February 8, 2010

Nikki Beach Free iPhone App is in iTunes to Give Ultimate Relax to the Koh

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Nikki Beach, the world’s leading luxury entertainment and lifestyle group, announced their first lifestyle iPhone and iTouch application which is now for download in iTunes. Nikki Beach is the ultimate beach club concept that brings dining, fashion, music and entertainment together earning itself, as quoted by the London Observer, the undisputed reputation as being the

“The Sexiest Place on Earth”.

Nikki beach is coming with their latest trend and their own musical saga with this venture. You can even capture the latest Miami Beach aka Nikki beach music with this iTunes. The tracks are soothing and will give you ultimate relax even in their latest bungalow resort at Koh Samui Beach Resort.

It is here that you will find a unique blend of gorgeous people from all parts of the globe sharing languid afternoons and endless nights. Nikki Beach is world renowned for its surreal beauty and ambiance. It is one of the few places on the planet that champagne & cocktails at noon, accompanied by contemporary European delights & mood enhancing tunes, is a consistent reality. The Nikki Beach concept has transcended its international venues, and grown into a lifestyle company, complete with marketing and public relations divisions, special events coordination, a VIP card and concierge program, a fashion line, Nikki Beach Clothing, debuting its first collection at the 2009 Cannes Film Festival, a music label, Nikki Beach Music, an exquisite publication covering everything jet set, Nikki Style Magazine, and boutique hotels and resorts. Now they are trying to continue their trend in Thailand Beach resort at Nikki Beach Koh Samui Bungalow Resort. You will feel relaxed while listening to those tracks while grabbing the beauty of white sandy beaches and coral reefs of lovely Thailand Beaches.

For more information on Nikki Beach Thailand, visit nikkibeachThailand.com/.

 

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February 4, 2010

DIET COKE AND HEIDI KLUM INSPIRE WOMEN & THEIR FAMILIES TO LEARN THE HEART TRUTH

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Diet Coke and Heidi Klum are joining forces once again.  For the third consecutive year Diet Coke is partnering with Klum and the National Heart, Lung, and Blood Institute (NHLBI) in a national heart health awareness campaign called The Heart Truth. To bring heart health into the spotlight during February, American Heart Month, Diet Coke will distribute special limited-edition packaging in support of the campaign.  For her part, Klum will return to the runway for the Diet Coke sponsored Red Dress Collection Fashion Show on February 11, the popular kick-off to Mercedes-Benz Fashion Week in New York.    The Heart Truth movement is near and dear to my heart, and I’m honored once again to join Diet Coke as their ambassador for the program,” said Klum.  “This year I want to inspire even more women and their families to make choices that promote stronger, happier and healthier hearts.”  Diet Coke packaging will have a new look in February. The limited-edition packaging will graphically depict one person’s journey from heart health awareness to empowerment to advocacy.  The Heart Truth’s Red Dress logo will also appear on more than 6 billion packages of Diet Coke throughout the year.   The Heart Truth campaign celebrates healthy lifestyle choices, which have become increasingly important to Diet Coke consumers.  In the third year of our partnership with the NHLBI, we are proud that we can continue to play an important role in this educational conversation,” said William White, Brand Director, Diet Coke North America.  “One of the tips from NHLBI is to maintain a healthy weight. Incorporating regular physical activity into your routine is an essential approach to maintaining a healthy, balanced and active lifestyle. And with no calories and great taste, Diet Coke is not only an excellent choice for managing calorie intake, it also provides refreshment and hydration that helps our consumers be their best throughout the day.”             The Heart Truth campaign has helped raise awareness that heart disease is the #1 killer among women to nearly 70 percent compared with 34 percent in 2000 before the campaign was first introduced. Taking the Message on the Road            Diet Coke will bring The Heart Truth messages to consumers at a unique pop-up event in Los Angeles.  The event will draw people by providing a fun experience where visitors will receive advice from registered dietitians and other health experts on diet, staying active and being heart healthy.  Free heart screenings will also be available.  More information will be available on DietCoke.com. Promotions and AdvertisingDiet Coke will continue to spread The Heart Truth message through national print, television and online advertising support.  Print ads will run in major magazines, including Essence and Ebony, while the television ads will appear on high-profile shows, such as “American Idol,”  the Vancouver 2010 Olympic Winter Games and The Academy Awards®.  Additionally, digital integration will be included on Yahoo! Shine, People.com and Lifescript.             Consumers who “Dare to Be Inspired” can find daily encouragement for staying heart healthy on DietCoke.com.  For the month of February, DietCoke.com will provide daily heart health tips as well as ways to get involved in The Heart Truth.   About The Coca-Cola Company            The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with nearly 500 sparkling and still brands. Along with Coca-Cola, recognized as the world’s most valuable brand, the Company’s portfolio includes 12 other billion dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, POWERADE, Minute Maid and Georgia Coffee. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of nearly 1.6 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our Web site at www.thecoca-colacompany.com. About The Heart Truth CampaignThe Heart Truth® is a national awareness campaign created by the National Heart, Lung, and Blood Institute (NHLBI), part of the National Institutes of Health, U.S. Department of Health and Human Services (HHS), that warns women about their #1 health risk—heart disease, and the need to take action against its risk factors.  The centerpiece of The Heart Truth is the Red Dress, which was introduced as the national symbol for women and heart disease awareness in 2002 by NHLBI.  The Red Dress® reminds women of the need to protect their heart health, and inspires them to action. For more information, visit www.hearttruth.gov.
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February 1, 2010

