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   <title>Fitness PR Division</title>
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   <id>tag:www.piercemattiepublicrelations.com,2010:/fitnessdivision//8</id>
   <updated>2010-03-18T14:42:04Z</updated>
   <subtitle>A Blog About The Fitness, Sports and Health Industry</subtitle>
   <generator uri="http://www.sixapart.com/movabletype/">Movable Type 3.35</generator>

<entry>
   <title>iVillage Prescribes New Health Site for the Modern Woman</title>
   <link rel="alternate" type="text/html" href="http://www.piercemattiepublicrelations.com/fitnessdivision/2010/03/ivillage_prescribes_new_health.html" />
   <id>tag:www.piercemattiepublicrelations.com,2010:/fitnessdivision//8.3165</id>
   
   <published>2010-03-18T14:37:02Z</published>
   <updated>2010-03-18T14:42:04Z</updated>
   
   <summary><![CDATA[iVillage today announced the launch of its new Health site (www.ivillage.com/Health), the first women&#39;s destination on the Web that combines&nbsp;medical expertise&nbsp;and original&nbsp;health content&nbsp;with community conversations and&nbsp;interactive&nbsp;tools, to help women manage their health needs online. The launch is the fourth in...]]></summary>
   <author>
      <name>Pierce Mattie</name>
      <uri>http://www.piercemattie.com</uri>
   </author>
         <category term="Health &amp; Fitness Industry Expert Profiles" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.piercemattiepublicrelations.com/fitnessdivision/">
      <![CDATA[<font face="times new roman,times"><font size="3">iVillage today announced the launch of its new Health site (<a href="http://www.ivillage.com/Health" target="_blank"><font color="#6099e9">www.ivillage.com/Health</font></a>), the first women&#39;s destination on the Web that combines&nbsp;medical expertise&nbsp;and original&nbsp;health content&nbsp;with community conversations and&nbsp;interactive&nbsp;tools, to help women manage their health needs online. The launch is the fourth in a series of successful debuts, including iVillage&#39;s new Entertainment, Food and Astrology sites, and is part of the site-wide redesign, which kicked off in September. The announcement was made by <span class="xn-person">Jodi Kahn</span>, Executive Vice President, iVillage.</font></font><font face="times new roman,times"><font size="3"> <p>&quot;Women make 75% of healthcare decisions, and the majority of those women are consulting the Internet for health information,&quot; said Kahn. &quot;As the only online health site designed specifically for women, iVillage Health caters to the chief healthcare decision maker in every household. It&#39;s a unique destination that brings women together &ndash; where they can share experiences with others just like them, and access tools and expert advice to manage their health needs in one convenient&nbsp;place.&quot; </p></font></font>]]>
      <![CDATA[<p>GE will be the launch sponsor for the site, as part of its Healthymagination initiative, which seeks to provide better health for more people through technology and innovation.</p><p><strong>Community:</strong></p><p>The site features one of the largest health communities online, with hundreds of health-themed community message boards on topics ranging from weight loss to kids&#39; nutrition to breast cancer to birth control to medical tests to the effects of vaccines. Women can directly ask the community&nbsp;as well as medical experts for health tips, and anonymously share experiences with others in similar situations.&nbsp; iVillage Health will also offer&nbsp;users the unique opportunity to engage in community health challenges, which typically galvanize close to one hundred thousand community members around a common goal, and allow women to support one another as they strive for results.</p><p><strong>Content:</strong></p><p><span class="xn-person">Jennifer Barrett</span>, iVillage&#39;s newly appointed health editor, who recently joined from Newsweek, will oversee all content on the site. Contributing some wellness content, including Q&amp;As from leading physicians, is world-renowned hospital, &nbsp;Cleveland Clinic. &nbsp;Through a new partnership with Healthwise, a top health information resource, the site will cover 8000 + topics and conditions. iVillage Health will also benefit from broad access to NBC Universal&#39;s wide array of health programming and experts, including content from NBC&#39;s hit shows, &quot;The Biggest Loser&quot; and Oxygen&#39;s &quot;Dance Your Ass Off.&quot;</p><p><strong>Tools:</strong></p><p>More than a dozen new digital tools will be integrated throughout the content and conversations, providing women with a modern, multi-faceted approach to maintaining a healthy family. &quot;The Care Circle,&quot; an exclusive, one-of-a-kind tool, will allow women to create a customized health profile for&nbsp;themselves and&nbsp;everyone they care about&mdash;tracking individual health needs and goals, as well as relevant news stories and medical alerts.&nbsp; Additional tools include an exclusive &quot;Beyond BMI&quot; tool, which provides a personalized health assessment, a drug lookup, a symptom checker,&nbsp;an alternative treatment finder, and fitness and calorie trackers.</p><p><strong>Experts:</strong></p><p>An impressive roster of top-notch medical experts will offer tips and advice on a regular basis, including best-selling author Dr. Michael F. Roizen&nbsp;of Cleveland Clinic; author, professor and &quot;Today&quot; show nutrition expert Dr. <span class="xn-person">Madelyn Fernstrom</span>,&nbsp;PhD.; psychiatrist and &quot;Today&quot; show contributor, Dr. <span class="xn-person">Gail Saltz</span>, M.D.; well-known dermatologist and book author, Dr. <span class="xn-person">Doris Day</span>, M.D., and celebrity fitness trainer and nutritionist <span class="xn-person">Jeanette Jenkins</span>. </p><p><strong>Coming soon:</strong></p><p>iVillage will continue its relaunch with next month&#39;s Pregnancy &amp; Parenting debut, followed by Beauty &amp; Style in early summer.</p>]]>
   </content>
</entry>
<entry>
   <title>Pet PR: Pet Book Identifies New Holistic Diet for Dogs</title>
   <link rel="alternate" type="text/html" href="http://www.piercemattiepublicrelations.com/fitnessdivision/2010/03/pet_book_identifies_new_holist.html" />
   <id>tag:www.piercemattiepublicrelations.com,2010:/fitnessdivision//8.3159</id>
   
   <published>2010-03-16T16:59:09Z</published>
   <updated>2010-03-16T17:07:13Z</updated>
   
