Fitness PR Division

When you think of running, do you envision pushing your body to the limit of exhaustion or even that Boston Marathon winner who is basically crawling across the finish line? Whatever happened to running just as a relaxing way to exercise? Reebok has decided to try to bring back the fun to running with their new Run Easy campaign.

Run Easy is about reminding us that running doesn’t have to be a competitive sport. There was a time when it was deemed exercise that was open to anyone; from running solo on the beach to an enjoyment of social time with a running buddy, running was easy at one point and not something that you had to be competitive at.

One of the Reebok Run Easy ad campaigns states: Run + Puke + Run = Crazy. A little over the top, a little gross when you think about it, but isn’t that the point? Running shouldn’t have to be exercise to push us to our limits, and honestly, it really doesn’t need to be involved in the “No pain no gain” theory of fitness. Running should be fitness that is open to people of all athletic abilities.

This polar opposite approach to the fitness gear industry involves many well known athletes such as Allen Iverson, Vince Young, Chad Johnson and Nicole Vaidisova, among many others.

The main question Reebok asks consumers is, “What are you just doing?” which is obviously a stab and/or take on Nike’s “Just Do It” motto. The campaign began this week with Reebok’s launch of the website GoRunEasy.com and will begin with digital advertising and print ads in select major cities, by the end of the month we will see the commercials beginning to air.

So will it work? Tell us what you think in the comments.

FordModels.Tv has several great workout videos that feature Ford Models, who are also well versued in fitness, that are free to view. The above video is of Bryan Winston, Ford Model and personal trainer, demonstrating how to give your glutes a workout.

Each year, people from around the world make the same New Year's resolution; to get into better shape. The only problem is that after the first few weeks they've already started to stray from their program, and by March, most have dropped off altogether. I sat down with Kristi Molinaro, one of the resident fitness advisors for FitFiend.com, a social networking site for the fitness enthusiast, to get some tips on why people have such a hard time making fitness a part of their everyday lifestyle.

Find Time – The number one excuse I hear from clients is that they can't find time to workout. If you can find time to watch TV, then you can certainly find time to workout. If traveling to the gym is an issue, invest in one or two pieces for your home. The biggest calorie burners, which also don't take up too much space, are spinning and elliptical machines.

Patience – An issue that a lot of people have when working out is that they expect too much too quickly. It's important to note that you didn't pack on the pounds overnight, so you're not going to drop them in a week.

Be Adventurous – A common mistake that people make is sticking to the same routine. Not only is this boring, but it can also slow fat burning. Try mixing things up by taking a new class. If you enjoy running, try one week of cardio on the elliptical or rowing machine. The trick is to keep your body guessing so that it is continuously burning fat.

Take a Break – At the end of a hard workout, it's important to give your body sufficient time to rest. Try alternating your weightlifting days with cardio and ab work. You can also train different muscle groups on different days so that you don't over-train. Beginners always make the same mistake of doing too much too quickly, and it's important to remember that your body needs some downtime to recover and build stronger muscle.

To find more great fitness tips and to network with other fitness fiends, check out FitFiend.com

So You Think You Can Have a Dancer's Body?

Nigel Lythgoe, executive producer of the hot dance show So You Think You Can Dance (“SYTYCD”), said it best this week, "The guys on this show all look like they are out of the movie 300,” pointing out that the dance moves aren’t the only sexy thing on the show. Between SYTYCD, Dancing with the Stars, America’s Best Dance Crew, Dancelife (and not to mention the new Chris Brown dance competition series announced this week) there has never been a time where dance has been more widely popular.

Luckily you don't have to dance the countless hours the contestants of these shows do to start to see some dancer-like features. There are plenty of fitness options you can take advantage of in order to achieve the leaner and longer physique most dancers have.  For you gym-goers there are a bunch of dance fitness group classes, and for those of you who choose your home as your gym of choice there are DVDs to watch and moves to try.

As a former dancer myself, I am more than happy with the lasting results that 18 years of dance training has proved for me, so I have always incorporated a dance-focused fitness regimen.  Below, I took the guesswork out for you and offer my favorite dance-themed fitness tips:

A Master Class in PR Partnerships at 24 Hour Fitness 

California based chain, 24 Hour Fitness, has choosen celebrity endorsed centers as part of their Fitness Public Relations strategy to combat forecasted consumer frugality. Celebrity endorsements might not be a new form of PR, but the cross-promotional tactic has been enjoying frequent use across many industries recently. High-profile personalities have been linking themselves with clothing collections, perfumes, restaurants, television shows, record labels--it seems no single product/service/idea cannot avoid being branded with a well-known person including fitness centers.

