Search


About

This page contains a single entry from the blog posted on August 29, 2009 2:28 AM.

The previous post in this blog was TEEN VOGUE Marketing to Tweens with Open Haute Spot Concept Store.

The next post in this blog is Fashion Week Event: Robert Verdi's SURVIVAL OF THE CHICEST.

Many more can be found on the main index page or by looking through the archives.

Subscribe to this blog's feed
[What is this?]
Creative Commons License
This weblog is licensed under a Creative Commons License.
Powered by
Movable Type 3.35

« TEEN VOGUE Marketing to Tweens with Open Haute Spot Concept Store | Main | Fashion Week Event: Robert Verdi's SURVIVAL OF THE CHICEST »

Fashion PR & Philanthropic Cause Related Marketing: Ed Hardy by Christian Audigier Launches OmniPeace Collection at Magic Premium Section

omnipeace.JPG

Pierce Mattie's Fashion PR team reports that this season, Ed Hardy by Christian Audigier will launch a new collection with humanitarian fashion brand OmniPeace. OmniPeace donates 25% of its profits to charities supporting peace, education, human rights, and the end of extreme poverty in Africa by 2025. With the OmniPeace vision that "Fashion Saves Lives" in mind, Christian Audigier designed the specialty t-shirts to carry the very significant logo.  From the original tattoo artwork of Don Ed Hardy, Christian Audigier strategically integrates iconic graphics within the OmniPeace African continent logo, and the symbol of peace displays vibrant floral imagery. The metaphor is simple; despite struggle one can still manifest beauty, peace, and hope throughout.  The high-end humanitarian collection offers three distinct styles for women, and one for men. The chic new body forms and fabric wash serve to retain the integrity of the Ed Hardy brand while bringing a new dimension to the collection as a whole.

 

Celebrities such as David Beckham, Eva Longoria, Courteney Cox, Naomi Campbell, Zac Efron, Jennifer Aniston, Jessica Alba, Gwen Stefani, Gavin Rossdale, Sheryl Crow, and many more have already pledged (and wear) their support for OmniPeace and the movement. Every time you purchase an Ed Hardy/OmniPeace product, 25% of the profits are donated to build schools in Africa with buildOn and Millennium Promise.  "In these times it is important to stand for something more than fashion itself." Christian Audigier said. Mary Fanaro, the OmniPeace CEO poses a poignant question, "Can you think of a better return in life than saving one?" The new OmniPeace Collection debuts at the Las Vegas Convention Center, Magic Premium Section September 1st - 3rd Booth #23417.

Posted by Pierce Mattie on August 29, 2009 2:28 AM |

Bookmark and Share

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)