Chanel just launched its newest men's fragrance, Bleu de Chanel, which is surrounded by much fan fare with Martin Scorsese as Director of the commercial that will debut on August 25th featuring French actor and the face of the fragrance, Gaspard Ulliel. I have to admit, I am loving how Chanel is transforming their fragrance commercials into works of art. From viewing the behind the scenes video on GQ in the UK, the commercial will speak volumes of the fragrance, which is said to be provacative and profoundly sensual.
The bottle for the fragrance also aligns with Bleu de Chanel's branding, in which the blue color is the perfect mixture of blue and black, resisting the ordinary and finding satisfaction in the unexpected.
This citrus and woody mixture is fresh and clean and sure to be a winner for Chanel. Basenotes was given an exclusive video of Ulliel's interview with Chanel's master perfumer, Jacques Polge, who created the fragrance.
