Fitness PR Division

McConaughey gets pumping for fitness video

It looks like Hollywood actor Matthew McConaughey is the latest celebrity to jump on the fitness video bandwagon. The Sahara star can be seen here toning his beach body ready for his new role as a DVD fitness instructor. According to The Sun, McConaughey and his friend, cycling legend Lance Armstrong, are creating a lifestyle and fitness video for men. In a bid to practise what they preach, the pair are getting themselves into shape ready to advise others on how to get the perfect physique.

If you have ever been one to make that New Year’s resolution to lose weight and head right over to your local gym on January 2nd (or really any time of the year), you may know about the steps a good gym puts into place to customize your workout to achieve maximum results. Now there is an improvement on this customization called Functional Fitness to tailor make a fitness program specifically designed to help you incorporate it into your life, whether it is at the gym or a Saturday at home.

A while back I had joined Bally’s Total Fitness and a personal trainer went over my fitness and weight loss goals with me and designed a plan that I would follow each time I came in to work out; 2 miles around the track, 12 shoulder press repetitions, 12 leg curl repetitions and so on. While the program helped me focus on what I needed to do at each workout once I walked through the door, it certainly was difficult to apply on the days I was not in the gym. This is where Functional Fitness steps in and has made the individualized fitness program even better.

We all lead busy lives and time going to a weight loss meeting could easily be time spent at the gym. Convenience is a hot commodity and with obesity on the rise, more people looking to lose weight and implement a fitness program around their lifestyle are turning to the internet for support and inspiration, and these online programs are capturing the attention of a determined market.

Many states are beginning their own diet and fitness programs and featuring them online for residents to participate in such as INShape Indiana’s 10 in 10 Challenge. Where I live, Blue Cross of Northeastern PA has collaborated with local television affiliates WBRE (NBC) and WYOU (CBS) to create a program called, “The Million Pound Meltdown.” Residents sign up online and follow tips for better eating and fitness habits. By committing to the program, you feel you are part of a collaborative effort to reach the goal of one million pounds lost in the region. The goal is to make you feel like a team player and keep you on track with a diet and fitness plan that is right for you.

Other online programs include Weight Watchers online, e-diets, Changing Shape, Fitness Online and even The Biggest Loser based on the television series. My girlfriend and her husband chose to commit to Weight Watchers online and implemented a fitness routine that included jogging and swimming laps. In 10 months time her husband lost 110 pounds and she lost her goal of 30 pounds. Now that she feels healthy and physically fit, she is training to run a Triathalon this June in Philadelphia through the Leukemia & Lymphoma Society's Team in Training.

The David E. Grange Jr. Best Ranger Competition began in 1982, when the Ranger Training Department designed a "Ranger Olympics" to identify the best two-man team in the Army. Over the years it has expanded to include members from other services such as the Marines and occasionally members from foreign military units. Best Ranger Competition is the original Amazing Race and Survivor where teams definitely have to “Out Last” each other in this grueling fitness and skill competition.

In 1986 my husband, an Army Ranger, competed in this competition and is still something he watches religiously on The Military Channel, however in the past it could be seen on ESPN and The Outdoor Life Network. The conditioning of the men who compete in this competition is compared to that of world-class athletes. Besides testing the participant’s military skills, it also tests endurance, strength and mental fortitude. The competition is done over 60 hours, day and night, of non-stop events where the participants get little rest or food.

Best Ranger Competition involves running, swimming, push-ups, pull-ups and navigating grueling obstacle courses among many other events that you often find in the Iron Man competition. The intensity and duration of the event sequences pushes even the most elite Special Operations troops, who are at the peak of physical fitness, to the point of physical exhaustion. One such event, that is also a crowd favorite, is the Helo Cast. The Helo Cast involves jumping from a helicopter over water in full uniform and with all of your equipment keeping it afloat and swimming to shore, which is immediately followed up by the next event.

Each time that I am pregnant, my husband mysteriously develops Shingles. It’s something that no one can quite understand and has baffled us each time, as it is very rare to develop Shingles more than once in your lifetime. Shingles is a painful skin rash, most often only surfacing on one half of your body, and occurs in people who have had the chicken pox. Although I don’t plan on having any more children (4 is enough thank you), I found interest in a new study that has surfaced that indicates the possibility that tai chi may help in warding off Shingles.

The study was geared at those 50 years and older since Shingles is usually most common in this age demographic (although my husband is an exception since he began developing it at age 35). Tai chi is a low impact exercise that anyone can participate in at any age. To do tai chi, you perform a defined series of postures or movements in a slow, graceful manner. Each movement or posture flows into the next without pausing. Many see tai chi as a way to tackle many physical and mental conditions such as stress, reducing high blood pressure, increasing stamina, and muscle strengthening and definition.

This recent study was done by UCLA and involved 112 healthy adults, ages 59 to 86, who have had previous cases of chickenpox. The study was split into two groups with one group taking tai chi classes three times a week for three months and the second group attending health education classes where they were taught good diet habits and stress management. Both groups were vaccinated against chicken pox.

After 6 months, the tai chi group showed nearly twice the level of immunity than did the health education group and the study found that tai chi paired with vaccination showed a 40% increase in immunity against Shingles. It is definitely interesting to say the least and something that should promote further study regarding tai chi’s affects on physical and mental health.

Just as the Leapster gave children fitness for the mind, some of the latest video games for your console have video games geared towards getting your couch potatoes up and moving. One of the most popular being Dance Dance Revolution, which made its way from the arcade into living rooms and now even gym classes across the country.

With child obesity rates rising, it is games like Dance Dance Revolution that can make fitness fun for kids. Schools are taking note of the benefits of incorporating this video game into the gym class curriculum. It gives the children the best of both worlds, incorporating the technology of video games in with physical fitness to keep them active and healthy.

PowerGrid Fitness is another innovator when it comes to video games and fitness. They designed the KiloWatt in 2004, which was very large and very expensive. They have now come out with the Exer-station which is little less expensive than the original KiloWatt and geared towards home use. The Exer-station is a full body video game controller made to work with just about any game. So if you are playing a race car game, the harder you push, the faster your car goes. The Exer-station utilizes their ISOCOR technology, which allows isometric muscle contractions to control computer and video games. While you never have to get up and put any pressure on your joints, you still endure a muscle strengthening work out.

The Sony Playstation EyeToy is another video game component meant to be a fitness-related game. The EyeToy is a camera you attach to your television and Sony Playstation 2 while you use your body to play the games such as Play, which incorporates Kung Fu and dancing; Play2 which has 12 different physical games such as blocking soccer balls and hitting homeruns. There are several other games in the series, all meant to be interactive, fun and worthy of being deemed exercise.

As gaming continues to be part of our culture, it seems only natural to allow the transition from sedentary game play into one that can become part of your child’s daily exercise routine.

I’ll never forget the day several years ago when Curves arrived around the corner from my house. My membership at Bally’s Total Fitness was coming to an end and I was unsure if I wanted to renew it. The advertisement for Curves was intriguing: 30-minute workout, no men, no mirrors, no makeup. The price for membership was about the same as the one I had at Bally’s, but the idea of a convenient workout without worrying about my insecurity over my body in front of men at the gym is what drove me to finally go check out the facility for myself.

Pace is another facility that offers a 30-minute workout on hydraulic equipment otherwise known as circuit training. Pace was the original circuit training center, however, Curves for Women’s star has shown much brighter through all of their advertising campaigns and PR. These 30 minute circuit training fitness centers are becoming very attractive to those of all walks of life, from the business woman with a hectic schedule to the senior looking to keep in shape without a strenuous fitness regimen, Curves and Pace are becoming their fitness clubs of choice.

30-minute fitness centers offer many benefits both mentally and physically. Many women are intimidated by all of the different exercise equipment the typical gym has to offer. With circuit training, there are only approximately 10 pieces of equipment which offer strength training and sustained cardiovascular activity through safe and effective hydraulic resistance. There is no wondering which piece of equipment you need to use for what, you simply begin on one machine and make your way around the circle in 30 second timed intervals. The guesswork is taken out of the equation with a “follow the leader” type workout.

30-minute fitness centers make exercise convenient and easy to fit into a busy schedule. With Curves, there are 10,000 fitness centers worldwide, adding to the convenience of the business traveler looking to stay fit even when on a business trip. While you won’t get that muscle definition or body builder look that you would at gyms like Bally’s and Gold’s, a 30 minute fitness center is ideal for those who are already in shape looking to maintain it and for those looking to lose weight and inches and build stamina in order to divulge in a more rigorous workout at the gym.

Oftentimes when we are ready to take the plunge into a fitness program, we forget the basic do's and don'ts to working out. Below are some simple tips to keep in mind, as put together by Penn State University:

DO Start Off Moderately
Work your way into a routine. Going overboard after a long respite from exercise may result in injury, or at least disappointment. Your workout shouldn't do either, so build up from a moderate beginning.

DON'T Over-Exercise
For maximum benefit at minimum injury risk, the body needs to rest and recover. At least a 24-hour rest after heavy muscle strain is advised. Stagger workouts between heavy and light strain. For example, you can alternate a weight training routine with biking.

DO Warm Up and Cool Down
A low-impact warm-up before any exercise is essential. It warms the muscles, makes them more limber and easier to stretch, which results in a better workout. It also helps to prevent injury. Cooling down after exercising is also important as it relaxes the muscles, lowers the heart rate, and helps the body to recover from the stress of a workout. It'll make you feel better immediately after the workout, and the next morning.

DO Stretch
Flexibility is one of the most important factors of fitness. Stretching before, during and after a workout will result in better performance, good posture, fewer injuries, and overall better fitness.

DON'T Push an Injury
Listen to your body. If you feel pain, stop. Muscle and joint pain can mean many things -- pushing a small hurt can lead to big problems later on. If pain persists more than a few days, see a doctor.

DO Consult a Trainer
If you belong to a gym, you may have the opportunity to consult a certified trainer. He or she can help you craft a reasonable workout plan, tailored for your goals. A trainer can also teach proper form with exercise equipment. Even if you are experienced, bad habits can be developed.

DON'T Get Bored
Don't get bored with your workout. New exercises can break the monotony, and the excitement of perfecting new skills can help motivate. Since different exercises work different parts of the body, a diverse workout will aid overall fitness.

DO Find a Workout Partner
If motivation is your problem, a workout partner might be the solution. A partner can motivate you to workout when you normally might not, and can help improve your workout by watching form, encouraging extra effort, and pacing. Try to pick a partner with abilities equal to your own.

DON'T Lose Concentration
Preoccupation with outside situations can counteract the benefits of a workout. For example, you might decrease intensity as you lose concentration. And not paying attention to a workout can lead to sloppy style and potential injury. Instead, use the time to concentrate on proper form and control. It will lead to a better workout, greater benefits, and a more relaxing experience.

DO Watch What You Eat
Diet is just as much a part of fitness as exercise, and what you eat will affect every aspect of your workout. A proper diet also influences the results of you fitness plan, since it helps build muscle and decrease the percentage of fat in your overall body weight.

DON'T Dehydrate Yourself
When exercising, the body needs four to eight ounces of water every 20 minutes to replace water loss. If you become thirsty during a workout, you've already passed out of a "safe" stage of hydration. Take fluids immediately. If you are working out for more than an hour, you may want to consider sports drinks, as the extra carbohydrates help retain body water. But try them out first, as not all work, and some may cause unwanted reactions. Always avoid caffeine or alcohol when exercising, both of which further dehydrate your body.

DO Have Fun!
The benefits to working out don't pay off if you don't enjoy yourself. This isn't an excuse for not exercising, as it's still vital to your health. But finding a workout that you enjoy will make the difference when setting a workout schedule that will stick.

While I know the old saying, "No pain, no gain," when it comes to exercise, I find that the pain is what makes me avoid it in the first place. Now that I am able to exercise again after having my son, I was in search of a way to get my core muscles back into shape and firm up other areas of my body without all of the pain involved to do so. My neighbor is a personal trainer and she mentioned to me that a Balance Ball was the best piece of fitness "equipment" to get my body in shape in a quicker time frame (and without the pain).

The Balance Ball can be used in a variety of exercise programs which include yoga and pilates. Some of the benefits of incorporating a Balance Ball as part of your workout are:

* It trains the body in functional movement.
* Forces the body to strengthen the stabilizing muscles.
* Challenges the body to improve alignment and balance.
* Targets abdominals and lower back thus strengthening the body core to improve posture.
* Improves muscle tone and increases endurance.
* Improves flexibility and increases strength.

I have been using my Balance Ball for a few days now and it's amazing how many more muscles you engage when using it. If you have a career that requires you to mostly sit at your desk all day, Gaiam sells a Balance Ball Chair that is great to use while on the job. The Balance Ball Chair enables you to do Balance Ball exercises right at your desk, but also helps you to maintain correct posture and strengthen core muscles all while you work. It's just another way you can incorporate fitness into your day.

*Photo Credit: Gaiam

They say you can’t teach an old dog new tricks, but when it comes to diet and fitness it's a different story. Researchers are reporting that even in middle age, taking on a more healthy lifestyle can decrease the risk for heart disease and premature death within years of that change.

According to a study done by the Medical University of South Carolina, middle-aged adults who ate at least five fruits and vegetables a day and exercised for a minimum of 2 1/2 hours a week, maintained a low weight, and didn’t smoke lowered their risk of death by 40 percent and heart disease by 35 percent.

Additionally, Dr. Dana King, who headed the research, revealed that adults who implemented a healthier lifestyle actually caught up with adults that had followed these guidelines all along. After four years, both groups’ mortality rate and susceptibility to having a heart attack matched.

While this is a comforting statistic, it does not mean people should continue inhaling Krispe Kremes and skipping out on the gym until they're older. The risk for health problems can be reduced by an even greater degree if a healthier lifestyle is incorporated today.

So now there’s an even greater reason to hit the treadmill…that’s a good thing.

Photo Credit: Rock Fit

All the aspects of fitness are something that those of us who have use of our legs, take for granted. Thankfully, there are those out there who take into consideration that those who are wheelchair bound want the benefit of fitness, as well. RehaMed International (RMT) is one such company whose main focus is to improve the quality of life for people with disabilities.

RMT has many fabulous lifts and products that help those in wheelchairs keep an active lifestyle. The VitaGlide Pro answers the call to give a cardio workout and upper body conditioning for those who seek it. A great feature to the VitaGlide Pro is the built-in roll away seat, so your significant other/family/friends, who are not in a wheelchair, can also partake in the benefits the VitaGlide has to offer.

"The VitaGlide is the result of extensive research into the causes of shoulder injuries and pain, especially amongst wheelchair users. Research has indicated that shoulder injuries occurring in wheelchairs are similar to rotator cuff injuries suffered by baseball pitchers, caused by imbalanced muscle stress placed on the shoulder joint. This imbalance results in what is clinically referred to as ‘Overuse Syndrome.’ The ‘push-pull’ motion of the VitaGlide helps to work the back muscles in the shoulder, thereby balancing the overall shoulder musculature."

If you own a VitaGlide, please share your thoughts on this product in the comments.

Health Magazine is holding a celebration of yoga and well-being at Rumsey Playfield in Central Park with an event titled, "Here Comes The Sun." The event, taking place at 11am-4pm on Saturday Sept. 29th, will feature a performance by Joan Osbourne and yoga classes with expert YogaWorks instructor, Sara Ivanhoe.

Here Comes The Sun details:

* September 29th 11am-4pm
* Rumsey Playfield, Central Park (directions)
* Cost $25
* Benefits The Ovarian Cancer Research Fund Inc. and StepUp Women's Network.
* Skin care consultations
* Classes for all levels with instructors from YogaWorks: Vinyasa Flow, Detox Flow and even Pilates.
* Samples from event sponsors such as L'Oreal Paris, VitaminWater and LeanCuisine.

For complete details of events and sponsors, please visit Here Comes The Sun.

Cycling enthusiasts everywhere are awaiting Garmin's newest line of fitness tracking computers, Edge. Catering uniquely to both recreational and competitive cyclists, these handy little GPS-enabled devices will quickly become your personal trainer, helping you to achieve optimum results from your cycling routine.

The Edge has four devices to choose from Edge 205 and 605 for recreational cyclists and Edge 305 and 705 for competitive cyclists. Regardless of the Edge device you choose, it is sure to bring you to the next level assisting you to achieve your personal best each time you head out on your bike.

Edge 205 ($269): Attaches to the handlebars of your bike, GPS-enabled, automatically measures your speed, distance, time, calories burned and altitude, and records this data for your review.

Edge 605 ($430): Built in basemap and microSD card slot for adding map detail and storing workouts, courses and saved rides. Add preloaded street map data with MapSource City Navigator and get turn-by-turn directions on a sunlight-readable, color display. Edge 605 also automatically measures your speed, distance, time, calories burned and altitude.

Edge 305 ($379): This GPS-enabled device automatically measures your speed, distance, time, calories burned, altitude, climb and descent with barometric altimeter to pinpoint changes in elevation, and records this data for your review.

