Fitness PR Division

We’ve said it before: even though it may be easier to throw on old sweats and head to the gym, you’ll feel better and work out harder if you love what you’re wearing. Bella Mia Sportswear has kicked this concept up a notch – they don’t want you to just look good, they want you to look sexy.

For over 10 years, Bella Mia founder Valerie Enrique has worked with gyms and fitness trainers, scouring the globe for new, functional fashion trends. Today, Bella Mia is one of the most successful and rapidly growing companies in the workout wear industry.

All products are made from REAL Dupont SUPPLEX ®, a specially-weaved sweat wicking fabric. Not only is the sportswear breathable, it’s comfortable, too. Bella Mia clothing conforms to and shapes the body for a smooth, streamlined look that’s easy to move in.

We’ve said it before: even though it may be easier to throw on old sweats and head to the gym, you’ll feel better and work out harder if you love what you’re wearing. Bella Mia Sportswear has kicked this concept up a notch – they don’t want you to just look good, they want you to look sexy.

For over 10 years, Bella Mia founder Valerie Enrique has worked with gyms and fitness trainers, scouring the globe for new, functional fashion trends. Today, Bella Mia is one of the most successful and rapidly growing companies in the workout wear industry.

All products are made from REAL Dupont SUPPLEX ®, a specially-weaved sweat wicking fabric. Not only is the sportswear breathable, it’s comfortable, too. Bella Mia clothing conforms to and shapes the body for a smooth, streamlined look that’s easy to move in.

We’ve said it before: even though it may be easier to throw on old sweats and head to the gym, you’ll feel better and work out harder if you love what you’re wearing. Bella Mia Sportswear has kicked this concept up a notch – they don’t want you to just look good, they want you to look sexy.

For over 10 years, Bella Mia founder Valerie Enrique has worked with gyms and fitness trainers, scouring the globe for new, functional fashion trends. Today, Bella Mia is one of the most successful and rapidly growing companies in the workout wear industry.

All products are made from REAL Dupont SUPPLEX ®, a specially-weaved sweat wicking fabric. Not only is the sportswear breathable, it’s comfortable, too. Bella Mia clothing conforms to and shapes the body for a smooth, streamlined look that’s easy to move in.

The modern woman doesn’t always have time to run home for a post-workout wardrobe change before finishing her never-ending to-do list. Inspired by this concept, lifestyle brand City Lights has created comfortable, easy to wear clothing that is fashionable enough to transition from the gym to the store.

City Lights has redefined style, steering away from too-tight (and often tacky) gym clothing and instead creating breathable, beautiful garments made out of the finest fabrics. The brand works exclusively with their own signature fleece, terry, supima cotton, and thermal fabrics for the absolute best quality workout wear. Amazingly enough, the relaxed luxury comes at an affordable price so every woman can treat herself to quality fashion.

The San Francisco-based brand has been creating ultra-comfortable bodywear for over 25 years, and their dedication to both customers and the environment has only strengthened as time has passed. Most recently, City Lights released an eco-friendly bamboo-cotton fabric blend for the new Bamboo Collection, and has begun using recycled polyester in the Sport Collection.

The modern woman doesn’t always have time to run home for a post-workout wardrobe change before finishing her never-ending to-do list. Inspired by this concept, lifestyle brand City Lights has created comfortable, easy to wear clothing that is fashionable enough to transition from the gym to the store.

City Lights has redefined style, steering away from too-tight (and often tacky) gym clothing and instead creating breathable, beautiful garments made out of the finest fabrics. The brand works exclusively with their own signature fleece, terry, supima cotton, and thermal fabrics for the absolute best quality workout wear. Amazingly enough, the relaxed luxury comes at an affordable price so every woman can treat herself to quality fashion.

The San Francisco-based brand has been creating ultra-comfortable bodywear for over 25 years, and their dedication to both customers and the environment has only strengthened as time has passed. Most recently, City Lights released an eco-friendly bamboo-cotton fabric blend for the new Bamboo Collection, and has begun using recycled polyester in the Sport Collection.

The modern woman doesn’t always have time to run home for a post-workout wardrobe change before finishing her never-ending to-do list. Inspired by this concept, lifestyle brand City Lights has created comfortable, easy to wear clothing that is fashionable enough to transition from the gym to the store.

City Lights has redefined style, steering away from too-tight (and often tacky) gym clothing and instead creating breathable, beautiful garments made out of the finest fabrics. The brand works exclusively with their own signature fleece, terry, supima cotton, and thermal fabrics for the absolute best quality workout wear. Amazingly enough, the relaxed luxury comes at an affordable price so every woman can treat herself to quality fashion.

The San Francisco-based brand has been creating ultra-comfortable bodywear for over 25 years, and their dedication to both customers and the environment has only strengthened as time has passed. Most recently, City Lights released an eco-friendly bamboo-cotton fabric blend for the new Bamboo Collection, and has begun using recycled polyester in the Sport Collection.

Have you started working out in preparation for this upcoming summer? June is not too far away and gyms are beginning to get packed in anticipation for the smoking hot weather. Working out can be intense and it's mandatory that the appropriate attire is being worn. BL Body may be just what you are looking for.

NBC's hit show, Biggest Loser, has featured a number of contestants that have shed an immense amount of weight so it would come as no surprise that a line of activewear would be created in its honor. Designer, Bruno Schiavi, wanted to create a line that would allow anyone who is body conscious the opportunity to feel comfortable and, just like their body, have room to breath as they are exercising.

With a collection composed of 27 separate pieces in a plethora of vibrant (or non-vibrant) colors and a price range that can agree with everyone's wallets, Schiavi serves as a great designer for the BL Body brand.

Have you become aware that it is no longer necessary to complete a full-blown workout with the hopes of shaping your body? I find it so amazing how technology has enabled companies to produce such products as Earth Footwear. These shoes are designed to tone, strengthen and engage muscles just by walking around in their shoes.