Santa Barbara Wine Company Launches New Line of Artisan Wines

Santa Barbara is often referred to as the "American Riviera" – a place that conjures up images of waves, spas, beachfront dining and, of course, the perfect glass of wine.  Wine lovers looking for the fresh, modern style of Santa Barbara County will be delighted with these high-quality, luxurious wines.

Santa Barbara County has joined Napa and Sonoma as one of California's most prestigious wine regions. "This is the most exciting place in the world to be growing grapes," says Don Ackerman, General Manager Central Coast Vineyards for Santa Barbara Wine Company. "Our climate and our soils are proving to be ideal for Pinot Noir and Chardonnay. For a relatively young region we are already producing great wines, and the potential in our vineyards clearly points to a tremendous future," he added.

The Santa Barbara Wine Company wines come from two exceptional vineyards situated on the Central Coast. In the Los Alamos subregion of Santa Barbara County, the Cat Canyon Vineyard provides the backbone for the Chardonnay. The vineyard's cool climate, combined with sustainable farming practices, produces vibrant, fruit-driven Chardonnay. This wine is crafted in a refreshing style, with limited oak treatment and minimal malolactic fermentation, and retails for $17.

The Santa Barbara Wine Company Pinot Noir is sourced entirely from the North Canyon Vineyard, which is located adjacent to one of the most famous vineyards on the Central Coast, Bien Nacido. The Cuyama River runs alongside the vineyard, and, with its maritime influence from the Pacific Ocean, the vineyard produces elegant and expressive Pinot Noir. The wine offers vibrant strawberry and cherry aromas with racy acidity, making this a very food friendly Pinot Noir, which retails for $20.

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January 29, 2010

Hard Rock Hotel Singapore Opens at Resorts World Sentosa

 

Opened in January 2010, the 49-hectare Resorts World Sentosa is Singapore's first integrated family resort destination, complete with Southeast Asia's first and only Universal Studios theme park, the world's largest Marine Life Park, six unique hotels offering 1,800 rooms, more than 60 dining outlets and a casino.

Hard Rock properties offer stylish and contemporary design, unparalleled service and the thread that unites them all - music. The properties are situated in resort destinations with unique character and tourist appeal as well as in urban gateway cities. Hard Rock Hotels cater to the evolving and distinctive needs of today's experienced, modern travelers, who seek a reprieve from traditional, predictable properties, whether for business or leisure travel. 

"The highly anticipated Hard Rock Hotel Singapore is a welcome addition to the Hard Rock Hotel portfolio," says Hamish Dodds, President and Chief Executive Officer, Hard Rock International.  "This development and our relationship with Genting Group and Resorts World complement Hard Rock Hotel's expansion strategy in premier locations worldwide, and will serve as a perfect backdrop for the continued growth of Hard Rock's portfolio."

