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   <title>Fitness PR Division</title>
   <link rel="alternate" type="text/html" href="http://www.piercemattiepublicrelations.com/fitnessdivision/" />
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   <id>tag:www.piercemattiepublicrelations.com,2010:/fitnessdivision//8</id>
   <updated>2010-09-01T13:00:50Z</updated>
   <subtitle>A Blog About The Fitness, Sports and Health Industry</subtitle>
   <generator uri="http://www.sixapart.com/movabletype/">Movable Type 3.35</generator>

<entry>
   <title>Pistachio-Filled Gluten-Free Recipes Now Featured on TheGreenNut.org</title>
   <link rel="alternate" type="text/html" href="http://www.piercemattiepublicrelations.com/fitnessdivision/2010/09/pistachiofilled_glutenfree_rec.html" />
   <id>tag:www.piercemattiepublicrelations.com,2010:/fitnessdivision//8.3716</id>
   
   <published>2010-09-01T15:27:58Z</published>
   <updated>2010-09-01T13:00:50Z</updated>
   
   <summary><![CDATA[With more than 3 million Americans suffering from celiac disease and other gluten allergies(1), TheGreenNut.org has teamed up with Simply Gluten-Free Inc. to offer unique gluten-free pistachio recipes created for the popular Web site&#39;s health-focused recipe section. &nbsp;New recipes will...]]></summary>
   <author>
      <name>Shannon Nelson</name>
      <uri>http://www.piercemattie.com</uri>
   </author>
         <category term="Nutrition" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.piercemattiepublicrelations.com/fitnessdivision/">
      <![CDATA[With more than 3 million Americans suffering from celiac disease and other gluten allergies(1), TheGreenNut.org has teamed up with Simply Gluten-Free Inc. to offer unique gluten-free pistachio recipes created for the popular <a href="http://www.thegreennut.org/pistachio_recipes/index.html" target="_blank"><font color="#6099e9">Web site</font></a>&#39;s health-focused recipe section. &nbsp;New recipes will be added monthly to help the nation&#39;s growing population of people with gluten allergies or intolerance live a healthy lifestyle while continuing to enjoy delicious and simple meals.]]>
      <![CDATA[<p><span class="xn-person">Carol Kicinski</span>, founder of <a href="http://www.simplygluten-free.com/" target="_blank"><font color="#6099e9">Simply Gluten-Free Inc.</font></a>, will specially create 18 tasty and healthy recipes to be shared monthly on TheGreenNut.org starting this September. Kicinski created Simply Gluten-Free Inc., in <span class="xn-chron">November 2007</span> to share her philosophy of living a gluten-free life without giving up her love for food. </p><p>&quot;When I found out I was gluten intolerant, I went through a period of loss,&quot; says Kicinski. &quot;No more hot-out-of-the-oven pizza or fresh homemade pasta. But then I took a step back and started to look at food in a different way. Instead of concentrating on all the foods I can&#39;t eat, I started to look at all the delicious foods that I still <strong>could</strong> eat &ndash; and one of my favorite ingredients quickly became pistachios!&quot;</p><p>One of the ways Kicinski keeps her recipes gluten free while continuing to enjoy food is by incorporating ingredients that are healthy, nutrient-packed and full of flavor. Pistachios are not only great tasting, but also contain fiber and protein, two elements that create a satisfied, full feeling.</p><p><strong>Why Gluten-Free?</strong></p><p>The Mayo Clinic reported in <span class="xn-chron">January 2010</span> that gluten intolerance is no longer considered &quot;rare&quot; in the U.S. &nbsp;In fact, thousands of Americans are diagnosed each month with a gluten intolerance, allergy or celiac disease. Celiac disease, better known as a gluten allergy or intolerance, is a hereditary disease that does not allow people to eat gluten, a protein found in wheat, rye and barley. In people with celiac disease, gluten damages the lining of the small intestine, making it difficult for the body to absorb nutrients from the food they eat.</p><p>Pistachios are naturally gluten-free and contain more than 30 necessary vitamins and minerals &ndash; a great choice for people with gluten allergies or intolerance. Not only are pistachios gluten free, but they are also a <a href="http://www.thegreennut.org/pistachio_health/research/2" target="_blank"><font color="#6099e9">heart-healthy snack</font></a> and can often take the place of many products that contain gluten. Here are some quick tips on how to use The Green Nut in place of products containing gluten:</p><ul class="discStyle"><li>Coat chicken in ground pistachios as a delicious substitute for breading or frying.</li><li>Curb your salt craving with heart-healthy pistachios instead of munching on potato chips.</li><li>Sprinkle pistachios on a salad in place of croutons for a deliciously satisfying crunch.</li><li>Avoid sauces by adding flavor with a layer of crushed pistachios on top of fish.</li></ul><br /><p><strong>TheGreenNut.org</strong></p><p>Providing gluten-free recipes is one more way that TheGreenNut.org is helping people &quot;<span class="xn-person">Go Green</span> with Pistachios for Better Health.&quot; TheGreenNut.org is a consumer-friendly Web site, created by <span class="xn-location">USA</span> pistachio growers to tout the healthy and wholesome benefits of eating pistachios, the <em>only</em> Green Nut. TheGreenNut.org also offers <a href="http://www.thegreennut.org/pistachio_recipes/index.html" target="_blank"><font color="#6099e9">recipes</font></a> from <em>Prevention</em> and <em>EatingWell</em> magazines, Livestrong.com and various other partners.</p><p>In addition to nutritious and delicious recipes, TheGreenNut.org offers consumers nutritional research surrounding pistachios, quick tips on incorporating pistachios into a healthy diet and nutritional advice from The Green Nut Ambassadors, some of the nation&#39;s leading authorities on health, including Dr. Oz Garcia, <a href="http://www.thegreennut.org/we_heart_pistachios/ambassadors/1" target="_blank"><font color="#6099e9">Keri Glassman, MS, RD, CDN</font></a>, <a href="http://www.thegreennut.org/we_heart_pistachios/ambassadors/3" target="_blank"><font color="#6099e9">Alyse Levine, MS, RD</font></a> and <a href="http://www.thegreennut.org/we_heart_pistachios/ambassadors/4" target="_blank"><font color="#6099e9">Constance Geiger, PhD, RD, CD</font></a>.</p><p>Health-conscious eaters can also receive regular updates from The Green Nut by joining the <a href="https://app.e2ma.net/app/view:Join/signupId:1402564/acctId:1401932" target="_blank"><font color="#6099e9">monthly newsletter</font></a>, following <a href="http://www.twitter.com/thegreennut" target="_blank"><font color="#6099e9">@thegreennut</font></a> on Twitter, or liking <a href="http://www.facebook.com/thegreennut" target="_blank"><font color="#6099e9">TheGreenNut</font></a> on Facebook.</p>]]>
   </content>
</entry>
<entry>
   <title>Nutrition &amp; Lifestyle Public Relations: Wynn and Encore Las Vegas Unveil New Vegan Menu Items</title>
   <link rel="alternate" type="text/html" href="http://www.piercemattiepublicrelations.com/fitnessdivision/2010/08/nutrition_lifestyle_public_rel.html" />
   <id>tag:www.piercemattiepublicrelations.com,2010:/fitnessdivision//8.3707</id>
   
   <published>2010-08-31T14:51:24Z</published>
   <updated>2010-08-31T14:57:03Z</updated>
   