Edge 705 ($541-$709): This device comes in 3 versions: With heart rate; with heart rate, speed and cadence; and with heart rate, speed/cadence and data card with street maps. The built in receiver is strong enough to receive and hold a satelite signal under trees and near tall buildings. It also automatically measures your speed, distance, time, calories burned, altitude, climb and descent, pin-points a change in elevation and records this data for your review.

All four Garmin Edge devices mentioned above will be available in January 2008; see the Garmin website for further details on each product.

The one thing I have noticed about fitness routines, is that you need to spice it up every now and again or else you'll find yourself simply going through the motions lacking motivation or the determination to continue forward to your goal. One such fitness regimen that just about guarantees you'll never proclaim boredom again is boot camp style fitness.

This unique fitness class draws its roots from military style strength training and cardiovascular techniques. It is designed to allow participants to get into the best shape of their lives without having to be in a traditional gym setting. The strategy combines strength training, cardiovascular exercises, balance, and coordination as well as modified Yoga and Pilates activities. Everyone begins with an acclamation period, so that everyone can work at their own pace and level.

Benefits of Boot Camp Fitness:

* Increased flexibility.
* Stronger core muscle to prevent back pain.
* A more sculpted butt, thighs, hips, and abs with lower body fat.
* Improved balance and coordination.
* Results usually seen quicker than gym workouts.

For Boot Camp style fitness in LA try Optimum Fitness or in NY try Pure Power Boot Camp.

Each year, people from around the world make the same New Year's resolution; to get into better shape. The only problem is that after the first few weeks they've already started to stray from their program, and by March, most have dropped off altogether. I sat down with Kristi Molinaro, one of the resident fitness advisors for FitFiend.com, a social networking site for the fitness enthusiast, to get some tips on why people have such a hard time making fitness a part of their everyday lifestyle.

Find Time – The number one excuse I hear from clients is that they can't find time to workout. If you can find time to watch TV, then you can certainly find time to workout. If traveling to the gym is an issue, invest in one or two pieces for your home. The biggest calorie burners, which also don't take up too much space, are spinning and elliptical machines.

Patience – An issue that a lot of people have when working out is that they expect too much too quickly. It's important to note that you didn't pack on the pounds overnight, so you're not going to drop them in a week.

Be Adventurous – A common mistake that people make is sticking to the same routine. Not only is this boring, but it can also slow fat burning. Try mixing things up by taking a new class. If you enjoy running, try one week of cardio on the elliptical or rowing machine. The trick is to keep your body guessing so that it is continuously burning fat.

Take a Break – At the end of a hard workout, it's important to give your body sufficient time to rest. Try alternating your weightlifting days with cardio and ab work. You can also train different muscle groups on different days so that you don't over-train. Beginners always make the same mistake of doing too much too quickly, and it's important to remember that your body needs some downtime to recover and build stronger muscle.

To find more great fitness tips and to network with other fitness fiends, check out FitFiend.com

While many people wait until the last minute to file their taxes, others do the same when it comes to getting their bodies ready for swimsuit season. This year, invest part of your return towards something that will give back to you long-term; your health. We’ve searched for some of the hottest workout programs on the market today that will help motivate and whip you into shape. Who knows, you may even be able to use some of these as a tax write off at the end of the year.

Motivation is Key
The most important part to any exercise program is motivation. Whether you workout alone or have a gym partner, having positive feedback is key to continued success. FitFiend.com, one of many social networking communities geared towards fitness and health, recently launched with a number of interactive tools to help guide you on your path to a better body and overall health. Similar to Facebook, FitFiend.com allows users to connect with fitness and health experts, search for workout partners and trainers in their area, get fitness and nutritional tips, watch original fitness programming, read about the latest in workout trends, and interact with other fitness enthusiasts for positive feedback. The best part is that this service is free, but the benefits keep on giving. Log on today at www.FitFiend.com.

Balance Your Elements
If social networking isn’t your forte, the creators of elements™ for women, a premium fitness and lifestyle brand, have upgraded the offerings of a personal trainer into an easy-to-use web portal called BalanceD. This upscale and stylish weight loss brand offers a robust online diet program, customized workouts with video demos, nutrition and diet coaching, and expert advice and tips. For those who need extra guidance with their meal planning but don’t want to use pre-packaged foods that are full of salt and preservatives, BalanceD offers a customized meal plan program that takes all of the guess work out of calorie counting. All of this is yours for a $99 lifetime membership, less than you’d pay for some gym memberships. For more information, visit www.balanceyourelements.com.

With spring and summer comes the season most people dread – bathing suit season! It is during the New Year that most make the resolution to staying fit. Before you know it, you have stopped going to the gym and have even ordered a few pizzas along the way.

Come mid-March it starts to click in our mind that it might be time to start actually getting in shape. April rolls around and your gym shoes have yet to be worn. Finally, May – the most frantic fitness time of the year, where you have exactly 31 days to look fabulous in your bathing suit. This is when you find yourself up at the crack of dawn on the elliptical machine every morning to get that killer figure you just saw in SHAPE magazine.

Word to the wise: incorporate fitness into your everyday routine. Sign up for fun, new fitness classes or programs online to help you tone up and get ready to sit poolside - you’ll feel and look great the whole year round!

Gone are the days of monotonous exercise. Running on the treadmill not your idea of an exciting fitness routine? Nintendo has got the cure for those of us who need something more to get us motivated to work out--the Wii Fit. Wii's interactive games have been captivating people from all age groups for a while now, but with the Wii Fit specifically focused on toning and strengthening your body, as well as weight loss through aerobic exercise, it is a craze that is selling out Wii Fit packages everywhere.

The Wii Fit system has you create a profile so that you can track your progress and create your onscreen self. You can chart your progress towards your goals through your BMI, weight, Wii age and Fit credits. It comes with a balance board which tracks your movements to coordinate them with what is happening onscreen. The games are fun and interactive such as snowboarding, hula hooping, dancing and balance games. Yoga helps with your core strength and stress relief.

After my girlfriend relayed to me that she lost 20 lbs using a combination of Wii Fit and Weight Watchers, I've decided this will be my next "paycheck purchase."

Have you tried Wii Fit? If you've seen results, I'd love to hear about them.

So You Think You Can Have a Dancer's Body?

Nigel Lythgoe, executive producer of the hot dance show So You Think You Can Dance (“SYTYCD”), said it best this week, "The guys on this show all look like they are out of the movie 300,” pointing out that the dance moves aren’t the only sexy thing on the show. Between SYTYCD, Dancing with the Stars, America’s Best Dance Crew, Dancelife (and not to mention the new Chris Brown dance competition series announced this week) there has never been a time where dance has been more widely popular.

Luckily you don't have to dance the countless hours the contestants of these shows do to start to see some dancer-like features. There are plenty of fitness options you can take advantage of in order to achieve the leaner and longer physique most dancers have.  For you gym-goers there are a bunch of dance fitness group classes, and for those of you who choose your home as your gym of choice there are DVDs to watch and moves to try.

As a former dancer myself, I am more than happy with the lasting results that 18 years of dance training has proved for me, so I have always incorporated a dance-focused fitness regimen.  Below, I took the guesswork out for you and offer my favorite dance-themed fitness tips:

So You Think You Can Have a Dancer's Body?

Nigel Lythgoe, executive producer of the hot dance show So You Think You Can Dance (“SYTYCD”), said it best this week, "The guys on this show all look like they are out of the movie 300,” pointing out that the dance moves aren’t the only sexy thing on the show. Between SYTYCD, Dancing with the Stars, America’s Best Dance Crew, Dancelife (and not to mention the new Chris Brown dance competition series announced this week) there has never been a time where dance has been more widely popular.

Luckily you don't have to dance the countless hours the contestants of these shows do to start to see some dancer-like features. There are plenty of fitness options you can take advantage of in order to achieve the leaner and longer physique most dancers have.  For you gym-goers there are a bunch of dance fitness group classes, and for those of you who choose your home as your gym of choice there are DVDs to watch and moves to try.

As a former dancer myself, I am more than happy with the lasting results that 18 years of dance training has proved for me, so I have always incorporated a dance-focused fitness regimen.  Below, I took the guesswork out for you and offer my favorite dance-themed fitness tips:

I have a few things to be excited about today. For starters, I dropped another 2 pounds of body fat by working out at LA Boxing, the largest Boxing, Kickboxing and Mixed Martial Arts Training Organization in the world. They are also leading the fitness industry with The LA Boxing Workout™: the very best, most authentic and effective boxing training possible. It’s an awesome workout and I’m banking on seeing a six pack shortly.

Second, Michael Phelps is officially the best Olympian athlete in history. I must admit that I got a little choked up when he won his fifth gold medal and broke his fifth world record. If nothing else, it is one thing that makes me proud to be an American.

Third, I just received a video feed from LA Boxing’s Beijing correspondent. She’s there shooting footage to give us a behind-the-scenes look at the summer games. Since I’m not fortunate enough to be there myself, it’s the next best thing to watching the games on television. I also appreciate the documentary feel I get from watching the raw footage. You can check it out too by clicking on the link below. Also, make sure to check out LA Boxing’s YouTube page daily for new feeds. You can find them at http://www.youtube.com/user/LABoxingWorkout, or visit their main website at www.LABoxing.com to find a gym in your area.

A Master Class in PR Partnerships at 24 Hour Fitness 

California based chain, 24 Hour Fitness, has choosen celebrity endorsed centers as part of their Fitness Public Relations strategy to combat forecasted consumer frugality. Celebrity endorsements might not be a new form of PR, but the cross-promotional tactic has been enjoying frequent use across many industries recently. High-profile personalities have been linking themselves with clothing collections, perfumes, restaurants, television shows, record labels--it seems no single product/service/idea cannot avoid being branded with a well-known person including fitness centers.

Jeter24 is the latest of 24 Hour Fitness owned gyms to open that feature a superstar affiliation. Derek Jeter was chosen to not only be the ambassador of the New York City centers, but also to be closely involed with the design of the gym. Jeter joins the ranks of Andre Agassi, Lance Armstong, Jackie Chan, Earvin "Magic" Johnson, and Shaquille O' Neil as "24" owners. The chain chose these athletes in accordance with their shared attitude towards physical activity.

24 Hour Fitness has attributed much of their success to endorsement. Their first major one was with the United States Olympic team. The success of this conventional partnership was expected, but left 24 Hour Fitness wondering what other organizations and personalities they could link up with to further elevate their image.

They worked with NBC to launch the reality show, "The Biggest Loser." In exchange for designing the gym that would center the weight loss activities of contestants on the show, 24 Hour Fitness reaped the brand identity benefits of a partnership made in heaven. The fitness chain discovered an edge that would eventually propel them past their competitors (they are now the largest gym in the world in terms of membership).

Judging by 24 Hour Fitness' success, celebrity endorsement is a solid PR strategy. The first Jeter24 location in New York City had 700 members before it even opened it's doors. What is it about an athlete designing a center that makes it more superior than the plethora of choices a Manhattanite has on their side? Do we think we will achieve the determination of Armstrong or the physical perfection of Jeter by working out in their respective centers?

If we see that a luxury fitness center chain is responsible for designing a gym that television contestants use, do we feel we will share their results if we attend that same gym chain?

Whatever the attraction is, 24 Hour Fitness can be an example of successful PR partnerships.

A Master Class in PR Partnerships at 24 Hour Fitness 

California based chain, 24 Hour Fitness, has choosen celebrity endorsed centers as part of their Fitness Public Relations strategy to combat forecasted consumer frugality. Celebrity endorsements might not be a new form of PR, but the cross-promotional tactic has been enjoying frequent use across many industries recently. High-profile personalities have been linking themselves with clothing collections, perfumes, restaurants, television shows, record labels--it seems no single product/service/idea cannot avoid being branded with a well-known person including fitness centers.

Jeter24 is the latest of 24 Hour Fitness owned gyms to open that feature a superstar affiliation. Derek Jeter was chosen to not only be the ambassador of the New York City centers, but also to be closely involed with the design of the gym. Jeter joins the ranks of Andre Agassi, Lance Armstong, Jackie Chan, Earvin "Magic" Johnson, and Shaquille O' Neil as "24" owners. The chain chose these athletes in accordance with their shared attitude towards physical activity.

24 Hour Fitness has attributed much of their success to endorsement. Their first major one was with the United States Olympic team. The success of this conventional partnership was expected, but left 24 Hour Fitness wondering what other organizations and personalities they could link up with to further elevate their image.

They worked with NBC to launch the reality show, "The Biggest Loser." In exchange for designing the gym that would center the weight loss activities of contestants on the show, 24 Hour Fitness reaped the brand identity benefits of a partnership made in heaven. The fitness chain discovered an edge that would eventually propel them past their competitors (they are now the largest gym in the world in terms of membership).

Judging by 24 Hour Fitness' success, celebrity endorsement is a solid PR strategy. The first Jeter24 location in New York City had 700 members before it even opened it's doors. What is it about an athlete designing a center that makes it more superior than the plethora of choices a Manhattanite has on their side? Do we think we will achieve the determination of Armstrong or the physical perfection of Jeter by working out in their respective centers?

If we see that a luxury fitness center chain is responsible for designing a gym that television contestants use, do we feel we will share their results if we attend that same gym chain?

Whatever the attraction is, 24 Hour Fitness can be an example of successful PR partnerships.

Numbered are the weekends of barbeques and pool parties with summer quickly coming to an end. Even though hot dogs and hamburgers will be put to bed until next summer, partying certainly doesn’t end with the warm weather. It’s called football season—and people gather to watch the games on their HD Plasmas nearly every weekend. Our football favorites have been hard at work on the off-season to make sure you get your Direct TV NFL Ticket’s worth.

I had the opportunity to sit down with James Ihedigbo, safety of the New York Jets, to talk about just what kind of work he's been doing to get ready for this season and what we as non-athletes can take from his regiment to be more physically fit. Obviously none of us are aspiring to have biceps the size of Ihedigo, but we can learn a thing or two from someone whose job it is to exercise and play a sport demanding the greatest in agility and strength. And if you are after the physique of an NFL player, good luck. His mammoth muscles are from some extremely hard work.

The super talented football player comes out of UMass and is in his second year playing in the NFL. James lives by the motto, "To whom much is given, much is expected.” He has never let natural talent stop him from working as hard as humanly possible. He was injured in training camp last summer and was out the remainder of the season so this year is big. That's where the hard work comes into play. Check out James in action in a typical off-season work out:

Now, I'm sure you won't be running to the nearest open field with a 75lb medicine ball and hoisting it over your head, backwards I might add, as James so effortlessly displayed above. So here are some tips from pro-athlete to Joe and Jane Average:

What do you get when you put boxers from USA and Bulgaria in the ring together? One heck of a fight.

In this clip filmed behind the scenes by LA Boxing, Javier Molina, the 2007 National Champion in boxing, is taking on one of Bulgaria’s toughest. In the end, Bulgaria won this match, but Molina put up a really great fight. Check out this clip of the two going head to head.

With the U.S. Open underway this week, I thought it would be an appropriate time to discover the benefits of a tennis-based workout. I searched the web for some tips on incorporating this fun, fast-paced sport into your fitness routine so you can rock Federer calves, Williams biceps, and Nadal Abs.

And as for us females, wouldn't we all like to have the physique of Miss Maria Sharapova? Check out this clip to see a on court great tennis workout that will get you closer to the well defined limbs of the tennis star beauty.

If you aren't a tennis player then don't fret. You needn't hit the courts or even the gym to get your upper body in tennis shape. My personal experience with tennis only comes via Nintendo Wii and let me tell you- I've gotten rather sore in the aftermath of a long Wii tennis session. Who would have ever thought I'd work muscles I never knew I had by whacking a virtual tennis ball around my living room?

So now you have tennis workout options in the gym, on the court, and (thanks to modern technology) in your living room. Since going to U.S. open is a stretch for me, (you know it's the hottest ticket in town when Anna Wintour actually leaves her perch at Vogue to attend) I am going to host a U.S. open party instead. I'll serve the official cocktail the Honey Duece, watch the matches, and challenge my guests to a Wii Tennis Tournament. I encourage you to find some way of incorporating this age old sport into your lives whether it be for fitness or fun.

The Subliminal Workout: Footwear that Improves Muscle Tone

Recently someone asked me what I did to keep my legs in shape.  Since I couldn’t recall the last time I’ve really done an exercise to target my legs in that place I vaguely remember being called a gym,  I responded with three simple words- “commute in heels.”  I know that stacking up my soles forces me to stand straighter, engage my core and ignite my leg muscles all to a greater extent.

For those of you not brave (or crazy) enough to trade your “walking shoes” for four inches of an escalator hazard, there’s a safer alternative. I found three fitness shoes that will help burn more calories and improve muscle tone by simply walking around:

Weigh-less-ness Yoga
AntiGravity Yoga is No Light Weight in the Fitness Industry

Just when you thought there couldn't possibly be another yoga blend technique, AntiGravity Yoga comes at us with full force (or in this case no force at all). 'Wings' AntiGravity Yoga classes are offered at Crunch Fitness Centers (in New York, LA and Miami) based on the AntiGravity Yoga concept created by Christopher Harrison that utilizes a silk hammock to add a weightless dimension to traditional yoga and Pilates movements.

