191 Unlimited, a men's and boy's apparel company founded in 2002 with just $191, announces the re-launch of its website, debuting the brand's winter collection. The new website has been redesigned to be more visually appealing and the navigation has been improved to be more intuitive. The site incorporates e-commerce capabilities, making it even easier for consumers to find the latest styles.

"We're fortunate enough to have a loyal following that is already purchasing our apparel at such retailers as Nordstrom, Bloomingdale's, Dillard's, Macy's and Buckle," says Parth Sharma, President and Co-founder of 191 Unlimited. "Now we've made it easy for our customers to shop from home too. The new site is simple, but offers a wide array of styles for men and boys."

Aside from a new look and e-commerce section, www.191Unlimited.com will also
feature:

    --  Front and back product shots along with a zoom feature that allows for
        better viewing of the details on each of the shirts
    --  A look book section to view upcoming styles, making the ordering process
        more efficient
    --  Updated press section including recent shots of the brand's celebrity
        followers wearing the apparel
    --  Updated store locator that contains information for the brand's 800
        boutique and department store accounts
    --  A FAQ page

To support the website re-launch, 191 Unlimited is currently offering a free scarf with every purchase, as well as free shipping on all orders. In addition, 191 Unlimited is running a free wardrobe giveaway. Each month, the team will randomly select a name from those consumers who sign up for their mailing list. The winner will receive a complete wardrobe of 15 of the new designs, total value of more than $1,300.

For additional information, log onto www.191Unlimited.com. For editors in need of high-res images and samples for a photo shoot, please contact Lance Buckley at 212.243.1431 or lance@piercemattie.com.