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This page contains a single entry from the blog posted on September 30, 2009 5:23 AM.

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Cause Related Fashion Marketing w/ Ann Taylor for Breast Cancer

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Ann Taylor Stores Corporation reaffirmed its ongoing commitment to the fight against breast cancer, which the Company supports through its 'ANN Cares' and 'LOFT Cares' programs.

In recognition of National Breast Cancer Awareness Month in October, the Company is proud to support The Breast Cancer Research Foundation through the sale of 'ANN Cares' and 'LOFT Cares' Cards. Through this program, the Company has raised more than $2 million over the last two years. This year, the Ann Taylor and LOFT brands are also each offering a unique opportunity to engage associates and enable their clients to support the cause: The 'ANN Cares' Tee and 'LOFT Cares' Breast Cancer Bracelet, designed by Lisa Salzer of Lulu Frost.

Commenting on the Company's involvement, Kay Krill, President and CEO of Ann Taylor Stores Corporation, stated, "I am passionate about our commitment to eradicate breast cancer. We are a Company that values every aspect of a woman's life, with her health and well being at the forefront. I am proud of how our dedicated associates have embraced this opportunity to raise funds and increase awareness on behalf of the important work being done."

Those who purchase a $25 'ANN Cares' or 'LOFT Cares' Card, which is available now through October 31st, will receive 20% off every purchase of $100 or more at Ann Taylor, LOFT, Ann Taylor Factory, LOFT Outlet, anntaylor.com, and loftonline.com through November 15th, or 25% if combined with the Ann Taylor or LOFT credit card. 90% of the purchase price of every card sold is donated directly to The Breast Cancer Research Foundation.

THE 'ANN CARES' TEE

The hand-placed flourishes on this perfect tee were inspired by the signature pink breast cancer awareness ribbon, lending it an ultra-feminine quality that's perfect for giving or receiving. 70% of full priced purchases will be donated to The Breast Cancer Research Foundation®.

THE LISA FOR 'LOFT CARES' BREAST CANCER BRACELET

A limited-edition, vintage inspired bracelet, designed exclusively for LOFT by Lisa Salzer of Lulu Frost. For every purchase made, $5 will be donated to The Breast Cancer Research Foundation.

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