Christopher Harrison is the man responsible for Team AntiGravity, a performance troupe that not only defies gravity, it completely ignores it.  Harrison's bouncing dancers (fully equipped in his patented "gravity boots"), floating and flipping acrobats, and bungee-attached performers have been commissioned by superstars Britney Spears, Sean "P. Diddy" Combs, and Marc Jacobs as well as companies Disney and Universal.

AntiGravity Yoga's concept closely resembles the company's mission statement, "We defy gravity as a means to inspire levity."  Silk hammocks suspended from the ceiling offer a means to challenge the body in ways gravity normally wouldn't allow.  Harrison designed this workout around movements of dance, Pilates, and yoga and the following are benefits of regular class attendance:
    -decompress tight joints
    -align the vertebrae of the spine
    -hold more challenging yoga postures longer
    -stretch further with less strain
    -have better body awareness
    -increase overall agility

Crunch currently holds the exclusive rights to 'Wings' AntiGravity Yoga classes, but I have a feeling variations of this technique will become more readily available in the near future. Does this weightless workout sound appealing to you? Are we jaded by the many balletyogalate classes already offered or is this concept fresh and unique?

Some of us might be taking the recent headlines as an order to re-evaluate your budget.  I can bet a lot of us might be looking at gym memberships as a cost you can do without.  In a stressful time in your life, a gym membership could be the most important investment you make.   Here are my top three reasons why it’s a no risk-high return investment that we shouldn’t ignore (and what sounds better than a no risk high return investment right now?):

1. Mental-health booster: Do I need to remind you that exercise helps relieve stress and promotes overall mental health?  The overall benefits from exercise are so numerable that if you could bottle them up, the potion would be the hottest selling drug on the market.  It is guaranteed that exercise will renew your energy and help you sleep better.  So by depriving yourself of exercise is completely counterproductive in coping with any economic challenges you may face.

 2. A fit person is a more confident one.  What does confidence often lead to? Better opportunities. And as we all know—the words “better opportunities” can also be defined as more money. Exercising gives you a sense of self-worth that cannot be measured in dollar value.

3. It actually saves you money.  When do you feel the most compelling urge to buy something new? I know I am the most vulnerable to the wrath of retail therapy when I feel badly about myself.  If you are working out on a regular basis, you are improving your appearance (and confidence) without any help from a pair of black patent leather Louboutins. 

So that I am not promoting living beyond your means (one of the things many financial advisors have cited as the undermining of our nation's financial challenges), I want to offer in-home fitness tips that can be adapted into your everyday life to reap the same benefits without a monthly bill:

 

Wii Fit is a fun way to work out at home.  It keeps track of your progress to keep your motivated to reach objectified goals.

 

Jump-Snap Virtual Jumprope: $58

 

Jumping rope is one of the most beneficial way to exersize.  Don't let the challenge of the activitiy or space limitation stop you from taking advantage of those benefits.  This device makes a snapping sound each time a rope would hit the floor if it was actually there.

 

Fatman Scoop Workout Video: $TBA

 

If you need motivation to get yourself exercising, maybe legendary DJ Fatman Scoop can help you.  I heard the DJ talking about his soon-to-be-revealed fitness video concept that included him DJing and calling out counts in his best club-pumping lingo.  I might buy this for entertainment purposes alone.  Make sure you keep up with the Fitness PR Division Blog to see when it comes out.

 

Gyrotonic is a low-impact expansion system that can be practiced by everyone regardless of age or fitness capability. Whether you are an advanced athlete, a beginner student or recovering from an injury, Gyrotonic increases flexibility and range of motion dramatically while at the same time toning and strengthening the body. A difference is felt immediately as one begins the low-impact Gyrotonic warm-up starting with gentle undulation of the spine.

Gyrotonic exercise is not linear, but is in fact multi-dimensional, as it smoothly reverts back and forth from contraction to expansion. This procedure releases joints and ligaments from muscular constriction while strengthening surrounding tissue. In conjunction with the exercise procedure, a special method of harmonized breathing aligned with fluid movement takes the body through a complete and full range of motion.

The words 'wedding day' are almost translated as 'lose weight' to many women taking the plunge. Many brides-to-be seek out wedding prep specific workout plans to lose weight and tone up for the infinite amount of pictures that will be taken on that special day.

Toned arms are obviously key to pulling off the insanely popular strapless gown and overall weight-loss is a main goal many brides hope to achieve.  Tailored programs and diets multiply each day to satisfy this growing need and can be found online, on TV or in person at your gym.

Besides the desire to make sure your photos feature the slimmest possible version of oneself, brides are also turning to fitness as a way to de-stress.  Working out can help alleviate the craziness that planning a wedding can create in the typical bride's life.  If a future bride takes up kickboxing, maybe it's her mother-in-law's face she envisions as the target?

Why can't we apply this same motivation to physical fitness in general?

Sue Fleming, the author of the book-turned-T.V. series 'Buff Brides', wants to change the quick fix nature of most diets/fitness programs.  Her approach includes starting early and setting specific and realistic goals.  She also hopes that by giving advice to women getting ready for their big day, she can also show them the advantages to a healthy lifestyle post-wedding. 

Many of us, present party included, are guilty of losing weight only in preparation for a specific event.  Be it vacation, a reunion, the summer season...it is always easier to stick to a fitness regime with that tangible goal looming over us.

How many of us often resume bad health habits after an event we lost weight for?

photo credit: buffbrides.com

While Yoga has solidified itself as a mainstream fitness option, Bikram Yoga has been emerging as one of it's most popular versions, especially as it becomes branded more often as the "yoga to the stars." Developed by Bikram Choudhury of India now based out of Los Angeles with studios globally, Bikram Yoga has been gaining momentum as more than just a trend, but a way of life for those who incorporate Yoga into their everyday fitness routine. Celebrity or not, Bikram Yoga continues to gain a following that has resulted with countless studios opening around the world and the demand for more.

Bikram Yoga is practiced in a room that is heated to a minimum of 105°F with a humidity of 40%. Classes are guided by a specific set of postures and dialogue including 26 postures and two breathing exercises. While the 26 poses may be challenging, most people tend to scoff at the idea of doing yoga in a very hot environment. However, according to Bikram, this is essential to his technique because it detoxifies the body, increases heart rate, improves circulation, improves strength, protects the muscles and prevents the body from overheating.

Heather Park, Manager of Global Communications for MAC Cosmetics has been practicing Bikram Yoga for the last 4 years. She was willing to share her experience and the benefits of this exercise:

As previously advised, it is supremely important to exercise amidst the economic downturn. That means we should all be taking our stress-relieving workouts to a whole new level.  What better way to pump yourself up than to pump up the volume on a brand new masterfully composed workout playlist.

Where do you find such a thing, you ask? Well, luckily I happen to be a self-proclaimed playlist expert especially when it comes to the association of music with movement.  This skill is a product of many years of dancing semi-professionally.  So get your LEGAL music downloading software ready...(DISCLAIMER: the only material I have consulted in compiling this list was my own iPod)

Cardio: The common thread of these workout songs is the pulsing back beat that encourages an even stride while making it fun.

1. "LoveStoned/I Think She Knows (Tiesto Remix)", Justin Timberlake on LoveStoned/I Think She Knows (Remixes) EP
2. "When I Grow Up", The Pussycat Dolls on Doll Domination
3. "Let Me Think About It (Radio Edit)", Ida Corr & Fedde Le Grande on One
4. "Don't Stop the Music", Rihanna on Good Girl Gone Bad.

Abs: A bit slower on the tempo but still an even bass beat to keep you on target with each crunch.

1. "You Ain't Right", Janet Jackson on All for You.
2. "Black Sweat", Prince on Black Sweat/Beautiful, Loved & Blessed Single
3. "The Way I Are (feat. Keri Hilson & D.O.E)", Timbland on Shock Value
4. "Boyz", M.I.A. on Kala

Weight Training: I happen to think hip-hop (inspirational in nature) makes for perfect weight training music.  The lyrics in the songs below are quite literal but you might need Nelly telling you "no one can stop me now" in his Rocky-like anthem below when you are down to those last three reps.

1. "Lose Yourself" Eminem on 8 Mile Soundtrack
2. "Heart of a Champion", Nelly on Sweat
3. "Let It Rock", Kevin Rudolf & Lil' Wayne on Let it Rock Single (also a great abs song)
4. "Get Crunked Up" Iconz on Booty Classics Throwbacks

Yogalates: If ever I can't make it to Bikram, I try to do some positions at home.  Not without the appropriate ambient music of course.  I like my independent yoga/pilates sessions to be motivated with at least a little beat.

1. "The Gentle Dissolve", Thievery Corporation on The Cosmic Game
2. "Breathe", Telepopmusik on Genetic World
3. "Porcelain", Moby on Play
4. "Move for Me (Radio Edit)", Kaskade on Move for Me

 I'd love to hear your favorites, I am always looking for new workout music!

On our main PR blog we've recently been having discussions about how President Obama (not to mention our First Lady!) is helping to fuel some trends and garner publicity for some brands soley through living their everyday lives in the public eye. Every President has had their fitness regimen; exiting President George W. Bush was a runner, as was President Clinton; both solitary exercise routines. Our new President appears to be more into team sports and has a love for basketball. The Associated Press listed basketball having a re-emergence in popularity because of this, therefore becoming a fitness trend for 2009 and I completely agree.

Yes, exercise is important for good health. But trying to justify that $60-per-month gym membership (especially when your 401(k) just took the plunge of death) causes stress, which is bad for your health. While going to the gym is no doubt great for fitness and socialization, there are still some of us who want to find more affordable ways to get into shape while our economy recovers. So, how can you exercise without creating a hole in your wallet and the ozone layer?

Yes, exercise is important for good health. But trying to justify that $60-per-month gym membership (especially when your 401(k) just took the plunge of death) causes stress, which is bad for your health. While going to the gym is no doubt great for fitness and socialization, there are still some of us who want to find more affordable ways to get into shape while our economy recovers. So, how can you exercise without creating a hole in your wallet and the ozone layer?

Cyclists are most known for their unwavering focus on heart health and pedal cadence, but researchers are finding that there is a potential risk of bone density loss when exercising on their bikes.

It’s almost like a war between cyclists and their bones, as they often experience breaks and fractures from accidents and falls, but this time, the war got personal when Andrew Coggan, a cyclist, told the LA Times that he has been recently diagnosed with low bone density.

“Sometimes athletes in their late 20s and early 30s will come in for a femur or a hip fracture, and they’ll be surprised because the fall was really not that bad,” said Dr. Max Testa to the LA Times, a sports medicine physician at the Orthopedic Specialty Hospital in Salt Lake City who routinely treats elite cyclists.  “But we’ll look at the X-rays and see that there is some osteopenia [lower-than-normal bone density] there.”

So why do cyclists experience bone loss?

Indo boards, commonly known as balance boards, are a must-try for those of us looking to get our bodies in better shape, especially before we hit the beach! Plus, the workout is very simple and will work important parts of your body, like your legs and core. Simply stand on the board with your left and right feet on opposite ends of the board (think surfing on a smaller board). The goal is to keep balanced and prevent the edges of the board from hitting the ground. Best of all, the exercises can be executed by people young and old and the device is portable and easy to use.

I do every other type of workout at the gym such as rowing, elliptical, cycling (not a fan), the treadmill and I feel as though it is time to get off the floor. Research conducted by Reebok found that nearly two thirds of all women would work out more if it was more fun, while more than half felt exercise was a chore (which it most definitely can be). Rebook is releasing a new marketing campaign to support the launch of its new product lines and a new workout for women called the Fit to Fly work out. This workout consists of women flying from a steel bar attached to a rope that is attached to the ceiling to boost cardio, strength and balance.

Have you been getting tired of your same old yoga routine? Instead of giving in to monotony, try out kirtan with your favorite yogi and let loose some of that pent up energy. Kirtan is a traditional Indian call-and-response chanting, and can easily be incorporated into your yoga workout. Today, non-traditional instruments have been incorporated into the practice, such as synthesizers and accordions, and some places also use dancing.

For the beginner, simply try the traditional call-and-response method. Not only will this practice help you break out of workout rut, you will also feel the freedom the chanting entices. The Integral Yoga Institute in New York has been partaking in the practice, with participants sitting on cushions facing the musicians. The Integral Yoga Institute provides a variety of classes, ranging from Kirtan Rabbi in Hebrew to kirtan with the Temple Bhajan Band. They also offer classes for children, so the whole family can get involved! There are Integral Yoga Institutes all over the country, including San Francisco and similar studios in New Jersey and Virginia. There’s likely a studio near your town that offers the kirtan practices as well.

If you’re looking to spice up your workout and slim down, nothing works better than Yoga Booty Ballet. The unique program fuses dance and yoga and promises to help you burn off those extra, unwanted pounds. The three workouts will sculpt your mind and body.

Start with the Quickstart video which is under 10 minutes, then move your way up to the more intense Total Toning Basics and Advanced Abs & Booty videos to get your abs and booty in shape before you hit the beach!

If you’ve been struggling with diets all year, trying to stick to your resolutions then maybe it’s time to try a new fitness routine. Nothing will work better and get your body in better shape than intense boot camp sessions. Boot Camp Fitness NYC in Brooklyn may be the best place to start. The facility offers indoor and outdoor sessions that are both challenging, fun and will get you in shape! Classes are relatively inexpensive, at only $18 for over an hour’s workout, so you don’t have to feel guilty about loosening your wallet and your waistline. The instructors are there to provide encouragement, so don’t be intimidated by their yelling – you’ll both motivated and “the burn” during these sessions.

Changing up your workout routine can certainly be stressful. There are so many options and just not enough time! That’s why softball is a great alternative to your same-old regime. The exercises will work your entire body and strengthen your core. Even better, the windmill pitch will tone your biceps, while placing little stress on your arms! Also, gathering your friends for this group activity is a great way to enjoy the sunshine and spend time together while also working out. Group fitness is just one of the consumer trends we'll be seeing this summer.

I recently became hooked on kickboxing. Its upbeat and physically demanding workout routine really gets the blood pumping. Not to mention the weight loss involved and definition of my muscle's with each class I take. Kickboxing is a great way to reduce body fat, tone and condition your body, increase strength, cardiovascular endurance, and self-esteem, teaches self defense, and relieves stress.

This type of workout also works to improve your strength and endurance, muscle tone, coordination, balance and flexibility, plus it constantly challenges the body. The estimated calorie burn depending on your body weight and intensity is between 350-500 calories for a 60-minute class. If you are a local New Yorker, Crunch offers classes for both kickboxing and cardio kickboxing. (Check their class finder for a Crunch gym in other cities.)

Here are some beginner tips I found to be quite helpful (and avoid those bad aches):

I'm starting to wonder will we ever see the sun? With the weather being how it has been, going for a run or even walk outside is completely out of the question. So, I’ve been wondering how I can fit exercise into my daily schedule without having to worry about the weather? I've settled upon at-home yoga after reading a recent issue of Shape Magazine.

Shape Magazine offers you five pieces of advice: Study first, plan wisely, equip yourself, get warm and start slow. If you learn the basics from a seasoned expert (and make sure you’ve got it right), you can then take those moves and move your one-hour session into your own living room.

With the success of Nintendo's Wii Fit program, more and more interactive fitness games are coming to market. We've seen it with EA Sports Active, The Biggest Loser Fitness Game and Jillian Michaels Fitness Ultimatum. With the success of being the brand spokesperson for Mari Windsor's Pilates series of DVD's, Daisy Fuentes recently launched her own interactive Pilates game for Wii. The branding alone seems like a natural fit for Fuentes, but is it enough to drive its target audience (women) online and to the stores to purchase it?

This is the time of year, besides bathing suit season of course, that we all begin to focus on weight loss. Those impending holiday party invitations are enough to make anyone want to go into hiding until next year...that is, if your body is not where you want it to be to fit into that perfect LBD for these soirees. However, there is a fitness workout that has been gaining speed, quite literally, in the last year that may be just what you need to shed those pounds while retaining the muscle you already have.

High Intensity Interval Training, or HIIT, has become popular among many celebrities and fitness fanatics as well. It is said that HIIT is one of the best ways to burn fat faster than low-intensity cardio. In fact, overall you will burn fat in a shorter duration of time versus longer steady-state exercise. However, as the name of the workout indicates, high intensity means pushing your body to the limit and out of your comfort zone than your typical fitness routine.

When gearing up to enter the, to some - namely me, unchartered territory of exercise, it’s useful to have a list of do’s and don’ts on hand. Far from being a checklist of gym (park and sidewalk…) etiquette, I stumbled across an article that claimed to ‘bust’ fitness myths. A starting point. Or, the starting block if you will.

We all know that working out regularly “helps the heart and lungs work more efficiently and improves strength, endurance and flexibility,” but there are still a number of tall tales circulating about exercise.

