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Fitness PR: "The Situation" Launches a Fitness Video

Mike Sorrentino, aka "The Situation" from MTV's hit reality series The Jersey Shore is extending his 15 minutes of fame well into the holiday season of 2010. Known for his amazing abs (that he really enjoys showing off often), he and his brother Marc along with personal trainer Jon Manfe (otherwise known as The Unit), are releasing a fitness video that he says will get you ripped.

While "The Sitch" may be the butt of jokes for many, it's a pretty smart move to captialize on something that is often buzzed about. The question is, will The Jersey Shore be enough publicity to keep it selling well past the season's shelf life?

*Photo source: The Coast

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This page contains a single entry from the blog posted on August 16, 2010 11:48 PM.

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