   <summary><![CDATA[ Wynn Resorts proudly debuts an all-new vegan culinary program, furthering their commitment to providing exceptional guest experiences. &nbsp;Every fine dining and casual restaurant at Wynn and Encore now offers vegan menu items to cater to diners of various tastes...]]></summary>
   <author>
      <name>Pierce Mattie</name>
      <uri>http://www.piercemattie.com</uri>
   </author>
         <category term="Nutrition" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.piercemattiepublicrelations.com/fitnessdivision/">
      <![CDATA[<p><font face="times new roman,times" size="3"><img src="http://www.piercemattiepublicrelations.com/fitnessdivision/vegan%20food%20marketing.bmp" border="0" alt="vegan%20food%20marketing.bmp" title="vegan%20food%20marketing.bmp" width="250" height="173" /> </font></p><p><font face="times new roman,times" size="3">Wynn Resorts proudly debuts an all-new vegan culinary program, furthering their commitment to providing exceptional guest experiences. &nbsp;Every fine dining and casual restaurant at Wynn and Encore now offers vegan menu items to cater to diners of various tastes and dietary preferences. As the first resort on the Strip with such extensive vegan offerings, Wynn remains on the cusp of a larger shift toward healthy eating.</font></p><p><font face="times new roman,times" size="3">The award-winning chefs at Wynn and Encore have designed exclusive vegan dishes that highlight vegetables and contain no meat or dairy. The chefs&#39; skill and inventiveness are reflected in options that use naturally healthy ingredients such as tofu and quinoa in a number of vibrant, flavorful preparations. An array of exotic grains and vegetables impart natural earthiness, while coconut milk and vegetable purees lend creaminess to risottos and sauces. &nbsp;</font></p><p><font face="times new roman,times" size="3">Special vegan dishes include <em>fava bean puree</em> with sauteed hon shimeji mushrooms, snap pea salad and aged balsamic vinegar at <strong>ALEX </strong>and the <em>market chopped salad</em> with avocado, carrots, celery, pumpkin seeds, edamame and tarragon vinaigrette at <strong>Society Cafe Encore</strong>. Hearty entree options entice vegan and non-vegans alike and include the <em>summer vegetable gratin</em> at <strong>Botero</strong>, <em>risotto con verdure di stagione</em> (risotto whipped with seasonal vegetables) at <strong>BARTOLOTTA Ristorante di Mare</strong> and <em>Napoleon of savory tofu</em> with ratatouille and fried eggplant at <strong>Tableau</strong>. <strong>The Country Club</strong> excites palates with a vegan version of their popular <em>watermelon gazpacho</em> with avocado, jicama, tomato, cucumber, cilantro and yucca crisp, while <strong>STRATTA</strong> offers <em>whole wheat pasta primavera</em>, a vegan take on the Italian-American staple. <strong>SW</strong>, Wynn&#39;s signature steakhouse, serves crave-worthy vegan dishes such as <em>grilled royal trumpet mushrooms</em> with creamy polenta and shallot balsamic sauce.</font></p><p><font face="times new roman,times"><font size="3"><strong>Wazuzu&#39;s</strong> <em>vegan crunch roll</em> with crispy asparagus, avocado, cucumber and arare; <strong>Okada&#39;s</strong> <em>vegan cold soba</em> <em>noodle</em> and <strong>Wing Lei&#39;s</strong> <em>crispy tofu</em> with sugar pea, water chestnut, carrot and bean sprout feature flavorful Asian ingredients. Decadent desserts such as <em>blueberry cobbler</em> with toasted almond ice cream at <strong>Sinatra</strong> and <em>banana crepes</em> with coconut ice cream and avocado mousse at <strong>SWITCH</strong> provide a sweet close to any meal. &nbsp; </font></font></p><p><font face="times new roman,times" size="3">By introducing a wide variety of vegan options to all casual and fine restaurants, Wynn Resorts has found another way to ensure that every guest is wholly cared for and satisfied.</font> </p>]]>
      
   </content>
</entry>
<entry>
   <title>Tennis Making A Comeback?</title>
   <link rel="alternate" type="text/html" href="http://www.piercemattiepublicrelations.com/fitnessdivision/2010/08/tennis_making_a_comeback.html" />
   <id>tag:www.piercemattiepublicrelations.com,2010:/fitnessdivision//8.3703</id>
   
   <published>2010-08-30T18:50:50Z</published>
   <updated>2010-08-30T19:18:53Z</updated>
   
   <summary>Tennis of yesteryear had such high profile players like Venus and Serena Williams, Andre Agassi, Monica Seles, Steffi Graf and Anna Kournikova. Sure Venus is still very much in the press (more so for her endorsements than tennis) and Roger...</summary>
   <author>
      <name>Shannon Nelson</name>
      <uri>http://www.piercemattie.com</uri>
   </author>
         <category term="Exercise Programs" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Fitness &amp; Health" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Fitness PR" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Weight Loss" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.piercemattiepublicrelations.com/fitnessdivision/">
      <![CDATA[<p><img src="http://www.piercemattiepublicrelations.com/fitnessdivision/denise-austin-cardio-tennis.jpg" border="0" hspace="4" width="186" height="247" align="left" />Tennis of yesteryear had such high profile players like Venus and Serena Williams, Andre Agassi, Monica Seles, Steffi Graf and Anna Kournikova. Sure Venus is still very much in the press (more so for her endorsements than tennis) and Roger Federer has begun to bring an interest back to the sport. But it appears that the game of tennis is making a comeback not as an instructional sport, but instead a fitness class with a focus on cardio. </p><p>Playing tennis has always been about form while the new <strong>cardio tennis</strong> classes focus on keeping the heart rate up, burning calories and hitting the ball (without having to go after the ones you missed!) The cardio tennis classes are taught as a group fitness class, as interval training and mimic all other fitness programs with a warm up and cool down. While there is no doubt you are bound to improve your tennis skills taking this class, you are bound to lose weight and get fitter faster than taking up traditional tennis.</p><p><em>Are you currently taking a cardio tennis class?</em>&nbsp; </p>]]>
      
   </content>
</entry>
<entry>
   <title>Lifestyle PR for the Home</title>
   <link rel="alternate" type="text/html" href="http://www.piercemattiepublicrelations.com/fitnessdivision/2010/08/the_market_for_home_luxuries_i.html" />
   <id>tag:www.piercemattiepublicrelations.com,2010:/fitnessdivision//8.3698</id>
   
   <published>2010-08-27T17:03:27Z</published>
   <updated>2010-08-27T17:07:32Z</updated>
   
   <summary>Fashion, Tim Gunn, Clothing, Stacy London, Women, home luxuries, home furnishings pr, home decor pr, the company store, pierce mattie, lifestyle pr, lifestyle public relations, pr ny
</summary>
   <author>
      <name>Shannon Nelson</name>
      <uri>http://www.piercemattie.com</uri>
   </author>
         <category term="Lifestyle Marketing" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.piercemattiepublicrelations.com/fitnessdivision/">
      <![CDATA[<div style="text-align: center"><img src="http://www.piercemattiepublicrelations.com/home-furnishings-pr.jpg" border="0" width="451" height="337" /></div>As style continues evolving, so does the way we think about what fits under this umbrella term. We&#39;ve seen a lifestyle brand like Woolite breathe new life into their product by engaging style expert Stacy London as a brand ambassador. Tide followed alongside with Tim Gunn&#39;s fashion and style tips. And while clothing has always been the pinnacle of fashion, one had never really associated a laundry detergent as a &quot;style accessory&quot; previously. <p>This year yet another industry is finding themselves tied into fashion, as consumers find ways to show extensions of themselves...and that is through home furnishings and decor. We&#39;ve seen fashion trends tied into home accessories (<a href="http://www.piercemattiepublicrelations.com/2010/07/summer_home_trend_color_blocki.html" target="_blank">The Company Store, Color Block</a>), making home luxuries a hot trend right now. </p>]]>
      <![CDATA[<p><em>&quot;Luxuries, in a recession?&quot;</em> you ask? It makes sense. With staycations the focus of last summer and more people spending time in their home in general, it was a matter of time before they would want to find ways to make those four walls more enjoyable to look at. Therefore a trend was born and as the economy seems to show small peeks of bouncing back, the demand for home luxuries has increased. </p><p>Pam Danziger, author of the new trend report &quot;<a href="http://www.unitymarketingonline.com/cms_luxury/luxury/luxury3/Luxury_Tracking_2Q2010/Major_Home_Projects_Trend_Report.php" target="_blank">Home is Where the Style Is</a>,&quot; and the President of Unity Marketing explains how trends are affecting luxury consumers&#39; home redecorating, remodeling, and improvement projects through a survey that was conducted of 1,349 affluent luxury consumers. She breaks down these consumers into 4 personalities: The Castle Keeper, The Hostess, The DIYer and The Nester. She further goes on to explain how to market and sell more effectively to each type. Now would be a great time to learn this market and find out how you can tap into it. </p><p><em>Is your company already targeting this market? </em></p><p>*Photo source: <a href="http://blog.styleestate.com" target="_blank">Style Estate Blog</a> </p>]]>
   </content>
</entry>
<entry>
   <title>Nutrition PR: FDA Releases Guidance on Federal Menu Labeling Requirements</title>
   <link rel="alternate" type="text/html" href="http://www.piercemattiepublicrelations.com/fitnessdivision/2010/08/nutrition_pr_fda_releases_guid.html" />
   <id>tag:www.piercemattiepublicrelations.com,2010:/fitnessdivision//8.3691</id>
   
   <published>2010-08-25T12:38:25Z</published>
   <updated>2010-08-25T12:41:28Z</updated>
   