   <summary>In recent years, some adults have readily adopted a holistic diet to live a healthier lifestyle and now we&amp;#39;ve discovered it&amp;#39;s beneficial for pets too. According to Pet Product News, holistic pet food sales reached $15 billion in 2008, and...</summary>
   <author>
      <name>Pierce Mattie</name>
      <uri>http://www.piercemattie.com</uri>
   </author>
         <category term="Diets" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.piercemattiepublicrelations.com/fitnessdivision/">
      <![CDATA[<p><font face="times new roman,times" size="3"><img src="http://sitb-images.amazon.com/Qffs+v35leqJEr3OQNb83cPMsyeJoq0s8TVd02xIbZ2Q45gCC3tcUjmUdXoJKh14bvUtGm76w4I=" border="0" width="300" height="468" /></font></p><p><font face="times new roman,times" size="3">In recent years, some adults have readily adopted a holistic diet to live a healthier lifestyle and now we&#39;ve discovered it&#39;s beneficial for pets too. According to Pet Product News, holistic pet food sales reached <span class="xn-money">$15 billion</span> in 2008, and when prepared properly a holistic diet can improve a dog&#39;s health, behavior, longevity,&nbsp;and temperament. </font></p><p><font face="times new roman,times"><font size="3"><a href="http://www.thomastonfeed.com/" target="_blank"><span class="xn-person">Mark Poveromo</span>,</a> founder and owner of the holistic pet food retailer, Thomaston Feed, believes nutrition is the foundation of a dog&#39;s health. In his new book, <strong><em>To Your Dog&#39;s</em></strong><strong> </strong><strong><em>Health!</em></strong><strong> &nbsp;</strong><strong><em>Canine Nutrition and Recent Trends Within the Pet Food Industry</em></strong>, he explains how a holistic diet does not negate the importance of vet visits, but it keeps them to a minimum. His new book outlines the pros and cons of a raw food diet. By implementing this diet, dog owners can eliminate or decrease the need for vaccines, flea-tick medicine, and heartworm treatment. He even outlines specific diets for dogs with cancer and kidney disease. In <strong><em>To Your Dog&#39;s Health</em></strong>! Mark explains:<u><strong> </strong></u></font></font></p><ul class="discStyle"><li><font face="times new roman,times" size="3">Which brands -- even super premium ones -- are lacking nutrients.</font></li><li><font face="times new roman,times" size="3">What to look for when reading dog food labels.</font></li><li><font face="times new roman,times" size="3">Which processed dog foods are okay to use.</font></li><li><font face="times new roman,times" size="3">When it&#39;s time to change your dog&#39;s diet.</font></li><li><font face="times new roman,times" size="3">Why homemade cooking is the best thing for your dog.</font></li><li><font face="times new roman,times" size="3">How to transition from one diet to another.</font></li><li><font face="times new roman,times" size="3">How to add enzymes &ndash; nature&#39;s catalyst &ndash; to your dog&#39;s diet.</font></li></ul><p><font face="times new roman,times"><br /></font>&nbsp;</p><p><font face="times new roman,times" size="3">Mark emphasizes that all foods are not created equal nor are they digested equally, which impacts a dog&#39;s health. &nbsp;Additionally, most pet foods are fried or baked at such high temperatures that the good parts are destroyed &ndash; vitamins, minerals, good bacteria.</font></p><p><font face="times new roman,times" size="3">So why is good food for dogs hard to find? &nbsp;&quot;The national pet store chains tend to sell only the big four manufacturers: Eukanuba, Nutro, Purina, and Science Diet,&quot; says Mark. &quot;That&#39;s because the multitude of pet food manufacturers makes it unfeasible for many stores to carry all of the products that are obtainable. Suffice it to say, however, that the best foods are found on the shelves of your independent dog and food retailer. &nbsp;Thankfully, at those independents you can become educated as to the foods and supplements that will give your much-loved pets the best nutrition.&quot;</font></p><p><font face="times new roman,times" size="3">When it comes to educating dog owners on proper nutrition for dogs, Mark makes it clear there is a choice involved as well &ndash; your wallet or your pet. &nbsp;&quot;There&#39;s no question a proper, balanced diet for your dog takes more money and more time to prepare,&quot; says Mark, &quot;but your Fido should be worth it.&quot;</font></p>]]>
      
   </content>
</entry>
<entry>
   <title>Dr. Oswald Launches New All-Natural, Paraben-Free Professional Therapy MuscleCare Products To Help Relieve Stress and Muscle Tension In People Everywhere</title>
   <link rel="alternate" type="text/html" href="http://www.piercemattiepublicrelations.com/fitnessdivision/2010/03/dr_oswald_launches_new_allnatu.html" />
   <id>tag:www.piercemattiepublicrelations.com,2010:/fitnessdivision//8.3154</id>
   
   <published>2010-03-15T15:19:14Z</published>
   <updated>2010-03-15T15:23:23Z</updated>
   
   <summary>Dr. Oswald Launches New All-Natural, Paraben-Free Professional Therapy MuscleCare Products To Help Relieve Stress and Muscle Tension In People Everywhere</summary>
   <author>
      <name>Pierce Mattie</name>
      <uri>http://www.piercemattie.com</uri>
   </author>
         <category term="wellness" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.piercemattiepublicrelations.com/fitnessdivision/">
      <![CDATA[<font face="times new roman,times" size="3">Are you anxious, having trouble sleeping or sore from exercise? Does your hand hurt from working on your &#39;blackberry&#39; or is your upper back sore from typing on a computer all day? <a href="http://www.muscleandback.com/dr-chris-oswald/" target="_blank">Dr. <span class="xn-person">Chris Oswald</span>, founder of Muscle Care Products</a>, has created the ultimate multi-vitamin and pain relief for your muscles; MuscleCare topical products, scientifically designed to relieve any muscle aches and pains, as a result of working out or just working at a desk. Created through thorough analysis of existing muscle care pain relief products on the market, Professional Therapy MuscleCare products have been subjected to comprehensive clinical studies to ensure superior effectiveness compared to other National brands.</font> <p><font face="times new roman,times" size="3">Topical Professional Therapy MuscleCare Extra-Strength Roll-On Gel and Professional Therapy MuscleCare Ointment provide long-lasting, all-natural relief from pain, both acute and chronic muscle injury strains/spasm, and joint arthritis. The products contain key ingredients that work to relax the tissue, increase the flow of healthy blood and nutrients that actually reset the muscle to its normal resting length, and promote healing.</font></p><p><font face="times new roman,times" size="3">In a recent independent randomized double-blind clinical controlled study, Dr. Oswald&#39;s Professional Therapy Roll-On Gel and Ointment:</font></p><pre><font face="times new roman,times" size="3">    -   Produced results that were 44%, 105% and 1700% more effective than         National leading brands     -   Only product on the market proven: natural, safe, fast-acting, and         carcinogen and paraben-free (ingredients typically found in other         pain relieving products to block absorption by the body)     -   In just 30 seconds reduced pain, inflammation and muscle spasm with         no side effects </font></pre><p><font face="times new roman,times" size="3">An expert in his field and a practicing Chiropractor of over 20 years, co-author of &quot;Stretching for Fitness Health and Performance&quot;, and CEO of Professional Therapy MuscleCare, Dr. <span class="xn-person">Chris Oswald</span> has developed the safest and most effective products for his patients. &quot;The topical pain relief industry has long been lacking in safety and efficacy, and I have gone to great lengths and conducted a thorough clinical study to change that,&quot; explains Dr. Oswald. &quot;My Professional Therapy MuscleCare Products are designed to break the cycle of pain and anxiety associated with any sort of muscle discomfort and are meant to be used as both preventative and reactive treatments. My products are 100% natural and can be used anywhere there is pain.&quot;</font></p><p><font face="times new roman,times" size="3">The retail price is <span class="xn-money">$19.99</span> for the Roll-On Gel and <span class="xn-money">$25.99</span> for the Ointment. It is currently sold at over 250 Duane Reade stores, CVS.com and Amazon.com in the US and over 1000 Rexall/Pharmaplus drug stores in <span class="xn-location">Canada</span>.</font></p><p><font face="times new roman,times" size="3">Muscle Care Products are becoming a well-recognized national brand that consumers trust because of thorough product and clinical testing, product longevity, comfort, design and fit-ability.</font></p>]]>
      
   </content>
</entry>
<entry>
   <title>Dream Water Arrives at GNC New York</title>
   <link rel="alternate" type="text/html" href="http://www.piercemattiepublicrelations.com/fitnessdivision/2010/03/dream_water_arrives_at_gnc_new.html" />
   <id>tag:www.piercemattiepublicrelations.com,2010:/fitnessdivision//8.3147</id>
   
   <published>2010-03-12T18:02:01Z</published>
   <updated>2010-03-12T18:04:28Z</updated>
   