Jeter24 is the latest of 24 Hour Fitness owned gyms to open that feature a superstar affiliation. Derek Jeter was chosen to not only be the ambassador of the New York City centers, but also to be closely involed with the design of the gym. Jeter joins the ranks of Andre Agassi, Lance Armstong, Jackie Chan, Earvin "Magic" Johnson, and Shaquille O' Neil as "24" owners. The chain chose these athletes in accordance with their shared attitude towards physical activity.

24 Hour Fitness has attributed much of their success to endorsement. Their first major one was with the United States Olympic team. The success of this conventional partnership was expected, but left 24 Hour Fitness wondering what other organizations and personalities they could link up with to further elevate their image.

They worked with NBC to launch the reality show, "The Biggest Loser." In exchange for designing the gym that would center the weight loss activities of contestants on the show, 24 Hour Fitness reaped the brand identity benefits of a partnership made in heaven. The fitness chain discovered an edge that would eventually propel them past their competitors (they are now the largest gym in the world in terms of membership).

Judging by 24 Hour Fitness' success, celebrity endorsement is a solid PR strategy. The first Jeter24 location in New York City had 700 members before it even opened it's doors. What is it about an athlete designing a center that makes it more superior than the plethora of choices a Manhattanite has on their side? Do we think we will achieve the determination of Armstrong or the physical perfection of Jeter by working out in their respective centers?

If we see that a luxury fitness center chain is responsible for designing a gym that television contestants use, do we feel we will share their results if we attend that same gym chain?

Whatever the attraction is, 24 Hour Fitness can be an example of successful PR partnerships.

A Master Class in PR Partnerships at 24 Hour Fitness 

California based chain, 24 Hour Fitness, has choosen celebrity endorsed centers as part of their Fitness Public Relations strategy to combat forecasted consumer frugality. Celebrity endorsements might not be a new form of PR, but the cross-promotional tactic has been enjoying frequent use across many industries recently. High-profile personalities have been linking themselves with clothing collections, perfumes, restaurants, television shows, record labels--it seems no single product/service/idea cannot avoid being branded with a well-known person including fitness centers.

Jeter24 is the latest of 24 Hour Fitness owned gyms to open that feature a superstar affiliation. Derek Jeter was chosen to not only be the ambassador of the New York City centers, but also to be closely involed with the design of the gym. Jeter joins the ranks of Andre Agassi, Lance Armstong, Jackie Chan, Earvin "Magic" Johnson, and Shaquille O' Neil as "24" owners. The chain chose these athletes in accordance with their shared attitude towards physical activity.

24 Hour Fitness has attributed much of their success to endorsement. Their first major one was with the United States Olympic team. The success of this conventional partnership was expected, but left 24 Hour Fitness wondering what other organizations and personalities they could link up with to further elevate their image.

They worked with NBC to launch the reality show, "The Biggest Loser." In exchange for designing the gym that would center the weight loss activities of contestants on the show, 24 Hour Fitness reaped the brand identity benefits of a partnership made in heaven. The fitness chain discovered an edge that would eventually propel them past their competitors (they are now the largest gym in the world in terms of membership).

Judging by 24 Hour Fitness' success, celebrity endorsement is a solid PR strategy. The first Jeter24 location in New York City had 700 members before it even opened it's doors. What is it about an athlete designing a center that makes it more superior than the plethora of choices a Manhattanite has on their side? Do we think we will achieve the determination of Armstrong or the physical perfection of Jeter by working out in their respective centers?

If we see that a luxury fitness center chain is responsible for designing a gym that television contestants use, do we feel we will share their results if we attend that same gym chain?

Whatever the attraction is, 24 Hour Fitness can be an example of successful PR partnerships.

A Master Class in PR Partnerships at 24 Hour Fitness 

California based chain, 24 Hour Fitness, has choosen celebrity endorsed centers as part of their Fitness Public Relations strategy to combat forecasted consumer frugality. Celebrity endorsements might not be a new form of PR, but the cross-promotional tactic has been enjoying frequent use across many industries recently. High-profile personalities have been linking themselves with clothing collections, perfumes, restaurants, television shows, record labels--it seems no single product/service/idea cannot avoid being branded with a well-known person including fitness centers.

Jeter24 is the latest of 24 Hour Fitness owned gyms to open that feature a superstar affiliation. Derek Jeter was chosen to not only be the ambassador of the New York City centers, but also to be closely involed with the design of the gym. Jeter joins the ranks of Andre Agassi, Lance Armstong, Jackie Chan, Earvin "Magic" Johnson, and Shaquille O' Neil as "24" owners. The chain chose these athletes in accordance with their shared attitude towards physical activity.