A rumor doing the rounds is that muscle turns into fat when you stop exercising. The good news is that this is biologically impossible. As muscle and fat are different types of tissue, the two are not interchangeable. True, working out will make you gain muscle, burn calories and in turn, reduce fat. So naturally, when you cease exercising muscles fade away. The reassuring thing is, any new bulges that you notice are not the result of muscle transformation, but the increase in fatty deposits. Nice.

When gearing up to enter the, to some - namely me, unchartered territory of exercise, it’s useful to have a list of do’s and don’ts on hand. Far from being a checklist of gym (park and sidewalk…) etiquette, I stumbled across an article that claimed to ‘bust’ fitness myths. A starting point. Or, the starting block if you will.

We all know that working out regularly “helps the heart and lungs work more efficiently and improves strength, endurance and flexibility,” but there are still a number of tall tales circulating about exercise.

A rumor doing the rounds is that muscle turns into fat when you stop exercising. The good news is that this is biologically impossible. As muscle and fat are different types of tissue, the two are not interchangeable. True, working out will make you gain muscle, burn calories and in turn, reduce fat. So naturally, when you cease exercising muscles fade away. The reassuring thing is, any new bulges that you notice are not the result of muscle transformation, but the increase in fatty deposits. Nice.

The Snack Food Association (SFA) reports that Super Bowl fans consume 11 million pounds of potato chips and 3.8 million pounds of popcorn each year — but don't let these stats get you down. On February 7, while everyone else loads up on potato chips, pizza and beer, sneak away during halftime and try Marta's 30-minute Super Bowl Halftime Workout."I designed the Super Bowl Halftime Workout because it's simple, and anyone — including families, roommates, or couples — can burn a quick 120 calories during halftime," said Marta Montenegro, editor-in-chief of SOBeFiT Magazine and creator of the upcoming fitness DVD series MM21, available for purchase in March. The 30-minute Super Bowl Halftime Workout consists of moves and circuits that work several muscle groups for an efficient strength/cardio workout. However, equally as important is the food we consume. Marta advises to watch portions, and replace foods like potato chips and dips with veggies and low-fat or Greek yogurt dips. And try popcorn minus the oil and butter; instead, sprinkle with chocolate powder or cinnamon for a sweeter taste. "You're likely to eat more than half your daily food intake during Super Bowl Sunday, so get creative in the kitchen," continues Marta. "I make whole-wheat pizza with veggies and top with chicken for lean protein, and serve light beer to guests, if they don't mind."This total body workout should be repeated three times for a total of 21 minutes. After each circuit, take a three-minute break and then repeat two more times. Total workout: 30 minutes.1. Burpees (1 minute):      a. Start in frog position, then kick legs back      b. Return to frog and jump upward      c. Land softly with knees slightly bent  2. Knee Raises (1 minute)  3. Squats with Pulses (1 minute):      a. From standing position, go down and squat      b. Keep chest up, back straight, and knees at a 90 degree angle from floor      c. Hold at the bottom for 5 short pulses  4. Knee Raises (1 minute)  5. Push-Ups (1 minute):      a. Palms should be flat on floor and shoulder-width apart      b. Keep back straight  6. Knee Raises (1 minute)  7. Walking Lunges (1 minute):      a. Keep body upright, don't lean forward      b. Back knee should be close to the ground

It’s as easy as riding a bike. Or that’s what Selene Yeager, author of the upcoming book “Ride Your Way Lean: The Ultimate Plan for Burning Fat and Getting on a Bike” is banking on. The fitness book brings readers a weight-loss plan that centers around biking.

Yeager, nicknamed the Fit Chick, is no stranger to bikes. She’s the author of “Every Woman's Guide to Cycling: Everything You Need to Know, From Buying Your First Bike to Winning Your First Race,” as well as a columnist for “Bicycle” magazine. The fitness program, which includes eating reasonably (good-bye mini cupcakes), could help readers lose up to 100 pounds just by pedaling.

The economic windfall of 2009 has made us all more fiscally responsible and while many predicted doom and gloom for the fitness industry, fearing that financial woes would keep consumers from the gym, instead we have found that they are holding onto those gym memberships. Not only are they maintaining their commitment to their health but they are seeking more for their money by enlisting the help of a personal trainer.

While most health clubs and gyms offer personal trainer services, there is one that has caught our eye: TW Training NYC. The TW stands for Terri Walsh, whose fitness studio offers private 1:1 personal training services unlike at a gym where your sessions are being conducted while others are there for their workout. And in an age where everyone looks to have products and services tailored to their needs, securing a personal trainer who knows and understands your abilities and limitations, is just another way to customize your work out.

I remember growing up in the 70's and 80's to the aerobics craze that was the Jane Fonda Workout. And just as she originally introduced baby boomers approaching middle age to fitness some 30-something years ago, she is doing it again by launching World Fitness Day on May 1st.

The Georgia Dome in Atlanta will be the launch location with only 3000 tickets available, but will also be broadcast live on UStream. On hand will be Richard Simmons, Denise Austin (my personal favorite), Billy Blanks and oddly enough...The Pointer Sisters (not really clear on how they fit in with fitness gurus?) The event will benefit the Georgia Campaign for Adolescent Pregnancy Prevention, a charity Fonda founded in 1995.

So you want a job at Volkswagon's TN manufacturing plant? Then be ready for a workout! The Chattanooga location has its newly hired employees hitting the gym before settling into their position at VW. Is it fair for the automaker to require its employees to get in shape in order to work for the brand...or are they onto something that other employers should be paying attention to during a time when health care costs are sky rocketing?

There's no denying that health care is all the buzz these days. If our politicians aren't fighting over health care reform, there are those battling higher deductibles while others are wondering how to meet their health care needs without any insurance at all. While many may schoff at the idea of their employer mandating a fitness regimen into their job requirements, it may also be the best thing to ever happen to them health-wise.

What VW is doing is beneficial to both the auto giant and it's employees. Healthier employees drives down insurance costs which eventually mean lower health care premiums. And following the mob mentality, a healthier workplace could potentially carry over into the lifestyle of each employee affecting their families in a positive way as well. There's that encouragement, support and better self esteem.

And in the end, happier employees means a more productive workplace. So should more employers follow suit? Weigh in with your comments!

If there are two things I love, it is going to the spa and skiing. My all-time favorite place to ski is Killington. Now New Life Hiking Spa in Killington, Vermont has launched a new weight loss spa vacation package designed to be a combination of hiking, healthy foods and creating healthy eating habits that are targeted to help you lose weight. While this weight loss spa has vacation packages with as few as 2-4 days for stay time, it is their 11-day package that is the most popular.

The 11-day weight loss retreat outlines and enlists realistic solid changes in your eating habits and lifestyle to promote a life-long change to the way you eat and maintain a healthy weight. Since we all know that diets are only a short term solution to a long term goal, this may be why staying at New Life for a longer duration provides a better success rate for weight loss. Rates start as low as $209 per night, but price is determined by the package you choose and occupancy.

While skiing is not on the agenda at this weight loss spa (they are only open May-October), I definitely suggest driving by the slopes and planning an adventure in the winter months. What better way to continue your weight loss goal and stay in shape?

Are you tired of the same old workout routine? Are you looking for a change in your workout? Perhaps even find a workout that is quick, effective and can fit into your busy schedule?

Human performance trainer and competitive athlete Michael Gonzalez Wallace has written a book called Super Body, Super Brain: The Breakthrough Ten Minute Workout (debuting in December 2010). Super Body, Super Brain describes a step by step revolutionary exercise program combining balance, coordination, and strength training along with challenging multi-tasking movements to improve both your muscles and your brain for just 10 minutes a day.

Exercising for merely 10 minutes, according to a health study done by New York Times, has proven that even the least fit athlete showed evidence that their bodies were indeed burning fat. The program is said to deliver maximum results in minimal time to build upon both body and brain efficiency. More importantly, the more difficult the movement, the more activity in the brain, and the more you’ll benefit from it.

Strength training exercises help to promote weight loss, reduce body fat, enhance immune system, sharpen the mind, and build on muscular strength. The book also includes a nutrition program detailing the 'power brain foods' and easy-to-follow recipes. Pre-order is available at Amazon.com.

When it comes to being fit, we know going to the gym is a must, but are we getting the most out of our workout routine once we get there? Here are some common exercise myths we might be guilty of believing in taken from AOL Body's Fitness Myths Demystified with personal trainer Jan Wyche. 

1. Only Eat Protein "The body uses protein, carbs and fat to build muscle," Wyche notes. Additionally, any extra protein that the body doesn’t need could be stored as fat. It’s best that we eat a balanced diet with lots of vitamins and minerals.

2. Stretch Actually, we should never stretch before we run. Studies prove that stretching before exercise can increase our risk for injury, especially when we’re older, and decrease our overall workout performance. Instead, do a 3-5 minute warm up like walking.

In the fitness industry, Keiser represents the power in human performance. Keiser has been the equipment of choice for many fitness clubs and organizations. Known for their strength training equipment, Keiser prides itself for making their equipments easy to use, safe, and effective for anyone looking to lose weight, increase strength, endurance and mobility, regardless of their age or physical capabilities.

Keiser's fitness equipment are completely versatile with the ability to accommodate a wide range of users from the orthopedic to the professional athlete. In addition, Keiser gym equipment is also the safest on the market, using consistent pneumatic resistance which was patented 30 years ago by founder, Dennis Keiser. From the specialized single station machines (Air250, Air300, Air350), the strength training POWER Racks, the Infinity Series through cardio and stretch machines, there is a wide variety of equipments to choose from to suit your needs.

Mike Sorrentino, aka "The Situation" from MTV's hit reality series The Jersey Shore is extending his 15 minutes of fame well into the holiday season of 2010. Known for his amazing abs (that he really enjoys showing off often), he and his brother Marc along with personal trainer Jon Manfe (otherwise known as The Unit), are releasing a fitness video that he says will get you ripped.

While "The Sitch" may be the butt of jokes for many, it's a pretty smart move to captialize on something that is often buzzed about. The question is, will The Jersey Shore be enough publicity to keep it selling well past the season's shelf life?

*Photo source: The Coast

Tennis of yesteryear had such high profile players like Venus and Serena Williams, Andre Agassi, Monica Seles, Steffi Graf and Anna Kournikova. Sure Venus is still very much in the press (more so for her endorsements than tennis) and Roger Federer has begun to bring an interest back to the sport. But it appears that the game of tennis is making a comeback not as an instructional sport, but instead a fitness class with a focus on cardio.

Playing tennis has always been about form while the new cardio tennis classes focus on keeping the heart rate up, burning calories and hitting the ball (without having to go after the ones you missed!) The cardio tennis classes are taught as a group fitness class, as interval training and mimic all other fitness programs with a warm up and cool down. While there is no doubt you are bound to improve your tennis skills taking this class, you are bound to lose weight and get fitter faster than taking up traditional tennis.

Are you currently taking a cardio tennis class? 

 Safe Kids USA (http://www.safekids.org) has announced the launch of a new educational effort aimed at helping parents, coaches and athletes reduce the more than 3.5 million injuries that occur in youth sports every year in the United States.(1)  The nationwide initiative is the latest focus area for Safe Kids USA and its 600 coalitions, which also works to prevent unintentional childhood injury in other areas including drowning, car accidents and poison prevention.

This effort will focus on the most common causes of preventable injuries including overuse, dehydration, heat-related illness, concussion and injuries caused by pre-existing medical conditions and lack of conditioning.  Safe Kids USA will supply its coalitions with information to help parents, coaches and athletes in their communities reduce injuries.  The initiative is being supported by Johnson & Johnson, the founding sponsor of Safe Kids Worldwide and Safe Kids USA.

Working out should never feel like a chore. With this is mind, celebrity pilates trainer Carrol Krief designed a routine that will give you full body results- fast! The Malibu Pilates Chair and instructional DVDs will help you get a beautifully lean body by lifting, firming, sculpting and burning!

The Malibu Pilates Chair has adjustable spring resistance and permits the flow of easy cardio moves. With split step pedals you can work your arms and legs simultaneously or individually. Altering these strategies will keep your heart rate up. Push down on the pedals for muscle toning resistance, and pull up on them to support your weight for core tightening positions.

The three-set collection of DVD workouts serves as a helpful guide to getting your body the way you want it. The first video, “Basics breakdown” is a ten minute kick start to your routine. Second is the “20-Minute Malibu Pilates Makeover,” that works out your entire body and triples your abs. This video will teach you the many moves that can be done on your Malibu Pilates Chair.

On days that you can devote more time to a full workout, then the third DVD will become your best friend, the “Total Dream Body Sculpting Workout.” This is a 45-minute fat blasting workout that combines full body sculpting with challenging cardio moves. The circuit-style of the routine will have you quickly moving from exercise to exercise with high intensity aerobics and resistance to lose fat, build muscle and increase cardio health.

Why wait until January, kick off your fitness routine now with MVP Sports Club!

MVP Sports Club is an excellent facility that offers more than your typical gym. With sports, recreation and health education, you will have everything you need in one place. The chain includes five member-based athletic facilities and three sports facilities. You will also get all the assistance you need from the enthusiastic staff. They are ready to help you design your fitness plans to reach your personal goals.

MVP Athletic Club members enjoy group exercising, cardio, weightlifting, basketball, tennis, kid’s programs, state-of-the-art fitness equipment and personal training. After a long hard workout, or even just a stressful day at work- you can also head over to the spa services for a relaxing massage. There are also saunas, free lockers and complimentary towel service. Some of the classes offered here include: Group Power, Group Ride, Group Active, Spinning, Yoga and Zumba.

Voted the # 1 cardio workout in the country, Urban Rebounder will get you bouncing to a healthier, thinner you!

The Urban Rebounder consists of a trampoline like mat that allows for a continuous abdominal workout. Every bounce contracts your core. This exercising equipment and routine is perfect for any age. The mat absorbs the shock of every jump, so it is very easy on the joints, especially your ankles and knees. The small jumps are enough to increase coordination and balance, reduce back issues and reduce one’s risk of falling. You can also purchase the Kids Compilation with a smaller mat and a kid friendly work out video.

It's no wonder Urban Rebounder is so heavily regarded in the fitness industry. By only jumping a mere one inch off the mat, this cardio routine strengthens and nourishes the heart, helps fight fatigue, improves circulation, reduces blood pressure, lowers cholesterol, strengthens muscles… and the list goes on and on! Dr. Morton, famous health writer, has outlined 30 anti-aging benefits the Urban Rebounder has! With the countless health benefits its offers, there’s no reason not to give it a try.

If you’ve ever watched popular cardio tapes The Firm or Power Fit, you’ve seen Stephanie Huckabee. The hard-bodied, hardworking mother has a passion for health that’s evident in both her work and lifestyle choices.

Stephanie’s resume is impressive. She’s worked as a video lead in well over twenty fitness tapes and has received multiple personal training certificates. Not only is the workout maven an incredible fitness inspiration, she’s a fabulous role model. On her website, she writes that her goal is to help women see that they are called to be examples of fitness – not for themselves, but for their families. In an age when obesity is on the rise and families are spending significantly small amounts of time together, Stephanie is making an attempt to bring together two causes in an enlightened fashion.

"To Your Good Health Radio" is set to interview Denise Austin, “America’s Favorite Fitness Expert” about her upcoming book "Get Energy" which is being release in January 2011. People Magazine says: "Denise Austin makes the energizer bunny look lethargic!" Denise started her career as co-host of The Jack LaLanne Show and then went on to become the fitness expert on NBC's Today Show and on ESPN. She’s produced over 85 workout videos and sold over 20 million books and DVDs, which earned her an induction into the Video Hall of Fame. She will share with the listeners her solution to a problem that millions face: too exhausted, stressed and not enough time to exercise. In her upcoming book "Get Energy," she shares the secrets you can use to empower your body, love your life all with one simple stretch! Tune in live at 1pm EST on December 16th to find out how you can get energized and healthy without lengthy health or fitness plans. Denise will even share how to incorporate exercise into your daily activities like cooking, cleaning and even sitting at your computer! Listen live at 1pm EST, December 16th at http://www.toyourgoodhealthradio.com

Dr. Friedman discusses how to stay fit with Denise and then welcomes to the show, Devin Alexander to find out how we can enjoy something that has been, up until now, off limits... DESSERTS! Chef Devin Alexander is a professionally trained chef and caterer, and former chef of the hit reality TV show “The Biggest Loser,” she is also the host of “Healthy Decadence with Devin Alexander” on Fit TV. Devin will share with us her latest book, "The Biggest Loser Dessert Cookbook" and how we can all maintain a healthy weight while still having your cake and eating it too! "The Biggest Loser Cookbook" is the first all-dessert cookbook to feature low-calorie, low-fat desserts made with all-natural ingredients. Listen to Devin live with Dr. Friedman on "To Your Good Health Radio" at 1:30pm EST at http://www.toyourgoodhealthradio.com

“As Seen On TV” commercials are an American tradition. They’re corny, mindless, and a bit gratuitous, but a tradition nonetheless. The Shake Weight is one of the newest, most contagious advertisements that has people everywhere talking.

The Shake Weight is a “revolutionary” new fitness product that uses dynamic inertia to sculpt lean, sexy muscle – the weights at either end oscillate back and forth while you hold the Shake Weight. This back-and-forth motion works out the entire arm and promises to tone up the flab in just six minutes a day.

