Fitness PR Division

A Master Class in PR Partnerships at 24 Hour Fitness 

California based chain, 24 Hour Fitness, has choosen celebrity endorsed centers as part of their Fitness Public Relations strategy to combat forecasted consumer frugality. Celebrity endorsements might not be a new form of PR, but the cross-promotional tactic has been enjoying frequent use across many industries recently. High-profile personalities have been linking themselves with clothing collections, perfumes, restaurants, television shows, record labels--it seems no single product/service/idea cannot avoid being branded with a well-known person including fitness centers.

Jeter24 is the latest of 24 Hour Fitness owned gyms to open that feature a superstar affiliation. Derek Jeter was chosen to not only be the ambassador of the New York City centers, but also to be closely involed with the design of the gym. Jeter joins the ranks of Andre Agassi, Lance Armstong, Jackie Chan, Earvin "Magic" Johnson, and Shaquille O' Neil as "24" owners. The chain chose these athletes in accordance with their shared attitude towards physical activity.

24 Hour Fitness has attributed much of their success to endorsement. Their first major one was with the United States Olympic team. The success of this conventional partnership was expected, but left 24 Hour Fitness wondering what other organizations and personalities they could link up with to further elevate their image.

They worked with NBC to launch the reality show, "The Biggest Loser." In exchange for designing the gym that would center the weight loss activities of contestants on the show, 24 Hour Fitness reaped the brand identity benefits of a partnership made in heaven. The fitness chain discovered an edge that would eventually propel them past their competitors (they are now the largest gym in the world in terms of membership).

Judging by 24 Hour Fitness' success, celebrity endorsement is a solid PR strategy. The first Jeter24 location in New York City had 700 members before it even opened it's doors. What is it about an athlete designing a center that makes it more superior than the plethora of choices a Manhattanite has on their side? Do we think we will achieve the determination of Armstrong or the physical perfection of Jeter by working out in their respective centers?

If we see that a luxury fitness center chain is responsible for designing a gym that television contestants use, do we feel we will share their results if we attend that same gym chain?

Whatever the attraction is, 24 Hour Fitness can be an example of successful PR partnerships.

The economy has pushed the home fitness trend to the forefront as one of the preferred methods of working out. Options for your average household fitness center and machines vary in quality and price depending on your needs and preferences. I have been an elliptical fan for a long time, but I have friends that swear by the Life Fitness treadmills when it comes to cardio. If you're looking to build your own home workout, Life Fitness offers great machines based on the same ones you find at the sports clubs:

With 16 Programs, The Life Fitness Club model keeps your running interesting. Life model machines keep track of your heart rate with their wireless and LifePulse technologies. Similar technology can be found on their Elliptical Cross-Trainers and new Summit Trainers.

Yes, exercise is important for good health. But trying to justify that $60-per-month gym membership (especially when your 401(k) just took the plunge of death) causes stress, which is bad for your health. While going to the gym is no doubt great for fitness and socialization, there are still some of us who want to find more affordable ways to get into shape while our economy recovers. So, how can you exercise without creating a hole in your wallet and the ozone layer?

Yes, exercise is important for good health. But trying to justify that $60-per-month gym membership (especially when your 401(k) just took the plunge of death) causes stress, which is bad for your health. While going to the gym is no doubt great for fitness and socialization, there are still some of us who want to find more affordable ways to get into shape while our economy recovers. So, how can you exercise without creating a hole in your wallet and the ozone layer?

I've been away from the gym for almost two weeks now. In workout terms, that is a lifetime or a critical bounce back to the gym bandwagon period. What I decided to do was walk over to the nearest Modell's Sporting Goods store and see if I could pick up a set of dumbbell or barbell weights.