With their innovative yet simple construction, Earth Footwear has designs that are supportive for those with a busy lifestyle that might not be able to make frequent gym outings. Instead, they can slip on these comfortable shoes and get their work out on without ever having step foot in the gym. What makes these shoes so unique is the fact that the soles are made from a BioFoam that comes from 70% recycled materials. Not only that, the sole is positioned at a 3.7 degree incline at the tip of the foot. What does this mean? Well it means that as your walking, your toes will be slightly higher than the rest of your foot so this will enable your body weight to distribute and your muscles will begin to tone and strengthen.

The BIOM running shoe by ECCO is created using biomechanics and is developed by the University of Cologne. The concept of BIOM, inspired by barefoot runners, is perfect for someone looking for a high performance running shoe. ECCO spent three years of research and development to create the perfect design of the shoe. They scanned foot profiles of 2500 runners to create a replica of the human foot and BIOM is the only shoe on the market that uses direct-injection process (which increases the durability of your shoe.)

ECCO uses durable materials like PU which lasts 1.5 times longer than EVA, which is used in many other shoes. The shoe also has a wide toebox to ensure your toes can spread naturally (so important for a comfortable fit.) Moreover, the shoe has high-traction rubber outsole components, which improve grip and decrease the weight of the shoe allowing you to run fast and freely.

The BIOM project has A and B models of the shoe out already and are working on the C model. The BIOM A is produced using traditional textile mesh which allows for greater ventilation while BIOM B is produced using breakable yak leather which has a greater durability. The supply of Yak leather is very limited and ECCO spent two years to develop an efficient yak tanning method.

The BIOM Project provides us with a shoe that is unique in the running shoe market coming that is as close to the biomechanics of your foot and ankle as possible, allowing you to run as nature intended. It is truly for the athlete looking to push limits.

To check out their collection, visit their website: www.eccousa.com. You should also check out their golf collection that everyone is talking about!

ASICS is a very well-known footwear company today, but its roots actually lie with Onitsuka Tiger, which was started many years prior. Onitsuka Tiger was started in 1949 by Kihachiro Onitsuka because he wanted people to follow a healthier lifestyle. He decided to do this by introducing sports to youth with a perfected basketball shoe. Over the years, Onitsuka redesigned the shoe many times to provide his customers with the best shoe that technology could provide.

Onitsuka has been a trusted name in the fitness industry for quite some time having designed the NIPPON 60 delegation shoe for the 1960 Rome Olympics. The brand started out solely as a high-performance shoe brand, but now also has its own apparel line. In 1975, The Japanese Olympic committee asked him to design an apparel collection for the 1976 games.

Like a true genius, Onitsuka uses many things in the environment for inspiration. One example is when he was inspired by the suckers on the octopus tentacle in his salad to create The Suction Cup Sole. This allowed athletes’ shoes to have a better grip and thus improving their performance. His next inspiration, the air circulating engines of a motorcycle engine, was followed by the MAGICRUNNER. He put holes in these running shoes to allow greater ventilation keeping your feet cool and allowing you to run a longer distance.

Zoot Sports has been around for a quarter of a century and has always been known for producing high quality triathlon clothing from racesuits and tribags to wetsuits and shoes. The brand has always been known for being very innovative in trying to improve athletes’ performance. Zoot has now become a global name and is distributed across 22 countries.

Zoot Sports was founded by Christal Nylin in Kona, Hawaii in 1983. She realized that athletes competing in Ironman Triathlon World Championship, held in Hawaii, did not have good quality athletic gear to compete. Nylin, who has always loved experimenting with fabrics, was inspired to design an outfit that will be more functional for athletes participating in the triathlon to compete in.

Different than any other footwear on the market today, Vibran Five Fingers delivers a number of positive health benefits. It works with your body’s natural biomechanics and brings you closer to the environment. The flexible Vibram rubber soles allow you to feel the curvature of the grass-covered ground while protecting you from possible sharp objectives.

The virtually barefoot experience allows you to feel like a kid again, free of constricting sneakers. The shoes will stimulate and strengthen muscles in the feet and lower legs, improving your general foot health and preventing injuries. It also can improve your range of motion in ankles, feet and toes since they are no longer limited by a shoe. By removing the platform of a sneaker and lowering the heel, your body weight becomes more evenly distributed across your foot bead and can promote better posture, spinal alignment and balance.

Machine washable, Five Fingers are easy to clean and care for. To learn more about the product and the company behind the revolutionary footwear, visit www.VibramFiveFingers.com.

Different than any other footwear on the market today, Vibran Five Fingers delivers a number of positive health benefits. It works with your body’s natural biomechanics and brings you closer to the environment. The flexible Vibram rubber soles allow you to feel the curvature of the grass-covered ground while protecting you from possible sharp objectives.

The virtually barefoot experience allows you to feel like a kid again, free of constricting sneakers. The shoes will stimulate and strengthen muscles in the feet and lower legs, improving your general foot health and preventing injuries. It also can improve your range of motion in ankles, feet and toes since they are no longer limited by a shoe. By removing the platform of a sneaker and lowering the heel, your body weight becomes more evenly distributed across your foot bead and can promote better posture, spinal alignment and balance.

Machine washable, Five Fingers are easy to clean and care for. To learn more about the product and the company behind the revolutionary footwear, visit www.VibramFiveFingers.com.

Kalyx was founded by Kimberly Cayce, a professional golfer, who found that there weren’t any comfortable and stylish sports bras available on the market. As an athlete, she realized the importance of comfort and support to game performance. She decided to create, in her words, sports bras made for women by women.

Kimberly Cayce only uses the highest quality materials and latest innovations to design her bras. I love Kalyx bras because they allow me to feel feminine even while I am playing the most traditionally perceived masculine games. I have never before found a bra line that allows me to feel athletic, sexy, and fashionable.

