drop them in a week.

Be Adventurous – A common mistake that people make is sticking to the same routine. Not only is this boring, but it can also slow fat burning. Try mixing things up by taking a new class. If you enjoy running, try one week of cardio on the elliptical or rowing machine. The trick is to keep your body guessing so that it is continuously burning fat.

Take a Break – At the end of a hard workout, it's important to give your body sufficient time to rest. Try alternating your weightlifting days with cardio and ab work. You can also train different muscle groups on different days so that you don't over-train. Beginners always make the same mistake of doing too much too quickly, and it's important to remember that your body needs some downtime to recover and build stronger muscle.

To find more great fitness tips and to network with other fitness fiends, check out FitFiend.com

April 14, 2008

Don’t Put Your Swimsuit Body Off Like Your Taxes: Invest in a New You

While many people wait until the last minute to file their taxes, others do the same when it comes to getting their bodies ready for swimsuit season. This year, invest part of your return towards something that will give back to you long-term; your health. We’ve searched for some of the hottest workout programs on the market today that will help motivate and whip you into shape. Who knows, you may even be able to use some of these as a tax write off at the end of the year.

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Motivation is Key
The most important part to any exercise program is motivation. Whether you workout alone or have a gym partner, having positive feedback is key to continued success. FitFiend.com, one of many social networking communities geared towards fitness and health, recently launched with a number of interactive tools to help guide you on your path to a better body and overall health. Similar to Facebook, FitFiend.com allows users to connect with fitness and health experts, search for workout partners and trainers in their area, get fitness and nutritional tips, watch original fitness programming, read about the latest in workout trends, and interact with other fitness enthusiasts for positive feedback. The best part is that this service is free, but the benefits keep on giving. Log on today at www.FitFiend.com.

Balance Your Elements
If social networking isn’t your forte, the creators of elements™ for women, a premium fitness and lifestyle brand, have upgraded the offerings of a personal trainer into an easy-to-use web portal called BalanceD. This upscale and stylish weight loss brand offers a robust online diet program, customized workouts with video demos, nutrition and diet coaching, and expert advice and tips. For those who need extra guidance with their meal planning but don’t want to use pre-packaged foods that are full of salt and preservatives, BalanceD offers a customized meal plan program that takes all of the guess work out of calorie counting. All of this is yours for a $99 lifetime membership, less than you’d pay for some gym memberships. For more information, visit www.balanceyourelements.com.

Continue reading "Don’t Put Your Swimsuit Body Off Like Your Taxes: Invest in a New You" »

May 20, 2008

With Bathing Suit Season Comes Panic Workouts

With spring and summer comes the season most people dread – bathing suit season! It is during the New Year that most make the resolution to staying fit. Before you know it, you have stopped going to the gym and have even ordered a few pizzas along the way.

Come mid-March it starts to click in our mind that it might be time to start actually getting in shape. April rolls around and your gym shoes have yet to be worn. Finally, May – the most frantic fitness time of the year, where you have exactly 31 days to look fabulous in your bathing suit. This is when you find yourself up at the crack of dawn on the elliptical machine every morning to get that killer figure you just saw in SHAPE magazine.

Word to the wise: incorporate fitness into your everyday routine. Sign up for fun, new fitness classes or programs online to help you tone up and get ready to sit poolside - you’ll feel and look great the whole year round!

June 9, 2008

The Newest Fitness Craze: Wii Fit

Gone are the days of monotonous exercise. Running on the treadmill not your idea of an exciting fitness routine? Nintendo has got the cure for those of us who need something more to get us motivated to work out--the Wii Fit. Wii's interactive games have been captivating people from all age groups for a while now, but with the Wii Fit specifically focused on toning and strengthening your body, as well as weight loss through aerobic exercise, it is a craze that is selling out Wii Fit packages everywhere.

 

The Wii Fit system has you create a profile so that you can track your progress and create your onscreen self. You can chart your progress towards your goals through your BMI, weight, Wii age and Fit credits. It comes with a balance board which tracks your movements to coordinate them with what is happening onscreen. The games are fun and interactive such as snowboarding, hula hooping, dancing and balance games. Yoga helps with your core strength and stress relief.

After my girlfriend relayed to me that she lost 20 lbs using a combination of Wii Fit and Weight Watchers, I've decided this will be my next "paycheck purchase."

Have you tried Wii Fit? If you've seen results, I'd love to hear about them.

July 16, 2008

Life Fitness 95T Treadmill houses iPod®

iPod Treadmill 
New Treadmills Go the Extra Mile

Don’t you hate it when you finally get motivated to go to gym and as soon as you get there you realize your iPod® is dead?  This morning was definately one of those times for me. I got all stretched out and warmed up, hopped on the treadmill, got my ear buds in perfect position only to find a dim screen in place of the usual oh, so comforting glow of the opening apple logo on my iPod®. Feeling slightly defeated (and intimidated at the thought of running without music, I mean who does that these days anyway?) I looked down at the treadmill to set my workout and realized my gym made a huge equipment upgrade!

As if the Apple God’s were looking down on me, I heard a resounding choir of angels when I saw the “iPod®” logo on a cord coming out of the new futuristic console! Turns out, Life Fitness has delivered the ultimate computer-assisted workout equipment called the Elevation Line.  The treadmill not only seamlessly integrates your iPod® into it’s touch screen (while charging it I might add), it has a whole gang of other techonologic features including USB connectivity and virtual terrain interfaces.

The bells and whistles of this fitness equipment are endless. You can opt to have a virtual personal trainer who will pop up on the screen at appropriate intervals to keep you motivated.  He says things like "You are doing great!" and “You are halfway there!”  Also available is USB connectivity that allows you to save your workout to a memory stick and track workout progress.

It appears the fitness world is heading in the right in direction with the electronic revolution.  I have to admit I actually enjoyed running today and can't wait to get back on the treadmill tomorrow!  And I don't even have to remember to charge my iPod®! Have any of you found that technological advances have helped you stay on track with your fitness goals?

July 18, 2008

Need Weight Loss Inspiration? Mark Salinas is Your Guy

Getting motivated to lose weight is the easy part but remaining inspired to stay the course is tough. We're inundated with opportunities to go on a diet vs. a lifestyle change, try this fad weight loss plan or this fad workout and it's no wonder most of us fail. Two and half weeks ago I began working out everyday, something I've never done before. I know that in order to keep myself mentally motivated I needed to find a source of inspiration when that little voice fills me with doubt that I can't meet my weight loss goal. Then, out of the blue, Mark Salinas began following me on Twitter and I became inspired.

 

Mark Salinas Before & After

Mark's story is one you may be familiar with, as he at one time was at a healthy weight, but ate whatever he wanted and as time went on, his weight increased. He kept putting off exercise and making excuses until one day he just made the commitment to tackle a healthy lifestyle head on and joined Lifetime Fitness. Mark weighed in at 250 lbs but now, a year after starting his fitness quest, he is a healthy and trim 190 lbs. Wanting to know more about his success, I asked him a few questions...

Continue reading "Need Weight Loss Inspiration? Mark Salinas is Your Guy" »

July 28, 2008

Exercise Trends: Incorporating Dance into your Workout

So You Think You Can Have a Dancer's Body?

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Nigel Lythgoe, executive producer of the hot dance show So You Think You Can Dance (“SYTYCD”), said it best this week, "The guys on this show all look like they are out of the movie 300,” pointing out that the dance moves aren’t the only sexy thing on the show. Between SYTYCD, Dancing with the Stars, America’s Best Dance Crew, Dancelife (and not to mention the new Chris Brown dance competition series announced this week) there has never been a time where dance has been more widely popular.

Luckily you don't have to dance the countless hours the contestants of these shows do to start to see some dancer-like features. There are plenty of fitness options you can take advantage of in order to achieve the leaner and longer physique most dancers have.  For you gym-goers there are a bunch of dance fitness group classes, and for those of you who choose your home as your gym of choice there are DVDs to watch and moves to try.

As a former dancer myself, I am more than happy with the lasting results that 18 years of dance training has proved for me, so I have always incorporated a dance-focused fitness regimen.  Below, I took the guesswork out for you and offer my favorite dance-themed fitness tips:

Continue reading "Exercise Trends: Incorporating Dance into your Workout" »

Exercise Trends: Incorporating Dance into your Workout

So You Think You Can Have a Dancer's Body?

pasha abs

Nigel Lythgoe, executive producer of the hot dance show So You Think You Can Dance (“SYTYCD”), said it best this week, "The guys on this show all look like they are out of the movie 300,” pointing out that the dance moves aren’t the only sexy thing on the show. Between SYTYCD, Dancing with the Stars, America’s Best Dance Crew, Dancelife (and not to mention the new Chris Brown dance competition series announced this week) there has never been a time where dance has been more widely popular.

Luckily you don't have to dance the countless hours the contestants of these shows do to start to see some dancer-like features. There are plenty of fitness options you can take advantage of in order to achieve the leaner and longer physique most dancers have.  For you gym-goers there are a bunch of dance fitness group classes, and for those of you who choose your home as your gym of choice there are DVDs to watch and moves to try.

As a former dancer myself, I am more than happy with the lasting results that 18 years of dance training has proved for me, so I have always incorporated a dance-focused fitness regimen.  Below, I took the guesswork out for you and offer my favorite dance-themed fitness tips:

Continue reading "Exercise Trends: Incorporating Dance into your Workout" »

August 4, 2008

Fitness Goals: Olympic Athlete Inspiration

Inspiration in Olympic Proportions
Beijing Olympics Logo

I recently stumbled across my new television obsession.  In preparation for the Olympics, there is a channel fully dedicated to background Olympic information.

Just when I thought I was over all the pre-Olympic publicity I found the Bejing Olympics channel (channel 99 on Verizon Fios programming). Biographical pieces on Michael Phelps combined with "How to: Pole Vault" make up a repeating reel that is shown 24/7 leading up to the Olympics.  The stories are just as much sentimental as they are informational and I couldn't get enough.

I felt slightly mocked when hearing about the physical dedication it takes to be an Olympic athlete.  My lack of motivation to get to the gym for an hour everyday seems so pathetic when compared to the several hours a day the typical Olympic athlete trains.  While  I let a little laziness get in the way of a gym outing, the world record-holding swimmer, Natalie Coughlin, hits the pool 7 days a week for a 5 hour long workout even if the outside temperature is lower than the pool temperature.

So the next time you feel like excusing yourself from the gym for trivial reasons, think about those athletes who dedicate their entire lives to physical perfection.  Olympic gymnast Shawn Johnson has determination above and beyond her tiny 4’9’’, 90 lb frame and her young age (just 15 years old).  The reigning world champion makes her Olympic debut this Friday and disclosed to the New York Times today that she writes poems to escape from the pressures of her demanding life.  One poem titled Champion keeps her so motivated she painted it on her headboard, 

“You fear the loss and pain of defeat;
But still are able to stand on two feet;
You crumble and cry as much as you want;
But nothing can keep you away from the hunt.
This is what you’ve been working for.”

Let these be words of inspiration to all of you not only in your fitness endeavors, but any challenge you face.  Forget Batman, Hancock and the Incredible Hulk, the super humans of the Olympics should be hailed as the real superheroes of this summer. 
 
To follow the Olympics blog-style, check out the following sites:
 
 
 

Fitness Goals: Olympic Athlete Inspiration

Inspiration in Olympic Proportions
Beijing Olympics Logo

I recently stumbled across my new television obsession.  In preparation for the Olympics, there is a channel fully dedicated to background Olympic information.

Just when I thought I was over all the pre-Olympic publicity I found the Bejing Olympics channel (channel 99 on Verizon Fios programming). Biographical pieces on Michael Phelps combined with "How to: Pole Vault" make up a repeating reel that is shown 24/7 leading up to the Olympics.  The stories are just as much sentimental as they are informational and I couldn't get enough.

I felt slightly mocked when hearing about the physical dedication it takes to be an Olympic athlete.  My lack of motivation to get to the gym for an hour everyday seems so pathetic when compared to the several hours a day the typical Olympic athlete trains.  While  I let a little laziness get in the way of a gym outing, the world record-holding swimmer, Natalie Coughlin, hits the pool 7 days a week for a 5 hour long workout even if the outside temperature is lower than the pool temperature.

So the next time you feel like excusing yourself from the gym for trivial reasons, think about those athletes who dedicate their entire lives to physical perfection.  Olympic gymnast Shawn Johnson has determination above and beyond her tiny 4’9’’, 90 lb frame and her young age (just 15 years old).  The reigning world champion makes her Olympic debut this Friday and disclosed to the New York Times today that she writes poems to escape from the pressures of her demanding life.  One poem titled Champion keeps her so motivated she painted it on her headboard, 

“You fear the loss and pain of defeat;
But still are able to stand on two feet;
You crumble and cry as much as you want;
But nothing can keep you away from the hunt.
This is what you’ve been working for.”

Let these be words of inspiration to all of you not only in your fitness endeavors, but any challenge you face.  Forget Batman, Hancock and the Incredible Hulk, the super humans of the Olympics should be hailed as the real superheroes of this summer. 
 
To follow the Olympics blog-style, check out the following sites:
 
 
 

August 13, 2008

A Golden Day – An Inside Look at the Beijing Olympics

I have a few things to be excited about today. For starters, I dropped another 2 pounds of body fat by working out at LA Boxing, the largest Boxing, Kickboxing and Mixed Martial Arts Training Organization in the world. They are also leading the fitness industry with The LA Boxing Workout™: the very best, most authentic and effective boxing training possible. It’s an awesome workout and I’m banking on seeing a six pack shortly.

Second, Michael Phelps is officially the best Olympian athlete in history. I must admit that I got a little choked up when he won his fifth gold medal and broke his fifth world record. If nothing else, it is one thing that makes me proud to be an American.

Third, I just received a video feed from LA Boxing’s Beijing correspondent. She’s there shooting footage to give us a behind-the-scenes look at the summer games. Since I’m not fortunate enough to be there myself, it’s the next best thing to watching the games on television. I also appreciate the documentary feel I get from watching the raw footage. You can check it out too by clicking on the link below. Also, make sure to check out LA Boxing’s YouTube page daily for new feeds. You can find them at http://www.youtube.com/user/LABoxingWorkout, or visit their main website at www.LABoxing.com to find a gym in your area.

August 19, 2008

Fitness PR: 24 Hour Fitness

A Master Class in PR Partnerships at 24 Hour Fitness 

California based chain, 24 Hour Fitness, has choosen celebrity endorsed centers as part of their Fitness Public Relations strategy to combat forecasted consumer frugality. Celebrity endorsements might not be a new form of PR, but the cross-promotional tactic has been enjoying frequent use across many industries recently. High-profile personalities have been linking themselves with clothing collections, perfumes, restaurants, television shows, record labels--it seems no single product/service/idea cannot avoid being branded with a well-known person including fitness centers.

jeter 24

Jeter24 is the latest of 24 Hour Fitness owned gyms to open that feature a superstar affiliation. Derek Jeter was chosen to not only be the ambassador of the New York City centers, but also to be closely involed with the design of the gym. Jeter joins the ranks of Andre Agassi, Lance Armstong, Jackie Chan, Earvin "Magic" Johnson, and Shaquille O' Neil as "24" owners. The chain chose these athletes in accordance with their shared attitude towards physical activity.

24 Hour Fitness has attributed much of their success to endorsement. Their first major one was with the United States Olympic team. The success of this conventional partnership was expected, but left 24 Hour Fitness wondering what other organizations and personalities they could link up with to further elevate their image.

They worked with NBC to launch the reality show, "The Biggest Loser." In exchange for designing the gym that would center the weight loss activities of contestants on the show, 24 Hour Fitness reaped the brand identity benefits of a partnership made in heaven. The fitness chain discovered an edge that would eventually propel them past their competitors (they are now the largest gym in the world in terms of membership).

Judging by 24 Hour Fitness' success, celebrity endorsement is a solid PR strategy. The first Jeter24 location in New York City had 700 members before it even opened it's doors. What is it about an athlete designing a center that makes it more superior than the plethora of choices a Manhattanite has on their side? Do we think we will achieve the determination of Armstrong or the physical perfection of Jeter by working out in their respective centers?

If we see that a luxury fitness center chain is responsible for designing a gym that television contestants use, do we feel we will share their results if we attend that same gym chain?

Whatever the attraction is, 24 Hour Fitness can be an example of successful PR partnerships.

August 22, 2008

NFL Fitness Tips from Jets Safety, James Ihedigbo

Numbered are the weekends of barbeques and pool parties with summer quickly coming to an end. Even though hot dogs and hamburgers will be put to bed until next summer, partying certainly doesn’t end with the warm weather. It’s called football season—and people gather to watch the games on their HD Plasmas nearly every weekend. Our football favorites have been hard at work on the off-season to make sure you get your Direct TV NFL Ticket’s worth.

I had the opportunity to sit down with James Ihedigbo, safety of the New York Jets, to talk about just what kind of work he's been doing to get ready for this season and what we as non-athletes can take from his regiment to be more physically fit. Obviously none of us are aspiring to have biceps the size of Ihedigo, but we can learn a thing or two from someone whose job it is to exercise and play a sport demanding the greatest in agility and strength. And if you are after the physique of an NFL player, good luck. His mammoth muscles are from some extremely hard work.

The super talented football player comes out of UMass and is in his second year playing in the NFL. James lives by the motto, "To whom much is given, much is expected.” He has never let natural talent stop him from working as hard as humanly possible. He was injured in training camp last summer and was out the remainder of the season so this year is big. That's where the hard work comes into play. Check out James in action in a typical off-season work out:

Now, I'm sure you won't be running to the nearest open field with a 75lb medicine ball and hoisting it over your head, backwards I might add, as James so effortlessly displayed above. So here are some tips from pro-athlete to Joe and Jane Average:

Continue reading "NFL Fitness Tips from Jets Safety, James Ihedigbo" »

NFL Fitness Tips from Jets Safety, James Ihedigbo

Numbered are the weekends of barbeques and pool parties with summer quickly coming to an end. Even though hot dogs and hamburgers will be put to bed until next summer, partying certainly doesn’t end with the warm weather. It’s called football season—and people gather to watch the games on their HD Plasmas nearly every weekend. Our football favorites have been hard at work on the off-season to make sure you get your Direct TV NFL Ticket’s worth.

I had the opportunity to sit down with James Ihedigbo, safety of the New York Jets, to talk about just what kind of work he's been doing to get ready for this season and what we as non-athletes can take from his regiment to be more physically fit. Obviously none of us are aspiring to have biceps the size of Ihedigo, but we can learn a thing or two from someone whose job it is to exercise and play a sport demanding the greatest in agility and strength. And if you are after the physique of an NFL player, good luck. His mammoth muscles are from some extremely hard work.

The super talented football player comes out of UMass and is in his second year playing in the NFL. James lives by the motto, "To whom much is given, much is expected.” He has never let natural talent stop him from working as hard as humanly possible. He was injured in training camp last summer and was out the remainder of the season so this year is big. That's where the hard work comes into play. Check out James in action in a typical off-season work out:

Now, I'm sure you won't be running to the nearest open field with a 75lb medicine ball and hoisting it over your head, backwards I might add, as James so effortlessly displayed above. So here are some tips from pro-athlete to Joe and Jane Average:

Continue reading "NFL Fitness Tips from Jets Safety, James Ihedigbo" »

August 26, 2008

Beijing Olympics Behind-the-Scenes Coverage: Boxing USA vs. Bulgaria

What do you get when you put boxers from USA and Bulgaria in the ring together? One heck of a fight.

In this clip filmed behind the scenes by LA Boxing, Javier Molina, the 2007 National Champion in boxing, is taking on one of Bulgaria’s toughest. In the end, Bulgaria won this match, but Molina put up a really great fight. Check out this clip of the two going head to head.

Beijing Olympics Behind-the-Scenes Coverage: Boxing USA vs. Bulgaria

What do you get when you put boxers from USA and Bulgaria in the ring together? One heck of a fight.

In this clip filmed behind the scenes by LA Boxing, Javier Molina, the 2007 National Champion in boxing, is taking on one of Bulgaria’s toughest. In the end, Bulgaria won this match, but Molina put up a really great fight. Check out this clip of the two going head to head.

In Honor of the U.S. Open: Tennis Fitness Tips

With the U.S. Open underway this week, I thought it would be an appropriate time to discover the benefits of a tennis-based workout. I searched the web for some tips on incorporating this fun, fast-paced sport into your fitness routine so you can rock Federer calves, Williams biceps, and Nadal Abs.

Rafael Nadal (the bottom most athlete above), the world's current number one tennis male, is every woman's dream man: talented, muscular, handsome, muscular, sexy...did I say muscular? It's true, Nadal's muscles are a prototype for every woman's fantasy and every man's physical ideal. Rory Cordial, performance coach for professional tennis players and physical therapist, formulated some off-court moves for Men's Fitness Magazine to either improve your tennis game or simply get your body in tip top tennis shape.

And as for us females, wouldn't we all like to have the physique of Miss Maria Sharapova? Check out this clip to see a on court great tennis workout that will get you closer to the well defined limbs of the tennis star beauty.

If you aren't a tennis player then don't fret. You needn't hit the courts or even the gym to get your upper body in tennis shape. My personal experience with tennis only comes via Nintendo Wii and let me tell you- I've gotten rather sore in the aftermath of a long Wii tennis session. Who would have ever thought I'd work muscles I never knew I had by whacking a virtual tennis ball around my living room?

So now you have tennis workout options in the gym, on the court, and (thanks to modern technology) in your living room. Since going to U.S. open is a stretch for me, (you know it's the hottest ticket in town when Anna Wintour actually leaves her perch at Vogue to attend) I am going to host a U.S. open party instead. I'll serve the official cocktail the Honey Duece, watch the matches, and challenge my guests to a Wii Tennis Tournament. I encourage you to find some way of incorporating this age old sport into your lives whether it be for fitness or fun.

In Honor of the U.S. Open: Tennis Fitness Tips

With the U.S. Open underway this week, I thought it would be an appropriate time to discover the benefits of a tennis-based workout. I searched the web for some tips on incorporating this fun, fast-paced sport into your fitness routine so you can rock Federer calves, Williams biceps, and Nadal Abs.

Rafael Nadal (the bottom most athlete above), the world's current number one tennis male, is every woman's dream man: talented, muscular, handsome, muscular, sexy...did I say muscular? It's true, Nadal's muscles are a prototype for every woman's fantasy and every man's physical ideal. Rory Cordial, performance coach for professional tennis players and physical therapist, formulated some off-court moves for Men's Fitness Magazine to either improve your tennis game or simply get your body in tip top tennis shape.

And as for us females, wouldn't we all like to have the physique of Miss Maria Sharapova? Check out this clip to see a on court great tennis workout that will get you closer to the well defined limbs of the tennis star beauty.

If you aren't a tennis player then don't fret. You needn't hit the courts or even the gym to get your upper body in tennis shape. My personal experience with tennis only comes via Nintendo Wii and let me tell you- I've gotten rather sore in the aftermath of a long Wii tennis session. Who would have ever thought I'd work muscles I never knew I had by whacking a virtual tennis ball around my living room?

So now you have tennis workout options in the gym, on the court, and (thanks to modern technology) in your living room. Since going to U.S. open is a stretch for me, (you know it's the hottest ticket in town when Anna Wintour actually leaves her perch at Vogue to attend) I am going to host a U.S. open party instead. I'll serve the official cocktail the Honey Duece, watch the matches, and challenge my guests to a Wii Tennis Tournament. I encourage you to find some way of incorporating this age old sport into your lives whether it be for fitness or fun.

September 11, 2008

Fitness Trends: Excercise Strength Shoes

The Subliminal Workout: Footwear that Improves Muscle Tone

Recently someone asked me what I did to keep my legs in shape.  Since I couldn’t recall the last time I’ve really done an exercise to target my legs in that place I vaguely remember being called a gym,  I responded with three simple words- “commute in heels.”  I know that stacking up my soles forces me to stand straighter, engage my core and ignite my leg muscles all to a greater extent.

For those of you not brave (or crazy) enough to trade your “walking shoes” for four inches of an escalator hazard, there’s a safer alternative. I found three fitness shoes that will help burn more calories and improve muscle tone by simply walking around:





FitFlop:   The most well known of the “strength shoes,” with many thanks to Oprah.  From the FitFlop website,  I learned my heel wearing habits are actually very bad for my feet and these shoes will provide better orthodic support while claiming to improve muscle tone from the buttocks down to the calves.
Fashion + + + Function + + Fiscal +++

Othrotebb

Orthotebb:  Before you pass them off as Crocs Knocs—consider the added benefits of improving circulation.  Great circulation is cellulite’s and varicose veins’ worst enemy.  Conclusion, we like circulation.
Fashion +  Function + + + Fiscal ++


MBT Footwear

MBT Footwear:  These pricey kicks claim similar benefits as the Orthotebb pair, but come in the most fashion forward designs of all three.   Swiss Engineering never runs cheap but often delivers unparallel results.
Fashion +++ Function +++ Fiscal

Just think of how many minutes you could shave off your workout if you built leg strength while running errands or getting to and from work everyday. As long as you aren’t marching your way to Krispy Kreme, the extra caloric activity should help you shed unwanted fat.

Are there other ways to incorporate exercise into our regular day’s activities?  Being so busy can often put the gym on the backburner so I’m sure I wouldn’t be the only one benefitting from such advice.

*the “fiscal” rating indicates price value i.e. + is poor value and +++ is the best value

Fitness Trends: Excercise Strength Shoes

The Subliminal Workout: Footwear that Improves Muscle Tone

Recently someone asked me what I did to keep my legs in shape.  Since I couldn’t recall the last time I’ve really done an exercise to target my legs in that place I vaguely remember being called a gym,  I responded with three simple words- “commute in heels.”  I know that stacking up my soles forces me to stand straighter, engage my core and ignite my leg muscles all to a greater extent.

For those of you not brave (or crazy) enough to trade your “walking shoes” for four inches of an escalator hazard, there’s a safer alternative. I found three fitness shoes that will help burn more calories and improve muscle tone by simply walking around:





FitFlop:   The most well known of the “strength shoes,” with many thanks to Oprah.  From the FitFlop website,  I learned my heel wearing habits are actually very bad for my feet and these shoes will provide better orthodic support while claiming to improve muscle tone from the buttocks down to the calves.
Fashion + + + Function + + Fiscal +++

Othrotebb

Orthotebb:  Before you pass them off as Crocs Knocs—consider the added benefits of improving circulation.  Great circulation is cellulite’s and varicose veins’ worst enemy.  Conclusion, we like circulation.
Fashion +  Function + + + Fiscal ++


MBT Footwear

MBT Footwear:  These pricey kicks claim similar benefits as the Orthotebb pair, but come in the most fashion forward designs of all three.   Swiss Engineering never runs cheap but often delivers unparallel results.
Fashion +++ Function +++ Fiscal

Just think of how many minutes you could shave off your workout if you built leg strength while running errands or getting to and from work everyday. As long as you aren’t marching your way to Krispy Kreme, the extra caloric activity should help you shed unwanted fat.

Are there other ways to incorporate exercise into our regular day’s activities?  Being so busy can often put the gym on the backburner so I’m sure I wouldn’t be the only one benefitting from such advice.

*the “fiscal” rating indicates price value i.e. + is poor value and +++ is the best value

September 16, 2008

Fitness Class Trends: AntiGravity Yoga

Weigh-less-ness Yoga
AntiGravity Yoga is No Light Weight in the Fitness Industry
antigravity yoga
Just when you thought there couldn't possibly be another yoga blend technique, AntiGravity Yoga comes at us with full force (or in this case no force at all). 'Wings' AntiGravity Yoga classes are offered at Crunch Fitness Centers (in New York, LA and Miami) based on the AntiGravity Yoga concept created by Christopher Harrison that utilizes a silk hammock to add a weightless dimension to traditional yoga and Pilates movements.

anitgravity bootsChristopher Harrison is the man responsible for Team AntiGravity, a performance troupe that not only defies gravity, it completely ignores it.  Harrison's bouncing dancers (fully equipped in his patented "gravity boots"), floating and flipping acrobats, and bungee-attached performers have been commissioned by superstars Britney Spears, Sean "P. Diddy" Combs, and Marc Jacobs as well as companies Disney and Universal.

AntiGravity Yoga's concept closely resembles the company's mission statement, "We defy gravity as a means to inspire levity."  Silk hammocks suspended from the ceiling offer a means to challenge the body in ways gravity normally wouldn't allow.  Harrison designed this workout around movements of dance, Pilates, and yoga and the following are benefits of regular class attendance:
    -decompress tight joints
    -align the vertebrae of the spine
    -hold more challenging yoga postures longer
    -stretch further with less strain
    -have better body awareness
    -increase overall agility

Crunch currently holds the exclusive rights to 'Wings' AntiGravity Yoga classes, but I have a feeling variations of this technique will become more readily available in the near future. Does this weightless workout sound appealing to you? Are we jaded by the many balletyogalate classes already offered or is this concept fresh and unique?

Fitness Class Trends: AntiGravity Yoga

Weigh-less-ness Yoga
AntiGravity Yoga is No Light Weight in the Fitness Industry
antigravity yoga
Just when you thought there couldn't possibly be another yoga blend technique, AntiGravity Yoga comes at us with full force (or in this case no force at all). 'Wings' AntiGravity Yoga classes are offered at Crunch Fitness Centers (in New York, LA and Miami) based on the AntiGravity Yoga concept created by Christopher Harrison that utilizes a silk hammock to add a weightless dimension to traditional yoga and Pilates movements.

anitgravity bootsChristopher Harrison is the man responsible for Team AntiGravity, a performance troupe that not only defies gravity, it completely ignores it.  Harrison's bouncing dancers (fully equipped in his patented "gravity boots"), floating and flipping acrobats, and bungee-attached performers have been commissioned by superstars Britney Spears, Sean "P. Diddy" Combs, and Marc Jacobs as well as companies Disney and Universal.

AntiGravity Yoga's concept closely resembles the company's mission statement, "We defy gravity as a means to inspire levity."  Silk hammocks suspended from the ceiling offer a means to challenge the body in ways gravity normally wouldn't allow.  Harrison designed this workout around movements of dance, Pilates, and yoga and the following are benefits of regular class attendance:
    -decompress tight joints
    -align the vertebrae of the spine
    -hold more challenging yoga postures longer
    -stretch further with less strain
    -have better body awareness
    -increase overall agility

Crunch currently holds the exclusive rights to 'Wings' AntiGravity Yoga classes, but I have a feeling variations of this technique will become more readily available in the near future. Does this weightless workout sound appealing to you? Are we jaded by the many balletyogalate classes already offered or is this concept fresh and unique?

October 6, 2008

Protecting Yourself from the Need of a Personal Health Bailout

Some of us might be taking the recent headlines as an order to re-evaluate your budget.  I can bet a lot of us might be looking at gym memberships as a cost you can do without.  In a stressful time in your life, a gym membership could be the most important investment you make.   Here are my top three reasons why it’s a no risk-high return investment that we shouldn’t ignore (and what sounds better than a no risk high return investment right now?):

dumbells


1. Mental-health booster: Do I need to remind you that exercise helps relieve stress and promotes overall mental health?  The overall benefits from exercise are so numerable that if you could bottle them up, the potion would be the hottest selling drug on the market.  It is guaranteed that exercise will renew your energy and help you sleep better.  So by depriving yourself of exercise is completely counterproductive in coping with any economic challenges you may face.

 2. A fit person is a more confident one.  What does confidence often lead to? Better opportunities. And as we all know—the words “better opportunities” can also be defined as more money. Exercising gives you a sense of self-worth that cannot be measured in dollar value.

3. It actually saves you money.  When do you feel the most compelling urge to buy something new? I know I am the most vulnerable to the wrath of retail therapy when I feel badly about myself.  If you are working out on a regular basis, you are improving your appearance (and confidence) without any help from a pair of black patent leather Louboutins. 

So that I am not promoting living beyond your means (one of the things many financial advisors have cited as the undermining of our nation's financial challenges), I want to offer in-home fitness tips that can be adapted into your everyday life to reap the same benefits without a monthly bill:

Wii Fit: $90
wii fit 
Wii Fit is a fun way to work out at home.  It keeps track of your progress to keep your motivated to reach objectified goals.
 
Jump-Snap Virtual Jumprope: $58
 
Jumping rope is one of the most beneficial way to exersize.  Don't let the challenge of the activitiy or space limitation stop you from taking advantage of those benefits.  This device makes a snapping sound each time a rope would hit the floor if it was actually there.
 
Fatman Scoop Workout Video: $TBA
fatman scoop 
If you need motivation to get yourself exercising, maybe legendary DJ Fatman Scoop can help you.  I heard the DJ talking about his soon-to-be-revealed fitness video concept that included him DJing and calling out counts in his best club-pumping lingo.  I might buy this for entertainment purposes alone.  Make sure you keep up with the Fitness PR Division Blog to see when it comes out.
 

Protecting Yourself from the Need of a Personal Health Bailout

Some of us might be taking the recent headlines as an order to re-evaluate your budget.  I can bet a lot of us might be looking at gym memberships as a cost you can do without.  In a stressful time in your life, a gym membership could be the most important investment you make.   Here are my top three reasons why it’s a no risk-high return investment that we shouldn’t ignore (and what sounds better than a no risk high return investment right now?):

dumbells


1. Mental-health booster: Do I need to remind you that exercise helps relieve stress and promotes overall mental health?  The overall benefits from exercise are so numerable that if you could bottle them up, the potion would be the hottest selling drug on the market.  It is guaranteed that exercise will renew your energy and help you sleep better.  So by depriving yourself of exercise is completely counterproductive in coping with any economic challenges you may face.

 2. A fit person is a more confident one.  What does confidence often lead to? Better opportunities. And as we all know—the words “better opportunities” can also be defined as more money. Exercising gives you a sense of self-worth that cannot be measured in dollar value.

3. It actually saves you money.  When do you feel the most compelling urge to buy something new? I know I am the most vulnerable to the wrath of retail therapy when I feel badly about myself.  If you are working out on a regular basis, you are improving your appearance (and confidence) without any help from a pair of black patent leather Louboutins. 

So that I am not promoting living beyond your means (one of the things many financial advisors have cited as the undermining of our nation's financial challenges), I want to offer in-home fitness tips that can be adapted into your everyday life to reap the same benefits without a monthly bill:

Wii Fit: $90
wii fit 
Wii Fit is a fun way to work out at home.  It keeps track of your progress to keep your motivated to reach objectified goals.
 
Jump-Snap Virtual Jumprope: $58
 
Jumping rope is one of the most beneficial way to exersize.  Don't let the challenge of the activitiy or space limitation stop you from taking advantage of those benefits.  This device makes a snapping sound each time a rope would hit the floor if it was actually there.
 
Fatman Scoop Workout Video: $TBA
fatman scoop 
If you need motivation to get yourself exercising, maybe legendary DJ Fatman Scoop can help you.  I heard the DJ talking about his soon-to-be-revealed fitness video concept that included him DJing and calling out counts in his best club-pumping lingo.  I might buy this for entertainment purposes alone.  Make sure you keep up with the Fitness PR Division Blog to see when it comes out.
 

Fitness Trend: Gyrotonic

Gyrotonic is a low-impact expansion system that can be practiced by everyone regardless of age or fitness capability. Whether you are an advanced athlete, a beginner student or recovering from an injury, Gyrotonic increases flexibility and range of motion dramatically while at the same time toning and strengthening the body. A difference is felt immediately as one begins the low-impact Gyrotonic warm-up starting with gentle undulation of the spine.

Gyrotonic exercise is not linear, but is in fact multi-dimensional, as it smoothly reverts back and forth from contraction to expansion. This procedure releases joints and ligaments from muscular constriction while strengthening surrounding tissue. In conjunction with the exercise procedure, a special method of harmonized breathing aligned with fluid movement takes the body through a complete and full range of motion.

Continue reading "Fitness Trend: Gyrotonic" »

October 23, 2008

What's Hot In Fitness: Bikram Yoga

While Yoga has solidified itself as a mainstream fitness option, Bikram Yoga has been emerging as one of it's most popular versions, especially as it becomes branded more often as the "yoga to the stars." Developed by Bikram Choudhury of India now based out of Los Angeles with studios globally, Bikram Yoga has been gaining momentum as more than just a trend, but a way of life for those who incorporate Yoga into their everyday fitness routine. Celebrity or not, Bikram Yoga continues to gain a following that has resulted with countless studios opening around the world and the demand for more.

Bikram Yoga is practiced in a room that is heated to a minimum of 105°F with a humidity of 40%. Classes are guided by a specific set of postures and dialogue including 26 postures and two breathing exercises. While the 26 poses may be challenging, most people tend to scoff at the idea of doing yoga in a very hot environment. However, according to Bikram, this is essential to his technique because it detoxifies the body, increases heart rate, improves circulation, improves strength, protects the muscles and prevents the body from overheating.

Heather Park, Manager of Global Communications for MAC Cosmetics has been practicing Bikram Yoga for the last 4 years. She was willing to share her experience and the benefits of this exercise:

Continue reading "What's Hot In Fitness: Bikram Yoga" »

October 30, 2008

LEGWORK High Heel Fitness

 

 

Nothing is sexier than wearing high heels, slap on a pair of your favorite Manolo's or Jimmy Choo's and you are smokin. What's not so hot, is the pain felt at the ball of your foot and charlie horses in your calves after day-long marathons of a busy work day in heels. For those of you who absolutely cannot leave the house without a pair of heels strapped to your feet, but wish there was a way to strengthen your legs so that you walk right and make heel-wearing less painful, Victor Chu (former designer for Ralph Lauren) and Cece Chin (former accessories designer for Michael Kors and Calvin Klein) have come up with a unique way to do just that with LEGWORK High Heel Fitness.