My girlfriend's running weights weren't going to be enough to keep my muscles in shape. Weight training has so many benefits, I barely know where to begin. Staying in and doing the exercises also saves time and gas. With most core workouts, you can improve your balance thus protecting yourself from unnecessary injuries. Weights can also work to strengthen your bones retarding bone loss and increasing bone density, increasing lean muscle tissue and metabolism will in turn burn more calories and fat. One of the long-term benefits include combating osteoporosis. A veteran to a few minor gym injuries, I have to remind you to use proper lifting techniques and equipment. Here are a few exercises to get you started:

Cyclists are most known for their unwavering focus on heart health and pedal cadence, but researchers are finding that there is a potential risk of bone density loss when exercising on their bikes.

It’s almost like a war between cyclists and their bones, as they often experience breaks and fractures from accidents and falls, but this time, the war got personal when Andrew Coggan, a cyclist, told the LA Times that he has been recently diagnosed with low bone density.

“Sometimes athletes in their late 20s and early 30s will come in for a femur or a hip fracture, and they’ll be surprised because the fall was really not that bad,” said Dr. Max Testa to the LA Times, a sports medicine physician at the Orthopedic Specialty Hospital in Salt Lake City who routinely treats elite cyclists.  “But we’ll look at the X-rays and see that there is some osteopenia [lower-than-normal bone density] there.”

So why do cyclists experience bone loss?

Since its launch, the iPhone has become all the things anyone could want in a special partner.  It can do everything from giving you directions to your favorite restaurant, to playing a wide array of video clips at the touch of a button.  But never before could anyone fathom the thought of their iPhone becoming their own personal trainer. 

Technology developer iTMP Technology, Inc. developed a fitness tracking and heart monitor system that was designed specifically for the iPhone.  By leveraging the iPhone’s technology, they made the fitness tracking experience sleek, fun and simple. 

How does it work?

As of last Friday, it is spring--finally! This is great news for all the northerners who have been suffering in the snow for months. If you aren't lucky enough to have a home gym and you live somewhere that gets too cold to go outside, you may have taken a break from exercise for the winter season. Don't worry, we did the same thing, and we're not justifying it, but bears can get away with it and so can we!

Well, now you have to stop using the weather as an excuse, because beautiful weather is fast approaching. So, you need to shed some layers, get outside and start moving again. The question is, how can you get motivated? I suggest taking a little trip. You deserve it for weathering the cold for the past season. Plus, it will motivate you to start exercising again. So, where can you go to enjoy some outdoor fun that won't feel like work?

Changing up your workout routine can certainly be stressful. There are so many options and just not enough time! That’s why softball is a great alternative to your same-old regime. The exercises will work your entire body and strengthen your core. Even better, the windmill pitch will tone your biceps, while placing little stress on your arms! Also, gathering your friends for this group activity is a great way to enjoy the sunshine and spend time together while also working out. Group fitness is just one of the consumer trends we'll be seeing this summer.

New compact LifeSpan Elliptical Trainers, made by PCE Health and Fitness (www.lifespanfitness.com), were highly rated in annual fitness equipment reviews of best treadmills and elliptical trainers for 2010. The LifeSpan EL3000i elliptical trainer received a Best New Elliptical award from Treadmill Doctor. "LifeSpan's EL3000i elliptical is a good value for the money," says Treadmill Doctor.The LifeSpan EL1000 elliptical was also highly rated in the elliptical reviews. "The EL1000 has become a reliable choice... one of the better choices this year," says the treadmill and elliptical review group.

LifeSpan ellipticals scored well for reliability, value and ergonomics. "The improvements that LifeSpan made two years ago really showed up well in the market last year. The EL1000 and EL3000i ellipticals are both solid values."LifeSpan ellipticals were also awarded the symbol of manufacturing excellence award earlier this year for combining high quality with innovative, compact design.The compact LifeSpan EL1000 and EL3000i elliptical trainers are carefully designed with details important to consumers. LifeSpan ellipticals are compact to fit comfortably in your home, saving you floor space without sacrificing quality or durability.