What’s great about Kalyx is that the line did not stop at making bras that are functional and cute. They made activity specific bras to ensure that you can perform to the best of your ability. You can find bras for activities such as running, working out, jogging, yoga, and more. The design team behind this innovation includes architects, athletes, fashion designers, engineers, and surgeons. I’m sure that such diversity in expertise must have helped in coming up with Kalyx’s cutting-edge designs.

Kalyx was founded by Kimberly Cayce, a professional golfer, who found that there weren’t any comfortable and stylish sports bras available on the market. As an athlete, she realized the importance of comfort and support to game performance. She decided to create, in her words, sports bras made for women by women.

Kimberly Cayce only uses the highest quality materials and latest innovations to design her bras. I love Kalyx bras because they allow me to feel feminine even while I am playing the most traditionally perceived masculine games. I have never before found a bra line that allows me to feel athletic, sexy, and fashionable.

What’s great about Kalyx is that the line did not stop at making bras that are functional and cute. They made activity specific bras to ensure that you can perform to the best of your ability. You can find bras for activities such as running, working out, jogging, yoga, and more. The design team behind this innovation includes architects, athletes, fashion designers, engineers, and surgeons. I’m sure that such diversity in expertise must have helped in coming up with Kalyx’s cutting-edge designs.

Kalyx was founded by Kimberly Cayce, a professional golfer, who found that there weren’t any comfortable and stylish sports bras available on the market. As an athlete, she realized the importance of comfort and support to game performance. She decided to create, in her words, sports bras made for women by women.

Kimberly Cayce only uses the highest quality materials and latest innovations to design her bras. I love Kalyx bras because they allow me to feel feminine even while I am playing the most traditionally perceived masculine games. I have never before found a bra line that allows me to feel athletic, sexy, and fashionable.

What’s great about Kalyx is that the line did not stop at making bras that are functional and cute. They made activity specific bras to ensure that you can perform to the best of your ability. You can find bras for activities such as running, working out, jogging, yoga, and more. The design team behind this innovation includes architects, athletes, fashion designers, engineers, and surgeons. I’m sure that such diversity in expertise must have helped in coming up with Kalyx’s cutting-edge designs.

Kalyx was founded by Kimberly Cayce, a professional golfer, who found that there weren’t any comfortable and stylish sports bras available on the market. As an athlete, she realized the importance of comfort and support to game performance. She decided to create, in her words, sports bras made for women by women.

Kimberly Cayce only uses the highest quality materials and latest innovations to design her bras. I love Kalyx bras because they allow me to feel feminine even while I am playing the most traditionally perceived masculine games. I have never before found a bra line that allows me to feel athletic, sexy, and fashionable.

What’s great about Kalyx is that the line did not stop at making bras that are functional and cute. They made activity specific bras to ensure that you can perform to the best of your ability. You can find bras for activities such as running, working out, jogging, yoga, and more. The design team behind this innovation includes architects, athletes, fashion designers, engineers, and surgeons. I’m sure that such diversity in expertise must have helped in coming up with Kalyx’s cutting-edge designs.

Kalyx was founded by Kimberly Cayce, a professional golfer, who found that there weren’t any comfortable and stylish sports bras available on the market. As an athlete, she realized the importance of comfort and support to game performance. She decided to create, in her words, sports bras made for women by women.

Kimberly Cayce only uses the highest quality materials and latest innovations to design her bras. I love Kalyx bras because they allow me to feel feminine even while I am playing the most traditionally perceived masculine games. I have never before found a bra line that allows me to feel athletic, sexy, and fashionable.

What’s great about Kalyx is that the line did not stop at making bras that are functional and cute. They made activity specific bras to ensure that you can perform to the best of your ability. You can find bras for activities such as running, working out, jogging, yoga, and more. The design team behind this innovation includes architects, athletes, fashion designers, engineers, and surgeons. I’m sure that such diversity in expertise must have helped in coming up with Kalyx’s cutting-edge designs.

Heidi Klum has always been one of the best known faces in the modeling, fashion and TV worlds. She started out her career in the modeling industry and is well known as being one of the Victoria’s Secret models. As she modeled for the top designers, she became well acquainted with global fashion trends. What amazes me (and I am sure everyone else too) about Heidi Klum, is how she seems to be able to do everything. She was on the Forbes List of the richest and most powerful actors, actresses, and musicians. She is a mom, has a career as a TV show host, a model, and now a designer, and still manages to look stunning. Who would ever guess that she's had a few chidlren? It is no surprise that she works out to maintain her figure.

In order to have a good workout, it is important to feel good. Everyone knows that in order to run comfortably, you need a shoe that is suited to running. Although it has been said many times before, many people do not realize that you are what you wear! If you dress like a slob to the gym, you will not feel motivated to perform your best. On the other hand, if you dress well to the gym, it can not only improve your attitude, but also your performance.

Last Fall, Heidi Klum introduced her line of fitness apparel with New Balance, otherwise known as HKNB. Her collection features pants, hoodies, sweatshirts, versatile sweaters, leggings, tunics, woven and knit tops, dresses, and shoes. Her entire collection looks really stylish and feminine. I am definitely motivated to go for a run! Heidi Klum for New Balance is not currently available in stores but can be purchased at Amazon.com.

Heidi Klum has always been one of the best known faces in the modeling, fashion and TV worlds. She started out her career in the modeling industry and is well known as being one of the Victoria’s Secret models. As she modeled for the top designers, she became well acquainted with global fashion trends. What amazes me (and I am sure everyone else too) about Heidi Klum, is how she seems to be able to do everything. She was on the Forbes List of the richest and most powerful actors, actresses, and musicians. She is a mom, has a career as a TV show host, a model, and now a designer, and still manages to look stunning. Who would ever guess that she's had a few chidlren? It is no surprise that she works out to maintain her figure.