24 Hour Fitness has attributed much of their success to endorsement. Their first major one was with the United States Olympic team. The success of this conventional partnership was expected, but left 24 Hour Fitness wondering what other organizations and personalities they could link up with to further elevate their image.

They worked with NBC to launch the reality show, "The Biggest Loser." In exchange for designing the gym that would center the weight loss activities of contestants on the show, 24 Hour Fitness reaped the brand identity benefits of a partnership made in heaven. The fitness chain discovered an edge that would eventually propel them past their competitors (they are now the largest gym in the world in terms of membership).

Judging by 24 Hour Fitness' success, celebrity endorsement is a solid PR strategy. The first Jeter24 location in New York City had 700 members before it even opened it's doors. What is it about an athlete designing a center that makes it more superior than the plethora of choices a Manhattanite has on their side? Do we think we will achieve the determination of Armstrong or the physical perfection of Jeter by working out in their respective centers?

If we see that a luxury fitness center chain is responsible for designing a gym that television contestants use, do we feel we will share their results if we attend that same gym chain?

Whatever the attraction is, 24 Hour Fitness can be an example of successful PR partnerships.

Numbered are the weekends of barbeques and pool parties with summer quickly coming to an end. Even though hot dogs and hamburgers will be put to bed until next summer, partying certainly doesn’t end with the warm weather. It’s called football season—and people gather to watch the games on their HD Plasmas nearly every weekend. Our football favorites have been hard at work on the off-season to make sure you get your Direct TV NFL Ticket’s worth.

I had the opportunity to sit down with James Ihedigbo, safety of the New York Jets, to talk about just what kind of work he's been doing to get ready for this season and what we as non-athletes can take from his regiment to be more physically fit. Obviously none of us are aspiring to have biceps the size of Ihedigo, but we can learn a thing or two from someone whose job it is to exercise and play a sport demanding the greatest in agility and strength. And if you are after the physique of an NFL player, good luck. His mammoth muscles are from some extremely hard work.

The super talented football player comes out of UMass and is in his second year playing in the NFL. James lives by the motto, "To whom much is given, much is expected.” He has never let natural talent stop him from working as hard as humanly possible. He was injured in training camp last summer and was out the remainder of the season so this year is big. That's where the hard work comes into play. Check out James in action in a typical off-season work out:

Now, I'm sure you won't be running to the nearest open field with a 75lb medicine ball and hoisting it over your head, backwards I might add, as James so effortlessly displayed above. So here are some tips from pro-athlete to Joe and Jane Average:

Gyrotonic is a low-impact expansion system that can be practiced by everyone regardless of age or fitness capability. Whether you are an advanced athlete, a beginner student or recovering from an injury, Gyrotonic increases flexibility and range of motion dramatically while at the same time toning and strengthening the body. A difference is felt immediately as one begins the low-impact Gyrotonic warm-up starting with gentle undulation of the spine.

Gyrotonic exercise is not linear, but is in fact multi-dimensional, as it smoothly reverts back and forth from contraction to expansion. This procedure releases joints and ligaments from muscular constriction while strengthening surrounding tissue. In conjunction with the exercise procedure, a special method of harmonized breathing aligned with fluid movement takes the body through a complete and full range of motion.

In a sea of books proclaiming to make you skinnier with thirty-day detox diet’s, Bethenny Frankel’s Naturally Thin: Unleash Your SkinnyGirl and Free Yourself from a Lifetime of Dieting is a refreshing and answer to your weight issues. The book, available in bookstores now, provides satisfying meals and guidance to banish those extra pounds and create a healthier lifestyle. The book does not suggest starvation or manic exercise routines, but instead, to simply adapt a more healthful outlook toward meals.

Have we finally learned how the supermodels over at Wilhelmina stay so thin? The announcement that Wilhelmina Models, the talent management firm founded by the late Wilhelmina Cooper, has inked a deal to partner with TrimWater, a four-calorie diet drink has us thinking about this co-branding partnership.

The U.S. Open kicked off today with a win from Roger Federer (but are you really surprised?) And since tennis is associated with fitness, health and an active lifestyle, Evian has continued its partnership for the 24th year to be the official bottled water at the event. In addition to the continued partnership, they have also kicked off their "Live Young" PR campaign. Have you seen these commercials? It is absolutely brilliant marketing!