The low step up height makes these ellipticals ideal for low-ceiling rooms.In addition to compact size, LifeSpan elliptical trainers are recognized for ergonomic Natural FIT features. Comfortable closely-spaced pedals, uniquely-designed handlebars that narrow the width as your arms extend forward, and a perfected elliptical stride pattern let your arms and legs flow naturally, simulating your body's everyday movement. This natural fit makes your exercise more comfortable, as well as minimizes the risk for injury and decreases the stress to your spine, knees and hips.LifeSpan elliptical consoles are highly functional, simultaneously displaying all information you need to stay motivated.

Engaging workout programs, designed by an Exercise Physiologist, help you achieve your fitness goals whether you want to lose weight, train for a sporting event or simply live healthy.

The EL3000i elliptical trainer also includes a membership in the LifeSpan Fitness Club, a unique online health and fitness management program that keeps track of your exercise data that is automatically saved onto a USB device as you exercise on your EL3000i elliptical.

In the fitness industry, Keiser represents the power in human performance. Keiser has been the equipment of choice for many fitness clubs and organizations. Known for their strength training equipment, Keiser prides itself for making their equipments easy to use, safe, and effective for anyone looking to lose weight, increase strength, endurance and mobility, regardless of their age or physical capabilities.

Keiser's fitness equipment are completely versatile with the ability to accommodate a wide range of users from the orthopedic to the professional athlete. In addition, Keiser gym equipment is also the safest on the market, using consistent pneumatic resistance which was patented 30 years ago by founder, Dennis Keiser. From the specialized single station machines (Air250, Air300, Air350), the strength training POWER Racks, the Infinity Series through cardio and stretch machines, there is a wide variety of equipments to choose from to suit your needs.

Voted the # 1 cardio workout in the country, Urban Rebounder will get you bouncing to a healthier, thinner you!

The Urban Rebounder consists of a trampoline like mat that allows for a continuous abdominal workout. Every bounce contracts your core. This exercising equipment and routine is perfect for any age. The mat absorbs the shock of every jump, so it is very easy on the joints, especially your ankles and knees. The small jumps are enough to increase coordination and balance, reduce back issues and reduce one’s risk of falling. You can also purchase the Kids Compilation with a smaller mat and a kid friendly work out video.

It's no wonder Urban Rebounder is so heavily regarded in the fitness industry. By only jumping a mere one inch off the mat, this cardio routine strengthens and nourishes the heart, helps fight fatigue, improves circulation, reduces blood pressure, lowers cholesterol, strengthens muscles… and the list goes on and on! Dr. Morton, famous health writer, has outlined 30 anti-aging benefits the Urban Rebounder has! With the countless health benefits its offers, there’s no reason not to give it a try.

Have a love for the great outdoors? REI shares this passion and they know the exact gear and clothing you need to get the best experience out of your activities!

REI’s commitment is “to inspire, educate and outfit for a lifetime of outdoor adventure.” The company started in 1938 by 23 mountain climbing friends and it is now the country’s largest consumer organization with over three million active members. Whether it is camping, hiking, cycling, snow sports, or any other outdoor activity, REI is a leading retailer for it and offers a wide variety of necessary equipment- all under REI’s own brand name. If you can think of it, then they likely have it. Some of their top product categories include backpacks, jackets, tents, sunglasses, watches and electronics.

REI offers a huge collection of high quality clothing and shoes for men, women and children. You can find everything, including pants, shirts, jackets, under wear, swimwear, vests, accessories… and the list never ends. REI is the perfect destination to find the appropriate clothing for your adventures.

ElliptiGO, the creator of the world's first elliptical bike, today announced the availability of the ElliptiGO 3C, a new three-speed elliptical bike. The introduction of the 3C expands the elliptical biking category, introducing more consumers to the fun and exhilaration of the ElliptiGO experience. By combining the best elements of cycling with the natural strides of the running motion, the ElliptiGO 3C delivers a high-performance, low-impact workout for all active adults, from casual exercisers to cross-training athletes.  The 3C joins the original ElliptiGO elliptical bicycle, the 8S, in the company's current product line for consumers.