Continue reading "LEGWORK High Heel Fitness" »

For Your Fitness Routine: The Ultimate Workout Playlist

As previously advised, it is supremely important to exercise amidst the economic downturn. That means we should all be taking our stress-relieving workouts to a whole new level.  What better way to pump yourself up than to pump up the volume on a brand new masterfully composed workout playlist.

Where do you find such a thing, you ask? Well, luckily I happen to be a self-proclaimed playlist expert especially when it comes to the association of music with movement.  This skill is a product of many years of dancing semi-professionally.  So get your LEGAL music downloading software ready...(DISCLAIMER: the only material I have consulted in compiling this list was my own iPod)
ear buds
Cardio: The common thread of these workout songs is the pulsing back beat that encourages an even stride while making it fun.

1. "LoveStoned/I Think She Knows (Tiesto Remix)", Justin Timberlake on LoveStoned/I Think She Knows (Remixes) EP
2. "When I Grow Up", The Pussycat Dolls on Doll Domination
3. "Let Me Think About It (Radio Edit)", Ida Corr & Fedde Le Grande on One
4. "Don't Stop the Music", Rihanna on Good Girl Gone Bad.

Abs: A bit slower on the tempo but still an even bass beat to keep you on target with each crunch.

1. "You Ain't Right", Janet Jackson on All for You.
2. "Black Sweat", Prince on Black Sweat/Beautiful, Loved & Blessed Single
3. "The Way I Are (feat. Keri Hilson & D.O.E)", Timbland on Shock Value
4. "Boyz", M.I.A. on Kala

Weight Training: I happen to think hip-hop (inspirational in nature) makes for perfect weight training music.  The lyrics in the songs below are quite literal but you might need Nelly telling you "no one can stop me now" in his Rocky-like anthem below when you are down to those last three reps.

1. "Lose Yourself" Eminem on 8 Mile Soundtrack
2. "Heart of a Champion", Nelly on Sweat
3. "Let It Rock", Kevin Rudolf & Lil' Wayne on Let it Rock Single (also a great abs song)
4. "Get Crunked Up" Iconz on Booty Classics Throwbacks

Yogalates: If ever I can't make it to Bikram, I try to do some positions at home.  Not without the appropriate ambient music of course.  I like my independent yoga/pilates sessions to be motivated with at least a little beat.

1. "The Gentle Dissolve", Thievery Corporation on The Cosmic Game
2. "Breathe", Telepopmusik on Genetic World
3. "Porcelain", Moby on Play
4. "Move for Me (Radio Edit)", Kaskade on Move for Me

 I'd love to hear your favorites, I am always looking for new workout music!

For Your Fitness Routine: The Ultimate Workout Playlist

As previously advised, it is supremely important to exercise amidst the economic downturn. That means we should all be taking our stress-relieving workouts to a whole new level.  What better way to pump yourself up than to pump up the volume on a brand new masterfully composed workout playlist.

Where do you find such a thing, you ask? Well, luckily I happen to be a self-proclaimed playlist expert especially when it comes to the association of music with movement.  This skill is a product of many years of dancing semi-professionally.  So get your LEGAL music downloading software ready...(DISCLAIMER: the only material I have consulted in compiling this list was my own iPod)
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Cardio: The common thread of these workout songs is the pulsing back beat that encourages an even stride while making it fun.

1. "LoveStoned/I Think She Knows (Tiesto Remix)", Justin Timberlake on LoveStoned/I Think She Knows (Remixes) EP
2. "When I Grow Up", The Pussycat Dolls on Doll Domination
3. "Let Me Think About It (Radio Edit)", Ida Corr & Fedde Le Grande on One
4. "Don't Stop the Music", Rihanna on Good Girl Gone Bad.

Abs: A bit slower on the tempo but still an even bass beat to keep you on target with each crunch.

1. "You Ain't Right", Janet Jackson on All for You.
2. "Black Sweat", Prince on Black Sweat/Beautiful, Loved & Blessed Single
3. "The Way I Are (feat. Keri Hilson & D.O.E)", Timbland on Shock Value
4. "Boyz", M.I.A. on Kala

Weight Training: I happen to think hip-hop (inspirational in nature) makes for perfect weight training music.  The lyrics in the songs below are quite literal but you might need Nelly telling you "no one can stop me now" in his Rocky-like anthem below when you are down to those last three reps.

1. "Lose Yourself" Eminem on 8 Mile Soundtrack
2. "Heart of a Champion", Nelly on Sweat
3. "Let It Rock", Kevin Rudolf & Lil' Wayne on Let it Rock Single (also a great abs song)
4. "Get Crunked Up" Iconz on Booty Classics Throwbacks

Yogalates: If ever I can't make it to Bikram, I try to do some positions at home.  Not without the appropriate ambient music of course.  I like my independent yoga/pilates sessions to be motivated with at least a little beat.

1. "The Gentle Dissolve", Thievery Corporation on The Cosmic Game
2. "Breathe", Telepopmusik on Genetic World
3. "Porcelain", Moby on Play
4. "Move for Me (Radio Edit)", Kaskade on Move for Me

 I'd love to hear your favorites, I am always looking for new workout music!

December 9, 2008

Are Cranberry Juice Drinks Healthy?

Not all sugar is bad for you. Some are naturally present in everyday foods; lactose and galactose for example, are organic to milk. However, the sugars that are present in most fruit juices and concentrates were added in a factory and are bad for you. Now, I can easily go the route of all of the potential damaging effects added sugar will do to your health, etc. (did you know that cancer cells thrive in sugar?) but, I won’t. Sugars that are added to our food simply undermines our overall well being.

The added sugar from four ounces of a generic cranberry juice cocktail (four ounces is half the suggested serving. See “Nutrition Facts” image) kept me wide awake until 3 a.m. It is however, important to note that I don’t usually consume fluids with my meals so I drank the “natural juice cocktail” afterwards. Today, I feel, well, “unfruitful” and whatever claims the front of this juice label has made (“a very low sodium food”) have been weakened by an unproductive night’s rest, a direct contributor to a person’s overall well being. How is it that a glass, half full of supposedly healthy juice can interfere with my sleep? Let’s see what’s in it:

Continue reading "Are Cranberry Juice Drinks Healthy?" »

January 15, 2009

Fitness Trend in 2009: Basketball Comes Back into Play

On our main PR blog we've recently been having discussions about how President Obama (not to mention our First Lady!) is helping to fuel some trends and garner publicity for some brands soley through living their everyday lives in the public eye. Every President has had their fitness regimen; exiting President George W. Bush was a runner, as was President Clinton; both solitary exercise routines. Our new President appears to be more into team sports and has a love for basketball. The Associated Press listed basketball having a re-emergence in popularity because of this, therefore becoming a fitness trend for 2009 and I completely agree.

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January 22, 2009

Delicious, Healthy, Low-Calorie Brown Bag Snacks

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Snacking is a delightful habit, but like all habits, it can quickly become an addiction. Here are some low calorie snacks (usually 200 calories and under), that you can "bag." Feel free to comment your suggestions, for additional healthy, low-calorie snacks that I might have missed.

Sun-Maid Mini-Snacks Raisins: Good source of iron, potassium and selenium. Contains vitamin A and some vitamin B. Rich in fiber. (an essential ingredient in my yummy yogurt/almond snack)

Continue reading "Delicious, Healthy, Low-Calorie Brown Bag Snacks" »

January 23, 2009

Diets: The Right and Wrong Diets for the New Year

It's the New Year again. What are your new year’s resolutions? What will you be doing different in 2009? If you’re like many Americans, losing weight is somewhere on your list of goals.
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The truth is, not everyone knows how to do it and do it safely. There are so many diet options out there that it is hard to come up with one safe, productive way to lose weight.

Then there are the WRONG ways to diet and lose weight. These are the ways I don’t recommend:

The Juice Fast: Lemon, Orange, Carrot, Grape, whatever it is, its not enough. The basics of losing weight apply, to lose weight effectively you need to burn more calories than you intake. This does NOT mean you eliminate calories altogether and going on a liquid-based diet. Originally based on cleansing, this diet method is a no-go.

Continue reading "Diets: The Right and Wrong Diets for the New Year" »

January 26, 2009

Fitness Trend: The Home Gym

The economy has pushed the home fitness trend to the forefront as one of the preferred methods of working out. Options for your average household fitness center and machines vary in quality and price depending on your needs and preferences. I have been an elliptical fan for a long time, but I have friends that swear by the Life Fitness treadmills when it comes to cardio. If you're looking to build your own home workout, Life Fitness offers great machines based on the same ones you find at the sports clubs:

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With 16 Programs, The Life Fitness Club model keeps your running interesting. Life model machines keep track of your heart rate with their wireless and LifePulse technologies. Similar technology can be found on their Elliptical Cross-Trainers and new Summit Trainers.

Continue reading "Fitness Trend: The Home Gym" »

January 28, 2009

Use the Power of 2 to Lose Weight and Stay Fit

 

In Buddhism, the number two encompass the virtues of resplendence (to be attractive and impressive) through patience and gentleness. Virtue leading to the cessation of suffering through mental tranquility and spiritual insight are also rightly attributed to this popular, even number. And, the definition of “even” is “flat,” “smooth.” Equally balanced.

Use these attributes, these virtues, to carve an impressive and beautifully balanced body for your inner self. This simple-to-follow “2-Rule” will help you lose 20 pounds in 2 months.

Now, before you go on, you must be ready. I don’t mean, “ready to lose weight, cause I’ve been wanting to and I read this blog everyday, so maybe this will work” ready. I am referring to “mentally” ready. You must be motivated to make the time. As I have said before, nothing will ever get accomplished, unless you are ready and willing. The intention and the desire must be there. Then the time will come -- naturally.

If you are really ready then read on...

Continue reading "Use the Power of 2 to Lose Weight and Stay Fit" »

February 1, 2009

Winter Fitness: Outdoor Winter Sports Gear

It's officially winter, the mountain tops are being covered with snow and the great outdoors are just waiting to be explored

WPR%20Atomic%20Skis%20SX10%20with%20Neox%20412%20Bindings.jpgIs Skiing the sport you want to pursue this season to get yourself back into shape? Or perhaps you finally decided to buy a pair of skis for yourself after taking a few lessons? Whichever the case, Atomic brand skis are known throughout the industry for their high quality. Products are finished and shipped from the Atomic plant in ski destination Altenmarkt, Austria. (Pictured: Atomic  SX10 Skis with Neox 412 Bindings. Photo Source: Overstock.com)

Continue reading "Winter Fitness: Outdoor Winter Sports Gear" »

February 2, 2009

Fitness Trends: Dancing Bollywood, Zumba and Ballroom

Lets face it, we all at one point or another try a certain diet or try to motivate ourselves to go to the gym everyday. When trying to lose weight or stay fit why not have some fun? Below are some fun fitness trends that combine rhythmic music that aims to increase cardiovascular fitness and will actually make you enjoy losing weight.

Continue reading "Fitness Trends: Dancing Bollywood, Zumba and Ballroom" »

February 12, 2009

Daily Fish Oil Supplements Ensure a Healthy, Productive Life

 

The average American diet falls extremely short of the necessary Omega-3s required for good health. Omega-3 fatty acids offer many benefits for keeping fit and staying trim. They support vital functions in the body and are absolutely essential for leading a healthy, productive life. Consuming fish oil every day will easily ensure the adequate intake of these health-promoting fats.

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February 18, 2009

Fitness PR: The Sleep Diet

 

Ever since I had my daughter two years ago, I have been preoccupied with getting back to my pre-baby weight. As such, I enlisted the help of a personal trainer, joined a gym, reduced calories, reduced portion sizes, dieted and tried to starve myself skinny – relax … the starvation only lasted four hours. So when I heard Glamour Magazine was putting the “sleep diet” into effect, I gladly signed up.

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February 23, 2009

New Diet: The Cookie Diet

cookiediet.jpgWho stole a cookie from the cookie jar? I stole a cookie from the cookie jar, but it was no ordinary cookie. This cookie was made to help you and I curb appetite and lose weight. The new Dr. Siegal’s Cookie Diet® brand cookie store in Beverly Hills which opened earlier this year is based upon a recipe that has been around for the last thirty years. Dr. Sanford Siegal published his first book in 1975 about his famous cookie-based diet, but can a cookie really help you shed pounds?

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February 24, 2009

Diet and Weight Loss: List of Fat Burning Foods

Going to the gym and exercising every day sounds appealing… but we all know sometimes going to the gym every day doesn’t happen. It would be wonderful eating foods that just burn everything off, but those foods just don’t exist...or do they? Low Glycemic Index (GI) foods are known to burn fat and maybe you've seen this idea marketed with NutriSystem. The basic premise is simple: foods that have a low GI are best for dieters because they promote a slow, moderate rise in blood sugar and insulin after a meal. The glycemic index ranks carbohydrates according to how quickly they tend to raise blood sugar levels after eating, and eating a lot of low glycemic index in your diet, can result in greater reduction of body fat over time.

Here is a list of great low GI foods that will get your body in shape and your hunger in check just in time for bathing suit season:

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February 26, 2009

Fitness Trends: Eco-Friendly Fitness

Eco-Friendly Fitness

Yes, exercise is important for good health. But trying to justify that $60-per-month gym membership (especially when your 401(k) just took the plunge of death) causes stress, which is bad for your health. While going to the gym is no doubt great for fitness and socialization, there are still some of us who want to find more affordable ways to get into shape while our economy recovers. So, how can you exercise without creating a hole in your wallet and the ozone layer?

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February 27, 2009

Fitness Equipment: Dumbbells for Your Home Workout

I've been away from the gym for almost two weeks now. In workout terms, that is a lifetime or a critical bounce back to the gym bandwagon period. What I decided to do was walk over to the nearest Modell's Sporting Goods store and see if I could pick up a set of dumbbell or barbell weights.

My girlfriend's running weights weren't going to be enough to keep my muscles in shape. Weight training has so many benefits, I barely know where to begin. Staying in and doing the exercises also saves time and gas. With most core workouts, you can improve your balance thus protecting yourself from unnecessary injuries. Weights can also work to strengthen your bones retarding bone loss and increasing bone density, increasing lean muscle tissue and metabolism will in turn burn more calories and fat. One of the long-term benefits include combating osteoporosis. A veteran to a few minor gym injuries, I have to remind you to use proper lifting techniques and equipment. Here are a few exercises to get you started:

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March 2, 2009

Bone Loss a Reality for Cyclists

Cyclists are most known for their unwavering focus on heart health and pedal cadence, but researchers are finding that there is a potential risk of bone density loss when exercising on their bikes.

It’s almost like a war between cyclists and their bones, as they often experience breaks and fractures from accidents and falls, but this time, the war got personal when Andrew Coggan, a cyclist, told the LA Times that he has been recently diagnosed with low bone density.

“Sometimes athletes in their late 20s and early 30s will come in for a femur or a hip fracture, and they’ll be surprised because the fall was really not that bad,” said Dr. Max Testa to the LA Times, a sports medicine physician at the Orthopedic Specialty Hospital in Salt Lake City who routinely treats elite cyclists.  “But we’ll look at the X-rays and see that there is some osteopenia [lower-than-normal bone density] there.”

So why do cyclists experience bone loss?

Continue reading "Bone Loss a Reality for Cyclists" »

Bone Loss a Reality for Cyclists

Cyclists are most known for their unwavering focus on heart health and pedal cadence, but researchers are finding that there is a potential risk of bone density loss when exercising on their bikes.

It’s almost like a war between cyclists and their bones, as they often experience breaks and fractures from accidents and falls, but this time, the war got personal when Andrew Coggan, a cyclist, told the LA Times that he has been recently diagnosed with low bone density.

“Sometimes athletes in their late 20s and early 30s will come in for a femur or a hip fracture, and they’ll be surprised because the fall was really not that bad,” said Dr. Max Testa to the LA Times, a sports medicine physician at the Orthopedic Specialty Hospital in Salt Lake City who routinely treats elite cyclists.  “But we’ll look at the X-rays and see that there is some osteopenia [lower-than-normal bone density] there.”

So why do cyclists experience bone loss?

Continue reading "Bone Loss a Reality for Cyclists" »

Liquid Oxygen: The Next Miracle Supplement?

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How many nutritional supplements are you taking? If you are a veteran of the local vitamin store, you could be taking up to 10 different pills depending on your needs. Here is a question though, how many drops are you taking? What if a drop or two of a certain substance could replace many if not all your supplements? The hippest and newest thing out of the Miami nutritional world, the O2 Spa Bar, released their new Liquid Oxygen drops to the market. They may have just stumbled upon the fountain of youth or something close to it. Scientific claims have been made that the supplement improves health and mental well-being. Oxygen, being a necessary intake of all our lives, is the miracle ingredient.

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March 9, 2009

New Balance for Nine West Collection

Nine West/New BalanceWhen I go to the gym, there's always some part of me that still wants to look pretty. I just can't allow myself to look deshelved when I'm out in public. Thus, I buy cute workout clothes. I know other women do too, because my size is usually sold out in the cute skorts that tennis players wear. Of course, shoes are included in this. It's so hard to find cute athletic shoes that don't make your feet look huge. And why? Don't they know they're making these shoes for women?

Well, Nine West and New Balance have answered our prayers. The luxury shoe maker and the athletic shoe maker have teamed up to make just that: a luxury athletic shoe. The shoes are dubbed "the perfect combination of performance and fashion" on Nine West's website. No longer must we endure clonking around in too-wide sneakers at the gym. Now we can wear shoes that are form-fitting and hip. So, will they sell or just go on sale?

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March 10, 2009

Fitness Trend: Face Yoga

 

Instead of going under the knife, men and women across the country are trying a new twist on an old favorite: face yoga. The practice will smooth and prevent wrinkles on your face, regardless of age. Similar to the classic, age-old practice of yoga, this new form will stimulate anti-aging hormones and make your feel younger and fresher than ever. Even better, the cost is almost minimal; you can do face yoga with a group of friends, in the privacy of your own home, or at a busy day at the office.

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March 11, 2009

Diet Trend: The Japanese Diet

Due to their eating habits, the Japanese are known to be one the healthiest people in the world. Not only are they expected to live longer, they enjoy being the number one lowest obesity rate on earth. The Japanese also have lower rates of heart disease, osteoporosis, breast and prostate cancer than us in the United States. So what is different in the Japanese diet?

 

The benefits of the Japanese-style eating is that you eat more filling lower calorie foods served in pretty little dishes and plates. One of the benefits they stress is eating with your eyes by enjoying the looks of your food. In Japan they serve their food on separate small plates and bowls instead of one large plate like we are used to. Serving smaller portions are one of the reasons why it is so much easier to maintain a healthier weight. To try this, try replacing salad or dessert plates instead of a big serving plate, and you might notice that you will eat less. Eating slowly results in eating less giving your brain more time to realize you are full…plus you get to savor your foods for longer. The Japanese claim that when consuming your meal, you should eat until you are about 80% full.

Here are some foods that are included in the Japanese diet:

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March 12, 2009

Dairy Alternative: Hemp Seed Nutrition

 

Although most vegetarians are relatively healthy, a nutritionally balanced and protein rich diet may be deficient for some. Enzymes and amino acids, found in meat and dairy products are essential and aren't naturally produced by the body.

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March 13, 2009

New iPhone Application Montiors Heart Rate and Fitness

Since its launch, the iPhone has become all the things anyone could want in a special partner.  It can do everything from giving you directions to your favorite restaurant, to playing a wide array of video clips at the touch of a button.  But never before could anyone fathom the thought of their iPhone becoming their own personal trainer. 

Technology developer iTMP Technology, Inc. developed a fitness tracking and heart monitor system that was designed specifically for the iPhone.  By leveraging the iPhone’s technology, they made the fitness tracking experience sleek, fun and simple. 

How does it work?

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March 16, 2009

Weight Loss Book: Bethenny Frankel's Naturally Thin

In a sea of books proclaiming to make you skinnier with thirty-day detox diet’s, Bethenny Frankel’s Naturally Thin: Unleash Your SkinnyGirl and Free Yourself from a Lifetime of Dieting is a refreshing and answer to your weight issues. The book, available in bookstores now, provides satisfying meals and guidance to banish those extra pounds and create a healthier lifestyle. The book does not suggest starvation or manic exercise routines, but instead, to simply adapt a more healthful outlook toward meals.

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March 23, 2009

10 Ways to Make Your Foods Safer

Tomato scares, spinach danger, peanut butter recalls, tainted meats -- all are recent public food issues that may have you side-eyeing your next plate of dinner.  With all of the recent health scares, it has become a necessity to arm yourself with different ways to make sure you are eating safer and healthier.

Although we have experienced recent bouts of food issues, the CDC affirms that America's food safety system works and that all the food safety agencies are working hard to collaborate and come up with some ideas on how to improve the meat and produce industry as a whole.

While the food industry and the CDC do their parts to ensure our health, we can also play a role in monitoring our food intake and protecting ourselves from hazardous produce.  Here are ten things you can do:

Continue reading "10 Ways to Make Your Foods Safer" »

10 Ways to Make Your Foods Safer

Tomato scares, spinach danger, peanut butter recalls, tainted meats -- all are recent public food issues that may have you side-eyeing your next plate of dinner.  With all of the recent health scares, it has become a necessity to arm yourself with different ways to make sure you are eating safer and healthier.

Although we have experienced recent bouts of food issues, the CDC affirms that America's food safety system works and that all the food safety agencies are working hard to collaborate and come up with some ideas on how to improve the meat and produce industry as a whole.

While the food industry and the CDC do their parts to ensure our health, we can also play a role in monitoring our food intake and protecting ourselves from hazardous produce.  Here are ten things you can do:

Continue reading "10 Ways to Make Your Foods Safer" »

March 24, 2009

Spring Forward with Outdoor Exercise

Adirondack MtnsAs of last Friday, it is spring--finally! This is great news for all the northerners who have been suffering in the snow for months. If you aren't lucky enough to have a home gym and you live somewhere that gets too cold to go outside, you may have taken a break from exercise for the winter season. Don't worry, we did the same thing, and we're not justifying it, but bears can get away with it and so can we!

Well, now you have to stop using the weather as an excuse, because beautiful weather is fast approaching. So, you need to shed some layers, get outside and start moving again. The question is, how can you get motivated? I suggest taking a little trip. You deserve it for weathering the cold for the past season. Plus, it will motivate you to start exercising again. So, where can you go to enjoy some outdoor fun that won't feel like work?

Here are some great outdoor workout suggestions for the springtime:

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March 25, 2009

The Best Foods to Buy Organic and Why

USDA organicWith times they way are, it's important to save money when you can, but your health shouldn't have to suffer because of it. After all, you want to be in good shape when you finally have the option to retire. Organic products continue to be popular despite this economy because they are less damaging to the environment and do not contain harmful pesticides, which continue to have high importance to people. Yet some may still be hesitant to go this route in leiu of saving some dough. So, what organic grocery products are worth the extra cash?

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March 26, 2009

Get in Shape With an Indo Board

Indo boards, commonly known as balance boards, are a must-try for those of us looking to get our bodies in better shape, especially before we hit the beach! Plus, the workout is very simple and will work important parts of your body, like your legs and core. Simply stand on the board with your left and right feet on opposite ends of the board (think surfing on a smaller board). The goal is to keep balanced and prevent the edges of the board from hitting the ground. Best of all, the exercises can be executed by people young and old and the device is portable and easy to use.

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March 27, 2009

Fit to Fly: Reebok and Cirque de Soleil Make Fitness Fun

I do every other type of workout at the gym such as rowing, elliptical, cycling (not a fan), the treadmill and I feel as though it is time to get off the floor. Research conducted by Reebok found that nearly two thirds of all women would work out more if it was more fun, while more than half felt exercise was a chore (which it most definitely can be). Rebook is releasing a new marketing campaign to support the launch of its new product lines and a new workout for women called the Fit to Fly work out. This workout consists of women flying from a steel bar attached to a rope that is attached to the ceiling to boost cardio, strength and balance.

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March 31, 2009

Fitness Trend: e-dieting

I’m not quite sure if it’s the factor of weighing in at group meetings, the lack of desire to talk about food failures with a dietitian or the annoyance of personal trainers, but recent trends show people today have turned to cyberspace to diet. E-dieting has vastly become popular for health conscious individuals and why not? It’s convenient, private and a less expensive alternative to weight loss which allows you to customize your fitness and nutrition plans to fit your needs.

Here are a few great websites to help you shed those pounds:

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April 2, 2009

Fitness PR: Kirtan Yoga at the Integral Yoga Institute

Have you been getting tired of your same old yoga routine? Instead of giving in to monotony, try out kirtan with your favorite yogi and let loose some of that pent up energy. Kirtan is a traditional Indian call-and-response chanting, and can easily be incorporated into your yoga workout. Today, non-traditional instruments have been incorporated into the practice, such as synthesizers and accordions, and some places also use dancing.

For the beginner, simply try the traditional call-and-response method. Not only will this practice help you break out of workout rut, you will also feel the freedom the chanting entices. The Integral Yoga Institute in New York has been partaking in the practice, with participants sitting on cushions facing the musicians. The Integral Yoga Institute provides a variety of classes, ranging from Kirtan Rabbi in Hebrew to kirtan with the Temple Bhajan Band. They also offer classes for children, so the whole family can get involved! There are Integral Yoga Institutes all over the country, including San Francisco and similar studios in New Jersey and Virginia. There’s likely a studio near your town that offers the kirtan practices as well.

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April 6, 2009

Fitness PR: Sources of Vitamin D with Yoplait, Cheerios and One A Day Women's

vitamin DVitamin D is an essential component of a healthy body. It wasn't discovered until 1919 and not much was known about it until about 15 years ago. What we know now is that vitamin D improves calcium absorption. We also know that the sun is one of the easiest ways to prompt vitamin D production within our bodies. Below are some great sources of vitamin D:

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April 22, 2009

Fitness PR: Yoga Booty Ballet

If you’re looking to spice up your workout and slim down, nothing works better than Yoga Booty Ballet. The unique program fuses dance and yoga and promises to help you burn off those extra, unwanted pounds. The three workouts will sculpt your mind and body.

Start with the Quickstart video which is under 10 minutes, then move your way up to the more intense Total Toning Basics and Advanced Abs & Booty videos to get your abs and booty in shape before you hit the beach!

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April 27, 2009

Fitness PR: Boot Camp Fitness NYC Offers New Ways to Lose Weight

If you’ve been struggling with diets all year, trying to stick to your resolutions then maybe it’s time to try a new fitness routine. Nothing will work better and get your body in better shape than intense boot camp sessions. Boot Camp Fitness NYC in Brooklyn may be the best place to start. The facility offers indoor and outdoor sessions that are both challenging, fun and will get you in shape! Classes are relatively inexpensive, at only $18 for over an hour’s workout, so you don’t have to feel guilty about loosening your wallet and your waistline. The instructors are there to provide encouragement, so don’t be intimidated by their yelling – you’ll both motivated and “the burn” during these sessions.

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May 4, 2009

Fitness PR: CHAMPRO Sports Softballs Offer a Great Bicep Workout

Changing up your workout routine can certainly be stressful. There are so many options and just not enough time! That’s why softball is a great alternative to your same-old regime. The exercises will work your entire body and strengthen your core. Even better, the windmill pitch will tone your biceps, while placing little stress on your arms! Also, gathering your friends for this group activity is a great way to enjoy the sunshine and spend time together while also working out. Group fitness is just one of the consumer trends we'll be seeing this summer.

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May 26, 2009

Fitness PR: Get into Shape Kickboxing at Crunch

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I recently became hooked on kickboxing. Its upbeat and physically demanding workout routine really gets the blood pumping. Not to mention the weight loss involved and definition of my muscle's with each class I take. Kickboxing is a great way to reduce body fat, tone and condition your body, increase strength, cardiovascular endurance, and self-esteem, teaches self defense, and relieves stress.

This type of workout also works to improve your strength and endurance, muscle tone, coordination, balance and flexibility, plus it constantly challenges the body. The estimated calorie burn depending on your body weight and intensity is between 350-500 calories for a 60-minute class. If you are a local New Yorker, Crunch offers classes for both kickboxing and cardio kickboxing. (Check their class finder for a Crunch gym in other cities.)

Here are some beginner tips I found to be quite helpful (and avoid those bad aches):

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June 22, 2009

Fitness PR: Yoga Shakti, Kundalini Yoga Great DVDs for At-home Yoga

 

I'm starting to wonder will we ever see the sun? With the weather being how it has been, going for a run or even walk outside is completely out of the question. So, I’ve been wondering how I can fit exercise into my daily schedule without having to worry about the weather? I've settled upon at-home yoga after reading a recent issue of Shape Magazine.

Shape Magazine offers you five pieces of advice: Study first, plan wisely, equip yourself, get warm and start slow. If you learn the basics from a seasoned expert (and make sure you’ve got it right), you can then take those moves and move your one-hour session into your own living room.

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August 17, 2009

Fitness PR: TrimWater Partners with Wilhelmina Models

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Have we finally learned how the supermodels over at Wilhelmina stay so thin? The announcement that Wilhelmina Models, the talent management firm founded by the late Wilhelmina Cooper, has inked a deal to partner with TrimWater, a four-calorie diet drink has us thinking about this co-branding partnership.

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Nintendo Wii Marketing with Pilates and Daisy Fuentes

With the success of Nintendo's Wii Fit program, more and more interactive fitness games are coming to market. We've seen it with EA Sports Active, The Biggest Loser Fitness Game and Jillian Michaels Fitness Ultimatum. With the success of being the brand spokesperson for Mari Windsor's Pilates series of DVD's, Daisy Fuentes recently launched her own interactive Pilates game for Wii. The branding alone seems like a natural fit for Fuentes, but is it enough to drive its target audience (women) online and to the stores to purchase it?

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August 31, 2009

Watchers Diet Public Relations with Jenny McCarthy

Weight Watchers is holding its second annual Lose For Good Campaign and has brought on Jenny McCarthy as celebrity spokesperson. You may remember McCarthy became the Weight Watchers spokesperson back in 2007 when she lost weight after the birth of her son with the diet plan. The tagline then had been to "Stay an After" which McCarthy has obviously been able to do. The name alone, "Lose For Good" aligns well with McCarthy's image as an activist and weight loss advocate.

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Water Event Marketing and Consumer PR Strategies for the US Open

The U.S. Open kicked off today with a win from Roger Federer (but are you really surprised?) And since tennis is associated with fitness, health and an active lifestyle, Evian has continued its partnership for the 24th year to be the official bottled water at the event. In addition to the continued partnership, they have also kicked off their "Live Young" PR campaign. Have you seen these commercials? It is absolutely brilliant marketing!

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September 30, 2009

Athletic Footwear & Apparel Co-Branding: Los Angeles Marathon w/ K-Swiss

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Fitness Public Relations: the Los Angeles Marathon announced today that K-Swiss has agreed to a multi-year agreement to become the Marathon's official footwear and apparel partner. The fully integrated partnership provides California-based K-Swiss with unique activations developed jointly around the Marathon's multiple properties, including the Los Angeles Marathon, the New Performance 5K, the Marathon Expo, and the LA Roadrunners training program.

As the Marathon's official footwear and apparel partner, K-Swiss and the Marathon will collaborate on the creation of a full line of licensed apparel that will be sold at retail, online, at the Expo, and on race day across various "pop-up retail" touch points. K-Swiss will also drive apparel sales through owned and managed stores across Asia, providing both companies with a platform to reach an enthusiastic and growing cadre of runners overseas.

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October 2, 2009

Global Fitness PR & Marketing w/ SOKO

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SOKO Fitness & Spa Group, Inc. announced a new cooperative academic program, the Medical Beauty Diploma Program, developed and operated by the Queen Beauty Vocational School and Heilongjiang University of Chinese Medicine. The program is targeted to attract students nationwide in China. Queen Beauty Vocational School was founded in 1992 and is a subsidiary of SOKO.

Graduates of this new program will be granted two certificates: "Beauty Vocational Operation Certificates" and "Junior College Degree of Chinese Medicine." The program will provide the graduates with strong career placement and help them fulfill their college dream with a high profile education. With RMB 6,400 as tuition per year, the program plans to enroll 150 students by 2010.

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November 2, 2009

Fitness Trends: HIIT Is Quickly Becoming the Hottest Fitness Workout

This is the time of year, besides bathing suit season of course, that we all begin to focus on weight loss. Those impending holiday party invitations are enough to make anyone want to go into hiding until next year...that is, if your body is not where you want it to be to fit into that perfect LBD for these soirees. However, there is a fitness workout that has been gaining speed, quite literally, in the last year that may be just what you need to shed those pounds while retaining the muscle you already have.

High Intensity Interval Training, or HIIT, has become popular among many celebrities and fitness fanatics as well. It is said that HIIT is one of the best ways to burn fat faster than low-intensity cardio. In fact, overall you will burn fat in a shorter duration of time versus longer steady-state exercise. However, as the name of the workout indicates, high intensity means pushing your body to the limit and out of your comfort zone than your typical fitness routine.

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November 9, 2009

Pre-Holiday Diet Communication Marketing

As I mentioned in my post on HIIT, now is the time that more people, especially women, will be focusing on pre-holiday diet and exercise to lose at least 10 pounds prior to holiday festivities (which still subsequently results in that that post-holiday resolution of hitting the gym.) And chances are that while we won't see an increase in pre-holiday gym memberships simply due to cost and time, we will definitely see diet books flying off the shelves and an increase in diet program memberships such as Jenny Craig.

Some of the weight loss books that will prove popular are:

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November 30, 2009

Wellness Marketing: WellTek Positioned to Capitalize on Trends in Health and Fitness

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Two thirds of adults are overweight and one third of those are obese. Experts estimate that 80 percent of the population will experience a back problem at some point in their lives. Back pain is one of the most common reasons for missed work and the second most common reason for visits to the doctor's office. Combine these sobering statistics with ever-increasing healthcare costs and the growing health concerns among the global population, and it's easy to see why the economic outlook for the health and fitness industry is resoundingly positive.

WellTek Incorporated (OTC Bulletin Board: WTKN) is positioned with three subsidiaries - MedX Ltd., Pure HealthyBack and lime Fitness - to provide lasting solutions for chronic neck and back pain, combat obesity, and empower people to take control of their health and wellness."Through our strategic integration of MedX-branded equipment and application of proven Exercise Science-based principles and instruction, we've created an environment of strong organic growth potential through tactical replication and scaling," said Randy Lubinsky, Chairman and CEO of WellTek Inc. "Our three subsidiaries create one large WellTek footprint that spans the health and fitness sectors - creating a positive impact on the health of millions."

MedX, Ltd. manufactures, markets and distributes exercise and medical rehabilitation equipment to the medical and fitness markets. MedX's patented medical exercise machines have succeeded in providing the healthcare industry with the very first tools capable of producing specific and accurate tests for assessing functional ability, as well as the finest source of rehabilitative exercise. MedX further expanded its market by creating (non-medical) exercise versions of its medical machines - branded the Core Spinal Fitness System(TM). Scientific research indicates that in less than 20 minutes, twice a week, these five machines can help reduce or eliminate back pain and provide a solid foundation for whole-body strength and flexibility.

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January 18, 2010

Fitness Myths Debunked: Do You Know Fact from Fiction?

When gearing up to enter the, to some - namely me, unchartered territory of exercise, it’s useful to have a list of do’s and don’ts on hand. Far from being a checklist of gym (park and sidewalk…) etiquette, I stumbled across an article that claimed to ‘bust’ fitness myths. A starting point. Or, the starting block if you will.

We all know that working out regularly “helps the heart and lungs work more efficiently and improves strength, endurance and flexibility,” but there are still a number of tall tales circulating about exercise.

A rumor doing the rounds is that muscle turns into fat when you stop exercising. The good news is that this is biologically impossible. As muscle and fat are different types of tissue, the two are not interchangeable. True, working out will make you gain muscle, burn calories and in turn, reduce fat. So naturally, when you cease exercising muscles fade away. The reassuring thing is, any new bulges that you notice are not the result of muscle transformation, but the increase in fatty deposits. Nice.

Continue reading "Fitness Myths Debunked: Do You Know Fact from Fiction?" »

Fitness Myths Debunked: Do You Know Fact from Fiction?

When gearing up to enter the, to some - namely me, unchartered territory of exercise, it’s useful to have a list of do’s and don’ts on hand. Far from being a checklist of gym (park and sidewalk…) etiquette, I stumbled across an article that claimed to ‘bust’ fitness myths. A starting point. Or, the starting block if you will.

We all know that working out regularly “helps the heart and lungs work more efficiently and improves strength, endurance and flexibility,” but there are still a number of tall tales circulating about exercise.

A rumor doing the rounds is that muscle turns into fat when you stop exercising. The good news is that this is biologically impossible. As muscle and fat are different types of tissue, the two are not interchangeable. True, working out will make you gain muscle, burn calories and in turn, reduce fat. So naturally, when you cease exercising muscles fade away. The reassuring thing is, any new bulges that you notice are not the result of muscle transformation, but the increase in fatty deposits. Nice.

Continue reading "Fitness Myths Debunked: Do You Know Fact from Fiction?" »

January 26, 2010

Diet & Wellness PR Suggestions for GlaxoSmithKline's alli

In the last week GlaxoSmithKline has had a PR crisis on their hands as the story broke that counterfeit alli, the over the counter weight loss drug, was being sold on eBay. While many times counterfeit anything is made to be similar to the real thing, there is one major difference with the counterfeit diet pill: it contains sibutramine. Sibutramine is something that is typically the ingredient in Dr. prescribed weight loss medications, therefore it can be dangerous to the health of those who unknowingly take it.

GSK has already begun to take steps to warn the public by the alert posted on their main website. They are working closely with eBay to deal with this issue and news outlets are beginning to spread the story.