   <summary><![CDATA[The U.S. Food and Drug Administration today released two documents that outline steps to help chain restaurants comply with new federal nutrition labeling requirements. &quot;One of the most important things we can do when it comes to the nation&#39;s health...]]></summary>
   <author>
      <name>Pierce Mattie</name>
      <uri>http://www.piercemattie.com</uri>
   </author>
         <category term="Nutrition" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.piercemattiepublicrelations.com/fitnessdivision/">
      <![CDATA[The U.S. Food and Drug Administration today released two documents that outline steps to help chain restaurants comply with new federal nutrition labeling requirements. <p>&quot;One of the most important things we can do when it comes to the nation&#39;s health is to provide simple basic information to the American people so they can make choices that are best for them and their family,&quot; said FDA Commissioner <span class="xn-person">Margaret Hamburg</span>, M.D. &quot;The menu labeling program will help Americans get the facts about food choices that are available to them in restaurants and vending machines so they know what is in the food and can make healthier selections.&quot; </p><p>Section 4205 of the Affordable Care Act, signed into law in <span class="xn-chron">March 2010</span>, set new federal requirements for nutrition labeling for foods sold at certain chain restaurants and similar retail food establishments. Establishments with 20 or more locations may be affected.</p><p>The documents released by the FDA today include:</p><ul class="discStyle"><li>A draft guidance document describing implementation of certain provisions of the federal law. For certain restaurants and similar retail food establishments, these statutory provisions include posting the number of calories for standard menu items on menus and menu boards, providing additional nutrition information in writing, and posting clearly on menus and menu boards that such information is available upon request. These establishments also must post calorie information for self-serve items and foods on display.</li><li>A final guidance document for industry regarding the effect of the new federal nutrition labeling requirements on state and local laws. </li></ul><br /><p>The draft guidance states that the FDA realizes that industry may need additional information and time to comply with the new provisions, and that the agency expects to refrain from enforcement action for a time period that will be provided in the guidance once it is finalized. The agency is interested in comments from the public on the appropriate length of this time period.</p><p>Today&#39;s actions are the latest in a series of steps toward FDA&#39;s implementation of the menu labeling provisions in the new law. On <span class="xn-chron">July 7, 2010</span>, the FDA opened a <a href="http://www.fda.gov/NewsEvents/Newsroom/PressAnnouncements/ucm218134.htm" target="_blank"><font color="#6099e9">docket</font></a> for the public to submit comments on how the agency could best apply these provisions. On <span class="xn-chron">July 21, 2010</span>, the FDA issued a notice explaining how restaurants, similar retail food establishments, and vending machine operators that are not subject to the new federal nutrition labeling requirements can elect to be subject to the federal requirements.</p>]]>
      
   </content>
</entry>
<entry>
   <title>Co-Branding Fitness: David Barton &amp; Svedka</title>
   <link rel="alternate" type="text/html" href="http://www.piercemattiepublicrelations.com/fitnessdivision/2010/08/cobranding_fitness_david_barto.html" />
   <id>tag:www.piercemattiepublicrelations.com,2010:/fitnessdivision//8.3685</id>
   
   <published>2010-08-24T03:44:41Z</published>
   <updated>2010-08-24T14:53:35Z</updated>
   
   <summary>New York is known for being unconventional. In a time when a unique angel gets you the publicity, it&amp;#39;s no surprise to hear of a vodka brand and fitness center teaming up to expand their reach. David Barton Gym and...</summary>
   <author>
      <name>Shannon Nelson</name>
      <uri>http://www.piercemattie.com</uri>
   </author>
         <category term="Fitness Trends" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Lifestyle Marketing" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.piercemattiepublicrelations.com/fitnessdivision/">
      <![CDATA[<p><img src="http://www.piercemattiepublicrelations.com/fitnessdivision/david-barton-gym.jpg" border="0" hspace="4" width="205" height="269" align="left" />New York is known for being unconventional. In a time when a unique angel gets you the publicity, it&#39;s no surprise to hear of a vodka brand and fitness center teaming up to expand their reach. <a href="http://www.davidbartongym.com/" target="_blank">David Barton Gym</a> and Svedka have partnered to create a fitness &quot;cocktail hour&quot; after its boot camp fitness classes. </p><p>While health conscious + alcohol doesn&#39;t sound like a true mix, it&#39;s working for the gym which looks to not only brand itself as the fitness location of choice, but as a place that people with a common lifestyle can come together and unwind from their daily stresses.Not only Fitness PR, but Lifestyle PR of sorts. </p><p>While the partnership (also at David Barton&#39;s Miami and Chicago locations) is only for the month of August, it will be interesting to see if memberships went up during this time...and if so, if serving alcohol at the gym will become a regular feature. <em>What are your thoughts on this type of partnership?</em></p><p>*Photo Source: David Barton Gym </p>]]>
      
   </content>
</entry>
<entry>
   <title>Diet PR: Revolution Lifestyle </title>
   <link rel="alternate" type="text/html" href="http://www.piercemattiepublicrelations.com/fitnessdivision/2010/08/diet_pr_revolution_lifestyle.html" />
   <id>tag:www.piercemattiepublicrelations.com,2010:/fitnessdivision//8.3679</id>
   
   <published>2010-08-23T17:23:51Z</published>
   <updated>2010-08-23T18:13:22Z</updated>
   
   <summary>If you ever had trouble losing weight or desire to trim down on certain areas of your body- then Revolution is ideal for you. Revolution, a new dietary supplement, uses the highest ingredients in their most pure form to help...</summary>
   <author>
      <name>Tiffany Chen</name>
      <uri>http://www.piercemattie.com</uri>
   </author>
         <category term="Diets" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Fitness PR" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Lifestyle Marketing" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Nutrition" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Sports Nutrition" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Supplements" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Weight Loss" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.piercemattiepublicrelations.com/fitnessdivision/">
      <![CDATA[<p><img src="http://www.piercemattiepublicrelations.com/fitnessdivision/revolution-lifestyle.jpg" border="0" hspace="4" width="154" height="314" align="left" />If you ever had trouble losing weight or desire to trim down on certain areas of your body- then Revolution is ideal for you.  Revolution, a new dietary supplement, uses the highest ingredients in their most pure form to help improve your overall health and physique.  <strong>Revolution Lifestyle</strong> is about creating high quality nutritional supplements in correlation to a healthy diet. The concept behind Revolution is defined as a &ldquo;sudden, complete or marked change in something.&rdquo; </p><p>Revolution offers four very unique supplements to amplify metabolism, suppress appetite, and increase exercise intensity.  As a result, these supplements will help with trimming down the abdominal fat and creating a leaner physique when paired with a healthy diet and lifestyle. </p>]]>
      <![CDATA[<p><a href="http://www.revolutionlifestyle.com/shop/product/198.html" target="_blank">Abdominal Cuts</a> ($48.99) consists of ingredients that help with body-fat reduction and supply the body with antioxidants.  This special formula comes from all natural and healthy oils and has no stimulants. It is also easy to digest as they come in a liquid gel making it easier to swallow. As a result, Abdominal Cuts will reduce abdominal area fat, overall hip area fat, and give that leaner physique you have been craving for. </p><p><a href="http://www.revolutionlifestyle.com/shop/product/196.html" target="_blank">Thermogenic Push Extreme</a> / Thermogenic Push for Women ($64.99) speeds up metabolism while helping to increase exercise intensity and energy. Thermogenic Push has a time-release liquid gel to help extend the effects for a longer duration of time. Thermogenic Push has green tea extract, caffeine, white willow bark, cayenne powder, yohimbe, etc. to help with metabolism.   </p><p><a href="http://www.revolutionlifestyle.com/shop/product/195.html" target="_blank">Dreamweaver</a> ($39.99) enhances nighttime metabolism and the quality of sleep.  This formula consists of GABA, Magnesium Aspartate, Valerian Extract, Passion flower, Zinc Aspartate, and Melatonin.&nbsp;</p><p>Revolution is sold online at <a href="http://www.revolutionlifestyle.com" target="_blank">www.RevolutionLifestyle.com</a> and at GNC. </p>]]>
   </content>
</entry>
<entry>
   <title>Fitness Wellness PR Social Media Interns for Fall Season Wanted</title>
   <link rel="alternate" type="text/html" href="http://www.piercemattiepublicrelations.com/fitnessdivision/2010/08/fitness_wellness_pr_social_med.html" />
   <id>tag:www.piercemattiepublicrelations.com,2010:/fitnessdivision//8.3671</id>
   
   <published>2010-08-18T23:38:39Z</published>
   <updated>2010-08-19T14:48:41Z</updated>
   