"We created the 3C to deliver a high-performance workout experience with less impact by combining the most popular cardio exercises—running, cycling and the elliptical trainer—into one incredibly fun to use product," said Bryan Pate, co-founder and co-president, ElliptiGO. "The riding experience is similar to that of our original 8S elliptical bike but at a lower price point, allowing us to reach more people with this new form of exercise. We are excited to continue growing the elliptical bicycle category as well as the community of ElliptiGO riders and enthusiasts."

Being able to exercise in the comfort of your own home is a complete luxury. As fantastic as some of the fitness centers are, nothing beats being able to call the elliptical machine your own. With the summer being just around the corner, getting in shape is on the minds of women across the country. Bikini season anyone?

Introducing Pro-Form exercise equipment. With a plethora of butt firming and ab crunching machines, you'll be guaranteed to be able to get in the best shape of your life.

One of their most famous machines? The Ab Glider ($150). This machine enables the user to glide in numerous positions and at the very same time, strengthen your entire core. With two specific motions, a circular burn and arc crunch, you'll be able to work efficiently and burn up to two times the amount of calories than other ab machines.

Pilates has been a popular fitness system since the early 1900s when it was developed by Joseph Pilates in Germany. Until now, it was a technique that used the mind to control muscles in order to increase strength, flexibility and endurance. Now, with AeroPilates, you can develop all four components of fitness muscular strength, muscular endurance, flexibility and cardiovascular fitness. This has the added benefit of burning more calories and losing more weight.

Developed by Marjolein Brugman and Stamina Products, AeroPilates is great for all ages and fitness levels because it is a gentle workout that is designed to give you a lean and strong body. Each apparatus is designed to support your body while providing resistance to strengthen weak muscles and lengthen tight muscles. AeroPilates machines are designed to allow you to perform exercises targeting specific muscles while also challenging your balance and coordination.

The newest craze in the fitness world, Urban Rebounder brings out the kid in you and makes working out fun. Exercise should be something you look forward to in your day and thanks to Urban Rebounder you have an alternative to those dreary gym days.

Inspiration for the alternative exercise stems from the gymnastic world, gymnasts often train on trampolines but only recently did experts begin to learn of the benefits. Even the people of NASA have labeled this exercise as one of the best.

The cardiovascular exercise is easier on your joints than jogging on a treadmill or using an elliptical resulting in a significant decrease in injuries. It can also be almost 70% more effective in burning fat. The aerobic exercise helps strengthen the heart muscle and has been reported to help lower blood pressure. Not too mention it builds muscle strength in your legs, hips, stomach and even arms to help fight flab. The unstable platform also works your balance and posture.

HSN visionary Joy Mangano has helped millions solve everyday household challenges with fun, functional and practical solutions. Her success took off in 1992 with her first hit, the self-wringing ‘Miracle Mop.’ Since its invention, the entrepreneur has continued to crank out household necessities and currently has over 100 patents.

Mangano’s line of fitness equipment includes DVDs, a fitness ‘disk’, and shaping shoes. Her fitness disk helps tone, tighten and sculpt muscles through resistance training. The lightweight, portable disk requires no other equipment and is equipped to work on any floor surface. Always considering the negatives about a product, Mangano ensured the disk would be easy to use, as well as maintain. Clean up is easy, simply throw the neoprene base and fleece pads in the wash or wipe down the plastic disks with a damp cloth.

VibroGym has discovered new methods and technology that has changed the meaning of luxury fitness. While conventional training routines only allow you to use 40-60% of your body’s muscles, VibroGym uses almost 100% of the body’s muscles. So you can achieve much better results within a short period of time. So what’s so unique about this system? It says it right in the name – VibroGym produces vibrations that are transferred to your body, which causes an increase in strength, flexibility, and blood circulation. Besides just improving your fitness levels, VibroGym also helps maintain your hormone balance and reduces stress levels.