Here are some PR suggestions to what other things they need to do during this time:

Continue reading "Diet & Wellness PR Suggestions for GlaxoSmithKline's alli" »

Diet & Wellness PR Suggestions for GlaxoSmithKline's alli

In the last week GlaxoSmithKline has had a PR crisis on their hands as the story broke that counterfeit alli, the over the counter weight loss drug, was being sold on eBay. While many times counterfeit anything is made to be similar to the real thing, there is one major difference with the counterfeit diet pill: it contains sibutramine. Sibutramine is something that is typically the ingredient in Dr. prescribed weight loss medications, therefore it can be dangerous to the health of those who unknowingly take it.

GSK has already begun to take steps to warn the public by the alert posted on their main website. They are working closely with eBay to deal with this issue and news outlets are beginning to spread the story.

Here are some PR suggestions to what other things they need to do during this time:

Continue reading "Diet & Wellness PR Suggestions for GlaxoSmithKline's alli" »

January 28, 2010

Sports Website Launch: A Return to Tennis Whites, Easier Navigation, Eye-Catching Photography

TENNIS.com has unveiled a new look with a redesign that boasts more white space and is cleaner and easier to navigate, while still highlighting new features, weekly podcasts, and eye-catching photography.  The new look of the website follows last year's forward-looking redesign of TENNIS Magazine, recently honored by Folio Magazine with two prestigious Ozzie Awards, for excellence in magazine design.

"The redesign of TENNIS.com represents a return to tennis whites, so to speak, with a cleaner look and intuitive navigation," says James Martin, editor-in-chief of TENNIS.com. "As the sport's main online portal, the new-and-improved TENNIS.com showcases our breadth and depth of exclusive content, from new features like our weekly podcasts to breaking news, analysis and comprehensive instruction, fitness and equipment coverage.  Just as importantly, our new design will serve as the ideal platform to further expand TENNIS.com's footprint in the digital space and to help us remain the leading source for all things tennis."

From a visual perspective, the use of more white space allows TENNIS.com to better showcase its comprehensive editorial content and advertising partners.  As for content, the site has introduced a new daily gossip column, The Daily Spin, and expanded its photo galleries to highlight the fashion and passion of the pro sport.  Users can take advantage of the site's exclusive new Racquet and Shoe Finder feature to search for equipment based on criteria such as brand, price, weight and length. In addition, the site will continue to present live scores, TV listings, rankings, and web extras offering in-depth coverage on instruction and fitness specific to tennis players.  

About Miller Publishing Group: MPG publishes TENNIS Magazine and SMASH Magazine. TENNIS, published 8 times annually, is the world's largest tennis title, with a circulation of more than 600,000. MPG also owns TENNIS.com, the world's leading tennis website.

Sports Website Launch: A Return to Tennis Whites, Easier Navigation, Eye-Catching Photography

TENNIS.com has unveiled a new look with a redesign that boasts more white space and is cleaner and easier to navigate, while still highlighting new features, weekly podcasts, and eye-catching photography.  The new look of the website follows last year's forward-looking redesign of TENNIS Magazine, recently honored by Folio Magazine with two prestigious Ozzie Awards, for excellence in magazine design.

"The redesign of TENNIS.com represents a return to tennis whites, so to speak, with a cleaner look and intuitive navigation," says James Martin, editor-in-chief of TENNIS.com. "As the sport's main online portal, the new-and-improved TENNIS.com showcases our breadth and depth of exclusive content, from new features like our weekly podcasts to breaking news, analysis and comprehensive instruction, fitness and equipment coverage.  Just as importantly, our new design will serve as the ideal platform to further expand TENNIS.com's footprint in the digital space and to help us remain the leading source for all things tennis."

From a visual perspective, the use of more white space allows TENNIS.com to better showcase its comprehensive editorial content and advertising partners.  As for content, the site has introduced a new daily gossip column, The Daily Spin, and expanded its photo galleries to highlight the fashion and passion of the pro sport.  Users can take advantage of the site's exclusive new Racquet and Shoe Finder feature to search for equipment based on criteria such as brand, price, weight and length. In addition, the site will continue to present live scores, TV listings, rankings, and web extras offering in-depth coverage on instruction and fitness specific to tennis players.  

About Miller Publishing Group: MPG publishes TENNIS Magazine and SMASH Magazine. TENNIS, published 8 times annually, is the world's largest tennis title, with a circulation of more than 600,000. MPG also owns TENNIS.com, the world's leading tennis website.

February 15, 2010

FlipFlop Shoe PR Brand Profile

Ah, the endless battle of working out. Part of the struggle is forcing yourself to head to the gym. It’s crowded, we’re lazy, the excuses are endless. But alas, there’s a new fitness product on the market is aimed at us who want to be fit but avoid the gym.

Meet FitFlop. A sandal that works out your legs while you walk, it’s created with expert technology that literally tones your leg, calf and glut areas just by walking. The sandals also claim to improve posture (good-bye middle school scoliosis), develop muscle tone, as well as relieve pain from plantar fasciitis, chronic back pain and heel spurs among other benefits. The shoe also helps imitate the natural act of walking barefoot, though with more muscle load.

Continue reading "FlipFlop Shoe PR Brand Profile" »

FlipFlop Shoe PR Brand Profile

Ah, the endless battle of working out. Part of the struggle is forcing yourself to head to the gym. It’s crowded, we’re lazy, the excuses are endless. But alas, there’s a new fitness product on the market is aimed at us who want to be fit but avoid the gym.

Meet FitFlop. A sandal that works out your legs while you walk, it’s created with expert technology that literally tones your leg, calf and glut areas just by walking. The sandals also claim to improve posture (good-bye middle school scoliosis), develop muscle tone, as well as relieve pain from plantar fasciitis, chronic back pain and heel spurs among other benefits. The shoe also helps imitate the natural act of walking barefoot, though with more muscle load.

Continue reading "FlipFlop Shoe PR Brand Profile" »

February 22, 2010

Fitness PR: Ride Your Way Lean: The Ultimate Plan for Burning Fat and Getting Fit on a Bike

It’s as easy as riding a bike. Or that’s what Selene Yeager, author of the upcoming book “Ride Your Way Lean: The Ultimate Plan for Burning Fat and Getting on a Bike” is banking on. The fitness book brings readers a weight-loss plan that centers around biking.

Yeager, nicknamed the Fit Chick, is no stranger to bikes. She’s the author of “Every Woman's Guide to Cycling: Everything You Need to Know, From Buying Your First Bike to Winning Your First Race,” as well as a columnist for “Bicycle” magazine. The fitness program, which includes eating reasonably (good-bye mini cupcakes), could help readers lose up to 100 pounds just by pedaling.

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March 1, 2010

The Marketing & PR of Fit for Life – Why it Remains So Popular

In 1985 Harvey and Marilyn Diamond wrote a diet and lifestyle book. Today, 25 years later, “Fit For Life” continues to remain popular. Promising to change not just your diet but also your lifestyle, the book helps readers lose weight and create a new healthy lifestyle. The revolutionary New York Times best seller changed the way people saw diets; no longer were they just short lived, but rather they promoted a new way of living.

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The Marketing & PR of Fit for Life – Why it Remains So Popular

In 1985 Harvey and Marilyn Diamond wrote a diet and lifestyle book. Today, 25 years later, “Fit For Life” continues to remain popular. Promising to change not just your diet but also your lifestyle, the book helps readers lose weight and create a new healthy lifestyle. The revolutionary New York Times best seller changed the way people saw diets; no longer were they just short lived, but rather they promoted a new way of living.

Continue reading "The Marketing & PR of Fit for Life – Why it Remains So Popular" »

March 3, 2010

Fitness PR: TW Training NYC Personal Trainers

The economic windfall of 2009 has made us all more fiscally responsible and while many predicted doom and gloom for the fitness industry, fearing that financial woes would keep consumers from the gym, instead we have found that they are holding onto those gym memberships. Not only are they maintaining their commitment to their health but they are seeking more for their money by enlisting the help of a personal trainer.

While most health clubs and gyms offer personal trainer services, there is one that has caught our eye: TW Training NYC. The TW stands for Terri Walsh, whose fitness studio offers private 1:1 personal training services unlike at a gym where your sessions are being conducted while others are there for their workout. And in an age where everyone looks to have products and services tailored to their needs, securing a personal trainer who knows and understands your abilities and limitations, is just another way to customize your work out.

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March 11, 2010

Power Plate Unveils the First Cable-Based Upper-Body Vibration Training Device

Power Plate International (PPI), the global leader in Acceleration Training fitness equipment, today unveiled pro6, the first-ever combination of proven Power Plate exercise with upper body cable-resistance training to give users the ultimate, total-body workout in a half hour. Debuting at the International Health & Racquet Sport Association (IHRSA) show, Power Plate pro6 features an all-new fitness system called proMOTION, which uses high-strength Vectran cables to transfer vibration to the upper body at high-speed frequency rates between 20 and 40 times per second, dramatically expanding the benefits of Acceleration Training.

"Power Plate with proMOTION technology is a genuine game-changer for the fitness industry because it is a results-proven system that delivers a true, total-body workout," said Mark de Gorter, president of Power Plate North America (PPNA).  "Power Plate pro6 with proMOTION offers health club operators a single product and a range of dynamic training options using Advanced Vibration Technology to deliver noticeable and measurable results, in as little as 30 minutes."

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March 22, 2010

Baby Knows Best: How to Prevent Childhood Obesity from Day One

10 percent of American children will be overweight by the time their fifth birthday. This alarming statistic combined with the fact that 60% of Americans are considered obese, worries many parents. The book, “Baby Knows Best: How to Prevent Childhood Obesity from Day One,” by Dr. Herbert Goldman explores this issue and draws attention to the facts and risks of this disease.

With advice to parents, the book discusses how childhood obesity develops. Dr. Goldman, who has over 35 years in the infant/childhood obesity field, talks about ways to prevent the issue, as well as provides ways to create healthy eating patterns for children from the start.

Dr. Goldman’s approach bodes well for us, as he promotes eating healthy for life. We love the fact that this issue is being investigated and promoted further. As the portions of food at restaurants only continues to increase, it’s important for parents to have the facts and knowledge about what they’re serving their kids. It may be called a Happy Meal, but childhood obesity isn’t a laughing matter. And we’re glad it’s being taken seriously.

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March 23, 2010

The Cookie Diet's PR & Popularity

Who would have thought you could eat cookies to lose weight? Ever since the original cookie diet by Dr. Siegal popped up on the fad-diet scene in 2007, thousands have tried the sweet approach to dieting.

These cookies aren’t your grandma’s chocolate chip. They serve as a meal replacement and are enriched with amino acids that act as hunger suppressants. So instead of eating breakfast or lunch, dieters eat six cookies throughout the day, whenever they get the urge to munch. The cookies are available in a variety of flavors, including oatmeal raisin, chocolate chip, coconut, blueberry and banana. For dinner, the diet includes six ounces of chicken, turkey, fish or seafood, as well as a cup of vegetable. The diet claims users can lost up to 15 pounds in a month.

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March 24, 2010

Crystal Cruises NEW Trip of Wellness

Vacations usually mean a break from your normal routine. And that includes your diet and work out routines. Crystal Cruises is out to prove you don’t have to gain ten pounds while on vacation. The September 5 voyage of Crystal Symphony will be completely dedicated to wellness, but the luxury cruise line is still keeping cruise-goers high expectations afloat.

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Jane Fonda Kicks Off World Fitness Day May 1st

I remember growing up in the 70's and 80's to the aerobics craze that was the Jane Fonda Workout. And just as she originally introduced baby boomers approaching middle age to fitness some 30-something years ago, she is doing it again by launching World Fitness Day on May 1st.

The Georgia Dome in Atlanta will be the launch location with only 3000 tickets available, but will also be broadcast live on UStream. On hand will be Richard Simmons, Denise Austin (my personal favorite), Billy Blanks and oddly enough...The Pointer Sisters (not really clear on how they fit in with fitness gurus?) The event will benefit the Georgia Campaign for Adolescent Pregnancy Prevention, a charity Fonda founded in 1995.

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March 26, 2010

The NEW Atkins for You

We all know the 411 about the Atkins Diet. Low-carbs, fast weight loss, it’s the one diet that someone we each know has tried. And though the diet has been out of the limelight the past few years, there’s a new Atkins springing up. The book, “New Atkins for a New You: The Ultimate Diet for Shedding Weight and Feeling Great,” by Dr. Eric C. Westerman, Stephen D. Phinney and Jeff S. Volek debuted in early March.

Essentially it’s still the same low-carb diet, the new book revamps Atkins once again. This time around, the authors are calling the diet a lifestyle change and promises readers this form of Atkins can help keep the weight off... forever. We like the revamped references in this book, with over 50 nutritional studies supporting their diet. The number of success stories are also prime motivation that dropping the carbs can mean real results.

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March 30, 2010

Why We Love Jamie Oliver and His Food Revolution

The Naked Chef is on a mission to tackle childhood obesity starting with our nation's schools. I don't know about you, but my high school lunch days were nothing but a mess of chicken patties, pizza and tatter tots. Nutrition wasn't even a twinkle in the lunch lady's eye. And with the rise in overweight children steadily climbing, how can we not love Jamie Oliver's bold approach at facing an issue head on that we continue to fail miserably at? His Food Revolution looks to do just that.

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April 12, 2010

Gaspari Nutrition PR Brand Profile

Anything that makes us bigger, stronger and leaner must be worth checking out. Gaspari Nutrition’s approach to body-building nutrition supplements is part of the reason so many people prefer it. The brand, built by body builder Rich Gaspari (nicknamed the “Dragonslayer”), developed nine years ago. His well-known reputation as winner of Mr. America, Mr. Universe and 1st Arnold Schwarzenegger Classic Champion helped the Gaspari brand to practically market itself.

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April 19, 2010

MODJO Life Diet PR Brand Profile

There’s nothing worse than a lingering hangover. The throbbing headaches, the constant nausea, the list goes on and on. After experimenting with the countless remedies that supposedly cure all, there’s honestly no quick fix. From chugging water to greasy food to eating bananas to drinking coffee, we’ve tried them all. The hangover gods must have been feeling generous when they created MODJO Synergy. It’s an all-natural tablet that can, you guessed it, remedy the symptoms of hangovers.

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April 26, 2010

Force Factor Sports Supplements Diet PR Brand Profile

There’s only one strength enhancer that’s Harvard tested and Harvard approved. And if we’re going on SAT scores, Force Factor must have scored a perfect 2400 to have been good enough for the Harvard Crew Team. They used Force Factor in 2004 to help the championship team to increase their endurance and strength when they couldn’t find a product to do the job.

Force Factor is a more natural way to bulk up. It’s made of amino acids that help move more oxygen into your muscles, which in turn creates extreme muscle growth and strength gains. Or more simply, Force Factor will pump you up. Force Factor doesn’t contain caffeine like most other strength enhancers. In addition, it boasts nitric oxide boosting arginines, a natural dietary substance which have been known to aid healing woulds, remove waste products from the body and potentially has heart benefits.

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April 27, 2010

The Perfect 10 Diet PR Review

At Pierce Mattie we know there's no such thing as a perfect diet. But the Perfect 10 Diet comes pretty close. Created by Dr. Michael Aziz, the diet focuses on balancing 10 key hormones that directly relate to health and weight. The three stages, which include foods that are typically banned in most diets, cater to a lifestyle change.

Carbs are okay and as Dr. Aziz points out, low carb diets can wreck critical hormones that assist weight loss. This diet rewrites the food pyramid. Dr. Aziz believes in the 40-20-40 approach; 40% of your calories should come from carbohydrates, 20% from protein and 40% from fat. It encourages whole grains and eating minimal dairy products. It also recommends eating red meat sparingly, as it has been reportedly linked to cancer.

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May 10, 2010

Dieting PR: Weight Watchers Continues Celebrity Endorsements with Jennifer Hudson

Typically when you attach a celebrity name to a product it helps move sales. In the diet industry, celebrity makeover stories are big news. No pun intended of course. But the most recent addition to the Weight Watchers spokesperson lineup is Jennifer Hudson, who I personally think is more of a "real person" type celebrity than say Sarah Ferguson or Jenny McCarthy. Will it help keep Weight Watchers relevant with the celebrity weight loss competition of Jenny Craig with Valerie Bertinelli, Sara Rue, Jason Alexander and now Nicole Sullivan?

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May 19, 2010

The PR & Marketing of Soda Continues

I was a long time Diet Coke addict despite warnings from friends in the health and fitness industry that it was destroying my bones. Despite hearing that if I would just quit the syrupy heaven in a bottle, I could potentially lose 10 pounds. Despite the fact that drinking soda rendered me no benefits at all. It was only 3 years ago when I really began monitoring my health, that I decided to give it up for good. So how is soda trying to win back the hearts and minds of their lost long time loyalists like me?

Simply put: position itself as good for you.

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May 24, 2010

Soda PR Tips To Keep Consumers Drinking

In the continued action of fighting childhood obesity, lawmakers seem to be following suit to impose a soda tax for those sugary beverages we love to consume. While the tax is aimed at the beverage companies, there is no doubt that the higher price will be passed onto the consumer. Will this sway consumers to purchase diet sodas and beverages that will escape the tax? Or will consumers continue purchasing their favorite soft drinks despite it?

Here are some PR tips for the soft drink companies to keep their consumers drinking:

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June 3, 2010

Fitness PR: Gold's Gym Declares June National Cheat Food Awareness Month

Gold's Gym, the world's leading authority on health and fitness, has officially announced today that it's OK to cheat on your diet.  That's right.  Gold's Gym is encouraging people to indulge in a slice of pizza, enjoy that cheeseburger they've been dreaming about or even dive into a tub of Ben & Jerry's Ice Cream.

In fact, the success of their diet might even depend on it.

To help salvage the more than 90 percent of diets that fail every year, Gold's Gym is transforming June into National Cheat Food Awareness Month.  The month long initiative will focus on showing consumers how "cheating responsibly" can actually help them stay motivated and stick to their diets.  It will also show consumers how to do it without ruining their workout routine or crashing their diet completely.

"Diets often fail because people feel like they're punishing themselves," said Belisa Vranich, a psychologist with the Gold's Gym Fitness Institute.  "A diet with severe limitations leaves you feeling frustrated and wanting the diet to end – this is when most people cave.  Cheating responsibly is a great way to control a diet, rather than feeling like an awful punishment has been imposed on you.  By periodically rewarding yourself, foods you often crave become less desirable, allowing you to become more confident in your dietary decisions and feeling good about your relationship with all types of food."

While "cheating" has always been a word associated with negative connotations, cheating responsibly on a diet can help consumers maintain a positive, healthy lifestyle and can even result in long term positive results.  Simply put, cheating responsibly allows a dieter to be in more control of what they're eating, rather than feeling like the diet is controlling them.  After all, restrictive dieting often leaves dieters feeling unsatisfied, unhappy and wanting more – sometimes leading to extreme binge eating in many cases.

It's important to note, National Cheat Food Awareness Month is NOT a free pass for people to eat whatever they want, whenever they want.  On the contrary, the goal is to help people use the bad foods they love...sparingly...as motivation to stay with their diet and get the best results possible.

So before you become a diet delinquent, Gold's Gym has outlined five ways to help you cheat responsibly during National Cheat Food Awareness Month, including:

  • Don't let the urge decide the cheat time – The decision to cheat should be premeditated.  If while indulging in something that's not a standard part of your diet you think, "Maybe this will be my cheat this week," you are less apt to keep control of it.

  • Think of your cheat as a limited-time only as opposed to an all day event – Consider designating one night a week to indulge your taste buds with your favorite treats.  That way, you can be sure to make smart decisions leading up to the big day.

  • On second thought, cheat by the light of day – If you're prone to losing control at night, when everyone else is asleep, schedule your cheat food meals during daylight hours, when you're out in public and will feel more accountable for your actions.

  • Eat slowly – Indulge.  Let yourself enjoy it.

  • Remember: a little goes a long way – Cheating responsibly means not going to an extreme where recuperating will take a large amount of effort.  If you're craving chocolate, pick a small piece over a box of chocolate doughnuts – the damage will be less, the guilt will be less and the temptation to binge will be less.

 

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June 7, 2010

The Launch of the NEW Diet Book: I Can Make You Thin by Paul McKenna

Paul McKenna, Ph.D., who has been described as "Dr. Phil” in the UK, is heading to the US with his new book: I Can Make You Thin: The Revolutionary System Used by More Than 3 Million People. He has already helped millions of people battling with weight issue, insomnia, smoking, and self esteem issues through his other best selling self-help books and TV appearance. Within the last three years, Paul McKenna has sold over three million books.

Highly regarded in his self- help expertise, Paul McKenna’s book: I Can Make You Thin: The Revolutionary System Used by More Than 3 Million People is set to change the way you think and rationalize about food by reprogramming your unconscious mind. In it he teaches his readers how to use these psychological techniques and exercises to overcome food cravings and re-program their mind within minutes. By changing how you view food at the subconscious level, you would be able to unlock the secrets to leading a healthier eating lifestyle by channeling out food cravings and the emotional ties to food.

Continue reading "The Launch of the NEW Diet Book: I Can Make You Thin by Paul McKenna" »

June 14, 2010

Sequel Foods Nutrition PR Profile

When we think about factors leading to a longer and healthier life for ourselves, we usually think of eating right and exercising. However, how often do we really think about consuming vitamins and supplements as a part of a healthy living? We know that eating a balanced meal is not enough which is why Sequel Naturals offers premium, innovative and authentic wellness solutions into their Vega, MacaSure, and ChlorEssence brand.

At Sequel Naturals, they believe in harassing the power of superfoods in its truest and most authentic form. Their products are mostly plant based and in its raw, organic state. More importantly, their plant based sources contain more protein per ounce than any other animal sources. Not only, are we getting more from Sequel Naturals, but we are consuming natural, organic ingredients that are free from toxic chemicals. Here are some of the benefits provided from their brands:

Continue reading "Sequel Foods Nutrition PR Profile" »

June 15, 2010

Fitness & Spa PR: Spa Launches New Weight Loss Program

If there are two things I love, it is going to the spa and skiing. My all-time favorite place to ski is Killington. Now New Life Hiking Spa in Killington, Vermont has launched a new weight loss spa vacation package designed to be a combination of hiking, healthy foods and creating healthy eating habits that are targeted to help you lose weight. While this weight loss spa has vacation packages with as few as 2-4 days for stay time, it is their 11-day package that is the most popular.

The 11-day weight loss retreat outlines and enlists realistic solid changes in your eating habits and lifestyle to promote a life-long change to the way you eat and maintain a healthy weight. Since we all know that diets are only a short term solution to a long term goal, this may be why staying at New Life for a longer duration provides a better success rate for weight loss. Rates start as low as $209 per night, but price is determined by the package you choose and occupancy.

While skiing is not on the agenda at this weight loss spa (they are only open May-October), I definitely suggest driving by the slopes and planning an adventure in the winter months. What better way to continue your weight loss goal and stay in shape?

June 21, 2010

GU Energy Fitness PR Profile

If you are in the market to find a health product to help energize you during your exercise routine or those long exhausting workouts, then GU Energy Gel is the product for you. GU Energy products are specifically formulated to energize your body during exercise.

GU Energy Gel was launched in 1994 in Berkeley, CA. And, today, GU remains the market share leader and the premium gel available to endurance athletes. Thousands of athletes around the world agree that GU works in delivering energy fuel from start to finish as they train.

Continue reading "GU Energy Fitness PR Profile" »

June 22, 2010

Diet PR: Mediterranean Diet Still Going Strong

The Mediterranean Diet, which has been promoted as the heart-healthy diet on well-respected sites like WebMD and the Mayo Clinic, and have even grabbed the attention of the American Heart Association, has now been included in the 2010 DGA (Dietary Guidelines for Americans) as an optimal choice for eating healthy.

From the National Institutes of Health, the Mediterranean diet is based on:

  • Plant-based meals, with just small amounts of meat and chicken, when they are used
  • Larger servings of grains, fresh fruits and vegetables, nuts, and legumes
  • Foods that naturally contain high amounts of fiber, antioxidants, and other nutrients
  • Plenty of fish and other seafood that are rich in omega 3 fats
  • Olive oil, a healthy, monounsaturated fat, as the main source of fat used to flavor and prepare foods
  • Food that is prepared and seasoned simply, without sauces and gravies
  • Flavorful meals that bring out the natural taste of foods
  • Dining with others at a relaxed pace 

2010's DGA has a focus on more plant-based nutrition, and recent reports show that it may be the olive oil aspect of this diet that is proving to have the most benefit from following the diet's outline.

Do you follow this lifestyle diet? How has it helped your health?

June 28, 2010

The NEW Fitness Book; Super Body, Super Brain by Michael Gonzalez-Wallace

Are you tired of the same old workout routine? Are you looking for a change in your workout? Perhaps even find a workout that is quick, effective and can fit into your busy schedule?

Human performance trainer and competitive athlete Michael Gonzalez Wallace has written a book called Super Body, Super Brain: The Breakthrough Ten Minute Workout (debuting in December 2010). Super Body, Super Brain describes a step by step revolutionary exercise program combining balance, coordination, and strength training along with challenging multi-tasking movements to improve both your muscles and your brain for just 10 minutes a day.

Exercising for merely 10 minutes, according to a health study done by New York Times, has proven that even the least fit athlete showed evidence that their bodies were indeed burning fat. The program is said to deliver maximum results in minimal time to build upon both body and brain efficiency. More importantly, the more difficult the movement, the more activity in the brain, and the more you’ll benefit from it.

Strength training exercises help to promote weight loss, reduce body fat, enhance immune system, sharpen the mind, and build on muscular strength. The book also includes a nutrition program detailing the 'power brain foods' and easy-to-follow recipes. Pre-order is available at Amazon.com.

July 2, 2010

Fitness PR: A New Fitness Phenomenon From the Makers of P90X

Beachbody is proud to present its latest innovation in at-home fitness programs—TurboFire Intense cardio conditioning—to help people achieve their goals and enjoy healthy, fulfilling lives.

For those frustrated by the inconsistency of classes at the gym, TurboFire® delivers the best trainer, with the best music, and the best routine, all enjoyed from the best spot in the class – right in your own living room.

Physical activity and healthy nutrition have proven to be essential to overall health and mental well-being. However, in spite of over 33,000 fitness establishments in the U.S., 60 percent of American adults don't get the recommended amount of physical activity, and over 25 percent of adults are not active at all. Why? Some can't afford a gym membership or don't have time to go to the gym. Some lack motivation and simply get bored with their exercise routine. Some don't know how to exercise or at least how to get real results for their effort.

TurboFire® is the intense new cardio conditioning program from fitness innovator and motivator Chalene Johnson and Beachbody, the maker of the world famous P90X program. For serious cardio enthusiasts, TurboFire is proven to help you get leaner with a revolutionary approach to training that can burn up to 9 times more fat and calories than traditional cardio programs. And with more than 20 smoking-hot music remixes, TurboFire® will push you past your limits for incredible results. And forget about rushing to the gym for the best spot in class. With TurboFire®, class starts right in your own home when you Push Play.

What Is the Science Behind TurboFire®?

TurboFire® workouts include High Intensity Interval Training or "HIIT."  These routines combine short bursts of intense exercise with quick recovery periods to ignite your metabolism. The result is a phenomenon known as the AfterBurn Effect, which enables you to burn fat and calories, even at rest, at an accelerated rate up to a full 24 to 48 hours after your workout.

In fact, studies show that with HIIT, you can work out for less than half the time you normally would doing regular cardio, and burn up to 9x more fat and calories.

Unlike the gym, TurboFire's influence on your health and weight loss doesn't stop when the workout is over. Chalene's team of nutritionists designed a comprehensive nutrition guide to make sure you are eating right for training this intense at the same time you are burning stored fat.  This is the healthy way to lose weight fast.

To learn more about the TurboFire revolution visit  www.turbofire.com

July 5, 2010

IDS Sports Wellness PR Profile

If you are serious about body building, then IDS (Innovative Delivery Systems) is for you. Designed with you in mind, IDS offers a line of fat burning, weight loss and protein delivery supplements for men and women body builders. Their products do not contain any ephedra or ephedrine and are formulated with whey protein instead.

The IDS products come in three different options: New Whey Liquid Protein, Multi Pro Whey, and Oatmeal & Whey. The New Whey liquid protein comes in a convenient package and ideal for people looking for protein supplement on the go! New Whey delivers 25 grams of pure protein with no carbs or fat in their 2.9 ounce package (retail at $37.99). There is no need of messy mixing with this product. Plus, the New Whey liquid protein comes in these flavors: Acai Berry, Fruit Punch, Grape, Orange, and Blueberry raspberry.

Continue reading "IDS Sports Wellness PR Profile" »

July 6, 2010

Delicious Vegan, Raw Food at Quintessence NYC

 

First of all, I am not vegan and the only raw food to ever have entered my mouth has been fruits and vegetables on a rare occasion (as in forced by mom as a child.) So when a friend of mine suggested eating at a raw food restaurant in the East Village called Quintessence, I was anything but ecstatic. Yet, I found myself sitting down in this quaint establishment mulling over the menu and thinking that many of the entries sounded pretty good (although I wasn't willing to admit that out loud at the time.)

I opted to play it safe with a salad and selected the arugula sprout with caramelized walnuts. The sweet-spiced fig cardamom dressing was heaven, as was the goji berries sprinkled throughout. My friends had ordered the chips and dip as an appetizer, which were homemade corn chips and flax crackers. I decided to expand on my bravery of stepping foot into the raw food realm and give them a try. Yum! (especially the corn chips.)

Dessert took more convincing, as I wasn't exactly keen on trying a non-dairy homemade ice cream. Yet, as soon as it hit my taste buds, I basically stole the spoon from my friend and proceeded to devour the entire Quintessence ice creme. 

While I may still be a long way from converting to the raw food lifestyle, Quintessence sure helped convince me that raw food can be absolutely delicious. You can see their menu at www.raw-q.com.

July 12, 2010

The Launch of the NEW Diet Book: Living Skinny in Fat Genes

While, we know that there are many contributing factors making us fat such as our genetic disposition, we do not have to be “trapped” forever with that notion. Even though, studies have shown that some are at a higher predisposition of having “fat genes,” Felicia Stoler, a registered dietitian, a nutrition consultant and author of the upcoming book titled Living Skinny in Fat Genes can help ease readers into losing weight efficiently and effectively. Living Skinny in Fat Genes (set to be released Jan 15th, 2011) proves that having a better education on health issues could lead to healthier, happier and fit lives.

Dr. Felicia Stoller, R.D., is a registered dietitian, nutrition and exercise physiologist, journalist, and the host of TLC’s show "Honey, We’re Killing the Kids" has decided to write a book to show readers on how to take control of their own health through her easy and simple to follow health plan. In this book, she discusses the best new dietary foods, new healthy oils, (palm coconut and canola), and seasonal produce to include into your diet.

She outlines in her book how to:

Continue reading "The Launch of the NEW Diet Book: Living Skinny in Fat Genes" »

July 14, 2010

Fitness PR with FitFlops, Orthotebb and MBT Footwear

The Subliminal Workout: Footwear that Improves Muscle Tone

Recently someone asked me what I did to keep my legs in shape.  Since I couldn’t recall the last time I’ve really done an exercise to target my legs in that place I vaguely remember being called a gym,  I responded with three simple words- “commute in heels.”  I know that stacking up my soles forces me to stand straighter, engage my core and ignite my leg muscles all to a greater extent.

For those of you not brave (or crazy) enough to trade your “walking shoes” for four inches of an escalator hazard, there’s a safer alternative. I found three fitness shoes that will help burn more calories and improve muscle tone by simply walking around:


FitFlop:   The most well known of the “strength shoes,” with many thanks to Oprah.  From the FitFlop website,  I learned my heel wearing habits are actually very bad for my feet and these shoes will provide better orthodic support while claiming to improve muscle tone from the buttocks down to the calves.
Fashion + + + Function + + Fiscal +++

Othrotebb

Orthotebb:  Before you pass them off as Crocs Knocs—consider the added benefits of improving circulation.  Great circulation is cellulite’s and varicose veins’ worst enemy.  Conclusion, we like circulation.
Fashion +  Function + + + Fiscal ++


MBT Footwear

MBT Footwear:  These pricey kicks claim similar benefits as the Orthotebb pair, but come in the most fashion forward designs of all three.   Swiss Engineering never runs cheap but often delivers unparallel results.
Fashion +++ Function +++ Fiscal

Just think of how many minutes you could shave off your workout if you built leg strength while running errands or getting to and from work everyday. As long as you aren’t marching your way to Krispy Kreme, the extra caloric activity should help you shed unwanted fat.

Are there other ways to incorporate exercise into our regular day’s activities?  Being so busy can often put the gym on the backburner so I’m sure I wouldn’t be the only one benefitting from such advice.

*the “fiscal” rating indicates price value i.e. + is poor value and +++ is the best value
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July 15, 2010

Fitness Communications: 5 Fitness Myths From Personal Trainer, Jan Wyche

StretchToeTouch.jpgWhen it comes to being fit, we know going to the gym is a must, but are we getting the most out of our workout routine once we get there? Here are some common exercise myths we might be guilty of believing in taken from AOL Body's Fitness Myths Demystified with personal trainer Jan Wyche. 

1. Only Eat Protein "The body uses protein, carbs and fat to build muscle," Wyche notes. Additionally, any extra protein that the body doesn’t need could be stored as fat. It’s best that we eat a balanced diet with lots of vitamins and minerals.

2. Stretch Actually, we should never stretch before we run. Studies prove that stretching before exercise can increase our risk for injury, especially when we’re older, and decrease our overall workout performance. Instead, do a 3-5 minute warm up like walking.

Continue reading "Fitness Communications: 5 Fitness Myths From Personal Trainer, Jan Wyche" »

July 26, 2010

Keiser Fitness PR Brand Profile

In the fitness industry, Keiser represents the power in human performance. Keiser has been the equipment of choice for many fitness clubs and organizations. Known for their strength training equipment, Keiser prides itself for making their equipments easy to use, safe, and effective for anyone looking to lose weight, increase strength, endurance and mobility, regardless of their age or physical capabilities.

Keiser's fitness equipment are completely versatile with the ability to accommodate a wide range of users from the orthopedic to the professional athlete. In addition, Keiser gym equipment is also the safest on the market, using consistent pneumatic resistance which was patented 30 years ago by founder, Dennis Keiser. From the specialized single station machines (Air250, Air300, Air350), the strength training POWER Racks, the Infinity Series through cardio and stretch machines, there is a wide variety of equipments to choose from to suit your needs.

Continue reading "Keiser Fitness PR Brand Profile" »

August 3, 2010

rykä Fitness Footwear PR Brand Profile

"If your shoes don't work out, neither will you.." How true is that statement? We all give countless excuses to why we brush off our fitness routine, but when it comes down to it, since our feet absorb the brunt of our workout, it only makes sense that we make sure we maintain the right fit and comfort level in our workout sneakers.

rykä, an athletic shoe brand began by Sheri Poe (but has since been acquired by American Sporting Goods Corporation,) designs fitness shoes with the unique shape of a woman's foot in mind. One size does not fit all, especially when it comes to the way we wear our shoes. rykä's athletic shoes are narrower in the heel and wider in the forefoot to ensure the comfort of every woman whether it's simply walking a trail with a close friend or working out at the local gym to accomplish a fitness goal.

Continue reading "rykä Fitness Footwear PR Brand Profile" »

August 5, 2010

Fitness PR: Professional Tennis Training now Available to Public

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Televised tennis tournaments give tennis players around the county the incentive to improve their game -- especially in the summer season.  And, with the US Open around the corner, players inspired by professional play will now have access to a key training tool leveraged by professionals such as the Bryan Brothers and Melanie Oudin.  Half Hour Power, a resistance training program normally provided in private training sessions, is now available on DVD allowing all tennis players to train like a professional.

Developed by trainer and fitness expert Howard Waldstreicher, Half Hour Power is designed to give professional and recreational tennis players a competitive fitness edge.  Half Hour Power was previously available only through one-on-one training with Waldstreicher, taking him around the country to work with professional tennis players.  The increased travel and training schedule led Waldstreicher to launch Half Hour Power on a DVD featuring dedicated program followers including Association of Tennis Professionals (ATP) number-one doubles team Mike and Bob Bryan and Women's Tennis Association (WTA) American teen sensation Melanie Oudin.  

Continue reading "Fitness PR: Professional Tennis Training now Available to Public" »

August 16, 2010

Fitness PR: "The Situation" Launches a Fitness Video

Mike Sorrentino, aka "The Situation" from MTV's hit reality series The Jersey Shore is extending his 15 minutes of fame well into the holiday season of 2010. Known for his amazing abs (that he really enjoys showing off often), he and his brother Marc along with personal trainer Jon Manfe (otherwise known as The Unit), are releasing a fitness video that he says will get you ripped.

While "The Sitch" may be the butt of jokes for many, it's a pretty smart move to captialize on something that is often buzzed about. The question is, will The Jersey Shore be enough publicity to keep it selling well past the season's shelf life?

*Photo source: The Coast

August 18, 2010

Wellness Public Relations w/ Pierce Mattie

As we are nearing the end of summer, we cannot believe how quickly this year has flown by. It feels like just yesterday that we were penning our business goals for the new year. Has your company reached all of the objectives you have set for it thus far? More importantly, do you have a clear picture of what you are launching, strategizing and gearing up for spring/summer 2011? Your PR plans should be assembled both with traditional media as well as a ramp up of your social media programs. Here is a just sneak peak of what we at Pierce Mattie have been up to this year!