The Hard Rock Hotel Singapore, a nearly $223 million venture, is one of six unique destination hotels at Resorts World Sentosa, which include Festive Hotel, Crockfords Tower, Hotel Michael, Equarius Hotel and Spa Villas. The hotel offers 360 keys (including nine suites and 351 rooms), modern conference facilities with 26 meeting rooms and Asia's largest column-free ballrooms with seating for 7,300 guests.  Featuring the latest in audio-visual equipment, the ballroom will be an ideal venue for concerts, seminars, performances and banquets and can be further subdivided into smaller ballrooms or separate conference halls for more intimate affairs.  The Rock Pool, a quintessential Hard Rock element, is a focal area for both music and relaxation, as well as a social gathering place.

The Hard Rock Hotel guest rooms incorporate Hard Rock's tradition of providing luxury, quality service and amenities with a distinctive music edge.   A retreat for chic jet-setters, Hard Rock Hotel Singapore is also the perfect family destination.  Deluxe twin rooms can accommodate up to five guests, with an extra pull-out bed for kids.

The hotel offers destination dining venues and high-energy bar locations providing both locals and hotel guests a place to see and be seen. Starz Restaurant, a stylish modern restaurant designed in contemporary style, offers a relaxing al fresco dining area overlooking the Rock Pool.  Inspired by the healthy and energetic lifestyle of Singapore, the restaurant's buffet-style dining with live cooking stations complements an A la Carte menu with the culinary flavors of Morocco, Europe, Middle East and Australia.  The Rock Bar, located on the second level of the hotel, is a trendy lounge and bar complete with a DJ spinning rock and techno music.  The menu features a selection of premium wines, liquors and champagnes, as well as Hard Rock's famous cocktails.  Finally, the award-winning Rang Mahal Group's latest dining concept of Indian cuisine is housed at the Hard Rock Hotel Singapore.  With the dining mood and decor inspired by the colorful celebrations of India using vivid colors and ethnic Indian instruments, the stylish restaurant pays tribute to "a celebration of Indian cuisine" with its menu highlighting classical Indian favorites as well as new, trendy dishes that embody the new generation of fusion flavors.

Chief Executive Officer of Resorts World Sentosa, Mr. Tan Hee Teck said, "We are excited to welcome our guests to the renowned Hard Rock Hotel in Singapore.  As a family destination with two of Asia's largest attractions, Universal Studios Singapore and the Marine Life Park, we believe that Hard Rock Hotel adds not only sizzle to our appeal, but excitement to accommodation options in the region.''   

"The Seminole Tribe of Florida is excited about the opening of our newest Hard Rock development in Southeast Asia," noted Jim Allen, CEO of Seminole Gaming and Chairman of Hard Rock International. "It's a testament to the brand that we have such incredible strategic partners and ample opportunity for global growth in emerging locations."

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January 28, 2010

Sports Website Launch: A Return to Tennis Whites, Easier Navigation, Eye-Catching Photography

TENNIS.com has unveiled a new look with a redesign that boasts more white space and is cleaner and easier to navigate, while still highlighting new features, weekly podcasts, and eye-catching photography.  The new look of the website follows last year's forward-looking redesign of TENNIS Magazine, recently honored by Folio Magazine with two prestigious Ozzie Awards, for excellence in magazine design.

"The redesign of TENNIS.com represents a return to tennis whites, so to speak, with a cleaner look and intuitive navigation," says James Martin, editor-in-chief of TENNIS.com. "As the sport's main online portal, the new-and-improved TENNIS.com showcases our breadth and depth of exclusive content, from new features like our weekly podcasts to breaking news, analysis and comprehensive instruction, fitness and equipment coverage.  Just as importantly, our new design will serve as the ideal platform to further expand TENNIS.com's footprint in the digital space and to help us remain the leading source for all things tennis."

From a visual perspective, the use of more white space allows TENNIS.com to better showcase its comprehensive editorial content and advertising partners.  As for content, the site has introduced a new daily gossip column, The Daily Spin, and expanded its photo galleries to highlight the fashion and passion of the pro sport.  Users can take advantage of the site's exclusive new Racquet and Shoe Finder feature to search for equipment based on criteria such as brand, price, weight and length. In addition, the site will continue to present live scores, TV listings, rankings, and web extras offering in-depth coverage on instruction and fitness specific to tennis players.  

