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Fashion PR: DKNY's Newest Shapewear: Smoothies

There’s no point hiding the unmentionables, especially when they come in bright yummy colors. DKNY is introducing Smoothies – shapewear that comes in seven matte finish colors including orange, blue and red. DKNY showed off the new Smoothies shape wear line during its recent fashion show. (My guess is slim models do not need to tone any bulges or lumps, but whatever.)

DKNY Smoothies provide smooth control for all body types and offer three silhouettes in the form of a bike short, high bike short and Capri style. Starting in January the line will be in Macy’s and Nordstrom for $15 – not that’s a price that my wallet likes. The cool thing about these shapers is that you can use them as biker shorts. (Who needs reflectors with these colors?)

For women like me who still like to keep my body shapers a secret, Smoothies are also available in traditional colors like black and nude. Since I seriously need something that helps the spare tire around my waist suck in like a vacuum cleaner, I’m interested to see how these 80’s inspired colors measure up against Spanx, Shape FX and Yummie Tummie.

What do you think of shapewear like Smoothies? Would you wear it (and show it off)?

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