   <summary>Sarpes Beverages today announced the availability of its innovative, first-of-its-kind sleep and relaxation water at New York City locations of GNC. GNC, a leading global specialty retailer of nutritional products, will carry the 2.5 oz.-size bottle of Dream Water in...</summary>
   <author>
      <name>Pierce Mattie</name>
      <uri>http://www.piercemattie.com</uri>
   </author>
         <category term="beverage" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.piercemattiepublicrelations.com/fitnessdivision/">
      <![CDATA[<p><font face="times new roman,times" size="3">Sarpes Beverages today announced the availability of its innovative, first-of-its-kind sleep and relaxation water at <span class="xn-location">New York City</span> locations of GNC. GNC, a leading global specialty retailer of nutritional products, will carry the 2.5 oz.-size bottle of Dream Water in its two flavors, &quot;Snoozeberry&quot; and &quot;Lullaby Lemon w/ Hints of Tea.&quot;</font></p><p><font face="times new roman,times" size="3">Dream Water is a zero-calorie, great-tasting drink with time-tested, all-natural active ingredients to help consumers relax and fall asleep, including GABA (Gamma-Aminobutyric Acid) to help one relax, Melatonin to help induce sleep, and 5-htp (Tryptophan) to help improve the quality of sleep. The 2.5 oz. bottle, which is perfect for long plane rides as well as every-night sleep, will retail for <span class="xn-money">$2.99</span> at GNC&#39;s <span class="xn-location">New York City</span> locations.</font></p><p><font face="times new roman,times" size="3">&quot;We are thrilled GNC, the preeminent name in nutritional products, recognized the value Dream Water can provide to the more than 70 million Americans suffering from sleep-related issues, especially the very busy <span class="xn-location">New York City</span> consumer,&quot; said <span class="xn-person">Adam Platzner</span>, chief marketing officer for Sarpes Beverages. &quot;We set out to develop a product which could help the millions lying awake at night across the country who are looking for an alternative to traditional sleep aides. Our product not only helps solve this problem, it is delivered in a zero-calorie, great tasting water that can seamlessly meld into many people&#39;s nighttime habits.&quot;</font></p><p><font face="times new roman,times" size="3">GNC stores in <span class="xn-location">New York City</span> will carry the Dream Water shots, with plans to roll out the line to additional regions in the near future.</font></p><p><font face="times new roman,times" size="3">&quot;Our customers have long used natural remedies to fall asleep, but never have they been able to find them in such an easily digestible and fast-working water formula. We believe Dream Water will effectively fill a critical need in their lives, helping to put an end to sleepless nights,&quot; said <span class="xn-person">Tom Dowd</span>, executive vice president at GNC. &quot;Dream Water is an innovative product and is a reflection of the type of products we strive to deliver to our customers every day and night.&quot;</font></p><p><font face="times new roman,times" size="3">The line also includes 8 oz. bottles, featuring &quot;Lullaby Lemon w/ hints of tea&quot; and &quot;I dream of Kiwi...and Plum&quot; flavors. They retail for <span class="xn-money">$2.49</span> per bottle or <span class="xn-money">$30</span> for a 12-pack nationwide at </font><a href="http://www.drinkdreamwater.com/" target="_blank"><font face="times new roman,times" size="3" color="#6099e9">DrinkDreamWater.com</font></a><font face="times new roman,times" size="3">. The products are also available at <span class="xn-location">New York City</span>-based <span class="xn-person">Duane Reade</span> locations</font></p>]]>
      
   </content>
</entry>
<entry>
   <title>Power Plate Unveils the First Cable-Based Upper-Body Vibration Training Device</title>
   <link rel="alternate" type="text/html" href="http://www.piercemattiepublicrelations.com/fitnessdivision/2010/03/power_plate_unveils_the_first.html" />
   <id>tag:www.piercemattiepublicrelations.com,2010:/fitnessdivision//8.3145</id>
   
   <published>2010-03-11T14:21:41Z</published>
   <updated>2010-03-11T14:24:24Z</updated>
   
   <summary><![CDATA[Power Plate International (PPI), the global leader in Acceleration Training fitness equipment, today unveiled pro6, the first-ever combination of proven Power Plate exercise with upper body cable-resistance training to give users the ultimate, total-body workout in a half hour.&nbsp;Debuting at...]]></summary>
   <author>
      <name>Pierce Mattie</name>
      <uri>http://www.piercemattie.com</uri>
   </author>
         <category term="Fitness PR" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.piercemattiepublicrelations.com/fitnessdivision/">
      <![CDATA[<a href="http://www.powerplate.com/" target="_blank"><font face="times new roman,times" size="3" color="#6099e9">Power Plate International</font></a><font face="times new roman,times" size="3"> (PPI), the global leader in Acceleration Training fitness equipment, today unveiled pro6, the first-ever combination of proven Power Plate exercise with upper body cable-resistance training to give users the ultimate, total-body workout in a half hour.&nbsp;Debuting at the International Health &amp; Racquet Sport Association (IHRSA) show, Power Plate pro6 features an all-new fitness system called pro<em>MOTION</em>, which uses high-strength Vectran cables to transfer vibration to the upper body at high-speed frequency rates between 20 and 40 times per second, dramatically expanding the benefits of Acceleration Training.</font> <p><font face="times new roman,times" size="3">&quot;Power Plate with pro<em>MOTION </em>technology is a genuine game-changer for the fitness industry because it is a results-proven system that delivers a true, total-body workout,&quot; said <span class="xn-person">Mark de Gorter</span>, president of Power Plate North America (PPNA).&nbsp; &quot;Power Plate pro6 with pro<em>MOTION</em> offers health club operators a single product and a range of dynamic training options using Advanced Vibration Technology to deliver noticeable and measurable results, in as little as 30 minutes.&quot;</font></p>]]>
      <![CDATA[<p><font face="times new roman,times" size="3">pro6 with pro<em>MOTION</em> works in conjunction with Advanced Vibration Technology allowing high-strength Vectran cables to transfer nearly 80 percent of the vibration from the base of the machine directly to various muscle groups in the arms, back, core and shoulders. Extending to more than six feet, pro<em>MOTION</em>&#39;s Vectran cables connect to ergonomically designed handles to facilitate a smooth, complete range of motion. They allow for a full range of dynamic exercises, both on and off the vibrating platform and at any speed, in any direction, eliminating the need for multiple resistance machines to work different muscle groups. The cables are made with high-performance multifilament material spun from liquid crystal polymer. Pound-for-pound, Vectran fiber is five times stronger than steel and 10 times stronger than aluminium. </font></p><p><font face="times new roman,times" size="3">To maximize strength training capabilities and increase the intensity of exercise, the pro<em>MOTION</em> system offers both low and high resistance settings, allowing the user to control the exact amount of tension required. The introduction of Power Plate pro6 with pro<em>MOTION</em> brings a new element to Acceleration Training exercise, allowing users to push beyond the usual limits to achieve maximum results.</font></p><p><font face="times new roman,times" size="3">For more information regarding Power Plate products and accessories, please visit </font><a href="http://www.powerplate.com/" target="_blank"><font face="times new roman,times" size="3" color="#6099e9">www.powerplate.com</font></a><font face="times new roman,times" size="3">.</font></p>]]>
   </content>
</entry>
<entry>
   <title>Varicose Veins May Put Some at Risk for Dangerous Blood Clots</title>
   <link rel="alternate" type="text/html" href="http://www.piercemattiepublicrelations.com/fitnessdivision/2010/03/varicose_veins_may_put_some_at.html" />
   <id>tag:www.piercemattiepublicrelations.com,2010:/fitnessdivision//8.3134</id>
   
   <published>2010-03-05T17:37:40Z</published>
   <updated>2010-03-09T13:41:10Z</updated>
   