   <summary><![CDATA[ Have you ever dreamed of interning in New York for a fitness wellness&nbsp;PR firm but are not able to get off your college campus, which isn&rsquo;t located in NY? Now you can! Pierce Mattie PR is actively seeking Fall/Winter...]]></summary>
   <author>
      <name>Pierce Mattie</name>
      <uri>http://www.piercemattie.com</uri>
   </author>
         <category term="Fitness PR" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.piercemattiepublicrelations.com/fitnessdivision/">
      <![CDATA[<p><img src="http://www.piercemattiepublicrelations.com/careers/internship.jpg" border="0" alt="internship.jpg" title="internship.jpg" width="640" height="426" /> </p><p><span style="font-family: &#39;Times New Roman&#39;,&#39;serif&#39;; font-size: 12pt">Have you ever dreamed of interning in New York for a fitness wellness&nbsp;PR firm but are not able to get off your college campus, which isn&rsquo;t located in NY? Now you can! <br /><br /></span><span style="font-family: &#39;Times New Roman&#39;,&#39;serif&#39;; font-size: 12pt">Pierce Mattie PR is actively seeking Fall/Winter Social Media Interns to work remotely from their dorms. In years past our interns have gone on to be published authors, featured in the New York Times, received college credit and most importantly learned the ropes of fitness wellness&nbsp;social media from our in-house experts. </span></p><p><span style="font-family: &#39;Times New Roman&#39;,&#39;serif&#39;; font-size: 12pt"></span><strong><span style="font-family: &#39;Times New Roman&#39;,&#39;serif&#39;; font-size: 12pt">All Applicants Should:</span></strong><span style="font-family: &#39;Times New Roman&#39;,&#39;serif&#39;; font-size: 12pt"> </span><span style="font-family: &#39;Verdana&#39;,&#39;sans-serif&#39;; font-size: 7.5pt"></span></p><ul><li class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt; tab-stops: list .5in"><span style="font-family: &#39;Times New Roman&#39;,&#39;serif&#39;; font-size: 12pt">Be pursuing a degree in; Journalism, English, Public Relations or Marketing </span><span style="font-family: &#39;Verdana&#39;,&#39;sans-serif&#39;; font-size: 7.5pt"></span></li><li class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt; tab-stops: list .5in"><span style="font-family: &#39;Times New Roman&#39;,&#39;serif&#39;; font-size: 12pt">Able to spend at least five hours a week doing research and writing </span><span style="font-family: &#39;Verdana&#39;,&#39;sans-serif&#39;; font-size: 7.5pt"></span></li><li class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt; tab-stops: list .5in"><span style="font-family: &#39;Times New Roman&#39;,&#39;serif&#39;; font-size: 12pt">Be in their junior or senior year of college </span><span style="font-family: &#39;Verdana&#39;,&#39;sans-serif&#39;; font-size: 7.5pt"></span></li><li class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt; tab-stops: list .5in"><span style="font-family: &#39;Times New Roman&#39;,&#39;serif&#39;; font-size: 12pt">Have a strong interest in fitness wellness</span></li><li class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt; tab-stops: list .5in"><span style="font-family: &#39;Times New Roman&#39;,&#39;serif&#39;; font-size: 12pt">Understand the scope of online networking and social media</span><span style="font-family: &#39;Verdana&#39;,&#39;sans-serif&#39;; font-size: 7.5pt"></span></li><li class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt; tab-stops: list .5in"><span style="font-family: &#39;Times New Roman&#39;,&#39;serif&#39;; font-size: 12pt">Have strong writing and editing skills </span><span style="font-family: &#39;Verdana&#39;,&#39;sans-serif&#39;; font-size: 7.5pt"></span></li></ul><strong><span style="font-family: &#39;Times New Roman&#39;,&#39;serif&#39;; font-size: 12pt">Duties:</span></strong><span style="font-family: &#39;Times New Roman&#39;,&#39;serif&#39;; font-size: 12pt"> </span><span style="font-family: &#39;Verdana&#39;,&#39;sans-serif&#39;; font-size: 7.5pt"></span><ul><li class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt; tab-stops: list .5in"><span style="font-family: &#39;Times New Roman&#39;,&#39;serif&#39;; font-size: 12pt">Writing blog posts, penned under your own name</span><span style="font-family: &#39;Verdana&#39;,&#39;sans-serif&#39;; font-size: 7.5pt"></span></li><li class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt; tab-stops: list .5in"><span style="font-family: &#39;Times New Roman&#39;,&#39;serif&#39;; font-size: 12pt">Twitter &amp; FaceBook activity </span><span style="font-family: &#39;Verdana&#39;,&#39;sans-serif&#39;; font-size: 7.5pt"></span></li><li class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt; tab-stops: list .5in"><span style="font-family: &#39;Times New Roman&#39;,&#39;serif&#39;; font-size: 12pt">Adhere to a weekly&nbsp;conference call w/&nbsp;our Corporate Communications Director</span><span style="font-family: &#39;Verdana&#39;,&#39;sans-serif&#39;; font-size: 7.5pt"></span></li></ul><p><span style="font-family: &#39;Times New Roman&#39;,&#39;serif&#39;; font-size: 12pt">About Pierce Mattie PR Launched in 2001 by lifestyle editor and expert Pierce Mattie. Pierce Mattie PR remains the industry leader in communications for fashion, beauty, jewelry brands alike with growing divisions in home furnishings and lifestyle products. Executives at Pierce Mattie PR are noted for being high energy, hyper-educated, tech driven and very strategic with their media campaigns. Pierce Mattie publicists have won numerous awards. </span><span style="font-family: &#39;Verdana&#39;,&#39;sans-serif&#39;; font-size: 7.5pt"></span><strong><span style="font-family: &#39;Times New Roman&#39;,&#39;serif&#39;; font-size: 12pt">&nbsp;</span></strong></p><p><strong><span style="font-family: &#39;Times New Roman&#39;,&#39;serif&#39;; font-size: 12pt">HOW TO APPLY - PLEASE EMAIL TO <u><span style="color: blue"><a href="mailto:Shannon@PierceMattie.com">Shannon@PierceMattie.com</a></span></u> RESUME &amp; WRITING SAMPLES</span></strong></p>]]>
      
   </content>
</entry>
<entry>
   <title>Wellness Public Relations w/ Pierce Mattie </title>
   <link rel="alternate" type="text/html" href="http://www.piercemattiepublicrelations.com/fitnessdivision/2010/08/wellness_public_relations_w_pi.html" />
   <id>tag:www.piercemattiepublicrelations.com,2010:/fitnessdivision//8.3645</id>
   
   <published>2010-08-18T16:09:20Z</published>
   <updated>2010-08-18T14:00:14Z</updated>
   
