The Pierce Mattie PR Fashion Team loves that American Apparel is announcing the launch of larger and more elaborate kids and babies lines of clothing, especially in this economy. Responding to countless requests from customers and employees for American Apparel in youth sizes, the company has translated dozens of its adult styles for the children's lines, as well as incorporating new colors and designs. Though some of the designs are quite adult-like for kids, they are at a great value and easy to dress the little.

"We've received so many letters from parents asking us to 'shrink down' some of the signature styles for their kids. The ones we started with are simple, practical, fun solutions for parents short on time; they already know the styles and how comfortable they are. We've been looking forward to building this part of our line and are very happy to have answered this demand," said Marsha Brady, a creative director for American Apparel.