In order to have a good workout, it is important to feel good. Everyone knows that in order to run comfortably, you need a shoe that is suited to running. Although it has been said many times before, many people do not realize that you are what you wear! If you dress like a slob to the gym, you will not feel motivated to perform your best. On the other hand, if you dress well to the gym, it can not only improve your attitude, but also your performance.

Last Fall, Heidi Klum introduced her line of fitness apparel with New Balance, otherwise known as HKNB. Her collection features pants, hoodies, sweatshirts, versatile sweaters, leggings, tunics, woven and knit tops, dresses, and shoes. Her entire collection looks really stylish and feminine. I am definitely motivated to go for a run! Heidi Klum for New Balance is not currently available in stores but can be purchased at Amazon.com.

Heidi Klum has always been one of the best known faces in the modeling, fashion and TV worlds. She started out her career in the modeling industry and is well known as being one of the Victoria’s Secret models. As she modeled for the top designers, she became well acquainted with global fashion trends. What amazes me (and I am sure everyone else too) about Heidi Klum, is how she seems to be able to do everything. She was on the Forbes List of the richest and most powerful actors, actresses, and musicians. She is a mom, has a career as a TV show host, a model, and now a designer, and still manages to look stunning. Who would ever guess that she's had a few chidlren? It is no surprise that she works out to maintain her figure.

In order to have a good workout, it is important to feel good. Everyone knows that in order to run comfortably, you need a shoe that is suited to running. Although it has been said many times before, many people do not realize that you are what you wear! If you dress like a slob to the gym, you will not feel motivated to perform your best. On the other hand, if you dress well to the gym, it can not only improve your attitude, but also your performance.

Last Fall, Heidi Klum introduced her line of fitness apparel with New Balance, otherwise known as HKNB. Her collection features pants, hoodies, sweatshirts, versatile sweaters, leggings, tunics, woven and knit tops, dresses, and shoes. Her entire collection looks really stylish and feminine. I am definitely motivated to go for a run! Heidi Klum for New Balance is not currently available in stores but can be purchased at Amazon.com.

Fitness has become an important part of all our lives, and women have become more conscious about keeping fit to look good and also to lead a healthier lifestyle. However, there aren’t many brands that design workout clothes for women that are feminine. While working out it is important to feel comfortable and also to feel good with what you are wearing. When I go out to play a game of soccer I want to feel like I am strong, energized, and most importantly, I still want to feel like a woman.

Stella McCartney is a British designer whose main lines include McCartney, Stella McCartney Kidds, and Stella McCartney for Adidas. Her fitness apparel for Adidas aim to ensure both performance and style. Adidas by Stella McCartney currently carries apparel for golf, running, yoga, tennis, studio, weekender and winter sports. Her line is of the best quality and only uses organically grown cotton apparel pieces and sustainable materials for footwear. I love the collection because the apparel has feminine cuts, is available in bold colors, and lasts forever.

Despite being the daughter of Sir Paul McCartney and Linda Eastman, her parents ensured she lived a very normal life (as normal as a daughter of a Beatles member can have!) She went to state schools and even designed her own jacket at 13 years old. By living an out of the celebrity spotlight lifestyle, Stella McCartney actually got to see the world and realize what fashion trends real people want. This was a huge benefit for her career because all her clothing is wearable and trendy.

Fitness has become an important part of all our lives, and women have become more conscious about keeping fit to look good and also to lead a healthier lifestyle. However, there aren’t many brands that design workout clothes for women that are feminine. While working out it is important to feel comfortable and also to feel good with what you are wearing. When I go out to play a game of soccer I want to feel like I am strong, energized, and most importantly, I still want to feel like a woman.

Stella McCartney is a British designer whose main lines include McCartney, Stella McCartney Kidds, and Stella McCartney for Adidas. Her fitness apparel for Adidas aim to ensure both performance and style. Adidas by Stella McCartney currently carries apparel for golf, running, yoga, tennis, studio, weekender and winter sports. Her line is of the best quality and only uses organically grown cotton apparel pieces and sustainable materials for footwear. I love the collection because the apparel has feminine cuts, is available in bold colors, and lasts forever.

Despite being the daughter of Sir Paul McCartney and Linda Eastman, her parents ensured she lived a very normal life (as normal as a daughter of a Beatles member can have!) She went to state schools and even designed her own jacket at 13 years old. By living an out of the celebrity spotlight lifestyle, Stella McCartney actually got to see the world and realize what fashion trends real people want. This was a huge benefit for her career because all her clothing is wearable and trendy.

New Balance announces today the opening of its first North American Experience Store in New York City's Flatiron District.  Celebrating the global brand's past, present and future, New Balance proudly highlights its century-plus heritage and product innovation to bring its brand retail experience to life.  The store, located at the corner of Fifth Avenue and 20th Street, features a Mondo running track and a unique Demonstration Area where New Balance associates showcase the company's domestic manufacturing capabilities.

"We are excited to open this store in New York City that pays tribute to our heritage and spirit, celebrates our innovation and continues the high standard of retail excellence we established two years ago with our first-ever New Balance Experience Store in Beijing," says Rob DeMartini, chief executive officer and president of New Balance.  "This store invites consumers from one of the world's greatest cities to engage with our brand's story and the passion of our associates that is 105 years in the making."

New Balance announces today the opening of its first North American Experience Store in New York City's Flatiron District.  Celebrating the global brand's past, present and future, New Balance proudly highlights its century-plus heritage and product innovation to bring its brand retail experience to life.  The store, located at the corner of Fifth Avenue and 20th Street, features a Mondo running track and a unique Demonstration Area where New Balance associates showcase the company's domestic manufacturing capabilities.

"We are excited to open this store in New York City that pays tribute to our heritage and spirit, celebrates our innovation and continues the high standard of retail excellence we established two years ago with our first-ever New Balance Experience Store in Beijing," says Rob DeMartini, chief executive officer and president of New Balance.  "This store invites consumers from one of the world's greatest cities to engage with our brand's story and the passion of our associates that is 105 years in the making."