Engagement Rings

Jewelry PR: Diamond Ideals in Destination Weddings
It’s another happy marriage for national bridal publication, Destination Weddings & Honeymoons, and Pierce Mattie PR client and established diamond retailer, Diamond Ideals. Gearing up for summer weddings with their June 2010 edition, the publication features a destination photo shoot in Puerto Rico that featured two elegant pieces by Diamond Ideals. To see the pictures go to: Diamond Ideals Featured in Destination Weddings

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Beauty PR: It’s a Hit for JOICO
Press hits that is! From consumer publications like W, Glamour and InStyle to the trade hits in Modern Salon, The Colorist and Salon Today, our client JOICO (who is celebrating 8 years with our firm this year) has been having a very successful year in the press. See images of their coverage so far this year: JOICO Consumer and Trade Press 

 Sam Trammell as Sam Merlotte

Fashion PR: 191 Unlimited on True Blood
Pierce Mattie Fashion PR client, 191 Unlimited, made its HBO debut on the highly popular vampire series True Blood last month on character Sam Trammell. Not only did the lead wardrobe stylist dress Sam in one of 191 Unlimited’s shirts, but she did it again in this past week’s episode with Joe Manganiello’s character, Alcide Herveaux. Sam also wore the same shirt in this episode as he did in July. 

 

Plastic Surgery PR: Dr. Elliot Jacobs on the CBS Early Show
Pierce Mattie client and board-certified plastic surgeon, Dr. Elliot Jacobs, was recently featured on the CBS Early Show discussing important do’s and don’ts for anyone considering having liposuction. You can watch the clip here: CBS Early Show

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Pierce Mattie's Trend Forecast for 2011 Vol. III
Vol. III of our trend forecast for 2010 with an outlook on 2011 has overwhelmingly become the most requested piece of information in our office! Some of our writers included; Cosmetic Cop; Paula Begoun, Handbag Guru; Ben Harnett and Jerry Ehrenwald from the International Gemological Institute on jewelry. This book is exclusive to the press only, if you work in media and have not yet received your electronic copy please let us know. To learn more go to: Pierce Mattie’s Trend Forecast

From Pierce Mattie’s Social Media Archives
Here are some of our blog posts we feel are worth a look:
Can Social Media Increase Sales Through Feel Good Engagement?
Transparent Social Media, Your Fake Rolodex & Followers Who Would Love to be Leaders.
Do Smaller Beauty Brands Utilize Social Media Better Than Those That Are Well Known?
Forget The Department Stores – Let's Go Direct To Consumer

Team Announcements
We’ve added new staff members to the Pierce Mattie PR team! Whitney Lanum joins us as an Assistant Account Executive; Jenna Rose as an Account Executive and Jamie Sylves as a Senior Account Executive. Welcome aboard!

Social Media
Be sure to stay updated with us at all times via our social media profiles:
• You can follow us on Twitter:
@PierceMattiePR
• Read our blog: www.PierceMattiePublicRelations.com
• Join us on LinkedIn: www.LinkedIn.com/in/PierceMattie
• Become a fan on Facebook: www.Facebook.com/PierceMattiePR

August 19, 2010

Fitness Wellness PR Social Media Interns for Fall Season Wanted

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Have you ever dreamed of interning in New York for a fitness wellness PR firm but are not able to get off your college campus, which isn’t located in NY? Now you can!

Pierce Mattie PR is actively seeking Fall/Winter Social Media Interns to work remotely from their dorms. In years past our interns have gone on to be published authors, featured in the New York Times, received college credit and most importantly learned the ropes of fitness wellness social media from our in-house experts.

All Applicants Should:

  • Be pursuing a degree in; Journalism, English, Public Relations or Marketing
  • Able to spend at least five hours a week doing research and writing
  • Be in their junior or senior year of college
  • Have a strong interest in fitness wellness
  • Understand the scope of online networking and social media
  • Have strong writing and editing skills
Duties:
  • Writing blog posts, penned under your own name
  • Twitter & FaceBook activity
  • Adhere to a weekly conference call w/ our Corporate Communications Director

About Pierce Mattie PR Launched in 2001 by lifestyle editor and expert Pierce Mattie. Pierce Mattie PR remains the industry leader in communications for fashion, beauty, jewelry brands alike with growing divisions in home furnishings and lifestyle products. Executives at Pierce Mattie PR are noted for being high energy, hyper-educated, tech driven and very strategic with their media campaigns. Pierce Mattie publicists have won numerous awards.  

HOW TO APPLY - PLEASE EMAIL TO Shannon@PierceMattie.com RESUME & WRITING SAMPLES

August 23, 2010

Diet PR: Revolution Lifestyle

If you ever had trouble losing weight or desire to trim down on certain areas of your body- then Revolution is ideal for you. Revolution, a new dietary supplement, uses the highest ingredients in their most pure form to help improve your overall health and physique. Revolution Lifestyle is about creating high quality nutritional supplements in correlation to a healthy diet. The concept behind Revolution is defined as a “sudden, complete or marked change in something.”

Revolution offers four very unique supplements to amplify metabolism, suppress appetite, and increase exercise intensity. As a result, these supplements will help with trimming down the abdominal fat and creating a leaner physique when paired with a healthy diet and lifestyle.

Continue reading "Diet PR: Revolution Lifestyle " »

August 30, 2010

Tennis Making A Comeback?

Tennis of yesteryear had such high profile players like Venus and Serena Williams, Andre Agassi, Monica Seles, Steffi Graf and Anna Kournikova. Sure Venus is still very much in the press (more so for her endorsements than tennis) and Roger Federer has begun to bring an interest back to the sport. But it appears that the game of tennis is making a comeback not as an instructional sport, but instead a fitness class with a focus on cardio.

Playing tennis has always been about form while the new cardio tennis classes focus on keeping the heart rate up, burning calories and hitting the ball (without having to go after the ones you missed!) The cardio tennis classes are taught as a group fitness class, as interval training and mimic all other fitness programs with a warm up and cool down. While there is no doubt you are bound to improve your tennis skills taking this class, you are bound to lose weight and get fitter faster than taking up traditional tennis.

Are you currently taking a cardio tennis class? 

September 8, 2010

Lifestyle PR: Hollywood Diet

Do you secretly dream of having a body like your favorite celebrity? If you want to have a figure that screams "I belong in Hollywood!" then your best bet is to try the Hollywood Diet. The Hollywood Diet is a detox system that defies all odds. Dubbed the "miracle diet," this system can help you lose as many as five pounds in as little as twenty-four hours. Although proven to not be a permanent fix, it is the best solution for shredding those stubborn pounds just in time for your big event.

The Hollywood Diet is not your typical meal system. Instead, you have two options: cookies or detox body cleanse. In order to restrict you from taking in unnecessary calories, eating four cookies replaces your usual breakfast and lunch. The cookies provide enough vitamins, minerals and fiber to leave you feeling satisfied for a longer period of time. The detox drinks, however, are what The Hollywood Diet is most known for. The detox substances are concentrated and after adding it to a bottle of water, simply sip the beverage over a period of four hours. Combined with the cookies, you expect to achieve optimum results, which could be up to ten pounds during a 48-hour period.

Although most consider the product to be quite pricey, The Hollywood Diet has proven to live up to expectations. Would you be willing to try it? Learn more at www.HollywoodDiet.com.

September 14, 2010

Low Carb Marketing

Low carb diets seem to be the fast track to losing weight and with the popularity of Atkins and South Beach, it's no wonder the diet industry is loving the craze. As recently as last week one of my friends tweeted the praises of a low carb diet contributing to her weight loss. And while for the short term low carb may provide quicker results, thinner doesn't always mean healthier when you follow this diet track. Due to the way low carb foods and diet products are marketed, many times consumers are misguided to believe that what you "read" on the front of the package is what you get...and that's not always true.

Think about it, how many times are we rushed in the market only glancing at the front of the package to deliver us the information we need to make a quick, and what we believe to be, informed decision? How often have you taken the time to not only read the front of the label, but the nutrition facts panel on the back as well? If you are anything like me, not as often as you should. And due to a recent study by the Journal of Nutrition Education and Behavior, we're not alone.

Just because it says low carb doesn't mean nutrition and caloric-wise that it is beneficial. So take the time to look beyond the front label, or low carb marketing hype, directly to the nutrition facts when shopping for products to manage your weight.

To read more about the study, visit www.jneb.org.

September 17, 2010

Pierce Mattie PR Client: Power Pilates

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Leading wellness company, Power Pilates, announces an inspiring initiative for individuals yearning for a new career or looking to add balance to their stressful lifestyle. Feeling the effects of a recession and questioning current career choices, people are looking for something new; something motivating. This fall, 17 cities across the U.S. will be holding Power Pilates Beginner Mat Certification courses, giving people nationwide an opportunity to pursue a positive lifestyle.

People from all walks of life are catching on to the benefits of Pilates.  In 1990, 5,000 people embraced this practice; today the number is over 11 million in the U.S. alone.  Due to the growing number of devotees, Pilates instructors are more in demand than ever. With a $500 investment in Power Pilates Beginner Mat Certification you can embark on a whole new career.  

Continue reading "Pierce Mattie PR Client: Power Pilates" »

September 20, 2010

Diet PR: SlimFast

One of the most traditional weight loss and dieting tools used has been none other than meal replacements such as food and weight loss shakes from Slim Fast. Started in 1977, Slim Fast is now sold across the world, including countries in Latin America and Europe. The Slim Fast plan initially began with one option, the shake, but it has eventually expanded to fit the goals and lifestyle of anyone looking to lose weight.

Remaining loyal to its humble beginnings, Slim Fast has not ventured far beyond their classic shakes. Today, you can buy the shakes in several different flavors, some of which are Strawberries N' Cream, French Vanilla and Cappuccino Delight. Not only can you buy them already made, but you can whip up a fresh shake at any time with the shake mixes. In an effort to satisfy their customers with more healthy alternatives, Slim Fast has also extended snack bars and meal bars to their line.

Continue reading "Diet PR: SlimFast" »

September 27, 2010

Energy Drink PR: FRS

It seems as if all of us have too much that needs to be done. As a result, pick-me-ups, such as coffee or caffeinated sodas have become a staple to get us through our never-ending days or long nights. Over the past decade, energy drinks have quickly become the go-to drink for anyone in need of fighting off drowsiness. FRS is a fairly new energy drink that provides the boost you need to go the extra mile; figuratively AND literally.

Continue reading "Energy Drink PR: FRS" »

September 28, 2010

Wellness & Lifestyle PR: Zico Water

I love going for a run every morning to start off my day energized and refreshed, so I was excited when I learned about a sports drink that will leave me feeling better than ever - pure coconut water! Who would have thought?

Zico is an all natural, anti-oxidant drink that re-hydrates faster than water and far out weighs the benefits of typical sports drinks. I know I was surprised to learn that you would need to drink 15 regular sports drinks to get as much potassium as one bottle of Zico offers, which is more than what is found in eating one banana. This helps reduce cramping during exercise and allows you to recover faster after. It is also less acidic than most drinks and has zero fat, zero cholesterol and zero added sugar. That’s a lot of healthy zeros!

Continue reading "Wellness & Lifestyle PR: Zico Water" »

September 29, 2010

Men's Health PR: Bosley Joins New and Improved Hair Loss Specialists

One of the most reputable hair loss resources on the web has joined forces with North America's most experienced network of hair restoration professionals. Bosley, a company at the forefront of hair transplantation for nearly 40 years, has recently announced a new partnership with http://www.HairLossSpecialists.com, a consumer advocacy site devoted to providing hair loss sufferers with the latest, proven treatment solutions.

Earlier this year, two of the country's leading hair transplant networks, Bosley and Medical Hair Restoration, joined forces under the Bosley flag, ushering in a new era in the hair loss industry, and greater options for thousands of hair loss patients (both men and women) across the country. Now, Bosley is reaching out to both new customers and former MHR clients, offering their unparalleled expertise (more than 11,000 procedures performed each year), friendly service, and a wide array of today's leading hair loss treatments. Whether a patient is considering at-home hair regrowth with Rogaine or Propecia, a new procedure like Laser Hair Therapy, or the permanent results of advanced Hair Transplant Surgery, Bosley's 70+ clinic locations make it easy to meet with a local specialist and decide which option might work best with one's unique goals and budget.

Continue reading "Men's Health PR: Bosley Joins New and Improved Hair Loss Specialists" »

October 5, 2010

Fitness PR: Sensa Weight-Loss System

Many know that losing weight is no easy feat. It takes hard work and dedication to get your body how you want it. Some resort to diet pills and stimulants which often cause harmful side effects. But losing weight has been made easy. Would you believe that it can be as simple as sprinkling a seasoning on your food before you eat? This is exactly what SENSA Weight-loss System offers.

Counting calories, diet restrictions, dietary pills and side effects are a thing of the past when it comes to weight loss. Produced by certified neurologist Dr. Alan Hirsch, SENSA is based on 25 years of research and testing. Clinical trials show that people lose an average of 30.5lbs in six months and this product makes it as easy as sprinkling salt on your food.

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October 18, 2010

Nutrition PR: PR Bars

With dozens of nutrition bars on the market, choosing the best brand can be a daunting task. For active people looking for that extra boost, PR Bars are a great supplement to your daily routine.

PR Bars, or Personal Record bars, uses Fast Burn Nutrition Technology to bars keep insulin levels steady so that the body will use fat stores as an energy source. It might sound complicated, but it’s pretty simple. Essentially, the bars push the body to burn fat faster and build more muscle. The extra lean muscle mass torches even more calories and increases metabolism. All of that equals a healthier, happier you!

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October 20, 2010

Nutrition and Wellness PR: Garden Greens Beverages

Do you find it difficult to consume the required amount of fruit and vegetables needed every day? If you’re constantly on the go, it can be difficult to plan out meals and be sure your getting all your daily nutrients. Garden Greens is a drink and supplement company bringing consumers the natural benefits of fruits, vegetable and herbs aimed at improving your quality of life.

Getting your daily of dose of vitamins and nutrients is as simple as preparing a tasty drink, shake or taking a vitamin. All of Garden Greens products contain high ORAC values (Oxygen Radical Absorbance Capacity), which means that all these healthy options are high in antioxidant power and work to fight against free radicals in your body. They will help revitalize your health and increase your energy, metabolism and overall wellness.

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October 22, 2010

Diet and Nutrition PR: Avulite

Most people do not get the essential nutrients they need from their diets alone and with stressful lifestyles, your body can be depleted of necessary vitamins and minerals. On top of this, many brands on the market claim to offer nutritional and beneficial dietary supplements, but what you will find is that most vitamins contain only a tiny dose of the supplement. The rest is typically made up of fillers, like Acaia Gum or Sorbitol. With Avulite, you get 100 percent guaranteed nutritional potency in every product.

Avulite is an online supplier of the latest high-end health and beauty products. They have an excellent reputation for customer satisfaction, service, reliability and quality. Avulite offers vitamins, a weight loss supplement, antioxidant fruit and vegetable powders and tablets, organic fiber powder and antioxidant capsules.

These products are a great way to give your immune system and health a boost. Avulite’s capsules, Coenzyme-Q10, contain powerful antioxidant properties and research has shown that they can protect against free-radical damage to cell membranes, boost energy, support healthy blood pressure and more. It also may support healthy immune functions, resulting in less colds and illnesses- which is a huge plus during flu season!

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October 26, 2010

Wellness PR: ResVitale Resveratrol

The fountain of youth just might exist. Resveratrol, a polyphenol extracted from red wine grapes is known for having serious anti-aging and antioxidant properties. It’s been proven in clinical studies to enhance cellular productivity and slows down the degenerative effects of aging, and studies have shown that Resveratrol unlocks sirtuin 1, the “longevity gene”. What does all this mean for you? Youthfulness, more energy, and better health!

ResVitale understands that our bodies aren’t meant to process unnatural chemicals and toxins. For this reason, they’ve created Resveratrol manufactured by completely organic standards. They believe pure sources yield pure results, and it’s true: studies show that antioxidants are about 40% more powerful in organic products. ResVitale has set themselves apart from all other retailers by ensuring three key elements that ensure the highest quality of antioxidants: Vineology, Traceability, and Organics.

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October 29, 2010

Beverage PR with Code Blue Recovery Drink

There's a brand new recovery drink in the fitness and beverage market that is designed to revive your body unlike other drinks in the same category. Code Blue, taken from the hospital term which means "resuscitate immediately," is an all natural drink targeted for consumption before, during and after stressful activities (i.e. exercise, a night out and frequent traveling.) Code Blue is only 40 calories, 9 grams of sugar and 10 grams of carbs and is free of preservatives and artificial colors. It not only has more electrolytes than most sports drinks, but provides you with the right amount of vitamins and minerals to help you recover quickly, as well as keep you hydrated and balanced.

Here's what's in it:

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November 3, 2010

Nutrition PR: Casein Protein

Got Casein? Because Casein comprises 80% of the protein in cow’s milk, it’s no surprise that scientists realized the benefits of extracting the protein for other commercial products. Micellar casein is the natural form found in milk which is ultra-filtered without chemicals, so it’s guaranteed to be good for your body. Optimum Nutrition’s 100% Casein Protein Powder is one of the leading supplement choices on the market.

Micellar casein prevents the breakdown of muscle. As a slow digesting protein, it forms a gel-like lining in the stomach, which not only allows for a slower release of amino acids, but helps the body to reach peak protein synthesis. In layman's terms, high levels of amino acids promote muscle growth, prevent muscle breakdown, and in turn cells build even more protein.

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November 4, 2010

Energy Drink PR: FRS


Most energy drinks contain loads of caffeine and sugar designed to give your body energy, but only cause a major crash later. It’s hard to know which ones will truly benefit your body and which ones may do more harm than good. Naturally boosting your energy isn’t the easiest thing to do, but it can be with FRS! A healthy energy drink that activates your body’s own energy producing mechanisms- no negative side effects and no crashing!

If you want to give your body a truly healthful and prolonged boost, than FRS is your answer. FRS stands for Free Radical Scavenger and is fueled by quercetin, a powerful antioxidant typically found in fruits. It naturally triggers your body to produce more natural energy and supports your overall health. You would need to eat 40 apples in one sitting to get the same healthful amount of quercetin from one bottle of FRS.

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November 8, 2010

Fitness Video PR: Malibu Pilates

Working out should never feel like a chore. With this is mind, celebrity pilates trainer Carrol Krief designed a routine that will give you full body results- fast! The Malibu Pilates Chair and instructional DVDs will help you get a beautifully lean body by lifting, firming, sculpting and burning!

The Malibu Pilates Chair has adjustable spring resistance and permits the flow of easy cardio moves. With split step pedals you can work your arms and legs simultaneously or individually. Altering these strategies will keep your heart rate up. Push down on the pedals for muscle toning resistance, and pull up on them to support your weight for core tightening positions.

The three-set collection of DVD workouts serves as a helpful guide to getting your body the way you want it. The first video, “Basics breakdown” is a ten minute kick start to your routine. Second is the “20-Minute Malibu Pilates Makeover,” that works out your entire body and triples your abs. This video will teach you the many moves that can be done on your Malibu Pilates Chair.

On days that you can devote more time to a full workout, then the third DVD will become your best friend, the “Total Dream Body Sculpting Workout.” This is a 45-minute fat blasting workout that combines full body sculpting with challenging cardio moves. The circuit-style of the routine will have you quickly moving from exercise to exercise with high intensity aerobics and resistance to lose fat, build muscle and increase cardio health.

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November 9, 2010

Diet PR: Cellucor D4 Thermal Shock

Meet Cellucor, the “Most remarkable sports nutrition in the world”. Cellucor was voted the Best New Brand by Bodybuilding.com. The brand is extremely customer-driven, relying primarily on word of mouth to lead their product campaigns. This marketing agenda combined with the science that drives product research has resulted in highly effective formulas.

Cellucor has vowed their attentiveness to quality over quantity, and as a result the brand has grown through the praise of their supplements. Simply put, people talk about Cellucor products because they work. With such a solid foundation, it’s no wonder why Cellucor’s Thermal Shock is one of the leading weight-loss supplements on the market.

D4 Thermal Shock is a weight-loss breakthrough and the supplemental sequel to D4 Extreme.

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November 12, 2010

Fitness Club PR: LA Fitness Opens 1st South Shore Location in Lindenhurst

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LA Fitness is pleased to announce the opening of its newest sports club, a 48,000 square foot facility in Lindenhurst, NY. The club is located at the intersection of Montauk Highway and Park Avenue at the convergence of Lindenhurst and West Babylon, adjacent to the Great South Bay Shopping Center. The club address is 455 Park Avenue.

"We're excited to be able to open our first South Shore club and expand our presence in Long Island. We appreciate the enthusiastic reception the residents here have given our clubs and our employees," said Louis Welch, CEO of LA Fitness. The new state-of-the-art sports club expects to employ 50 people ranging from part-time group fitness instructors to full-time club staff. The club features full court basketball, a 25 yard three lane lap pool, a whirlpool spa and spacious locker rooms with showers and saunas, as well as separate group exercise and indoor cycling studios. These amenities complement a full array of equipment, including over 80 pieces of the latest generation cardio equipment with individual viewing screens, selectorized circuit training, and free weight areas. Members can participate in a variety of group fitness classes seven days a week including aqua, indoor cycling, dance classes, pilates and yoga at no additional charge, and many find that they enjoy group classes not only for the fitness benefit they provide but also as a means for social connection. Personal training, league play, and babysitting services are also available.

November 15, 2010

The New Diet PR Buzz of The Twinkie Diet – oh yes!

When I heard about the Orange County dietitian who lost almost 30 pounds on a so called "Twinkie diet," I couldn't help but think about the movie Zombieland and Woody Harrelson's character who was completely obsessed with the spongy, yellow, delicious cream filled cakes. And while the junk food junkies may be rejoicing at the idea that you can lose weight by stock piling Twinkies, and I'm sure Hostess is enjoying the public relations blitz, we all know that such a diet is too good to be true.

While Mark Haub consumed Twinkies for two months to lose the weight, he also demonstrated two key components to losing weight regardless of the method: portion control and consuming small meals several times per day. Haub also stayed under 1800 calories and while it's not noted how many calories he was consuming prior to the Twinkie Diet, I'm sure his caloric intake was much higher, therefore a cut in calories would contribute to his weight loss as well.

Losing weight AND maintaining it, is about lifestyle. Healthy eating habits and good exercise are the only way to go.

Will the Twinkie Diet catch on? If it does, I'm sure dentists around the country will certainly see an uptick in business. 

November 16, 2010

Fitness PR: Iron Man Magazine Naturally Championships Expanding

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Iron Man Magazine Publisher John Balik, who created the Iron Man Magazine Naturally Bodybuilding Championships in the early 1990s, is expanding the show. And, in a big way.

The Men's and Women's bodybuilding contests will now be joined by Figure and Bikini events, and will be held at the Bodybuilding.com Los Angeles Fitness Expo, California's largest fitness event with over 25,000 attendees.

The polygraph-tested contests, sanctioned by the NPC, will take place on Saturday, January 29, 2011 at the Los Angeles Convention Center.

"Over the past 25 years, Iron Man Magazine has supported natural bodybuilding by featuring strategies for drug-free physique development as well as showcasing natural athletes, both editorially and photographically," says Balik. "These natural bodybuilding championships spearhead a new era."

"Natural bodybuilding is enjoying unprecedented popularity," Balik continued. "It provides a forum that demonstrates to the world that people can build impressive physiques without the use of performance enhancing drugs."

"Many natural bodybuilders are already committed to drug-free contests on a regional, state and local scale. Through a high profile event such as the Los Angeles Fitness Expo, this segment of the sport is now given national and international recognition."

The Iron Man Magazine Naturally Championships will feature several categories, including Teenage, Unlimited, Novice and Masters Men's bodybuilding; Women's bodybuilding and Unlimited and Masters Figure and Bikini.

"This is a great opportunity for fans to see the contest for only the $20 Expo admission charge," Balik says. "Now, in addition to all the other great events going on during the weekend, the fans can also watch some of the best drug-tested competitors display their physiques on the Expo stage."

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November 19, 2010

Diet PR: OxyElitePro

Texas-based USP Labs has been a purveyor of sports supplements since the mid-1990s. Their products have been hailed by bodybuilders and fitness enthusiasts for years, and the company prides themselves on consistently cranking out cutting-edge, revolutionary fitness supplements. Their latest breakthrough product, OxyElite Pro, is a super-charged supplement that promises to do what all other thermogenics have failed to do.

Thermogenics are meant to burn fat, but most products are made from ingredients like green tea and synephrine that yield weak results. USPlabs recognizes that green tea is an excellent source of antioxidants, but the brand knows that it won’t produce the results most health nuts are looking for. That’s why they’ve developed OxyElite Pro, a Super Thermogenic™ made from specially-formulated compounds that are designed to show results – fast.

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November 23, 2010

Fitness Gadget PR: Urban Rebounder

Voted the # 1 cardio workout in the country, Urban Rebounder will get you bouncing to a healthier, thinner you!

The Urban Rebounder consists of a trampoline like mat that allows for a continuous abdominal workout. Every bounce contracts your core. This exercising equipment and routine is perfect for any age. The mat absorbs the shock of every jump, so it is very easy on the joints, especially your ankles and knees. The small jumps are enough to increase coordination and balance, reduce back issues and reduce one’s risk of falling. You can also purchase the Kids Compilation with a smaller mat and a kid friendly work out video.

It's no wonder Urban Rebounder is so heavily regarded in the fitness industry. By only jumping a mere one inch off the mat, this cardio routine strengthens and nourishes the heart, helps fight fatigue, improves circulation, reduces blood pressure, lowers cholesterol, strengthens muscles… and the list goes on and on! Dr. Morton, famous health writer, has outlined 30 anti-aging benefits the Urban Rebounder has! With the countless health benefits its offers, there’s no reason not to give it a try.

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November 29, 2010

A Mom's Take On School Vending Machines

Happy Meal toys are being banned in California to stop swaying kids from eating fast food (but what about sugary cereals that do that same?), schools have changed their lunch menu's to include more healthy choices combined with a revised physical fitness program...but now vending machines are up for debate as, for the most part, they carry junk food. Are we on a mad dash to control every aspect of our child's eating habits or is this just another aspect of pulling in the reigns on childhood obesity?

A recent study showed that schools that had vending machines with healthy choices of snacks had children, who overall, had better eating habits consuming more fruits and veggies than children who were exposed to vending machines with only potato chips, cookies and candy bars. Honestly? We needed someone to do the research to confirm this? It's common sense. From an early age, children learn by example. So if the only options they are met with for meals and snacking are healthy choices, then they will retain what they've learned and carry that into adulthood.

Because of this, I absolutely agree that if our schools are revising lunch and gym, doesn't it make sense to either A. Replace sugary sweets in the vending machines with more nutrition friendly snacks or B. Remove the vending machine all together if it is not cost effective for the district due to the rate of turnover to replace produce weekly.

If you are a parent, what do you think about vending machines in schools?

*Photo Source: Good Housekeeping

November 30, 2010

Fitness with Stephanie Huckabee

If you’ve ever watched popular cardio tapes The Firm or Power Fit, you’ve seen Stephanie Huckabee. The hard-bodied, hardworking mother has a passion for health that’s evident in both her work and lifestyle choices.

Stephanie’s resume is impressive. She’s worked as a video lead in well over twenty fitness tapes and has received multiple personal training certificates. Not only is the workout maven an incredible fitness inspiration, she’s a fabulous role model. On her website, she writes that her goal is to help women see that they are called to be examples of fitness – not for themselves, but for their families. In an age when obesity is on the rise and families are spending significantly small amounts of time together, Stephanie is making an attempt to bring together two causes in an enlightened fashion.

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December 6, 2010

Wellness Publicity: Is The Body Wrap Having A Comeback

Body wraps were all the rage a while back promising inches lost without any special dieting, all within the course of an hour. They slowly slipped off the radar, but never completely vanished. In fact there were wraps sold for home use such as that from Slimmer Silhouette. We're in the season that everyone wants to look their best for the holidays and subsequently kick off the new year with a new body, and for those who cannot afford the pricey membership to the gym, this may be the short-term solution that is bringing it back the body wrap.

Most health professionals agree that body wraps typically show a loss of inches as an effect of water loss. You wear the wrap from just about head to toe and sweat like there is no tomorrow flushing out toxins and losing inches in the process. Although, I'm pretty sure an intensive workout can do the same without being wrapped like a mummy. The only difference being that while working out you are also toning and shaping the body. 

The aforementioned Slimmer Silhouette says its targeted for inch loss, not through water loss or losing weight, although it uses the same method as other wraps--heat and minerals. 

So why the comeback? Are our wallets opening up again and we have the ability to splurge on a quick fix? Or are more people simply interested in the detoxifying effects?

December 10, 2010

Spa & Resort PR: SkyTop Lodge

Looking to get away? This captivating vacation resort offers everything you could ask for in leisure, relaxation and fun- all nestled in the charming scenery of the Pocono Mountains. Skytop Lodge Resort and Spa is known as a Member of the National Trust Historic Hotels of America. Since 1928, Skytop is a delightful travel destination with its historic accommodations and natural stonework design. The mountains give the resort a majestic character. “Up here you get the feeling that you’re on top of the world!”

Skytop is full of history and “natural wonder” that continues to bring guests back every year. The idea for an impressive, grand resort came in 1925 from four men, John Stubbs, Frederic Smith, Earl Mayne and Sam Packer during the post World War I prosperity. The 2,500 acre resort was built overlooking Skytop Lake and with the breathtaking mountains as the perfect backdrop. In June of 1928, the Lodge and Golf Course opened and in 1930 a dam was formed and the lake enlarged. To this day, cottages were built and the 2,000 acre Goose Pond area was added. Trails were laid out with accompanying maps for guests to enjoy nature’s peaceful beauty and charm. Some of wildlife you will encounter include wildflowers, birds, reptiles and signs of black bears, otters, porcupines, beavers, coyotes, bobcats, and minks.

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December 14, 2010

Fitness Book Review: This Is Why You're Fat By Jackie Warner

You’ve seen her fitness DVDs. You’ve seen her TV show, Thintervention. But have you read her latest book? Fitness guru Jackie Warner’s latest book, This is Why You’re Fat is an honest, no-nonsense approach to weight loss. The title may seem a bit coarse, but it’s in an attempt to get people more motivated about fitness.

The book was designed for the everyday person – somebody who doesn’t necessarily have access to expensive personal trainers, exclusive weight-loss herbs, or hard-to-find exercise tools. The book’s strong background in research that revolves around proven results targets people who want to decrease their weight, increase their energy and ultimately achieve overall happiness and body satisfaction.

According to Jackie, “Being fat isn’t your fault; staying fat is.” In her latest book, she shares her formula for how to stay thin forever. It’s a comprehensive look at fitness and nutrition, and each chapter covers a different aspect of the program. It begins with This is Why You’re Fat, followed by chapters discussing how to eat and exercise to stay hot and healthy. It wraps up with a chapter on how to stay hot and healthy, so all your hard work doesn’t go to waste.

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December 18, 2010

Fitness Media PR: Gold's Gym Designs Exclusive Workout, Offers FITNESS Readers Free Time with a Personal Trainer in Support of "You Can Do It!" Program

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Gold's Gym and FITNESS Magazine are teaming up to get FITNESS readers in the best shape of their lives. Through a unique partnership in support of FITNESS Magazine's "You Can Do It!" program, readers will be able to receive an exclusive workout designed by a Gold's Gym celebrity trainer, a 7-day VIP membership to Gold's Gym and a personal fitness consultation from a personal trainer at the participating Gold's Gym of their choice.

When FITNESS Magazine's 7.3 million-plus readers pick up their January issue, they will be directed to sign up for the program at fitnessmagazine.com/slimdown from now until January 31, where they can download an exclusive workout from Gold's Gym Fitness Institute expert Adam Friedman. Friedman has worked with some of the top athletes and celebrities in Hollywood, and has created a unique workout that readers can perform at the gym or at home. The workout is designed to target all areas of the body and can help serve as a road map for people looking to spice up their workout routines.

"We're thrilled to be able to align with FITNESS for a partnership of this kind," said Lisa Zoellner, chief marketing officer of Gold's Gym.  "Our goal was simple: To help FITNESS readers start the New Year out right and give them the support and accountability they need to succeed in the 'You Can Do It!: Lose 10 Pounds Fast Program.' By working with FITNESS to provide a cutting edge workout and a physical home where their readers can stay fit and get advice, we're hoping to help even more people reach their fitness goals this year."

Once readers register for the You Can Do It workout and diet plan on fitnessmagazine.com, they will also be able to download a free 7-day membership to the Gold's Gym of their choice. As an added bonus, they can bring the workout in to any participating Gold's Gym to have a certified personal trainer demonstrate the moves of the workout.

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December 21, 2010

Diet PR: Holiday Weight Tips

Are you one of the many people who launches into a diet and exercise plan just before (and during) the holidays in order to shed a few pounds for those parties and family gatherings? Besides the always popular January 1st resolution of getting back in shape and swimsuit season, this is the time of year when diet plans and gyms are beginning to see a surge of activity. But as with most lifestyle changes, if you don't plan in advance for the bumps in the road (i.e. delicious food staring you down at the office party; holiday shopping for hours after work) then just like with any other diet, you may feel like a failure when you skip a workout or cheat a day or two.

Here are some holiday fitness tips to help you stay on track:

1. Have a game plan when it comes to fitness; look at your schedule a week in advance and schedule the days you will work out. Morning workouts are best and actual promote better weight loss.

2. Decide in advance which gatherings you give yourself permission to feast at and by how much.

3. Partner up to keep yourself accountable. 

4. Be flexible in what you consider exercise; ice skating and skiing with friends and family sound much better than running on the treadmill (and fun makes it not seem like "work" at all.)

5. Allow for a clean slate. So you overindulged on that chocolate torte? Don't let the guilt and disappointment make you simply give up. Start with a clean slate the next day and pat yourself on the back for not being a quitter.

Have any other tips? Be sure to share them with us on Twitter @PierceMattiePR.

December 22, 2010

Celebrity Nutritional Supplement Publicity w/ RestoreLife & Suzanne Somers

Actress Suzanne Somers has had a long history of product promotion. She’s released numerous diet and self-help books, and has been the face of numerous weight loss and fitness products throughout the years. Her latest endorsement is for RestoreLife formulas, a purveyor of vitamins and supplements.

Somers was a good choice for the face of RestoreLife products. She’s known for being outspoken on a number of medical and health issues, and although some of her opinions have been criticized from time to time, she has solid opinions and supports things she believes in. Somers backs RestoreLife products and vouches for their purity and effectiveness.

RestoreLife’s nutritional supplements are made from the finest quality of natural ingredients and vitamins. The products have received 5-star reviews and customers continue to voice their satisfaction with the quality of the supplements. The best sampling of RestoreLife products is the 3-Pack Supplement Starter Kit. It includes Omega-3 Renew, Vitamin D3 Renew, and Resveratrol Renew, all products which promise to improve overall health and well-being for middle-aged and older women.

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January 3, 2011

Fitness PR: REI

Have a love for the great outdoors? REI shares this passion and they know the exact gear and clothing you need to get the best experience out of your activities!

REI’s commitment is “to inspire, educate and outfit for a lifetime of outdoor adventure.” The company started in 1938 by 23 mountain climbing friends and it is now the country’s largest consumer organization with over three million active members. Whether it is camping, hiking, cycling, snow sports, or any other outdoor activity, REI is a leading retailer for it and offers a wide variety of necessary equipment- all under REI’s own brand name. If you can think of it, then they likely have it. Some of their top product categories include backpacks, jackets, tents, sunglasses, watches and electronics.

REI offers a huge collection of high quality clothing and shoes for men, women and children. You can find everything, including pants, shirts, jackets, under wear, swimwear, vests, accessories… and the list never ends. REI is the perfect destination to find the appropriate clothing for your adventures.

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January 4, 2011

Fitness Public Relations: Shake Weight

“As Seen On TV” commercials are an American tradition. They’re corny, mindless, and a bit gratuitous, but a tradition nonetheless. The Shake Weight is one of the newest, most contagious advertisements that has people everywhere talking.

The Shake Weight is a “revolutionary” new fitness product that uses dynamic inertia to sculpt lean, sexy muscle – the weights at either end oscillate back and forth while you hold the Shake Weight. This back-and-forth motion works out the entire arm and promises to tone up the flab in just six minutes a day.

Intentional or not, Shake Weight commercials have created media frenzy. The comical advertisements show women demonstrating how to use the product, but the visual is suggestive of more than just an arm workout. The ads went viral soon after the Shake Weight hit the market, and hundreds of parodies followed thereafter.

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January 10, 2011

The Mommy Diet w/ Alison Sweeney

If you grew up watching Alison Sweeney on Days of Our Lives like I did, I'm sure you will agree that you feel a sort of kinship with her. And I can relate to her now, more than ever, in this season of my life. Just like her, I am a mom (although take her kids times 2 for me) and juggling a fast paced career. And just like her, and most other women who have had children, I struggled (and still do) with my weight post-pregnancy. Much like the website/blog in her namesake is friendly and most of all, real, so is her new book The Mommy Diet.

As host of The Biggest Loser, I'm sure Ali learned a thing or two about diet and exercise. I'm equally as sure that she listened to feedback from the public on what they like about Biggest Loser and what they don't. And as most of us know, we are more likely to be encouraged and motivated by diet tips that we can easily assimilate into our own individual lifestyles than by military style regimens. 

Sure to be a hit, The Mommy Diet, will guide you step by step through pregnancy and thereafter so that you can be healthy and not have to worry about carrying around that "baby weight"...even when your youngest is now in preschool. (Not speaking from experience or anything!)

Check out The Mommy Diet on Amazon.com and see all of Alison Sweeney's health, fitness and lifestyle tips on her website www.AlisonSweeney.com.