A new movie out this weekend tells the story of Nelson Mandela's attempt to use the 1995 Rugby World Cup event to unite his countrymen after the fall of apartheid in South Africa. To portray the famed team, the actors played long hours of intense rugby each day on set. To keep their muscles from getting sore and their bodies functioning at optimum levels, the actors used revolutionary Power Plate machines with Advanced Vibration Technology each morning and night.

Grant Roberts, a celebrity trainer and featured actor in the movie said, "While shooting the movie Invictus, we weren't acting; we played full tilt rugby every day, all day. The Power Plate machine was an important tool that kept me functioning. I used it daily, pre- and post-rugby, to pre-activate my muscles before filming and at the end of the day to stretch and promote active recovery."

Roberts wasn't the only one utilizing this revolutionary technology; "Vibration training on Power Plate machines really kept me functioning optimally and Clint Eastwood and Morgan Freeman got in on the action also; they are believers in the benefits of vibration," he continued.

Power Plate technology provides one of the most efficient and dynamic total-body workouts in less than 30 minutes utilizing scientifically-proven Advanced Vibration Technology that works up to 95 percent of muscle fibers while you exercise. The result is a high-intensity exercise that increases strength, improves muscle tone and balance and helps reduce body fat. Even more important for the movie cast was Power Plate's scientifically proven ability to reduce muscle pain and soreness and expedite the recovery of damaged muscles and tendons.

I remember growing up in the 70's and 80's to the aerobics craze that was the Jane Fonda Workout. And just as she originally introduced baby boomers approaching middle age to fitness some 30-something years ago, she is doing it again by launching World Fitness Day on May 1st.

The Georgia Dome in Atlanta will be the launch location with only 3000 tickets available, but will also be broadcast live on UStream. On hand will be Richard Simmons, Denise Austin (my personal favorite), Billy Blanks and oddly enough...The Pointer Sisters (not really clear on how they fit in with fitness gurus?) The event will benefit the Georgia Campaign for Adolescent Pregnancy Prevention, a charity Fonda founded in 1995.

Anything that makes us bigger, stronger and leaner must be worth checking out. Gaspari Nutrition’s approach to body-building nutrition supplements is part of the reason so many people prefer it. The brand, built by body builder Rich Gaspari (nicknamed the “Dragonslayer”), developed nine years ago. His well-known reputation as winner of Mr. America, Mr. Universe and 1st Arnold Schwarzenegger Classic Champion helped the Gaspari brand to practically market itself.

Here at Pierce Mattie PR, we happen to think Jennifer Aniston has the perfect body and I know that I for one could only hope to look that insanely gorgeous when I am in my 40's. However, the beautiful Ms. Aniston is probably feeling the heat with younger actresses on board her latest role in Going With It that is currently being filmed in Hawaii, so much so that she is calling in yoga and fitness guru, Mandy Ingber. (Well, maybe we can exclude Heidi Montag from that list who will also be starring in the film.)

Paul McKenna, Ph.D., who has been described as "Dr. Phil” in the UK, is heading to the US with his new book: I Can Make You Thin: The Revolutionary System Used by More Than 3 Million People. He has already helped millions of people battling with weight issue, insomnia, smoking, and self esteem issues through his other best selling self-help books and TV appearance. Within the last three years, Paul McKenna has sold over three million books.

Highly regarded in his self- help expertise, Paul McKenna’s book: I Can Make You Thin: The Revolutionary System Used by More Than 3 Million People is set to change the way you think and rationalize about food by reprogramming your unconscious mind. In it he teaches his readers how to use these psychological techniques and exercises to overcome food cravings and re-program their mind within minutes. By changing how you view food at the subconscious level, you would be able to unlock the secrets to leading a healthier eating lifestyle by channeling out food cravings and the emotional ties to food.

Working out should never feel like a chore. With this is mind, celebrity pilates trainer Carrol Krief designed a routine that will give you full body results- fast! The Malibu Pilates Chair and instructional DVDs will help you get a beautifully lean body by lifting, firming, sculpting and burning!

The Malibu Pilates Chair has adjustable spring resistance and permits the flow of easy cardio moves. With split step pedals you can work your arms and legs simultaneously or individually. Altering these strategies will keep your heart rate up. Push down on the pedals for muscle toning resistance, and pull up on them to support your weight for core tightening positions.

The three-set collection of DVD workouts serves as a helpful guide to getting your body the way you want it. The first video, “Basics breakdown” is a ten minute kick start to your routine. Second is the “20-Minute Malibu Pilates Makeover,” that works out your entire body and triples your abs. This video will teach you the many moves that can be done on your Malibu Pilates Chair.