Suunto, a brand that has been around since before World War II, has always been known for creating the best quality sports precision instruments for diving, mountaineering, sailing, training, orienteering, hiking, skiing, sailing and golf. The brand’s most popular and best selling products include dive computers, heart rate monitor, outdoor watches, and traditional magnetic compasses.

Suunto is well-known for its multi-function electronic wristwatches. Models that have these features include the Suunto Vector, X10, and X-Lander. These products have many advanced features such as altitude, acceleration, compass bearings, and some models even have a GPS device. Suunto has aptly nicknamed their elite training watches as wrist-top computers. This is because the watches are able to store and analyze a lot of information. This is great for athletes because it helps them gauge their performance and lifestyle based on many available features like heart rate, distance, real-time, calorie consumption, and some even analyze information and offer a personalized workout regimen. With these watches, you can tell your personal trainer goodbye!

Suunto, a brand that has been around since before World War II, has always been known for creating the best quality sports precision instruments for diving, mountaineering, sailing, training, orienteering, hiking, skiing, sailing and golf. The brand’s most popular and best selling products include dive computers, heart rate monitor, outdoor watches, and traditional magnetic compasses.

Suunto is well-known for its multi-function electronic wristwatches. Models that have these features include the Suunto Vector, X10, and X-Lander. These products have many advanced features such as altitude, acceleration, compass bearings, and some models even have a GPS device. Suunto has aptly nicknamed their elite training watches as wrist-top computers. This is because the watches are able to store and analyze a lot of information. This is great for athletes because it helps them gauge their performance and lifestyle based on many available features like heart rate, distance, real-time, calorie consumption, and some even analyze information and offer a personalized workout regimen. With these watches, you can tell your personal trainer goodbye!

Zoot Sports has been around for a quarter of a century and has always been known for producing high quality triathlon clothing from racesuits and tribags to wetsuits and shoes. The brand has always been known for being very innovative in trying to improve athletes’ performance. Zoot has now become a global name and is distributed across 22 countries.

Zoot Sports was founded by Christal Nylin in Kona, Hawaii in 1983. She realized that athletes competing in Ironman Triathlon World Championship, held in Hawaii, did not have good quality athletic gear to compete. Nylin, who has always loved experimenting with fabrics, was inspired to design an outfit that will be more functional for athletes participating in the triathlon to compete in.

Zoot Sports has been around for a quarter of a century and has always been known for producing high quality triathlon clothing from racesuits and tribags to wetsuits and shoes. The brand has always been known for being very innovative in trying to improve athletes’ performance. Zoot has now become a global name and is distributed across 22 countries.

Zoot Sports was founded by Christal Nylin in Kona, Hawaii in 1983. She realized that athletes competing in Ironman Triathlon World Championship, held in Hawaii, did not have good quality athletic gear to compete. Nylin, who has always loved experimenting with fabrics, was inspired to design an outfit that will be more functional for athletes participating in the triathlon to compete in.

Just the name Lolё sounds so feminine that it is not a surprise that this fitness apparel line is known for its feminine and versatile looks. Lolё clothing is so trendy that you no longer need to change right after a workout to go run your errands. They look cute even outside your gym! Lolё founder Evelyn Trempe’s outlook while creating this brand was that, “You wear what you are. Fabulously feminine. Bold and beautiful. Lover of nature. Happy in your skin. And, always, living your life in motion."

I live on the East Coast and I understand how weather changes sometimes require completely different workout clothes. However, with Lolё, you don’t need to do that anymore. Lolё uses advanced technology that keeps you warm when it is cold and keeps you cool when it is hot. You can use that closet space for something else! Lolё realizes that women all have different body shapes and this apparel is great for all women. (Check out their glossary to see all the cool features Lolё has!)

This Canadian brand has become very popular in the United States because of its cute outfits and wear-ability. Lolё currently carries tops, bottoms, dresses, accessories, outerwear, and ecological apparel. Lolё is an environmentally-friendly brand that tries to ensure using renewable resources and organically grown and processed products. You can learn more about it on their Nature Page.

So what’s new with Lolё? Lolё is working on opening new concept shops called “Lolё workshop,” a harmonious fusion of technology and brand vision that promotes global well-being by fitness and physical activity. Sounds cool, doesn’t it? We’re definitely interested. Are you? Visit Lolё’s website to view their collections and let us know what you think!

Just the name Lolё sounds so feminine that it is not a surprise that this fitness apparel line is known for its feminine and versatile looks. Lolё clothing is so trendy that you no longer need to change right after a workout to go run your errands. They look cute even outside your gym! Lolё founder Evelyn Trempe’s outlook while creating this brand was that, “You wear what you are. Fabulously feminine. Bold and beautiful. Lover of nature. Happy in your skin. And, always, living your life in motion."

I live on the East Coast and I understand how weather changes sometimes require completely different workout clothes. However, with Lolё, you don’t need to do that anymore. Lolё uses advanced technology that keeps you warm when it is cold and keeps you cool when it is hot. You can use that closet space for something else! Lolё realizes that women all have different body shapes and this apparel is great for all women. (Check out their glossary to see all the cool features Lolё has!)

This Canadian brand has become very popular in the United States because of its cute outfits and wear-ability. Lolё currently carries tops, bottoms, dresses, accessories, outerwear, and ecological apparel. Lolё is an environmentally-friendly brand that tries to ensure using renewable resources and organically grown and processed products. You can learn more about it on their Nature Page.

So what’s new with Lolё? Lolё is working on opening new concept shops called “Lolё workshop,” a harmonious fusion of technology and brand vision that promotes global well-being by fitness and physical activity. Sounds cool, doesn’t it? We’re definitely interested. Are you? Visit Lolё’s website to view their collections and let us know what you think!

