Catering to the overweight, Downsize Fitness of Las Vegas and Chicago, is designed to not only drop those lbs, but to drop those insecurities as well.
It’s never been heard of…a place where skinny people aren’t welcome. Well, that’s a fact for Downsize Fitness, where in order to be eligible for membership, one must be at least 50 lbs overweight. In striving toward their weight loss goal of 50 lbs plus, once reached, a member of the gym is considered a graduate and can then begin working out elsewhere.
The gym’s main purpose is to create a comfortable atmosphere where a client doesn’t feel judged or sized-up…literally. It is exceedingly common for an overweight gym member to walk into a gym feeling intimidated and even more unmotivated when they are being out-jogged by a bunch of Jillian Michaels and Brock Lesnars. Downsize Fitness rids one of all those anxious feelings, along with a complementary consultation offered as motivation to get started immediately.
Do you think this is a clever marketing approach? Could this be considered discrimination, although it is intended to address a true issue for those looking to lose weight and regain a healthy lifestyle? Let us know @PierceMattiePR.