Intentional or not, Shake Weight commercials have created media frenzy. The comical advertisements show women demonstrating how to use the product, but the visual is suggestive of more than just an arm workout. The ads went viral soon after the Shake Weight hit the market, and hundreds of parodies followed thereafter.

If you grew up watching Alison Sweeney on Days of Our Lives like I did, I'm sure you will agree that you feel a sort of kinship with her. And I can relate to her now, more than ever, in this season of my life. Just like her, I am a mom (although take her kids times 2 for me) and juggling a fast paced career. And just like her, and most other women who have had children, I struggled (and still do) with my weight post-pregnancy. Much like the website/blog in her namesake is friendly and most of all, real, so is her new book The Mommy Diet.

As host of The Biggest Loser, I'm sure Ali learned a thing or two about diet and exercise. I'm equally as sure that she listened to feedback from the public on what they like about Biggest Loser and what they don't. And as most of us know, we are more likely to be encouraged and motivated by diet tips that we can easily assimilate into our own individual lifestyles than by military style regimens. 

Sure to be a hit, The Mommy Diet, will guide you step by step through pregnancy and thereafter so that you can be healthy and not have to worry about carrying around that "baby weight"...even when your youngest is now in preschool. (Not speaking from experience or anything!)

Check out The Mommy Diet on Amazon.com and see all of Alison Sweeney's health, fitness and lifestyle tips on her website www.AlisonSweeney.com.

Goal setting is easy; it’s the follow through that proves the biggest challenge. Unless you have a workout buddy, it’s hard to find a reason to drag yourself to the gym and commit to a solid 30 (or more) minutes of cardio. There’s no penalty for missing a day at the gym, no significant or immediate repercussions. Gym-Pact in Boston has created a program that has created consequences for missing gym days, and provides positive incentives and rewards for good attendance.

Gym-Pact is not a gym in itself, rather, it’s a social enterprise program that works with local vendors to offer member discounts to local gyms, dance centers, and yoga studios. Members set a gym goal – a certain number of days a week that they can commit to working out. When members successfully fulfill their weekly goal, they receive great discounts on fitness memberships. In a way, it’s a reward for proving their commitment to their health. The catch? If members fall short of their commitment, they are charged a “motivational fee” for each day missed that week.

Fitness is a lifestyle. At least that’s the philosophy of Synergy Fitness, a chain of health clubs hailed by Club Industry magazine as one of the top health club organizations in North America. It takes a healthy mind and body to achieve the ultimate results, and Synergy Fitness is committed to bringing change to those who want to work for it.

While Synergy’s basic structure was formed about 15 years ago, all coaches are required to attend continuing education classes on a regular basis, to keep up with the latest fitness trends and techniques. Whether you’re looking for a cardio kick, a relaxing yoga session, or a powerful self-defense class, you’ll find your niche in one of Synergy’s first-rate classes and programs.

No matter what your goals are, Synergy has a lifestyle coach who is specially trained to meet your needs. Coaches view fitness as a science and are fully prepared to help members with body conditioning, muscle tone, and weight loss using Synergy’s 10 steps to fitness.

Fitness is a lifestyle. At least that’s the philosophy of Synergy Fitness, a chain of health clubs hailed by Club Industry magazine as one of the top health club organizations in North America. It takes a healthy mind and body to achieve the ultimate results, and Synergy Fitness is committed to bringing change to those who want to work for it.

While Synergy’s basic structure was formed about 15 years ago, all coaches are required to attend continuing education classes on a regular basis, to keep up with the latest fitness trends and techniques. Whether you’re looking for a cardio kick, a relaxing yoga session, or a powerful self-defense class, you’ll find your niche in one of Synergy’s first-rate classes and programs.

No matter what your goals are, Synergy has a lifestyle coach who is specially trained to meet your needs. Coaches view fitness as a science and are fully prepared to help members with body conditioning, muscle tone, and weight loss using Synergy’s 10 steps to fitness.

Thanks to Mason Goldberg and Timothy Cruz, the Lower East Side now has a dynamic, full service fitness center that offers outstanding rates, service, and equipment. Ludlow Fitness is a friendly, neighborhood gym that residents can’t seem to get enough of.

After 8 years in the fashion world and 6 years running a fitness club, owner Mason Goldberg has not only a keen business sense, but a positive attitude that has helped build Ludlow’s membership. Manager Timothy Cruz also aided in the success of Ludlow, balancing staff, schedules, and ensuring members are comfortable and satisfied. The power of this dual work ethic is obvious – Ludlow has been raved about by members, bloggers, and fitness writers alike.

Thanks to Mason Goldberg and Timothy Cruz, the Lower East Side now has a dynamic, full service fitness center that offers outstanding rates, service, and equipment. Ludlow Fitness is a friendly, neighborhood gym that residents can’t seem to get enough of.

After 8 years in the fashion world and 6 years running a fitness club, owner Mason Goldberg has not only a keen business sense, but a positive attitude that has helped build Ludlow’s membership. Manager Timothy Cruz also aided in the success of Ludlow, balancing staff, schedules, and ensuring members are comfortable and satisfied. The power of this dual work ethic is obvious – Ludlow has been raved about by members, bloggers, and fitness writers alike.

I have long had a (pretend) love affair with Matthew McConaughey. Well, who hasn't really? Almost all of his movies are hits (I can't wait to see The Lincoln Lawyer, can you?) and as he ages, he seemingly gets better looking. Being on set and squeezing in family time means coming up with unique ways to fit in fitness into your daily routine. McConaughey likes to golf, do yoga, go surfing, running, cycling...he's not your typical gym guy. So it makes sense that in April's issue of Men's Fitness, McConaughey explains that he lifts rocks to stay fit. Yes, rocks...as in the kind found in your backyard.

As McConaughey explains it, you can lift the rocks over your head, rest them on your shoulders, shift weight--all which tone your muscles. You learn your body's weakenesses, as well as its strengths.

So many times when we think of fitness, we automatically envision tredging to the gym. But as McConaunhey shows us, fitness doesn't have to be anything extravagant (didn't Richard Simmons show us we could use soap cans as weights?) and certainly doesn't have to cost us a dime. Mother Nature provides us with all we need anyway, so is it really a stretch that it now includes rocks in our workout as well?

We're in full workout mode at Pierce Mattie as spring is almost here! Is your body swimsuit ready? Well in case it isn't, ExerciseTV has an amazing video designed to help you shed the weight you managed to gain during the winter season.

Paul Vincent, the owner of Training Adventure, has an awesome workout series called “Lose Weight in 8.” It's an 8 week program consisting of 5 workouts a week: 3 30 minute cardio/strength and 2 15 minute active recovery. I think the great thing about his videos is not only does it feature hardcore workout designed to sculpt your body, it also has two sessions allowing your body to recuperate. How many times have you decided to quit on your workout because it's “too hard?” More often than you would like to admit I'm sure.

When the vegan diet book Skinny Bitch hit the shelves in 2005, it caused quite a buzz. The no-nonsense approach to weight loss had an unmistakable bite to it -- but the sarcastic and honest humor kept readers eyes’ glued to the pages. Now, Rory Freedman and Kim Barnouin (the brains behind the books and former models) are bringing their tough love approach to another platform: fitness.

Skinny Bitch Fitness has all the sharp wit and brutal honesty of the books, and the DVDS make viewers work for that body. It’s tough, but the workouts have been created for a life-altering, total-body change. As the Skinny Bitches put it, it’s time to transform yourself from a lazy lump into a Skinny Bitch! Harsh? Maybe a little…but these fighting words are enough to motivate any girl to get moving.

Nationally recognized fitness expert Andrea Metcalf of Chicago is showing you how to take it off with her new book, Naked Fitness, A 28 Day Proven Weight Loss Program for a Slimmer, Fitter, Pain-free body, (Vanguard Press) this spring by helping you take the first step: motivation, walking and rewards.

Don’t worry; you won’t have to strip off your clothes…only your fear of looking in the mirror. Metcalf’s plan inspires you to transform body and mind with personalized workouts, meals, beauty consultations, product demonstrations and more. But, if the thought of trying on a bathing suit still isn’t enough motivation to get you off the couch and moving, you’re not alone.

HSN visionary Joy Mangano has helped millions solve everyday household challenges with fun, functional and practical solutions. Her success took off in 1992 with her first hit, the self-wringing ‘Miracle Mop.’ Since its invention, the entrepreneur has continued to crank out household necessities and currently has over 100 patents.

Mangano’s line of fitness equipment includes DVDs, a fitness ‘disk’, and shaping shoes. Her fitness disk helps tone, tighten and sculpt muscles through resistance training. The lightweight, portable disk requires no other equipment and is equipped to work on any floor surface. Always considering the negatives about a product, Mangano ensured the disk would be easy to use, as well as maintain. Clean up is easy, simply throw the neoprene base and fleece pads in the wash or wipe down the plastic disks with a damp cloth.

Ever feel like you need to work out, but just can’t get yourself to a gym? Sick of kids lying around the house all day playing video games? Xbox’s Kinect system uses revolutionary body scanning technology to get everyone’s butt moving!

Controller-free, Kinect is a motion-sensing input device that connects to the Xbox 360 console. Based around webcam-style technology, players can fully operate the system through body motions and voice commands.

Appealling to everyone, Kinect has games ranging from Fitness Challenges to Ghost Recon, a military game. Shape Fitness rivals the WiiFit system, offering a world of fitness right in your living room with an array of activities to fit different tastes and needs.

One of the East Coat’s largest climbing facilities, Brooklyn Boulder is a New York City’s only “fully dedicated climbing gym.” Located on DeGraw Street in the Gowanus neighborhood of Brooklyn, the space boasts 22,000 square feet of climbing surface and a skilled staff to match. From beginners to the most experienced climbers, there is something for everyone.

The company offers training classes for those seeking to learn and improve their skills. They strive to continuously provide a welcoming and open atmosphere to ensure everyone feels comfortable. Daily yoga classes and a slackline are also offered within their walls. The gym is also available for special events such as birthdays and private parties.

Since its opening in September of 2009, Brooklyn Boulders has become increasingly popular as a way to escape the city. A day pass ($20) allows you full range of the gym. Don’t have your own gear? Not to worry, a day of rentals will only cost you ten dollars. The founders, experienced climbers, wanted to make an affordable place for New Yorker’s to come, and that’s just what they did.

To view class schedules and other offers, visit www.BrooklynBoulders.com.

One of the East Coat’s largest climbing facilities, Brooklyn Boulder is a New York City’s only “fully dedicated climbing gym.” Located on DeGraw Street in the Gowanus neighborhood of Brooklyn, the space boasts 22,000 square feet of climbing surface and a skilled staff to match. From beginners to the most experienced climbers, there is something for everyone.

The company offers training classes for those seeking to learn and improve their skills. They strive to continuously provide a welcoming and open atmosphere to ensure everyone feels comfortable. Daily yoga classes and a slackline are also offered within their walls. The gym is also available for special events such as birthdays and private parties.

Since its opening in September of 2009, Brooklyn Boulders has become increasingly popular as a way to escape the city. A day pass ($20) allows you full range of the gym. Don’t have your own gear? Not to worry, a day of rentals will only cost you ten dollars. The founders, experienced climbers, wanted to make an affordable place for New Yorker’s to come, and that’s just what they did.

To view class schedules and other offers, visit www.BrooklynBoulders.com.

New to the fitness world, Piloxing is an exciting inter-disciplinary program to help get you in shape. Uniquely mixing Pilates and boxing, the core-centric workout helps you torch fat and build muscle definition. Organized in interval format, the cardio class will whip you in to great shape in no time.

Created by Swedish dancer and celebrity trainer Viveca Jensen, Piloxing has become a fast growing trend among fitness enthusiasts and celebrities alike. The program blends the power, speed and agility of boxing with the beautiful sculpting and flexibility of Pilates. Viveca also integrates her dance background incorporating fun and sexy dance moves that reflect her personality. The fun and challenging class is perfect for both inexperienced and professionals.

New to the fitness world, Piloxing is an exciting inter-disciplinary program to help get you in shape. Uniquely mixing Pilates and boxing, the core-centric workout helps you torch fat and build muscle definition. Organized in interval format, the cardio class will whip you in to great shape in no time.

Created by Swedish dancer and celebrity trainer Viveca Jensen, Piloxing has become a fast growing trend among fitness enthusiasts and celebrities alike. The program blends the power, speed and agility of boxing with the beautiful sculpting and flexibility of Pilates. Viveca also integrates her dance background incorporating fun and sexy dance moves that reflect her personality. The fun and challenging class is perfect for both inexperienced and professionals.

New to the fitness world, Piloxing is an exciting inter-disciplinary program to help get you in shape. Uniquely mixing Pilates and boxing, the core-centric workout helps you torch fat and build muscle definition. Organized in interval format, the cardio class will whip you in to great shape in no time.

Created by Swedish dancer and celebrity trainer Viveca Jensen, Piloxing has become a fast growing trend among fitness enthusiasts and celebrities alike. The program blends the power, speed and agility of boxing with the beautiful sculpting and flexibility of Pilates. Viveca also integrates her dance background incorporating fun and sexy dance moves that reflect her personality. The fun and challenging class is perfect for both inexperienced and professionals.

New to the fitness world, Piloxing is an exciting inter-disciplinary program to help get you in shape. Uniquely mixing Pilates and boxing, the core-centric workout helps you torch fat and build muscle definition. Organized in interval format, the cardio class will whip you in to great shape in no time.

Created by Swedish dancer and celebrity trainer Viveca Jensen, Piloxing has become a fast growing trend among fitness enthusiasts and celebrities alike. The program blends the power, speed and agility of boxing with the beautiful sculpting and flexibility of Pilates. Viveca also integrates her dance background incorporating fun and sexy dance moves that reflect her personality. The fun and challenging class is perfect for both inexperienced and professionals.

One of the fastest growing trends in the fitness world, spinning, has become a cult of sorts. Fitness enthusiasts and loyal cyclists have moved indoors to stationary bikes for their newest endorphin fix. But there was something missing...there are numerous ways for you to break a sweat and physically work your body, but what about the mental aspect?

Owners and founders, Elizabeth Cutler and Julie Rice, faced this same predicament when both relocated to Manhattan. After tireless hours of searching for a suitable activity, they realized they would have to create it. There, SoulCycle was born. “They believed indoor cycling could be inspiring; they both believed that you could incorporate and upper body and core work out during the routine, and finally they believed that with some great branding, a beautiful environment, and outstanding customer service, the 45-minute class could be transformed into a special experience each time.”

The Physique 57 Solution: The Groundbreaking 2-Week Plan for a Lean, Beautifully Body written by Tanya Becker is an extremely effective workout and diet plan where you will be seeing astonishing results within two weeks. This book will give you whatever result you desire, weight loss, body sculpting; it covers all the bases with exercise sequences that work every muscle in your body to give you the beautiful body you have always desired.

Physique 57 started as a fitness studio featuring the modern version of the Lotte Berk method, which began in the 1950’s as a very intense but safe strength-training, mind-body workout combined with a sensual fitness system that created a truly transitional exercise called the Lotte Berk Method. Today the Physique 57 Solution continues this idea of health. These fitness studios have begun to spread to Los Angelos and the Hamptons as clients are seeing these tremendous workout and diet results. Used by many models and actresses, everyone says the same thing, that it is a fun and effective workout!

Simple and profound, this revolutionary fitness idea has become a YouTube sensation and a world wide phenomenon. So what exactly is Laughing Yoga? And how could it possibly be taken seriously? Simple, the new fitness craze combines Unconditional Laughter with Yogic Breathing (Pranayama). The concept behind it is that the body cannot differentiate between fake and real laughter, allowing you to achieve the same physiological and psychological benefits.

Laughter Yoga has been scientifically proven to lower the levels of stress hormones (epinephrine, cortisol, etc.) in your blood, leading you to a more positive and hopeful attitude. Have you ever laughed so hard your abs hurt? You engage your core when you laugh, providing you with physical benefits as well.

This high-intensity hybrid exercise routine will not only whip your body into a rock hard machine, but a “well oiled” one at that. Designed by Zach Even-Esh, the workout is based around the Crossfit concept, developing strength and metabolic conditioning. The workout is so effective even the military has been reported to use it in their training. The boot camp style instruction keeps you motivated and ready to go.

In contrast to cardio-based workouts intertwined with strength straining, such as Shaun T’s Insanity workout, The Beast focuses on heavy lifts and intense cardio. In a session you can expect one compound move that works a combination of muscles followed by a ‘metcon’ routine that incorporates multi-joint exercises with moderate weight. Each session focuses on a different area of the body, while still indirectly engaging most muscles.

This high-intensity hybrid exercise routine will not only whip your body into a rock hard machine, but a “well oiled” one at that. Designed by Zach Even-Esh, the workout is based around the Crossfit concept, developing strength and metabolic conditioning. The workout is so effective even the military has been reported to use it in their training. The boot camp style instruction keeps you motivated and ready to go.

