With more than 3 million Americans suffering from celiac disease and other gluten allergies(1), TheGreenNut.org has teamed up with Simply Gluten-Free Inc. to offer unique gluten-free pistachio recipes created for the popular Web site's health-focused recipe section.  New recipes will be added monthly to help the nation's growing population of people with gluten allergies or intolerance live a healthy lifestyle while continuing to enjoy delicious and simple meals.

Continue reading "Pistachio-Filled Gluten-Free Recipes Now Featured on TheGreenNut.org" »

Wynn Resorts proudly debuts an all-new vegan culinary program, furthering their commitment to providing exceptional guest experiences.  Every fine dining and casual restaurant at Wynn and Encore now offers vegan menu items to cater to diners of various tastes and dietary preferences. As the first resort on the Strip with such extensive vegan offerings, Wynn remains on the cusp of a larger shift toward healthy eating.

The award-winning chefs at Wynn and Encore have designed exclusive vegan dishes that highlight vegetables and contain no meat or dairy. The chefs' skill and inventiveness are reflected in options that use naturally healthy ingredients such as tofu and quinoa in a number of vibrant, flavorful preparations. An array of exotic grains and vegetables impart natural earthiness, while coconut milk and vegetable purees lend creaminess to risottos and sauces.  

Special vegan dishes include fava bean puree with sauteed hon shimeji mushrooms, snap pea salad and aged balsamic vinegar at ALEX and the market chopped salad with avocado, carrots, celery, pumpkin seeds, edamame and tarragon vinaigrette at Society Cafe Encore. Hearty entree options entice vegan and non-vegans alike and include the summer vegetable gratin at Botero, risotto con verdure di stagione (risotto whipped with seasonal vegetables) at BARTOLOTTA Ristorante di Mare and Napoleon of savory tofu with ratatouille and fried eggplant at Tableau. The Country Club excites palates with a vegan version of their popular watermelon gazpacho with avocado, jicama, tomato, cucumber, cilantro and yucca crisp, while STRATTA offers whole wheat pasta primavera, a vegan take on the Italian-American staple. SW, Wynn's signature steakhouse, serves crave-worthy vegan dishes such as grilled royal trumpet mushrooms with creamy polenta and shallot balsamic sauce.

Wazuzu's vegan crunch roll with crispy asparagus, avocado, cucumber and arare; Okada's vegan cold soba noodle and Wing Lei's crispy tofu with sugar pea, water chestnut, carrot and bean sprout feature flavorful Asian ingredients. Decadent desserts such as blueberry cobbler with toasted almond ice cream at Sinatra and banana crepes with coconut ice cream and avocado mousse at SWITCH provide a sweet close to any meal.  

By introducing a wide variety of vegan options to all casual and fine restaurants, Wynn Resorts has found another way to ensure that every guest is wholly cared for and satisfied.

Tennis of yesteryear had such high profile players like Venus and Serena Williams, Andre Agassi, Monica Seles, Steffi Graf and Anna Kournikova. Sure Venus is still very much in the press (more so for her endorsements than tennis) and Roger Federer has begun to bring an interest back to the sport. But it appears that the game of tennis is making a comeback not as an instructional sport, but instead a fitness class with a focus on cardio.

Playing tennis has always been about form while the new cardio tennis classes focus on keeping the heart rate up, burning calories and hitting the ball (without having to go after the ones you missed!) The cardio tennis classes are taught as a group fitness class, as interval training and mimic all other fitness programs with a warm up and cool down. While there is no doubt you are bound to improve your tennis skills taking this class, you are bound to lose weight and get fitter faster than taking up traditional tennis.

Are you currently taking a cardio tennis class? 

This year yet another industry is finding themselves tied into fashion, as consumers find ways to show extensions of themselves...and that is through home furnishings and decor. We've seen fashion trends tied into home accessories (The Company Store, Color Block), making home luxuries a hot trend right now.

Continue reading "Lifestyle PR for the Home" »

The U.S. Food and Drug Administration today released two documents that outline steps to help chain restaurants comply with new federal nutrition labeling requirements.

"One of the most important things we can do when it comes to the nation's health is to provide simple basic information to the American people so they can make choices that are best for them and their family," said FDA Commissioner Margaret Hamburg, M.D. "The menu labeling program will help Americans get the facts about food choices that are available to them in restaurants and vending machines so they know what is in the food and can make healthier selections."

Section 4205 of the Affordable Care Act, signed into law in March 2010, set new federal requirements for nutrition labeling for foods sold at certain chain restaurants and similar retail food establishments. Establishments with 20 or more locations may be affected.

