February 3, 2012

Pierce Mattie Hair Removal Beauty PR Client Featured in Glamour Magazine

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Pierce Mattie PR Client No! No! Hair was featured in Glamour Magazine. If you’re working on a hair removal story be sure to give our Pierce Mattie beauty PR team a call at 212-243-1431 or follow us on Twitter @PierceMattiePR and FaceBook.

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February 2, 2012

Beverage Public Relations: Health & Wellness with Yogi Tea

Warm up your winter!  There is nothing akin to bubble baths, candles, and a cup of delicious, yet calming tea at the end of your day to unwind and relax before getting some shut-eye for the night.   I was never too keen on my herbal tea preference until Yogi Tea was brought to my attention.

Although we are no longer infants, we seem to still cling to our child-like ways.  What says relaxation more so than soaking in a hot bath with hot liquid (now tea and no longer milk) running through your inner pipe works?  I cannot contrive a greater scenario. 

Yogi Tea proposes a wide variety of teas with many different, delightful flavors, each while serving a different purpose.  Do you yearn for a tranquil something to sip on?  Or perhaps you want to recharge your batteries in the a.m. and aren’t so partial to coffee.  (Neither am I!) 

 

Yogi Tea’s innovative, interactive website prompts you to make an initial decision with choosing your tea first by choosing either: mood, flavor or purpose.  By choosing mood, Yogi Tea asks, “how would you like to feel today?”  By choosing flavor, Yogi simply asks, “what flavor would you like to enjoy?”  And lastly, by choosing purpose, “what benefit would you like from your tea?” is asked to further discover your desires. 

Check out Yogi Tea’s colossal, flavorful selection!  Benefit your life or simply your taste buds! Is this your cup of tea?  (No pun intended!)  If you've tried Yogi Tea tweet us @PierceMattiePR.  

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February 1, 2012

Alternative Wellness Public Relations: Hyland's - A Homeopathic Way of Life

With its unique method and approach to treating disease, Hyland’s provides natural remedies for every member of the family, from the infant to the elderly.  Stringent preparation, on top of a century’s worth of homeopathic practice, Hyland’s health care remedies are endless. 

Hyland’s manufactures products for each of the following categories:  Stress/Sleep, Baby, Children’s Health, Pain Relief, Women’s Health, Digestion, Cough/Cold, First Aid, Seasonal Allergies, Skin, Topicals, Kits, Cell Salts, and Single Remedies. 

Sleep deprived from stress and anxiety?  Try Hyland’s Insomnia.  Rid yourself of worry and restlessness, with no risky side affects.  This product is safe for adults and children. 

Has that pulsating headache returned? Not an aspirin enthusiast?  Check out Hyland’s Migraine Headache Relief.  This all-natural formula is free of aspirin, acetaminophen and caffeine. More partial to topicals than tablets?  Can’t seem to escape that grating leg cramp?  Try Hyland’s Leg Cramp Ointment. Night or day, rain or shine, Hyland’s ointment temporarily relieves cramp symtomps of the leg and calf. These are only a few of the myriad remedies Hyland’s has to offer. (Shannon swears by Hyland's teething tablets! It's the only way she kept her sanity when each of her 4 sons were teething.)

Are you into holistic healthcare?  Have you checked out any of Hyland’s products?  What are your thoughts?  Let us know @PierceMattiePR.  

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January 31, 2012

Chocolate Luxury Public Relations: La Maison Du Chocolat for Valentine's Day

Ganache, pralines, and truffles. Éclairs, macaroons, and tarts. Is your mouth watering yet?

Making mouths water for the last 35 years, La Maison Du Chocolat originated in Paris and now has boutiques in Cannes, London, New York, Tokyo, and Hong Kong, and an online boutique that delivers in Canada, the United States, all over Europe and Japan.

When taking pleasure in a delicacy from La Maison Du Chocolat trying the Chocolate Éclair is a must. What can be better than chocolate and a pastry? And don’t forget the Ganache with Orange Liquor Mousse – the dark chocolate melts in your mouth.

The online boutique has chocolates for everyone from $8 pieces, truffle assortments for $96, to extravagant boxes, like their Concorde Hatbox, for $290.

Not that anyone ever needs an excuse to buy chocolate but if you do, Valentine’s Day is coming up and that is definitely a holiday to celebrate the love of chocolate. Give someone you care about a box of chocolate that they will never want to finish.

What is your favorite chocolate? Let us know @PierceMattiePR

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January 30, 2012

Hard Gain Diet: The Other End of the Fitness Spectrum

There are a multitude of diets for people that are looking to get in shape. Many try to find the one that is going to be easiest or will produce results the fastest. A diet is a hard thing to do because a lot of us lack the motivation to do it because it is easier to remain idle. Besides, we aren’t that out of shape anyway right? The hardest diet isn’t probably what you are imagining. Some people actually need to gain weight to get in shape.

For a few people that are genetically "cursed" gaining weight can be nearly impossible. You might think it is as easy as just eating a lot and that may be true, but there is more to it than that. Nutrition is a major part of any diet, but for hard gainers it is even more essential. The Hard Gainers Guide have dedicated themselves to helping those not blessed with the ability to gain mass fast.

As a hard gainer eating is the most important thing you can do. You need to be taking in more calories than you are burning. More importantly however, is what you are eating. If you are serious about gaining weight and getting healthy you must intake the building blocks of muscle: Protein, carbohydrates and fats. For details check out the basic and advanced nutrition guides. The Hard Gainers Guide also provides a complete meal plan to get you on your way to achieving results.

Of course having a good workout plan is also a part of gaining weight and converting food into muscle. Hit the gym with a workout plan or maybe a home gym is right for you. For specific questions visit www.hardgainersguide.com.

