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This page contains a single entry from the blog posted on April 10, 2009 10:44 AM.

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Fashion PR: Vera Wang's 2010 Bridal Collection

Vera Wang is synonymous with exquisite, exclusive and iconic wedding gowns. Wang’s gowns are not just simply "wedding dresses," but are a work of art. Recently, the high end fashion designer has grown recession-friendly as she released her 2010 bridal collection presented in her New York showroom on Wednesday, April 8.

Wang’s new collection is as elegant and intricate as ever with a slight organic feel, showing she was unafraid to use color to cater to the more informal wedding. The gowns revealed different layers and details from every angle, and as Wang describes it, “It’s as if the dresses have gone through the washing machine.” Vera’s new gowns create a certain lightness and energy with mismatched and strategically placed bows tied in different directions. Wang also has finished one of her career-long dreams; to make a black wedding dress (SJP may not regret her black wedding dress if she wore this one.)

Constructed originally for celebrities and socialites, Wang’s dresses are now becoming more affordable. Dresses that retailed for around $13,000 last season are now in the $7,000 range. Some gowns will even retail for less than $3,000. Wang has lowered her median price down 40%, having 10 gowns at $3,800 level (too bad I wasn’t getting married this year!)

Will you be buying the new “demi-couture” dresses for your wedding this year?

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