The documents released by the FDA today include:

• A draft guidance document describing implementation of certain provisions of the federal law. For certain restaurants and similar retail food establishments, these statutory provisions include posting the number of calories for standard menu items on menus and menu boards, providing additional nutrition information in writing, and posting clearly on menus and menu boards that such information is available upon request. These establishments also must post calorie information for self-serve items and foods on display.
• A final guidance document for industry regarding the effect of the new federal nutrition labeling requirements on state and local laws.

The draft guidance states that the FDA realizes that industry may need additional information and time to comply with the new provisions, and that the agency expects to refrain from enforcement action for a time period that will be provided in the guidance once it is finalized. The agency is interested in comments from the public on the appropriate length of this time period.

Today's actions are the latest in a series of steps toward FDA's implementation of the menu labeling provisions in the new law. On July 7, 2010, the FDA opened a docket for the public to submit comments on how the agency could best apply these provisions. On July 21, 2010, the FDA issued a notice explaining how restaurants, similar retail food establishments, and vending machine operators that are not subject to the new federal nutrition labeling requirements can elect to be subject to the federal requirements.

New York is known for being unconventional. In a time when a unique angel gets you the publicity, it's no surprise to hear of a vodka brand and fitness center teaming up to expand their reach. David Barton Gym and Svedka have partnered to create a fitness "cocktail hour" after its boot camp fitness classes.

While health conscious + alcohol doesn't sound like a true mix, it's working for the gym which looks to not only brand itself as the fitness location of choice, but as a place that people with a common lifestyle can come together and unwind from their daily stresses.Not only Fitness PR, but Lifestyle PR of sorts.

While the partnership (also at David Barton's Miami and Chicago locations) is only for the month of August, it will be interesting to see if memberships went up during this time...and if so, if serving alcohol at the gym will become a regular feature. What are your thoughts on this type of partnership?

*Photo Source: David Barton Gym

If you ever had trouble losing weight or desire to trim down on certain areas of your body- then Revolution is ideal for you. Revolution, a new dietary supplement, uses the highest ingredients in their most pure form to help improve your overall health and physique. Revolution Lifestyle is about creating high quality nutritional supplements in correlation to a healthy diet. The concept behind Revolution is defined as a “sudden, complete or marked change in something.”

Revolution offers four very unique supplements to amplify metabolism, suppress appetite, and increase exercise intensity. As a result, these supplements will help with trimming down the abdominal fat and creating a leaner physique when paired with a healthy diet and lifestyle.

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Have you ever dreamed of interning in New York for a fitness wellness PR firm but are not able to get off your college campus, which isn’t located in NY? Now you can!

Pierce Mattie PR is actively seeking Fall/Winter Social Media Interns to work remotely from their dorms. In years past our interns have gone on to be published authors, featured in the New York Times, received college credit and most importantly learned the ropes of fitness wellness social media from our in-house experts.

All Applicants Should:

• Be pursuing a degree in; Journalism, English, Public Relations or Marketing
• Able to spend at least five hours a week doing research and writing
• Be in their junior or senior year of college
• Have a strong interest in fitness wellness
• Understand the scope of online networking and social media
• Have strong writing and editing skills

• Writing blog posts, penned under your own name
• Twitter & FaceBook activity
• Adhere to a weekly conference call w/ our Corporate Communications Director

About Pierce Mattie PR Launched in 2001 by lifestyle editor and expert Pierce Mattie. Pierce Mattie PR remains the industry leader in communications for fashion, beauty, jewelry brands alike with growing divisions in home furnishings and lifestyle products. Executives at Pierce Mattie PR are noted for being high energy, hyper-educated, tech driven and very strategic with their media campaigns. Pierce Mattie publicists have won numerous awards.  

HOW TO APPLY - PLEASE EMAIL TO Shannon@PierceMattie.com RESUME & WRITING SAMPLES

As we are nearing the end of summer, we cannot believe how quickly this year has flown by. It feels like just yesterday that we were penning our business goals for the new year. Has your company reached all of the objectives you have set for it thus far? More importantly, do you have a clear picture of what you are launching, strategizing and gearing up for spring/summer 2011? Your PR plans should be assembled both with traditional media as well as a ramp up of your social media programs. Here is a just sneak peak of what we at Pierce Mattie have been up to this year!