Just the name Lolё sounds so feminine that it is not a surprise that this fitness apparel line is known for its feminine and versatile looks. Lolё clothing is so trendy that you no longer need to change right after a workout to go run your errands. They look cute even outside your gym! Lolё founder Evelyn Trempe’s outlook while creating this brand was that, “You wear what you are. Fabulously feminine. Bold and beautiful. Lover of nature. Happy in your skin. And, always, living your life in motion."

I live on the East Coast and I understand how weather changes sometimes require completely different workout clothes. However, with Lolё, you don’t need to do that anymore. Lolё uses advanced technology that keeps you warm when it is cold and keeps you cool when it is hot. You can use that closet space for something else! Lolё realizes that women all have different body shapes and this apparel is great for all women. (Check out their glossary to see all the cool features Lolё has!)

This Canadian brand has become very popular in the United States because of its cute outfits and wear-ability. Lolё currently carries tops, bottoms, dresses, accessories, outerwear, and ecological apparel. Lolё is an environmentally-friendly brand that tries to ensure using renewable resources and organically grown and processed products. You can learn more about it on their Nature Page.

So what’s new with Lolё? Lolё is working on opening new concept shops called “Lolё workshop,” a harmonious fusion of technology and brand vision that promotes global well-being by fitness and physical activity. Sounds cool, doesn’t it? We’re definitely interested. Are you? Visit Lolё’s website to view their collections and let us know what you think!

Just the name Lolё sounds so feminine that it is not a surprise that this fitness apparel line is known for its feminine and versatile looks. Lolё clothing is so trendy that you no longer need to change right after a workout to go run your errands. They look cute even outside your gym! Lolё founder Evelyn Trempe’s outlook while creating this brand was that, “You wear what you are. Fabulously feminine. Bold and beautiful. Lover of nature. Happy in your skin. And, always, living your life in motion."

I live on the East Coast and I understand how weather changes sometimes require completely different workout clothes. However, with Lolё, you don’t need to do that anymore. Lolё uses advanced technology that keeps you warm when it is cold and keeps you cool when it is hot. You can use that closet space for something else! Lolё realizes that women all have different body shapes and this apparel is great for all women. (Check out their glossary to see all the cool features Lolё has!)

This Canadian brand has become very popular in the United States because of its cute outfits and wear-ability. Lolё currently carries tops, bottoms, dresses, accessories, outerwear, and ecological apparel. Lolё is an environmentally-friendly brand that tries to ensure using renewable resources and organically grown and processed products. You can learn more about it on their Nature Page.

So what’s new with Lolё? Lolё is working on opening new concept shops called “Lolё workshop,” a harmonious fusion of technology and brand vision that promotes global well-being by fitness and physical activity. Sounds cool, doesn’t it? We’re definitely interested. Are you? Visit Lolё’s website to view their collections and let us know what you think!

Whether it's Vibram FiveFingers or VivoBarefoot, running barefoot...with shoes on...never looked so good. The hottest trend in fitness right now is "barefoot" althletic shoes. Running barefoot can range from a shoe that looks more like a glove on your foot than a sneaker to the look of a typical running shoe sans midsole or arch support. It seems that getting back to the way nature intended us to move...means going barefoot without, well, actually going barefoot.

The idea behind what is fueling this trend is that the sportswear industry has come out with so many althletic shoes to accomodate the issues people have from running--from joint pain to muscle pain--without much success (depending upon who you speak to.)  If you have ever walked into an Adidas store or Foot Locker, you know exactly what I mean. It is downright confusing with such a huge variety of sneakers to choose from. I recently found myself asking an Adidas sales rep. "Aren't there any shoes that are simply sneakers without all of the bells and whistles? Does anyone make those anymore?" She stared at me blankly. (She obviously was much younger than myself and could not relate to the "old days" when choosing an althetlic shoe didn't require a PhD.)

Barefoot running shoes may still be in the minority, but with some companies putting the research in your hands (or feet?) this may be one trend that seems to last. What do you think? Tweet us @PiercemattiePR.

Whether it's Vibram FiveFingers or VivoBarefoot, running barefoot...with shoes on...never looked so good. The hottest trend in fitness right now is "barefoot" althletic shoes. Running barefoot can range from a shoe that looks more like a glove on your foot than a sneaker to the look of a typical running shoe sans midsole or arch support. It seems that getting back to the way nature intended us to move...means going barefoot without, well, actually going barefoot.

The idea behind what is fueling this trend is that the sportswear industry has come out with so many althletic shoes to accomodate the issues people have from running--from joint pain to muscle pain--without much success (depending upon who you speak to.)  If you have ever walked into an Adidas store or Foot Locker, you know exactly what I mean. It is downright confusing with such a huge variety of sneakers to choose from. I recently found myself asking an Adidas sales rep. "Aren't there any shoes that are simply sneakers without all of the bells and whistles? Does anyone make those anymore?" She stared at me blankly. (She obviously was much younger than myself and could not relate to the "old days" when choosing an althetlic shoe didn't require a PhD.)

Barefoot running shoes may still be in the minority, but with some companies putting the research in your hands (or feet?) this may be one trend that seems to last. What do you think? Tweet us @PiercemattiePR.

Whether it's Vibram FiveFingers or VivoBarefoot, running barefoot...with shoes on...never looked so good. The hottest trend in fitness right now is "barefoot" althletic shoes. Running barefoot can range from a shoe that looks more like a glove on your foot than a sneaker to the look of a typical running shoe sans midsole or arch support. It seems that getting back to the way nature intended us to move...means going barefoot without, well, actually going barefoot.

