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This page contains a single entry from the blog posted on November 13, 2009 11:35 AM.

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Apparel Marketing For A Slimming Fashion: “Lose” Those Extra Pounds in Seconds and Get the Perfect Fit

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Most women would agree that a size 8 is considered the average size for women.  However, in a recent study conducted by the American Society for Testing and Materials, 69 percent of women had hips that measured more than 40 inches, which would indicate the average dress size to be a 12 or 14. Regardless of the size of a women’s waist, hips, bust and thighs, it is possible to look slimmer by wearing clothes that are figure-flattering. Just in time for the cooler months, plus size retailers Silhouettes, Fashion Bug, and Catherines have designed apparel to help women “lose” pounds in seconds with clothes that slim:

  • Silhouettes Control Fit Pants – These easy-care pants promise to be an everyday favorite with built-in, power-knit nylon control lining that firms the lower body and have wide straight legs for a long flattering line.
  • Right fit jeans by Fashion Bug®  – The term came as a result of the most extensive women’s sizing study in 60 years. They scanned over 46,000 women using 3-D technology in order to revolutionize the way pants and jeans fit. This denim is available in three fits.
  • Catherines Secret Slimmer Jeans – Denim that firms and flatters by featuring Tummy Control Technology.

It’s no secret that if a women dresses for her body type, she will appear taller, thinner and feel sexier. Below you will find some extra tips from the plus-size experts on creating an appealing figure:

  • Don’t hide your curves under bulky, loose clothing.  When you wear fitted clothes, you look slimmer and leaner. 
  • Show some leg!  It also helps wearing heels and keeping dresses and skirts at the knee, which shows more leg, elongating the body. 
  • Create a waist.  Sometimes belts can be used to cinch the waist and create an hourglass figure.

These key tips work magic by highlighting assets and minimizing figure flaws. Your readers will look and feel their best in styles that give them confidence. These tips are great for all frames, since we know that the term “plus size” is not just one body type.

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