Fashion PR division of Pierce Mattie Public Relations, A Fashion Public Relations. Fashion publicity, promotion marketing firm

JOICO sponsors Michael Angel Fashion Show

2008-09-05T21:17:43Z

It all started 3 weeks ago – the poles were set in place and the ominous white tents were raised – Fashion Week is here again! I was lucky enough to have my client JOICO sponsoring the first show of the week, Michael Angel. JOICO sent one of their best stylists, George Papanikolas, to head up the backstage hair area. Armed with hair straighteners, JOICO Re:nu Stylers and Design Collection, and the inspiration of straight hair with plenty of sheen, George rocked them out one by one until they were runway perfect.

Editors, buyers, TV crews and photographers took their places around the runway as we waited for the show to start. The lights dimmed and the music started. The first of the models came out to show what Michael Angel is known for – surreal colors splashed and printed on beautiful flowy garments. Swarovski Crystal mesh shoulder pad details, printed silks, organza, and stretch georgette dominated the runway.

I have to say, the hair complimented the clothing and makeup perfectly. George and his team did an amazing job, can’t wait to see the reviews in the papers!

Get Inside The Tents During New York Fashion Week

2008-09-04T09:31:56Z

Now getting instant access to New York Fashion Week shows and events is not only for those lucky enough to score an invite, but for everyone with access to a computer and a click of the mouse. InsideTheTents is a collaborative effort on fashion week beauty and fashion from some of the top bloggers attending the shows and put together by Mike and Jean Voute Pratt of Gift Girl & Style Observer and Yuli Ziv of My It Things. Not only is it an independent voice on fashion and beauty from bloggers behind the scenes--it also has a major sponsor--American Express.

Jean, Mike and Yuli took the time to answer a few questions about Inside the Tents, which we are also gladly a part of:

Shannon: What is the mission for Inside The Tents?

Mike Pratt- To bring together all of the independent online voices in fashion and beauty who will be providing coverage of MB Fashion Week into one cohesive and comprehensive "dashboard" of information. InsideTheTents provides a fresh look into the exclusive world "inside the tents" at Bryant Park.

Shannon: How did the idea come about?

Yuli Ziv: Mike and I were talking about FW at one of our Fashion 2.0 MeetUps and wondered how we could do something new and innovative to break the stranglehold of exclusivity that "big fashion media" has on an event that is covered by so many bloggers and online journalists.

Shannon: Who is involved?

Jean Voute Pratt: We have over 50 fashion and beauty bloggers and online journalists from the very popular to super-niche sites. We have it all covered...and so do they!

Shannon: Which social media programs/tools are being incorporated into the site?

Mike Pratt: Great content doesn't care what form it's in! We have live Twitter comments, in depth blog posts, inside the tents video and images via Flickr feeds.

Shannon: What can those interested in New York Fashion Week expect to find on Inside The Tents?

Yuli Ziv: InsideTheTents has already begun to reveal the "pulse" of Fashion Week. You're getting the instant and un-filtered opinions of bloggers that seriously know what they're talking about and millions of people interested in the biggest fashion event of the year want to read about.

Shannon: Can you give us a few hints about any big interviews or shows you have secured?

]]> Yuli Ziv: Well, we have to keep somethings secret, but I will tell you that American Express has been more than cooperative and we have some great video interviews scheduled from the AMX Skybox. Stay tuned!

Shannon: How can others help spread the word?

Mike Pratt: For starters, bookmark http://insidethetents.com because it will be the only destination you'll get an instant read on the shows from. We want to hear from anyone who is attending and wants their voice promoted. Please contact us @ insidethetents@myitthings.com

Be sure to swing by InsideTheTents because the buzz has already started!

Shoe Trends: Decorative Soles

2008-08-26T23:25:44Z

Louboutin Might not be the Sole Competitor

Thanks to Christian Louboutin, style stalkers have been given another measurement of trendiness. When a women passes by, if her rear view features a pop of red at the bottoms of her feet then she gets major points since red soles=Louboutin. The instant recognizability of the soles has undoubtably fueled the line's major success. Who could forget Ryan Seacrest's Louboutin shout out while hosting the Emmy's a few years back? Eva Longoria sat front row with her legs crossed with one red sole waving in the air and Seacrest instantly knew they were Louboutin's design. (Great for Christian’s image—for Seacrest’s? Maybe not so much.)