On days that you can devote more time to a full workout, then the third DVD will become your best friend, the “Total Dream Body Sculpting Workout.” This is a 45-minute fat blasting workout that combines full body sculpting with challenging cardio moves. The circuit-style of the routine will have you quickly moving from exercise to exercise with high intensity aerobics and resistance to lose fat, build muscle and increase cardio health.

If you’ve ever watched popular cardio tapes The Firm or Power Fit, you’ve seen Stephanie Huckabee. The hard-bodied, hardworking mother has a passion for health that’s evident in both her work and lifestyle choices.

Stephanie’s resume is impressive. She’s worked as a video lead in well over twenty fitness tapes and has received multiple personal training certificates. Not only is the workout maven an incredible fitness inspiration, she’s a fabulous role model. On her website, she writes that her goal is to help women see that they are called to be examples of fitness – not for themselves, but for their families. In an age when obesity is on the rise and families are spending significantly small amounts of time together, Stephanie is making an attempt to bring together two causes in an enlightened fashion.

You’ve seen her fitness DVDs. You’ve seen her TV show, Thintervention. But have you read her latest book? Fitness guru Jackie Warner’s latest book, This is Why You’re Fat is an honest, no-nonsense approach to weight loss. The title may seem a bit coarse, but it’s in an attempt to get people more motivated about fitness.

The book was designed for the everyday person – somebody who doesn’t necessarily have access to expensive personal trainers, exclusive weight-loss herbs, or hard-to-find exercise tools. The book’s strong background in research that revolves around proven results targets people who want to decrease their weight, increase their energy and ultimately achieve overall happiness and body satisfaction.

According to Jackie, “Being fat isn’t your fault; staying fat is.” In her latest book, she shares her formula for how to stay thin forever. It’s a comprehensive look at fitness and nutrition, and each chapter covers a different aspect of the program. It begins with This is Why You’re Fat, followed by chapters discussing how to eat and exercise to stay hot and healthy. It wraps up with a chapter on how to stay hot and healthy, so all your hard work doesn’t go to waste.

Actress Suzanne Somers has had a long history of product promotion. She’s released numerous diet and self-help books, and has been the face of numerous weight loss and fitness products throughout the years. Her latest endorsement is for RestoreLife formulas, a purveyor of vitamins and supplements.

Somers was a good choice for the face of RestoreLife products. She’s known for being outspoken on a number of medical and health issues, and although some of her opinions have been criticized from time to time, she has solid opinions and supports things she believes in. Somers backs RestoreLife products and vouches for their purity and effectiveness.

RestoreLife’s nutritional supplements are made from the finest quality of natural ingredients and vitamins. The products have received 5-star reviews and customers continue to voice their satisfaction with the quality of the supplements. The best sampling of RestoreLife products is the 3-Pack Supplement Starter Kit. It includes Omega-3 Renew, Vitamin D3 Renew, and Resveratrol Renew, all products which promise to improve overall health and well-being for middle-aged and older women.

If you grew up watching Alison Sweeney on Days of Our Lives like I did, I'm sure you will agree that you feel a sort of kinship with her. And I can relate to her now, more than ever, in this season of my life. Just like her, I am a mom (although take her kids times 2 for me) and juggling a fast paced career. And just like her, and most other women who have had children, I struggled (and still do) with my weight post-pregnancy. Much like the website/blog in her namesake is friendly and most of all, real, so is her new book The Mommy Diet.

As host of The Biggest Loser, I'm sure Ali learned a thing or two about diet and exercise. I'm equally as sure that she listened to feedback from the public on what they like about Biggest Loser and what they don't. And as most of us know, we are more likely to be encouraged and motivated by diet tips that we can easily assimilate into our own individual lifestyles than by military style regimens. 

Sure to be a hit, The Mommy Diet, will guide you step by step through pregnancy and thereafter so that you can be healthy and not have to worry about carrying around that "baby weight"...even when your youngest is now in preschool. (Not speaking from experience or anything!)

Check out The Mommy Diet on Amazon.com and see all of Alison Sweeney's health, fitness and lifestyle tips on her website www.AlisonSweeney.com.

New to the fitness world, Piloxing is an exciting inter-disciplinary program to help get you in shape. Uniquely mixing Pilates and boxing, the core-centric workout helps you torch fat and build muscle definition. Organized in interval format, the cardio class will whip you in to great shape in no time.

Created by Swedish dancer and celebrity trainer Viveca Jensen, Piloxing has become a fast growing trend among fitness enthusiasts and celebrities alike. The program blends the power, speed and agility of boxing with the beautiful sculpting and flexibility of Pilates. Viveca also integrates her dance background incorporating fun and sexy dance moves that reflect her personality. The fun and challenging class is perfect for both inexperienced and professionals.