   <summary>March is DVT Awareness Month and Vein Clinics of America encourages people with varicose veins, particularly those that have become painful and inflamed, to visit a vein specialist. WHY: Varicose veins are not just unsightly; they may be a signal...</summary>
   <author>
      <name>Pierce Mattie</name>
      <uri>http://www.piercemattie.com</uri>
   </author>
         <category term="wellness" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.piercemattiepublicrelations.com/fitnessdivision/">
      <![CDATA[<font face="times new roman,times" size="3">March is DVT Awareness Month and Vein Clinics of America encourages people with varicose veins, particularly those that have become painful and inflamed, to visit a vein specialist.</font> <p><font face="times new roman,times"><font size="3"><strong>WHY</strong>: </font></font><a href="http://www.veinclinics.com/varicoseveindisease" target="_blank"><font face="times new roman,times" size="3" color="#6099e9">Varicose veins</font></a><font face="times new roman,times" size="3"> are not just unsightly; they may be a signal to potential serious health issues, such as dangerous blood clots.</font></p><p><font face="times new roman,times" size="3">Varicose veins, or enlarged, visible veins near the surface of the skin, are most commonly seen in the legs and ankles. Many people with varicose veins experience pain, swelling, heaviness, and fatigue in the legs. In some cases, the leg veins may become inflamed and painful &ndash; a condition known as superficial phlebitis. Sometimes phlebitis can be associated with superficial vein thrombosis (SVT). A recent study published in Archives of Dermatology indicated that 1 in 4 patients with SVT also had a DVT. (Binder B, et al. Association between superficial vein thrombosis and deep vein thrombosis of the lower extremities. <em>Archives of Dermatology</em> 2009; 145(7): 753-757.)</font></p><p><font face="times new roman,times" size="3">Given the potentially serious health risks associated with some varicose veins, people experiencing swollen, painful veins should seek professional consultation with a vein specialist or Phlebologist. The Phlebologists at Vein Clinics of America are specially trained to diagnose and treat vein disorders and can help people avoid more serious complications as a result of their varicose veins. Recent advances in medical technology have made the treatment of vein disorders safer and more effective.</font></p><p><font face="times new roman,times"><font size="3"><strong>WHO: <span class="xn-person">J. Theodore King</span>, MD, FACPh, Medical Director of Vein Clinics of America</strong> will be available to discuss DVT and the importance of diagnosing and treating varicose veins.</font></font></p><p><font face="times new roman,times"><font size="3"><strong>HOW: </strong>Visit </font></font><a href="http://www.veinclinics.com/" target="_blank"><font face="times new roman,times" size="3" color="#6099e9">www.veinclinics.com</font></a><font face="times new roman,times" size="3"> or call <strong>1-866-617-VEIN</strong> to make an appointment today.</font></p><p><strong><font face="times new roman,times" size="3">WHAT YOU SHOULD KNOW ABOUT DVT:</font></strong></p><ul class="discStyle"><li><font face="times new roman,times" size="3">There are approximately 600,000 new cases of DVT diagnosed in the US each year. Deep venous thrombosis mainly affects large veins that are deep inside the lower leg and thigh. DVT can be life-threatening if the clot breaks off, travels to, and lodges in the lung.</font></li><li><font face="times new roman,times" size="3">Symptoms of DVT can include: </font><ul class="circleStyle"><li><font face="times new roman,times" size="3">Changes in skin color (redness, but sometimes pale) in one leg</font></li><li><font face="times new roman,times" size="3">Increased warmth in one leg</font></li><li><font face="times new roman,times" size="3">Pain in one leg</font></li><li><font face="times new roman,times" size="3">Tenderness in one leg</font></li><li><font face="times new roman,times" size="3">Swelling (edema) of one leg</font></li></ul></li><li><font face="times new roman,times" size="3">Varicose veins can predispose an individual to superficial thrombosis which, if left untreated, can lead to deep vein thrombosis or post-thrombotic syndrome. </font><ul class="circleStyle"><li><font face="times new roman,times" size="3">Symptoms of post-thrombotic syndrome may include persistent edema (swelling), pain, increased skin pigmentation, and ulceration.</font></li></ul></li></ul>]]>
      
   </content>
</entry>
<entry>
   <title>Power Plate Offers Healthy Alternative to USDA Food Pyramid</title>
   <link rel="alternate" type="text/html" href="http://www.piercemattiepublicrelations.com/fitnessdivision/2010/03/power_plate_offers_healthy_alt.html" />
   <id>tag:www.piercemattiepublicrelations.com,2010:/fitnessdivision//8.3133</id>
   
   <published>2010-03-05T17:33:55Z</published>
   <updated>2010-03-05T17:37:31Z</updated>
   
   <summary>Fill your plate with fruits, vegetables, whole grains, and legumes each day to keep the doctor away, say doctors and dietitians with the Physicians Committee for Responsible Medicine. The nonprofit organization is running a full-page advertisement in March&amp;#39;s Today&amp;#39;s Dietitian...</summary>
   <author>
      <name>Pierce Mattie</name>
      <uri>http://www.piercemattie.com</uri>
   </author>
         <category term="Nutrition" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.piercemattiepublicrelations.com/fitnessdivision/">
      <![CDATA[<font face="times new roman,times" size="3">Fill your plate with fruits, vegetables, whole grains, and legumes each day to keep the doctor away, say doctors and dietitians with the Physicians Committee for Responsible Medicine. The nonprofit organization is running a full-page advertisement in March&#39;s <em>Today&#39;s Dietitian</em> urging nutrition professionals to use its new Power Plate graphic as a healthful alternative to the USDA Food Pyramid. The introduction of the Power Plate, which can be seen at </font><a href="http://www.thepowerplate.org/" target="_blank"><font face="times new roman,times" size="3" color="#6099e9">www.ThePowerPlate.org</font></a><font face="times new roman,times" size="3">, comes as the USDA is revising the<strong> </strong>Dietary<strong> </strong>Guidelines<strong> </strong>for<strong> </strong>Americans.</font> <p><font face="times new roman,times" size="3">PCRM&#39;s Power Plate is a colorful, user-friendly graphic that depicts a plate divided into four new food groups: fruits, grains, legumes, and vegetables. PCRM nutrition experts researched Institute of Medicine and World Health Organization reports and concluded that plant-based foods are the most nutrient-dense and aid in preventing cancer, diabetes, and other chronic diseases. The Power Plate, unlike the Food Pyramid, has no confusing portion sizes and food hierarchies; it simply asks that people eat a variety of all four food groups each day.</font></p><p><font face="times new roman,times" size="3">&quot;People eat from plates, not pyramids,&quot; said PCRM nutrition education director <span class="xn-person">Susan Levin</span>, M.S., R.D. &quot;We need easy-to-use dietary guidance tools that teach people how to eat right to fight chronic diseases. Studies show people who eat mostly from the four Power Plate food groups have the lowest risk of obesity, heart disease and diabetes.&quot;</font></p>]]>
      <![CDATA[<p><font face="times new roman,times" size="3">An interactive Web site, ThePowerPlate.org, includes more information on disease-fighting, plant-based diets, and special sections for educators and health professionals.</font></p><p><font face="times new roman,times" size="3">The U.S. Department of Agriculture will soon unveil its latest Dietary Guidelines for Americans, which forms the basis for the USDA&#39;s Food Pyramid. The Pyramid, introduced in 1991, was a major step forward compared to past dietary recommendations because it asked people to eat more fruits and vegetables. But the Pyramid, and its later versions, recommend two to three servings each of meat and dairy products daily despite evidence that these foods raise cholesterol, increase blood pressure and speed the onset of diabetes.</font></p><p><font face="times new roman,times" size="3">The average American now consumes more than 215 pounds of meat each year&mdash;up from 144 pounds in 1950. Meanwhile, two-thirds of Americans are now overweight or obese, and one in three children born in 2000 will develop Type 2 diabetes in their lifetimes.</font></p><p><font face="times new roman,times" size="3">Founded in 1985, the Physicians Committee for Responsible Medicine is a nonprofit health organization that promotes preventive medicine, conducts clinical research, and encourages higher standards for ethics and effectiveness in research.</font><strong> </strong></p>]]>
   </content>
</entry>
<entry>
   <title>Studies Detail Possible Benefits of omega-3 Fatty Acids for Dogs With Arthritis</title>
   <link rel="alternate" type="text/html" href="http://www.piercemattiepublicrelations.com/fitnessdivision/2010/03/studies_detail_possible_benefi.html" />
   <id>tag:www.piercemattiepublicrelations.com,2010:/fitnessdivision//8.3127</id>
   
   <published>2010-03-04T17:17:25Z</published>
   <updated>2010-03-04T17:19:54Z</updated>
   