About Miller Publishing Group: MPG publishes TENNIS Magazine and SMASH Magazine. TENNIS, published 8 times annually, is the world's largest tennis title, with a circulation of more than 600,000. MPG also owns TENNIS.com, the world's leading tennis website.

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January 27, 2010

Spa & Resort Communications: Borgata Looking to Find the Ultimate Rock n' Roll Romance

Couples of rockstar status ready to take their relationship to the next level can do so this Valentine's Day at Borgata Hotel Casino & Spa in Atlantic City.  Whether the road to happiness has been a rocky one, or the duo's journey reads like a steamy romance novel, what better place for soul mates to share their love for each other than at Borgata Hotel Casino & Spa on Valentine's Day.  Lovebirds looking to take the matrimonial leap are invited to share their love story for a chance to win the "Ultimate Rock n' Roll Wedding."  One lucky couple with the most rockin' story will receive a once in a lifetime wedding on February 14th at Borgata's premier rock haven, Gypsy Bar. The wedding to remember will be officiated by Rock and Roll Hall of Fame legend and founder of Run-D.M.C., Rev Run.

The winning couple will receive the ultimate rockstar treatment at Borgata. The generous prize package will include a bachelor party for the groom at MIXX nightclub, and a bachelorette party for the bride at mur.mur with entertainment provided by Borgata Nightlife's premier DJ talents Samantha Ronson (mur.mur), DJ MOS and DJ KISS (MIXX), on Saturday, February 13th. On Sunday, the future Mr. and Mrs. will enjoy pampering at The Salon and The Barbershop and pre-wedding access to KID ROCK's performance at the Borgata Event Center for the dynamic duo and up to 12 of their guests. Following the concert, it's off to Gypsy Bar for a late night wedding ceremony with all the trimmings, including a personal photographer, custom cake by Executive Chef Thaddeus Dubois and a most memorable ceremony presided over by Rev Run. Before heading off to the honeymoon suite, the happy couple will enjoy a post-ceremony celebration at MIXX nightclub for the official KID ROCK concert after-party with musical performances by Rev Run and DJ Ruckus.

Couples must enter their submissions online at www.borgatanightlife.com. Complete details on the Ultimate Rock n' Roll Wedding contest, including the prize package components, can be found at http://tinyurl.com/yax3mga.

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January 26, 2010

Diet & Wellness PR Suggestions for GlaxoSmithKline's alli

In the last week GlaxoSmithKline has had a PR crisis on their hands as the story broke that counterfeit alli, the over the counter weight loss drug, was being sold on eBay. While many times counterfeit anything is made to be similar to the real thing, there is one major difference with the counterfeit diet pill: it contains sibutramine. Sibutramine is something that is typically the ingredient in Dr. prescribed weight loss medications, therefore it can be dangerous to the health of those who unknowingly take it.

GSK has already begun to take steps to warn the public by the alert posted on their main website. They are working closely with eBay to deal with this issue and news outlets are beginning to spread the story.

Here are some PR suggestions to what other things they need to do during this time:

Continue reading "Diet & Wellness PR Suggestions for GlaxoSmithKline's alli" »

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January 23, 2010

Romance Abounds at Top Ranked St. Lucia Resort

Couples seeking romance and a Caribbean vacation do not have to reserve it only for Valentine's Day or weekend this year. The award-winning and eco-friendly luxury Windjammer Landing Villa Beach Resort has announced the entire month of February will feature their "Valentine's Day Romance Escape" with last minute savings of 40 percent -- rates starting at $239 per night per couple based on double occupancy -- from February 1-28, 2010.* Couples will receive a bottle of champagne upon arrival and chocolate dipped strawberries.

Plus the luxury Caribbean resort is celebrating its 20th Anniversary throughout 2010, so couples will receive a 20 percent discount on spa services at the pampering Spa Serenity; 20 percent discount on a romantic sunset cruise plus a FREE night for anyone celebrating their 20th anniversary. The 20th promotion needs to be mentioned when making reservations.