There are many different products that you could start with, but it is important to have a goal in mind before starting. I want to introduce some products that I found interesting to you. VibroGym Evolution is a fitness machine that is perfect for both individual and group workouts. VibroGym Beauty Concept is for people whose goals include weight loss, body shaping, anti-cellulite, skin reconditioning and detoxification. The VibroGym Domestic is for busy people who want to be fit because it provides fitness routines for your home. VibroGym Medical is the only certified MDD vibration plate that is used for treatment and prevention of medical problems. VibroGym Bodywear is the perfect fitness apparel because its technology ensures your body is warm during winter and keeps your body cold during summer. This apparel line is perfect for outdoor activities and is worn by many top athletes.

VibroGym has discovered new methods and technology that has changed the meaning of luxury fitness. While conventional training routines only allow you to use 40-60% of your body’s muscles, VibroGym uses almost 100% of the body’s muscles. So you can achieve much better results within a short period of time. So what’s so unique about this system? It says it right in the name – VibroGym produces vibrations that are transferred to your body, which causes an increase in strength, flexibility, and blood circulation. Besides just improving your fitness levels, VibroGym also helps maintain your hormone balance and reduces stress levels.

There are many different products that you could start with, but it is important to have a goal in mind before starting. I want to introduce some products that I found interesting to you. VibroGym Evolution is a fitness machine that is perfect for both individual and group workouts. VibroGym Beauty Concept is for people whose goals include weight loss, body shaping, anti-cellulite, skin reconditioning and detoxification. The VibroGym Domestic is for busy people who want to be fit because it provides fitness routines for your home. VibroGym Medical is the only certified MDD vibration plate that is used for treatment and prevention of medical problems. VibroGym Bodywear is the perfect fitness apparel because its technology ensures your body is warm during winter and keeps your body cold during summer. This apparel line is perfect for outdoor activities and is worn by many top athletes.

VibroGym has discovered new methods and technology that has changed the meaning of luxury fitness. While conventional training routines only allow you to use 40-60% of your body’s muscles, VibroGym uses almost 100% of the body’s muscles. So you can achieve much better results within a short period of time. So what’s so unique about this system? It says it right in the name – VibroGym produces vibrations that are transferred to your body, which causes an increase in strength, flexibility, and blood circulation. Besides just improving your fitness levels, VibroGym also helps maintain your hormone balance and reduces stress levels.

There are many different products that you could start with, but it is important to have a goal in mind before starting. I want to introduce some products that I found interesting to you. VibroGym Evolution is a fitness machine that is perfect for both individual and group workouts. VibroGym Beauty Concept is for people whose goals include weight loss, body shaping, anti-cellulite, skin reconditioning and detoxification. The VibroGym Domestic is for busy people who want to be fit because it provides fitness routines for your home. VibroGym Medical is the only certified MDD vibration plate that is used for treatment and prevention of medical problems. VibroGym Bodywear is the perfect fitness apparel because its technology ensures your body is warm during winter and keeps your body cold during summer. This apparel line is perfect for outdoor activities and is worn by many top athletes.

Are you tired and bored of repeatedly using the same machines at the gym? Bowflex has come out with the ultimate fitness machine that combines a treadmill, an elliptical and a step-climber. Bowflex's Treadclimber is a newly designed machine to help you lose weight in half the amount of time! What you achieve by running on a treadmill for over an hour, you can achieve on the treadclimber in less than 45 minutes! Not only is it proven to burn more calories in less time, but it also minimizes the impact on your joints. 

My favorite aspect of this machine is that you can use it from the comfort of your own home. I find this so much easier and more appealing than going all the way to the gym and then all the way back. What is great about the treadclimber is that you can see results if use it for only thirty minutes a day three times a week. Pick your favorite sitcom show and hop on your treadclimber - a pretty enjoyable way to lose weight if you ask me!