Having red bottomed feet has become a status symbol not unlike the Chanel quilt, the interlocking LV or the newly annointed Tory Burch sheild. Louboutin was revolutionary in discovering a way to add a signature semblance to a shoe line. Many designers have attempted to share in the sole success of Louboutin. Below are a handful of the more interesting soles I found.

The house of Emilio Pucci updated this Fall’s footwear collection with a signature sole of their own. Featuring their signature print looks awesome on the bottoms of these green patent boots, but I can’t imagine a busily printed Pucci pump with these same soles.

When Betsey Johnson sat down to design shoes her sugary fairytale take on fashion came not only through her shoes’ design, but the variety of printed soles they had. From flowers to polka dots to animal print to plain hot pink—the soles correspond with the design of the shoe.

Mark Nason answers with a men’s line of boots and sandals with decorative soles. Any man seen with boots with a hand sculpted dragon or “rock angel” on the bottoms will be well received. Trouble is the design doesn’t stand out as much as a signature color or print.

Beverly Feldman looks like a women’s version of Nason’s soles with gold fairies and a cute saying lining the bottoms of her shoes.

Alice+Olivia designs a line for Payless Shoe Source and the fall collection of shoes features a pop of bubble gum pink beneath them. So if you aren’t ready to splurge on red soles then maybe these recessionista friendly pink ones are for you.

I applaud these designers for taking the success of one brand and utilizing it in a new way for their own trend triumph. But do you see the sense in purchasing shoes because of their elborate soles when they will just be scraping along the dirty ground? I have always been one to purchase a bag or jacket because of a cool lining, so I’m all for the embellishment of the bottoms of my footwear. And like many women, I hold having red-soled shoes as a right of passage in the world of fashion savvy that I look forward to in my future.

Tags: Fashion PR

Pierce Mattie PR's Haute List of Beauty, Fashion and Lifestyle Brands

2008-08-22T22:14:06Z

We have always prided ourself for staying ahead of the trends and having the foresight to know who is on track for becoming a haute property. We've comprised a Haute List that contains brands that are haute now as well as brands you should be keeping your eye on.

Indie Fashion & Beauty Magazines:
1. Visionaire
2. Metro.Pop
3. VMAN

Foreign Beauty & Fashion Magazines:
1. Company (UK)
2. Jessica (Hong Kong)
3. Trendi (Finland)

TV Shows:
1. 90210
2. Kath & Kim
3. Gossip Girl

Women’s Apparel:
1. Topshop
2. Valentino under Alessandra Fachinetti
3. Rodarte

Men’s Apparel:
1. Pastelle
2. RMC Martin Ksohoh
3. ANAMA

Jewelry Brands:
1. John Hardy
2. Alexis Bittar
3. Trollbeads

Handbag Lines:
1. Rebecca Minkoff
2. Foley+Corinna
3. Timi & Leslie

Cosmetic Lines:
1. e.l.f.
2. Colorescience
3. Classified Cosmetics

]]> Skin Care:
1. Korner
2. Lavera
3. Kaeline Argatherapie

Hair Care:
1. Re:nu by Joico
2. bain de terre
3. Intelligent Nutrients

Dermal Fillers:
1. Restylane
2. Evolence
3. Elevess

Nail Brands:
1. Butter LONDON
2. Dr. Remedy Nails
3. Borghese Nail Care

Fitness:
1. Mixed Martial Arts
2. Triathlon Training
3. Boxing

Cocktails:
1. Bourbon
2. Martinis (Lychese, Pomegranate, Apple, etc.)
3. Mojito

Vacation Destinations:
1. Panama
2. Costa Rica
3. “Staycations” (finding hot spots close to home)

Social Media Sites on the Rise:
1. LinkedIn
2. Ning
3. Ustream

Fall Fashion Trends 2008: Future Femme

2008-08-21T01:23:05Z

Houston We Have a Trend: Space Bound Futurism at its Best

After closely reviewing the runways from fall 2008, I noticed a fun trend across a few big names that I feel is losing some attention. A minimalist flavor with just the right touch of space-suit like metallic accent to create an out of this world look- Future Femme if you will.

The Jetsons would be considered fashionable with this season's stark and structured dresses coming from the top design houses. These bold shapes can opposition the flowy chiffon hemlines that are also a wardrobe must have this fall.

Many fall 2008 shoes are a showcase for this trend with embellished heels looking alien in contrast to the typical sleekness of a traditional fall pump. Think extra fabric off the back of the heel to create a chunky abstractness.