   <summary>A series of studies published in the Journal of the American Veterinary Medical Association (JAVMA) offers new insights into the possible benefits derived from feeding foods containing high omega-3 fatty acid concentrations to dogs with osteoarthritis. The results of the...</summary>
   <author>
      <name>Pierce Mattie</name>
      <uri>http://www.piercemattie.com</uri>
   </author>
         <category term="Diets" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.piercemattiepublicrelations.com/fitnessdivision/">
      <![CDATA[A series of studies published in the <em>Journal of the</em> <em>American Veterinary Medical Association </em>(JAVMA) offers new insights into the possible benefits derived from feeding foods containing high omega-3 fatty acid concentrations to dogs with osteoarthritis. <p>The results of the three studies, according to contributing author Dr. <span class="xn-person">Kevin Hahn</span>, director of research and chief medical officer at Hill&#39;s Pet Nutrition Inc., show that the dogs that were fed the foods experienced less pain associated with the disease and greater mobility.</p><p>&quot;Many of us write off mobility problems in dogs as a part of the aging process,&quot; Hahn said. &quot;These studies demonstrate that feeding a food containing omega-3 fatty acids to a dog with osteoarthritis significantly improves mobility and quality of life. All three studies showed significant mobility improvement as assessed by either pet owners, veterinarians, or both.&quot;</p>]]>
      <![CDATA[<p>The studies, published in the <span class="xn-chron">January 1, 2010</span>, and <span class="xn-chron">March 1, 2010</span>, issues of <em>JAVMA</em>, included 274 dogs with osteoarthritis that took part in clinical studies at dozens of privately owned veterinary clinics and two university veterinary clinics. The researchers focused on three areas: the effects of omega-3 fatty acids on clinical signs of osteoarthritis in dogs; the effects of omega-3 fatty acids on weight bearing in dogs with the disease; and the effects of omega-3 fatty acids on nonsteroidal anti-inflammatory drug (NSAID) dosage in dogs with osteoarthritis.</p><p>In the first study, dogs with chronic pain associated with osteoarthritis showed improvements in their ability to play and rise from rest at six weeks after being switched to a diet containing high concentrations of fish oil omega-3 fatty acids. The second study showed that limb strength in dogs improved with omega-3 dietary intervention, Hahn said.</p><p>In the third study, veterinarians were able to reduce the dosage of carprofen, a common NSAID used for pain relief in dogs with osteoarthritis, while still providing pain relief to dogs that were fed food supplemented with omega-3 fatty acids.</p><p>These studies show that omega-3 fatty acids provide pain relief and improve mobility in dogs with osteoarthritis. They also indicate that proper use of a food containing a sufficient amount of omega-3 fatty acids may result in a lower dosage of medication required to manage joint pain and improve mobility in a dog with osteoarthritis. This finding is especially important because it allows veterinarians to better understand that complications that may arise from pain relief medications could be reduced when the medications are used in combination with proper nutrition.</p><p>&quot;First and foremost, dog owners should always rely on their veterinarian when making decisions regarding their pet&#39;s health,&quot; Hahn said. &quot;But it&#39;s also very important for dog owners to know that osteoarthritis can be a silent and unrecognized problem that affects both the pet&#39;s and the owner&#39;s quality of life. With proper nutritional intervention, we can enrich and lengthen that special relationship between people and their pets.&quot;</p><p>The AVMA and its more than 80,000 member veterinarians are engaged in a wide variety of activities dedicated to advancing the science and art of animal, human and public health. Visit the AVMA Web site at <a href="http://www.avma.org/" target="_blank"><font color="#6099e9">www.avma.org</font></a> to learn more about veterinary medicine and animal care.</p>]]>
   </content>
</entry>
<entry>
   <title>Fitness PR: TW Training NYC Personal Trainers</title>
   <link rel="alternate" type="text/html" href="http://www.piercemattiepublicrelations.com/fitnessdivision/2010/03/fitness_pr_tw_training_nyc_per.html" />
   <id>tag:www.piercemattiepublicrelations.com,2010:/fitnessdivision//8.3121</id>
   
   <published>2010-03-03T04:10:34Z</published>
   <updated>2010-03-03T05:01:29Z</updated>
   
   <summary>The economic windfall of 2009 has made us all more fiscally responsible and while many predicted doom and gloom for the fitness industry, fearing that financial woes would keep consumers from the gym, instead we have found that they are...</summary>
   <author>
      <name>Shannon Nelson</name>
      <uri>http://www.piercemattie.com</uri>
   </author>
         <category term="Exercise Programs" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Fitness &amp; Health" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Fitness PR" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Fitness Trends" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Weight Loss" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.piercemattiepublicrelations.com/fitnessdivision/">
      <![CDATA[<p><img src="http://www.piercemattiepublicrelations.com/fitnessdivision/personal_trainers_weightloss.jpg" align="left" border="0" height="137" hspace="3" width="206"></p><p>The economic windfall of 2009 has made us all more fiscally responsible and while many predicted doom and gloom for the fitness industry, fearing that financial woes would keep consumers from the gym, instead we have found that they are holding onto those gym memberships. Not only are they maintaining their commitment to their health but they are seeking more for their money by enlisting the help of a personal trainer.   </p><p>While most health clubs and gyms offer personal trainer services, there is one that has caught our eye: <a href="http://online-personaltraining-nyc.com/" target="_blank">TW Training NYC</a>. The TW stands for Terri Walsh, whose fitness studio offers private 1:1 personal training services unlike at a gym where your sessions are being conducted while others are there for their workout. And in an age where everyone looks to have products and services tailored to their needs, securing a personal trainer who knows and understands your abilities and limitations, is just another way to customize your work out. </p>

<div style="margin-top: 10px; height: 15px;" class="zemanta-pixie"><a class="zemanta-pixie-a" href="http://reblog.zemanta.com/zemified/6ae16431-5dc8-43eb-8f44-c8eaa1911682/" title="Reblog this post [with Zemanta]"><img style="border: medium none; float: right;" class="zemanta-pixie-img" src="http://img.zemanta.com/reblog_b.png?x-id=6ae16431-5dc8-43eb-8f44-c8eaa1911682" alt="Reblog this post [with Zemanta]"></a><span class="zem-script more-related pretty-attribution"><script type="text/javascript" src="http://static.zemanta.com/readside/loader.js" defer="defer"></script></span></div>]]>
      <![CDATA[<p>TW Training NYC offers sessions that include strength training, interval training, kickboxing, bodybuilding, yoga, Pilates and boot camp style fitness among others. Walsh believes that each person is unique and therefore each program is specifically designed to meet their needs. There aren&#39;t any cookie cutter sessions at this private gym.</p><p>To learn more about TW Training NYC visit: <a href="http://online-personaltraining-nyc.com/" target="_blank">http://online-personaltraining-nyc.com</a></p>]]>
   </content>
</entry>
<entry>
   <title>The Marketing &amp; PR of Fit for Life – Why it Remains So Popular</title>
   <link rel="alternate" type="text/html" href="http://www.piercemattiepublicrelations.com/fitnessdivision/2010/03/the_marketing_pr_of_fit_for_li.html" />
   <id>tag:www.piercemattiepublicrelations.com,2010:/fitnessdivision//8.3115</id>
   
   <published>2010-03-01T16:28:49Z</published>
   <updated>2010-03-01T16:43:48Z</updated>
   
   <summary><![CDATA[In 1985 Harvey and Marilyn Diamond wrote a diet and lifestyle book. Today, 25 years later, &ldquo;Fit For Life&rdquo; continues to remain popular. Promising to change not just your diet but also your lifestyle, the book helps readers lose weight...]]></summary>
   <author>
      <name>Sara Goodman</name>
      <uri>http://www.beautypr.com/Beauty%20PR%20Home.html</uri>
   </author>
         <category term="Diets" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Diets" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Fitness &amp; Health" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Fitness &amp; Health" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Fitness PR" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Fitness PR" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Lifestyle Marketing" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Lifestyle Marketing" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Nutrition" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Nutrition" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Weight Loss" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Weight Loss" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Weight Loss" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Weight Loss" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="wellness" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="wellness" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="wellness" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="wellness" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.piercemattiepublicrelations.com/fitnessdivision/">
      <![CDATA[<p><a href="http://www.amazon.com/gp/redirect.html?ie=UTF8&amp;amp;location=http%3A%2F%2Fwww.amazon.com%2FFit-Life-Harvey%2Fdp%2F0446553646%3Fie%3DUTF8%26s%3Dbooks%26qid%3D1265475158%26sr%3D1-127&amp;amp;tag=agirsgotspa-20&amp;amp;linkCode=ur2&amp;amp;camp=1789&amp;amp;creative=9325" target="_blank"><img src="http://www.piercemattiepublicrelations.com/fitnessdivision/fit_for_life.JPG" border="0" hspace="4" width="189" height="189" align="left" /></a>In 1985 Harvey and Marilyn Diamond wrote a diet and lifestyle book. Today, 25 years later, &ldquo;<a href="http://www.amazon.com/gp/redirect.html?ie=UTF8&amp;location=http%3A%2F%2Fwww.amazon.com%2FFit-Life-Harvey%2Fdp%2F0446553646%3Fie%3DUTF8%26s%3Dbooks%26qid%3D1265475158%26sr%3D1-127&amp;tag=agirsgotspa-20&amp;linkCode=ur2&amp;camp=1789&amp;creative=9325" target="_blank">Fit For Life</a>&rdquo; continues to remain popular. Promising to change not just your diet but also your lifestyle, the book helps readers lose weight and create a new healthy lifestyle. The revolutionary New York Times best seller changed the way people saw diets; no longer were they just short lived, but rather they promoted a new way of living.  </p>  ]]>
      <![CDATA[<p>The diet focuses on a few principles. First being that there are two types of foods, dead and living. Dead foods are considered those that clog the digestive system and remove positive energy, which includes meats and starches. Say good-bye dairy products and meet your new best friends, raw fruits and vegetables. It&rsquo;s a committment to bid farewell to some of your favorite foods, but in the end we&rsquo;re positive it&rsquo;s worth it&mdash; for our health and well-being.  </p><p>Diamonds&rsquo; theory is the digestive system goes through three different cycles throughout the day. Without counting calories, they claim, if you follow the cycles and meal plans, the weight will fall off as well.  </p><p>Part of the reason &ldquo;Fit For Life&rdquo; has remained so prominent among fitness books is that it promotes change. And to us, change is a good thing. Unlike the fad diets that give dieters a quick fix (Atkins, South Beach, Grapefruit diets), the &ldquo;Fit For Life&rdquo; plan is the diet that keeps giving back.  </p><p>Since the publication of the book, Harvey Diamond has promoted the lifestyle change through infamous saying &ldquo;Fit for life, not fat for life,&rdquo; as well as writing numerous other diet/fitness books. This summer the transformation begins again as &ldquo;Fit For Life&rdquo; is being reprinted. And we know it&rsquo;ll be worth giving up our ice cream for.  </p>]]>
   </content>
</entry>
<entry>
   <title>Fitness PR: Ride Your Way Lean: The Ultimate Plan for Burning Fat and Getting Fit on a Bike</title>
   <link rel="alternate" type="text/html" href="http://www.piercemattiepublicrelations.com/fitnessdivision/2010/02/fitness_pr_ride_your_way_lean.html" />
   <id>tag:www.piercemattiepublicrelations.com,2010:/fitnessdivision//8.3098</id>
   