Jane Fonda: creator of the infamous aeorbic exercise, The Jane Fonda Workout, and Oscar-winning actress, now has another title to add to her list of accomplishments: published author. Jane Fonda’s new book Prime Time is about living well and making the most of life into your 50’s and 60’s. Fonda covers all of the important aspects of living well; Love; Health; Sex; Fitness; Friendship; Spirit, and this is just a summary.

Fonda wants us to take a step back and try to look at life a little differently, especially as we mature and become the people we were always meant to be, Fonda asks us to look at our life and see if we are truly know ourselves. She provides many compelling life stories of her own experiences and those of others to give guidance and hope.

One thing that marketing has taught us over the years is that bigger than life spokespeople (aka celebrities), at least when it comes to weight loss and fitness (and no pun intended), don't work when trying to sell a product or lifestyle. The consumer seems to be sold on the real, everyday person who tried everything, struggled with their weight for years (as most of us have) and then, one day found the solution to their problem. Consumers like testimonials that aren't "all I took was this pill and lost 20lbs overnight!" Despite being a make it happen now society, they like to hear that the solution isn't a magic pill.

That's why diet and fitness expert, Gabi Rose, is so successful. She struggled with her weight, at one time wearing a size 26 and with a dedicated plan to lose the weight in a healthy way, now wears a size 2. While her story of losing 130 pounds may be amazing, as we all know the proof is in the pudding (the low-fat kind...) and losing is only half the battle. The true testiment is when you are able to keep it off. That's when consumers are sold on a lifestyle brand such as Rose's--because it is proven to work.

Women's Entertainment saw this and will now feature Rose in a new series on WE called, "Absolute Beauty." Rose will host the show and spotlight her scientific weight regimen. She'll be traveling to different locations, since obesity is a global epidemic. I'm sure the show will hit a tone with all women looking to figure out not only how to lose the weight, but how to keep it off as well.

Absolute Beauty will begin airing in January 2012.

One thing that marketing has taught us over the years is that bigger than life spokespeople (aka celebrities), at least when it comes to weight loss and fitness (and no pun intended), don't work when trying to sell a product or lifestyle. The consumer seems to be sold on the real, everyday person who tried everything, struggled with their weight for years (as most of us have) and then, one day found the solution to their problem. Consumers like testimonials that aren't "all I took was this pill and lost 20lbs overnight!" Despite being a make it happen now society, they like to hear that the solution isn't a magic pill.

That's why diet and fitness expert, Gabi Rose, is so successful. She struggled with her weight, at one time wearing a size 26 and with a dedicated plan to lose the weight in a healthy way, now wears a size 2. While her story of losing 130 pounds may be amazing, as we all know the proof is in the pudding (the low-fat kind...) and losing is only half the battle. The true testiment is when you are able to keep it off. That's when consumers are sold on a lifestyle brand such as Rose's--because it is proven to work.

Women's Entertainment saw this and will now feature Rose in a new series on WE called, "Absolute Beauty." Rose will host the show and spotlight her scientific weight regimen. She'll be traveling to different locations, since obesity is a global epidemic. I'm sure the show will hit a tone with all women looking to figure out not only how to lose the weight, but how to keep it off as well.

Absolute Beauty will begin airing in January 2012.

One thing that marketing has taught us over the years is that bigger than life spokespeople (aka celebrities), at least when it comes to weight loss and fitness (and no pun intended), don't work when trying to sell a product or lifestyle. The consumer seems to be sold on the real, everyday person who tried everything, struggled with their weight for years (as most of us have) and then, one day found the solution to their problem. Consumers like testimonials that aren't "all I took was this pill and lost 20lbs overnight!" Despite being a make it happen now society, they like to hear that the solution isn't a magic pill.

That's why diet and fitness expert, Gabi Rose, is so successful. She struggled with her weight, at one time wearing a size 26 and with a dedicated plan to lose the weight in a healthy way, now wears a size 2. While her story of losing 130 pounds may be amazing, as we all know the proof is in the pudding (the low-fat kind...) and losing is only half the battle. The true testiment is when you are able to keep it off. That's when consumers are sold on a lifestyle brand such as Rose's--because it is proven to work.

Women's Entertainment saw this and will now feature Rose in a new series on WE called, "Absolute Beauty." Rose will host the show and spotlight her scientific weight regimen. She'll be traveling to different locations, since obesity is a global epidemic. I'm sure the show will hit a tone with all women looking to figure out not only how to lose the weight, but how to keep it off as well.