Oh and there's encouraging news! All of those shiny gold, silver, and bronze pieces you stocked up on during the denomination that metallic had in the past few seasons? With the right amount of judgement, metallic pieces can be the perfect nod to this new futuristic movement. Just remember minimalistic is key to staying current with this trend.

Trend Evidence Exibit A: We can thank Balenciaga for this ultra chic yet dangerously different dress. Between the metallic straps and the structured bodice, we are talking major future femme points.

Trend Evidence Exibit B: Lanvin showed this latex smoke colored piece. The abstract lines and space-age material make it trend appropriate.

Trend Evidence Exibit C: Yves Saint Laurent delivers this sunny yellow (hot color this season) Jetson-like A-line dress that is just begging to be worn.

a. American Apparel delivers once again with these leggings that can add a certain spage age quality to any ensemble. b. My new favorite, Rachel Leigh, created this terrifically futuristic necklace c. Balenciaga brings us these over the top ankle boots via time capsule from 2050.

So that's my final insight into a few of my favorite re-occurrences in fall fashion designs for 2008. By no means view this as an end to posts on fall fashion...anyone who knows me knows that I am a sweater monkey who has a boot obsession and I can't wait to sip a toffee nut latte on a crisp fall day.

Fall Fashion Trends 2008: SoHo BoHo

2008-08-13T02:33:14Z

The third fall 2008 trend I chose to feature for fall 2008 I call SoHo Boho. Note I did not say hobo boho...I definitely said SoHo Boho, as the Bohemian trend seen across the big fashion houses is the artsy yet polished bohemian influence that can be easily associated with the SoHo region of New York City.

The typical earthy bohemian patterns are only on trend this fall when paired with lavish leather and sophisticated black. Of course fringe and flow will be present in any bohemian landscape of design but too much of it will make you Stevie Nicks instead of Nicole Richie (ok I know I just switched coasts for a moment, but she totally gets it). For example if you choose one of the romantic flowly frocks of John Galliano or Dries Van Noten, please resist the temptation to wear your mockasin boots (no matter how much you will end up loving your Sam Edelman pair). Instead, pair with black tights and boots for an incredibly organic yet sleek look.

Trend Evidence Exibit A: Gucci wins the gold in Bohemian Chicness with this and many other looks in the fashion great's Fall 08 collection. I love the depth of the layers and the detailing that add interest to an all black ensemble. I had the pleasure of visiting those glorious boots in person today, yum.

Trend Evidence Exibit B: Roberto Cavalli proves the opposite influences can work in harmony to create this whole take on Bohemian. The contrast between the sequins and mesh with the floral and silk work together in an ode to akward gracefullness.

Trend Evidence Exibit C: Anna Sui gives us earthy chic in this vibrantly patterned sheath matched with a monochromatic leg. Bohemian revolutionary on top/manhattan maven thigh down.

Are you up for the challenge? Try these accesories for an everyday demonstration of this style straddling trend:

a. I had to feature Gucci's expertise in this trend with this studded wrap belt. b. In celebrity fashion, braid your locks at your part to create a romantic bohemian daytime updo. b. Botkier's Morgan carries both your everyday essentials and more importantly this noteworthy trend across.

Look out for Future Femme, another fall 2008 trend forecast.

*Photo Credits: nymag.com, saksfifthavenue.com, Botkier.com

Tags: Fashion PR

Fall Fashion Trends 2008: American Classic

2008-08-09T04:20:52Z

Argyle, Tartan and Plaid...Oh, My!

Whether Gossip Girl or even the election had any influence on the private school/classic american girl look frequenting the Fall 2008 runways in New York is debatable. Certainly Michelle Obama was taking notes. (Will we have the repeat first lady "O"? Michelle's fashion savvy has so far been comparable to the classic lady-like motif Mrs. JFK was well known for.)

That same Jackie O. flavor was ever present amongst runway stompers for this Fall's offering. Prep-owned patterns argyle, tartan and plaid came in the form of ascot-like scarves, skirts, jackets, vests and even tights (and tartan even took the shape of models in D&G's showing due to the pattern overload). Tailored shapes + bold colors + a pinch of feminine frill= total American girl.

Trend Evidence Exibit A: Diane Von Furstenburg does what she does best and takes this trend to the office. I love the addition of pink both in the patent belt and satin shoes. The oversized doctor bag is very uptown meets war nurse.