January 19, 2011

Fitness PR: Marika

The practice of yoga celebrates and gives thanks for the body, so why not wear fitness apparel that does the same? Marika lifestyle apparel is a brand that strives to ensure fashion, femininity and functionality are all integral parts of your healthy lifestyle. For over 25 years, performance has been a priority, and style, a necessity.

The Fitness collection was created with the fashion-forward woman in mind. The cute, ever-popular yoga pants have been designed to transition from the gym to everyday wear. All support Fitness tank tops are made from Dri-Wik spandex and have a built in bra, so you’ll feel comfortable and confident in even the most difficult yoga poses. Marika’s latest collection is the celebrity-endorsed tie-dye collection. The cast of Dancing With the Stars loves the newest collection, a fun way to wear the look without going overboard.

Yogis can find their center when wearing the Balance collection. The feminine detailing combined with the Ultraspun Cotton and Spandex blend allows for women to flawlessly balance fitness and style. The tunics, leggings, and hoodies can be worn in the studio and out on the streets when you’re running errands after class – nobody will even notice that you came from the gym!

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January 24, 2011

Fitness PR: Lululemon Yoga Apparel

Yoga is meant to be more than just a physical workout – it’s an exercise that unites mind, body, and spirit. If you stop to think about it, it seems only natural for a yoga clothing and gear store to take the same holistic approach to selling a product. After learning about Lululemon Athletica and the way they treat their employees, customers, and local community, I’m at a loss as to why I’ve ever bought yoga gear from any other store.

In 1998, Surfer, skater, and yogi Chip Wilson set out to make yoga clothing that was more than just cotton. He wanted to make athletic fabric, and began a yoga shop that doubled as a studio during the night hours to pay the rent. While the arrangement initially only served a practical purpose, it became clear that this concept of a store/studio hybrid was something to be considered.

Now, almost 13 years later, Lululemon has evolved from an ordinary clothing store into a sanctum sanctorum for yoga lovers everywhere. It’s the company outlook that sets Lululemon apart from other yoga clothing retailers. The workplace environment brings the practice of yoga full-circle, and the store workers fully embody the Lululemon manifesto –which, by the way, isn’t a one-liner slogan, but a combination of over 20 inspirational quotes.

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February 4, 2011

Wellness & Nutrition Communications: Sodium Awareness

Recent government sodium intake guidelines only re-confirms what those in the health industry have been proposing for a while. Cut back on the salt or your health is at risk.

Those with hypertension, chronic kidney disease or who have diabetes, as well as African Americans, are suggested to cut back their sodium intake to just a half a teaspoon per day. Anyone 51 or older are also recommended to follow the guideline. While those who are considered in good health are suggested to only have a teaspoon per day of sodium. 

For food companies already marketing low-sodium foods, this new government guideline may help to provide a boost in sales. Not to mention publicity that will put another positive spin on their products. 

AlsoSalt, a salt substitute, has a great list of low sodium foods on their website, as well as an explanation of low sodium food labels. You can also find the Pocket Guide to Low Sodium Foods here as well. 

Will you be cutting back on your salt intake? Tweet us your response @PierceMattiePR.

February 7, 2011

Fitness PR: Gym-Pact

Goal setting is easy; it’s the follow through that proves the biggest challenge. Unless you have a workout buddy, it’s hard to find a reason to drag yourself to the gym and commit to a solid 30 (or more) minutes of cardio. There’s no penalty for missing a day at the gym, no significant or immediate repercussions. Gym-Pact in Boston has created a program that has created consequences for missing gym days, and provides positive incentives and rewards for good attendance.

Gym-Pact is not a gym in itself, rather, it’s a social enterprise program that works with local vendors to offer member discounts to local gyms, dance centers, and yoga studios. Members set a gym goal – a certain number of days a week that they can commit to working out. When members successfully fulfill their weekly goal, they receive great discounts on fitness memberships. In a way, it’s a reward for proving their commitment to their health. The catch? If members fall short of their commitment, they are charged a “motivational fee” for each day missed that week.

Continue reading "Fitness PR: Gym-Pact" »

February 15, 2011

Janet Jackson PR’s A New Wellness Book

Janet Jackson has always publicly talked about her struggle with her weight, no thanks in part to the tabloids who blast her each time she gains or loses a dress size. Even today, as I stood at the convenience store there was a tabloid where they had her on the front page with claims that she gained weight. As we've watched her ups and downs over the years, we have always rooted for her, because despite being in the public eye for all of her life as part of the Jackson family, she remains a very down to earth and beautiful person.

In conjunction with the launch of her new tour, she has also launched a wellness book. "True You: A Journey to Finding and Loving Yourself" focuses on Jackson's story of her struggle with body image from her pre-teen years until today. With constant reinforcement from those around her and the media that her body was not right, her self esteem dwindled leading to ups and downs in her weight well into adulthood. 

Her story is honest and raw, and revealing of who she really is. For those of us who have battled the rollercoaster ride of self worth as seen through our body image, this is one book you will want to read. Find it at Amazon.com.  Let us know your thoughts via on our Twitter page at @PierceMattiePR.com

February 16, 2011

Men's Lifestyle: Irina Shayk is the 2011 Sports Illustrated Swimsuit Cover Model Out Today Across Newsstands, iPad, Galaxy, Web, Mobile and More

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Irina Shayk soaks up the sun on the beaches of Maui as the cover model for the 2011 Sports Illustrated Swimsuit Issue (www.SI.com/Swimsuit), out today. Now across more platforms than ever, the 2011 edition of Swimsuit will be an unprecedented showcase of the models through hours of video and a bevy of photos—with much of the story told by the models themselves through unique video features, lengthy interviews and behind-the-scenes footage from the shoots.

Shayk graces the cover under the headline Paradise Found in Hawaii. She is the first Russian cover model and joins an elite group of Swimsuit models to grace the cover, one that includes Kathy Ireland, Christie Brinkley, Cheryl Tiegs, Heidi Klum, Elle MacPherson, Tyra Banks, Petra Nemcova, Marisa Miller and Brooklyn Decker. This year's cover was shot by Bjorn Iooss—son of long-time Sports Illustrated photographer Walter Iooss Jr.—who captured the iconic image with the first shot on his first-ever Sports Illustrated shoot.

February 21, 2011

Fitness PR: Synergy Fitness Clubs

Fitness is a lifestyle. At least that’s the philosophy of Synergy Fitness, a chain of health clubs hailed by Club Industry magazine as one of the top health club organizations in North America. It takes a healthy mind and body to achieve the ultimate results, and Synergy Fitness is committed to bringing change to those who want to work for it.

While Synergy’s basic structure was formed about 15 years ago, all coaches are required to attend continuing education classes on a regular basis, to keep up with the latest fitness trends and techniques. Whether you’re looking for a cardio kick, a relaxing yoga session, or a powerful self-defense class, you’ll find your niche in one of Synergy’s first-rate classes and programs.

No matter what your goals are, Synergy has a lifestyle coach who is specially trained to meet your needs. Coaches view fitness as a science and are fully prepared to help members with body conditioning, muscle tone, and weight loss using Synergy’s 10 steps to fitness.

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February 24, 2011

Health Club PR: It’s Number 400 for Planet Fitness

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Planet Fitness, the gym franchise known for its Judgement Free Zone atmosphere and friendly prices, opened its 400th location today.

The milestone was reached in Albany, N.Y., where franchisee Dave Leon celebrated the launch of his gleaming 18,000-square-foot gym at with a Grand Opening special: memberships for just $1 down and then $10 a month.

“I’m honored to be a part of Planet Fitness and of this revolution that’s changed the fitness industry,” said Leon, who opened his first Planet Fitness location in 2004 and now owns or co-owns 13 gyms from Albany to Buffalo. “To be opening the 400th Planet Fitness club just speaks to the success of the company and the strength of our brand. People love our gyms.”

Brothers Michael and Marc Grondahl launched the first Planet Fitness in 1992 in Dover, N.H. In 2003 they had just four locations when Chris Rondeau joined the Grondahls as a partner and the company began franchising.

Today Planet Fitness has a national footprint – 2.5 million members in 40 states, more than 1,500 units sold in the United States and Puerto Rico, and an ad campaign heard and seen nationally on the “Imus in the Morning” radio show and on Fox Business Channel.

Ranked as one of the fastest-growing private businesses in America by Inc. magazine for three straight years, Planet Fitness is on track to become the largest health club operator in the country in 2012. In the $19 billion North American fitness industry, Planet Fitness has opened eyes by turning an extremely low-price model into the segment’s most profitable concept.

Prices at Planet Fitness are always extremely low. Besides the unbeatable value, Planet Fitness stands apart from other health clubs by providing a relaxed, non-intimidating atmosphere, and by offering free fitness instruction to all members.

In addition to the $10-a-month membership, Planet Fitness also has the PF Black Card® membership, which costs $19.99 a month and comes with free and unlimited tanning, free guest privileges, free use of massage chairs, 50 percent off all cooler drinks, and free use of all clubs in the Planet Fitness chain.

Health Club PR: It’s Number 400 for Planet Fitness

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Planet Fitness, the gym franchise known for its Judgement Free Zone atmosphere and friendly prices, opened its 400th location today.

The milestone was reached in Albany, N.Y., where franchisee Dave Leon celebrated the launch of his gleaming 18,000-square-foot gym at with a Grand Opening special: memberships for just $1 down and then $10 a month.

“I’m honored to be a part of Planet Fitness and of this revolution that’s changed the fitness industry,” said Leon, who opened his first Planet Fitness location in 2004 and now owns or co-owns 13 gyms from Albany to Buffalo. “To be opening the 400th Planet Fitness club just speaks to the success of the company and the strength of our brand. People love our gyms.”

Brothers Michael and Marc Grondahl launched the first Planet Fitness in 1992 in Dover, N.H. In 2003 they had just four locations when Chris Rondeau joined the Grondahls as a partner and the company began franchising.

Today Planet Fitness has a national footprint – 2.5 million members in 40 states, more than 1,500 units sold in the United States and Puerto Rico, and an ad campaign heard and seen nationally on the “Imus in the Morning” radio show and on Fox Business Channel.

Ranked as one of the fastest-growing private businesses in America by Inc. magazine for three straight years, Planet Fitness is on track to become the largest health club operator in the country in 2012. In the $19 billion North American fitness industry, Planet Fitness has opened eyes by turning an extremely low-price model into the segment’s most profitable concept.

Prices at Planet Fitness are always extremely low. Besides the unbeatable value, Planet Fitness stands apart from other health clubs by providing a relaxed, non-intimidating atmosphere, and by offering free fitness instruction to all members.

In addition to the $10-a-month membership, Planet Fitness also has the PF Black Card® membership, which costs $19.99 a month and comes with free and unlimited tanning, free guest privileges, free use of massage chairs, 50 percent off all cooler drinks, and free use of all clubs in the Planet Fitness chain.

February 28, 2011

Matthew McConaughey Fitness

I have long had a (pretend) love affair with Matthew McConaughey. Well, who hasn't really? Almost all of his movies are hits (I can't wait to see The Lincoln Lawyer, can you?) and as he ages, he seemingly gets better looking. Being on set and squeezing in family time means coming up with unique ways to fit in fitness into your daily routine. McConaughey likes to golf, do yoga, go surfing, running, cycling...he's not your typical gym guy. So it makes sense that in April's issue of Men's Fitness, McConaughey explains that he lifts rocks to stay fit. Yes, rocks...as in the kind found in your backyard.

As McConaughey explains it, you can lift the rocks over your head, rest them on your shoulders, shift weight--all which tone your muscles. You learn your body's weakenesses, as well as its strengths.

So many times when we think of fitness, we automatically envision tredging to the gym. But as McConaunhey shows us, fitness doesn't have to be anything extravagant (didn't Richard Simmons show us we could use soap cans as weights?) and certainly doesn't have to cost us a dime. Mother Nature provides us with all we need anyway, so is it really a stretch that it now includes rocks in our workout as well?

March 4, 2011

Fitness PR: Bella Mia Sportswear

 

We’ve said it before: even though it may be easier to throw on old sweats and head to the gym, you’ll feel better and work out harder if you love what you’re wearing. Bella Mia Sportswear has kicked this concept up a notch – they don’t want you to just look good, they want you to look sexy.

For over 10 years, Bella Mia founder Valerie Enrique has worked with gyms and fitness trainers, scouring the globe for new, functional fashion trends. Today, Bella Mia is one of the most successful and rapidly growing companies in the workout wear industry.

All products are made from REAL Dupont SUPPLEX ®, a specially-weaved sweat wicking fabric. Not only is the sportswear breathable, it’s comfortable, too. Bella Mia clothing conforms to and shapes the body for a smooth, streamlined look that’s easy to move in.

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March 7, 2011

Fitness PR: City Lights

The modern woman doesn’t always have time to run home for a post-workout wardrobe change before finishing her never-ending to-do list. Inspired by this concept, lifestyle brand City Lights has created comfortable, easy to wear clothing that is fashionable enough to transition from the gym to the store.

City Lights has redefined style, steering away from too-tight (and often tacky) gym clothing and instead creating breathable, beautiful garments made out of the finest fabrics. The brand works exclusively with their own signature fleece, terry, supima cotton, and thermal fabrics for the absolute best quality workout wear. Amazingly enough, the relaxed luxury comes at an affordable price so every woman can treat herself to quality fashion.

The San Francisco-based brand has been creating ultra-comfortable bodywear for over 25 years, and their dedication to both customers and the environment has only strengthened as time has passed. Most recently, City Lights released an eco-friendly bamboo-cotton fabric blend for the new Bamboo Collection, and has begun using recycled polyester in the Sport Collection.

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March 8, 2011

Fitness Public Relations: Sugar Marketing with Stevia

Got a sweet tooth? If you're a normal person, you more than likely do. Cookies, pastries, and muffins are just a few that I enjoy. As great as these desserts are, consuming a large amount of sugar isn't always the healthiest thing to do.

But don't fret, there are a plethora of sugar alternatives circling around including Stevia. Stevia is a natural herb found in Brazil, China, Japan and Paraguay. There has been a bit of a controversy with the FDA over the years, however there have been no facts to prove that it is not beneficial for your system. In fact it has been proved to have none of the drawbacks that sugar possesses.

Stevia can have an impact of up to 15x the sweetness of sugar. So essentially you won't need to use as much Stevia as you would sugar. It's a great sugar alternative and is mostly found in your local health food store and you local supermarket. 

Because of the health state that our country is in, it's imperative that we eat and live at our best as frequently as we can. Stevia has the ability to be used in any of your recipes that call for sugar. I've seen some great recipes for banana bread, apple crisp and carrot cake that all include Stevia. So if you want to try something new, head to your local store or try sites like Truvia.com or SteviaintheRaw.com to make a purchase!

March 14, 2011

Fitness PR: FAGE Greek Yogurt

Within the past two years or so, Greek yogurt has become a foodie trend and the superstar of the dairy aisle. For some, it’s an acquired taste…but it’s definitely worth trying. The slightly cheesy, slightly sweet flavor of Greek yogurt is a guilt-free option, as it’s completely devoid of sugar and packed with protein.

Greek yogurt was once a commodity in the US, but now consumers are met with a wide array of choices at the food store. Fage (pronounced “fa-yeh”) Greek yogurt is the leader in its field, bringing high-quality, authentic Greek yogurt to the States directly from Athens. With over 85 years of rich history both abroad and in our own country, Fage has remained dedicated to high-quality products that promote a healthy lifestyle.

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March 15, 2011

Diet PR: Lose Weight in 8

We're in full workout mode at Pierce Mattie as spring is almost here! Is your body swimsuit ready? Well in case it isn't, ExerciseTV has an amazing video designed to help you shed the weight you managed to gain during the winter season.

Paul Vincent, the owner of Training Adventure, has an awesome workout series called “Lose Weight in 8.” It's an 8 week program consisting of 5 workouts a week: 3 30 minute cardio/strength and 2 15 minute active recovery. I think the great thing about his videos is not only does it feature hardcore workout designed to sculpt your body, it also has two sessions allowing your body to recuperate. How many times have you decided to quit on your workout because it's “too hard?” More often than you would like to admit I'm sure.

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March 18, 2011

New ACSM Book Asks: What's Your Fitness ID?

One size doesn’t fit all when developing an effective fitness program, according to experts with the American College of Sports Medicine. In the upcoming ACSM’s Complete Guide to Fitness & Health (Human Kinetics, 2011), Barbara Bushman, Ph.D., FACSM, explains how every person has a unique fitness ID they must discover, develop and evolve throughout their lifetime.

“Your exercise program should be your own,” says Dr. Bushman, who is an ACSM Certified Program Director and ACSM Certified Clinical Exercise Specialist®. “You are unique in terms of your health, current level of activity and fitness goals.”

Developing a fitness ID begins with examining personal goals and considering how an activity fits into daily life. Specifics of what to include in the program can then be determined. According to Dr. Bushman, an effective program should consist of aerobic activity, resistance training, flexibility and balance. Exercises in each category should be customized according to personal preference and skill level.

“A balanced exercise program is like a sturdy three-legged stool. If one leg is weak or too short, the stool isn’t stable,” Dr. Bushman explains. “In the same way, ignoring one of the exercise components will put your fitness program out of balance.”

A balanced fitness ID also evolves with time. “No matter your age, a physically active lifestyle and wise choices in nutrition allow for an ongoing evolution of your fitness ID,” Dr. Bushman says. “Change is part of life, and your exercise program and diet evolve over time as well.”

ACSM’s Complete Guide to Fitness & Health provides scientifically based guidance on beginning or improving any exercise program. The guide also offers the most current activity and nutrition guidelines along with exercises, activities and programs for every age and fitness goal.

“Understanding what it means to be fit, active and healthy is the first step toward discovering your personal fitness ID,” Dr. Bushman says. “With specific information on cardiorespiratory fitness, muscular fitness, flexibility and nutrition, people of all ages and health conditions can take charge of their fitness and develop a fitness ID unique to their needs.”

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March 21, 2011

QuickTrim Marketing w/ the Kardashians

It’s no secret that Kim, Khloe, and Kourtney Kardashian are superstars. From magazine covers to TV shows, it’s almost impossible to ignore their media presence. Over the past few years, our population has become consumed with the glam Kardashian lifestyle, and QuickTrim saw this national obsession as a fabulous business opportunity.

QuickTrim Diet System promises bikini-body results by aiding in calorie burn and boosting energy levels for supercharged daily workouts. The diet supplement brand has been working with the jet-setting sisters since 2009, and the girls have consistently praised QuickTrim for their hot bods. While the Karadshian trio was certainly never overweight, they’ve slimmed down and toned up, saying they owe it all to the Fast Cleanse program.

Just recently, The Kardashians and QuickTrim partnered with GNC for a Lose To Win contest. After purchasing any Kardashian-sponsored QuickTrim supplement, contestants can submit a letter or video of their own “Inspiring QuickTrim Success Story”. Kim, Kourtney, and Khloe will select 10 lucky winners who will receive trips and cash prizes. The grand prizewinner will receive $50,000 cash, hotel & air fair to meet the celebrity sisters, a $2,000 shopping spree and the chance to appear on national television as a QuickTrim spokesperson.

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March 22, 2011

Health Club PR: 220 Fitness Concepts Grand Opening in Santa Monica

Formed by an explosive merge of seasoned fitness veterans and founder, Matteo Baker, 220 Fitness Concepts located on Main Street in Santa Monica, has united the industry’s savviest personal trainers and instructors to nurture physical health and mental well-being in a fun, energetic atmosphere. This fusion brings over 20 years of national and international fitness experience to its members and community.

Based on the philosophy that fitness is and should be fun, 220 Fitness Concepts is fully loaded with top-of-the-line equipment, an energetic staff and three studio spaces, making this iconic facility savvy in every sense of the word. The programming schedule features more than 30 classes that give conventional fitness methods an unexpected edge including fun, futuristic classes such as: Kangoo Bootcamp, Gravity Training, Krank and Spin, MMA Conditioning, ZUMBA, Fat Flush (set to live drums) Boxing Circuit, Power Yoga and more.

Blend in the Personal Training component that features some of the most educated and passionate trainers in the industry and you’ve got a concoction being touted as “Recess for Adults” at 220 Fitness Concepts. Additionally, 220 Fitness Concepts offers eco-friendly green incentives to those members opting to walk or ride a bike to the gym in lieu of driving their car.

220 Fitness Concepts will host its Grand Opening Party on January 27th from 6 to 10 pm. What can you expect? A ribbon cutting ceremony with city manager Rod Gould at 7pm, programming mini-demos, complimentary food and drink, a live DJ, raffles, prizes and lots of high energy fun.

For more information, please visit: http://www.220fitness.com

March 23, 2011

Fitness PR: Personal Trainers Reveal Their Expert Advice for Building Muscle and Losing Fat

Spring training isn't just for baseball players. March and April are an ideal time to develop and maintain a workout regimen that will lead right into swimsuit season. Weight training, improved eating habits and cardio sessions are the key to getting in shape before summer.

"After a long winter, spring training is a critical time for a fitness boost," says Mike DiVello, Assistant Vice President of Personal Training, Bally Total Fitness. "While it's tempting to focus solely on cardio for burning calories, the best approach is a healthy mix of challenging weights, cardiovascular exercise at 60-90% of your maximum heart rate and a smart approach to diet."

Bally Total Fitness professionals across the country offered their best exercise advice for the spring season:

  • Eat smart. "When it comes to nutrition in the beginning of your weight loss program, don't drown yourself with the do's and don'ts of what to eat. Focus on calories in versus calories out. Once you've figured out the formula, then you can start making better choices and choosing whole grains and vegetables over refined grains, simple sugars and processed foods." – Scott Camion, Bally Fitness Director, Commercial, FL

Continue reading "Fitness PR: Personal Trainers Reveal Their Expert Advice for Building Muscle and Losing Fat" »

March 28, 2011

Fitness PR: Yoplait Greek Yogurt

Greek Yogurt seems to be the healthy snack of choice lately. A few weeks ago, I discussed the popularity of Fage Greek yogurt, and now everyone’s favorite yogurt brand is jumping on the bandwagon. Yoplait recently released a new line of Greek yogurt products that promise to satisfy hunger without any extra calories.

It’s no surprise why Yoplait is joining in on the trend. Greek yogurt is chock-full of protein, the ultimate body fuel and the foundation for building strong muscles. Studies have also found that the protein-packed snack may keep your body satisfied for longer, so you’ll be less apt to make unhealthy snacking choices throughout the day. Especially for those who are watching their weight (bathing suit season is quickly approaching), it’s a great diet snack that doesn’t taste “diet” at all.

Nutritionists recommend fat-free, protein-rich snacking options, and Yoplait’s new Greek yogurt certainly fits the bill. At 160 calories with zero calories from fat (yes, really zero), it’s a tasty little escape from your mundane snack choices. It’s packed with protein, too: each 6-oz cup contains 14 to 17 grams of it, with all the texture and flavor you expect in a Greek yogurt.

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March 29, 2011

Wellness PR: Pocket Posh Dining Out Calorie Counter

Counting calories can be a real pain. Especially when you're dining out and unsure of how many calories is in your penne pasta that you ordered from your favorite restaurant. It's much easier to count them when you are cooking your food, but it can be a different story when you're out dining.

Introducing Pocket Posh Dining Out Calorie Counter: Your Guide to Thousands of Foods from Your Favorite Restaurants. This compact book was written by nutritionist Pamela Nisevich Bede. This woman knows a thing or two about what it means to be eat and exercise a healthy lifestyle. I mean she has ran about 13 marathons to date. With this book, she wants her readers to be able to live the best life that they can and be able to moderate the foods that are going into their system.

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April 4, 2011

Fitness PR: A Woman's Guide to a Healthy Stomach

We’ve all been there – the jeans we threw on yesterday morning somehow don’t seem to fit this afternoon. It can be a serious blow to the ego, but it’s important to remember that it’s probably not the result of rapid weight gain, but rather from bloating or another gastrointestinal issue.

Problems like these arise from time to time, and it’s important for women to have the answers to any stomach issues they may have. The new book A Woman’s Guide to a Healthy Stomach is a trusty little handbook that addresses many common questions about the stomach problems that plague women everywhere. When over 70 million Americans are affected by digestive problems, it’s vital for women (who are especially vulnerable) to get the help and relief they need.

Dr. Jacqueline L. Wolf is a leading expert in gastrointestinal health and has laid out the causes and remedies for the most-loathed ailments, including constipation, acid reflux, and IBS. Dr. Wolf also makes a point to address more serious but very real stomach conditions like Crohn’s disease and endometriosis.

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April 11, 2011

Lifestyle PR: Skinny Bitch Fitness

When the vegan diet book Skinny Bitch hit the shelves in 2005, it caused quite a buzz. The no-nonsense approach to weight loss had an unmistakable bite to it -- but the sarcastic and honest humor kept readers eyes’ glued to the pages. Now, Rory Freedman and Kim Barnouin (the brains behind the books and former models) are bringing their tough love approach to another platform: fitness.

Skinny Bitch Fitness has all the sharp wit and brutal honesty of the books, and the DVDS make viewers work for that body. It’s tough, but the workouts have been created for a life-altering, total-body change. As the Skinny Bitches put it, it’s time to transform yourself from a lazy lump into a Skinny Bitch! Harsh? Maybe a little…but these fighting words are enough to motivate any girl to get moving.

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April 12, 2011

Organic Marketing: The Green Smoothie Bible with Kristine Miles

How often do you eat your recommended daily fruit and vegetable intake? If your diet is anything like mine, not very often at all. According to the notorious food pyramid, we should be eating at least 3 to 5 servings of vegetables and 2 to 4 servings of fruits a day. As great as carrots and apples can be, not all of us are munching on them as frequently as we should be.

Well that can all end now because of Kristine Miles' upcoming book, The Green Smoothie Bible. In her book she has over 300 different recipes of green smoothies that are loaded with vegetables and fruits that exceed the daily recommended amounts. The green smoothie diet has been all the rage the last few years because of it's ability to pack in great amount of leafy veggies and fruits that are imperative to our diets. Why in the form of a smoothie? It's quick, tasty and all around more fulfilling than sitting around eating celery sticks all day.

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April 14, 2011

Fitness Public Relations: For Golfers, Drive 495

 

For golfers, having the perfect stroke is everything. Depending on on great your it is determines your overall mood as you begin playing your game with a few of your friends. If you've got an extra $5,000 a year to spend you can get yourself a membership to the exclusive golfing experience that is Drive 495 and get a little help.

Located in the Soho neighborhood in New York City, Drive 495 offers golfers physical assessments along with on hand training from specialists and former golf coaches. Founders Don Saladino and his brother, Joseph intended for this gym to allow golfers to be at their best physically, and in result, their golf game will flourish.

Their state of the art 3D Aim simulator allows golfers to be able to digitally play at any of the 30 world famous courses around the world. It's essentially intended to improve a golfers swing and a session on this bad boy gets you up close and personal with several high tech features as well as a one on one coach that helps you along the way. And when you're ready to take a break you can head to the juice bar to sit back and relax.

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April 18, 2011

Diet PR: Eat Naked: Unprocessed, Unpolluted, and Undressed Eating for a Healthier, Sexier You

According to Margaret Floyd, we aren’t naked enough…that is, in terms of food. The nutritional therapist is among a growing number of people behind the push to eat “naked” foods for a healthier, happier life.

What is naked food, exactly? The answer is simple: foods that are fresh, organic, and prepared to let the natural flavors be the focus of the meal. It means no more of the overprocessed junk foods that Americans have created a long-term, love-hate relationship with.

Unprocessed foods have endless benefits. When we eat foods in their most natural state, we’re feeding ourselves with nutrients, vitamins, and minerals in their most organic states. A general feeling of well-being, better skin, and less illness has been attributed to eating raw, and organic foods put less stress on our body organs so it’s guaranteed we’ll function better on the whole.

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April 20, 2011

Fitness Apparel PR: BL Body

Have you started working out in preparation for this upcoming summer? June is not too far away and gyms are beginning to get packed in anticipation for the smoking hot weather. Working out can be intense and it's mandatory that the appropriate attire is being worn. BL Body may be just what you are looking for.

NBC's hit show, Biggest Loser, has featured a number of contestants that have shed an immense amount of weight so it would come as no surprise that a line of activewear would be created in its honor. Designer, Bruno Schiavi, wanted to create a line that would allow anyone who is body conscious the opportunity to feel comfortable and, just like their body, have room to breath as they are exercising.

With a collection composed of 27 separate pieces in a plethora of vibrant (or non-vibrant) colors and a price range that can agree with everyone's wallets, Schiavi serves as a great designer for the BL Body brand.

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April 25, 2011

The Juice Lady’s Living Foods Revolution

Eat your way to health, detoxification, and weight loss

 

It seems that there’s a new diet fad every day. We’ve tried the low-carb diet, the low-sugar diet, the cabbage soup diet…heck, even that wacky lemonade juice diet. Faced with so many fads, how is the average person supposed to choose a diet plan that’s not only effective, but healthy too?

The truth is, losing weight doesn’t come down to dieting. It comes down to making a healthy life change in terms of our eating that will fuel both mind and body. Cherie Calbom, better known as the Juice Lady, has found through research that a live food lifestyle is one of the most beneficial diet changes we can make for ourselves. Her new book, Living Foods Revolution explains the benefits of “live” foods backed by scientific research.

“Live” food, or more simply, raw food has been proven to enhance cell communication, resulting in a healthier, energetic, and more vibrant you. Aside from increased happiness, raw foods are also linked to disease prevention and better skin. The Juice Lady isn’t suggesting you switch to an all-raw diet, but by incorporating more raw foods into meals daily, she promises you will see results and feel more energetic almost instantly.

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April 26, 2011

Gluten-Free Food Made Simple with Carol Field Dahlstrom, Elizabeth Dahlstrom Burnley & Marcia Schultz Dahlstrom

I always try to find new ways to cook my dinners with exciting recipes that are also very healthy. As great as some things are for you, not everything tastes as wonderful as it looks. Authors Carol Field Dahlstrom, Elizabeth Dahlstrom Burnley and Marcia Schultz Dahlstrom wanted to make sure that they made their foods aesthetically pleasing and delicious all at the same time.

Introducing Gluten-Free Made Simple: Everyday Meals That Everyone Can Enjoy. Within the pages of this book are over 100 delectable recipes that are gluten-free. And you may ask, “What does that mean?” Well, gluten is a food additive that is comes from wheat, rye and barley. This protein is not always the healthiest and eating without it can decrease your chances of getting Celiac disease. Eating a gluten-free diet is the only known treatment for this disease.

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May 2, 2011

Sweet & Skinny: 100 Recipes for Enjoying Life’s Sweeter Side

Desserts: the sweet temptations that propel dieters into a chocolatey downward spiral. For me, it’s always been the deal breaker with diets: one teensy little taste of dessert turns into a spoonful, then a second spoonful, and in no time flat that tiramisu has gone mysteriously missing. Thankfully, it doesn’t have to be this way.

Thanks to Marisa Churchill, there is a way to have your cake, eat it, and still be skinny at the end of the day! Her new cookbook, Sweet & Skinny, is chock-full of dessert recipes that won’t leave you feeling guilty. A longtime food lover and San Fran-area chef, Churchill combines years of experience as a pastry chef with her passion for fitness to create delicious desserts in under 30 minutes.

Churchill takes American baked goods classics and swaps out ingredients to cut some serious calories. The baking technique itself remains the same, resulting in decadent flavors that taste like they should be high-fat. It’s time to give in to your sweet-stuff cravings – thanks to Marisa Churchill, there’s finally a way to avoid the guilt factor.

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May 3, 2011

Yoga PR: Hugger Mugger

Yoga is the best stress reliever around. For someone who does not like to do heavy, high impact workouts, yoga suits me best. Because of this, I have recently discovered Hugger Mugger. The brand was created by Sara Chambers and produces high quality and environmentally friendly products ideal for any yogi.

I love how the name Hugger Mugger literally means to conceal. One of their first products, which happen to have the same name as the brand, are their unisex shorts ($36.95) that are perfect to have on during your yoga or Pilates exercise. They're the very shorts that got this brand its clever name. The thigh hugging bands are great because they allow you to bend over and stretch without having to worry if you're shorts are riding up.

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May 9, 2011

Fitness PR: Pro-Form Exercise Equipment

Being able to exercise in the comfort of your own home is a complete luxury. As fantastic as some of the fitness centers are, nothing beats being able to call the elliptical machine your own. With the summer being just around the corner, getting in shape is on the minds of women across the country. Bikini season anyone?

Introducing Pro-Form exercise equipment. With a plethora of butt firming and ab crunching machines, you'll be guaranteed to be able to get in the best shape of your life.

One of their most famous machines? The Ab Glider ($150). This machine enables the user to glide in numerous positions and at the very same time, strengthen your entire core. With two specific motions, a circular burn and arc crunch, you'll be able to work efficiently and burn up to two times the amount of calories than other ab machines.

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May 17, 2011

CEO Pierce Mattie Auctions Off PR Rolodex to Raise Money for Diabetes

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Listen up all do-it-yourself PR pros… Would you like to win a customized list of media contacts from The Oprah Winfrey Network to Good Housekeeping?

In honor of The Brenda Novak for the Cure of Diabetes CEO Pierce Mattie is auctioning off his famed rolodex of media contacts. Pierce will give you the best magazine editors, TV producers and websites to pitch your brand, book, product or company. Any industry welcome; beauty, fashion, jewelry, lifestyle, books, etc. (the auction item reads specific to fiction authors as that is the theme of the charity)

Contacts can be both national and regional. Pierce will not only give you their names, but also their email addresses, telephone numbers and mailing address.

Pierce will also critique your press kit, help create a PR calendar and role-play with your pitch.

To view this item click here.

NOTE: This does not guarantee any media placements. Pierce will not pitch the press for you but will help you do it yourself.

May 23, 2011

Fitness PR: Urban Rebounder

The newest craze in the fitness world, Urban Rebounder brings out the kid in you and makes working out fun. Exercise should be something you look forward to in your day and thanks to Urban Rebounder you have an alternative to those dreary gym days.

Inspiration for the alternative exercise stems from the gymnastic world, gymnasts often train on trampolines but only recently did experts begin to learn of the benefits. Even the people of NASA have labeled this exercise as one of the best.

The cardiovascular exercise is easier on your joints than jogging on a treadmill or using an elliptical resulting in a significant decrease in injuries. It can also be almost 70% more effective in burning fat. The aerobic exercise helps strengthen the heart muscle and has been reported to help lower blood pressure. Not too mention it builds muscle strength in your legs, hips, stomach and even arms to help fight flab. The unstable platform also works your balance and posture.

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June 6, 2011

Lifestyle & Fitness Guru Joy Mangano

HSN visionary Joy Mangano has helped millions solve everyday household challenges with fun, functional and practical solutions. Her success took off in 1992 with her first hit, the self-wringing ‘Miracle Mop.’ Since its invention, the entrepreneur has continued to crank out household necessities and currently has over 100 patents.

Mangano’s line of fitness equipment includes DVDs, a fitness ‘disk’, and shaping shoes. Her fitness disk helps tone, tighten and sculpt muscles through resistance training. The lightweight, portable disk requires no other equipment and is equipped to work on any floor surface. Always considering the negatives about a product, Mangano ensured the disk would be easy to use, as well as maintain. Clean up is easy, simply throw the neoprene base and fleece pads in the wash or wipe down the plastic disks with a damp cloth.

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June 10, 2011

Weight Loss PR: The Slim & Beautiful Diet by Dr. Aaron Tabor

The Slim & Beautiful Diet was created by Dr. Aaron Tabor to help his mother lose weight. This diet has been proven to be more effective than simply taking a diet pill and it helps you lose overall body weight. Dr. Tabor doesn't believe that anyone should allow their body to starve (because in the long run, who can maintain that?) and therefore designed a diet that is low in calories, but high in nutrition.

The protein shakes and bars are low-glycemic, gluten-free, trans-fat free, rich in calcium and Kosher. There are also soy-based options for those who are lactose intolerant. The Slim & Beautiful Diet has not only been found to help in weight loss, but also in making your skin, nails and hair look younger. In addition, the diet has been tested and gives guaranteed results.

Many people find it hard to know what or how much to eat to lose weight. Now you don’t have to worry about that. The diet comes with reference booklets of eating plans. Staying on track with this diet is easy, it even allows for you to eat some of your favorites like chocolate and pasta during your diet! In addition, you can get free nutrition counseling to help you maintain your diet and reach your desired goals.

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June 13, 2011

Fitness PR: High Perfomance Running Shoes with BIOM by ECCO

The BIOM running shoe by ECCO is created using biomechanics and is developed by the University of Cologne. The concept of BIOM, inspired by barefoot runners, is perfect for someone looking for a high performance running shoe. ECCO spent three years of research and development to create the perfect design of the shoe. They scanned foot profiles of 2500 runners to create a replica of the human foot and BIOM is the only shoe on the market that uses direct-injection process (which increases the durability of your shoe.)

ECCO uses durable materials like PU which lasts 1.5 times longer than EVA, which is used in many other shoes. The shoe also has a wide toebox to ensure your toes can spread naturally (so important for a comfortable fit.) Moreover, the shoe has high-traction rubber outsole components, which improve grip and decrease the weight of the shoe allowing you to run fast and freely.

The BIOM project has A and B models of the shoe out already and are working on the C model. The BIOM A is produced using traditional textile mesh which allows for greater ventilation while BIOM B is produced using breakable yak leather which has a greater durability. The supply of Yak leather is very limited and ECCO spent two years to develop an efficient yak tanning method.

The BIOM Project provides us with a shoe that is unique in the running shoe market coming that is as close to the biomechanics of your foot and ankle as possible, allowing you to run as nature intended. It is truly for the athlete looking to push limits.

To check out their collection, visit their website: www.eccousa.com. You should also check out their golf collection that everyone is talking about!