In contrast to cardio-based workouts intertwined with strength straining, such as Shaun T’s Insanity workout, The Beast focuses on heavy lifts and intense cardio. In a session you can expect one compound move that works a combination of muscles followed by a ‘metcon’ routine that incorporates multi-joint exercises with moderate weight. Each session focuses on a different area of the body, while still indirectly engaging most muscles.

Quickly rising to a national phenomenon, the art and sport of pole fitness has become a staple in many people’s workout regimens. The combination of cardio dance moves and core strength training makes it fun and effective. Celebrities and socialites alike have made the jump and begun embracing pole fitness’ unique advantages.

Typically when thinking of pole dancing, people’s minds immediately jump to strip clubs and scantily dressed girls swinging on poles—pole fitness is much more than that. The workout does incorporate a sensual twist but is taught by trained professionals ensuring your workout is fun, safe and tasteful. Classes integrate yoga, Pilates, strength training, cardio and exotic dances moves to build strength, flexibility and self-confidence.

VibroGym has discovered new methods and technology that has changed the meaning of luxury fitness. While conventional training routines only allow you to use 40-60% of your body’s muscles, VibroGym uses almost 100% of the body’s muscles. So you can achieve much better results within a short period of time. So what’s so unique about this system? It says it right in the name – VibroGym produces vibrations that are transferred to your body, which causes an increase in strength, flexibility, and blood circulation. Besides just improving your fitness levels, VibroGym also helps maintain your hormone balance and reduces stress levels.

There are many different products that you could start with, but it is important to have a goal in mind before starting. I want to introduce some products that I found interesting to you. VibroGym Evolution is a fitness machine that is perfect for both individual and group workouts. VibroGym Beauty Concept is for people whose goals include weight loss, body shaping, anti-cellulite, skin reconditioning and detoxification. The VibroGym Domestic is for busy people who want to be fit because it provides fitness routines for your home. VibroGym Medical is the only certified MDD vibration plate that is used for treatment and prevention of medical problems. VibroGym Bodywear is the perfect fitness apparel because its technology ensures your body is warm during winter and keeps your body cold during summer. This apparel line is perfect for outdoor activities and is worn by many top athletes.

Children's toys and digital gadgets are typically the cause of historic last-minute holiday-shopping frenzies. But this year may be marked by a fitness frenzy, thanks to the impending launch of P90X2 – the sequel to the blockbuster exercise program, P90X.  Poised to accommodate the unique demands of a "must have" holiday gift, Beachbody, the health-and-fitness innovators behind the 45-million-DVD-selling P90X program, today began accepting pre-orders for its highly anticipated P90X2.

There aren't many one-of-a-kind gifts for adults in the $100-$200 price range, and it's even tougher to find a compelling gift for the active person who seems to have everything. As the follow up to arguably the most popular home-exercise program in history, P90X2 fills this void for anyone shopping for active friends or family in 2011. Due to significant demand expected for the sequel to P90X, Beachbody is encouraging pre-orders, promising free shipping and guaranteed delivery in time for the holidays.

Children's toys and digital gadgets are typically the cause of historic last-minute holiday-shopping frenzies. But this year may be marked by a fitness frenzy, thanks to the impending launch of P90X2 – the sequel to the blockbuster exercise program, P90X.  Poised to accommodate the unique demands of a "must have" holiday gift, Beachbody, the health-and-fitness innovators behind the 45-million-DVD-selling P90X program, today began accepting pre-orders for its highly anticipated P90X2.

There aren't many one-of-a-kind gifts for adults in the $100-$200 price range, and it's even tougher to find a compelling gift for the active person who seems to have everything. As the follow up to arguably the most popular home-exercise program in history, P90X2 fills this void for anyone shopping for active friends or family in 2011. Due to significant demand expected for the sequel to P90X, Beachbody is encouraging pre-orders, promising free shipping and guaranteed delivery in time for the holidays.

Blink Fitness is a fairly new fitness chain brought to us by the luxury fitness and wellness club, Equinox. They have opened up three well-organized complexes across New York in Yonkers, New York City, and Paramus, New Jersey. Blink clubs offer over 160 cardio machines and a variety of weight training instruments to help us stay fit and healthy.

One of the best aspects about Blink Fitness isn’t just their clever tag-line, “Everybody Blinks”, but their amazing monthly membership of only $20. For a fresh, welcoming, and inspiring gym complex their monthly fee is minimal, whereas your experience and outcome will be substantial. Another great piece about Blink, that I am certainly a fan of, is that they are reported to have diligent supervising staff as opposed to personal trainers. I much prefer this, because whenever I go to the gym the trainers are always walking around and I often feel intimidated when doing my workout -- resulting in me getting pushed out of my workout-focus and mind-set.

If you’re looking for an affordable fitness membership that offers access to a great gym complex Blink is a definite way to go. Their website contains location information as well membership sign up - so registering is fast and easy.

Be sure to check out Blink Fitness to stay in shape during the colder months ahead. Are you a member there? Tweet us your thoughts @PierceMattiePR!

Blink Fitness is a fairly new fitness chain brought to us by the luxury fitness and wellness club, Equinox. They have opened up three well-organized complexes across New York in Yonkers, New York City, and Paramus, New Jersey. Blink clubs offer over 160 cardio machines and a variety of weight training instruments to help us stay fit and healthy.

One of the best aspects about Blink Fitness isn’t just their clever tag-line, “Everybody Blinks”, but their amazing monthly membership of only $20. For a fresh, welcoming, and inspiring gym complex their monthly fee is minimal, whereas your experience and outcome will be substantial. Another great piece about Blink, that I am certainly a fan of, is that they are reported to have diligent supervising staff as opposed to personal trainers. I much prefer this, because whenever I go to the gym the trainers are always walking around and I often feel intimidated when doing my workout -- resulting in me getting pushed out of my workout-focus and mind-set.

If you’re looking for an affordable fitness membership that offers access to a great gym complex Blink is a definite way to go. Their website contains location information as well membership sign up - so registering is fast and easy.

Be sure to check out Blink Fitness to stay in shape during the colder months ahead. Are you a member there? Tweet us your thoughts @PierceMattiePR!

Blink Fitness is a fairly new fitness chain brought to us by the luxury fitness and wellness club, Equinox. They have opened up three well-organized complexes across New York in Yonkers, New York City, and Paramus, New Jersey. Blink clubs offer over 160 cardio machines and a variety of weight training instruments to help us stay fit and healthy.

One of the best aspects about Blink Fitness isn’t just their clever tag-line, “Everybody Blinks”, but their amazing monthly membership of only $20. For a fresh, welcoming, and inspiring gym complex their monthly fee is minimal, whereas your experience and outcome will be substantial. Another great piece about Blink, that I am certainly a fan of, is that they are reported to have diligent supervising staff as opposed to personal trainers. I much prefer this, because whenever I go to the gym the trainers are always walking around and I often feel intimidated when doing my workout -- resulting in me getting pushed out of my workout-focus and mind-set.

If you’re looking for an affordable fitness membership that offers access to a great gym complex Blink is a definite way to go. Their website contains location information as well membership sign up - so registering is fast and easy.

Be sure to check out Blink Fitness to stay in shape during the colder months ahead. Are you a member there? Tweet us your thoughts @PierceMattiePR!

Flywheel Sports is a new and revitalizing way to workout. Flywheel combines indoor cycling with talented and thoroughly experienced instructors along with great upbeat music, to give you one of the most enjoyable and effective workouts you’ve ever had. It is reported to be one of the best fitness studios in New York and holds the most prestigious trainers that not only coach and motivate you through each cycling class, but join in the workout - so they are sweating and working just as hard as you!

Flywheel Sports has locations all across New York, with each studio offering many instructors and classes. Not only does Flywheel provide a great workout technique with established fitness experts, but also their atmosphere and environment is both inspiring and encouraging. By offering high-end bikes for members to use, a clean workout area, and modern design aspects, they have achieved an ultimately motivating and bright fitness studio.

If you are eager to try Flywheel and see what everybody is talking about, you don’t have to purchase a full membership, you can purchase single rides, 5, 10, or 20 rides which enable you to experience the cycling classes as a member would - And a great way to try it out and see if indoor cycling is for you. For those who want to try, but don’t live in New York, Flywheel also has studios located across Florida and Chicago.

Indoor cycling is perfect for those who like to cycle and want to stay fit! Have you tried Flywheel Sports? Tweet us what you think @PierceMattiePR

Working out in a regular gym facility with all the same machines and circuits can start to make you feel unmotivated by routinely conducting the same workout, using the same muscles while ignoring others. One of the finest ideas that steers away from that routine workout is brought to us through Warrior Fitness Boot Camp. This fitness program is an indoor obstacle course run by ex-marines. The obstacle course is designed so members, or as the instructors refer to as ‘warriors’, are constantly working different muscles - some that you have never used in a workout before. These ex-marine instructors encourage and motivate you throughout a marine-like workout, giving you a taste of what they went through and what goes on in the marine. The instructors design no workout alike, which enables warriors to constantly be working different muscles for an ultimate workout with amazing results.

Warrior Boot Camp is flooded with good reviews and feedback, everyone that has joined admits that it is extremely difficult, but even more rewarding - In regards to health, weight loss, stamina, and ultimately confidence. The group of warriors you are with enable great motivation among everyone in the class, which leads to a more rewarding workout. 

The facility is located on 35^th Street in New York City, and because it is an indoor facility it is available and open to us all year long. The schedules run 7 days a week, with classes (each an hour long) starting as early as 5:30AM and late as 7:30PM - So it is definitely possible to input a warrior workout into your busy schedule. For more information and updates be sure to like their Facebook page, and follow Warrior Fitness Boot Camp on Twitter @WarriorFitness.

Have you experienced the marine-style workout? Let us know what you think @PierceMattiePR.

Working out in a regular gym facility with all the same machines and circuits can start to make you feel unmotivated by routinely conducting the same workout, using the same muscles while ignoring others. One of the finest ideas that steers away from that routine workout is brought to us through Warrior Fitness Boot Camp. This fitness program is an indoor obstacle course run by ex-marines. The obstacle course is designed so members, or as the instructors refer to as ‘warriors’, are constantly working different muscles - some that you have never used in a workout before. These ex-marine instructors encourage and motivate you throughout a marine-like workout, giving you a taste of what they went through and what goes on in the marine. The instructors design no workout alike, which enables warriors to constantly be working different muscles for an ultimate workout with amazing results.

Warrior Boot Camp is flooded with good reviews and feedback, everyone that has joined admits that it is extremely difficult, but even more rewarding - In regards to health, weight loss, stamina, and ultimately confidence. The group of warriors you are with enable great motivation among everyone in the class, which leads to a more rewarding workout. 

The facility is located on 35^th Street in New York City, and because it is an indoor facility it is available and open to us all year long. The schedules run 7 days a week, with classes (each an hour long) starting as early as 5:30AM and late as 7:30PM - So it is definitely possible to input a warrior workout into your busy schedule. For more information and updates be sure to like their Facebook page, and follow Warrior Fitness Boot Camp on Twitter @WarriorFitness.

Have you experienced the marine-style workout? Let us know what you think @PierceMattiePR.

Working out in a regular gym facility with all the same machines and circuits can start to make you feel unmotivated by routinely conducting the same workout, using the same muscles while ignoring others. One of the finest ideas that steers away from that routine workout is brought to us through Warrior Fitness Boot Camp. This fitness program is an indoor obstacle course run by ex-marines. The obstacle course is designed so members, or as the instructors refer to as ‘warriors’, are constantly working different muscles - some that you have never used in a workout before. These ex-marine instructors encourage and motivate you throughout a marine-like workout, giving you a taste of what they went through and what goes on in the marine. The instructors design no workout alike, which enables warriors to constantly be working different muscles for an ultimate workout with amazing results.

Warrior Boot Camp is flooded with good reviews and feedback, everyone that has joined admits that it is extremely difficult, but even more rewarding - In regards to health, weight loss, stamina, and ultimately confidence. The group of warriors you are with enable great motivation among everyone in the class, which leads to a more rewarding workout. 

The facility is located on 35^th Street in New York City, and because it is an indoor facility it is available and open to us all year long. The schedules run 7 days a week, with classes (each an hour long) starting as early as 5:30AM and late as 7:30PM - So it is definitely possible to input a warrior workout into your busy schedule. For more information and updates be sure to like their Facebook page, and follow Warrior Fitness Boot Camp on Twitter @WarriorFitness.

Have you experienced the marine-style workout? Let us know what you think @PierceMattiePR.

Working out in a regular gym facility with all the same machines and circuits can start to make you feel unmotivated by routinely conducting the same workout, using the same muscles while ignoring others. One of the finest ideas that steers away from that routine workout is brought to us through Warrior Fitness Boot Camp. This fitness program is an indoor obstacle course run by ex-marines. The obstacle course is designed so members, or as the instructors refer to as ‘warriors’, are constantly working different muscles - some that you have never used in a workout before. These ex-marine instructors encourage and motivate you throughout a marine-like workout, giving you a taste of what they went through and what goes on in the marine. The instructors design no workout alike, which enables warriors to constantly be working different muscles for an ultimate workout with amazing results.

Warrior Boot Camp is flooded with good reviews and feedback, everyone that has joined admits that it is extremely difficult, but even more rewarding - In regards to health, weight loss, stamina, and ultimately confidence. The group of warriors you are with enable great motivation among everyone in the class, which leads to a more rewarding workout. 

The facility is located on 35^th Street in New York City, and because it is an indoor facility it is available and open to us all year long. The schedules run 7 days a week, with classes (each an hour long) starting as early as 5:30AM and late as 7:30PM - So it is definitely possible to input a warrior workout into your busy schedule. For more information and updates be sure to like their Facebook page, and follow Warrior Fitness Boot Camp on Twitter @WarriorFitness.

Have you experienced the marine-style workout? Let us know what you think @PierceMattiePR.

FitnessIQ announced today that their groundbreaking workout technology, the Shake Weight, one of America's most prominent fitness products that helps men and women shape and tone their arms, shoulders and chest, has achieved accreditation from numerous certifying bodies for use by Certified Trainers in Group Exercise Classes.

Shake Weight, initially launched directly to consumers and being used by millions of American men and women, developed a body sculpting group workout class with celebrity trainer Shawnee Harkins. The body sculpting class was introduced at the Hollywood Boxing Gym and Easton Gym Santa Monica and recently received continuing education certifications from the American Council on Exercise (ACE) and the National Academy of Sports Medicine (NASM) with certification by other respected international organizations expected shortly.

FitnessIQ announced today that their groundbreaking workout technology, the Shake Weight, one of America's most prominent fitness products that helps men and women shape and tone their arms, shoulders and chest, has achieved accreditation from numerous certifying bodies for use by Certified Trainers in Group Exercise Classes.

Shake Weight, initially launched directly to consumers and being used by millions of American men and women, developed a body sculpting group workout class with celebrity trainer Shawnee Harkins. The body sculpting class was introduced at the Hollywood Boxing Gym and Easton Gym Santa Monica and recently received continuing education certifications from the American Council on Exercise (ACE) and the National Academy of Sports Medicine (NASM) with certification by other respected international organizations expected shortly.

As I write this hunched over at my desk for the last 8 hours, my back screams in pain. So what more appropriate book to write about than The Yoga Back Book: The Natural Solution to Freedom from Pain by Stella Weller. The book covers yoga stretches, exercises and other relaxation techniques as a means to gently promote spinal health without drugs or surgery.

Yoga fanatics know that the poses and breathing help you to become more aware of your body's posture, alignment and patterns of movement. It also makes your body more flexible and helps you to relax even in the most stressful situations. 80% of people complain about back pain in one way or another, and learning some simple techniques without a pricey gym membership for Yoga classes, may be effective way to relieve some pain. 

Weller's book is available for pre-ordering for about $13 on Amazon. Have you used Yoga to help alleviate back pain? Tweet us @PierceMattiePR.

Many recent studies have revealed that the best workout to melt away your belly fat and achieve definition is not weight training, not running with cardio machines, but dancing! Dancing is said to be the absolute best exercise to get rid of excess fat, especially around your mid-section - Not to say that you can dance for a half hour and then reward yourself with a hot fudge brownie or a plate of greasy French fries… however dancing may help you target your trouble areas better than alternate exercises.

If you have the opportunity, dancing with a partner encourages your participation and you can push each other to enable for a better workout and ultimately, better outcome. However if your exercise patterns and schedule does not allow you to dance with a workout-buddy, dance workout DVDs are great for quick and fun workouts that you can accomplish on your own. A fun type to try is Salsa dancing - the “SalsaCrazy” Dance DVDs are popular and reported to be fun and energizing lessons. Another different type to try Hula dancing - these moves are said to strengthen your arms and core. A good DVD to try is “Hot Hula Fitness (Anna-Rita is the girl featured in the Turbo Jam workout series.)

For the adventurous ladies… the intense strength and muscle one can build from pole dancing is amazing. The exotic art form allows you to use muscles you never even knew you had. A really fun fitness center, which I had the pleasure of being a part of their Coyote Ugly class, is Flirty Girl Fitness. They offer a variety of workout classes, and provide a feminine and exciting environment, with locations all over the States. Another similar fitness center is NYC Pole Dancing, offering exercise classes as well as parties and events - A lot of fun for Bachelorette Parties too!