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January 27, 2012

Diet & Nutrition PR - Research Study Ranks Antioxidant Value of Nuts: Walnuts Top List

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A new study by University of Scranton Chemistry Professor Joe Vinson, Ph.D., published in The Royal Society of Chemistry's journal Food and Function online on Dec. 21, 2011, shows nuts pack a healthy punch and ranks walnuts at the top for having both more healthful antioxidants, called polyphenols, and a higher antioxidant potency than the other nuts analyzed.

Dr. Vinson's study evaluated nine types of raw and roasted nuts and two types of peanut butter to assess the total amount of polyphenols found in each, as well as the polyphenols' expected ability to inhibit oxidation of lower density lipoproteins, often referred to as "bad cholesterol." His study found that walnuts had the highest levels of antioxidants and that the quality, or potency, of antioxidants present in walnuts was highest among the nuts.

"Walnuts rank above Brazil nuts, pistachios, pecans, peanuts, almonds, macadamias, cashews and hazelnuts," said Dr. Vinson. His study also found that total polyphenols in peanut butter were considerably lower than roasted peanuts, but the difference was not statistically significant.

Dr. Vinson's study also analyzed the daily consumption of nuts in both the United States and European diets. His research shows that nuts account for barely eight percent of the daily antioxidants in the average person's diet.

Continue reading "Diet & Nutrition PR - Research Study Ranks Antioxidant Value of Nuts: Walnuts Top List" »

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January 26, 2012

Pierce Mattie Green Organic Beauty PR Client Featured in Prevention Magazine

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Pierce Mattie PR Client John Masters Organics was featured in Prevention Magazine. If you’re working on a beauty story be sure to give our Pierce Mattie beauty PR team a call at 212-243-1431 or follow us on Twitter @PierceMattiePR and FaceBook.

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January 25, 2012

Pierce Mattie PR Now Hiring: Senior Account Executive

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Job Description

  • Plan and execute client activities in a timely, efficient and high quality manner under the direction of an Account Director
  • Keep client programs on track and ensure all deadlines are met
  • Develop and edit written materials including press releases, online materials and general client correspondence
  • Execute media relations efforts including media list development, pitching and developing strong ongoing relationships with the media
Desired Skills & Experience
  • Minimum four years of professional experience required, agency experience preferred.
  • Strong written and verbal skills, confident style in communicating with clients, and a proven ability to effectively organize and manage multiple tasks
  • Solid client relationship and critical thinking skills
  • Strong understanding of public relations concepts, tactics and media relations.
  • Independence and autonomy with respect to their responsibilities and exhibit a deep understanding of the clients, accounts and industry
  • Strong editorial relationships in the beauty arena
  • Ability to work well with others in both team and independent environments, as well as motivate junior staff
  • Positive, professional, and flexible attitude that lends itself to quality client service
Send resume to: Sonya@PierceMattie.com
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January 24, 2012

Fitness PR: Anytime Fitness CEO Admits “Working Out Sucks!”

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“Working out Sucks!” is probably the last thing you’d expect the CEO of the world’s largest fitness franchise to say in the midst of a national obesity crisis, and yet it’s the self-proclaimed title of a new book co-written by Anytime Fitness CEO and co-founder Chuck Runyon.

Working Out Sucks! (And Why It Doesn’t Have To): The Only 21-Day Kick-Start Plan for Total Health and Fitness You’ll Ever Need (published by Da Capo Lifelong Books) hits bookstores nationwide on Jan 3, 2012 with 100 percent of the book’s proceeds going to Limbs for Life -- a nonprofit organization that provides fully functional prosthetic care to individuals who can’t afford it.

“This is more than a book, this is a deprogramming effort,” said Runyon. “For too long we’ve been brainwashed by unhealthy habits, destructive attitudes, and misinformation about health. I’m here to offer a no-b.s. way to get back on track.”

Check out the book trailer here: http://www.youtube.com/watch?v=ckp47vIYJrY

Continue reading "Fitness PR: Anytime Fitness CEO Admits “Working Out Sucks!”" »

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January 23, 2012

Ditch Your Boring Workout Routine and Get Results with CrossFit

As we pass through each year, workout programs seem to come and go. We are watching for the newest workout to keep our bodies healthy. One claims to have the newest “technology” to help us get the lean, firm body that we have been trying to achieve for years (at least that is what we tell ourselves). They become the latest fad, everyone buys into it and then it dies out. Why?

The biggest factor in succeeding with fitness goals is if you have someone to support you, to do it with you or at least motivate you so you don’t give up. CrossFit is the latest trend for people who are trying to get in shape and it has the makings to stick around for a long time.

CrossFit is a strength and conditioning program. Police academies, military operations and professional athletes around the world use the program. It is not a specialty program but provides broad and general strength training to the individual. You might be thinking that sounds hard, and you won’t be the only one. Many people are afraid of CrossFit because it sounds hard. The makers of the program figured out whether you are an athlete or an elderly person trying to stay in shape, you don’t need a different workout you just need different degrees.

The CrossFit program is scalable to the individual so that each person can come in at any level and they will meet you where you are. The thing that makes many users successful is they can sign up for classes (all over the country) and become part of a group who are all striving for the same goal. CrossFit uses many everyday movements and no exercises are the same so it never gets boring and you aren’t putting too much stress on your joints. It is a great way to finally reach your fitness goals and make some new friends along the way.

Just because it is scalable to you, it is still a workout routine. You aren’t going to get in shape without work. To ensure that you are ready to take on the program check out CrossFit’s getting started guide. Have you tried CrossFit? Tweet us @PierceMattiePR.

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