   <summary>As we are nearing the end of summer, we cannot believe how quickly this year has flown by. It feels like just yesterday that we were penning our business goals for the new year. Has your company reached all of...</summary>
   <author>
      <name>Pierce Mattie</name>
      <uri>http://www.piercemattie.com</uri>
   </author>
         <category term="Fitness PR" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.piercemattiepublicrelations.com/fitnessdivision/">
      <![CDATA[<p><span style="font-family: &#39;Times New Roman&#39;,&#39;serif&#39;; font-size: 12pt"><font face="times new roman,times">As we are nearing the end of summer, we cannot believe how quickly this year has flown by. It feels like just yesterday that we were penning our business goals for the new year. Has your company reached all of the objectives you have set for it thus far? More importantly, do you have a clear picture of what you are launching, strategizing and gearing up for spring/summer 2011? Your PR plans should be assembled both with traditional media as well as a ramp up of your social media programs. Here is a just sneak peak of what we at <a href="http://www.PierceMattie.com" target="_blank">Pierce Mattie </a>have been up to this year!</font></span></p><p><span style="font-family: &#39;Times New Roman&#39;,&#39;serif&#39;; font-size: 12pt"><img src="http://www.diamondideals.com/images/collections/engagement_image.jpg" border="0" alt="Engagement Rings" width="272" height="236" /></span></p><p><strong><span style="font-family: &#39;Trebuchet MS&#39;,&#39;sans-serif&#39;; font-size: 12pt"><font face="times new roman,times">Jewelry PR: Diamond Ideals in Destination Weddings</font></span></strong><span style="font-family: &#39;Times New Roman&#39;,&#39;serif&#39;; font-size: 12pt"><br /><font face="times new roman,times">It&rsquo;s another happy marriage for national bridal publication, <em>Destination Weddings &amp; Honeymoons</em>, and Pierce Mattie PR client and established diamond retailer, Diamond Ideals. Gearing up for summer weddings with their June 2010 edition, the publication features a destination photo shoot in Puerto Rico that featured two elegant pieces by Diamond Ideals. To see the pictures go to: </font><a href="http://click.icptrack.com/icp/relay.php?r=44792488&amp;msgid=340015&amp;act=MBW9&amp;c=452297&amp;destination=http%3A%2F%2Fwww.piercemattiepublicrelations.com%2F2010%2F06%2Fpierce_mattie_public_relations_5.html" target="_blank"><strong><span style="font-family: &#39;Trebuchet MS&#39;,&#39;sans-serif&#39;; color: #3300ff; font-size: 10pt; text-decoration: none; text-underline: none"><font face="times new roman,times" size="3">Diamond Ideals Featured in Destination Weddings</font></span></strong></a><font face="times new roman,times"> </font></span></p><p><span style="font-family: &#39;Times New Roman&#39;,&#39;serif&#39;; font-size: 12pt"><img src="http://www.piercemattiepublicrelations.com/joico%20public%20relations.jpg" border="0" alt="joico%20public%20relations.jpg" width="326" height="326" /></span></p><p><span style="font-family: &#39;Times New Roman&#39;,&#39;serif&#39;; font-size: 12pt"></span></p><p><strong><span style="font-family: &#39;Trebuchet MS&#39;,&#39;sans-serif&#39;; font-size: 12pt"><font face="times new roman,times">Beauty PR: It&rsquo;s a Hit for JOICO</font></span></strong><span style="font-family: &#39;Times New Roman&#39;,&#39;serif&#39;; font-size: 12pt"><br /><font face="times new roman,times">Press hits that is! From consumer publications like <em>W</em>, <em>Glamour</em> and <em>InStyle</em> to the trade hits in <em>Modern Salon</em>, <em>The Colorist </em>and <em>Salon Today</em>, our client JOICO (who is celebrating 8 years with our firm this year) has been having a very successful year in the press. See images of their coverage so far this year: </font><a href="http://click.icptrack.com/icp/relay.php?r=44792488&amp;msgid=340015&amp;act=MBW9&amp;c=452297&amp;destination=http%3A%2F%2Fwww.piercemattiepublicrelations.com%2F2010%2F06%2Fbeauty_pr_pierce_mattie_client.html"><strong><span style="font-family: &#39;Trebuchet MS&#39;,&#39;sans-serif&#39;; color: #3300ff; font-size: 10pt; text-decoration: none; text-underline: none"><font face="times new roman,times" size="3">JOICO Consumer and Trade Press&nbsp;</font></span></strong></a><br /><br /></span><strong><span style="font-family: &#39;Trebuchet MS&#39;,&#39;sans-serif&#39;; font-size: 12pt"><font face="times new roman,times">&nbsp;<img src="http://static.tvfanatic.com/images/gallery/sam-trammell-as-sam-merlotte.jpg" border="0" alt="Sam Trammell as Sam Merlotte" title="Sam Trammell as Sam Merlotte" width="279" height="418" /></font></span></strong></p><p><strong><span style="font-family: &#39;Trebuchet MS&#39;,&#39;sans-serif&#39;; font-size: 12pt"><font face="times new roman,times">Fashion PR: 191 Unlimited on True Blood</font></span></strong><span style="font-family: &#39;Times New Roman&#39;,&#39;serif&#39;; font-size: 12pt"><br /><font face="times new roman,times">Pierce Mattie Fashion PR client, 191 Unlimited, made its HBO debut on the highly popular vampire series <em>True Blood</em> last month on character Sam Trammell. Not only did the lead wardrobe stylist dress Sam in one of 191 Unlimited&rsquo;s shirts, but she did it again in this past week&rsquo;s episode with Joe Manganiello&rsquo;s character, Alcide Herveaux. Sam also wore the same shirt in this episode as he did in July.&nbsp;<br /><br /></font></span><strong><span style="font-family: &#39;Trebuchet MS&#39;,&#39;sans-serif&#39;; font-size: 12pt"><font face="times new roman,times">&nbsp;<img src="http://images01.tzimg.com/image.php?FilePath=h3w4/1181928070_19143498gregr.jpg&amp;Width=500" border="0" width="310" height="247" /></font></span></strong></p><p><strong><span style="font-family: &#39;Trebuchet MS&#39;,&#39;sans-serif&#39;; font-size: 12pt"><font face="times new roman,times">Plastic Surgery PR: Dr. Elliot Jacobs on the CBS Early Show</font></span></strong><span style="font-family: &#39;Times New Roman&#39;,&#39;serif&#39;; font-size: 12pt"><br /><font face="times new roman,times">Pierce Mattie client and board-certified plastic surgeon, Dr. Elliot Jacobs, was recently featured on the CBS Early Show discussing important do&rsquo;s and don&rsquo;ts for anyone considering having liposuction. You can watch the clip here: </font><a href="http://click.icptrack.com/icp/relay.php?r=44792488&amp;msgid=340015&amp;act=MBW9&amp;c=452297&amp;destination=http%3A%2F%2Fwww.cbsnews.com%2Fstories%2F2010%2F08%2F09%2Fearlyshow%2Fhealth%2Fmain6756741.shtml"><strong><span style="font-family: &#39;Trebuchet MS&#39;,&#39;sans-serif&#39;; color: #3300ff; font-size: 10pt; text-decoration: none; text-underline: none"><font face="times new roman,times" size="3">CBS Early Show</font></span></strong></a><font face="times new roman,times"> </font></span></p><p><strong><span style="font-family: &#39;Trebuchet MS&#39;,&#39;sans-serif&#39;; font-size: 12pt"><font face="times new roman,times">&nbsp;<img src="http://www.piercemattiepublicrelations.com/Trend_Forecast_Cover.JPG" border="0" alt="Trend_Forecast_Cover.JPG" title="Trend_Forecast_Cover.JPG" width="311" height="400" /></font></span></strong></p><p><strong><span style="font-family: &#39;Trebuchet MS&#39;,&#39;sans-serif&#39;; font-size: 12pt"><font face="times new roman,times">Pierce Mattie&#39;s Trend Forecast for 2011 Vol. III</font></span></strong><span style="font-family: &#39;Times New Roman&#39;,&#39;serif&#39;; font-size: 12pt"><br /><font face="times new roman,times">Vol. III of our trend forecast for 2010 with an outlook on 2011 has overwhelmingly become the most requested piece of information in our office! Some of our writers included; Cosmetic Cop; Paula Begoun, Handbag Guru; Ben Harnett and Jerry Ehrenwald from the International Gemological Institute on jewelry. This book is <em>exclusive to the press only</em>, if you work in media and have not yet received your electronic copy please let us know. To learn more go to: </font><a href="http://click.icptrack.com/icp/relay.php?r=44792488&amp;msgid=340015&amp;act=MBW9&amp;c=452297&amp;destination=http%3A%2F%2Fwww.piercemattiepublicrelations.com%2F2009%2F11%2Fpierce_mattie_trend_forecast_2010_2011.html"><strong><span style="font-family: &#39;Trebuchet MS&#39;,&#39;sans-serif&#39;; color: #3300ff; font-size: 10pt; text-decoration: none; text-underline: none"><font face="times new roman,times" size="3">Pierce Mattie&rsquo;s Trend Forecast </font></span></strong></a><br /><br /></span><strong><span style="font-family: &#39;Trebuchet MS&#39;,&#39;sans-serif&#39;; font-size: 12pt"><font face="times new roman,times">From Pierce Mattie&rsquo;s Social Media Archives</font></span></strong><span style="font-family: &#39;Times New Roman&#39;,&#39;serif&#39;; font-size: 12pt"><br /><font face="times new roman,times">Here are some of our blog posts we feel are worth a look: <br />&bull; </font><a href="http://click.icptrack.com/icp/relay.php?r=44792488&amp;msgid=340015&amp;act=MBW9&amp;c=452297&amp;destination=http%3A%2F%2Fwww.piercemattiepublicrelations.com%2F2010%2F06%2Fcan_social_media_increase_sale.html"><font face="times new roman,times">Can Social Media Increase Sales Through Feel Good Engagement?</font></a><font face="times new roman,times"> <br />&bull; </font><a href="http://click.icptrack.com/icp/relay.php?r=44792488&amp;msgid=340015&amp;act=MBW9&amp;c=452297&amp;destination=http%3A%2F%2Fwww.piercemattiepublicrelations.com%2F2009%2F12%2Ftransparent_social_media_your.html"><font face="times new roman,times">Transparent Social Media, Your Fake Rolodex &amp; Followers Who Would Love to be Leaders.</font></a><font face="times new roman,times"> <br />&bull; </font><a href="http://click.icptrack.com/icp/relay.php?r=44792488&amp;msgid=340015&amp;act=MBW9&amp;c=452297&amp;destination=http%3A%2F%2Fwww.piercemattiepublicrelations.com%2F2010%2F04%2Fdo_smaller_beauty_brands_utili.html"><font face="times new roman,times">Do Smaller Beauty Brands Utilize Social Media Better Than Those That Are Well Known?</font></a><font face="times new roman,times"> <br />&bull; </font><a href="http://click.icptrack.com/icp/relay.php?r=44792488&amp;msgid=340015&amp;act=MBW9&amp;c=452297&amp;destination=http%3A%2F%2Fwww.piercemattiepublicrelations.com%2F2010%2F06%2Fforget_the_department_stores_le.html"><font face="times new roman,times">Forget The Department Stores &ndash; Let&#39;s Go Direct To Consumer</font></a><font face="times new roman,times"> <br /><br /></font></span><strong><span style="font-family: &#39;Trebuchet MS&#39;,&#39;sans-serif&#39;; font-size: 12pt"><font face="times new roman,times">Team Announcements</font></span></strong><span style="font-family: &#39;Times New Roman&#39;,&#39;serif&#39;; font-size: 12pt"><br /><font face="times new roman,times">We&rsquo;ve added new staff members to the Pierce Mattie PR team! Whitney Lanum joins us as an Assistant Account Executive; Jenna Rose as an Account Executive and Jamie Sylves as a Senior Account Executive. Welcome aboard! <br /><br /></font></span><strong><span style="font-family: &#39;Trebuchet MS&#39;,&#39;sans-serif&#39;; font-size: 12pt"><font face="times new roman,times">Social Media</font></span></strong><span style="font-family: &#39;Times New Roman&#39;,&#39;serif&#39;; font-size: 12pt"><br /><font face="times new roman,times">Be sure to stay updated with us at all times via our social media profiles: <br />&bull; You can follow us on Twitter: </font><a href="http://click.icptrack.com/icp/relay.php?r=44792488&amp;msgid=340015&amp;act=MBW9&amp;c=452297&amp;destination=http%3A%2F%2Fwww.twitter.com%2Fpiercemattiepr"><font face="times new roman,times">@PierceMattiePR</font></a><br /><font face="times new roman,times">&bull; Read our blog: </font><a href="http://click.icptrack.com/icp/relay.php?r=44792488&amp;msgid=340015&amp;act=MBW9&amp;c=452297&amp;destination=http%3A%2F%2Fwww.piercemattiepublicrelations.com"><font face="times new roman,times">www.PierceMattiePublicRelations.com</font></a><br /><font face="times new roman,times">&bull; Join us on LinkedIn: </font><a href="http://click.icptrack.com/icp/relay.php?r=44792488&amp;msgid=340015&amp;act=MBW9&amp;c=452297&amp;destination=http%3A%2F%2Fwww.linkedin.com%2Fin%2Fpiercemattie"><font face="times new roman,times">www.LinkedIn.com/in/PierceMattie</font></a><br /><font face="times new roman,times">&bull; Become a fan on Facebook: </font><a href="http://click.icptrack.com/icp/relay.php?r=44792488&amp;msgid=340015&amp;act=MBW9&amp;c=452297&amp;destination=http%3A%2F%2Fwww.facebook.com%2Fpiercemattiepr"><font face="times new roman,times">www.Facebook.com/PierceMattiePR</font></a></span></p>]]>
      