My favourite form of dance in terms of a great workout is Hip Hop - It gets your heart rate up and is actually makes sweating fun and enjoyable. What's your favourite style? I'm sure after attempting some of these fitness styles we will be able to - somewhat - relate and imagine more vividly what they are talking about on Dancing With The Stars. 

Have you tried any of these dance fitness approaches? Let us know by tweeting us @PierceMattiePR.

Last week Bally's Total Fitness was sold to LA Fitness...unbeknownest to many Bally's members who only found out when they attempted to check in for their work out, and sadly, for some Bally's employees when they showed up to work only to find out they were out of a job. While buy-outs and acquisitions happen all of the time, there is usually open communication with current employees and customers. A lot of time is usually spent in regards to public relations to made the transition seamless. Not the case the LA Fitness' purchase and now, as a result of this side-stepping avoidance tactic, LA Fitness is looking at a class-action lawsuit.

PR Issue #1: LA Fitness is allegedly not honoring Bally's lifetime memberships and instead is asking current members to re-sign with LA Fitness paying new fees.

PR Resolution: This is a no brainer--honor the lifetime memberships. There are plenty of gyms out there that current members can make the switch to. If you aren't willing to honor those lifetime memberships, it is virtually guaranteed members won't re-sign with LA Fitness. 

PR Issue #2: The serious lack of communication heightens members and current employees level of skepticism and uneasiness about the transition.

PR Resolution: Each location should hold a membership meeting and separate employee meeting explaining what the sale means to that location. Hear out concerns and answer questions. 

PR Issue #3: There's buzz of a class-action lawsuit surrounding the shady practices of LA Fitness during this acquisition.

PR Resolution: Should a lawsuit be filed, it should be settled out of court. Lifetime members who will to not return to LA Fitness at all should receive a partial refund; those who choose to stay should have those memberships honored. Anyone with a yearly membership should have it honored until the end of the current contract.

Handled correctly going forward, and keeping all lines of communication open, should help LA Fitness change this PR crisis into something positive.

Tweet us your thoughts @PierceMattiePR.

Working out barefoot is apparently all the rage lately. From Barefoot athletic shoes to literally jogging barefoot, the fitness industry is pushing for what they feel is a safer alternative to sneakers-- your bare foot. Personally, I'm not sure why it is abuzz lately, as I took dance and modern dance since I was young, in which you practice barefoot. I do, however, cringe when I see anyone going for their morning 5K run barefoot as I can only imagine my foot hitting the pavement along with any sharp item that may be in my path. Ouch.

However, barefoot fitness enthusiasts tout its benefits, stating that you can build a stronger core going barefoot because it allows you to connect with the ground. It's often been said that sneakers give a false sense of a platform when wearing them to work out (if you've ever rolled your ankle, you know this to be true.) 

Are you working out barefoot? Have you noticed a difference in your core strength since doing so? Tweet us @PierceMattiePR.

As health and fitness expert Jillian Michaels says, “you can eat your way through any workout.” Who wants to put in all the effort and strength and not see results because you’re pairing your exercise with an unhealthy diet? CLAY is a fitness and health club, located on West 14^th Street, designed to help and guide you through all these steps by combining personal training, various fitness classes and spa treatments and best of all, nutrition guidance. Which is perfect, because now there is really no excuse to tell yourself, they are providing all the help you need to lead a healthy, active lifestyle.

CLAY offers different nutrition guidance sessions, my favourite being the “Market Tour” and “Kitchen Renewal.” So you can feel like you’re right out of your favourite lifestyle transformation shows. The Market Tour involves you and an expert taking a trip to the grocery and going over what is healthy and why and what types of food you should stay away from. Similarly the Kitchen Renewal program is a nutrition clean up of your fridge, teaching how to transform your unhealthy habits.

I always find it is best to workout in classes or groups because you encourage each other to push a little bit harder. CLAY provides its members with a variety of fitness classes from yoga and sweat classes to power and core sessions. CLAY offers a number of perfect features that everyone would want in a health club: pilates studio, lounge, concierge and café services, full gym and exercise equipment, personal training and best of all ideal spa services that are perfect for a post-workout recovery session.

Are you a member of CLAY? Try out a trail membership to a luxurious heath club and let us know what you think @PierceMattiePR.

As health and fitness expert Jillian Michaels says, “you can eat your way through any workout.” Who wants to put in all the effort and strength and not see results because you’re pairing your exercise with an unhealthy diet? CLAY is a fitness and health club, located on West 14^th Street, designed to help and guide you through all these steps by combining personal training, various fitness classes and spa treatments and best of all, nutrition guidance. Which is perfect, because now there is really no excuse to tell yourself, they are providing all the help you need to lead a healthy, active lifestyle.

CLAY offers different nutrition guidance sessions, my favourite being the “Market Tour” and “Kitchen Renewal.” So you can feel like you’re right out of your favourite lifestyle transformation shows. The Market Tour involves you and an expert taking a trip to the grocery and going over what is healthy and why and what types of food you should stay away from. Similarly the Kitchen Renewal program is a nutrition clean up of your fridge, teaching how to transform your unhealthy habits.

I always find it is best to workout in classes or groups because you encourage each other to push a little bit harder. CLAY provides its members with a variety of fitness classes from yoga and sweat classes to power and core sessions. CLAY offers a number of perfect features that everyone would want in a health club: pilates studio, lounge, concierge and café services, full gym and exercise equipment, personal training and best of all ideal spa services that are perfect for a post-workout recovery session.

Are you a member of CLAY? Try out a trail membership to a luxurious heath club and let us know what you think @PierceMattiePR.

As health and fitness expert Jillian Michaels says, “you can eat your way through any workout.” Who wants to put in all the effort and strength and not see results because you’re pairing your exercise with an unhealthy diet? CLAY is a fitness and health club, located on West 14^th Street, designed to help and guide you through all these steps by combining personal training, various fitness classes and spa treatments and best of all, nutrition guidance. Which is perfect, because now there is really no excuse to tell yourself, they are providing all the help you need to lead a healthy, active lifestyle.

CLAY offers different nutrition guidance sessions, my favourite being the “Market Tour” and “Kitchen Renewal.” So you can feel like you’re right out of your favourite lifestyle transformation shows. The Market Tour involves you and an expert taking a trip to the grocery and going over what is healthy and why and what types of food you should stay away from. Similarly the Kitchen Renewal program is a nutrition clean up of your fridge, teaching how to transform your unhealthy habits.

I always find it is best to workout in classes or groups because you encourage each other to push a little bit harder. CLAY provides its members with a variety of fitness classes from yoga and sweat classes to power and core sessions. CLAY offers a number of perfect features that everyone would want in a health club: pilates studio, lounge, concierge and café services, full gym and exercise equipment, personal training and best of all ideal spa services that are perfect for a post-workout recovery session.

Are you a member of CLAY? Try out a trail membership to a luxurious heath club and let us know what you think @PierceMattiePR.

As health and fitness expert Jillian Michaels says, “you can eat your way through any workout.” Who wants to put in all the effort and strength and not see results because you’re pairing your exercise with an unhealthy diet? CLAY is a fitness and health club, located on West 14^th Street, designed to help and guide you through all these steps by combining personal training, various fitness classes and spa treatments and best of all, nutrition guidance. Which is perfect, because now there is really no excuse to tell yourself, they are providing all the help you need to lead a healthy, active lifestyle.

CLAY offers different nutrition guidance sessions, my favourite being the “Market Tour” and “Kitchen Renewal.” So you can feel like you’re right out of your favourite lifestyle transformation shows. The Market Tour involves you and an expert taking a trip to the grocery and going over what is healthy and why and what types of food you should stay away from. Similarly the Kitchen Renewal program is a nutrition clean up of your fridge, teaching how to transform your unhealthy habits.

I always find it is best to workout in classes or groups because you encourage each other to push a little bit harder. CLAY provides its members with a variety of fitness classes from yoga and sweat classes to power and core sessions. CLAY offers a number of perfect features that everyone would want in a health club: pilates studio, lounge, concierge and café services, full gym and exercise equipment, personal training and best of all ideal spa services that are perfect for a post-workout recovery session.

Are you a member of CLAY? Try out a trail membership to a luxurious heath club and let us know what you think @PierceMattiePR.

Catering to the overweight, Downsize Fitness of Las Vegas and Chicago, is designed to not only drop those lbs, but to drop those insecurities as well.

It’s never been heard of…a place where skinny people aren’t welcome.  Well, that’s a fact for Downsize Fitness, where in order to be eligible for membership, one must be at least 50 lbs overweight.  In striving toward their weight loss goal of 50 lbs plus, once reached, a member of the gym is considered a graduate and can then begin working out elsewhere. 

The gym’s main purpose is to create a comfortable atmosphere where a client doesn’t feel judged or sized-up…literally.  It is exceedingly common for an overweight gym member to walk into a gym feeling intimidated and even more unmotivated when they are being out-jogged by a bunch of Jillian Michaels and Brock Lesnars.    Downsize Fitness rids one of all those anxious feelings, along with a complementary consultation offered as motivation to get started immediately.  

Do you think this is a clever marketing approach?  Could this be considered discrimination, although it is intended to address a true issue for those looking to lose weight and regain a healthy lifestyle?  Let us know @PierceMattiePR.

Being healthy is a major player in today’s pop culture. You don’t have to spend very long watching television, reading a magazine waiting for an appointment or surfing your favorite internet sites before you come across someone selling something to help you get in shape. Unless you are a fitness guru, the rest of us probably have a similar thought. Yeah, it would be nice to get in shape, but I just don’t have the time. After all, who doesn’t want to look good? It’s time to put the same excuse we have been using for years to bed. TRX Suspension Training to the rescue.

Created in the NAVY Seals, TRX Suspension Training is the premier workout for home gyms. TRX uses the formula gravity + users body weight = results. TRX suspends the users body weight as resistance to build muscle. The package comes with exercise DVDs to walk you through the process with beginner, intermediate or advanced workouts. It builds the body’s core by allowing for free range of motion. Simultaneously you will develop strength, balance and flexibility. TRX is quickly changing the way athletes and soldiers train as well as becoming a popular resource for injury rehabilitation.

You might be asking yourself, why is this any better or different than anything else out there? Here is the cool thing about TRX: You can take it anywhere. You don’t have to drive to the gym in the morning or after work when you are tired, just set it up at home. On the road? No problem, take it with you and set it up in your hotel. Maybe you are tired of being stuck inside after being in the office all day, go set it up in the park. The best part is that its simple in design but it gets the results that you want.

TRX provides the means to reach your fitness goals this year, now all you need to find is the desire to be your best self. Join the TRX community at www.trxtraining.com.Have you tried it? Tweet us @PierceMattiePR.

*Photo Source: Harmony Body

Being healthy is a major player in today’s pop culture. You don’t have to spend very long watching television, reading a magazine waiting for an appointment or surfing your favorite internet sites before you come across someone selling something to help you get in shape. Unless you are a fitness guru, the rest of us probably have a similar thought. Yeah, it would be nice to get in shape, but I just don’t have the time. After all, who doesn’t want to look good? It’s time to put the same excuse we have been using for years to bed. TRX Suspension Training to the rescue.

Created in the NAVY Seals, TRX Suspension Training is the premier workout for home gyms. TRX uses the formula gravity + users body weight = results. TRX suspends the users body weight as resistance to build muscle. The package comes with exercise DVDs to walk you through the process with beginner, intermediate or advanced workouts. It builds the body’s core by allowing for free range of motion. Simultaneously you will develop strength, balance and flexibility. TRX is quickly changing the way athletes and soldiers train as well as becoming a popular resource for injury rehabilitation.

You might be asking yourself, why is this any better or different than anything else out there? Here is the cool thing about TRX: You can take it anywhere. You don’t have to drive to the gym in the morning or after work when you are tired, just set it up at home. On the road? No problem, take it with you and set it up in your hotel. Maybe you are tired of being stuck inside after being in the office all day, go set it up in the park. The best part is that its simple in design but it gets the results that you want.

TRX provides the means to reach your fitness goals this year, now all you need to find is the desire to be your best self. Join the TRX community at www.trxtraining.com.Have you tried it? Tweet us @PierceMattiePR.

*Photo Source: Harmony Body

As we pass through each year, workout programs seem to come and go. We are watching for the newest workout to keep our bodies healthy. One claims to have the newest “technology” to help us get the lean, firm body that we have been trying to achieve for years (at least that is what we tell ourselves). They become the latest fad, everyone buys into it and then it dies out. Why?

The biggest factor in succeeding with fitness goals is if you have someone to support you, to do it with you or at least motivate you so you don’t give up. CrossFit is the latest trend for people who are trying to get in shape and it has the makings to stick around for a long time.

CrossFit is a strength and conditioning program. Police academies, military operations and professional athletes around the world use the program. It is not a specialty program but provides broad and general strength training to the individual. You might be thinking that sounds hard, and you won’t be the only one. Many people are afraid of CrossFit because it sounds hard. The makers of the program figured out whether you are an athlete or an elderly person trying to stay in shape, you don’t need a different workout you just need different degrees.

The CrossFit program is scalable to the individual so that each person can come in at any level and they will meet you where you are. The thing that makes many users successful is they can sign up for classes (all over the country) and become part of a group who are all striving for the same goal. CrossFit uses many everyday movements and no exercises are the same so it never gets boring and you aren’t putting too much stress on your joints. It is a great way to finally reach your fitness goals and make some new friends along the way.

Just because it is scalable to you, it is still a workout routine. You aren’t going to get in shape without work. To ensure that you are ready to take on the program check out CrossFit’s getting started guide. Have you tried CrossFit? Tweet us @PierceMattiePR.

As we pass through each year, workout programs seem to come and go. We are watching for the newest workout to keep our bodies healthy. One claims to have the newest “technology” to help us get the lean, firm body that we have been trying to achieve for years (at least that is what we tell ourselves). They become the latest fad, everyone buys into it and then it dies out. Why?

The biggest factor in succeeding with fitness goals is if you have someone to support you, to do it with you or at least motivate you so you don’t give up. CrossFit is the latest trend for people who are trying to get in shape and it has the makings to stick around for a long time.

CrossFit is a strength and conditioning program. Police academies, military operations and professional athletes around the world use the program. It is not a specialty program but provides broad and general strength training to the individual. You might be thinking that sounds hard, and you won’t be the only one. Many people are afraid of CrossFit because it sounds hard. The makers of the program figured out whether you are an athlete or an elderly person trying to stay in shape, you don’t need a different workout you just need different degrees.

The CrossFit program is scalable to the individual so that each person can come in at any level and they will meet you where you are. The thing that makes many users successful is they can sign up for classes (all over the country) and become part of a group who are all striving for the same goal. CrossFit uses many everyday movements and no exercises are the same so it never gets boring and you aren’t putting too much stress on your joints. It is a great way to finally reach your fitness goals and make some new friends along the way.

Just because it is scalable to you, it is still a workout routine. You aren’t going to get in shape without work. To ensure that you are ready to take on the program check out CrossFit’s getting started guide. Have you tried CrossFit? Tweet us @PierceMattiePR.

As we pass through each year, workout programs seem to come and go. We are watching for the newest workout to keep our bodies healthy. One claims to have the newest “technology” to help us get the lean, firm body that we have been trying to achieve for years (at least that is what we tell ourselves). They become the latest fad, everyone buys into it and then it dies out. Why?

The biggest factor in succeeding with fitness goals is if you have someone to support you, to do it with you or at least motivate you so you don’t give up. CrossFit is the latest trend for people who are trying to get in shape and it has the makings to stick around for a long time.

CrossFit is a strength and conditioning program. Police academies, military operations and professional athletes around the world use the program. It is not a specialty program but provides broad and general strength training to the individual. You might be thinking that sounds hard, and you won’t be the only one. Many people are afraid of CrossFit because it sounds hard. The makers of the program figured out whether you are an athlete or an elderly person trying to stay in shape, you don’t need a different workout you just need different degrees.

The CrossFit program is scalable to the individual so that each person can come in at any level and they will meet you where you are. The thing that makes many users successful is they can sign up for classes (all over the country) and become part of a group who are all striving for the same goal. CrossFit uses many everyday movements and no exercises are the same so it never gets boring and you aren’t putting too much stress on your joints. It is a great way to finally reach your fitness goals and make some new friends along the way.

Just because it is scalable to you, it is still a workout routine. You aren’t going to get in shape without work. To ensure that you are ready to take on the program check out CrossFit’s getting started guide. Have you tried CrossFit? Tweet us @PierceMattiePR.

“Working out Sucks!” is probably the last thing you’d expect the CEO of the world’s largest fitness franchise to say in the midst of a national obesity crisis, and yet it’s the self-proclaimed title of a new book co-written by Anytime Fitness CEO and co-founder Chuck Runyon.