June 20, 2011

Fitness Gear: Onitsuka Tiger Sneakers

ASICS is a very well-known footwear company today, but its roots actually lie with Onitsuka Tiger, which was started many years prior. Onitsuka Tiger was started in 1949 by Kihachiro Onitsuka because he wanted people to follow a healthier lifestyle. He decided to do this by introducing sports to youth with a perfected basketball shoe. Over the years, Onitsuka redesigned the shoe many times to provide his customers with the best shoe that technology could provide.

Onitsuka has been a trusted name in the fitness industry for quite some time having designed the NIPPON 60 delegation shoe for the 1960 Rome Olympics. The brand started out solely as a high-performance shoe brand, but now also has its own apparel line. In 1975, The Japanese Olympic committee asked him to design an apparel collection for the 1976 games.

Like a true genius, Onitsuka uses many things in the environment for inspiration. One example is when he was inspired by the suckers on the octopus tentacle in his salad to create The Suction Cup Sole. This allowed athletes’ shoes to have a better grip and thus improving their performance. His next inspiration, the air circulating engines of a motorcycle engine, was followed by the MAGICRUNNER. He put holes in these running shoes to allow greater ventilation keeping your feet cool and allowing you to run a longer distance.

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June 27, 2011

Fitness PR: Xbox Kinect Games

Ever feel like you need to work out, but just can’t get yourself to a gym? Sick of kids lying around the house all day playing video games? Xbox’s Kinect system uses revolutionary body scanning technology to get everyone’s butt moving!

Controller-free, Kinect is a motion-sensing input device that connects to the Xbox 360 console. Based around webcam-style technology, players can fully operate the system through body motions and voice commands.

Appealling to everyone, Kinect has games ranging from Fitness Challenges to Ghost Recon, a military game. Shape Fitness rivals the WiiFit system, offering a world of fitness right in your living room with an array of activities to fit different tastes and needs.

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July 1, 2011

Zoot Sports: High Quality Athletic Wear from Hawaii

Zoot Sports has been around for a quarter of a century and has always been known for producing high quality triathlon clothing from racesuits and tribags to wetsuits and shoes. The brand has always been known for being very innovative in trying to improve athletes’ performance. Zoot has now become a global name and is distributed across 22 countries.

Zoot Sports was founded by Christal Nylin in Kona, Hawaii in 1983. She realized that athletes competing in Ironman Triathlon World Championship, held in Hawaii, did not have good quality athletic gear to compete. Nylin, who has always loved experimenting with fabrics, was inspired to design an outfit that will be more functional for athletes participating in the triathlon to compete in.

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July 5, 2011

Fitness PR: Brooklyn Boulders

One of the East Coat’s largest climbing facilities, Brooklyn Boulder is a New York City’s only “fully dedicated climbing gym.” Located on DeGraw Street in the Gowanus neighborhood of Brooklyn, the space boasts 22,000 square feet of climbing surface and a skilled staff to match. From beginners to the most experienced climbers, there is something for everyone.

The company offers training classes for those seeking to learn and improve their skills. They strive to continuously provide a welcoming and open atmosphere to ensure everyone feels comfortable. Daily yoga classes and a slackline are also offered within their walls. The gym is also available for special events such as birthdays and private parties.

Since its opening in September of 2009, Brooklyn Boulders has become increasingly popular as a way to escape the city. A day pass ($20) allows you full range of the gym. Don’t have your own gear? Not to worry, a day of rentals will only cost you ten dollars. The founders, experienced climbers, wanted to make an affordable place for New Yorker’s to come, and that’s just what they did.

To view class schedules and other offers, visit www.BrooklynBoulders.com.

Fitness PR: Brooklyn Boulders

One of the East Coat’s largest climbing facilities, Brooklyn Boulder is a New York City’s only “fully dedicated climbing gym.” Located on DeGraw Street in the Gowanus neighborhood of Brooklyn, the space boasts 22,000 square feet of climbing surface and a skilled staff to match. From beginners to the most experienced climbers, there is something for everyone.

The company offers training classes for those seeking to learn and improve their skills. They strive to continuously provide a welcoming and open atmosphere to ensure everyone feels comfortable. Daily yoga classes and a slackline are also offered within their walls. The gym is also available for special events such as birthdays and private parties.

Since its opening in September of 2009, Brooklyn Boulders has become increasingly popular as a way to escape the city. A day pass ($20) allows you full range of the gym. Don’t have your own gear? Not to worry, a day of rentals will only cost you ten dollars. The founders, experienced climbers, wanted to make an affordable place for New Yorker’s to come, and that’s just what they did.

To view class schedules and other offers, visit www.BrooklynBoulders.com.

July 11, 2011

Fitness Trend: Piloxing

New to the fitness world, Piloxing is an exciting inter-disciplinary program to help get you in shape. Uniquely mixing Pilates and boxing, the core-centric workout helps you torch fat and build muscle definition. Organized in interval format, the cardio class will whip you in to great shape in no time.

Created by Swedish dancer and celebrity trainer Viveca Jensen, Piloxing has become a fast growing trend among fitness enthusiasts and celebrities alike. The program blends the power, speed and agility of boxing with the beautiful sculpting and flexibility of Pilates. Viveca also integrates her dance background incorporating fun and sexy dance moves that reflect her personality. The fun and challenging class is perfect for both inexperienced and professionals.

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July 13, 2011

Diet Book PR: Wheat Belly: Lose the Weight and Find Your Path Back to Health

Doctor William Davis, author of the upcoming book Wheat Belly: Lose the Weight, and Find your Path Back to Health is an outstanding cardiologist from Milwaukee, Wisconsin. Davis’s new book is about the effects of eating wheat and carb’s and how they negatively impact your health.

Some may say Davis is a bit unconventional, as he has a different view on the heart health industry that he discusses in depth in his book. Davis believes the key to a healthy heart is very easy, cutting out carbohydrates and wheat from your diet. He thinks the whole fuss around heart health is a scam of the medical industry. This idea isn’t too far out there, cardiac care reportedly is worth almost sixty billion dollars, and as a cardiac doctor himself, Davis believed he was completely on top of the new medicines and treatments when his mother died from a heart attack. This began his journey to finding a cure for keeping cholesterol down and arteries unclogged.

This book gives the reader all the correct information on the harm wheat has on our body as well as nutritional tips and recommendations for staying healthy and happy.

This book is available on August 30th, but you can pre-order on Amazon.com.

July 18, 2011

Fitness PR: SoulCycle

One of the fastest growing trends in the fitness world, spinning, has become a cult of sorts. Fitness enthusiasts and loyal cyclists have moved indoors to stationary bikes for their newest endorphin fix. But there was something missing...there are numerous ways for you to break a sweat and physically work your body, but what about the mental aspect?

Owners and founders, Elizabeth Cutler and Julie Rice, faced this same predicament when both relocated to Manhattan. After tireless hours of searching for a suitable activity, they realized they would have to create it. There, SoulCycle was born. “They believed indoor cycling could be inspiring; they both believed that you could incorporate and upper body and core work out during the routine, and finally they believed that with some great branding, a beautiful environment, and outstanding customer service, the 45-minute class could be transformed into a special experience each time.”

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July 20, 2011

Accessories PR: Chaco Footwear

Chaco footwear was founded as a line of high quality sporting sandals by Mark Paigen in 1989 and then was acquired by Wolverine World Inc. The line is perfect for the fashionista on the go because it is both trendy and comfortable.

Chaco has its own trademarked technology, BioCentric footbeds, that allow the line to provide support and a comfort level like none other can. These footbeds have molded arches, provide extra shock absorption, help prevent over promotion and plantar fascitis, minimize back and neck pain, and reduce strain on joints. No wonder Chaco Footwear has been awarded the Seal of Acceptance by the American Podiatric Medical Association!

The line was started as comfortable sandals, but now also feature shoes and flip flops. However, if you need stronger footwear for your outdoor adventures, Chaco shoes are the right fit for you! Besides being durable, they also dry quickly. On the other hand, if you want something trendy, you should check out Chaco flips. They are like flip flops, only more stylish.

The creators of Chaco wanted to ensure affordability of their products and so they launched a Recycle Shoe Program in 2005. Through this program customers can return their old shoes to receive a 20% discount on a new pair of Chaco sandals--what a great way to retain customer loyalty.

Chaco has footwear for men, women and kids, as well as, a line of accessories featuring belts and dog collars and leashes. To check out Chaco Footwear collection, visit their website www.chacos.com.

Accessories PR: Chaco Footwear

Chaco footwear was founded as a line of high quality sporting sandals by Mark Paigen in 1989 and then was acquired by Wolverine World Inc. The line is perfect for the fashionista on the go because it is both trendy and comfortable.

Chaco has its own trademarked technology, BioCentric footbeds, that allow the line to provide support and a comfort level like none other can. These footbeds have molded arches, provide extra shock absorption, help prevent over promotion and plantar fascitis, minimize back and neck pain, and reduce strain on joints. No wonder Chaco Footwear has been awarded the Seal of Acceptance by the American Podiatric Medical Association!

The line was started as comfortable sandals, but now also feature shoes and flip flops. However, if you need stronger footwear for your outdoor adventures, Chaco shoes are the right fit for you! Besides being durable, they also dry quickly. On the other hand, if you want something trendy, you should check out Chaco flips. They are like flip flops, only more stylish.

The creators of Chaco wanted to ensure affordability of their products and so they launched a Recycle Shoe Program in 2005. Through this program customers can return their old shoes to receive a 20% discount on a new pair of Chaco sandals--what a great way to retain customer loyalty.

Chaco has footwear for men, women and kids, as well as, a line of accessories featuring belts and dog collars and leashes. To check out Chaco Footwear collection, visit their website www.chacos.com.

July 25, 2011

Fitness Footwear PR: Vibram Five Fingers

Different than any other footwear on the market today, Vibran Five Fingers delivers a number of positive health benefits. It works with your body’s natural biomechanics and brings you closer to the environment. The flexible Vibram rubber soles allow you to feel the curvature of the grass-covered ground while protecting you from possible sharp objectives.

The virtually barefoot experience allows you to feel like a kid again, free of constricting sneakers. The shoes will stimulate and strengthen muscles in the feet and lower legs, improving your general foot health and preventing injuries. It also can improve your range of motion in ankles, feet and toes since they are no longer limited by a shoe. By removing the platform of a sneaker and lowering the heel, your body weight becomes more evenly distributed across your foot bead and can promote better posture, spinal alignment and balance.

Machine washable, Five Fingers are easy to clean and care for. To learn more about the product and the company behind the revolutionary footwear, visit www.VibramFiveFingers.com.

July 27, 2011

Fitness Apparel PR: Kalyx Sports Bras

 

Kalyx was founded by Kimberly Cayce, a professional golfer, who found that there weren’t any comfortable and stylish sports bras available on the market. As an athlete, she realized the importance of comfort and support to game performance. She decided to create, in her words, sports bras made for women by women.

Kimberly Cayce only uses the highest quality materials and latest innovations to design her bras. I love Kalyx bras because they allow me to feel feminine even while I am playing the most traditionally perceived masculine games. I have never before found a bra line that allows me to feel athletic, sexy, and fashionable.

What’s great about Kalyx is that the line did not stop at making bras that are functional and cute. They made activity specific bras to ensure that you can perform to the best of your ability. You can find bras for activities such as running, working out, jogging, yoga, and more. The design team behind this innovation includes architects, athletes, fashion designers, engineers, and surgeons. I’m sure that such diversity in expertise must have helped in coming up with Kalyx’s cutting-edge designs.

Continue reading "Fitness Apparel PR: Kalyx Sports Bras" »

Fitness Apparel PR: Kalyx Sports Bras

 

Kalyx was founded by Kimberly Cayce, a professional golfer, who found that there weren’t any comfortable and stylish sports bras available on the market. As an athlete, she realized the importance of comfort and support to game performance. She decided to create, in her words, sports bras made for women by women.

Kimberly Cayce only uses the highest quality materials and latest innovations to design her bras. I love Kalyx bras because they allow me to feel feminine even while I am playing the most traditionally perceived masculine games. I have never before found a bra line that allows me to feel athletic, sexy, and fashionable.

What’s great about Kalyx is that the line did not stop at making bras that are functional and cute. They made activity specific bras to ensure that you can perform to the best of your ability. You can find bras for activities such as running, working out, jogging, yoga, and more. The design team behind this innovation includes architects, athletes, fashion designers, engineers, and surgeons. I’m sure that such diversity in expertise must have helped in coming up with Kalyx’s cutting-edge designs.

Continue reading "Fitness Apparel PR: Kalyx Sports Bras" »

August 1, 2011

Heidi Klum Workout Apparel for New Balance

 

Heidi Klum has always been one of the best known faces in the modeling, fashion and TV worlds. She started out her career in the modeling industry and is well known as being one of the Victoria’s Secret models. As she modeled for the top designers, she became well acquainted with global fashion trends. What amazes me (and I am sure everyone else too) about Heidi Klum, is how she seems to be able to do everything. She was on the Forbes List of the richest and most powerful actors, actresses, and musicians. She is a mom, has a career as a TV show host, a model, and now a designer, and still manages to look stunning. Who would ever guess that she's had a few chidlren? It is no surprise that she works out to maintain her figure.

In order to have a good workout, it is important to feel good. Everyone knows that in order to run comfortably, you need a shoe that is suited to running. Although it has been said many times before, many people do not realize that you are what you wear! If you dress like a slob to the gym, you will not feel motivated to perform your best. On the other hand, if you dress well to the gym, it can not only improve your attitude, but also your performance.

Last Fall, Heidi Klum introduced her line of fitness apparel with New Balance, otherwise known as HKNB. Her collection features pants, hoodies, sweatshirts, versatile sweaters, leggings, tunics, woven and knit tops, dresses, and shoes. Her entire collection looks really stylish and feminine. I am definitely motivated to go for a run! Heidi Klum for New Balance is not currently available in stores but can be purchased at Amazon.com.

August 2, 2011

The Physique 57 Solution: The Groundbreaking 2-Week Plan for a Lean, Beautiful Body by Tanya Becker

The Physique 57 Solution: The Groundbreaking 2-Week Plan for a Lean, Beautifully Body written by Tanya Becker is an extremely effective workout and diet plan where you will be seeing astonishing results within two weeks. This book will give you whatever result you desire, weight loss, body sculpting; it covers all the bases with exercise sequences that work every muscle in your body to give you the beautiful body you have always desired.

Physique 57 started as a fitness studio featuring the modern version of the Lotte Berk method, which began in the 1950’s as a very intense but safe strength-training, mind-body workout combined with a sensual fitness system that created a truly transitional exercise called the Lotte Berk Method. Today the Physique 57 Solution continues this idea of health. These fitness studios have begun to spread to Los Angelos and the Hamptons as clients are seeing these tremendous workout and diet results. Used by many models and actresses, everyone says the same thing, that it is a fun and effective workout!

Continue reading "The Physique 57 Solution: The Groundbreaking 2-Week Plan for a Lean, Beautiful Body by Tanya Becker " »

August 3, 2011

Fitness PR: Laughter Yoga

Simple and profound, this revolutionary fitness idea has become a YouTube sensation and a world wide phenomenon. So what exactly is Laughing Yoga? And how could it possibly be taken seriously? Simple, the new fitness craze combines Unconditional Laughter with Yogic Breathing (Pranayama). The concept behind it is that the body cannot differentiate between fake and real laughter, allowing you to achieve the same physiological and psychological benefits.

Laughter Yoga has been scientifically proven to lower the levels of stress hormones (epinephrine, cortisol, etc.) in your blood, leading you to a more positive and hopeful attitude. Have you ever laughed so hard your abs hurt? You engage your core when you laugh, providing you with physical benefits as well.

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August 8, 2011

Fitness PR: The Beast

This high-intensity hybrid exercise routine will not only whip your body into a rock hard machine, but a “well oiled” one at that. Designed by Zach Even-Esh, the workout is based around the Crossfit concept, developing strength and metabolic conditioning. The workout is so effective even the military has been reported to use it in their training. The boot camp style instruction keeps you motivated and ready to go.

In contrast to cardio-based workouts intertwined with strength straining, such as Shaun T’s Insanity workout, The Beast focuses on heavy lifts and intense cardio. In a session you can expect one compound move that works a combination of muscles followed by a ‘metcon’ routine that incorporates multi-joint exercises with moderate weight. Each session focuses on a different area of the body, while still indirectly engaging most muscles.

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August 9, 2011

Fitness PR: Adidas by Stella McCartney

 

Fitness has become an important part of all our lives, and women have become more conscious about keeping fit to look good and also to lead a healthier lifestyle. However, there aren’t many brands that design workout clothes for women that are feminine. While working out it is important to feel comfortable and also to feel good with what you are wearing. When I go out to play a game of soccer I want to feel like I am strong, energized, and most importantly, I still want to feel like a woman.

Stella McCartney is a British designer whose main lines include McCartney, Stella McCartney Kidds, and Stella McCartney for Adidas. Her fitness apparel for Adidas aim to ensure both performance and style. Adidas by Stella McCartney currently carries apparel for golf, running, yoga, tennis, studio, weekender and winter sports. Her line is of the best quality and only uses organically grown cotton apparel pieces and sustainable materials for footwear. I love the collection because the apparel has feminine cuts, is available in bold colors, and lasts forever.

Despite being the daughter of Sir Paul McCartney and Linda Eastman, her parents ensured she lived a very normal life (as normal as a daughter of a Beatles member can have!) She went to state schools and even designed her own jacket at 13 years old. By living an out of the celebrity spotlight lifestyle, Stella McCartney actually got to see the world and realize what fashion trends real people want. This was a huge benefit for her career because all her clothing is wearable and trendy.

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August 15, 2011

Fitness PR: Pole Fitness

Quickly rising to a national phenomenon, the art and sport of pole fitness has become a staple in many people’s workout regimens. The combination of cardio dance moves and core strength training makes it fun and effective. Celebrities and socialites alike have made the jump and begun embracing pole fitness’ unique advantages.

Typically when thinking of pole dancing, people’s minds immediately jump to strip clubs and scantily dressed girls swinging on poles—pole fitness is much more than that. The workout does incorporate a sensual twist but is taught by trained professionals ensuring your workout is fun, safe and tasteful. Classes integrate yoga, Pilates, strength training, cardio and exotic dances moves to build strength, flexibility and self-confidence.

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Fitness PR: Pole Fitness

Quickly rising to a national phenomenon, the art and sport of pole fitness has become a staple in many people’s workout regimens. The combination of cardio dance moves and core strength training makes it fun and effective. Celebrities and socialites alike have made the jump and begun embracing pole fitness’ unique advantages.

Typically when thinking of pole dancing, people’s minds immediately jump to strip clubs and scantily dressed girls swinging on poles—pole fitness is much more than that. The workout does incorporate a sensual twist but is taught by trained professionals ensuring your workout is fun, safe and tasteful. Classes integrate yoga, Pilates, strength training, cardio and exotic dances moves to build strength, flexibility and self-confidence.

Continue reading "Fitness PR: Pole Fitness" »

August 16, 2011

Fitness PR: VibroGym

VibroGym has discovered new methods and technology that has changed the meaning of luxury fitness. While conventional training routines only allow you to use 40-60% of your body’s muscles, VibroGym uses almost 100% of the body’s muscles. So you can achieve much better results within a short period of time. So what’s so unique about this system? It says it right in the name – VibroGym produces vibrations that are transferred to your body, which causes an increase in strength, flexibility, and blood circulation. Besides just improving your fitness levels, VibroGym also helps maintain your hormone balance and reduces stress levels.

There are many different products that you could start with, but it is important to have a goal in mind before starting. I want to introduce some products that I found interesting to you. VibroGym Evolution is a fitness machine that is perfect for both individual and group workouts. VibroGym Beauty Concept is for people whose goals include weight loss, body shaping, anti-cellulite, skin reconditioning and detoxification. The VibroGym Domestic is for busy people who want to be fit because it provides fitness routines for your home. VibroGym Medical is the only certified MDD vibration plate that is used for treatment and prevention of medical problems. VibroGym Bodywear is the perfect fitness apparel because its technology ensures your body is warm during winter and keeps your body cold during summer. This apparel line is perfect for outdoor activities and is worn by many top athletes.

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August 18, 2011

Pierce Mattie PR Seeking Fall Semester Interns (blog about fitness trends from your college campus)

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Have you ever dreamed of interning in New York for a beauty fashion PR firm but are not able to get off your college campus, which isn’t located in NY? Now you can!

Pierce Mattie PR is actively seeking Fall/Winter Social Media Interns to work remotely from their dorms. In years past our interns have gone on to be published authors, featured in the New York Times, received college credit and most importantly learned the ropes of beauty fashion social media from our in-house experts.

All Applicants Should:

  • Be pursuing a degree in; Journalism, English, Public Relations or Marketing
  • Able to spend at least five hours a week doing research and writing
  • Be in their junior or senior year of college
  • Have a strong sense of style in fashion &/or beauty
  • Understand the scope of online networking and social media
  • Have strong writing and editing skills
Duties:
  • Writing blog posts, penned under your own name
  • Twitter & Facebook activity
  • Adhere to a weekly conference call w/ our Corporate Communications Director

About Pierce Mattie PR Launched in 2001 by lifestyle editor and expert Pierce Mattie. Pierce Mattie PR remains the industry leader in communications for fashion, beauty, jewelry brands alike with growing divisions in home furnishings and lifestyle products. Executives at Pierce Mattie PR are noted for being high energy, hyper-educated, tech driven and very strategic with their media campaigns. Pierce Mattie publicists have won numerous awards.  

HOW TO APPLY - PLEASE EMAIL TO Shannon@PierceMattie.com RESUME & WRITING SAMPLES

Pierce Mattie PR Seeking Fall Semester Interns (blog about fitness trends from your college campus)

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Have you ever dreamed of interning in New York for a beauty fashion PR firm but are not able to get off your college campus, which isn’t located in NY? Now you can!

Pierce Mattie PR is actively seeking Fall/Winter Social Media Interns to work remotely from their dorms. In years past our interns have gone on to be published authors, featured in the New York Times, received college credit and most importantly learned the ropes of beauty fashion social media from our in-house experts.

All Applicants Should:

  • Be pursuing a degree in; Journalism, English, Public Relations or Marketing
  • Able to spend at least five hours a week doing research and writing
  • Be in their junior or senior year of college
  • Have a strong sense of style in fashion &/or beauty
  • Understand the scope of online networking and social media
  • Have strong writing and editing skills
Duties:
  • Writing blog posts, penned under your own name
  • Twitter & Facebook activity
  • Adhere to a weekly conference call w/ our Corporate Communications Director

About Pierce Mattie PR Launched in 2001 by lifestyle editor and expert Pierce Mattie. Pierce Mattie PR remains the industry leader in communications for fashion, beauty, jewelry brands alike with growing divisions in home furnishings and lifestyle products. Executives at Pierce Mattie PR are noted for being high energy, hyper-educated, tech driven and very strategic with their media campaigns. Pierce Mattie publicists have won numerous awards.  

HOW TO APPLY - PLEASE EMAIL TO Shannon@PierceMattie.com RESUME & WRITING SAMPLES

Pierce Mattie PR Seeking Fall Semester Interns (blog about fitness trends from your college campus)

pierce%20mattie%20internship.jpg

Have you ever dreamed of interning in New York for a beauty fashion PR firm but are not able to get off your college campus, which isn’t located in NY? Now you can!

Pierce Mattie PR is actively seeking Fall/Winter Social Media Interns to work remotely from their dorms. In years past our interns have gone on to be published authors, featured in the New York Times, received college credit and most importantly learned the ropes of beauty fashion social media from our in-house experts.

All Applicants Should:

  • Be pursuing a degree in; Journalism, English, Public Relations or Marketing
  • Able to spend at least five hours a week doing research and writing
  • Be in their junior or senior year of college
  • Have a strong sense of style in fashion &/or beauty
  • Understand the scope of online networking and social media
  • Have strong writing and editing skills
Duties:
  • Writing blog posts, penned under your own name
  • Twitter & Facebook activity
  • Adhere to a weekly conference call w/ our Corporate Communications Director

About Pierce Mattie PR Launched in 2001 by lifestyle editor and expert Pierce Mattie. Pierce Mattie PR remains the industry leader in communications for fashion, beauty, jewelry brands alike with growing divisions in home furnishings and lifestyle products. Executives at Pierce Mattie PR are noted for being high energy, hyper-educated, tech driven and very strategic with their media campaigns. Pierce Mattie publicists have won numerous awards.  

HOW TO APPLY - PLEASE EMAIL TO Shannon@PierceMattie.com RESUME & WRITING SAMPLES

August 24, 2011

Author Paul Kramer Defends Teen Diet Book: Maggie Goes on a Diet

We've discussed pediatric obesity many times at Pierce Mattie PR on this blog; from Jamie Oliver and his Food Revolution to my take on school vending machines to the popularity of video games for child fitness. But now there is a diet book said to target teens by author Paul Kramer that is making waves with parents, not because it is supposed to explain about making "healthy food choices" in a story line, but because it discusses an unhappy, obese child getting bullied then going on a diet, losing weight and living happily ever after as the school's soccer star.

Maggie Goes on a Diet will be released in October, but some parents are already calling a boycott on the book. First of all, its target demographic are girls as young as 6 up to 12. As an aunt of nieces ages 6-9, I can honestly say that I would never choose to teach them about healthy eating habits by getting them a book about dieting. I also wouldn't dare to give them the example of, if you are overwight then you are unhappy and unliked, but if you are thin, you are loved and adored. Sure, most of the time in grade school this is what life boils down to, but do we honestly need to set a precedent as young as 6 that we need to be thin to achieve things in life? Isn't that why we have an epidemic of eating disorders?

We'd like to hear what you think. Tweet us @PierceMattiePR and let us know what you think of a diet book for young girls.

September 1, 2011

Fitness Public Relations: LA Fitness Launches Zumba Fitness Parties

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LA Fitness is proud to announce the launch of Zumba classes available at club locations nationwide. With an average of five Zumba classes per week, members and guests can now find a class convenient with their schedules at their nearest LA Fitness. Zumba brand dance-fitness workouts use international beats and Latin rhythms to help participants get fit in a party like environment.

"Now's the perfect time to add this class to our group fitness program at LA Fitness. We're excited for our members to experience the energy of an exhilarating, effective, easy-to-follow, calorie burning workout," said Louis Welch, CEO of LA Fitness. Fun and music are the two motivating ingredients to the Zumba dance party. Participants are constantly entertained with the variety of rhythms including salsa, merengue, belly dancing, reggaeton, and more! Even those that have never participated in an exercise program before will enjoy the party.

In addition to Zumba classes, LA Fitness Members can participate in a variety of group fitness classes seven days a week including aqua, indoor cycling, dance classes, pilates and yoga at no additional charge, and many find that they enjoy group classes not only for the fitness benefit they provide but also as a means for social connection.

Fitness Public Relations: LA Fitness Launches Zumba Fitness Parties

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LA Fitness is proud to announce the launch of Zumba classes available at club locations nationwide. With an average of five Zumba classes per week, members and guests can now find a class convenient with their schedules at their nearest LA Fitness. Zumba brand dance-fitness workouts use international beats and Latin rhythms to help participants get fit in a party like environment.

"Now's the perfect time to add this class to our group fitness program at LA Fitness. We're excited for our members to experience the energy of an exhilarating, effective, easy-to-follow, calorie burning workout," said Louis Welch, CEO of LA Fitness. Fun and music are the two motivating ingredients to the Zumba dance party. Participants are constantly entertained with the variety of rhythms including salsa, merengue, belly dancing, reggaeton, and more! Even those that have never participated in an exercise program before will enjoy the party.

In addition to Zumba classes, LA Fitness Members can participate in a variety of group fitness classes seven days a week including aqua, indoor cycling, dance classes, pilates and yoga at no additional charge, and many find that they enjoy group classes not only for the fitness benefit they provide but also as a means for social connection.

September 2, 2011

Weight Loss Publicity: Biggest Loser Finalist Tara Costa Teams with Anytime Fitness as Spokesperson

Anytime Fitness, the world’s leading co-ed fitness franchise, with more than 1,600 clubs and 1,200,000 members, is thrilled to announce the signing of Tara Costa as an official spokesperson.

During her appearance on season 7 of NBC’s hit series “The Biggest Loser,” Tara Costa consistently proved to be a great competitor, winning a record-setting 8 challenges – the most of any contestant in show history, on her way to losing 155 pounds over 18 weeks.

“We believe that Tara is a perfect fit for us,” said Anytime Fitness CEO Chuck Runyon. “Our mission is ‘To improve the self-esteem of the world.’ Tara has proven through hard work and determination that anything is possible.”

“I am very excited to join the Anytime Fitness family,” said Costa. “Their corporate culture is consistent with my goal of helping people find the inspiration to become more active. They’ve done that for more than one million members. Hopefully together we can inspire even more people to live their healthiest life possible!”

Since her time on The Biggest Loser, from racing in the New York City Marathon to completing her first triathlon, Costa has continued to push herself to find new challenges. Next up for Costa is her greatest challenge to date, participating in the Ford Ironman World Championship in Kona, Hawaii on October 8th, an event that includes a 2.4 mile swim, a 112 mile bike ride and a 26.2 mile run. Anytime Fitness will be Costa’s primary sponsor for the race.

“To me completing an Ironman is one of the most demanding physical and mental challenges that a person can accomplish. Being able to participate in the Ford Ironman World Championship is truly a blessing as completing an Ironman is a personal goal of mine,” said Costa, who was named to the media committee for the American College for Sports Medicine’s national fitness program, Exercise IS Medicine, in May.

 

Continue reading "Weight Loss Publicity: Biggest Loser Finalist Tara Costa Teams with Anytime Fitness as Spokesperson" »

Weight Loss Publicity: Biggest Loser Finalist Tara Costa Teams with Anytime Fitness as Spokesperson

Anytime Fitness, the world’s leading co-ed fitness franchise, with more than 1,600 clubs and 1,200,000 members, is thrilled to announce the signing of Tara Costa as an official spokesperson.

During her appearance on season 7 of NBC’s hit series “The Biggest Loser,” Tara Costa consistently proved to be a great competitor, winning a record-setting 8 challenges – the most of any contestant in show history, on her way to losing 155 pounds over 18 weeks.

“We believe that Tara is a perfect fit for us,” said Anytime Fitness CEO Chuck Runyon. “Our mission is ‘To improve the self-esteem of the world.’ Tara has proven through hard work and determination that anything is possible.”

“I am very excited to join the Anytime Fitness family,” said Costa. “Their corporate culture is consistent with my goal of helping people find the inspiration to become more active. They’ve done that for more than one million members. Hopefully together we can inspire even more people to live their healthiest life possible!”

Since her time on The Biggest Loser, from racing in the New York City Marathon to completing her first triathlon, Costa has continued to push herself to find new challenges. Next up for Costa is her greatest challenge to date, participating in the Ford Ironman World Championship in Kona, Hawaii on October 8th, an event that includes a 2.4 mile swim, a 112 mile bike ride and a 26.2 mile run. Anytime Fitness will be Costa’s primary sponsor for the race.

“To me completing an Ironman is one of the most demanding physical and mental challenges that a person can accomplish. Being able to participate in the Ford Ironman World Championship is truly a blessing as completing an Ironman is a personal goal of mine,” said Costa, who was named to the media committee for the American College for Sports Medicine’s national fitness program, Exercise IS Medicine, in May.

 

Continue reading "Weight Loss Publicity: Biggest Loser Finalist Tara Costa Teams with Anytime Fitness as Spokesperson" »

September 7, 2011

Fitness Social Media - Total Gym Confidence: Take Weightplan's New 'Gym Training ' iPhone App for a Workout

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This week sees health & fitness website Weightplan.com launch their 'Gym Training' iPhone App. The App provides hundreds of exercise guides and gym workouts designed by qualified Personal Trainers to ensure even the absolute novice can use the gym without fear or embarrassment.

     (Photo: http://www.newscom.com/cgi-bin/prnh/20110906/478765 )

With 30 multi-day workouts designed for all fitness levels, there's something for the gym beginner right through to the gym elite.  Commenting on the release, Andrew Barham, Pharmacist and CEO of Weightplan said 'With predicted rises in global obesity, and increasingly inactive lifestyles I feel passionate that exercise should be accessible to everyone.  Weightplan offers a simple solution to total wellbeing incorporating a three-pronged health, food and fitness approach.  By making little changes to our activity we can all vastly improve our overall health and fitness.  

Gym Training has hundreds of exercises each with hints, tips and techniques written by our professional Personal Trainers, making sure you maximize your results from every workout.  'By viewing the high-res images for each exercise and checking your technique against the instruction videos, you can fast-track your results.

Weightplan also caters for the more hardcore gym goers, with workouts designed to target individual muscle groups.  Choose from 'Conditioning', 'Muscle Growth' and 'Strength' workouts and combine them to make your own programme; plan a whole week of exercises not forgetting your warm-up, stretches and rest-days.  Swap workouts regularly to keep the muscles guessing. The app takes the guesswork out of gym training.  Never look hopelessly around the gym again.

 'The weightplan.com website will bring together many aspects of health and fitness to provide a one-stop-shop for anyone wanting to improve their wellbeing.  Many people don't realize the importance of good nutrition, especially when trying to build muscle or lose fat.  Weightplan aims to provide nutrition plans to support the individual needs of members and keep them at the top of their game.'  With more health and fitness apps in the pipeline, the future looks bright for Weightplan.

For more information on Health, Food and Fitness go to Weightplan.com.

The 'Gym Training' app is available worldwide. Download it now from the App Store. Search for 'Weightplan' or use this link http://tinyurl.com/weightplanapp

Fitness Social Media - Total Gym Confidence: Take Weightplan's New 'Gym Training ' iPhone App for a Workout

weight%20plan%20public%20relations.jpg

This week sees health & fitness website Weightplan.com launch their 'Gym Training' iPhone App. The App provides hundreds of exercise guides and gym workouts designed by qualified Personal Trainers to ensure even the absolute novice can use the gym without fear or embarrassment.

     (Photo: http://www.newscom.com/cgi-bin/prnh/20110906/478765 )

With 30 multi-day workouts designed for all fitness levels, there's something for the gym beginner right through to the gym elite.  Commenting on the release, Andrew Barham, Pharmacist and CEO of Weightplan said 'With predicted rises in global obesity, and increasingly inactive lifestyles I feel passionate that exercise should be accessible to everyone.  Weightplan offers a simple solution to total wellbeing incorporating a three-pronged health, food and fitness approach.  By making little changes to our activity we can all vastly improve our overall health and fitness.  

Gym Training has hundreds of exercises each with hints, tips and techniques written by our professional Personal Trainers, making sure you maximize your results from every workout.  'By viewing the high-res images for each exercise and checking your technique against the instruction videos, you can fast-track your results.

Weightplan also caters for the more hardcore gym goers, with workouts designed to target individual muscle groups.  Choose from 'Conditioning', 'Muscle Growth' and 'Strength' workouts and combine them to make your own programme; plan a whole week of exercises not forgetting your warm-up, stretches and rest-days.  Swap workouts regularly to keep the muscles guessing. The app takes the guesswork out of gym training.  Never look hopelessly around the gym again.

 'The weightplan.com website will bring together many aspects of health and fitness to provide a one-stop-shop for anyone wanting to improve their wellbeing.  Many people don't realize the importance of good nutrition, especially when trying to build muscle or lose fat.  Weightplan aims to provide nutrition plans to support the individual needs of members and keep them at the top of their game.'  With more health and fitness apps in the pipeline, the future looks bright for Weightplan.

For more information on Health, Food and Fitness go to Weightplan.com.

The 'Gym Training' app is available worldwide. Download it now from the App Store. Search for 'Weightplan' or use this link http://tinyurl.com/weightplanapp

September 12, 2011

Fitness Apparel PR: Lolё

Just the name Lolё sounds so feminine that it is not a surprise that this fitness apparel line is known for its feminine and versatile looks. Lolё clothing is so trendy that you no longer need to change right after a workout to go run your errands. They look cute even outside your gym! Lolё founder Evelyn Trempe’s outlook while creating this brand was that, “You wear what you are. Fabulously feminine. Bold and beautiful. Lover of nature. Happy in your skin. And, always, living your life in motion."

I live on the East Coast and I understand how weather changes sometimes require completely different workout clothes. However, with Lolё, you don’t need to do that anymore. Lolё uses advanced technology that keeps you warm when it is cold and keeps you cool when it is hot. You can use that closet space for something else! Lolё realizes that women all have different body shapes and this apparel is great for all women. (Check out their glossary to see all the cool features Lolё has!)

This Canadian brand has become very popular in the United States because of its cute outfits and wear-ability. Lolё currently carries tops, bottoms, dresses, accessories, outerwear, and ecological apparel. Lolё is an environmentally-friendly brand that tries to ensure using renewable resources and organically grown and processed products. You can learn more about it on their Nature Page.

So what’s new with Lolё? Lolё is working on opening new concept shops called “Lolё workshop,” a harmonious fusion of technology and brand vision that promotes global well-being by fitness and physical activity. Sounds cool, doesn’t it? We’re definitely interested. Are you? Visit Lolё’s website to view their collections and let us know what you think!

September 15, 2011

Weight Loss Expert Gabi Rose Stars in "Absolute Beauty" on Women’s Entertainment Network (WE)

One thing that marketing has taught us over the years is that bigger than life spokespeople (aka celebrities), at least when it comes to weight loss and fitness (and no pun intended), don't work when trying to sell a product or lifestyle. The consumer seems to be sold on the real, everyday person who tried everything, struggled with their weight for years (as most of us have) and then, one day found the solution to their problem. Consumers like testimonials that aren't "all I took was this pill and lost 20lbs overnight!" Despite being a make it happen now society, they like to hear that the solution isn't a magic pill.