   </content>
</entry>
<entry>
   <title>Fitness PR: One Man&apos;s Crusade to Get Rid of 200 Million Pounds</title>
   <link rel="alternate" type="text/html" href="http://www.piercemattiepublicrelations.com/fitnessdivision/2010/08/one_mans_crusade_to_get_rid_of.html" />
   <id>tag:www.piercemattiepublicrelations.com,2010:/fitnessdivision//8.3657</id>
   
   <published>2010-08-17T15:36:39Z</published>
   <updated>2010-08-17T13:01:27Z</updated>
   
   <summary><![CDATA[It&rsquo;s tough enough to motivate yourself to lose 10 pounds but Spencer Larson is going beyond that and is trying to motivate 20 million people to lose 10 pounds. Impossible? He doesn&rsquo;t think so.&ldquo;Despite what people think, losing 10 pounds...]]></summary>
   <author>
      <name>Pierce Mattie</name>
      <uri>http://www.piercemattie.com</uri>
   </author>
         <category term="Fitness &amp; Health" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.piercemattiepublicrelations.com/fitnessdivision/">
      <![CDATA[<p><font face="times new roman,times" size="3">It&rsquo;s tough enough to motivate yourself to lose 10 pounds but Spencer Larson is going beyond that and is trying to motivate 20 million people to lose 10 pounds. Impossible? He doesn&rsquo;t think so.</font></p><p><font face="times new roman,times" size="3">&ldquo;Despite what people think, losing 10 pounds doesn&rsquo;t have to be difficult,&rdquo; he says. &ldquo;I&rsquo;m confident that once people realize this, lose the weight and get their friends involved, the idea will become contagious and spread.&rdquo;</font></p><p><font face="times new roman,times" size="3">Larson, now an elite fitness trainer, is not unsympathetic to the struggles of losing weight. Less than 2 years ago, he was considered overweight at 205 pounds. Larson, like many Americans, worked a desk job during the day and then enjoyed relaxing on the couch in the evenings. Since then, he has lost 35 pounds and became inspired to help others do the same.</font></p><p><font face="times new roman,times" size="3">He co-created the 20 Second Fitness program, a high-intensity, anaerobic, interval-training program. Although the program only involves a four to 12 minute a day workout, he realizes that he can do more to help others lose weight.</font></p><p><font face="times new roman,times" size="3">Larson then started the </font><a href="http://20million10pounds.com/" onclick="linkClick(this.href)"><font face="times new roman,times" size="3">20 Million 10 Pounds Challenge</font></a><font face="times new roman,times" size="3"> in May of this year by launching the website </font><a href="http://20million10pounds.com/" onclick="linkClick(this.href)"><font face="times new roman,times" size="3">http://20million10pounds.com</font></a><font face="times new roman,times" size="3">. Here, visitors can sign up to accept the challenge to lose 10 pounds and receive tips and words of encouragement to help with the weight loss. The website also features his video series, &ldquo;Off the Couch,&rdquo; which showcases adventurous and fun ways to get active in any community. Some of his activities include bull riding, mixed martial arts training with a professional fighter, hiking and racing a triathlon.</font></p><p><font face="times new roman,times" size="3">&ldquo;Wikipedia lists more than 400 activities that are considered sports &ndash; everyone can find something that they enjoy and are passionate about to keep moving and stay motivated,&rdquo; explains Larson. &ldquo;Getting off the couch is the first step to changing your life, your perspective and your weight.&rdquo;</font></p>]]>
      <![CDATA[<p><font face="times new roman,times" size="3">About 20 Million 10 Pounds Challenge</font></p><p><font face="times new roman,times" size="3">The 20 Million 10 Pounds Challenge was created by elite fitness trainer, Spencer Larson to help inspire individuals to lose weight. His goal is for 20 million people to commit to losing 10 pounds. To do this, he features tips, tricks and inspirational videos on </font><a href="http://20million10pounds.com/" onclick="linkClick(this.href)"><font face="times new roman,times" size="3">http://20million10pounds.com</font></a><font face="times new roman,times" size="3">.</font></p>]]>
   </content>
</entry>
<entry>
   <title>Fitness PR: &quot;The Situation&quot; Launches a Fitness Video</title>
   <link rel="alternate" type="text/html" href="http://www.piercemattiepublicrelations.com/fitnessdivision/2010/08/fitness_pr_the_situation_launc.html" />
   <id>tag:www.piercemattiepublicrelations.com,2010:/fitnessdivision//8.3663</id>
   
   <published>2010-08-16T22:48:31Z</published>
   <updated>2010-08-17T00:34:37Z</updated>
   
   <summary><![CDATA[Mike Sorrentino, aka &quot;The Situation&quot; from MTV&#39;s hit reality series The Jersey Shore is extending his 15 minutes of fame well into the holiday season of 2010. Known for his amazing abs (that he really enjoys showing off often), he...]]></summary>
   <author>
      <name>Shannon Nelson</name>
      <uri>http://www.piercemattie.com</uri>
   </author>
         <category term="Exercise Programs" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Fitness &amp; Health" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Fitness Celebrities" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Fitness PR" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Lifestyle Marketing" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="celebrity" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.piercemattiepublicrelations.com/fitnessdivision/">
      <![CDATA[<p><img src="http://www.piercemattiepublicrelations.com/fitnessdivision/the-situation-fitness-video.jpg" border="0" hspace="4" width="171" height="256" align="left" />Mike Sorrentino, aka &quot;<em>The Situation</em>&quot; from MTV&#39;s hit reality series <strong>The Jersey Shore</strong> is extending his 15 minutes of fame well into the holiday season of 2010. Known for his amazing abs (that he really enjoys showing off often), he and his brother Marc along with personal trainer Jon Manfe (otherwise known as The Unit), are releasing a fitness video that he says will get you ripped. </p><p>While &quot;The Sitch&quot; may be the butt of jokes for many, it&#39;s a pretty smart move to captialize on something that is often buzzed about. The question is, will The Jersey Shore be enough publicity to keep it selling well past the season&#39;s shelf life?</p><p>*Photo source: <a href="http://www.thecoast.ca" target="_blank">The Coast </a></p>]]>
      
   </content>
</entry>
<entry>
   <title>Wilhelmina Models, Shape and Men&apos;s Fitness Announce The Second Annual Wilhelmina Hot Body Model Search</title>
   <link rel="alternate" type="text/html" href="http://www.piercemattiepublicrelations.com/fitnessdivision/2010/08/wilhelmina_models_shape_and_me.html" />
   <id>tag:www.piercemattiepublicrelations.com,2010:/fitnessdivision//8.3647</id>
   
   <published>2010-08-13T16:48:05Z</published>
   <updated>2010-08-13T11:30:08Z</updated>
   