Trend Evidence Exibit B: Indian designer Ashish N Soni made it very hard for me to choose out of the houndstooth, cherries, and mary janes -but then I found this. A sequined argyle mini dress. Enough said. (I'm thinking this couldn't be more Blair Waldorf if she took a pen and wrote her name across it.)

Trend Evidence Exibit C: Italian designers Dolce & Gabbana turn scottish as I mentioned before. This look stood out among the tartan masses with the pop of yellow in the silk scarf, clutch and penny loafer heels.

Now you try the look:

a. Alexander Mc Queen, who I would have expected to feature in the Goth post, offers these adorable plaid and red patent peep toes. b. Rachel Leigh, one of new favorites, adds delicated detail to this bow ring c. and this Millions of Smiles red and navy striped scarf will add a patriotic chicness to pratically any outfit (plus I just love the way a scarf completes a look).

Which American Classic look are you? Blair Waldorf glam or timeless Jackie O? Look out for my upcoming trend posts featuring Future Femme and SoHo Boho.

*Photo Credits: newyorkmagazine.com, zappos.com, rachelleigh.com, and shopbop.com

Fall Fashion 2008 Trends: Goth

2008-08-08T17:02:44Z

September issues of all our favorite fashion magazines hit stands this week and that can only mean one thing--fall fashion has crept up on us. While there may be one or two more months left of warm weather, it is time to prep for the most glorious of all fashion seasons. Most notable trends are Goth Glam, American Classic, Future Femme and SoHo Boho.

Trend #1- Goth Glam

Move over preppy florals of Spring 08, Goth is all the rage for this fall season. Dark angels transcended the New York runways of fall fashion week 2008. Rich velvets, delicate lace and burlesque feathers all come in the black variety for this fall. The LBD regains it's throne as the simplest yet sexiest staple.

Personally I am not a huge fan of the hair piece to shoe black that many a designer put forth on the runways. I will take the following ensembles simply as trend inspiration. Finding a few gothic pieces you really love will pack enough drama to carry the theme across.

a. Rodart leads the pack with a collection built around spiderweb-like tights and and elevator high platforms in blood red.

b. Zac Posen features an Adams Family-like look, but not without his signature minimalist touch.

c. Vera Wang, the queen of elegance, brings a feminine touch to an ensemble that screams lady of the night.

In the spirit of the goth RTW designs above, I picked out some of the accessories that will make any look reek of Marilyn Manson in just the right dose.

a. essie's new Fall Collection features this "wicked replacement worthy" shade called Lacy not Racy

b. Alexis Bittar delivers this irresistable bangle: his signature lucite with gunmetal studs--so totally goth.

c.Between the black hue and the vampy detailing, this shoe will bring dark drama to any outfit.

*photo credits: elle.com, saksfifthavenue.com, essie.com, alexisbittar.com

Fashion PR: Vicente Rey, Parisian Shoe Designer

2008-08-08T13:24:46Z

Born in Galicia, Spain, Vicente Rey developed an interest in fashion at an early age and made his debut in design as a trainee in Barcelona. At that time he designed costumes for the stage, dance shows and short films. In the scope of his graduation project, Vicente Rey presented for the first time a shoe collection with curved iron.

In Paris he developed his skills in shoe-making with master Aris, who taught him the ins and outs of shoe design. He presented his first collection of shoes in Imagine at Midec in September 1999. By 2001 he won the Escarpin de Cristal New Designer award and in 2002 he exhibited his models in the Fashion to Follow show at the Museé Galliera. Enter 2003 and he was showing at Barcelona’s Fashion Week, of which he won the Footwear Designer award by the National Association for the Fashion Arts that same year.

What I love about Vicente Rey's footwear collection is that it takes on the life that Gilles Montezin recently spoke about in my recent interview with him.

Parisians think of clothes as objects of style that can be worn to enhance their personality and beauty, that will fit with the people they will meet and the places they will go to."

Vicente Rey's shoes are definitely objects of style and I would even consider it breathless art. You'll find shoes from him with rooster feathers, beads, ostrich feathers and curved iron; certainly not wearable or functional, but an object of beauty no less.

If you're in Paris, you can find him at Boutique-Atelier, a store he opened in the trendy Fourth District in Paris. For those of us in the states, stop by his IQONS and MySpace profile to view his gorgeous collection. Prepare to swoon!