   <published>2010-02-22T15:23:03Z</published>
   <updated>2010-02-22T15:40:30Z</updated>
   
   <summary><![CDATA[It&rsquo;s as easy as riding a bike. Or that&rsquo;s what Selene Yeager, author of the upcoming book &ldquo;Ride Your Way Lean: The Ultimate Plan for Burning Fat and Getting on a Bike&rdquo; is banking on. The fitness book brings readers...]]></summary>
   <author>
      <name>Sara Goodman</name>
      <uri>http://www.beautypr.com/Beauty%20PR%20Home.html</uri>
   </author>
         <category term="Exercise Programs" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Fitness &amp; Health" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Fitness &amp; Health" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Fitness &amp; Health" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Fitness PR" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Weight Loss" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.piercemattiepublicrelations.com/fitnessdivision/">
      <![CDATA[<p><img src="http://www.piercemattiepublicrelations.com/fitnessdivision/ride_your_way_lean_fitness.JPG" border="0" hspace="4" width="118" height="163" align="left" />It&rsquo;s as easy as riding a bike. Or that&rsquo;s what <strong>Selene Yeager</strong>, author of the upcoming book &ldquo;<a href="http://www.amazon.com/gp/redirect.html?ie=UTF8&amp;location=http%3A%2F%2Fwww.amazon.com%2FRide-Your-Way-Lean-Ultimate%2Fdp%2F1605294063%3Fie%3DUTF8%26s%3Dbooks%26qid%3D1266852638%26sr%3D8-1&amp;tag=agirsgotspa-20&amp;linkCode=ur2&amp;camp=1789&amp;creative=9325" target="_blank">Ride Your Way Lean: The Ultimate Plan for Burning Fat and Getting on a Bike</a>&rdquo; is banking on. The <strong>fitness book</strong> brings readers a weight-loss plan that centers around biking. </p><p>  Yeager, nicknamed the Fit Chick, is no stranger to bikes. She&rsquo;s the author of &ldquo;<a href="http://www.amazon.com/gp/redirect.html?ie=UTF8&amp;location=http%3A%2F%2Fwww.amazon.com%2FEvery-Womans-Guide-Cycling-Everything%2Fdp%2FB002G8IL7S%3Fie%3DUTF8%26s%3Dbooks%26qid%3D1266852735%26sr%3D1-1&amp;tag=agirsgotspa-20&amp;linkCode=ur2&amp;camp=1789&amp;creative=9325" target="_blank">Every Woman&#39;s Guide to Cycling: Everything You Need to Know, From Buying Your First Bike to Winning Your First Race</a>,&rdquo; as well as a columnist for &ldquo;Bicycle&rdquo; magazine.  The fitness program, which includes eating reasonably (good-bye mini cupcakes), could help readers lose up to 100 pounds just by pedaling. </p>]]>
      <![CDATA[<p>Biking can help users burn fat, streamline their bodies and is easy on joints. We&rsquo;re all for Yeager&rsquo;s enthusiastic approach to weight loss, especially since she suggests biking with a friend. The book also offers expert cycling advice from the pros and stories from everyday cyclists, not to mention healthy eating tips and an easy-to-follow work out plan.  </p><p>With spin classes all the rage at gyms across the nation, why not take it outside onto the open road? Grab a yellow shirt, and it will make each workout feel like the Tour de France. </p>]]>
   </content>
</entry>
<entry>
   <title>Loving Life at St. Bart&apos;s</title>
   <link rel="alternate" type="text/html" href="http://www.piercemattiepublicrelations.com/fitnessdivision/2010/02/with_the_snowpocalypse_bogging.html" />
   <id>tag:www.piercemattiepublicrelations.com,2010:/fitnessdivision//8.3092</id>
   
   <published>2010-02-18T14:58:33Z</published>
   <updated>2010-02-23T13:38:14Z</updated>
   
   <summary><![CDATA[With the snowpocalypse bogging down much of the Northeast in the last few weeks, dreaming about a tropical destination is the only way we&rsquo;re getting through this winter. White sandy beaches, crystal blue water and temperatures above freezing? We&rsquo;re in....]]></summary>
   <author>
      <name>Sara Goodman</name>
      <uri>http://www.beautypr.com/Beauty%20PR%20Home.html</uri>
   </author>
         <category term="wellness" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="wellness" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="wellness" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.piercemattiepublicrelations.com/fitnessdivision/">
      <![CDATA[<div style="text-align: center"><img src="http://www.piercemattiepublicrelations.com/st._barts.JPG" border="0" width="449" height="298" /></div><p>With the snowpocalypse bogging down much of the Northeast in the last few weeks, dreaming about a tropical destination is the only way we&rsquo;re getting through this winter. <em>White sandy beaches, crystal blue water and temperatures above freezing?</em> We&rsquo;re in. </p><p>The much talked about Saint Barth&eacute;lemy aka <strong>St. Bart&rsquo;s</strong> still remains one of our favorite island retreats. Celebrities and socialites alike continue to flock to St. Bart&rsquo;s for secluded getaways. Stylist Rachel Zoe tweeted about this paradise while vacationing on the island this winter. Beyonce and Jay-Z have been seen cruising on yachts. </p><p>Naturally, the draw to St. Bart&rsquo;s is the island itself. With an temperatures hovering around perfect all year round, the prospect of Vitamin D is enough to book a flight. A walk down St. Jean Beach promises beautiful scenery and people watching to die for. It also means photo shoots. Victoria&rsquo;s Secrets recently shot on St. Bart&rsquo;s, bringing supermodels and their celebrity boyfriends to the island. </p>]]>
      <![CDATA[<p>Exclusivity remains the main appeal for many visitors. The lack of tourist means that celebrities can truly relax when they visit St. Bart&rsquo;s (besides the pesky paparazzi zooming in from afar). The majority of the island&rsquo;s accommodations are privately owned villas and with limited accommodations the island has become the premiere destination for privacy seeking celebrities. </p><p>And in case the beach isn&rsquo;t enough, the island has plenty of shopping to keep you busy. <a href="http://www.calypso-celle.com/" target="_blank">Calypso</a>, now a NYC staple, has a location on the island. And check out <a href="http://www.blackbookmag.com/guides/details/the-house-gustavia" target="_blank">The House</a> for upscale antique findings. </p><p>It&rsquo;s trendy, exclusive and there&#39;s not a snowflake in sight. What&rsquo;s not to love? </p>]]>
   </content>
</entry>
<entry>
   <title>AquaHydrate Announces Webcast with Top Fitness Model Jamie Eason on Thursday, February 25, 2010 at 11:00 AM Pacific</title>
   <link rel="alternate" type="text/html" href="http://www.piercemattiepublicrelations.com/fitnessdivision/2010/02/aquahydrate_announces_webcast.html" />
   <id>tag:www.piercemattiepublicrelations.com,2010:/fitnessdivision//8.3090</id>
   