   <summary>Wilhelmina Models, the world&amp;#39;s leading modeling agency, announces the second annual WILHELMINA HOT BODY MODEL SEARCH, a nationwide effort to find one woman and one man who epitomize beauty, health and fitness. Along with its partners, leading active lifestyle magazines...</summary>
   <author>
      <name>Pierce Mattie</name>
      <uri>http://www.piercemattie.com</uri>
   </author>
         <category term="celebrity" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.piercemattiepublicrelations.com/fitnessdivision/">
      <![CDATA[<font face="times new roman,times" size="3">Wilhelmina Models, the world&#39;s leading modeling agency, announces the second annual WILHELMINA HOT BODY MODEL SEARCH, a nationwide effort to find one woman and one man who epitomize beauty, health and fitness. </font><p><font face="times new roman,times" size="3">Along with its partners, leading active lifestyle magazines <em>Shape</em> and <em>Men&#39;s Fitness</em>, Wilhelmina Models invites both avid health and fitness professionals and amateurs to register online at </font><a href="http://www.wilhelminamodelsearch.com/" target="_blank"><font face="times new roman,times" size="3" color="#6099e9">www.wilhelminamodelsearch.com</font></a><font face="times new roman,times" size="3">, or in person at one of the scheduled open casting calls in <span class="xn-location">Las Vegas</span>, <span class="xn-location">New York City</span> and <span class="xn-location">Miami</span>. </font></p><p><font face="times new roman,times" size="3">The search ends on <span class="xn-chron">November 17</span>. Ten finalists will be brought to <span class="xn-location">New York</span> in early 2011, and two winners of the final challenge will be chosen to join Wilhelmina&#39;s elite roster of models, fitness experts and professional and Olympic athletes. &nbsp;</font></p>]]>
      <![CDATA[<p><u><font face="times new roman,times" size="3">The Search</font></u></p><ul class="discStyle"><li><font face="times new roman,times" size="3">Ideal contestants are those who celebrate a healthy, active lifestyle</font></li><li><font face="times new roman,times" size="3">Open to men and women ages 18+</font></li><li><font face="times new roman,times"><font size="3">Entry fee: <span class="xn-money">$20</span></font></font></li><li><font face="times new roman,times" size="3">Applicants will enter online at (</font><a href="http://www.wilhelminamodelsearch.com/" target="_blank"><font face="times new roman,times" size="3" color="#6099e9">www.wilhelminamodelsearch.com</font></a><font face="times new roman,times" size="3">), by attending in-person casting calls, or by mailing in a full body shot</font></li><li><font face="times new roman,times" size="3">A panel of judges consisting of Wilhelmina talent scouts and editors from <em>Shape </em>and <em>Men&#39;s Fitness</em> will review all entries</font></li></ul><br /><p><u><font face="times new roman,times" size="3">The Promotion:</font></u></p><ul class="discStyle"><li><font face="times new roman,times" size="3">The search contest runs online from <span class="xn-chron">August 9, 2010</span> &ndash; <span class="xn-chron">November 17, 2010</span> (</font><a href="http://www.wilhelminamodelsearch.com/" target="_blank"><font face="times new roman,times" size="3" color="#6099e9">www.wilhelminamodelsearch.com</font></a><font face="times new roman,times" size="3">) &nbsp;</font></li><li><font face="times new roman,times" size="3">A series of three nationwide casting calls will take place </font><ul class="circleStyle"><li><font face="times new roman,times"><font size="3"><span class="xn-chron">September 25th, 2010</span> &ndash; <span class="xn-location">Las Vegas, NV</span> - &nbsp;The Olympia at the VITAMIN SHOPPE BOOTH </font></font></li><li><font face="times new roman,times"><font size="3"><span class="xn-chron">October 16th, 2010</span> &ndash;New <span class="xn-location">York, NY</span>- Wilhelmina Models Offices</font></font></li><li><font face="times new roman,times"><font size="3"><span class="xn-chron">November 7th, 2010</span> &ndash; <span class="xn-location">Miami</span>, NY - The Shore Club Hotel </font></font></li><li><font face="times new roman,times" size="3">Additional open calls will be held at Wilhelmina licensee offices in <span class="xn-location">Denver, CO</span>, &nbsp;Austin, TX and <span class="xn-location">Harrisburg, PA</span> </font></li></ul></li></ul><br /><p><u><font face="times new roman,times" size="3">Prizes:</font></u></p><ul class="discStyle"><li><font face="times new roman,times" size="3">Ten finalists chosen will receive a 2 night/3 day trip to NYC to participate in judging and finals party where the winners will be announced and more.</font></li><li><font face="times new roman,times" size="3">Grand Prize winners will receive a five year modeling contract with Wilhelmina Models, editorial features in respective issues of <em>Shape</em> and <em>Men&#39;s Fitness</em>, 4 night stay at Playa Grande Resort for two, a <span class="xn-money">$500</span> gift card to the Vitamin Shoppe and more.</font></li></ul><br /><p><font face="times new roman,times" size="3">THE WILHELMINA HOT BODY MODEL SEARCH is sponsored by The Vitamin Shoppe, TrimWater and Playa Grande Resorts.</font> </p>]]>
   </content>
</entry>
<entry>
   <title>Healthy Living Video Site Launches: NaturalNews.TV Hosts Green Living, Natural Health, and Healthy Foods Videos</title>
   <link rel="alternate" type="text/html" href="http://www.piercemattiepublicrelations.com/fitnessdivision/2010/08/healthy_living_video_site_laun.html" />
   <id>tag:www.piercemattiepublicrelations.com,2010:/fitnessdivision//8.3646</id>
   
   <published>2010-08-12T16:44:25Z</published>
   <updated>2010-08-12T16:47:00Z</updated>
   
   <summary>A new video sharing site, NaturalNews.TV, officially launched this week. The site serves up videos covering natural health, green living, exercise and fitness, holistic living, food and nutrition, environmental protection and other similar topics. Co-founded by Mike Adams, the editor...</summary>
   <author>
      <name>Pierce Mattie</name>
      <uri>http://www.piercemattie.com</uri>
   </author>
         <category term="Lifestyle Marketing" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.piercemattiepublicrelations.com/fitnessdivision/">
      <![CDATA[<font face="times new roman,times" size="3">A new video sharing site, NaturalNews.TV, officially launched this week. The site serves up videos covering natural health, green living, exercise and fitness, holistic living, food and nutrition, environmental protection and other similar topics. Co-founded by <span class="xn-person">Mike Adams</span>, the editor of NaturalNews.com, the video site has grown to over 7,000 members in its pre-launch phase, and it is expected to serve tens of millions of video views this year.</font> <p><font face="times new roman,times" size="3">As with other video sites, NaturalNews.TV is free to join and free to use. Members sign up with an email address and may begin uploading unlimited videos. All videos are screened and quality-rated by NaturalNews.TV staff members, and videos that don&#39;t meet the site&#39;s quality and content guidelines are declined.</font></p><p><font face="times new roman,times" size="3">Users browsing the site may view, rate, comment and share videos using Facebook and Twitter share buttons. Videos may also be embedded in web pages or email messages using the embedding code provided with each video.</font></p><p><font face="times new roman,times" size="3">&quot;We created NaturalNews.TV to give parents and adults an online video site focused on their interests without all the noise and pollution of more popular mainstream video sites,&quot; explains co-creator <span class="xn-person">Mike Adams</span>. &quot;We screen all our videos before they go live, ensuring the integrity of the viewing experience for our users. And we don&#39;t allow videos promoting violence or toxic chemicals.&quot;</font></p>]]>
      <![CDATA[<p><font face="times new roman,times" size="3">So far, users have uploaded videos on topics like food recipes, yoga and <span class="xn-person">Tai Chi</span>, healthy kids, health freedom, nutrition, organic gardening and more. Humorous videos have also been a hit on the site, including &quot;Bob from bp&quot; -- a puppet parody video featuring a new line of fish oil supplements from British Petroleum: </font><a href="http://naturalnews.tv/v.asp?v=AFCAF1A67B40EA3EDC5B62CDB59D3B19" target="_blank"><font face="times new roman,times" size="3">http://naturalnews.tv/v.asp?v=AFCAF1A67B40EA3EDC5B62CDB59D3B19</font></a><font face="times new roman,times" size="3"> </font></p><p><font face="times new roman,times" size="3">Unique to NaturalNews.TV is the automatic placement of user videos on the nearly 30,000 article pages of NaturalNews.com, a highly popular natural health news site reaching millions of readers each month. This keyword-based placement puts video playback windows directly into article pages of the same topic, so a video on nutrition would appear inside an article discussing nutrition, for example.</font></p><p><font face="times new roman,times" size="3">NaturalNews.TV is the Internet&#39;s first video sharing site focused on green living / healthy living.</font></p><p><font face="times new roman,times" size="3">New members may join the site at </font><a href="http://www.naturalnews.tv/" target="_blank"><font face="times new roman,times" size="3">http://www.NaturalNews.TV</font></a><font face="times new roman,times" size="3"> and begin uploading videos immediately. Sponsors interested in advertising on the site may learn more at: </font><a href="http://naturalnews.tv/Sponsorship.asp" target="_blank"><font face="times new roman,times" size="3">http://naturalnews.tv/Sponsorship.asp</font></a> </p>]]>
   </content>
</entry>
<entry>
   <title>Healthy Nutrition Communication w/ Tossed Salads</title>
   <link rel="alternate" type="text/html" href="http://www.piercemattiepublicrelations.com/fitnessdivision/2010/08/healthy_nutrition_communicatio.html" />
   <id>tag:www.piercemattiepublicrelations.com,2010:/fitnessdivision//8.3639</id>
   
   <published>2010-08-11T15:17:04Z</published>
   <updated>2010-08-11T15:21:08Z</updated>
   