The treadclimber enables you to lead a healthier and more energized lifestyle and is specifically designed so you don’t overcome the machine and are no longer challenged - It has built-in versatility and motivation to keep you losing fat and building muscle.

The treadclimber also comes with a 100% satisfaction guarantee - so if you aren’t seeing the results that you had hoped, you could simply return it. The success stories are overflowing with amazing results - with people losing over 150lbs in such a small time frame! To order a free treadclimber information kit and DVD just visit their website. The package includes more information about the TC, motivating success stories, and fitness and nutrition articles to help you succeed!

What do you think about the Treadclimber? Let us know by tweeting us @PierceMattiePR!

Are you tired and bored of repeatedly using the same machines at the gym? Bowflex has come out with the ultimate fitness machine that combines a treadmill, an elliptical and a step-climber. Bowflex's Treadclimber is a newly designed machine to help you lose weight in half the amount of time! What you achieve by running on a treadmill for over an hour, you can achieve on the treadclimber in less than 45 minutes! Not only is it proven to burn more calories in less time, but it also minimizes the impact on your joints. 

My favorite aspect of this machine is that you can use it from the comfort of your own home. I find this so much easier and more appealing than going all the way to the gym and then all the way back. What is great about the treadclimber is that you can see results if use it for only thirty minutes a day three times a week. Pick your favorite sitcom show and hop on your treadclimber - a pretty enjoyable way to lose weight if you ask me!

The treadclimber enables you to lead a healthier and more energized lifestyle and is specifically designed so you don’t overcome the machine and are no longer challenged - It has built-in versatility and motivation to keep you losing fat and building muscle.

The treadclimber also comes with a 100% satisfaction guarantee - so if you aren’t seeing the results that you had hoped, you could simply return it. The success stories are overflowing with amazing results - with people losing over 150lbs in such a small time frame! To order a free treadclimber information kit and DVD just visit their website. The package includes more information about the TC, motivating success stories, and fitness and nutrition articles to help you succeed!

What do you think about the Treadclimber? Let us know by tweeting us @PierceMattiePR!

Are you tired and bored of repeatedly using the same machines at the gym? Bowflex has come out with the ultimate fitness machine that combines a treadmill, an elliptical and a step-climber. Bowflex's Treadclimber is a newly designed machine to help you lose weight in half the amount of time! What you achieve by running on a treadmill for over an hour, you can achieve on the treadclimber in less than 45 minutes! Not only is it proven to burn more calories in less time, but it also minimizes the impact on your joints. 

My favorite aspect of this machine is that you can use it from the comfort of your own home. I find this so much easier and more appealing than going all the way to the gym and then all the way back. What is great about the treadclimber is that you can see results if use it for only thirty minutes a day three times a week. Pick your favorite sitcom show and hop on your treadclimber - a pretty enjoyable way to lose weight if you ask me!

The treadclimber enables you to lead a healthier and more energized lifestyle and is specifically designed so you don’t overcome the machine and are no longer challenged - It has built-in versatility and motivation to keep you losing fat and building muscle.

The treadclimber also comes with a 100% satisfaction guarantee - so if you aren’t seeing the results that you had hoped, you could simply return it. The success stories are overflowing with amazing results - with people losing over 150lbs in such a small time frame! To order a free treadclimber information kit and DVD just visit their website. The package includes more information about the TC, motivating success stories, and fitness and nutrition articles to help you succeed!

What do you think about the Treadclimber? Let us know by tweeting us @PierceMattiePR!

Being healthy is a major player in today’s pop culture. You don’t have to spend very long watching television, reading a magazine waiting for an appointment or surfing your favorite internet sites before you come across someone selling something to help you get in shape. Unless you are a fitness guru, the rest of us probably have a similar thought. Yeah, it would be nice to get in shape, but I just don’t have the time. After all, who doesn’t want to look good? It’s time to put the same excuse we have been using for years to bed. TRX Suspension Training to the rescue.