Working Out Sucks! (And Why It Doesn’t Have To): The Only 21-Day Kick-Start Plan for Total Health and Fitness You’ll Ever Need (published by Da Capo Lifelong Books) hits bookstores nationwide on Jan 3, 2012 with 100 percent of the book’s proceeds going to Limbs for Life -- a nonprofit organization that provides fully functional prosthetic care to individuals who can’t afford it.

“This is more than a book, this is a deprogramming effort,” said Runyon. “For too long we’ve been brainwashed by unhealthy habits, destructive attitudes, and misinformation about health. I’m here to offer a no-b.s. way to get back on track.”

Check out the book trailer here: http://www.youtube.com/watch?v=ckp47vIYJrY

“Working out Sucks!” is probably the last thing you’d expect the CEO of the world’s largest fitness franchise to say in the midst of a national obesity crisis, and yet it’s the self-proclaimed title of a new book co-written by Anytime Fitness CEO and co-founder Chuck Runyon.

Working Out Sucks! (And Why It Doesn’t Have To): The Only 21-Day Kick-Start Plan for Total Health and Fitness You’ll Ever Need (published by Da Capo Lifelong Books) hits bookstores nationwide on Jan 3, 2012 with 100 percent of the book’s proceeds going to Limbs for Life -- a nonprofit organization that provides fully functional prosthetic care to individuals who can’t afford it.

“This is more than a book, this is a deprogramming effort,” said Runyon. “For too long we’ve been brainwashed by unhealthy habits, destructive attitudes, and misinformation about health. I’m here to offer a no-b.s. way to get back on track.”

Check out the book trailer here: http://www.youtube.com/watch?v=ckp47vIYJrY

What is the most boring thing in the world? A question subject to opinion, but I think we can all agree that running is boring (good for you, but boring). Worse still is watching someone run. Marathon runners deserve all the respect in the world because it is an accomplishment to be proud of. However the fact remains that it is hard to watch someone run for a couple of hours. Tough Mudder has designed an obstacle course marathon that challenges the entire body and is fun to watch.

Tough Mudder was designed by British Special Forces to test not just how far you can run, but also overall physical strength, mental toughness and camaraderie (imagine that). Teams make their way through a 12-mile obstacle course of walls, fire, ten thousand volts of electricity and of course mud. Obstacles include the Kiss of Mud where the runner crawls through sticky mud underneath barbed wire, the Chernobyl Jacuzzi, a tub filled with 200 bags of ice, and the Funky Monkey which is the most intense set of monkey bars you have ever seen.

You are not let alone if you want to see how tough you really are. There are basic fitness requirements and a complete workout program for Tough Mudder on their website.  If you are ready to break out of the same old routine and challenge your body you can find a Tough Mudder event near you at toughmudder.com

Have you tried it or watched this marathon? Tweet us @PierceMattiePR.

What is the most boring thing in the world? A question subject to opinion, but I think we can all agree that running is boring (good for you, but boring). Worse still is watching someone run. Marathon runners deserve all the respect in the world because it is an accomplishment to be proud of. However the fact remains that it is hard to watch someone run for a couple of hours. Tough Mudder has designed an obstacle course marathon that challenges the entire body and is fun to watch.

Tough Mudder was designed by British Special Forces to test not just how far you can run, but also overall physical strength, mental toughness and camaraderie (imagine that). Teams make their way through a 12-mile obstacle course of walls, fire, ten thousand volts of electricity and of course mud. Obstacles include the Kiss of Mud where the runner crawls through sticky mud underneath barbed wire, the Chernobyl Jacuzzi, a tub filled with 200 bags of ice, and the Funky Monkey which is the most intense set of monkey bars you have ever seen.

You are not let alone if you want to see how tough you really are. There are basic fitness requirements and a complete workout program for Tough Mudder on their website.  If you are ready to break out of the same old routine and challenge your body you can find a Tough Mudder event near you at toughmudder.com

Have you tried it or watched this marathon? Tweet us @PierceMattiePR.

Working out can always be a drag.  You dread waking up in the morning because you know you should work out at some point in the day, but you can think of a million other things you have to do or should do. Maybe it's time to switch up your fitness routine and get in on the new fitness craze and start having fun while you’re working out with Zumba. It is taking over the fitness world!

Zumba began in 1986 in Colombia when aerobics instructor Alberto “Beto” Perez forgot to bring his music to his class and decided to use the Latin Salsa and Merengue music tapes from his car as a substitute. It caught on quickly in Colombia so Beto and two friends moved to the United States in 2001 and launched a line of Zumba home videos in 2002. It has since taken off and classes are now offered all over the country in gyms and private Zumba studios.

Zumba offers great benefits for your mind and body.  Zumba engages you in a full-body workout, it can improve your coordination, and it provides resistance training, as there are fast and slow intervals throughout the workout. Not to mention, you can burn 500 calories or more in an hour!

With the fast paced and upbeat tempo you will never get bored; and don’t fret if you are not a professional dancer because the moves are easy to pick up and you will be a pro in no time. Most Zumba studios also offer beginners classes where the moves are slowed down a bit and more repetitive.

Find a Zumba studio in your area or check with your gym and inquire if they offer Zumba group exercise classes. Classes at private studios can range anywhere from $10 to $20 per class and most Zumba studios offer monthly passes or class packages.

Interested in giving Zumba a shot? Check out these Zumba studios and work with the best instructors:

Misty Clark of M Dance & Fitness in New York City: Misty has great taste in music, is very knowledgeable, and her classes are easy to catch onto as she breaks down the steps. She does her best to accommodate her students, as her classes fill up quickly. So get there early!

Sandy Campanella of SC Fitness in Los Angeles: Sandy is energetic and encouraging, and dedicated to fitness. She is also very friendly and gets to know all of her students and their names.

Lisa Simply of Fit Astoria in New York City (Astoria): Lisa’s classes are a hardcode dance workout and will definitely get you moving and sweating. You will leave feeling pounds lighter.

Have you given Zumba a try? Tweet us @PierceMattiePR.

Health and fitness is all about goals. You know when you have a big trip planned and you spend time anticipating your trip by shopping, working out, or planning? Think of your trip as a goal, something you are working towards. Whether it be a weight loss goal, calorie intake goal, or hours clocked at the gym goal, remember that it is important to set goals to keep yourself working towards something. Goals have to be attainable and realistic – start with short-term goals and then once you’ve built up the stamina strive towards more long-term goals.

I like to think of running in terms of goals. While I am running I set goals for myself along the way such as “sprint to that tree” or “just make it to that blue truck.” But more than that, I like to set goals for myself in terms of how far I run, distance wise. As we begin to encounter beautiful weather what better way to enjoy it then by setting running goals. You can start with a mile, then work your way to a 5k, 10k, half-marathon and eventually up to a full marathon.

As you begin to set and meet your running goal it is important to keep your body safe from injuries – or your goals could be dead in their tracks. Here are a few tips while you’re attaining your running goals:

1. Stretch. No matter how long or short your run is, to prevent injuries it in imperative that you stretch correctly every single time you run.

2. Rest. Listen to your body and learn to tell the difference between being tired from a long day and being tired from too many days of exercise in a row. It is important to take rest days as to not strain your muscles and mind.

3. Set short-term goals while striving for your long term ones. If your long term goal is to run a marathon run shorter races in between to get in the race mindset and see what your race times are.

4. Train in your race clothes. It is important to feel comfortable in your race clothes so you should train in clothes that you would wear in the race. Your run will not go as smoothly if you’re uncomfortable in your clothes.

5. Cross-train. It is important to incorporate other cross-training and aerobic exercises. Swimming and biking or yoga and pilates can contribute to your overall fitness and prepare you for your race.

What are your fitness goals? Tweet us @PierceMattiePR. 

Health and fitness is all about goals. You know when you have a big trip planned and you spend time anticipating your trip by shopping, working out, or planning? Think of your trip as a goal, something you are working towards. Whether it be a weight loss goal, calorie intake goal, or hours clocked at the gym goal, remember that it is important to set goals to keep yourself working towards something. Goals have to be attainable and realistic – start with short-term goals and then once you’ve built up the stamina strive towards more long-term goals.

I like to think of running in terms of goals. While I am running I set goals for myself along the way such as “sprint to that tree” or “just make it to that blue truck.” But more than that, I like to set goals for myself in terms of how far I run, distance wise. As we begin to encounter beautiful weather what better way to enjoy it then by setting running goals. You can start with a mile, then work your way to a 5k, 10k, half-marathon and eventually up to a full marathon.

As you begin to set and meet your running goal it is important to keep your body safe from injuries – or your goals could be dead in their tracks. Here are a few tips while you’re attaining your running goals:

1. Stretch. No matter how long or short your run is, to prevent injuries it in imperative that you stretch correctly every single time you run.

2. Rest. Listen to your body and learn to tell the difference between being tired from a long day and being tired from too many days of exercise in a row. It is important to take rest days as to not strain your muscles and mind.

3. Set short-term goals while striving for your long term ones. If your long term goal is to run a marathon run shorter races in between to get in the race mindset and see what your race times are.

4. Train in your race clothes. It is important to feel comfortable in your race clothes so you should train in clothes that you would wear in the race. Your run will not go as smoothly if you’re uncomfortable in your clothes.

5. Cross-train. It is important to incorporate other cross-training and aerobic exercises. Swimming and biking or yoga and pilates can contribute to your overall fitness and prepare you for your race.

What are your fitness goals? Tweet us @PierceMattiePR. 

What do NFL quarterback Drew Brees, MLB pitcher Cole Hamel and professional snowboarder Shaun White have in common? Besides being among the very elite of what they do they have something in common that you may not have considered: they have the same trainer. Todd Durkin is the most wanted trainer in all professional sports and has helped these guys along with many others achieve their personal best. What does that mean to you? Todd Durkin has reached out to helping everyone reach his or her own personal best by releasing his book, The Impact! Body Plan.  

It doesn’t matter if you are a pro or a couch potato Durkin has something to offer you. It isn’t about having the body of a pro athlete; it is about being your best self (unless your best self is a pro athlete). The book includes workout plans for your level, a diet guide and probably the most important, a guide to help strengthen your mindset. Your mind is where all changes begin and having a strong mind will not only benefit you physically, it will spill over into all aspects of your life.

The workouts are made to be fun and energetic.  It isn’t the same old routine of weight lifting and cardio. You will be using multi-directional exercises used by pros, kettlebells, the TRX system and Bosu balance trainers. The benefits are endless; lose weight and get the body you have always wanted, improve your core strength, learn what the pros are doing, and gain a greater power of mind. To learn more visit fitnessquest10.com

Best known for her hit reality series, ‘Bethenny Ever After,’ Bethenny Frankel has branded not only a name for herself, but an image.  Prior to expanding on her multifaceted tangents of fitness tycoon, author, reality star, and beverage entrepreneur, Frankel was faintly recognized as a natural food chef.  It is to no surprise Bethenny has provided a few beneficial, yet simple fitness tips we can incorporate into our daily lives…aside from sweating to her very own fitness DVDs, ‘Body By Bethenny’ and 'Skinnygirl Workout.'

1.  Keep it within the realm of reality: Bethenny is a believer in keeping diet and exercise realistic.  Many people set extreme goals for themselves containing strict dieting and rigorous exercise routines. "They are not realistic. They aren’t sustainable, and they lead to binge eating (beating ourselves up emotionally and physically by gorging on food) and erratic workout schedules.”

2. Consistency and companionship: Frankel feels that being consistent with your workouts is crucial to maintaining a healthy lifestyle.  She also supports the thought of fitness as a friendship. 

3. Exercise and meal mantra: "Food is not your best friend or your enemy. You are not good when you don’t eat nor bad when you do. The same goes for exercise. Always be good to yourself and love yourself. You will get to exactly where you need to be."

You may not be an avid fan of reality TV, but who better to coach and sculpt our bodies than the fantastically fit Bethenny Frankel?

What do you think of Bethenny Frankel's fitness tips?  Tweeet us @PierceMattiePR.

Best known for her hit reality series, ‘Bethenny Ever After,’ Bethenny Frankel has branded not only a name for herself, but an image.  Prior to expanding on her multifaceted tangents of fitness tycoon, author, reality star, and beverage entrepreneur, Frankel was faintly recognized as a natural food chef.  It is to no surprise Bethenny has provided a few beneficial, yet simple fitness tips we can incorporate into our daily lives…aside from sweating to her very own fitness DVDs, ‘Body By Bethenny’ and 'Skinnygirl Workout.'

1.  Keep it within the realm of reality: Bethenny is a believer in keeping diet and exercise realistic.  Many people set extreme goals for themselves containing strict dieting and rigorous exercise routines. "They are not realistic. They aren’t sustainable, and they lead to binge eating (beating ourselves up emotionally and physically by gorging on food) and erratic workout schedules.”

2. Consistency and companionship: Frankel feels that being consistent with your workouts is crucial to maintaining a healthy lifestyle.  She also supports the thought of fitness as a friendship. 

3. Exercise and meal mantra: "Food is not your best friend or your enemy. You are not good when you don’t eat nor bad when you do. The same goes for exercise. Always be good to yourself and love yourself. You will get to exactly where you need to be."

You may not be an avid fan of reality TV, but who better to coach and sculpt our bodies than the fantastically fit Bethenny Frankel?

What do you think of Bethenny Frankel's fitness tips?  Tweeet us @PierceMattiePR.

Best known for her hit reality series, ‘Bethenny Ever After,’ Bethenny Frankel has branded not only a name for herself, but an image.  Prior to expanding on her multifaceted tangents of fitness tycoon, author, reality star, and beverage entrepreneur, Frankel was faintly recognized as a natural food chef.  It is to no surprise Bethenny has provided a few beneficial, yet simple fitness tips we can incorporate into our daily lives…aside from sweating to her very own fitness DVDs, ‘Body By Bethenny’ and 'Skinnygirl Workout.'

1.  Keep it within the realm of reality: Bethenny is a believer in keeping diet and exercise realistic.  Many people set extreme goals for themselves containing strict dieting and rigorous exercise routines. "They are not realistic. They aren’t sustainable, and they lead to binge eating (beating ourselves up emotionally and physically by gorging on food) and erratic workout schedules.”

2. Consistency and companionship: Frankel feels that being consistent with your workouts is crucial to maintaining a healthy lifestyle.  She also supports the thought of fitness as a friendship. 

3. Exercise and meal mantra: "Food is not your best friend or your enemy. You are not good when you don’t eat nor bad when you do. The same goes for exercise. Always be good to yourself and love yourself. You will get to exactly where you need to be."

You may not be an avid fan of reality TV, but who better to coach and sculpt our bodies than the fantastically fit Bethenny Frankel?

What do you think of Bethenny Frankel's fitness tips?  Tweeet us @PierceMattiePR.

Best known for her hit reality series, ‘Bethenny Ever After,’ Bethenny Frankel has branded not only a name for herself, but an image.  Prior to expanding on her multifaceted tangents of fitness tycoon, author, reality star, and beverage entrepreneur, Frankel was faintly recognized as a natural food chef.  It is to no surprise Bethenny has provided a few beneficial, yet simple fitness tips we can incorporate into our daily lives…aside from sweating to her very own fitness DVDs, ‘Body By Bethenny’ and 'Skinnygirl Workout.'

1.  Keep it within the realm of reality: Bethenny is a believer in keeping diet and exercise realistic.  Many people set extreme goals for themselves containing strict dieting and rigorous exercise routines. "They are not realistic. They aren’t sustainable, and they lead to binge eating (beating ourselves up emotionally and physically by gorging on food) and erratic workout schedules.”

2. Consistency and companionship: Frankel feels that being consistent with your workouts is crucial to maintaining a healthy lifestyle.  She also supports the thought of fitness as a friendship. 

3. Exercise and meal mantra: "Food is not your best friend or your enemy. You are not good when you don’t eat nor bad when you do. The same goes for exercise. Always be good to yourself and love yourself. You will get to exactly where you need to be."

You may not be an avid fan of reality TV, but who better to coach and sculpt our bodies than the fantastically fit Bethenny Frankel?

What do you think of Bethenny Frankel's fitness tips?  Tweeet us @PierceMattiePR.

Smartphones are everywhere. If you look around you can probably see a smartphone or something smartphone related. Not only can you seem them, but they have taken over everything (well almost) entertainment, restaurants, and stores. They are everywhere. Now they are taking over an area that you may not have suspected: fitness.

How does a smartphone fit into exercise? It seems unlikely at best. However they have an app for that (is there anything they don’t have one for?) You may be cynical at first but there are a few that you might want to check out. They are designed to motivate and keep you healthy. That can’t be a bad thing.

For staying in good shape the Workout Trainer by Skimble may be something do go download. It is essentially a personal trainer/radio in your pocket. Just plug in your headphones and follow along to the 1000 plus exercises programmed in the app. While you are working out keep track of your exercises as well as you diet with DailyBurn. With this nutrition calculator you can easily track and maintain a healthy diet. Maybe you are feeling a little off or under the weather? Although it is no replacement for a doctor the iTriage app helps you understand your symptoms and even tells you where to go to get help.

Is there a fitness app you can't live without? Tweet us @PierceMattiePR.