   <summary><![CDATA[ Tossed, home of garden fresh salads, crepe wraps and sandwiches, today announced its lineup of wheat-free and gluten-free menu suggestions for customers. &nbsp;Consisting of over a dozen fresh, healthy salads including all three of Tossed&#39;s Signature Salads, Tossed&#39;s gluten-free...]]></summary>
   <author>
      <name>Pierce Mattie</name>
      <uri>http://www.piercemattie.com</uri>
   </author>
         <category term="Nutrition" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.piercemattiepublicrelations.com/fitnessdivision/">
      <![CDATA[<p><font face="times new roman,times" size="3"><img src="http://www.piercemattiepublicrelations.com/fitnessdivision/salad%20public%20relations.jpg" border="0" alt="salad%20public%20relations.jpg" title="salad%20public%20relations.jpg" width="354" height="354" /> </font></p><p><a href="http://www.tossed.com/" target="_blank"><strong><font face="times new roman,times" size="3">Tossed</font></strong></a><font face="times new roman,times" size="3">, home of garden fresh salads, crepe wraps and sandwiches, today announced its lineup of wheat-free and gluten-free menu suggestions for customers. &nbsp;Consisting of over a dozen fresh, healthy salads including all three of Tossed&#39;s Signature Salads, Tossed&#39;s gluten-free menu provides a welcome and diverse alternative for diners who suffer from gluten sensitivity, including those with celiac disease or wheat allergies*.</font></p><p><font face="times new roman,times" size="3">A growing number of Americans are avoiding gluten, the protein in wheat, rye and barley, because of an allergy or sensitivity. &nbsp;According to research studies, one in every 100 to 200 Americans is sensitive to gluten. &nbsp;Many of those with gluten sensitivity suffer from celiac disease, a life-long condition that causes an abnormal auto-immune response in the digestive tract to products containing gluten. &nbsp;In addition to severe gastric distress, celiac disease can stunt growth and weight gain in children; both adults and children with the disease carry a higher than average risk of lymphoma and other forms of cancer.</font></p><p><font face="times new roman,times" size="3">In addition to its broad variety of gluten-free chef-designed salads, Tossed also helps guests who prefer to make their own salads while following gluten-free guidelines. &nbsp;Tossed&#39;s &quot;Design Your Own&quot; salad alternative offers tips for making gluten-free salads from over 50 lettuces, toss-ins, chicken and seafood toppings, cheeses and dressings.</font></p><p><font face="times new roman,times" size="3">&quot;Tossed is pleased to be able to offer so many delicious and healthy choices to individuals who must restrict their gluten intake, or avoid gluten altogether. &nbsp;Between our Signature and &#39;Design Your Own&#39; choices, there are literally thousands of ways to enjoy a flavorful, gluten-free meal at Tossed,&quot; said <span class="xn-person">Eric Clark</span>, Chief Operating Officer of Tossed Franchise Corporation.</font></p><p><font face="times new roman,times" size="3">Tossed&#39;s gluten-free lineup includes eleven chef-designed salads: Caesar, Apple Walnut, Summer, Asian Chicken, BBQ Chicken, Southwest Blackened Chicken, Greek Salad, Cayenne Shrimp, Spinach, Garden and Cobb. &nbsp;All three of Tossed&#39;s Signature Salads also qualify as gluten-free:</font></p><ul class="discStyle"><li><font face="times new roman,times"><font size="3"><strong>Tuna Salad</strong>&mdash;Baby field greens, tuna salad (mixed with apples, dried cranberries and mayo), avocado, shredded carrots and cucumber with fat-free cucumber dill dressing.</font></font></li><li><font face="times new roman,times"><font size="3"><strong>Tossed Signature Salad&mdash;</strong>Baby field greens, roasted chicken, goat cheese, toasted almonds, mango, jicama, cucumber and dried cranberries with Tossed Vinaigrette.</font></font></li><li><font face="times new roman,times"><font size="3"><strong>Tossed Chef Salad (order without croutons)&mdash;</strong>Crisp hearts of romaine, bacon, smoked turkey, cheddar, apples, and hard-boiled egg with honey balsamic vinaigrette.</font></font></li></ul>]]>
      <![CDATA[<p><font face="times new roman,times" size="3">For complete nutritional information on all of Tossed&#39;s menu items, visit the Tossed website at </font><a href="http://www.tossed.com/" target="_blank"><font face="times new roman,times" size="3">www.tossed.com</font></a><font face="times new roman,times" size="3">. </font></p><p><font face="times new roman,times" size="3">*This menu is offered only as a &quot;guideline&quot; of suggested appropriate menu items for people who need a wheat-free, gluten-free restricted diet. &nbsp;Menu items and ingredients may change at any time. Staff may have not been necessarily thoroughly trained. &nbsp;We cannot guarantee that cross contamination may not occur. &nbsp;Not all locations have the same ingredients and methods of preparation. &nbsp;Ask your usual detailed questions to the restaurant manager and disclose if you have individual food sensitivities before you make a final decision. &nbsp;No responsibility is assumed by Tossed&reg; for any errors in labeling or changes in ingredients or prepared products used in recipes and menu items that are the direct or indirect result of the actions and activities of the suppliers, distributors, and purveyors of said ingredients and products.</font></p>]]>
   </content>
</entry>
<entry>
   <title>Fitness PR: Professional Tennis Training now Available to Public</title>
   <link rel="alternate" type="text/html" href="http://www.piercemattiepublicrelations.com/fitnessdivision/2010/08/fitness_pr_professional_tennis.html" />
   <id>tag:www.piercemattiepublicrelations.com,2010:/fitnessdivision//8.3621</id>
   
   <published>2010-08-05T19:32:03Z</published>
   <updated>2010-08-05T11:54:02Z</updated>
   
   <summary><![CDATA[ Televised tennis tournaments give tennis players around the county the incentive to improve their game -- especially in the summer season. &nbsp;And, with the US Open around the corner, players inspired by professional play will now have access to...]]></summary>
   <author>
      <name>Pierce Mattie</name>
      <uri>http://www.piercemattie.com</uri>
   </author>
         <category term="Fitness PR" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.piercemattiepublicrelations.com/fitnessdivision/">
      <![CDATA[<p><font face="times new roman,times" size="3"><img src="http://www.piercemattiepublicrelations.com/fitnessdivision/HalfHourPower.jpg" border="0" alt="HalfHourPower.jpg" width="200" height="200" /> </font></p><p><font face="times new roman,times" size="3">Televised tennis tournaments give tennis players around the county the incentive to improve their game -- especially in the summer season. &nbsp;And, with the US Open around the corner, players inspired by professional play will now have access to a key training tool leveraged by professionals such as the Bryan Brothers and <span class="xn-person">Melanie Oudin</span>. &nbsp;Half Hour Power, a resistance training program normally provided in private training sessions, is now available on DVD allowing all tennis players to train like a professional.</font></p><p><font face="times new roman,times" size="3">Developed by trainer and fitness expert <span class="xn-person">Howard Waldstreicher</span>, Half Hour Power is designed to give professional and recreational tennis players a competitive fitness edge. &nbsp;Half Hour Power was previously available only through one-on-one training with Waldstreicher, taking him around the country to work with professional tennis players. &nbsp;The increased travel and training schedule led Waldstreicher to launch Half Hour Power on a DVD featuring dedicated program followers including Association of Tennis Professionals (ATP) number-one doubles team <strong>Mike</strong> and <strong><span class="xn-person">Bob Bryan</span></strong> and Women&#39;s Tennis Association (WTA) American teen sensation <strong><span class="xn-person">Melanie Oudin</span></strong>. &nbsp;</font></p>]]>
      <![CDATA[<p><strong><font face="times new roman,times" size="3">The Program</font></strong></p><p><font face="times new roman,times" size="3">Half Hour Power on DVD is designed for recreational players, coaches and anyone who wants to get in shape to play a better tennis game. The 30-minute workout is a convenient and powerful fitness program aimed at developing a more explosive first step, quicker recovery and increased endurance. &nbsp;The DVD combines uniquely designed industrial rubber &quot;Power Bands&quot; with customized exercise routines to deliver multi-directional total body movements, high-intensity resistance training intervals, isometric core stabilization and core reactive training. &nbsp;</font></p><p><strong><font face="times new roman,times" size="3">Professionally Adopted</font></strong></p><p><font face="times new roman,times" size="3">Improved footwork, core strengthening and endurance are among the many benefits professional tennis players have seen with consistent application of the Half Hour Power program. Participation and referrals among professional tennis players recently led to Half Hour Power&#39;s official licensing by the United States Tennis Association (USTA).</font></p><p><font face="times new roman,times" size="3">&quot;We have been on the tour for a while now, and have done every type of workout that there is. But nothing compares to Half Hour Power. It is the truest workout for tennis we have found,&quot; agreed <span class="xn-person">Mike and Bob Bryan</span>. &nbsp; </font></p><p><font face="times new roman,times" size="3">Additional information and a video demonstration: </font><a href="http://www.halfhourpower.com/" target="_blank"><font face="times new roman,times" size="3">www.halfhourpower.com</font></a><font face="times new roman,times" size="3">.</font></p>]]>
   </content>
</entry>

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