Absolute Beauty will begin airing in January 2012.

The TV series The Doctors is becoming more and more popular since its original airdate in 2008. The show mainly focuses on medical and health issues, as well as providing discussions based on questions presented by various audience members. An emergency room physician hosts the 60-minute series, along with another trained physician, a pediatrician, obstetrician, and plastic surgeon. Another interesting aspect of the show that many viewers are unaware of, is that Phil McGraw, the host of Dr. Phil, created the hit show.

For their fourth season they have added on a new co-host whom we all admire - Jillian Michaels. Jillian Michaels is largely well known, particularly for her nutrition, weight-loss and coaching expertise. She became even more inspiring through training and coaching on the TV show, The Biggest Loser.

Not only has Michaels achieved these inspirational TV roles, but she has mounds of other accomplishments, such as; holding a black belt in martial arts, 2 personal trainer certificates from the leading certification programs in the United States - the National Exercise & Sports Trainers Association (NESTA) and the American Fitness Association of America (AFAA), holds a nutrition and wellness consultant certificate with the American Fitness Professionals Associates (AFPA). Michaels has also written four bestselling books, such as; Making the Cut, Unlimited: How to Build and Exceptional Life, and more. In addition to her popular books, she has created countless workout and weight-loss DVDs that are listed as best sellers, like Ripped in 30, and Yoga Meltdown. She even has 3 video games the Wii system to help you with your fitness level!

Michaels is also actively involved in many charities by holding the position of the ambassador for the American Cancer Society, the ambassador for Stand Up 2 Cancer, and works on various programs to help stop childhood obesity.

Check out their local listings on their website to find out when you can watch!

Will you be tuning in to watch this season ofThe Doctors? Tweet us @PierceMattiePR!

The TV series The Doctors is becoming more and more popular since its original airdate in 2008. The show mainly focuses on medical and health issues, as well as providing discussions based on questions presented by various audience members. An emergency room physician hosts the 60-minute series, along with another trained physician, a pediatrician, obstetrician, and plastic surgeon. Another interesting aspect of the show that many viewers are unaware of, is that Phil McGraw, the host of Dr. Phil, created the hit show.

For their fourth season they have added on a new co-host whom we all admire - Jillian Michaels. Jillian Michaels is largely well known, particularly for her nutrition, weight-loss and coaching expertise. She became even more inspiring through training and coaching on the TV show, The Biggest Loser.

Not only has Michaels achieved these inspirational TV roles, but she has mounds of other accomplishments, such as; holding a black belt in martial arts, 2 personal trainer certificates from the leading certification programs in the United States - the National Exercise & Sports Trainers Association (NESTA) and the American Fitness Association of America (AFAA), holds a nutrition and wellness consultant certificate with the American Fitness Professionals Associates (AFPA). Michaels has also written four bestselling books, such as; Making the Cut, Unlimited: How to Build and Exceptional Life, and more. In addition to her popular books, she has created countless workout and weight-loss DVDs that are listed as best sellers, like Ripped in 30, and Yoga Meltdown. She even has 3 video games the Wii system to help you with your fitness level!

Michaels is also actively involved in many charities by holding the position of the ambassador for the American Cancer Society, the ambassador for Stand Up 2 Cancer, and works on various programs to help stop childhood obesity.

Check out their local listings on their website to find out when you can watch!

Will you be tuning in to watch this season ofThe Doctors? Tweet us @PierceMattiePR!

The TV series The Doctors is becoming more and more popular since its original airdate in 2008. The show mainly focuses on medical and health issues, as well as providing discussions based on questions presented by various audience members. An emergency room physician hosts the 60-minute series, along with another trained physician, a pediatrician, obstetrician, and plastic surgeon. Another interesting aspect of the show that many viewers are unaware of, is that Phil McGraw, the host of Dr. Phil, created the hit show.

For their fourth season they have added on a new co-host whom we all admire - Jillian Michaels. Jillian Michaels is largely well known, particularly for her nutrition, weight-loss and coaching expertise. She became even more inspiring through training and coaching on the TV show, The Biggest Loser.

Not only has Michaels achieved these inspirational TV roles, but she has mounds of other accomplishments, such as; holding a black belt in martial arts, 2 personal trainer certificates from the leading certification programs in the United States - the National Exercise & Sports Trainers Association (NESTA) and the American Fitness Association of America (AFAA), holds a nutrition and wellness consultant certificate with the American Fitness Professionals Associates (AFPA). Michaels has also written four bestselling books, such as; Making the Cut, Unlimited: How to Build and Exceptional Life, and more. In addition to her popular books, she has created countless workout and weight-loss DVDs that are listed as best sellers, like Ripped in 30, and Yoga Meltdown. She even has 3 video games the Wii system to help you with your fitness level!