Cupid will pierce couples hearts with romance at this stunning one-of-a-kind resort that is designed like a Mediterranean village and features sunset view luxurious accommodations in a lush private setting. Windjammer Landing Villa Beach Resort is a premier property, set on a crescent-shaped, white-sand beach with stunningly designed and appointed villas, many with private pools, and suites spread among 60 exotic and flowering acres on the verdant island of St. Lucia. Windjammer Landing is the perfect retreat for couples and anyone seeking top-level service and amenities.

"Windjammer Landing Beach Villa Resort caters to couples looking for a romantic escape, where special desires are executed flawlessly," notes Anthony Bowen, Windjammer Landing managing director. "February is the perfect time for couples to reconnect and to find romance in paradise, as well as stretch their budget by saving 40 percent with our new 'Valentine's Day Romance Escape.'"

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January 22, 2010

The Montenegro Method 30-Minute Super Bowl Halftime Workout: Enjoy the Food, Watch the Game and Burn Some Calories!

The Snack Food Association (SFA) reports that Super Bowl fans consume 11 million pounds of potato chips and 3.8 million pounds of popcorn each year — but don't let these stats get you down. On February 7, while everyone else loads up on potato chips, pizza and beer, sneak away during halftime and try Marta's 30-minute Super Bowl Halftime Workout."I designed the Super Bowl Halftime Workout because it's simple, and anyone — including families, roommates, or couples — can burn a quick 120 calories during halftime," said Marta Montenegro, editor-in-chief of SOBeFiT Magazine and creator of the upcoming fitness DVD series MM21, available for purchase in March. The 30-minute Super Bowl Halftime Workout consists of moves and circuits that work several muscle groups for an efficient strength/cardio workout. However, equally as important is the food we consume. Marta advises to watch portions, and replace foods like potato chips and dips with veggies and low-fat or Greek yogurt dips. And try popcorn minus the oil and butter; instead, sprinkle with chocolate powder or cinnamon for a sweeter taste. "You're likely to eat more than half your daily food intake during Super Bowl Sunday, so get creative in the kitchen," continues Marta. "I make whole-wheat pizza with veggies and top with chicken for lean protein, and serve light beer to guests, if they don't mind."This total body workout should be repeated three times for a total of 21 minutes. After each circuit, take a three-minute break and then repeat two more times. Total workout: 30 minutes.1. Burpees (1 minute):      a. Start in frog position, then kick legs back      b. Return to frog and jump upward      c. Land softly with knees slightly bent  2. Knee Raises (1 minute)  3. Squats with Pulses (1 minute):      a. From standing position, go down and squat      b. Keep chest up, back straight, and knees at a 90 degree angle from floor      c. Hold at the bottom for 5 short pulses  4. Knee Raises (1 minute)  5. Push-Ups (1 minute):      a. Palms should be flat on floor and shoulder-width apart      b. Keep back straight  6. Knee Raises (1 minute)  7. Walking Lunges (1 minute):      a. Keep body upright, don't lean forward      b. Back knee should be close to the ground

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January 20, 2010

'Celebrity Fit Club: Boot Camp' Returns for a 7th Season With a Star-Studded Cast

Fitness Marketing:

As America embarks on a New Year full of resolutions to lose weight and make tough life changes, VH1 celebrates the new decade with a fresh season of "Celebrity Fit Club: Boot Camp." This season boasts a cast full of pop culture personalities ready to bare their bodies and souls as they dig in for the most grueling fitness program on television – designed to help them drop not only their flab, but also their emotional baggage. At the end of eight weeks, they will be lean, mean, Fit Club machines ready to face the world and show off their new hard bodies. "Celebrity Fit Club: Boot Camp" premieres on VH1 Monday, February 8 at 9:00 PM*. Battling the bulge this season are legendary R&B bad boy Bobby Brown, Jay McCarroll (winner of "Project Runway", Season 1), KayCee Stroh ("High School Musical"), dancer and choreographer Kevin Federline, former "Baywatch" babe Nicole Eggert, Sebastian Bach (Former lead singer of Skid Row), actress Shar Jackson ("Moesha"), and infamous "Bad Girl" Tanisha Thomas ("Bad Girls Club", Season 2). The cast will be broken into two teams, competing for $200,000 in cash and prizes and the individual celeb who drops the most weight will win $50,000 in prizes.

Continue reading "'Celebrity Fit Club: Boot Camp' Returns for a 7th Season With a Star-Studded Cast" »

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