As we are nearing the end of summer, we cannot believe how quickly this year has flown by. It feels like just yesterday that we were penning our business goals for the new year. Has your company reached all of the objectives you have set for it thus far? More importantly, do you have a clear picture of what you are launching, strategizing and gearing up for spring/summer 2011? Your PR plans should be assembled both with traditional media as well as a ramp up of your social media programs. Here is a just sneak peak of what we at Pierce Mattie have been up to this year!
Jewelry PR: Diamond Ideals in Destination Weddings
It’s another happy marriage for national bridal publication, Destination Weddings & Honeymoons, and Pierce Mattie PR client and established diamond retailer, Diamond Ideals. Gearing up for summer weddings with their June 2010 edition, the publication features a destination photo shoot in Puerto Rico that featured two elegant pieces by Diamond Ideals. To see the pictures go to: Diamond Ideals Featured in Destination Weddings
Beauty PR: It’s a Hit for JOICO
Press hits that is! From consumer publications like W, Glamour and InStyle to the trade hits in Modern Salon, The Colorist and Salon Today, our client JOICO (who is celebrating 8 years with our firm this year) has been having a very successful year in the press. See images of their coverage so far this year: JOICO Consumer and Trade Press
Fashion PR: 191 Unlimited on True Blood
Pierce Mattie Fashion PR client, 191 Unlimited, made its HBO debut on the highly popular vampire series True Blood last month on character Sam Trammell. Not only did the lead wardrobe stylist dress Sam in one of 191 Unlimited’s shirts, but she did it again in this past week’s episode with Joe Manganiello’s character, Alcide Herveaux. Sam also wore the same shirt in this episode as he did in July.
Plastic Surgery PR: Dr. Elliot Jacobs on the CBS Early Show
Pierce Mattie client and board-certified plastic surgeon, Dr. Elliot Jacobs, was recently featured on the CBS Early Show discussing important do’s and don’ts for anyone considering having liposuction. You can watch the clip here: CBS Early Show
Pierce Mattie's Trend Forecast for 2011 Vol. III
Vol. III of our trend forecast for 2010 with an outlook on 2011 has overwhelmingly become the most requested piece of information in our office! Some of our writers included; Cosmetic Cop; Paula Begoun, Handbag Guru; Ben Harnett and Jerry Ehrenwald from the International Gemological Institute on jewelry. This book is exclusive to the press only, if you work in media and have not yet received your electronic copy please let us know. To learn more go to: Pierce Mattie’s Trend Forecast
From Pierce Mattie’s Social Media Archives
Here are some of our blog posts we feel are worth a look:
• Can Social Media Increase Sales Through Feel Good Engagement?
• Transparent Social Media, Your Fake Rolodex & Followers Who Would Love to be Leaders.
• Do Smaller Beauty Brands Utilize Social Media Better Than Those That Are Well Known?
• Forget The Department Stores – Let's Go Direct To Consumer
Team Announcements
We’ve added new staff members to the Pierce Mattie PR team! Whitney Lanum joins us as an Assistant Account Executive; Jenna Rose as an Account Executive and Jamie Sylves as a Senior Account Executive. Welcome aboard!
Social Media
Be sure to stay updated with us at all times via our social media profiles:
• You can follow us on Twitter: @PierceMattiePR
• Read our blog: www.PierceMattiePublicRelations.com
• Join us on LinkedIn: www.LinkedIn.com/in/PierceMattie
• Become a fan on Facebook: www.Facebook.com/PierceMattiePR