The idea behind what is fueling this trend is that the sportswear industry has come out with so many althletic shoes to accomodate the issues people have from running--from joint pain to muscle pain--without much success (depending upon who you speak to.)  If you have ever walked into an Adidas store or Foot Locker, you know exactly what I mean. It is downright confusing with such a huge variety of sneakers to choose from. I recently found myself asking an Adidas sales rep. "Aren't there any shoes that are simply sneakers without all of the bells and whistles? Does anyone make those anymore?" She stared at me blankly. (She obviously was much younger than myself and could not relate to the "old days" when choosing an althetlic shoe didn't require a PhD.)

Barefoot running shoes may still be in the minority, but with some companies putting the research in your hands (or feet?) this may be one trend that seems to last. What do you think? Tweet us @PiercemattiePR.

Whether it's Vibram FiveFingers or VivoBarefoot, running barefoot...with shoes on...never looked so good. The hottest trend in fitness right now is "barefoot" althletic shoes. Running barefoot can range from a shoe that looks more like a glove on your foot than a sneaker to the look of a typical running shoe sans midsole or arch support. It seems that getting back to the way nature intended us to move...means going barefoot without, well, actually going barefoot.

The idea behind what is fueling this trend is that the sportswear industry has come out with so many althletic shoes to accomodate the issues people have from running--from joint pain to muscle pain--without much success (depending upon who you speak to.)  If you have ever walked into an Adidas store or Foot Locker, you know exactly what I mean. It is downright confusing with such a huge variety of sneakers to choose from. I recently found myself asking an Adidas sales rep. "Aren't there any shoes that are simply sneakers without all of the bells and whistles? Does anyone make those anymore?" She stared at me blankly. (She obviously was much younger than myself and could not relate to the "old days" when choosing an althetlic shoe didn't require a PhD.)

Barefoot running shoes may still be in the minority, but with some companies putting the research in your hands (or feet?) this may be one trend that seems to last. What do you think? Tweet us @PiercemattiePR.

It is gym time, and it never seems to come at a good time unless you are a fitness guru. It usually comes in the early in the morning before the world has even thought about waking up, or after a long day at work and the last thing you want to do is wear yourself out at the gym. The last thing on your mind is what you are going to wear to them gym. Shorts and a t-shirt and you are ready to go. Perhaps that workout would go a little better if you were looking your best while you are trying to get your body to look its best. Pure Style Fitness may have just what you are looking for with the release of their spring yoga clothing collection.

Pure Style Fitness is bringing it’s own sense of style to the workout room. The Jala yoga clothing line features stylish yet practical products for men and women. New to the line are drawstring and roll down yoga pants with a variety of tank tops to keep you cool and comfortable during your workout. For and even bolder statement you might want to look into the bold snakeskin leggings. A variety of crew neck 100% cotton t-shirts are available for men including the Lotus and Buddha T-shirts. Although the clothing line is designed specifically for yoga it is still practical for everyday use.

The line makes use of bright colors to match springtime mood. Pure Style Fitness is dedicated to providing affordable clothing to the fitness minded individual. To learn more and find a fitness style that is right for you visit purestylefitness.com.

It is gym time, and it never seems to come at a good time unless you are a fitness guru. It usually comes in the early in the morning before the world has even thought about waking up, or after a long day at work and the last thing you want to do is wear yourself out at the gym. The last thing on your mind is what you are going to wear to them gym. Shorts and a t-shirt and you are ready to go. Perhaps that workout would go a little better if you were looking your best while you are trying to get your body to look its best. Pure Style Fitness may have just what you are looking for with the release of their spring yoga clothing collection.

Pure Style Fitness is bringing it’s own sense of style to the workout room. The Jala yoga clothing line features stylish yet practical products for men and women. New to the line are drawstring and roll down yoga pants with a variety of tank tops to keep you cool and comfortable during your workout. For and even bolder statement you might want to look into the bold snakeskin leggings. A variety of crew neck 100% cotton t-shirts are available for men including the Lotus and Buddha T-shirts. Although the clothing line is designed specifically for yoga it is still practical for everyday use.

The line makes use of bright colors to match springtime mood. Pure Style Fitness is dedicated to providing affordable clothing to the fitness minded individual. To learn more and find a fitness style that is right for you visit purestylefitness.com.

Zumba Fitness, the global multimedia fitness leader and creator of the acclaimed Zumba® dance-fitness workout, announced today the expansion of its popular Zumba Apparel & Accessories line with the launch of the Spring/Summer 2012 "Glow" collection. Inspired by the Zumba community and the energy they draw from the music, rhythms and passion of their classes, Zumba Fitness' design team used bright, vibrant colors to illuminate and bring the "Glow" collection to life. 

Outdoor activities (especially when the weather is enjoyable) are my absolute favorite. I love when I can spend a few days outdoors and (partially) free from electronic communications. Whether I am hiking, boating, camping, running, or snowboarding, there is one brand that carries clothing and equipment that I turn to: The North Face.

Two lovers of hiking that had a dream to open a small mountaineering retail store started The North Face in the Bay Area in 1968. Since then The North Face expanded to include mountaineering equipment and apparel, skiing equipment, outterwear, sleeping bags, and skiwear. The well-made and reliable products by The North Face now include equipment and apparel for all types of athletes including hikers, rock climbers, runners, skiers, snowboarders, and backpackers.

The North Face has products for the whole family and literally any piece of apparel or equipment you could ever need for your journey. Whether you need heavy and warm clothing for a day of snowboarding or light and airy shorts and tops to prepare for your marathon in the summer, The North Face is sure to support every possible need.

The Women’s Potosi Jacket is sure to keep you dry and warm during the rainy months while the Women’s Tadasana VPR Sport Tank to allow you to move freely while you relax and tone your body in your yoga class, and the Women’s Better Than Naked Cool Jacket won’t disappoint as it keeps you cool and dry on your run. Not to mention, stay stylish in The North Face’s best selling and most popular jacket, the Denali Thermal Jacket.

Are you going to go to The North Face for your outdoor needs? Tweet us @PierceMattiePR. 