Created in the NAVY Seals, TRX Suspension Training is the premier workout for home gyms. TRX uses the formula gravity + users body weight = results. TRX suspends the users body weight as resistance to build muscle. The package comes with exercise DVDs to walk you through the process with beginner, intermediate or advanced workouts. It builds the body’s core by allowing for free range of motion. Simultaneously you will develop strength, balance and flexibility. TRX is quickly changing the way athletes and soldiers train as well as becoming a popular resource for injury rehabilitation.

You might be asking yourself, why is this any better or different than anything else out there? Here is the cool thing about TRX: You can take it anywhere. You don’t have to drive to the gym in the morning or after work when you are tired, just set it up at home. On the road? No problem, take it with you and set it up in your hotel. Maybe you are tired of being stuck inside after being in the office all day, go set it up in the park. The best part is that its simple in design but it gets the results that you want.

TRX provides the means to reach your fitness goals this year, now all you need to find is the desire to be your best self. Join the TRX community at www.trxtraining.com.Have you tried it? Tweet us @PierceMattiePR.

*Photo Source: Harmony Body

After years of teaching boot camp classes, Remix Workouts delivers a training app that guides the users with over 25,200 different exercise combinations featuring real-time video and audio instructions.

Exercisers often get discouraged because they don’t see the expected results. Not losing weight, not getting in shape, simply being bored with their workout routines. They give up. The Remix Workouts Fitness App unlocks new moves as users progress, providing variety and keeping the workouts challenging. For beginners, the app includes exercise modifications to adapt to their fitness level. The 3 circuit workouts are complete, always different, short, portable, ideal for small spaces and do not require a gym or specialized equipment.

People go to the gym for a variety of reasons, but one thing they all have in common is that they put a lot of effort and energy into burning calories and building muscle. Many of those people, if given the opportunity, would go to a gym that kept the environment in mind when operating their facility; since, as we all know, gyms use up a lot of electricity and space.

Two green gyms come to mind that are doing it right and people are noticing. The Green Microgym in Portland, Oregon and Green Fitness Studio in Brooklyn, New York. Both operate their gyms in different ways, but with one common goal: a greener gym that takes less from the environment.

The Green Microgym uses green fitness equipment from PlugOut (which also sells equipment for home use as well.) PlugOut harnesses the energy created from people working out and subsidizes the electricity needs of the gym. It's a great way to focus on the energy you are creating rather than the calories you are burning and still get the same great physical results in the end. The Green Microgym also uses solar panels, recycled toilet paper and renewable source flooring. 

Green Fitness Studio is impressive with it's long list of ways they are green. From bamboo floors to to recycled rubber to self powered gym equipment to a living rooftop, Green Fitness Studio has really taken it the extra mile.  

What ways are your fitness center going green? Tweet us @PierceMattiePR. 

People go to the gym for a variety of reasons, but one thing they all have in common is that they put a lot of effort and energy into burning calories and building muscle. Many of those people, if given the opportunity, would go to a gym that kept the environment in mind when operating their facility; since, as we all know, gyms use up a lot of electricity and space.

Two green gyms come to mind that are doing it right and people are noticing. The Green Microgym in Portland, Oregon and Green Fitness Studio in Brooklyn, New York. Both operate their gyms in different ways, but with one common goal: a greener gym that takes less from the environment.

The Green Microgym uses green fitness equipment from PlugOut (which also sells equipment for home use as well.) PlugOut harnesses the energy created from people working out and subsidizes the electricity needs of the gym. It's a great way to focus on the energy you are creating rather than the calories you are burning and still get the same great physical results in the end. The Green Microgym also uses solar panels, recycled toilet paper and renewable source flooring. 

Green Fitness Studio is impressive with it's long list of ways they are green. From bamboo floors to to recycled rubber to self powered gym equipment to a living rooftop, Green Fitness Studio has really taken it the extra mile.  

What ways are your fitness center going green? Tweet us @PierceMattiePR.