Celebrity Fashion Sightings: Herve Leger Bandage Dress

2008-07-31T03:42:20Z

Celebrity Fashion Alert: Everyone is Wrapped up in a Bandage

Strolling along every fashion fiend's favorite stomping ground, Madison Avenue between 60th and about 74th, my celebrity fashion radar hones in on one unsuspecting stylish mannequin. She was standing below the name Herve Leger.

If I had to choose the number one hottest dress amongst celebrities this summer it would have to be the Herve Leger bandage dress. Called the bandage dress due to the form fitting nature of the strip-like design, celebrities love the sophisticated sexiness and Herve Leger effortlessly conveys.

Luckily for Rihanna, Christina Aguilera, Lindsay Lohan, Victoria Beckham and many, many others who have chosen this dress for red carpet moments, the simple dress comes to life in a new way on each woman's body. The array of colors from solid black to vibrant coral to a mix of purple and grey, also contribute to the dress's otherwise distinctive uniformity across the line.

Each and every time I flip through an US Weekly or OK! Magazine there is always at least one of those "who wore it best" polls involving Herve Leger wrapped celebrities. I happen to think that's a hard question when just about everyone looks amazing in this design.

The bandage dress is so hot that upscale chain stores are clamoring to put forth worthy imitations. The best of the bunch, in my opinion, are the designs found at Bebe. (my favorite is pictured to the right and can be found at bebe.com) The material is luxurious enough to make people wonder whether you are donning the bandage dress.

Of course nothing beats the real thing and plenty of trend obssessors sought after Herve Leger dresses sold at Intermix both in-store and online. The day that Intermix got the Victoria Beckham-worn frock pictured below, their server crashed.

This surge of popularity comes 10 years after Max Azria acquired the label. But don't credit Max Azria and his team of designers, Herve himself is responsible for the ever popular bandage structure. His original design was inspired from wrapping seam bindings around a dress form like an Egyptian mummy. The bandage dress was born and lived on through each of his collections to follow its successful introduction in 1989. Herve worked under fashion greats Karl Lagerfeld and Diane Von Furstenberg and his expertise and recognized talent has definitely paid off for him in his solitary endeavors. Below is a clip of the fashion house's Fall 2008 offerings, let me know what you think.

*Photo Credits: Bebe and Intermix

New Fashion Collection Denim Line Alert: Peoples Pride 4 All

2008-07-24T15:03:29Z

In a time of economic strife, fashion remains very much alive in New York City. New York has always been known as a city of opportunity and success is granted to those with only the perfect combination of talent and perserverance. One thing is for sure, making it big in the Big Apple warrants worldwide notartity. I wanted to get the persepective of an up and coming hot new denim line I came across called Peoples Pride 4 All.

The passion behind this new label makes me just as excited as the design and I look to their Spring 2009-slated debut with much anticipation.

London native Tanya Cooper , the President of Marketing for Peoples Pride, moved to New York to complete her degree at Columbia University. She brings a background in PR, branding, wardrobe styling and writing to the table for Peoples Pride. She is a recent addition to the original thinktank of Carlyle Hanson, Arthur Rutledge and Olga Koren. Here is what she had to say about her involvement with developing a fashion label from scratch in New York City:

Heather: What should people know about Peoples Pride Denim?

Tanya Cooper: We at Peoples Pride utilize the universal power of fashion and literature as a means of educating people about HIV/AIDS, and promoting awareness and prevention as a vehicle to empowerment. We are a mid-luxury apparel house who push the boundaries of fashion, philanthropy and social consciousness in the name of the betterment of all humankind.

What separates us from other premium denim lines is that our jeans are designed by Carlyle Hanson, a lover and student of couture. Carlyle's great attention to small details coupled with his superb pattern-making skills blend to make our apparel distinctive and unforgettable. Simply put, there is nothing in the current ultra-premium denim market which comes close to the quality and fit of our jeans.

Our patented condom pockets are a design first, proving that fashion can have a conscience, and that making the choice to utilise this device is ultimately empowering as it puts you, the wearer, in control of your own sexual health.

Heather: What made you decide you wanted to start a clothing line, how long was this a desire of yours before it became a reality?

Tanya Cooper: I am not a designer, but a true lover of fashion. As such, I always had dreams of owning a clothing line, but knew I would have to find a designer who shared my vision. I didn't expect this to happen until later in my life, but when I was approached by Carlyle, Olga and Arthur to be a part of this project, I knew I had to do it. Peoples Pride is everything and more than I ever dreamed of. My three passions are united in the building of this brand: fashion, literature and social change.