Russell Brands, LLC, today announced the launch of the Russell Athletic brand's new women's apparel line in conjunction with a refreshed e-commerce site (russellathletic.com/womens) and contemporized logo.  With 18 styles available at launch, ranging from performance fleece and hoodies to active skorts and capris, the new line and e-commerce platform ensures there's something to suit active women everywhere. 

"Russell Athletic has a rich history of providing comfortable and affordable sports performance wear for both professional and amateur athletes," said Sarah Gholston, vice president, design and merchandising. "People are busy, and we recognize the importance and the challenge for women today to balance fitness with their daily life. These clothes are made to fit you and your schedule, taking you from the carpool line to the gym, or wherever else the day may take you."

The line, designed by women for women, was inspired by the quintessential mom-on-the-go.  Gholston said she and her design team constructed each piece in the new line with the needs of today's modern, busy consumer in mind. 

"We know that when women look good, they feel good," she said.  "Each piece in this line was created to do just that – elongating lines where they matter, flattering silhouettes, bright colors. When you combine all these elements into very functional pieces, you create what we think is the perfect go-to collection for every woman, regardless of whether she needs to run to soccer practice or run a 5k."

Paying close attention to the details women say matter most, the collection was crafted with special attention to design. The exclusive Mid-Support Racerback Tank was developed in partnership with Vanity Fair Brands, a leading intimate apparel company, to provide the ultimate combination of comfort, support and performance as well as a fit unlike any other found in the marketplace today.  Other product features in the full line include cotton with performance benefits, a not-too-tight but not-too-loose tailored fit and Dri-Power moisture wicking technology.

The full spring 2012 women's active wear line includes:

• Dri-Power 360 Moisture Wicking Technology Round Neck Tee, V-Neck Tee and Sleeveless Tee
• Technical Performance Fleece Full Zip Cadet Jacket, Hood and Pant
• Fleece Pullover Hood, Full Zip Hood and Pant
• Cotton Stretch Capri, Pant and Short
• Mid-Support Racerback Tank with Vanity Fair Technology
• 6" Inseam Performance Short
• Performance Skort
• Semi-Fit Performance Capri
• Fashion Performance Tee
• Full Coverage Performance Tank

The Russell women's collection offers quality at a highly competitive price point and is available now at russellathletic.com/womens and kohls.com.

To learn more about Russell Athletic products visit www.RussellAthletic.com. 

Yoga is a spiritual and aesthetic discipline where many of us can find peace and a quite mind through breathing and meditation. I don’t know about you, but a yoga studio is the one place where my mind will rest – all the problems and stress of the day completely leave my mind during that 90-minute class. I leave class feeling fresh, de-stressed, and at peace with the world and myself. If you couldn’t tell, yoga does amazing things for my mind and body and I am sure many of you feel the same way.

The Y Catalog based in Santa Monica, CA found a way for those who practice yoga to take this good feeling out into the world with them everyday. The product they sell, through mail and online, are hand-selected products that will contribute to your sustainable and organic lifestyle. They carry yoga clothes and accessories for men and women, yoga art, and yoga music.

By purchasing items from The Y Catalog, not only are you contributing to an eco-friendly lifestyle but also 10% of your purchase goes towards charitable causes supported by The Y Catalog. So why not purchase your favorite yoga items while giving back a little? This idea was inspired by the practice of “Seva,” the idea of service. The products they sell are made of organic materials that come from manufacturers with fair trade practices.

How do you practice Seva? Let us know @PierceMattiePR. 

Regardless if you are weight training, hiking, running, or in a yoga class, exercise makes you feel good.  Something to take into consideration, however, is how comfortable you feel when you are participating in one of these activities.  Granted, that hill might look a little steep or you may find yourself taking a break in downward dog during your yoga class, but if you are uncomfortable in the clothes you are wearing that will distract you from how good your exercise makes you feel.

Whether your sports bra is too big or your pants are itchy, wearing uncomfortable clothes while you are exercising is the worst – you can’t focus during your yoga class or you just give up on that run because your clothes are uncomfortable.  The solution to this is not found in hours spent in a fitting room, but with lucy activewear.

lucy activewear was founded in 1999 by a group of women in Portland, Oregon whose goal was to create exercise clothing that was stylish and flattering. Whether you are taking a yoga class, training for a half marathon, exploring the world around you, or weight training, lucy activewear has all the exercise essentials you need to perform your best.

This Turn Up the Heat sports bra will keep you covered and comfortable in any yoga position while this Endurance Tank has mesh pieces to keep you feeling cool on your long afternoon run.

Check out lucy activewear for all of your exercise essentials and not only enjoy your workout, but feel comfortable and confident while you’re doing it.

What do you wear to stay comfortable during your workout? Let us know @PierceMattiePR.

When you think Summer, you think outdoors...and for those who lead an active, adventurous and fit lifestyle, that means summer sports. More specifically...sports and fitness regimens that include water. Have you ever gone hiking or even rock climbing near water? The last thing you want is to be unsure if the sole of your shoe will slide on the slippery terrain. Or when kayaking, white water rafting or wake boarding...your feet are bound to get wet, but there's got to be a sneaker out there that won't leave you squishing water in your shoes (with that smelly mildew odor when it dries to boot.) That's where Teva comes in. 

Footwear made with the athlete in mind, and to "tell better stories", Teva uses technology that protects feet by wicking away moisture (eVent) and seals out water from entering into the shoe with a membrane (T.I.D.E. Seal). There are even a pretty cool line of water shoes called Gnarkosi, that have a Draine Frame in the sole of the sneaker (to drain the water of course!)

I'm most attracted to their new Fuse-ion water shoes. Reminding me of the Keds days of my youth,  Fuse-ion has that preppy pop kick kind of look, but more modernized and with a whole lot more functionality. 

Have you worn Teva footwear? What types of fitness activities did you use them for? Tweet us @PierceMattiePR.