That's why diet and fitness expert, Gabi Rose, is so successful. She struggled with her weight, at one time wearing a size 26 and with a dedicated plan to lose the weight in a healthy way, now wears a size 2. While her story of losing 130 pounds may be amazing, as we all know the proof is in the pudding (the low-fat kind...) and losing is only half the battle. The true testiment is when you are able to keep it off. That's when consumers are sold on a lifestyle brand such as Rose's--because it is proven to work.

Women's Entertainment saw this and will now feature Rose in a new series on WE called, "Absolute Beauty." Rose will host the show and spotlight her scientific weight regimen. She'll be traveling to different locations, since obesity is a global epidemic. I'm sure the show will hit a tone with all women looking to figure out not only how to lose the weight, but how to keep it off as well.

Absolute Beauty will begin airing in January 2012.

 

September 16, 2011

DavidBartonGym Launches Second Annual National Initiative to Raise Funds to Help Women With Ovarian Cancer

Following last year's charitable campaign in which DavidBartonGym raised over $115,000 to improve treatment options for women with ovarian cancer, gym founder and owner David Barton will proclaim for a second consecutive year September 24, 2011 as "Diane's Day" in honor of Barton's sister, Diane Barton. All DavidBartonGym locations in New York, Chicago, Miami and Seattle will donate proceeds from every personal training session on Diane's Day to The Clearity Foundation.

Continue reading "DavidBartonGym Launches Second Annual National Initiative to Raise Funds to Help Women With Ovarian Cancer" »

DavidBartonGym Launches Second Annual National Initiative to Raise Funds to Help Women With Ovarian Cancer

Following last year's charitable campaign in which DavidBartonGym raised over $115,000 to improve treatment options for women with ovarian cancer, gym founder and owner David Barton will proclaim for a second consecutive year September 24, 2011 as "Diane's Day" in honor of Barton's sister, Diane Barton. All DavidBartonGym locations in New York, Chicago, Miami and Seattle will donate proceeds from every personal training session on Diane's Day to The Clearity Foundation.

Continue reading "DavidBartonGym Launches Second Annual National Initiative to Raise Funds to Help Women With Ovarian Cancer" »

September 21, 2011

Wellness PR: Celebrate Every Body Walk! Week - September 19-23, 2011

Trade your car keys for comfortable walking shoes and take to the streets in celebration of the first Every Body Walk! Week September 19-23.

Every Body Walk! Week is a national movement to counteract increasingly sedentary lifestyles that contribute to the growing number of people diagnosed with heart disease and diabetes. Research has proven that walking as little as 30 minutes a day reduces the risk of these chronic diseases, as well as cancer, stroke and depression.

"Every Body Walk! aims to inform people about the tremendous health benefits of walking," said Bob Sallis, MD, family physician at Kaiser Permanente in Southern California. "Walking is an excellent form of exercise for everyone. For those with conditions like diabetes, asthma, heart disease and depression, a regular walking regimen has the added benefit of helping to manage these diseases. I'm a strong believer in the power of walking, and that's why I literally prescribe it to my patients– often in place of medications."

Continue reading "Wellness PR: Celebrate Every Body Walk! Week - September 19-23, 2011" »

Wellness PR: Celebrate Every Body Walk! Week - September 19-23, 2011

Trade your car keys for comfortable walking shoes and take to the streets in celebration of the first Every Body Walk! Week September 19-23.

Every Body Walk! Week is a national movement to counteract increasingly sedentary lifestyles that contribute to the growing number of people diagnosed with heart disease and diabetes. Research has proven that walking as little as 30 minutes a day reduces the risk of these chronic diseases, as well as cancer, stroke and depression.

"Every Body Walk! aims to inform people about the tremendous health benefits of walking," said Bob Sallis, MD, family physician at Kaiser Permanente in Southern California. "Walking is an excellent form of exercise for everyone. For those with conditions like diabetes, asthma, heart disease and depression, a regular walking regimen has the added benefit of helping to manage these diseases. I'm a strong believer in the power of walking, and that's why I literally prescribe it to my patients– often in place of medications."

Continue reading "Wellness PR: Celebrate Every Body Walk! Week - September 19-23, 2011" »

September 26, 2011

Wellness PR: Spa Vacation Getaway at Bagni di Pisa Resort

When many of us think of vacation spots we immediately envision an all-inclusive resort, room with an ocean view and a soft-sanded beach a few steps away. Well, how about breath-taking Italy and just a few steps away from the Mediterranean Sea? For most of us the main appeal of a vacation is the sense of relaxation it brings. How about an entire resort dedicated to just that, your relaxation? In combining relaxation with the luxurious hotel aspect, Bagni di Pisa Spa Resort has created a harmonic environment to fit your desired needs and aspirations. 

The spa resort is located in Tuscany, Italy, offering six different types of rooms from comfort, to deluxe, to their prestigious suite, which includes a panoramic view of the Tower of Pisa! Included with your stay you are encouraged to use the thermal pools with hydromassages, Swedish saunas, Turkish baths, and their fitness centre. The Bagni di Pisa Resort also encourages you to bring your pets and offers an on-request dog-sitting service! Now, you don't need to stress over finding someone to look after your beloved pet.

The majority of standard hotels offer a few spa treatments, such as facials, or a massage. The Bagni di Pisa resort offers an extensive spa menu, including several different kinds of massages, numerous baths and wraps, and much more! Included in their wellness menu are health and wellness treatments focused around losing weight! The resort also goes by the title of a Medical Thermal Spa, which indicates their specialization in treatments for those that are overweight or obese. What better way to get back on a healthy track than to do so in the luxurious Tuscany, Italy?

In order to help those that are on the wellness plan the on-site restaurants and food available offer a wide range of tastes, including delicious low-calorie menus, vegetarian menus, and cultural specific menus.

Not only do they provide their fitness center but also many activities are presented, like hiking, mountain biking to different villiages, art tours, horseback riding, and more! Near-by airports offer parachuting and hand gliding sports to participate in! Being surrounded by such enriching culture and natural characteristics, like the Mediterranean Sea, is bound to make your vacation experience an enjoyable and memorable one.

Right now they have September promotions going on! Check them out and let us know what you think by tweeting us @PierceMattiePR!

October 3, 2011

Wellness PR: Fitness Expert Jillian Michaels Joins the Cast of The Doctors

The TV series The Doctors is becoming more and more popular since its original airdate in 2008. The show mainly focuses on medical and health issues, as well as providing discussions based on questions presented by various audience members. An emergency room physician hosts the 60-minute series, along with another trained physician, a pediatrician, obstetrician, and plastic surgeon. Another interesting aspect of the show that many viewers are unaware of, is that Phil McGraw, the host of Dr. Phil, created the hit show.

For their fourth season they have added on a new co-host whom we all admire - Jillian Michaels. Jillian Michaels is largely well known, particularly for her nutrition, weight-loss and coaching expertise. She became even more inspiring through training and coaching on the TV show, The Biggest Loser.

Not only has Michaels achieved these inspirational TV roles, but she has mounds of other accomplishments, such as; holding a black belt in martial arts, 2 personal trainer certificates from the leading certification programs in the United States - the National Exercise & Sports Trainers Association (NESTA) and the American Fitness Association of America (AFAA), holds a nutrition and wellness consultant certificate with the American Fitness Professionals Associates (AFPA). Michaels has also written four bestselling books, such as; Making the Cut, Unlimited: How to Build and Exceptional Life, and more. In addition to her popular books, she has created countless workout and weight-loss DVDs that are listed as best sellers, like Ripped in 30, and Yoga Meltdown. She even has 3 video games the Wii system to help you with your fitness level!

Michaels is also actively involved in many charities by holding the position of the ambassador for the American Cancer Society, the ambassador for Stand Up 2 Cancer, and works on various programs to help stop childhood obesity.

I believe adding Jillian Michaels to The Doctors will boost ratings and add a component to the show that will create even more inspiration among viewers. Although Michaels is the only co-host that is not a certified doctor, she has an abundance of knowledge to share with us and to help us lead happier and healthier lives!

Check out their local listings on their website to find out when you can watch!

Will you be tuning in to watch this season ofThe Doctors? Tweet us @PierceMattiePR!

October 10, 2011

Fitness Equipment PR: Bowflex Treadclimber

Are you tired and bored of repeatedly using the same machines at the gym? Bowflex has come out with the ultimate fitness machine that combines a treadmill, an elliptical and a step-climber. Bowflex's Treadclimber is a newly designed machine to help you lose weight in half the amount of time! What you achieve by running on a treadmill for over an hour, you can achieve on the treadclimber in less than 45 minutes! Not only is it proven to burn more calories in less time, but it also minimizes the impact on your joints. 

My favorite aspect of this machine is that you can use it from the comfort of your own home. I find this so much easier and more appealing than going all the way to the gym and then all the way back. What is great about the treadclimber is that you can see results if use it for only thirty minutes a day three times a week. Pick your favorite sitcom show and hop on your treadclimber - a pretty enjoyable way to lose weight if you ask me!

The treadclimber enables you to lead a healthier and more energized lifestyle and is specifically designed so you don’t overcome the machine and are no longer challenged - It has built-in versatility and motivation to keep you losing fat and building muscle.

The treadclimber also comes with a 100% satisfaction guarantee - so if you aren’t seeing the results that you had hoped, you could simply return it. The success stories are overflowing with amazing results - with people losing over 150lbs in such a small time frame! To order a free treadclimber information kit and DVD just visit their website. The package includes more information about the TC, motivating success stories, and fitness and nutrition articles to help you succeed!

What do you think about the Treadclimber? Let us know by tweeting us @PierceMattiePR!

October 17, 2011

Fitness Media: Fitness RX Magazine For Women

If you’re looking to get into great shape and want to maintain your perfect bod through the upcoming winter months - I would suggest checking out Fitness RX Magazine For Women. It offers an abundance of tips on health, nutrition, diet, exercise and even fashion! What I love about this magazine is that it offers many different viewpoints so you know exactly what you are getting yourself into. Fitness RX offers scientific viewpoints, as well as the traditional body, beauty and health approach.

Fitness RX Magazine offers nutrition facts and diets to follow, as well as exercises and instructions on how to achieve your ideal weight and body type. It provides great motivation, and success stories that keep your mind set on your goal.

You may have heard of Fitness RX through the competitions they host. They host many competitions, focused on the fitness level and achievement of selected women. These are really interesting and motivating stories too!

It is not just their magazine that is extremely helpful, but their website as well. They have many workout videos and exercise tips to guide you as well as a radio show on Mondays @ 8PM EST with Ms. Bikini Olympia Sonia Gonzalez and Adela Garcia, a five-time fitness olympia!

This is truly a great magazine for someone who wants to achieve or maintain his or her ideal weight and body shape! It gives you the keys and tips in order to lose weight and gain muscle.

The October issue features a five-day total body makeover. If you’re looking to get fit and in the best shape of your life - I would highly suggest getting a subscription to Fitness RX for Women! Do you read this magazine? Let us know by tweeting us @PierceMattiePR!

October 24, 2011

Best Gyms in NYC: Blink Fitness

Blink Fitness is a fairly new fitness chain brought to us by the luxury fitness and wellness club, Equinox. They have opened up three well-organized complexes across New York in Yonkers, New York City, and Paramus, New Jersey. Blink clubs offer over 160 cardio machines and a variety of weight training instruments to help us stay fit and healthy.

One of the best aspects about Blink Fitness isn’t just their clever tag-line, “Everybody Blinks”, but their amazing monthly membership of only $20. For a fresh, welcoming, and inspiring gym complex their monthly fee is minimal, whereas your experience and outcome will be substantial. Another great piece about Blink, that I am certainly a fan of, is that they are reported to have diligent supervising staff as opposed to personal trainers. I much prefer this, because whenever I go to the gym the trainers are always walking around and I often feel intimidated when doing my workout -- resulting in me getting pushed out of my workout-focus and mind-set.

If you’re looking for an affordable fitness membership that offers access to a great gym complex Blink is a definite way to go. Their website contains location information as well membership sign up - so registering is fast and easy.

Be sure to check out Blink Fitness to stay in shape during the colder months ahead. Are you a member there? Tweet us your thoughts @PierceMattiePR!

October 31, 2011

Indoor Cycling and Fitness with Flywheel Sports

Flywheel Sports is a new and revitalizing way to workout. Flywheel combines indoor cycling with talented and thoroughly experienced instructors along with great upbeat music, to give you one of the most enjoyable and effective workouts you’ve ever had. It is reported to be one of the best fitness studios in New York and holds the most prestigious trainers that not only coach and motivate you through each cycling class, but join in the workout - so they are sweating and working just as hard as you!

Flywheel Sports has locations all across New York, with each studio offering many instructors and classes. Not only does Flywheel provide a great workout technique with established fitness experts, but also their atmosphere and environment is both inspiring and encouraging. By offering high-end bikes for members to use, a clean workout area, and modern design aspects, they have achieved an ultimately motivating and bright fitness studio.

If you are eager to try Flywheel and see what everybody is talking about, you don’t have to purchase a full membership, you can purchase single rides, 5, 10, or 20 rides which enable you to experience the cycling classes as a member would - And a great way to try it out and see if indoor cycling is for you. For those who want to try, but don’t live in New York, Flywheel also has studios located across Florida and Chicago.

Indoor cycling is perfect for those who like to cycle and want to stay fit! Have you tried Flywheel Sports? Tweet us what you think @PierceMattiePR

November 7, 2011

Military Style Workout: Warrior Fitness Boot Camp

Working out in a regular gym facility with all the same machines and circuits can start to make you feel unmotivated by routinely conducting the same workout, using the same muscles while ignoring others. One of the finest ideas that steers away from that routine workout is brought to us through Warrior Fitness Boot Camp. This fitness program is an indoor obstacle course run by ex-marines. The obstacle course is designed so members, or as the instructors refer to as ‘warriors’, are constantly working different muscles - some that you have never used in a workout before. These ex-marine instructors encourage and motivate you throughout a marine-like workout, giving you a taste of what they went through and what goes on in the marine. The instructors design no workout alike, which enables warriors to constantly be working different muscles for an ultimate workout with amazing results.

Warrior Boot Camp is flooded with good reviews and feedback, everyone that has joined admits that it is extremely difficult, but even more rewarding - In regards to health, weight loss, stamina, and ultimately confidence. The group of warriors you are with enable great motivation among everyone in the class, which leads to a more rewarding workout. 

The facility is located on 35th Street in New York City, and because it is an indoor facility it is available and open to us all year long. The schedules run 7 days a week, with classes (each an hour long) starting as early as 5:30AM and late as 7:30PM - So it is definitely possible to input a warrior workout into your busy schedule. For more information and updates be sure to like their Facebook page, and follow Warrior Fitness Boot Camp on Twitter @WarriorFitness.

Have you experienced the marine-style workout? Let us know what you think @PierceMattiePR.

November 22, 2011

The Yoga Back Book with Stella Weller

As I write this hunched over at my desk for the last 8 hours, my back screams in pain. So what more appropriate book to write about than The Yoga Back Book: The Natural Solution to Freedom from Pain by Stella Weller. The book covers yoga stretches, exercises and other relaxation techniques as a means to gently promote spinal health without drugs or surgery.

Yoga fanatics know that the poses and breathing help you to become more aware of your body's posture, alignment and patterns of movement. It also makes your body more flexible and helps you to relax even in the most stressful situations. 80% of people complain about back pain in one way or another, and learning some simple techniques without a pricey gym membership for Yoga classes, may be effective way to relieve some pain. 

Weller's book is available for pre-ordering for about $13 on Amazon. Have you used Yoga to help alleviate back pain? Tweet us @PierceMattiePR.

November 28, 2011

Fitness NYC: Dance Your Way to a Holiday Body

Many recent studies have revealed that the best workout to melt away your belly fat and achieve definition is not weight training, not running with cardio machines, but dancing! Dancing is said to be the absolute best exercise to get rid of excess fat, especially around your mid-section - Not to say that you can dance for a half hour and then reward yourself with a hot fudge brownie or a plate of greasy French fries… however dancing may help you target your trouble areas better than alternate exercises.

If you have the opportunity, dancing with a partner encourages your participation and you can push each other to enable for a better workout and ultimately, better outcome. However if your exercise patterns and schedule does not allow you to dance with a workout-buddy, dance workout DVDs are great for quick and fun workouts that you can accomplish on your own. A fun type to try is Salsa dancing - the “SalsaCrazy” Dance DVDs are popular and reported to be fun and energizing lessons. Another different type to try Hula dancing - these moves are said to strengthen your arms and core. A good DVD to try is “Hot Hula Fitness (Anna-Rita is the girl featured in the Turbo Jam workout series.)

For the adventurous ladies… the intense strength and muscle one can build from pole dancing is amazing. The exotic art form allows you to use muscles you never even knew you had. A really fun fitness center, which I had the pleasure of being a part of their Coyote Ugly class, is Flirty Girl Fitness. They offer a variety of workout classes, and provide a feminine and exciting environment, with locations all over the States. Another similar fitness center is NYC Pole Dancing, offering exercise classes as well as parties and events - A lot of fun for Bachelorette Parties too!

My favourite form of dance in terms of a great workout is Hip Hop - It gets your heart rate up and is actually makes sweating fun and enjoyable. What's your favourite style? I'm sure after attempting some of these fitness styles we will be able to - somewhat - relate and imagine more vividly what they are talking about on Dancing With The Stars. 

Have you tried any of these dance fitness approaches? Let us know by tweeting us @PierceMattiePR.

November 29, 2011

Post Thanksgiving Diet Plan

Most of us here at Pierce Mattie are feeling that tug on our waistbands after our Thanksgiving (over)indulgence. Are you? As we head into holiday party season, we know we don't want to put on any more weight...and wouldn't mind losing a few pounds in the process.

Here's a few easy tips to do just that:

Hide the candy: OK, this is a no brainer, but it is entirely possible that you still have that bag of candy hanging out from Halloween or those delicious marshmallow trees you can only find during the holidays hiding in your closet. Forget them. Sugar converts to fat. There is truth to the saying a moment on the lips, a lifetime on the hips.

When Holiday shopping, park far out in the lot. Get in some extra exercise by avoiding the chaos of trying to obtain that coveted front space at the mall or department store and park further out in the lot. This also gives you the opportunity to work those arms when carrying the bags back when you're done shopping.

Pack small healthy snacks to munch on throughout your work day. You know it and we here at Pierce Mattie know it, you cannot avoid the daily holiday treats that make their way into the break room. If you pack small amounts of carrots sticks, celery, peppers, etc. you'll be less likely to dive into that Harry and David gourmet basket...or at least consume less of it.

Dieting during the holidays really isn't feasible, especially when every commercial and invitation you get makes food the main feature. Try things that are easy for you and that will make losing the weight for that holiday dress that much more attainable.

Have some tips? Tweet us @PierceMattiePR.

November 30, 2011

Pierce Mattie PR Seeking Fitness & Wellness PR Social Media Interns

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Have you ever dreamed of interning in New York for a beauty fashion PR firm but are not able to get off your college campus, which isn’t located in NY? Now you can!

Pierce Mattie PR is actively seeking Winter/Spring Social Media Interns to work remotely from their dorms. In years past our interns have gone on to be published authors, featured in the New York Times, received college credit and most importantly learned the ropes of fitness and wellness social media from our in-house experts.

All Applicants Should:

  • Be pursuing a degree in; Journalism, English, Public Relations or Marketing
  • Able to spend at least five hours a week doing research and writing
  • Be in their junior or senior year of college
  • Have a strong passion for fitness and wellness
  • Understand the scope of online networking and social media
  • Have strong writing and editing skills
Duties:
  • Writing blog posts, penned under your own name
  • Twitter & Facebook activity
  • Adhere to a weekly conference call w/ our Corporate Communications Director

About Pierce Mattie PR Launched in 2001 by lifestyle editor and expert Pierce Mattie. Pierce Mattie PR remains the industry leader in communications for fashion, beauty, jewelry brands alike with growing divisions in home furnishings and lifestyle products. Executives at Pierce Mattie PR are noted for being high energy, hyper-educated, tech driven and very strategic with their media campaigns. Pierce Mattie publicists have won numerous awards.  

HOW TO APPLY - PLEASE EMAIL TO Shannon@PierceMattie.com RESUME & WRITING SAMPLES

December 5, 2011

Shea Vaughn’s Breakthrough: The 5 Living Principles to Defeat Stress, Look Great, and Find Total Well-Being

 

As we’ve all seen and heard, one of the best ways to get fit and relieve stress is through yoga and pilates. Vince Vaughn’s mother, Shea Vaughn has lived her life in belief that stress and negative attributes can be eliminated through yoga and exercise practices.  - And as we can all see in the above image, for a woman in her seventies…. She looks ah-maz-ing!

Shea has written a book that shares her knowledge on how to live a healthy and positive lifestyle. Shea Vaughn’s Breakthrough: The 5 Living Principles to Defeat Stress, Look Great, and Find Total Well-Being contains her thoughts and advice on how to achieve a healthy and successful life. The 5 living principles she refers to are: commitment, perseverance, self-control, integrity, and love, all of which contribute to anti-aging and stress-relieving methods.

Shea uses yoga, tai chi, martial arts, dance and pilates to stay fit and healthy along with a positive and committed mind sight. In her book she explains and guides you how to achieve this ideal lifestyle.

Breakthrough is a good learning and inspiration tool to kick off your new healthy and fit lifestyle. What better way to being a new year with a new, healthier and stress-free lifestyle?

Are you going to read Breakthrough? Also a good Holiday gift idea for those on your list. Let us know what you think @PierceMattiePR.

December 13, 2011

Exercise Public Relations: Barefoot Workouts Still Abuzz

Working out barefoot is apparently all the rage lately. From Barefoot athletic shoes to literally jogging barefoot, the fitness industry is pushing for what they feel is a safer alternative to sneakers-- your bare foot. Personally, I'm not sure why it is abuzz lately, as I took dance and modern dance since I was young, in which you practice barefoot. I do, however, cringe when I see anyone going for their morning 5K run barefoot as I can only imagine my foot hitting the pavement along with any sharp item that may be in my path. Ouch.

However, barefoot fitness enthusiasts tout its benefits, stating that you can build a stronger core going barefoot because it allows you to connect with the ground. It's often been said that sneakers give a false sense of a platform when wearing them to work out (if you've ever rolled your ankle, you know this to be true.) 

Are you working out barefoot? Have you noticed a difference in your core strength since doing so? Tweet us @PierceMattiePR.

December 20, 2011

Fitness & Health Communications; CLAY New York City

 

As health and fitness expert Jillian Michaels says, “you can eat your way through any workout.” Who wants to put in all the effort and strength and not see results because you’re pairing your exercise with an unhealthy diet? CLAY is a fitness and health club, located on West 14th Street, designed to help and guide you through all these steps by combining personal training, various fitness classes and spa treatments and best of all, nutrition guidance. Which is perfect, because now there is really no excuse to tell yourself, they are providing all the help you need to lead a healthy, active lifestyle.

CLAY offers different nutrition guidance sessions, my favourite being the “Market Tour” and “Kitchen Renewal.” So you can feel like you’re right out of your favourite lifestyle transformation shows. The Market Tour involves you and an expert taking a trip to the grocery and going over what is healthy and why and what types of food you should stay away from. Similarly the Kitchen Renewal program is a nutrition clean up of your fridge, teaching how to transform your unhealthy habits.

I always find it is best to workout in classes or groups because you encourage each other to push a little bit harder. CLAY provides its members with a variety of fitness classes from yoga and sweat classes to power and core sessions. CLAY offers a number of perfect features that everyone would want in a health club: pilates studio, lounge, concierge and café services, full gym and exercise equipment, personal training and best of all ideal spa services that are perfect for a post-workout recovery session.

Are you a member of CLAY? Try out a trail membership to a luxurious heath club and let us know what you think @PierceMattiePR.

December 23, 2011

How NOT to Pitch Your Fitness Blog to a PR Firm


It's true, as a blogger, I will often tweet about the misguided and often (very) ridiculous pitches I receive from PR firms on a regular basis. I've been pitched everything from electronic cigarettes to wood fireplaces for my...beauty blog. And, typically, you'd see me write about how PR firms need to get over the see where it sticks mentality and understand quality over quantity. However, today I turn my focus to bloggers, because honestly? Their pitches to us here at Pierce Mattie PR, and I'm sure to most PR firms in general, are getting out of hand.

Do I mean the frequency of pitches requesting product has increased? It has, however what I want to focus on is the sheer out amazement I feel over the unprofessionalism that seems to wreak havoc in how they approach us. I'll post the most recent, and one I feel takes the grand prize of all pitches EVER, first (and exactly as we received it):

From: <Name of blogger>
Sent: Saturday, November 19, 2011 7:35 PM
To: Pierce Mattie
Subject: please

Hi I was wondering if there is any way for me to review any of your products ( I would totally love to try all your products), I have a blog and would do a long review of every item that you send me. Please think about it. I would post a link to the review on facebook and on twitter. God bless. I am an un-employed college student, who\'s mom died when I was 15 and who\'s father has never really been in my life (he does not even think I am his). Please allow me to do this review it would be helping me out as I am just starting to do product reviews. I have been doing book reviews for a while now but am wanting to review other items.Thank you in advance. I am really looking forward to hearing from you.

God bless and take care.
<Name of blogger>
P.S here is a link to my blog: xxxx

I honestly have no words...and where do I begin? So is she trying to build the credibility of her blog based on the fact that her mom died and her dad doesn't think she is his...or because she is an unemployed college student looking for free products to write about? I'm not entirely sure...

Next:

Continue reading "How NOT to Pitch Your Fitness Blog to a PR Firm" »

December 30, 2011

Fitness Retail PR: City Sports to Open First Vermont Location

City Sports announced today that it will open a new store in Burlington, Vt. next summer, marking the Boston-based brand's latest retail venture in New England and its first in the Green Mountain state.

Scheduled for a June 2012 opening, the City Sports Burlington store will be located at 35 Church Street, complementing the robust Church Street Marketplace with the retailer's signature offering of athletic footwear, apparel and equipment.

"Being from Boston, we've always regarded Burlington as an epicenter of an active, fitness-oriented lifestyle in New England and a community we've wanted to be a part of for quite some time," said City Sports President and CEO Jeff Connor. "The present opportunity to bring City Sports to Vermont and enhance the unique Church Street culture could not be more perfect, and we look forward to kicking off Summer 2012 with the opening of the Burlington store."

The Burlington shop will mark City Sports' second store to open in the New England area in under a year, joining the Wellesley, Mass. location that opened September 2011. 

For more information on City Sports and updates on the Burlington location, please visit citysports.com

January 9, 2012

Fish Consumption in a Vegetarian World

It seems whenever we try to solve a problem we end up creating another problem in order to solve the original one. Now that problem “A” is solved what are we going to do about problem “B” that was created in the wake of problem “A”? It is frustrating and somewhat depressing always having to choose between the lesser of two evils. We are facing this paradox in the unlikeliest of markets today: seafood.

Seafood is in growing demand so going out and catching a lot of fish puts burden on the wild stocks of fish. To solve this problem fish farming methods were created to help ease the burden on these stocks. Here is the problem: In order to raise fish on a farm you have to catch smaller fish to feed the fish that will be served to seafood lovers. The cycle of lesser evils begins. Or does it?

Researchers at the Institute of Marine and Environmental Technology have developed a plant-based diet for three kinds of popular fish. Basically they have put these fish on a vegetarian diet. Our first thought? What is this going to make the fish taste like? According to the institute taste-testers have not been able to taste the difference between the plant-eating vegan fish and their flesh-eating brothers. Although we are on the right track to solving two problems they have only taste-tested fish that were on a partial plant and fish oil diet, not on a completely plant-eating fish.

There is a good plan set for the future to protect our beloved seafood demands. This is actually solving a lot of problems. It is putting less stress on wild fish stocks. Secondly, ecosystems are fragile and when you start taking species out of this delicate balance something sooner or later is going to get thrown off. Finally (and probably most important to us), we get to enjoy our healthy and sought after seafood.

Tweet us your thoughts @PierceMattiePR.

*Photo source: delish.com

January 11, 2012

Wellness Public Relations: Amazon Responds to the Online Grocery Trend with AmazonFresh

 

Along with keeping up with the resolutions of the new year, not only comes staying physically fit through exercise, but by way of healthy eating as well.  Not to say that either of these practices are obligatory, yet combining both actions is the most efficient way to a healthier and better looking body. For a while here in NY, we've had FreshDirect and now Amazon has answered the call for the West coast

AmazonFresh offers many of the same online grocery shopping abilities like ordering fresh produce, the use of mobile apps for iPhone, Android and Windows 7, as well as delivery. However, AmazonFresh has the one thing FreshDirect and their competitors don't have...AmazonNow, which basically is a tab tapping into Amazon.com that you can add to your order. AmazonFresh offers fresh fruits and vegetables and about 15,000 nonperishable choices of groceries as well.  And how can you beat a free delivery offer?

Each customer has the delivery option of either the Pre-Dawn Delivery Process (which is before 6 a.m.) or sometime throughout the day at Doorstep Delivery option.  Right now specific zip codes do apply for the mentioned services in Seattle. 

Do you think we'll begin to see more online grocers like AmazonFresh? Have you tried it yourself?  Let us know at @PierceMattiePR.  

January 16, 2012

Downsize Fitness Motivates the Overweight in Weight Loss Goals

Catering to the overweight, Downsize Fitness of Las Vegas and Chicago, is designed to not only drop those lbs, but to drop those insecurities as well.

It’s never been heard of…a place where skinny people aren’t welcome.  Well, that’s a fact for Downsize Fitness, where in order to be eligible for membership, one must be at least 50 lbs overweight.  In striving toward their weight loss goal of 50 lbs plus, once reached, a member of the gym is considered a graduate and can then begin working out elsewhere. 

The gym’s main purpose is to create a comfortable atmosphere where a client doesn’t feel judged or sized-up…literally.  It is exceedingly common for an overweight gym member to walk into a gym feeling intimidated and even more unmotivated when they are being out-jogged by a bunch of Jillian Michaels and Brock Lesnars.    Downsize Fitness rids one of all those anxious feelings, along with a complementary consultation offered as motivation to get started immediately.  

Do you think this is a clever marketing approach?  Could this be considered discrimination, although it is intended to address a true issue for those looking to lose weight and regain a healthy lifestyle?  Let us know @PierceMattiePR.

January 25, 2012

Pierce Mattie PR Now Hiring: Senior Account Executive

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Job Description

  • Plan and execute client activities in a timely, efficient and high quality manner under the direction of an Account Director
  • Keep client programs on track and ensure all deadlines are met
  • Develop and edit written materials including press releases, online materials and general client correspondence
  • Execute media relations efforts including media list development, pitching and developing strong ongoing relationships with the media
Desired Skills & Experience
  • Minimum four years of professional experience required, agency experience preferred.
  • Strong written and verbal skills, confident style in communicating with clients, and a proven ability to effectively organize and manage multiple tasks
  • Solid client relationship and critical thinking skills
  • Strong understanding of public relations concepts, tactics and media relations.
  • Independence and autonomy with respect to their responsibilities and exhibit a deep understanding of the clients, accounts and industry
  • Strong editorial relationships in the beauty arena
  • Ability to work well with others in both team and independent environments, as well as motivate junior staff
  • Positive, professional, and flexible attitude that lends itself to quality client service
Send resume to: Sonya@PierceMattie.com

Pierce Mattie PR Now Hiring: Senior Account Executive

now%20hiring%202012.jpg 

Job Description

  • Plan and execute client activities in a timely, efficient and high quality manner under the direction of an Account Director
  • Keep client programs on track and ensure all deadlines are met
  • Develop and edit written materials including press releases, online materials and general client correspondence
  • Execute media relations efforts including media list development, pitching and developing strong ongoing relationships with the media
Desired Skills & Experience
  • Minimum four years of professional experience required, agency experience preferred.
  • Strong written and verbal skills, confident style in communicating with clients, and a proven ability to effectively organize and manage multiple tasks
  • Solid client relationship and critical thinking skills
  • Strong understanding of public relations concepts, tactics and media relations.
  • Independence and autonomy with respect to their responsibilities and exhibit a deep understanding of the clients, accounts and industry
  • Strong editorial relationships in the beauty arena
  • Ability to work well with others in both team and independent environments, as well as motivate junior staff
  • Positive, professional, and flexible attitude that lends itself to quality client service
Send resume to: Sonya@PierceMattie.com

January 30, 2012

Hard Gain Diet: The Other End of the Fitness Spectrum

There are a multitude of diets for people that are looking to get in shape. Many try to find the one that is going to be easiest or will produce results the fastest. A diet is a hard thing to do because a lot of us lack the motivation to do it because it is easier to remain idle. Besides, we aren’t that out of shape anyway right? The hardest diet isn’t probably what you are imagining. Some people actually need to gain weight to get in shape.

For a few people that are genetically "cursed" gaining weight can be nearly impossible. You might think it is as easy as just eating a lot and that may be true, but there is more to it than that. Nutrition is a major part of any diet, but for hard gainers it is even more essential. The Hard Gainers Guide have dedicated themselves to helping those not blessed with the ability to gain mass fast.

As a hard gainer eating is the most important thing you can do. You need to be taking in more calories than you are burning. More importantly however, is what you are eating. If you are serious about gaining weight and getting healthy you must intake the building blocks of muscle: Protein, carbohydrates and fats. For details check out the basic and advanced nutrition guides. The Hard Gainers Guide also provides a complete meal plan to get you on your way to achieving results.

Of course having a good workout plan is also a part of gaining weight and converting food into muscle. Hit the gym with a workout plan or maybe a home gym is right for you. For specific questions visit www.hardgainersguide.com.

February 1, 2012

Alternative Wellness Public Relations: Hyland's - A Homeopathic Way of Life

With its unique method and approach to treating disease, Hyland’s provides natural remedies for every member of the family, from the infant to the elderly.  Stringent preparation, on top of a century’s worth of homeopathic practice, Hyland’s health care remedies are endless. 

Hyland’s manufactures products for each of the following categories:  Stress/Sleep, Baby, Children’s Health, Pain Relief, Women’s Health, Digestion, Cough/Cold, First Aid, Seasonal Allergies, Skin, Topicals, Kits, Cell Salts, and Single Remedies. 

Sleep deprived from stress and anxiety?  Try Hyland’s Insomnia.  Rid yourself of worry and restlessness, with no risky side affects.  This product is safe for adults and children. 

Has that pulsating headache returned? Not an aspirin enthusiast?  Check out Hyland’s Migraine Headache Relief.  This all-natural formula is free of aspirin, acetaminophen and caffeine. More partial to topicals than tablets?  Can’t seem to escape that grating leg cramp?  Try Hyland’s Leg Cramp Ointment. Night or day, rain or shine, Hyland’s ointment temporarily relieves cramp symtomps of the leg and calf. These are only a few of the myriad remedies Hyland’s has to offer. (Shannon swears by Hyland's teething tablets! It's the only way she kept her sanity when each of her 4 sons were teething.)

Are you into holistic healthcare?  Have you checked out any of Hyland’s products?  What are your thoughts?  Let us know @PierceMattiePR.  

February 2, 2012

Beverage Public Relations: Health & Wellness with Yogi Tea

Warm up your winter!  There is nothing akin to bubble baths, candles, and a cup of delicious, yet calming tea at the end of your day to unwind and relax before getting some shut-eye for the night.   I was never too keen on my herbal tea preference until Yogi Tea was brought to my attention.

Although we are no longer infants, we seem to still cling to our child-like ways.  What says relaxation more so than soaking in a hot bath with hot liquid (now tea and no longer milk) running through your inner pipe works?  I cannot contrive a greater scenario. 

Yogi Tea proposes a wide variety of teas with many different, delightful flavors, each while serving a different purpose.  Do you yearn for a tranquil something to sip on?  Or perhaps you want to recharge your batteries in the a.m. and aren’t so partial to coffee.  (Neither am I!) 

 

Yogi Tea’s innovative, interactive website prompts you to make an initial decision with choosing your tea first by choosing either: mood, flavor or purpose.  By choosing mood, Yogi Tea asks, “how would you like to feel today?”  By choosing flavor, Yogi simply asks, “what flavor would you like to enjoy?”  And lastly, by choosing purpose, “what benefit would you like from your tea?” is asked to further discover your desires. 

Check out Yogi Tea’s colossal, flavorful selection!  Benefit your life or simply your taste buds! Is this your cup of tea?  (No pun intended!)  If you've tried Yogi Tea tweet us @PierceMattiePR.  

February 6, 2012

Healthy Eating with Kent Rathbun Elements & Restaurants

Chef Kent Rathbun tackled the culinary scene when he won the Food Network's show Iron Chef America with his brother Kevin Rathbun in 2008. Kent has been perfecting his passion for the culinary arts since the tender age of 9 years old. He studied in several cities such as Dallas, New Orleans, and even Bangkok, Thailand. Throughout his travels he picked up tidbits of tricks that contribute to his signature recipes that have leveraged his popularity today.

Chef Kent Rathbun has seven renowned 5-star restaurants, all located in Texas. The themes vary from Pan-Asian cuisine, to wood fire grills and steakhouses, all sure to satisfy anyone’s taste buds. Chef Kent Rathbun has also proven to be a chef for the stars. He has been featured on several television shows and cooks many prestigious meals for events. For instance, he is a regular guest chef for a “Taste of the NFL”, and has cooked for the 2001 Inaugural Ball. Most recently, Rathbun was able to personally cook his signature Lobster Shooters for Oprah, during a small screening party for the movie Red Tails.