]]> Heather: Explain the progression of events that have lead you to where you are today in terms of your clothing line; did you meet someone with the same ideas? Did you shop your idea around?

Tanya Cooper: From the minute I learned what Peoples Pride was about, I fell in love with the idea. At the time, I was just so enthused by all Carlyle, Arthur and Olga told me about their initiative that I wanted to support and help them in any way I could because I wanted their dream to be a success; I felt the world needed a brand like Peoples Pride. I was honored when they asked me to be a part of the Peoples Pride family, but I know that regardless as to whether I had this position or not, I still would avidly support and love what the brand is building. I am not a conventional or traditional person in the widest sense of the terms, and I have so many loves and talents which I didn't want to neglect once I joined the job force. I believe so much in what we're doing that the money that will follow is a bonus not an incentive.

As I said before, I would still support and help in the building of Peoples Pride in any way I could even if I weren't a part of the team. The only difference is that now I am able to commit myself fully to the project as it is now also my future, and not something I am looking upon as a spectator and fan. Although it takes a good deal of my time, this never feels like a job. What could be better than working towards a common goal with three amazing people who I am proud to call my friends as well as my business partners? A job is something people do to pay bills -nothing more, nothing less. This not a job; this is a dream - my dream, OUR dream.

*Photo Credit: Peoples Pride 4 All

Botkier for Target Handbags Have Arrived Early

2008-07-18T16:34:10Z

Target "Cheaps" Us Out with Secret Early Launch of Latest Designer Handbag Line

I have a confession to make. Upon seeing the words "Botkier for Target" in the two-page ad in Lucky Magazine's August issue, I shamelessly hurried to my blackberry to enter the July 21st launch date to be sure I didn't miss it. Knowing I am not the only woman in New York City salivating at the thought of Botkier design at Target prices, I wanted to make certain not to miss the date, but it turns out the bags are already available in stores and online as we speak and have been since the 16th. I happened upon the secret launch only due to the coincidence of my frequent visits to Target’s website.

Maybe Target put the handbags on shelves in a hush-hush manner in an attempt to avert the primal like behavior of the women who have been known to await the store's opening line up outside on a designer launch day. I can’t imagine anything reveling the Roberto Cavalli for H&M launch that I so bravely took part in back in the winter (read: Filene’s Basement Running of the Brides).

The misleading launch date made me upset with Target, but not for long. Monica Botkier does not disappoint with her price-tag friendly counterparts to her normally expensive lavish leather goods. Although my favorite design still remains the bag chosen to represent the line in ad campaigns pictured above (I purchased it in silver this morning), there are more than a few obsession worthy bags. Monica Botkier has made her mark in the fashion world with handbags that marry luxury and function all with a modern edge lent from her native New York City and she brings that same design approach to her line for Target.

Botkier (the real deal)

Botkier Isis Hobo, $625, Neiman Marcus

Botkier for Target (the great steal)

Botkier for Target Hobo Bag

in Fucshia, $39.99; Target

My newly purchased Botkier bag joins two other Target designer bags in my closet, compliments of Loeffler Randal and Gryson. While there is obvious differences in quality with these discount bags, I must point out they are perfect for the wear and tear of city living. I wouldn’t be taking Botkier arm candy onto the subway at it’s normal retail prices (one handbag can set you back up to $675), the Target versions, priced from $19.99 to $49.99, make for a more practical choice for daily towage. Plus, on-trend gray python and pink fuchsia will make you smart and fashionable. Thanks once again Target.

Fashion PR: Dripbook.com Comes Out of Beta

2008-07-17T15:17:36Z

When Alex Wright, a Brooklyn-based artist and photographer, as well as, Co-Founder of Dripbook.com, launched his art and photography-focused social networking space in beta, we covered it. This amazing space that fashion and beauty editors should be paying attention to, has now officially come out of beta and is open to the public.

Dripbook.com is exclusive in that you have to be invited in or complete an application for consideration to have the ability to set up your portfolio on this social networking site. However, anyone can browse the amazing beauty, fashion and lifestyle photography within its pages such as the image here from Karl Rothenberger, a New York City photographer. Go check it out!

Pierce Mattie PR: Male Model Casting Call

2008-07-10T15:01:49Z

Fashion PR: Handbag Expert Pamela Pekerman on Better.tv

2008-07-09T20:14:01Z

Tags: Fashion PR