   <published>2010-02-18T14:14:37Z</published>
   <updated>2010-02-18T14:17:16Z</updated>
   
   <summary><![CDATA[AquaHydrate, the first high performance sports water , today announced a webcast with Jamie Eason, one of the top models and spokeswomen in the fitness industry and former &quot;World&#39;s Fittest Model.&quot; The topic for the webcast, which will be held...]]></summary>
   <author>
      <name>Pierce Mattie</name>
      <uri>http://www.piercemattie.com</uri>
   </author>
         <category term="beverage" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.piercemattiepublicrelations.com/fitnessdivision/">
      <![CDATA[<h1><font face="times new roman,times"><font size="3">AquaHydrate, the first high performance </font></font><a href="http://www.aquahydrate.com/" target="_blank"><font face="times new roman,times" size="3">sports water </font></a><font face="times new roman,times" size="3">, today announced a webcast with <span class="xn-person">Jamie Eason</span>, one of the top models and spokeswomen in the fitness industry and former &quot;World&#39;s Fittest Model.&quot; The topic for the webcast, which will be held <strong><span class="xn-chron">Thursday, February 25, 2010</span>, at <span class="xn-chron">11:00 am</span> Pacific</strong> will be &quot;Recommitting to your <span class="xn-chron">New Year&#39;s</span> fitness resolutions.&quot; To view the webcast and record your video comments, go to </font><a href="http://www.ustream.tv/channel/aquahydrate" target="_blank"><font face="times new roman,times" size="3">http://www.ustream.tv/channel/aquahydrate</font></a><font face="times new roman,times" size="3">.</font></h1><p><font face="times new roman,times" size="3">Twitter users who would like to submit questions for consideration can send them in advance to @aquahydrate with the hashtag #askjamie. Questions may also be submitted through AquaHydrate&#39;s Facebook page at: </font><a href="http://www.facebook.com/aquahydrate" target="_blank"><font face="times new roman,times" size="3">http://www.facebook.com/aquahydrate</font></a><font face="times new roman,times" size="3"> </font></p><p><font face="times new roman,times" size="3">You can also win a free tote bag and bottle of water from AquaHydrate water by going to: </font><a href="http://www.aquagenus.com/campaign/jamie/" target="_blank"><font face="times new roman,times" size="3">http://www.aquagenus.com/campaign/jamie/</font></a></p><p><font face="times new roman,times" size="3">Eason, who has joined the AquaHydrate team as a hydration evangelist, is a former NFL cheerleader, fitness competitor and female face of industry-leading website, Bodybuilding.com. Now working exclusively with Oxygen Magazine, Eason is a passionate promoter of the value of a healthy lifestyle, exercise and nutrition.</font></p><p><font face="times new roman,times" size="3">&quot;By the beginning of February, many people are already struggling to keep their <span class="xn-chron">New Year&#39;s</span> fitness resolutions,&quot; says Eason. &quot;The purpose of my webcast is to give them a boost by sharing some of my top tips with them, and to give them a little extra motivation.&quot;</font></p><p><font face="times new roman,times" size="3">&quot;One of the most essential elements of fitness and nutrition is proper hydration,&quot; Eason said. &quot;That&#39;s why I&#39;m happy to be doing this webcast with AquaHydrate. As a fitness model and educator, I have to think about every aspect of my nutrition, and what I choose to hydrate my body with is AquaHydrate. With such a demanding training and travel schedule, I rely on AquaHydrate to stay hydrated and functioning at my peak.&quot;</font></p><p><font face="times new roman,times" size="3">&quot;We&#39;re thrilled to have Jamie on our team,&quot; says <span class="xn-person">Richard Berry</span>, CEO of AquaHydrate. &quot;She perfectly exemplifies the healthy values that we promote with our water &ndash; which is designed from the ground up for optimal hydration, sports performance, focus, and recovery.</font></p>]]>
      <![CDATA[<p><strong><font face="times new roman,times" size="3">Hydration is key to performance and recovery</font></strong></p><p><font face="times new roman,times" size="3">According to Dr. <span class="xn-person">Cheryle Hart</span>, Mayo Clinic trained physician and medical advisor to AquaHydrate, &quot;Major sports nutrition studies have shown that proper hydration is the single most important nutritional intervention for athletes in terms of performance and recovery. But not all waters are equally hydrating. Plain, unenhanced water can actually dehydrate. And water enhanced with only major electrolytes is not enough. With its alkaline pH and essential macro and trace minerals, AquaHydrate provides a unique hydration cocktail, specifically geared to athletes.&quot;</font></p><p><strong><font face="times new roman,times" size="3">AquaHydrate&#39;s performance and hydration edge</font></strong></p><p><font face="times new roman,times" size="3">AquaHydrate, the first high performance </font><a href="http://www.aquahydrate.com/" target="_blank"><font face="times new roman,times" size="3">sports water </font></a><font face="times new roman,times" size="3">&nbsp;, provides a proprietary combination of an alkaline pH, and macro and trace minerals from natural foods leader, Trace Minerals Research &ndash; all in an ultra pure water. Athletes who rely on AquaHydrate during training and competition have experienced significant improvements in their focus, performance, and recovery.</font></p><p><font face="times new roman,times" size="3">Tweet your hydration, aging or healthy living questions to AquaHydrate at </font><a href="http://www.twitter.com/aquahydrate" target="_blank"><font face="times new roman,times" size="3">http://www.twitter.com/aquahydrate</font></a><font face="times new roman,times" size="3">. If you become an AquaHydrate fan on Facebook: </font><a href="http://www.facebook.com/aquahydrate" target="_blank"><font face="times new roman,times" size="3">http://www.facebook.com/aquahydrate</font></a><font face="times new roman,times" size="3"> you could receive free water and a tote bag! (shipping included!).</font></p>]]>
   </content>
</entry>
<entry>
   <title>FlipFlop Shoe PR Brand Profile</title>
   <link rel="alternate" type="text/html" href="http://www.piercemattiepublicrelations.com/fitnessdivision/2010/02/flipflop_shoe_pr_brand_profile.html" />
   <id>tag:www.piercemattiepublicrelations.com,2010:/fitnessdivision//8.3079</id>
   
   <published>2010-02-15T17:09:24Z</published>
   <updated>2010-02-15T17:19:32Z</updated>
   