Michaels is also actively involved in many charities by holding the position of the ambassador for the American Cancer Society, the ambassador for Stand Up 2 Cancer, and works on various programs to help stop childhood obesity.

Check out their local listings on their website to find out when you can watch!

Will you be tuning in to watch this season ofThe Doctors? Tweet us @PierceMattiePR!

If you’re looking to get into great shape and want to maintain your perfect bod through the upcoming winter months - I would suggest checking out Fitness RX Magazine For Women. It offers an abundance of tips on health, nutrition, diet, exercise and even fashion! What I love about this magazine is that it offers many different viewpoints so you know exactly what you are getting yourself into. Fitness RX offers scientific viewpoints, as well as the traditional body, beauty and health approach.

Fitness RX Magazine offers nutrition facts and diets to follow, as well as exercises and instructions on how to achieve your ideal weight and body type. It provides great motivation, and success stories that keep your mind set on your goal.

You may have heard of Fitness RX through the competitions they host. They host many competitions, focused on the fitness level and achievement of selected women. These are really interesting and motivating stories too!

It is not just their magazine that is extremely helpful, but their website as well. They have many workout videos and exercise tips to guide you as well as a radio show on Mondays @ 8PM EST with Ms. Bikini Olympia Sonia Gonzalez and Adela Garcia, a five-time fitness olympia!

This is truly a great magazine for someone who wants to achieve or maintain his or her ideal weight and body shape! It gives you the keys and tips in order to lose weight and gain muscle.

The October issue features a five-day total body makeover. If you’re looking to get fit and in the best shape of your life - I would highly suggest getting a subscription to Fitness RX for Women! Do you read this magazine? Let us know by tweeting us @PierceMattiePR!

As we’ve all seen and heard, one of the best ways to get fit and relieve stress is through yoga and pilates. Vince Vaughn’s mother, Shea Vaughn has lived her life in belief that stress and negative attributes can be eliminated through yoga and exercise practices.  - And as we can all see in the above image, for a woman in her seventies…. She looks ah-maz-ing!

Shea has written a book that shares her knowledge on how to live a healthy and positive lifestyle. Shea Vaughn’s Breakthrough: The 5 Living Principles to Defeat Stress, Look Great, and Find Total Well-Being contains her thoughts and advice on how to achieve a healthy and successful life. The 5 living principles she refers to are: commitment, perseverance, self-control, integrity, and love, all of which contribute to anti-aging and stress-relieving methods.

Shea uses yoga, tai chi, martial arts, dance and pilates to stay fit and healthy along with a positive and committed mind sight. In her book she explains and guides you how to achieve this ideal lifestyle.

Breakthrough is a good learning and inspiration tool to kick off your new healthy and fit lifestyle. What better way to being a new year with a new, healthier and stress-free lifestyle?

Are you going to read Breakthrough? Also a good Holiday gift idea for those on your list. Let us know what you think @PierceMattiePR.

Best known for her hit reality series, ‘Bethenny Ever After,’ Bethenny Frankel has branded not only a name for herself, but an image.  Prior to expanding on her multifaceted tangents of fitness tycoon, author, reality star, and beverage entrepreneur, Frankel was faintly recognized as a natural food chef.  It is to no surprise Bethenny has provided a few beneficial, yet simple fitness tips we can incorporate into our daily lives…aside from sweating to her very own fitness DVDs, ‘Body By Bethenny’ and 'Skinnygirl Workout.'

1.  Keep it within the realm of reality: Bethenny is a believer in keeping diet and exercise realistic.  Many people set extreme goals for themselves containing strict dieting and rigorous exercise routines. "They are not realistic. They aren’t sustainable, and they lead to binge eating (beating ourselves up emotionally and physically by gorging on food) and erratic workout schedules.”

2. Consistency and companionship: Frankel feels that being consistent with your workouts is crucial to maintaining a healthy lifestyle.  She also supports the thought of fitness as a friendship. 

3. Exercise and meal mantra: "Food is not your best friend or your enemy. You are not good when you don’t eat nor bad when you do. The same goes for exercise. Always be good to yourself and love yourself. You will get to exactly where you need to be."

You may not be an avid fan of reality TV, but who better to coach and sculpt our bodies than the fantastically fit Bethenny Frankel?

What do you think of Bethenny Frankel's fitness tips?  Tweeet us @PierceMattiePR.