Jewelry PR: Diamond Ideals in Destination Weddings
It’s another happy marriage for national bridal publication, Destination Weddings & Honeymoons, and Pierce Mattie PR client and established diamond retailer, Diamond Ideals. Gearing up for summer weddings with their June 2010 edition, the publication features a destination photo shoot in Puerto Rico that featured two elegant pieces by Diamond Ideals. To see the pictures go to: Diamond Ideals Featured in Destination Weddings

Beauty PR: It’s a Hit for JOICO
Press hits that is! From consumer publications like W, Glamour and InStyle to the trade hits in Modern Salon, The Colorist and Salon Today, our client JOICO (who is celebrating 8 years with our firm this year) has been having a very successful year in the press. See images of their coverage so far this year: JOICO Consumer and Trade Press 

 

Fashion PR: 191 Unlimited on True Blood
Pierce Mattie Fashion PR client, 191 Unlimited, made its HBO debut on the highly popular vampire series True Blood last month on character Sam Trammell. Not only did the lead wardrobe stylist dress Sam in one of 191 Unlimited’s shirts, but she did it again in this past week’s episode with Joe Manganiello’s character, Alcide Herveaux. Sam also wore the same shirt in this episode as he did in July. 

 

Plastic Surgery PR: Dr. Elliot Jacobs on the CBS Early Show
Pierce Mattie client and board-certified plastic surgeon, Dr. Elliot Jacobs, was recently featured on the CBS Early Show discussing important do’s and don’ts for anyone considering having liposuction. You can watch the clip here: CBS Early Show

Pierce Mattie's Trend Forecast for 2011 Vol. III
Vol. III of our trend forecast for 2010 with an outlook on 2011 has overwhelmingly become the most requested piece of information in our office! Some of our writers included; Cosmetic Cop; Paula Begoun, Handbag Guru; Ben Harnett and Jerry Ehrenwald from the International Gemological Institute on jewelry. This book is exclusive to the press only, if you work in media and have not yet received your electronic copy please let us know. To learn more go to: Pierce Mattie’s Trend Forecast

From Pierce Mattie’s Social Media Archives
Here are some of our blog posts we feel are worth a look:
• Can Social Media Increase Sales Through Feel Good Engagement?
• Transparent Social Media, Your Fake Rolodex & Followers Who Would Love to be Leaders.
• Do Smaller Beauty Brands Utilize Social Media Better Than Those That Are Well Known?
• Forget The Department Stores – Let's Go Direct To Consumer

Team Announcements
We’ve added new staff members to the Pierce Mattie PR team! Whitney Lanum joins us as an Assistant Account Executive; Jenna Rose as an Account Executive and Jamie Sylves as a Senior Account Executive. Welcome aboard!

Social Media
Be sure to stay updated with us at all times via our social media profiles:
• You can follow us on Twitter: @PierceMattiePR
• Read our blog: www.PierceMattiePublicRelations.com
• Join us on LinkedIn: www.LinkedIn.com/in/PierceMattie
• Become a fan on Facebook: www.Facebook.com/PierceMattiePR

It’s tough enough to motivate yourself to lose 10 pounds but Spencer Larson is going beyond that and is trying to motivate 20 million people to lose 10 pounds. Impossible? He doesn’t think so.

“Despite what people think, losing 10 pounds doesn’t have to be difficult,” he says. “I’m confident that once people realize this, lose the weight and get their friends involved, the idea will become contagious and spread.”

Larson, now an elite fitness trainer, is not unsympathetic to the struggles of losing weight. Less than 2 years ago, he was considered overweight at 205 pounds. Larson, like many Americans, worked a desk job during the day and then enjoyed relaxing on the couch in the evenings. Since then, he has lost 35 pounds and became inspired to help others do the same.

He co-created the 20 Second Fitness program, a high-intensity, anaerobic, interval-training program. Although the program only involves a four to 12 minute a day workout, he realizes that he can do more to help others lose weight.

Larson then started the 20 Million 10 Pounds Challenge in May of this year by launching the website http://20million10pounds.com. Here, visitors can sign up to accept the challenge to lose 10 pounds and receive tips and words of encouragement to help with the weight loss. The website also features his video series, “Off the Couch,” which showcases adventurous and fun ways to get active in any community. Some of his activities include bull riding, mixed martial arts training with a professional fighter, hiking and racing a triathlon.

“Wikipedia lists more than 400 activities that are considered sports – everyone can find something that they enjoy and are passionate about to keep moving and stay motivated,” explains Larson. “Getting off the couch is the first step to changing your life, your perspective and your weight.”

Continue reading "Fitness PR: One Man's Crusade to Get Rid of 200 Million Pounds" »