   <summary><![CDATA[Ah, the endless battle of working out. Part of the struggle is forcing yourself to head to the gym. It&rsquo;s crowded, we&rsquo;re lazy, the excuses are endless. But alas, there&rsquo;s a new fitness product on the market is aimed at...]]></summary>
   <author>
      <name>Sara Goodman</name>
      <uri>http://www.beautypr.com/Beauty%20PR%20Home.html</uri>
   </author>
         <category term="Fitness &amp; Health" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Fitness PR" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Fitness PR" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Lifestyle Marketing" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.piercemattiepublicrelations.com/fitnessdivision/">
      <![CDATA[<p><img src="http://www.piercemattiepublicrelations.com/fitnessdivision/fitflop_fitness.JPG" border="0" width="193" height="193" align="left" />Ah, the endless battle of working out. Part of the struggle is forcing yourself to head to the gym. It&rsquo;s crowded, we&rsquo;re lazy, the excuses are endless. But alas, there&rsquo;s a new <strong>fitness</strong> product on the market is aimed at us who want to be fit but avoid the gym.   </p><p>Meet <a href="http://www.fitflop.com/" target="_blank">FitFlop</a>. A sandal that works out your legs while you walk, it&rsquo;s created with expert technology that literally tones your leg, calf and glut areas just by walking. The sandals also claim to improve posture (good-bye middle school scoliosis), develop muscle tone, as well as relieve pain from plantar fasciitis, chronic back pain and heel spurs among other benefits. The shoe also helps imitate the natural act of walking barefoot, though with more muscle load. </p>]]>
      <![CDATA[<p>With hundreds of <a href="http://www.fitflop.com/testimonials/" target="_blank">testimonials</a> on the company website, as well as the widespread availability of the sandal (available online at Amazon, Piperlime, Macy&rsquo;s, the list goes on and on), it seems that footwear is becoming as multi-functional as cell phones. Offered in both men&#39;s and women&#39;s sizes, the shoe ranges from $30-$150. Brands such as K-Mart and Reebok, who introduced its Easytone sneaker this past year, are jumping aboard the shoe fitness craze as well.    </p><p>Our main qualm is the styling. It&rsquo;s more flop than flip. More specifically, the sandal won&rsquo;t add to your shoe wardrobe.They&rsquo;re made in hundreds of colors, with embellishments galore, but the trend status is nothing to put in Vogue about.  They&rsquo;re walking sandals, and ultimately, that&rsquo;s what they resemble (think Birkenstock, Mephisto).  </p><p>The company did, however, recently branch out and create FitFlop boot style, including a limited edition <a href="http://www.net-a-porter.com/product/52811" target="_blank">Anna Sui</a> version, available on Net-A-Porter. This make us think there&rsquo;s plenty of potential for creating great legs in every type of shoe.   </p><p>What do you think... are these the shoes of the future? Or are they just a flop? </p>]]>
   </content>
</entry>
<entry>
   <title>Flavor &amp; The Menu Announces Top Ten Menu Trends for 2010</title>
   <link rel="alternate" type="text/html" href="http://www.piercemattiepublicrelations.com/fitnessdivision/2010/02/flavor_the_menu_announces_top.html" />
   <id>tag:www.piercemattiepublicrelations.com,2010:/fitnessdivision//8.3076</id>
   
   <published>2010-02-11T14:45:20Z</published>
   <updated>2010-02-11T14:47:45Z</updated>
   
   <summary><![CDATA[Signature sausages, globally inspired sandwiches and a resurgence in fried foods are among the 10 major influencers driving menu trends for 2010, predicts Flavor &amp; The Menu magazine in its newly released Top 10 Flavor Trends issue. Flavor &amp; The...]]></summary>
   <author>
      <name>Pierce Mattie</name>
      <uri>http://www.piercemattie.com</uri>
   </author>
         <category term="Nutrition" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.piercemattiepublicrelations.com/fitnessdivision/">
      <![CDATA[<font face="times new roman,times" size="3">Signature sausages, globally inspired sandwiches and a resurgence in fried foods are among the 10 major influencers driving menu trends for 2010, predicts Flavor &amp; The Menu magazine in its newly released Top 10 Flavor Trends issue. </font><p><font face="times new roman,times" size="3">Flavor &amp; The Menu editors watch menu-development, restaurant growth and dining patterns throughout the year, and, with input from a team of restaurant industry experts, select ten trends likely to influence menus and restaurants for the coming year. </font></p><p><font face="times new roman,times" size="3">Many of this year&#39;s trends point to a continued quest for comfort in food and dining, but with added value and enhanced flavor experiences. </font></p><p><font face="times new roman,times" size="3">&quot;From sausages, family-style dining and &#39;rustic&#39; fare to tavern settings and nostalgic desserts, these trends are indicative of how we are living our lives in an uncertain time - seeking small indulgences balanced with large helpings of comfort,&quot; says <span class="xn-person">Cathy Nash Holley</span>, Publisher/Editor-in-Chief. &quot;We&#39;re able to step back and see these trends connected by a common thread and reflected in other areas of Americans&#39; daily lives.&quot;</font></p><p><font face="times new roman,times" size="3">Concurrent with the release of the annual publication, Flavor &amp; The Menu announces the unveiling of a new Web site, </font><a href="http://www.flavor-trends.com/" target="_blank"><font face="times new roman,times" size="3" color="#6099e9">http://www.flavor-trends.com</font></a><font face="times new roman,times" size="3">, which will launch mid-February. The site will serve as a menu trends resource, including detailed information on these trends, menu sightings, culinary strategies and supporting data along with trend updates and previous years&#39; trend coverage.</font></p><p><strong><font face="times new roman,times" size="3">Flavor &amp; The Menu&#39;s Top Ten Trends for 2010:</font></strong></p><p><font face="times new roman,times" size="3">Top Ethno-Cuisine Trend: Worldly Sandwiches</font></p><ul class="discStyle"><li><font face="times new roman,times" size="3">Goodbye, ham and Swiss - from now on it&#39;s a world of banh mi, torta, Cubano, tartines, muffalettas and other ethnic/regional sandwiches from around the globe. </font></li></ul><br /><p><font face="times new roman,times" size="3">Top Sauce Trend: Chile-Fired Sauces</font></p><ul class="discStyle"><li><font face="times new roman,times" size="3">The American palate is ready for a worldview of chiles and chefs are branching out with usage, layering several types and infusing heat in more ways.</font></li></ul><br /><p><font face="times new roman,times" size="3">Top Menu-Making Trend: Blue Plate Updates</font></p><ul class="discStyle"><li><font face="times new roman,times" size="3">Family-style dinners, Sunday suppers and other chef-driven ideas address today&#39;s quest for casual-dining formats in ways that boost value and enhance the dining experience.</font></li></ul><br /><p><font face="times new roman,times" size="3">Top Technique Trend: Deep-Fried, Sanctified</font></p><ul class="discStyle"><li><font face="times new roman,times" size="3">Nothing develops satisfying texture and flavor like a good piece of fryer work. It&#39;s a great fit with the small-plates and bar-foods trend; fried chicken, hush puppies and fresh donuts are good examples.</font></li></ul>]]>
      <![CDATA[<p><font face="times new roman,times" size="3">Top Concept Trend: American Tavern</font></p><ul class="discStyle"><li><font face="times new roman,times" size="3">This revival is bringing about a new standard of pub fare, in concept and menu focus. Pared-down menus are more hand-crafted, offering reasonably priced, flavor-focused food and drinks that are distinctly American.</font></li></ul><br /><p><font face="times new roman,times" size="3">Top Ingredient Trend: Signature Sausages </font></p><ul class="discStyle"><li><font face="times new roman,times" size="3">High-end cured meat takes its logical next step with signature sausages in proprietary recipes, house-made and artisan versions showcased at center-plate, while the hot dog is turning into this year&#39;s hamburger, all grown up with premium ingredients, great buns and terrific toppings and condiments.</font></li></ul><br /><p><font face="times new roman,times" size="3">Top Culinary Trend: Rustic Revolution</font></p><ul class="discStyle"><li><font face="times new roman,times" size="3">Shorthand for all that is comfortable and affordable, &quot;rustic&quot; is the new artisan, encompassing everything from farmhouse tables and pared-down decor to foraged foods, farmstead cheeses and plenty of regional, home-style cooking.</font></li></ul><br /><p><font face="times new roman,times" size="3">Top Dining Trend: Global Grab &amp; Go</font></p><ul class="discStyle"><li><font face="times new roman,times" size="3">Kebabs, dosas, crepes, gorditas and vada puri: these fun street snacks are being reinterpreted in limited-menu formats to provide meals on the run for a new generation of thrill-seeking diners. </font></li></ul><br /><p><font face="times new roman,times" size="3">Top Dessert Trend: Sentimental Sweets</font></p><ul class="discStyle"><li><font face="times new roman,times" size="3">These days, sweets offer a taste of childhood memories via cupcakes, cookies, whoopie pies and popsicles; even the most sophisticated pastry chefs are taking inspiration from nostalgic desserts while the soft economy makes this category even more lighthearted and important.</font></li></ul><br /><p><font face="times new roman,times" size="3">Top Beverage Trend: Booze-Free Buzz</font></p><ul class="discStyle"><li><font face="times new roman,times" size="3">Can you say artisanal root beer? Or lavender-infused tea, fresh, exotic fruit juice, spritzers, frappes and any of the myriad other specialty drinks that just happen to be alcohol-free? Inspired by the popularity - and profitability - of specialty cocktails, restaurateurs are taking the &quot;virgin&quot; drink category more seriously.</font></li></ul>]]>
   </content>
</entry>

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