Aside from operating his seven restaurants and cooking for celebrities, Kent has his own product line called “Kent Rathbun Elements”. This line features various sauces, marinades, and dressings. These may be simple condiments, but will add exceptional flavor to daily household meals. The products are available at all Central Market locations; however, if you do not reside in the Texas area, you can also enjoy these savory additions by purchasing Kent Rathbun Elements on www.kentrathbun.com.

Although, Kent Rathbun remains faithful to his mouthwatering dishes, he still strongly believes in maintaining healthy eating habits. After he realized the importance of healthy eating, Rathbun incorporated some of his healthy lifestyle choices into the dishes served at his restaurants. He even offers cooking classes for $400 per class, which demonstrates cooking techniques that anyone can learn. One of his classes called “Farm to Table” encourages and teaches people how to cook healthy meals straight from fresh foods grown locally.

Finally, Kent Rathbun is an advocate for subscribing to weight loss programs via mobile technologies. He relies on the Weight Watchers mobile application to help with the lifestyle changes necessary to transition to healthier diets and lose weight. After becoming acquainted with the program, he as ultimately found the balance between savory and healthy.

Have you ever tasted Kent Rathbun’s tasty treats? How do you balance taste with healthy eating habits?Tweet us @PierceMattiePR

February 7, 2012

Tough Mudder: Taking Marathon Fitness to the Next Level

What is the most boring thing in the world? A question subject to opinion, but I think we can all agree that running is boring (good for you, but boring). Worse still is watching someone run. Marathon runners deserve all the respect in the world because it is an accomplishment to be proud of. However the fact remains that it is hard to watch someone run for a couple of hours. Tough Mudder has designed an obstacle course marathon that challenges the entire body and is fun to watch.

Tough Mudder was designed by British Special Forces to test not just how far you can run, but also overall physical strength, mental toughness and camaraderie (imagine that). Teams make their way through a 12-mile obstacle course of walls, fire, ten thousand volts of electricity and of course mud. Obstacles include the Kiss of Mud where the runner crawls through sticky mud underneath barbed wire, the Chernobyl Jacuzzi, a tub filled with 200 bags of ice, and the Funky Monkey which is the most intense set of monkey bars you have ever seen.

You are not let alone if you want to see how tough you really are. There are basic fitness requirements and a complete workout program for Tough Mudder on their website.  If you are ready to break out of the same old routine and challenge your body you can find a Tough Mudder event near you at toughmudder.com

Have you tried it or watched this marathon? Tweet us @PierceMattiePR.

February 13, 2012

Fresh Maine Lobsters from Hancock Gourmet Lobster Company

Lobster is not only delicious and considered a luxury food item, but it also offers health benefits such as Zinc, Phosphorus, Vitamin B12, Copper, and Selenium, is also low in cholesterol, saturated fats, and calories.

Lobster (especially from Maine) is so delicious and buttery; it melts in your mouth and you avoid looking at your plate because you never want it to be gone. It is a delicacy that you wish you could experience more and more every time it touches your lips.

Thanks to Hancock Gourmet Lobster Company based in Maine, it is a delicacy you can now experience more regularly. Hancock Lobster Company has a full array of lobster and seafood that will deliver right to your front door so you can enjoy lobster in the comfort of your own home.

Not only can you order Lemon Butter Tails (4 -5oz. tails for $80) but you can also order Live Main Lobsters (4 -1.25lb lobsters for $115) and cook them yourself. Order rich and delicious lobster and seafood that will melt in your mouth for your family dinner or impress your guests at your next party with Hancock Gourmet Lobster Company crab cakes ($47 for 6), crab dip ($56 for 2- 14oz containers), and lobster flatbread ($33) (pictured). Your party will be the talk of the town and everyone will leave craving more or wishing they could go to Maine!

Have you tried Hancock Gourmet Lobster Company? Tweet us @PierceMattiePR.

February 17, 2012

Winter Fitness Trend: Snow Kayaking

 

A new winter fitness trend has merged. Snowboarding, skiing, and sledding have been a prominent means of exercise and simply just a leisure activity for many years. But have you heard of snow kayaking? As arbitrary as it sounds, snow kayaking has become a great way to keep in shape in our powdery areas. Although a very dangerous activity, the extremities of this sport applies to its level of intensity as a workout as well.

Not much of a daredevil? I know my incentive would be the discovery of an entertaining workout different than those of my daily monotonous gym routines. Depending on the steepness of a slope, the speed and danger may not be as severe as other higher hills. It is very common that snow kayakers, whom are really into this particular activity (the ultra-extreme snow kayaking participants) will wax the bottom of their boats, just as you would wax a surfboard, in an attempt to excel on the ice. It is very common that these individuals will reach close to 40 miles per hour!

As a fun alternative to sledding, snow kayaking allows more control among the individuals in the boat by using the paddles for steering. Yes…there’s more control…but more control doesn’t necessarily mean less dangerous. In fact, since this sport is considered to be quite the extreme of sports, it is not permitted by many ski resorts.

Have you been snow kayaking? Tweet us @PierceMattiePR.

February 21, 2012

Burn Fat and Increase Your Energy with Fitness Craze Zumba

Working out can always be a drag.  You dread waking up in the morning because you know you should work out at some point in the day, but you can think of a million other things you have to do or should do. Maybe it's time to switch up your fitness routine and get in on the new fitness craze and start having fun while you’re working out with Zumba. It is taking over the fitness world!

Zumba began in 1986 in Colombia when aerobics instructor Alberto “Beto” Perez forgot to bring his music to his class and decided to use the Latin Salsa and Merengue music tapes from his car as a substitute. It caught on quickly in Colombia so Beto and two friends moved to the United States in 2001 and launched a line of Zumba home videos in 2002. It has since taken off and classes are now offered all over the country in gyms and private Zumba studios.

Zumba offers great benefits for your mind and body.  Zumba engages you in a full-body workout, it can improve your coordination, and it provides resistance training, as there are fast and slow intervals throughout the workout. Not to mention, you can burn 500 calories or more in an hour!

With the fast paced and upbeat tempo you will never get bored; and don’t fret if you are not a professional dancer because the moves are easy to pick up and you will be a pro in no time. Most Zumba studios also offer beginners classes where the moves are slowed down a bit and more repetitive.

Find a Zumba studio in your area or check with your gym and inquire if they offer Zumba group exercise classes. Classes at private studios can range anywhere from $10 to $20 per class and most Zumba studios offer monthly passes or class packages.

Interested in giving Zumba a shot? Check out these Zumba studios and work with the best instructors:

Misty Clark of M Dance & Fitness in New York City: Misty has great taste in music, is very knowledgeable, and her classes are easy to catch onto as she breaks down the steps. She does her best to accommodate her students, as her classes fill up quickly. So get there early!

Sandy Campanella of SC Fitness in Los Angeles: Sandy is energetic and encouraging, and dedicated to fitness. She is also very friendly and gets to know all of her students and their names.

Lisa Simply of Fit Astoria in New York City (Astoria): Lisa’s classes are a hardcode dance workout and will definitely get you moving and sweating. You will leave feeling pounds lighter.

Have you given Zumba a try? Tweet us @PierceMattiePR.

A Healthier Lifestyle with the Paleo Diet

There are plenty of options if you are looking for the perfect diet. Many of us might have even tried a few of them and not found the results we were looking for. There is a new place to look with researchers and fitness gurus searching in the unlikeliest of places: hunter-gatherer ancestors. It might seem odd at first, but the Paleo Diet is quickly becoming a popular diet option for those who are trying to get healthy and it has the research to back it up.

It has been difficult to define exactly what the Paleo Diet is because it is always changing with time as more research is being done. However, there are a few ideas that stay the same. The idea of the Paleo Diet is based off the diet of our hunter-gatherer ancestors. They were free of many of the diseases that plague us today including obesity, cancer and cardiovascular diseases. For a quick understanding all you need to know is what was available for these ancient people to eat. The answer: Meat, fish, fowl, vegetables, fruits, tubers and nuts. That’s basically all you need to know. If you question whether you should eat something just think if it falls in that list and if it doesn’t then you don’t eat it. Along with what you eat other things to consider are adequate sleep, stress, vitamin D levels and physical activity.

If the Paleo Diet is something you are now considering you can find a complete history, research and resources at thepaleodiet.com. A free quick-start guide offered by Robb Wolf is available on his blog. It includes start guide, shopping list, food matrix and downloadable book to get you started toward a healthier life.

February 27, 2012

Scandinavian Food Trend in NYC with Aquavit, Fika and Smorgas Chef

A specific trend that emerged in 2011 but is heading full force into 2012, is Scandinavian cuisine. Why you may ask? It may just be a brief fascination with the Scandinavian culture but it is possibly the sheer nature of the Scandinavian diet. This diet includes small portions, and fresh, natural foods, which is evolving to be the goal foundation of many American diets. Regardless of the reason, more and more people are taking notice of these cultural treasures all throughout New York City. If you have not yet tried the tasty treats check out one of these Scandinavian spots!

Aquavit 

Aquavit is located in Midtown on 55th Street between Madison and Park Avenues. It features premium Nordic cuisine in an atmosphere that is sophisticated, and classy; perfect for an exotic dinner with your friends. If you are not dining in the any of their private dining rooms, you can have a relaxed night out in the lounge which features a full bar and signature aquavit beverages such as the Aquavit Negroni. As for the dinner dining options, four and seven course meals are available that will cost approximately $89 and $115 per person respectively.

Smorgas Chef

Although this restaurant serves Scandinavian food, it knows the on-the-go lifestyle of the typical New Yorker. Smorgas Chef describes itself as a place casual enough for an impromptu delicious meal, yet sophisticated enough for a planned romantic date night. It has three locations throughout the city, in West Village, Wall Street, and at the Scandinavia House Cultural Center in Midtown. All Smorgas Chef entrees range from $16-$30 with a flat rate of $12 for all cocktails. If you happen to live near any of the Smorgas Chef locations, you can even take advantage of their delivery services on those lazy nights or weekends. If you try all three locations and still end up begging for more Nordic cuisine, check out the Chef’s new French-Scandinavian Creperie called Crepes Du Nord in the Financial District!

Fika

A prominent aspect of Scandinavian culture is the midday break for tea and coffee. If you are anything like me, and thrive off of my daily dose of caffeine, you may want to include Fika into your daily routine. Located in Central Park South, the Flatiron District, and the Financial District. Here you can truly indulge in the Swedish way of life by taking a coffee break to enjoy Fika’s delicious gourmet. Once you have had the coffee, it would be a dishonor to turn down their “choklads” to kick start your day. Additionally, their lunch and breakfast menus include delectable Swedish flavors to compliment your coffee and chocolates.

What are you favorite Scandinavian Spots in NYC? Tweet us @PierceMattiePR.

March 6, 2012

Fitness Tips for Marathon Training

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Health and fitness is all about goals. You know when you have a big trip planned and you spend time anticipating your trip by shopping, working out, or planning? Think of your trip as a goal, something you are working towards. Whether it be a weight loss goal, calorie intake goal, or hours clocked at the gym goal, remember that it is important to set goals to keep yourself working towards something. Goals have to be attainable and realistic – start with short-term goals and then once you’ve built up the stamina strive towards more long-term goals.

I like to think of running in terms of goals. While I am running I set goals for myself along the way such as “sprint to that tree” or “just make it to that blue truck.” But more than that, I like to set goals for myself in terms of how far I run, distance wise. As we begin to encounter beautiful weather what better way to enjoy it then by setting running goals. You can start with a mile, then work your way to a 5k, 10k, half-marathon and eventually up to a full marathon.

As you begin to set and meet your running goal it is important to keep your body safe from injuries – or your goals could be dead in their tracks. Here are a few tips while you’re attaining your running goals:

1. Stretch. No matter how long or short your run is, to prevent injuries it in imperative that you stretch correctly every single time you run.

2. Rest. Listen to your body and learn to tell the difference between being tired from a long day and being tired from too many days of exercise in a row. It is important to take rest days as to not strain your muscles and mind.

3. Set short-term goals while striving for your long term ones. If your long term goal is to run a marathon run shorter races in between to get in the race mindset and see what your race times are.

4. Train in your race clothes. It is important to feel comfortable in your race clothes so you should train in clothes that you would wear in the race. Your run will not go as smoothly if you’re uncomfortable in your clothes.

5. Cross-train. It is important to incorporate other cross-training and aerobic exercises. Swimming and biking or yoga and pilates can contribute to your overall fitness and prepare you for your race.

What are your fitness goals? Tweet us @PierceMattiePR

Fitness Tips for Marathon Training

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Health and fitness is all about goals. You know when you have a big trip planned and you spend time anticipating your trip by shopping, working out, or planning? Think of your trip as a goal, something you are working towards. Whether it be a weight loss goal, calorie intake goal, or hours clocked at the gym goal, remember that it is important to set goals to keep yourself working towards something. Goals have to be attainable and realistic – start with short-term goals and then once you’ve built up the stamina strive towards more long-term goals.

I like to think of running in terms of goals. While I am running I set goals for myself along the way such as “sprint to that tree” or “just make it to that blue truck.” But more than that, I like to set goals for myself in terms of how far I run, distance wise. As we begin to encounter beautiful weather what better way to enjoy it then by setting running goals. You can start with a mile, then work your way to a 5k, 10k, half-marathon and eventually up to a full marathon.

As you begin to set and meet your running goal it is important to keep your body safe from injuries – or your goals could be dead in their tracks. Here are a few tips while you’re attaining your running goals:

1. Stretch. No matter how long or short your run is, to prevent injuries it in imperative that you stretch correctly every single time you run.

2. Rest. Listen to your body and learn to tell the difference between being tired from a long day and being tired from too many days of exercise in a row. It is important to take rest days as to not strain your muscles and mind.

3. Set short-term goals while striving for your long term ones. If your long term goal is to run a marathon run shorter races in between to get in the race mindset and see what your race times are.

4. Train in your race clothes. It is important to feel comfortable in your race clothes so you should train in clothes that you would wear in the race. Your run will not go as smoothly if you’re uncomfortable in your clothes.

5. Cross-train. It is important to incorporate other cross-training and aerobic exercises. Swimming and biking or yoga and pilates can contribute to your overall fitness and prepare you for your race.

What are your fitness goals? Tweet us @PierceMattiePR

Fitness Tips for Marathon Training

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Health and fitness is all about goals. You know when you have a big trip planned and you spend time anticipating your trip by shopping, working out, or planning? Think of your trip as a goal, something you are working towards. Whether it be a weight loss goal, calorie intake goal, or hours clocked at the gym goal, remember that it is important to set goals to keep yourself working towards something. Goals have to be attainable and realistic – start with short-term goals and then once you’ve built up the stamina strive towards more long-term goals.

I like to think of running in terms of goals. While I am running I set goals for myself along the way such as “sprint to that tree” or “just make it to that blue truck.” But more than that, I like to set goals for myself in terms of how far I run, distance wise. As we begin to encounter beautiful weather what better way to enjoy it then by setting running goals. You can start with a mile, then work your way to a 5k, 10k, half-marathon and eventually up to a full marathon.

As you begin to set and meet your running goal it is important to keep your body safe from injuries – or your goals could be dead in their tracks. Here are a few tips while you’re attaining your running goals:

1. Stretch. No matter how long or short your run is, to prevent injuries it in imperative that you stretch correctly every single time you run.

2. Rest. Listen to your body and learn to tell the difference between being tired from a long day and being tired from too many days of exercise in a row. It is important to take rest days as to not strain your muscles and mind.

3. Set short-term goals while striving for your long term ones. If your long term goal is to run a marathon run shorter races in between to get in the race mindset and see what your race times are.

4. Train in your race clothes. It is important to feel comfortable in your race clothes so you should train in clothes that you would wear in the race. Your run will not go as smoothly if you’re uncomfortable in your clothes.

5. Cross-train. It is important to incorporate other cross-training and aerobic exercises. Swimming and biking or yoga and pilates can contribute to your overall fitness and prepare you for your race.

What are your fitness goals? Tweet us @PierceMattiePR

Fitness Tips for Marathon Training

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Health and fitness is all about goals. You know when you have a big trip planned and you spend time anticipating your trip by shopping, working out, or planning? Think of your trip as a goal, something you are working towards. Whether it be a weight loss goal, calorie intake goal, or hours clocked at the gym goal, remember that it is important to set goals to keep yourself working towards something. Goals have to be attainable and realistic – start with short-term goals and then once you’ve built up the stamina strive towards more long-term goals.

I like to think of running in terms of goals. While I am running I set goals for myself along the way such as “sprint to that tree” or “just make it to that blue truck.” But more than that, I like to set goals for myself in terms of how far I run, distance wise. As we begin to encounter beautiful weather what better way to enjoy it then by setting running goals. You can start with a mile, then work your way to a 5k, 10k, half-marathon and eventually up to a full marathon.

As you begin to set and meet your running goal it is important to keep your body safe from injuries – or your goals could be dead in their tracks. Here are a few tips while you’re attaining your running goals:

1. Stretch. No matter how long or short your run is, to prevent injuries it in imperative that you stretch correctly every single time you run.

2. Rest. Listen to your body and learn to tell the difference between being tired from a long day and being tired from too many days of exercise in a row. It is important to take rest days as to not strain your muscles and mind.

3. Set short-term goals while striving for your long term ones. If your long term goal is to run a marathon run shorter races in between to get in the race mindset and see what your race times are.

4. Train in your race clothes. It is important to feel comfortable in your race clothes so you should train in clothes that you would wear in the race. Your run will not go as smoothly if you’re uncomfortable in your clothes.

5. Cross-train. It is important to incorporate other cross-training and aerobic exercises. Swimming and biking or yoga and pilates can contribute to your overall fitness and prepare you for your race.

What are your fitness goals? Tweet us @PierceMattiePR

March 13, 2012

Women's Fitness PR: Skinnygirl Fitness Tips Body by Bethenny

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Best known for her hit reality series, ‘Bethenny Ever After,’ Bethenny Frankel has branded not only a name for herself, but an image.  Prior to expanding on her multifaceted tangents of fitness tycoon, author, reality star, and beverage entrepreneur, Frankel was faintly recognized as a natural food chef.  It is to no surprise Bethenny has provided a few beneficial, yet simple fitness tips we can incorporate into our daily lives…aside from sweating to her very own fitness DVDs, ‘Body By Bethenny’ and 'Skinnygirl Workout.'

1.  Keep it within the realm of reality: Bethenny is a believer in keeping diet and exercise realistic.  Many people set extreme goals for themselves containing strict dieting and rigorous exercise routines. "They are not realistic. They aren’t sustainable, and they lead to binge eating (beating ourselves up emotionally and physically by gorging on food) and erratic workout schedules.”

2. Consistency and companionship: Frankel feels that being consistent with your workouts is crucial to maintaining a healthy lifestyle.  She also supports the thought of fitness as a friendship. 

3. Exercise and meal mantra: "Food is not your best friend or your enemy. You are not good when you don’t eat nor bad when you do. The same goes for exercise. Always be good to yourself and love yourself. You will get to exactly where you need to be."

You may not be an avid fan of reality TV, but who better to coach and sculpt our bodies than the fantastically fit Bethenny Frankel?

What do you think of Bethenny Frankel's fitness tips?  Tweeet us @PierceMattiePR.

March 19, 2012

Fitness Apps That Help You Stay Fit

Smartphones are everywhere. If you look around you can probably see a smartphone or something smartphone related. Not only can you seem them, but they have taken over everything (well almost) entertainment, restaurants, and stores. They are everywhere. Now they are taking over an area that you may not have suspected: fitness.

How does a smartphone fit into exercise? It seems unlikely at best. However they have an app for that (is there anything they don’t have one for?) You may be cynical at first but there are a few that you might want to check out. They are designed to motivate and keep you healthy. That can’t be a bad thing.

For staying in good shape the Workout Trainer by Skimble may be something do go download. It is essentially a personal trainer/radio in your pocket. Just plug in your headphones and follow along to the 1000 plus exercises programmed in the app. While you are working out keep track of your exercises as well as you diet with DailyBurn. With this nutrition calculator you can easily track and maintain a healthy diet. Maybe you are feeling a little off or under the weather? Although it is no replacement for a doctor the iTriage app helps you understand your symptoms and even tells you where to go to get help.

Is there a fitness app you can't live without? Tweet us @PierceMattiePR

March 27, 2012

Nutrition Communications -- Natural Health & Beauty Superfruit: Avocado

Although avocados are most likely famous for their annual appearance in Super Bowl party guacamole, most people are not aware of the amazing health and beauty benefits this fruit beholds. While avocados used to have a poor reputation due to its 85% fat content, researchers have recently dispelled myths about this fruit. Currently, avocados are known as a super fruit that excels in nutrition, heart health, skin, hair, and being a tasty complement to ordinary dishes.

Avocados are perfect for anyone who is engaging in an active lifestyle. With the spring and summer months, you now have more opportunities to enjoy the fresh air and exercise outside. To complement your fitness routine, a simple avocado snack can provide you with key nutrients to fuel your body. Avocados have over 13 vitamins including vitamins A, C, D, E and B vitamins. Additionally, it has good fats, which are essential in providing energy to the body for the ultimate workout.

If that isn’t enough of a reason to fully add avocados into your diet, they are also known to provide tremendous natural beauty remedies. It can enhance and remedy anything from puffy eyes, dry skin, and hair. This fruit also can create a low maintenance mask to rejuvenate your skin. The only ingredient is the avocado, which you mash and spread evenly on your face, then let sit for 15 minutes. This is perfect if you have dry or sensitive skin that may react negatively to harsh chemicals.

Of course, they are a tasty, nutritious addition to some of your simple salads, soups, and entrée’s. For new recipes to incorporate this nutritious super fruit into your diet, visit Avocado.org  to experiment with some delicious treats.

How do you use this super fruit as a health benefit? Tweet us @PierceMattiePR.

Nutrition Communications -- Natural Health & Beauty Superfruit: Avocado

Although avocados are most likely famous for their annual appearance in Super Bowl party guacamole, most people are not aware of the amazing health and beauty benefits this fruit beholds. While avocados used to have a poor reputation due to its 85% fat content, researchers have recently dispelled myths about this fruit. Currently, avocados are known as a super fruit that excels in nutrition, heart health, skin, hair, and being a tasty complement to ordinary dishes.

Avocados are perfect for anyone who is engaging in an active lifestyle. With the spring and summer months, you now have more opportunities to enjoy the fresh air and exercise outside. To complement your fitness routine, a simple avocado snack can provide you with key nutrients to fuel your body. Avocados have over 13 vitamins including vitamins A, C, D, E and B vitamins. Additionally, it has good fats, which are essential in providing energy to the body for the ultimate workout.

If that isn’t enough of a reason to fully add avocados into your diet, they are also known to provide tremendous natural beauty remedies. It can enhance and remedy anything from puffy eyes, dry skin, and hair. This fruit also can create a low maintenance mask to rejuvenate your skin. The only ingredient is the avocado, which you mash and spread evenly on your face, then let sit for 15 minutes. This is perfect if you have dry or sensitive skin that may react negatively to harsh chemicals.

Of course, they are a tasty, nutritious addition to some of your simple salads, soups, and entrée’s. For new recipes to incorporate this nutritious super fruit into your diet, visit Avocado.org  to experiment with some delicious treats.

How do you use this super fruit as a health benefit? Tweet us @PierceMattiePR.

April 2, 2012

Outdoor Sports and Fitness Apparel with The North Face

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Outdoor activities (especially when the weather is enjoyable) are my absolute favorite. I love when I can spend a few days outdoors and (partially) free from electronic communications. Whether I am hiking, boating, camping, running, or snowboarding, there is one brand that carries clothing and equipment that I turn to: The North Face.

Two lovers of hiking that had a dream to open a small mountaineering retail store started The North Face in the Bay Area in 1968. Since then The North Face expanded to include mountaineering equipment and apparel, skiing equipment, outterwear, sleeping bags, and skiwear. The well-made and reliable products by The North Face now include equipment and apparel for all types of athletes including hikers, rock climbers, runners, skiers, snowboarders, and backpackers.

The North Face has products for the whole family and literally any piece of apparel or equipment you could ever need for your journey. Whether you need heavy and warm clothing for a day of snowboarding or light and airy shorts and tops to prepare for your marathon in the summer, The North Face is sure to support every possible need.

The Women’s Potosi Jacket is sure to keep you dry and warm during the rainy months while the Women’s Tadasana VPR Sport Tank to allow you to move freely while you relax and tone your body in your yoga class, and the Women’s Better Than Naked Cool Jacket won’t disappoint as it keeps you cool and dry on your run. Not to mention, stay stylish in The North Face’s best selling and most popular jacket, the Denali Thermal Jacket.

Are you going to go to The North Face for your outdoor needs? Tweet us @PierceMattiePR. 

April 17, 2012

For Your Health: Certified Organic Herbs from Gaia Herbs

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Since 1986, Gaia Herbs has shown their commitment to growing organic herbs. Located in the mountains of North Carolina, Gaia Herbs has more than 50 crops growing on 250 acres of soil, producing quality, certified organic herbs that have gone through an extremely thorough laboratory process to develop the best product available on the market. 

Distributed at your local Whole Foods, Gaia Herbs can be found in the vitamin/herb aisle with other natural herbal remedies. Herbal products include supplements for body system support, daily wellness and immune system functioning. Online retailers such as Amazon and Pharmaca also offer their retail competitive pricing if the convenience of online shopping is more up your alley. 

Prices range from $7 to $15 per bottle, offering the consumer various packages for money saving opportunities. 

Visit Gaia Herbs main site for information about career opportunities, frequently asked questions and full product descriptions. With all the harmful toxins we ingest on a daily basis, why not begin a vitamin regime to ward off harmful disease and sickness? Your mother probably harps on you to start taking more vitamins, why not begin a healthier lifestyle today.

Do you use any of Gaia Herbs products? Tweet us @PierceMattiePR. 

April 18, 2012

Pierce Mattie PR Seeking Spring/Summer Semester Interns (blog about cosmetics from your college campus)

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Have you ever dreamed of interning in New York for a beauty fashion PR firm but are not able to get off your college campus, which isn’t located in NY? Now you can!

Pierce Mattie PR is actively seeking Spring/Summer Social Media Interns to work remotely from their dorms. In years past our interns have gone on to be published authors, featured in the New York Times, received college credit and most importantly learned the ropes of beauty fashion social media from our in-house experts.

All Applicants Should:

  • Be pursuing a degree in; Journalism, English, Public Relations or Marketing
  • Able to spend at least five hours a week doing research and writing
  • Be in their junior or senior year of college
  • Have a strong sense of style in fashion &/or beauty
  • Understand the scope of online networking and social media
  • Have strong writing and editing skills
Duties:
  • Writing blog posts, penned under your own name
  • Twitter & Facebook activity
  • Adhere to a weekly conference call w/ our Corporate Communications Director

About Pierce Mattie PR Launched in 2001 by lifestyle editor and expert Pierce Mattie. Pierce Mattie PR remains the industry leader in communications for fashion, beauty, jewelry brands alike with growing divisions in home furnishings and lifestyle products. Executives at Pierce Mattie PR are noted for being high energy, hyper-educated, tech driven and very strategic with their media campaigns. Pierce Mattie publicists have won numerous awards.

HOW TO APPLY - PLEASE EMAIL TO Shannon@PierceMattie.com RESUME & WRITING SAMPLES

April 23, 2012

Vegan and Vegetarian Hot Spots in NYC

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I find that more and more people are looking toward a vegetarian or vegan diet. Whether it is to detoxify the body of impurities or chemicals, or refrain from consuming animal byproducts, it is evident that the vegan movement continues to grow indefinitely. The most difficult task for vegans is to enjoy cuisine at a restaurant that caters to those dietary needs.  Overcome those difficult outings and take a look at a few of these vegan and vegetarian restaurants in New York City!
          
A popular vegan restaurant in New York is Blossom located in Chelsea. It is a quaint but upscale restaurant that offers a wide array of vegan options. The restaurant is open for dinner every night and open for brunch on the weekends. Some of the featured items on the menu include Seitan Scaloppini, Lemongrass Crusted Tofu, and Lasagna. For dinner, the entrées typically range from $18 - $22. There are two additional Café Blossom locations on the Upper West Side and West Village for a more casual setting.

Candle 79 is another vegan hotspot located on the Upper East Side. They pride themselves on serving organic cuisine by promoting sustainable practices in their business operations. An interesting aspect of the restaurant is that along with organic meal specials, are their “Eco Cocktails”. Some of these include Strawberry Fields, Rasa and Rum, and Tropical Sage which all feature organic ingredients. Candle 79 is open for brunch, lunch and dinner at specific times throughout the week.

Dirt Candy is creatively named for its commitment to the vegetables that grow and are natural pieces of the earth. The restaurant is located in East Village and opened in October 2008 by Chef Amanda Cohen. She is a graduate of Natural Gourmet’s Chef Training Program and has a history of working with vegetarian and organic restaurants. She opened Dirt Candy to pursue her love for the industry. Dirt Candy features creative and intricate dishes with simple names such as “Cucumber” and “Corn”. These entrées are between $17-$19 and can easily be made vegan dishes upon request.

Have you been to any of the vegan and vegetarian restaurants in New York City? Tweet us @PierceMattiePR.

April 26, 2012

Luxury Fitness: California Fitness Camp

 

Fitness resorts are all the rage as fitness goers long for a mix of fun in their workout program with long lasting results. These camps or live-in type fitness programs offers something for everyone that help you with a lifestyle change rather than simply focusing on a diet or just exercise. California Fitness Camp has been getting media attention, especially because it's not just a 1 week stay as if being on vacation, some residents are there for months to transform their eating habits and workout regimen.

California Fitness Camp starts off with a full body analysis, so that you know what your baseline is in order to watch the transformation as you work through your time there. And as everyone's needs are different, they customize a fitness plan that caters to you. Food is prepared by a 5-star chef, but in order to make sure that healthy meal preparation is something you can carry out once you are back in your own home, they also offer education and cooking classes on healthy eating habits, recipes and even how to manage food on the go. And of course, your mental attitude plays a big role in your weight loss success, so spa treatments are incorporated into your stay.

California Fitness Camp is located at the 5-star La Costa Resort & Spa in Carlsbad, California. The grounds are gorgeous and the luxury accomodations would motivate anyone to want to book their stay here to get in shape.

Would you consider a live-in resort such as California Fitness Camp for your exercise and weight loss needs? Tweet us @PierceMattiePR

April 30, 2012

5 Summer Fitness Sports to Get You in Shape

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The weather is beautiful and I want to be outside.  The mild winter we had didn’t keep me indoors for too long, but as soon as the sun starts to shine I begin to go a bit stir crazy no matter how active I have been.  Being locked up inside whether in an office or at home is a tease and makes me crave the weekends and my summer vacations. 

Beautiful weather activities usually include a nice bike ride, a picnic, or a sunset run but don’t you ever want to do something different to make that weekend just a little bit more adventurous? I don’t know about you, but waking up the next day with sore muscles from a fun activity seems so much more worth it than waking up sore from an hour spent at the gym. So here are a few fun and new ways to get outdoors and enjoy the weather:

1. Kayaking. This is definitely a great way to enjoy being outdoors and get a good workout. A lot of lakes (and even rivers but if you are new to this sport I would suggest the calmer waters of a lake) have classes to teach you how to kayak and even have equipment for you to rent.  Be sure to check out L.L.Bean for all of your kayaking essentials.

2. Jet Skiing. I personally love jet skiing and do it as often as I can. It is a great way to get on the water on a beautiful day and just have a blast. Make sure you wear a lot of sunscreen and don’t forget the life jacket. Check with your closest lake or sporting goods store for jet skiing rentals and equipment. While not necessarily fitness...jet skiing does get your outdoors and active!

3. Golfing. Summer mornings and summer nights are my absolute favorite, so why not get out and play a round of golf as the sun is coming up or setting?  Most golf courses have specials for night golf, which can be a lot of fun as long as the mosquitos have gone to bed for the night. Check out PING for all of your golf needs.

4. Hiking. This is the ultimate outdoor adventure for a beautiful day.  Pick a day that isn’t going to be unbearably hot and find a hike with a beautiful view or a lake to jump into to make it that much more enjoyable. Check out Keen Footwear for the best hiking shoes for your adventure. The Keen Voyageur is the best hiking shoe for summer!                                                                 

5. Zip-Lining. Have you ever wondered how your favorite or local ski resorts make any money during the summer? Well they have these huge mountains with beautiful scenery that are perfect for zip-lining. I went for my first time last summer and fell in love. Make a weekend out of it and get some outdoor time in while experiencing a beautiful view as you’re gliding down a mountain.

Regardless of how you choose to spend your beautiful days, if you are outdoors don’t forget the sunscreen!

How are you going to spend your free time this summer to squeeze in some outdoor fitness? Let us know @PierceMattiePR

May 10, 2012

Pierce Mattie PR Seeking Summer Interns (blog about fitness from any location)

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Have you ever dreamed of interning in New York for a fitness PR firm but are not able to get off your college campus, which isn’t located in NY? Now you can! 

Pierce Mattie PR is seeking Summer Social Media Interns to work remotely. In years past our interns have gone on to be published authors, featured in the New York Times, received college credit and most importantly learned the ropes of fitness social media from our experts.

All Applicants Should:

  • Be pursuing a degree in; Journalism, English, Public Relations or Marketing
  • Able to spend at least five hours a week doing research and writing
  • Be in their junior or senior year of college
  • Have a strong sense of wellness
  • Understand the scope of online networking and social media
  • Have strong writing and editing skills
Duties:
  • Writing blog posts, penned under your own name
  • Twitter & Facebook activity
  • Adhere to a weekly conference call w/ our Corporate Communications Director

About Pierce Mattie PR Launched in 2001 by lifestyle editor and expert Pierce Mattie. Pierce Mattie PR remains the industry leader in communications for fashion, beauty, jewelry brands alike with growing divisions in home furnishings and lifestyle products. Executives at Pierce Mattie PR are noted for being high energy, hyper-educated, tech driven and very strategic with their media campaigns. Pierce Mattie publicists have won numerous awards.

HOW TO APPLY - PLEASE EMAIL TO Shannon@PierceMattie.com RESUME & WRITING SAMPLES

May 14, 2012

Marketing Nutrition to Anti-Age

Beauty from within no longer just means you have a great personality... Nutrition is becoming just as popular in the beauty industry as are the products meant to combat anti-aging. Between beauty supplements, Vita-Mix smoothie mania and recipes targeting various skin issues (inflammation, restoring tissue, healing, etc.), if you have a product with any nutritional value that benefits those looking for anti-aging products, now is the time to promote it.

From superfruits to veggies, the key to all anti-aging products are the antioxidant benefits they provide the skin. Kale is one such veggie that promotes healthier skin between cooking it up, eating it in a salad or mixing it into your smoothie. As are any food that contains Vitamin C (restores tissue and vibrancy to skin), Vitamin A (for oral health--healthy gums = a healthy smile), Vitamin E for better complexion, etc. 

Taking cue from beautiful women abroad in France and Scandinavia, their skin is naturally beautiful because healthy eating is part of their culture. If you need some inspiration to find the right fruits and veggies to target the right nutritional track for your skin based on your age, do a search on Pinterest. Such a great resource of recipes and ideas to get you started.

Which foods are you incorporating into your diet for better skin health? Tweet us @PierceMattiePR

May 21, 2012

Green Gym Marketing & PR

People go to the gym for a variety of reasons, but one thing they all have in common is that they put a lot of effort and energy into burning calories and building muscle. Many of those people, if given the opportunity, would go to a gym that kept the environment in mind when operating their facility; since, as we all know, gyms use up a lot of electricity and space.

Two green gyms come to mind that are doing it right and people are noticing. The Green Microgym in Portland, Oregon and Green Fitness Studio in Brooklyn, New York. Both operate their gyms in different ways, but with one common goal: a greener gym that takes less from the environment.

The Green Microgym uses green fitness equipment from PlugOut (which also sells equipment for home use as well.) PlugOut harnesses the energy created from people working out and subsidizes the electricity needs of the gym. It's a great way to focus on the energy you are creating rather than the calories you are burning and still get the same great physical results in the end. The Green Microgym also uses solar panels, recycled toilet paper and renewable source flooring. 

Green Fitness Studio is impressive with it's long list of ways they are green. From bamboo floors to to recycled rubber to self powered gym equipment to a living rooftop, Green Fitness Studio has really taken it the extra mile.  

What ways are your fitness center going green? Tweet us @PierceMattiePR. 

Green Gym Marketing & PR

People go to the gym for a variety of reasons, but one thing they all have in common is that they put a lot of effort and energy into burning calories and building muscle. Many of those people, if given the opportunity, would go to a gym that kept the environment in mind when operating their facility; since, as we all know, gyms use up a lot of electricity and space.

Two green gyms come to mind that are doing it right and people are noticing. The Green Microgym in Portland, Oregon and Green Fitness Studio in Brooklyn, New York. Both operate their gyms in different ways, but with one common goal: a greener gym that takes less from the environment.

The Green Microgym uses green fitness equipment from PlugOut (which also sells equipment for home use as well.) PlugOut harnesses the energy created from people working out and subsidizes the electricity needs of the gym. It's a great way to focus on the energy you are creating rather than the calories you are burning and still get the same great physical results in the end. The Green Microgym also uses solar panels, recycled toilet paper and renewable source flooring. 

Green Fitness Studio is impressive with it's long list of ways they are green. From bamboo floors to to recycled rubber to self powered gym equipment to a living rooftop, Green Fitness Studio has really taken it the extra mile.  

What ways are your fitness center going green? Tweet us @PierceMattiePR. 

About Fitness PR

This page contains an archive of all entries posted to Fitness PR Division in the Fitness PR category. They are listed from oldest to newest.

Fitness Media is the previous category.

Fitness Press Room is the next category.

Many more can be found on the main index page or by looking through the archives.

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